In this lovely nature-filled full day course, you will be creating beautiful jewellery from the amazing combination of Mother Nature and silver clay. You will use various items of nature, such as leaves, seed heads, sea-shells, and make moulds and use different techniques with the silver clay. You will turn them into beautiful solid silver Jewellery that you will be able to wear home proudly. All materials are provided, but you are welcome to bring your own samples from nature to use but we will have plenty of pieces available.
Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group
A relaxed and informal Blackwork Embroidery course in the lovely setting of a converted 18th Century cotton mill in Warwick Bridge, Carlisle. This course has been designed to guide the complete beginner or act as a refresher for those who may have dabbled in Blackwork embroidery in the past. We will cover the history, styles of Blackwork embroidery, threads and techniques.
Learn the basics of listening, mixing and hosting techniques. Get creative behind the decks and benefit from the skills and experience of almost 3 decades with professional DJ Supa.
In this exciting, educational and intriguing full day sea glass course, you will be shown how to make your own solid silver jewellery pieces incorporating sea glass and take away your own unique pieces to wear and treasure or as gifts for loved ones.
Learn the basics of listening, mixing and hosting techniques. Get creative behind the decks and benefit from the skills and experience of almost 3 decades with professional DJ Supa.
A Warm Welcome to Ludo Tutors Founded in 2017 by Martha, a Dyslexic and Dyspraxia graduate from Cambridge University (Education with English and Drama, BA MA Cantab), Ludo Tutors was created to provide students with a holistic, well-rounded education and excellent quality Tutors. We have over 150 Tutors on our books and tutor everything from Academic subjects (such as 11+ Exams, Key Stage Three Science, GCSEs and A Levels) through to LAMDA Drama, Shakespeare and Public Speaking Exams). What are 11+ / Entrance Exams? 11+ Exams, sometimes called 'Entrance Exams', are examinations that many UK private schools. The rare usually competitive and a bit daunting! Don't panic, though - we're here to help! How do I take Entrance Exams? Different schools have different application procedures, timelines and expectations. Some will belong to a body of schools using the same examination papers, whereas others will set their own, independent exams. Many also charge an administration fee. We do not advise parents on the applications themselves, but we have garnered a depth of knowledge about 11+ Exams that enable our Tutors to workeffikiently and effectively, whilst still keeping their students engaged and in good spirits. Who are your Tutors? Over half of our Tutors studied at either Oxford or Cambridge University and many hold PGCEs or TEFL/CELTA qualifications. All Tutors are Enhanced DBS checked. We interview each Tutor personally, to get to know them and to find our students the best match. What 11+ experience do you have? Our Founder, Martha, has extensive experience preparing students for the UK's top independent school exams, with many of her students achieving their first choice school, if not also a scholarship - lovely! This work is now carried out by our experienced and friendly tutors, with input from Martha if, as and when they may need extra support.
LANE 7 is opening its doors to our amazing neon workshop for a special event of Neon Naked life drawing! Join us in LEICESTER!!! For an evening of vibrant artistic fun. Come to a life drawing class like no other using neon reactive arts materials to draw inspiringly colourful life models.