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MAPAL’s story goes way back, 30 years to be exact. Back to the days when the
Lurueña family embraced Spain’s second largest Burger King franchise, managed by
our very own CEO, Jorge Lurueña, alongside his father. In those days,
hospitality leaders like you had to do everything on paper, or later, in Excel.
We experienced these laborious and inefficient system first-hand, and they only
fuelled our desire to improve, innovate, and evolve. So, it was in 2012 when
MAPAL was founded and began investing in hospitality technology. We have been
perfecting our products constantly ever since, by listening to our clients and
adapting to the current needs of the market, as well as anticipating our
sector’s needs for the future. This vision has recently been supercharged by a
private equity investment to help us bring together other best-in-class
hospitality software companies.
