34 Courses in Leicester

A huge part of a facial is steam extractions to clear out blackheads, white heads and skin congestion using various tools to give your clients beautiful fresh skin. Please confirm dates and availability with us prior to purchasing Why Do This Masterclass? Great refresher for experienced estheticians. Blackhead removal is always in demand so you can offer this treatment as a stand alone treatment or as an add on to another treatment such as microdermabrasion or dermaplaning Great for ]yourself too. Learn to use a blackhead extraction tool correctly. Everyone is suitable for this treatment. Who Is This Course Suitable For? Experienced and qualified beauty therapists who wish to refresh their skills or add extractions to their treatment list. This is a non accredited masterclass as it will fall under basic facials on your insurance. You are adding to your skill set. Course Content Extraction techniques for different types of congestion Using metal extraction tool correctly Using the ultrasonic cleansing wand Use of steaming equipment correctly Hands on practice Course Duration & Cost Half day practical. Blackhead Extractions Masterclass £250 Why Choose Us? This course will allow you to offer the most on trend and in demand treatments that are results driven. The key to a successful business is to offer services that clients will want to keep coming back for. All of the treatments within this diploma have proven results which will support you in customer retention. We do not offer online courses for treatments that require the skill that can only be performed in front an experienced trainer. We ensure we offer a practical course that allows you to work on 2 models per treatment. We want you to be confident in the skill so you can start your business straight away. We are not an Academy and we take pride in this. This means we offer more than just training you in a skill. We understand how difficult and overwhelming it can be to start a new business and our ethos is to provide guidance and support to get you started. All our sessions have an option of 1-2-1 sessions for a personalised experience and have a maximum of 4 students per session. Your journey with us doesn’t end in the practical training session. When you train with Elixir Skin Training you become a part of our brand. We stay in touch with all our graduates and provide that motivation to get you going, which you will not find in large Academies. Quality of training is important but so is what comes after- we support you in every aspect because we want to see you build your business. Categories: Advanced Skin Care Courses

What is Mesotherapy? Mesotherapy is a safe, natural alternative to invasive cosmetic procedures and is ideal for dry, dehydrated and dull skin or simply as a skin boost. It improves the condition of the skin from within by boosting the skin’s own renewal mechanisms including production of collagen and elastin for firmer, tighter and smoother skin. This treatment delivers sterile serums into the epidermis which hydrates and gives you “the meso glow”. Mesotherapy can be added on to many in clinic procedures such as Peels, Dermaplaning and other forms of exfoliation treatments. It is an incredibly cost effective treatment which is loved by many celebrities and known in industry as “the red carpet facial “ What are Skin Boosters? Skin boosters are a 5 point injection treatment that is designed to deliver deep skin hydration. Referred to as ‘injectable moisturiser’ They improve skin quality as they promote a natural glow and radiance. What is Microneedling? Microneedling is a popular treatment in staying youthful. It’s a procedure that uses fine needles to puncture the skin and create a controlled skin injury in order to rejuvenate skin. It’s also called skin needling, collagen induction therapy (CIT), and percutaneous collagen induction (PCI). During the procedure, a topical numbing cream is applied and then a mechanical derma pen ( we do not use derma rollers) is used to insert tiny needles into the skin to cause microinjuries or punctures. The idea is that the damage caused by the needles encourages your body to send healing agents (elastin and collagen) to the cuts to repair them. By making tiny columns of trauma in the dermis, the body is forced to make new collagen to fill them in and heal them. This new collagen makes skin look and feel slicker, tighter, and more youthful. Please confirm dates and availability with us prior to purchasing Who Is This Course Suitable For? These are advanced treatments so you will need to have a relevant level 3 qualification. If you are a beginner then you can complete the VTCT Level 3 Access to Aesthetic Therapies which included Level 2 Facial Therapy . The link above has full details. If you are unsure, please contact us. Course Content You will cover; Client Consultation & Contraindications Skin Types & Conditions Microneedling with Epidermal Growth Factors Mesotherapy For Skin Rejuvenation Mesotherapy For Eye Rejuvenation Mesotherapy For Hair Loss Mesotherapy For Cellulite Skin Boosters For Face & Neck Injection Techniques Product Knowledge & Benefits For All Skin Types & Conditions covering; Profhilo Pink Glow Lumi Eyes Jalupro Seventy Hyal Derma 2.0 Ami Eyes Sunekos Course Duration & Cost You will be required to do home study of treatment theory before you attend the practical training. This will allow more time to work on models and get hands on experience. Full intensive practical day £699 Why Choose Us? This course will allow you to offer the most on trend and in demand treatments that are results driven. The key to a successful business is to offer services that clients will want to keep coming back for. All of the treatments within this diploma have proven results which will support you in customer retention. We do not offer online courses for treatments that require the skill that can only be performed in front an experienced trainer. We ensure we offer a practical course that allows you to work on 2 models per treatment. We want you to be confident in the skill so you can start your business straight away. We are not an Academy and we take pride in this. This means we offer more than just training you in a skill. We understand how difficult and overwhelming it can be to start a new business and our ethos is to provide guidance and support to get you started. All our sessions have an option of 1-2-1 sessions for a personalised experience and have a maximum of 4 students per session. Your journey with us doesn’t end in the practical training session. When you train with Elixir Skin Training you become a part of our brand. We stay in touch with all our graduates and provide that motivation to get you going, which you will not find in large Academies. Quality of training is important but so is what comes after- we support you in every aspect because we want to see you build your business. Categories: Advanced Skin Care Courses, Skin Injectables

What is Mesotherapy Skin Booster? Mesotherapy is a safe, natural alternative to invasive cosmetic procedures and is ideal for dry, dehydrated and dull skin or simply as a skin boost. It improves the condition of the skin from within by boosting the skin’s own renewal mechanisms including production of collagen and elastin for firmer, tighter and smoother skin. This treatment delivers sterile serums into the epidermis which hydrates and gives you “the meso glow”. Mesotherapy can be added on to many in clinic procedures such as Peels, Dermaplaning and other forms of exfoliation treatments. It is an incredibly cost effective treatment which is loved by many celebrities and known in industry as “the red carpet facial “ What are Skin Boosters? Skin boosters are a 5 point injection treatment that is designed to deliver deep skin hydration. Referred to as ‘injectable moisturiser’ They improve skin quality as they promote a natural glow and radiance. Please confirm dates and availability with us prior to purchasing Who Is This Course Suitable For? These are advanced treatments so you will need to have a relevant level 3 qualification and you will need to be trained in microneedling. If you are a beginner then you can complete the VTCT Level 3 Access to Aesthetic Therapies which included Level 2 Facial Therapy . The link above has full details. If you do not have microneedling training, please book the combination course linked here If you are unsure, please contact us. Course Content You will cover; Client Consultation & Contraindications Skin Types & Conditions Mesotherapy For Skin Rejuvenation Mesotherapy For Eye Rejuvenation Mesotherapy For Hair Loss Mesotherapy For Cellulite Skin Boosters For Face & Neck Injection Techniques Product Knowledge & Benefits For All Skin Types & Conditions covering; Profhilo Pink Glow Lumi Eyes Jalupro Seventy Hyal Derma 2.0 Ami Eyes Sunekos Course Duration & Cost You will be required to do home study of treatment theory before you attend the practical training. This will allow more time to work on models and get hands on experience. Full intensive practical day £499 Why Choose Us? This course will allow you to offer the most on trend and in demand treatments that are results driven. The key to a successful business is to offer services that clients will want to keep coming back for. All of the treatments within this diploma have proven results which will support you in customer retention. We do not offer online courses for treatments that require the skill that can only be performed in front an experienced trainer. We ensure we offer a practical course that allows you to work on 2 models per treatment. We want you to be confident in the skill so you can start your business straight away. We are not an Academy and we take pride in this. This means we offer more than just training you in a skill. We understand how difficult and overwhelming it can be to start a new business and our ethos is to provide guidance and support to get you started. All our sessions have an option of 1-2-1 sessions for a personalised experience and have a maximum of 4 students per session. Your journey with us doesn’t end in the practical training session. When you train with Elixir Skin Training you become a part of our brand. We stay in touch with all our graduates and provide that motivation to get you going, which you will not find in large Academies. Quality of training is important but so is what comes after- we support you in every aspect because we want to see you build your business. Categories: Advanced Skin Care Courses, Skin Injectables

Microneedling is a popular treatment in staying youthful. It’s a procedure that uses fine needles to puncture the skin and create a controlled skin injury in order to rejuvenate skin. It’s also called skin needling, collagen induction therapy (CIT), and percutaneous collagen induction (PCI). During the procedure, a topical numbing cream is applied and then a mechanical derma pen ( we do not use derma rollers) is used to insert tiny needles into the skin to cause microinjuries or punctures. The idea is that the damage caused by the needles encourages your body to send healing agents (elastin and collagen) to the cuts to repair them. By making tiny columns of trauma in the dermis, the body is forced to make new collagen to fill them in and heal them. This new collagen makes skin look and feel slicker, tighter, and more youthful. Nano-needling stimulates collagen production in the skin by safely infusing active ingredients from your serum through tiny nano-channels. This is less invasive with no pain or down time nor a requirement of numbing cream and allows up to 97% product absorption.  Please confirm dates and availability with us prior to purchasing Why Train In Micro and Nano Needling? Microneedling is used to treat and improve conditions like acne scarring, fine lines and wrinkles, loose skin, skin texture, pore size, brown spots, stretch marks, and pigment issues. Almost anyone can have the procedure performed as long as they do not have any active infections, lesions, or any known wound healing problems. Risks involved with receiving microneedling are lower than many other skin treatments, such as chemical peels or light/laser therapies. The procedure is more effective than more aggressive treatments for acne scarring as well as more affordable for clients. There is no downtime with nanoneedling and currently not many estheticians offer this treatment. You can charge between £90- £180 per session (depending on your location) Who Is This Course Suitable For? Those who have NVQ Level 2/3 Beauty. If you do not have any experience then you can do our VTCT Level 2 Facial Massage & Skin Care Course Content Introduction of Skin Needling science Needle depth selection Patient Selection and contraindication Indications and treatment protocol Mechanism of action and applications Treatment techniques Post procedure care Complications Demonstration Hands on practice- 2 models Course Duration & Cost Home Study with one day practical Microneedling and Nanoneedling £450 Why Choose Us? This course will allow you to offer the most on trend and in demand treatments that are results driven. The key to a successful business is to offer services that clients will want to keep coming back for. All of the treatments within this diploma have proven results which will support you in customer retention. We do not offer online courses for treatments that require the skill that can only be performed in front an experienced trainer. We ensure we offer a practical course that allows you to work on 2 models per treatment. We want you to be confident in the skill so you can start your business straight away. We are not an Academy and we take pride in this. This means we offer more than just training you in a skill. We understand how difficult and overwhelming it can be to start a new business and our ethos is to provide guidance and support to get you started. All our sessions have an option of 1-2-1 sessions for a personalised experience and have a maximum of 4 students per session. Your journey with us doesn’t end in the practical training session. When you train with Elixir Skin Training you become a part of our brand. We stay in touch with all our graduates and provide that motivation to get you going, which you will not find in large Academies. Quality of training is important but so is what comes after- we support you in every aspect because we want to see you build your business. Categories: Advanced Skin Care Courses, Skin Injectables

BioRePeel is an innovative peel treatment, using patented 2-phase technology. This provides a bio-stimulating, revitalising and peel-like effect. The combination of these components results in a mild exfoliation, stimulating the biosynthetic process, restoring the structure of the skin. This process decreases damage from UV light, pigmentation and acne scars and effectively preventing the ageing of skin. The treatment is suitable for all skin types, including those with fine line wrinkles, acne, fresh scarring and blackheads. Please confirm dates and availability with us prior to purchasing Who Is This Course Suitable For? These are advanced treatments so you will need to have a relevant level 3 qualification as well as microneedling training. If you are a beginner then you can complete the VTCT Level 3 Access to Aesthetic Therapies which included Level 2 Facial Therapy . The link above has full details. If you do not have microneedling training then please book the combined course here If you are unsure, please contact us. Course Content You will cover; Client Consultation & Contraindications Skin Types & Conditions BioRePeel protocols- with and without microneedling Course Duration & Cost You will be required to do home study of treatment theory before you attend the practical training. This will allow more time to work on models and get hands on experience. Half day course £200 Why Choose Us? This course will allow you to offer the most on trend and in demand treatments that are results driven. The key to a successful business is to offer services that clients will want to keep coming back for. All of the treatments within this diploma have proven results which will support you in customer retention. We do not offer online courses for treatments that require the skill that can only be performed in front an experienced trainer. We ensure we offer a practical course that allows you to work on 2 models per treatment. We want you to be confident in the skill so you can start your business straight away. We are not an Academy and we take pride in this. This means we offer more than just training you in a skill. We understand how difficult and overwhelming it can be to start a new business and our ethos is to provide guidance and support to get you started. All our sessions have an option of 1-2-1 sessions for a personalised experience and have a maximum of 4 students per session. Your journey with us doesn’t end in the practical training session. When you train with Elixir Skin Training you become a part of our brand. We stay in touch with all our graduates and provide that motivation to get you going, which you will not find in large Academies. Quality of training is important but so is what comes after- we support you in every aspect because we want to see you build your business. Categories: Advanced Skin Care Courses, Skin Injectables

Diamond-tip microdermabrasion is a minimally invasive procedure that uses a slightly abrasive instrument to gently exfoliate the skin, removing dead skin cells at the surface. If you take the word apart, micro means small; derm is short for dermis and means skin; and abrasion means the process of scraping away. It literally means the process in which you use instruments to create microscopic abrasions in the skin to remove the thicker top layer of the skin. LED Light Therapy  or light emitting diode therapy, is a skincare treatment that uses varying wavelengths of light. NASA originally developed it for plant growth experiments on shuttle missions and later found it to have promise for wound treatment. LED light therapy is now used to support treatment of various skin concerns. Please confirm dates and availability with us prior to purchasing Why Train In Microdermabrasion? The benefits of the treatment are endless. Smooth skin texture, brighter complexion, reduced appearance of fine lines, evened out skin tone, reduced appearance of dark spots and cleaned-out pores. Immediate results You can charge between £35- £50 per 40 minutes per session (dependant on your location) Most clients will be suitable for this treatment. Why Train In LED? Unlike other types of light therapy, LEDs do notcontain ultraviolet rays. Therefore, they’re safe for regular use. LED light therapy doesn’t cause burns compared to other anti-aging treatments such as chemical peels, dermabrasion, and laser therapy. It may be safe for all skin colours and types. It can be used as a stand alone treatment or an add on to another treatment like microdermabrasion. You can charge from £15- £40 per 30 minutes session (dependant on your location) Who Is This Course Suitable For? Those who have NVQ Level 2/3 Beauty. If you do not have any experience then you can do our VTCT Level 2 Facial Massage & Skin Care Course Content Home Study and Practical Introduction of Diamond tip Microdermabrasion Theory related to microdermabrasion treatments for clients Patient Selection and contraindications Indications and treatment protocol Mechanism of action and applications Treatment techniques Post procedure care LED therapy protocol Demonstration Hands on practice- 2 models Course Duration & Cost You will be required to do home study and attend a one day practical. Microdermabrasion & LED Light Therapy £250 Why Choose Us? This course will allow you to offer the most on trend and in demand treatments that are results driven. The key to a successful business is to offer services that clients will want to keep coming back for. All of the treatments within this diploma have proven results which will support you in customer retention. We do not offer online courses for treatments that require the skill that can only be performed in front an experienced trainer. We ensure we offer a practical course that allows you to work on 2 models per treatment. We want you to be confident in the skill so you can start your business straight away. We are not an Academy and we take pride in this. This means we offer more than just training you in a skill. We understand how difficult and overwhelming it can be to start a new business and our ethos is to provide guidance and support to get you started. All our sessions have an option of 1-2-1 sessions for a personalised experience and have a maximum of 4 students per session. Your journey with us doesn’t end in the practical training session. When you train with Elixir Skin Training you become a part of our brand. We stay in touch with all our graduates and provide that motivation to get you going, which you will not find in large Academies. Quality of training is important but so is what comes after- we support you in every aspect because we want to see you build your business. Categories: Advanced Skin Care Courses

Skin peels also known as chemical peels, primarily work by exfoliating the skin and removing dead skin cells. Many different types of acid are used in this treatment. Most skin peels today are superficial in nature and therefore no skin peeling is actually observed. Please confirm dates and availability with us prior to purchasing Why Train In Chemical Peels? Treats active acne Treats hyperpigmentation Treats ageing skin Other treatments such as microneedling, microdermabrasion, dermaplaning etc can not be performed on active acne so this is the first treatment stage to work with skin. Clinicare Peels used for training that are also suitable for darker skin types. You can charge £60-£80- per session (depending on your location) Who Is This Course Suitable For? Those who have NVQ Level 2/3 Beauty. If you do not have any experience then you can do our VTCT Level 2 Facial Massage & Skin Care Course Content Theory: Skin anatomy & physiology Indications for use – including areas of treatments Differences in peel solutions and appropriate selection to suit the client Effectiveness of treatment – including depth and post treatment skincare Handling adverse reactions Appropriate combining of further treatment options Carrying out a Consultation: Client selection – including client medical history, drugs, and supplements list Skin analysis and pre-treatment considerations Contraindications and cautions to treatment Consenting clients Demonstration and practice session: Client preparation for treatment – including use of topical anaesthesia Importance of describing the sensation of treatment to clients Effective treatment techniques Health and safety management: including choice of equipment, safe handling of chemicals, and equipment management Number and frequency of treatments Use of homecare products Treatment records: Maintaining client records Post treatment advice Importance of treatment insurance Course Duration & Cost Home study with one day practical- 2.5 hours intensive Chemical Peel £200 Why Choose Us? This course will allow you to offer the most on trend and in demand treatments that are results driven. The key to a successful business is to offer services that clients will want to keep coming back for. All of the treatments within this diploma have proven results which will support you in customer retention. We do not offer online courses for treatments that require the skill that can only be performed in front an experienced trainer. We ensure we offer a practical course that allows you to work on 2 models per treatment. We want you to be confident in the skill so you can start your business straight away. We are not an Academy and we take pride in this. This means we offer more than just training you in a skill. We understand how difficult and overwhelming it can be to start a new business and our ethos is to provide guidance and support to get you started. All our sessions have an option of 1-2-1 sessions for a personalised experience and have a maximum of 4 students per session. Your journey with us doesn’t end in the practical training session. When you train with Elixir Skin Training you become a part of our brand. We stay in touch with all our graduates and provide that motivation to get you going, which you will not find in large Academies. Quality of training is important but so is what comes after- we support you in every aspect because we want to see you build your business. Categories: Advanced Skin Care Courses

The Sales Accelerator programme is a fresh approach to improving business development productivity. It focuses on identifying and using a series of business productivity metrics in order to build a clear action plan for improving sales results - typically within 90 days. The metrics are grouped under three headings: The basic principle is that a small improvement in each area can lead to a significant increase in sales results and productivity. And the object of the programme is to show how best to achieve that. The programme therefore looks at each of these three areas in turn, spending a day on each. Suitable for any and all businesses and all levels of experience and expertise, this is a remarkably practical and hands-on programme. During the workshop, participants discuss, review and apply many proven sales and marketing techniques and personal selling ideas. The goal is to generate and commit to changes and actions that can lead to a 10-30% increase in the next three to six months. There's also a consultancy option, rather than the workshop-based programme. See below for details. Day one - Activity Key objective This first module introduces the Sales Accelerator model. The goal here is to show participants how to increase their pro-active activity levels by around 10%. It covers all aspects of creating new business opportunities, from existing customers and non-customers alike, and is linked to personal activity improvement goals. Main elements Improve the productivity, accuracy and effectiveness of your business approach by using new and unique models and techniques. Different methods of creating and generating new business opportunities in the short, medium and long term. This includes sourcing new business, up-selling, cross-selling, warm calling and gaining referrals. Using organised persistence to track and build new customer revenue. Managing your sales time effectively. Key learning points Sales productivity - understand the dynamics of increasing the combination of activity levels, deal value and conversion rate of proposals/quotations to orders and implement an improvement plan. Sales goal setting: setting business development objectives for quantity and quality - plus tips and tricks of top performers. Maintain a peak activity level, on a consistent basis using 'organised persistence' and structured business development tracking methodology. How to prioritise opportunities and manage your time when sourcing new business. Identify potential new customers - and particularly the decision-makers and influencers - with greater accuracy. Make outbound business or appointment calls with improved confidence, control and results. Day two - Value Key objective To be able to better anticipate, identify, create, and develop business opportunities using a customer / client-focused communication-based business model and consultative skills. Main elements How to develop sales more effectively from new and existing customers; and managing the first appointment with a new customer. Use structured and assertive drawing-out skills to identify, develop and formalise business opportunities and to gain commitment. How to better position your company and your products and services against your main competitors. Create and deliver persuasive business messages based on specific need areas, criteria and value. Key learning points Advanced consultative selling - use a variety of structured and advanced questioning techniques to confidently and efficiently uncover opportunities, need areas and business criteria - confidently and efficiently. Involve the customer/client at all times, and to a far greater degree, and keep better control of business development process. Value message - differentiate your solutions clearly and accurately with customer/client-matched value statements. Presenting the right USPs, features and benefits and making them relevant and real to the customer. Qualification and reading buying signals. Day three (held around four weeks after the first module) - Conversion Key objective This module looks at how to improve the final qualification, progression and conversion of opportunities in your sales pipeline. Also includes price negotiation, overcoming objections and obstacles to gaining agreement. The module begins with a learning review, sharing participants' experiences over the last four weeks in applying the new techniques and skills acquired during the first two modules. This is an opportunity to revisit particularly challenging areas as well as to share and celebrate successes. Main elements Structuring and preparing for negotiating a deal and knowing when and how to move into the 'end-game' mode. Anticipate and answer customer objections and questions more confidently. Build more credibility and proof into your business process to reduce 'buyer's remorse' and speed-up decision-making. Being more assertive and developing better instincts and strategic thinking in progressing quotations and proposals. Key learning points Smart ways to position price, emphasise value and be a strong player without being the cheapest. Becoming more assertive in closing deals, and the importance of organised follow-up on the telephone. Qualify pipeline opportunities with more accuracy, using a proven check-list. Use an 'option generator' to simplify complex proposals, increase business value and close business faster. Writing more effective sales proposal documents and quotations. How best to draw-out, understand, isolate and answer customer objections, negotiate points and concerns. Practical methods of asking for agreement and closing a sale

As technology continues to develop and increasingly interact with our daily lives, so must our sales techniques to ensure we're leveraging advances in how people do business to our advantage. It is essential for all salespeople to understand how to navigate the various tools at our disposal and grow their skills and confidence to put them into action in order to build a solid business pipeline. We have developed this programme to be practical, fun and interactive, whilst ensuring that participants will learn how to utilise new technology to their advantage, self-generate new business leads and opportunities, gain additional business and referrals from existing contacts, and save time and effort using proven business development skills. This course will help participants: Understand the 'organized persistence' model of sales prospecting Develop skills in using video, online and social media to generate interest Understand how to write effective sales and outreach emails and using online tools Develop techniques for effectively managing telephone appointments Learn ways to use LinkedIn for connecting with customers and prospects Develop networking skills and learn how to source and develop referrals and professional introductions 1 Key principles of smart sales prospecting Set your sales prospecting goals and objectives Elevator pitch, core messages and your value proposition Targeting and segmenting your market 'Organised persistence' using your CRM effectively 2 Setting appointments by telephone - planning and preparation Why calling still works and the best times to call Creating a call prompt sheet: Opening a call and taking control Giving a reason to meet Key questions to ask Overcoming the cold calling blues 3 Setting appointments by telephone - advanced skills Giving a reason to meet and 'selling the appointment' Key questions to ask that will create interest and motivation to meet Voice tone, power words, phrasing, pausing, responding Getting past gatekeepers and getting through 4 Using LinkedIn for research and follow-up Why LinkedIn matters and how to use it Finding new contacts, connecting and Inmailing Short-cuts and advanced skills 5 Email strategies that work Using AIDA and other templates for sales emails Using personalized video emails to create interest Vertical targeting emails, with examples Building awareness with an email chain

Successfully closing a sale and negotiating the best outcome for the business is a key skill for all salespeople, and often an area that is overlooked. Investing in this skill will have a positive impact on interactions with customers, both new and existing, and lead to improved sales performance. Whilst understanding how to reach a conclusion with a customer faster means increased efficiency and more time to invest in sourcing new business. We have developed this programme to be practical, fun and interactive. Participants will learn proven techniques for influencing, persuading and negotiating with clients, gain increased confidence and clarity when reviewing contract terms and prices, and understand how to structure and manage sales negotiation and contract review meetings. This course will help participants: Learn a structured and proven approach to the negotiation of contract terms Apply the key principles of negotiation, playing the person and the problem Create a contract negotiation strategy - from opening to close Recognize and put to use proven negotiation tactics and techniques Learn how to embrace conflict positively - to 'say no, then negotiate' Plan and prepare for any commercial negotiation conversations Understand the stages of negotiation and how to move through them 1 Closing and negotiating from a position of personal power The eight steps of a sales or commercial negotiation Ten ways to resist price pressure How to draw on sources of power when you have less authority The six principles of influence and persuasion and how to use them 2 Effective negotiation - planning and theory How to plan and structure your negotiation for a successful and quick conclusion Influence: knowing how to 'push or pull' to win an argument Achieving a BATNA - a range of practical skills and techniques Case study: planning for a client negotiation around contract or price issues 3 Effective closing and negotiation - practice and reality Higher-level questioning techniques to investigate and solve problems Listening to lead - active listening and structuring your conversation The most common 'unforced' negotiation mistakes and errors Case study: setting objectives, sources of value, trading concessions 4 Sales negotiation tactics and playing the game How high - how hard - how soon; why now How to identify hidden or perceived currencies and values How to use these to establish a higher base price Negotiation best-practice checklist and summary