95 Courses in Edinburgh

Key Objectives for the Training provision Effective listening to a client's needs and requirements during various stages of the sales process. Engage in meaningful communication with clients, learn to identify challenges and opportunities that relate to the prospects. Overcome the identified challenge. Build long term rapport and establish trust with the prospect throughout the sales process, Ensure continued customer satisfaction that can turn into repeat business. Be able to build rapport with customers or clients. Know the right questions to ask to fully understand the customer or client’s needs without putting on any pressure. Be able to check you have the right information from the customer or client. Be able to match products and services to the customer or client using the information you have gathered. Be able to influence effectively. Know how to stand out from your competitors. Stage 1 – Research the Company’s ‘Value Propositions’ and USP Analysis  Conducting 30 min confidential interviews with a cross-section of the eligible Attendees & the Stakeholders, in order to gain an objective understanding of the various scenarios and clients that the Participants work with. the Company’s ‘Value Propositions’ Unique Selling Points The Customers’ journey(s) The Competition’s offers for analysis and comparisons. From these findings, a carefully calibrated bespoke Programme will be designed and delivered.  Stage 2 - Design the Bespoke 2 x day Course  nd Stage 3 - Delivery of the Course Programme This Programme can be delivered in 2 x consecutive days, or split between 2 – 3 weeks, to make it more ‘work-friendly’ – if required. It is very practical and commercially focussed in approach, with lots of interactive exercises designed to draw out the learning applications via the debriefings. The ‘Real Play’ scenarios on day 2 will be based on specific case studies drawn from the Research findings so that they are authentic to optimise the learning. Individual Action Plans will be captured at the end of each day to be debriefed by the Participants’ respective Line Managers.  Template Programme Day One – Foundation – Strategic Approach Section One – The Principles of Consultative Selling Defining ‘Consultative Selling’ The Company’s ‘Unique Selling Points’ & Value Proposition The Consultative Selling model – the five stages Avoiding appearing ‘pushy’, ‘pressurising’ or ‘talking through the sale’ Section Two –Strategy & Preparation  ‘Buy-Class’ Matrix Strategic plan Template – matching services/products to identified needs & opportunities. Preparing a range of objectives Constants and variables – USP’s Researching key Client/Decision Makers’ priorities, profile & background (LinkedIn etc.) Preparing for potential & likely Objections Section Three – Email etiquette & ‘influencing’ email correspondence.  Email etiquette A.B.S.U.R.D model Clarity and tone – discovery of clients’ needs & motivational factors. Techniques to influence and ‘nudge’. Ensuring the data and content have a ‘gentle’ motivational & appealing message. Top Tips Day Two – Practical Application Section Four – Rapport Building & Effective Communication skills ‘Behaviour Labelling’ techniques – setting a positive tone. Asking Open Questions – gaining a full understanding of the clients’ priorities & expectations. EQ - Inviting opinions; perspectives; experiences – winning confidence. Active Listening – focus and commitment to understand. ‘Reading the room’ – adapting to responses and reactions. Maintaining focus on relevant topics that the Client cares about; carefully consider the opportunities to influence. But NO PRESSURE! Building a ‘bond of trust’ with commitments and authentic, shared values. Section Five – Explaining the Benefits – aligned to the Customers’ Priorities Understanding ‘Why do People Buy?’ Research data analysis. Open questions that lead to understanding the key issues and Clients’ priorities. Avoiding the danger of ‘pressurising’ the Client. Responding to objections effectively, with confidence and sensitivity. Explaining the benefits that are aligned to the Clients’ stated requirements. Making the Data ‘sing’ – memorable takeaways for the Client. Augmented benefits – Brand confidence; Case studies; Warranty; Service; Range; Flexibility etc. in alignment with their stated preferences/requirements Differentials compared to Competitors Section Six – Winning Commitment Inviting commitment – with confidence Consultative Selling Closing techniques (e.g. Alternative Close/Assumptive Close et al) Avoiding ‘talking through the sale’ – knowing when to ‘Shut UP!’ Confirming agreement – ensuring Clients’ motivation for repeat business Section Seven – Practical Application ‘Real Play’ From the Research findings, carefully devised scenarios can be generated to provide the most valuable learning opportunities to underpin all the skills & techniques covered in the Programme.  Potential Real Play scenarios: A well-established customer has indicated that they are soon to be opening up additional new offices – this presents an opportunity to arrange for the Company to support them with their upcoming needs. After some very positive feedback and with the upcoming contract renewal imminent – how can the Company give the Customer more high-quality support in other areas of their business? A Competitor has been to see the client and they have prompted some concerns about ‘value for money’ & ‘quality of service’. How Real Play works… The group is split the group into 2 sub-groups, one with our Professional Actor (option available); the other with the Trainer or a willing Participant. Each group has a brief and has to instruct their Trainer/Actor/Participant on how to approach the scenario supplied. The Actor and Trainer (or willing Participant) perform the role play(s) as instructed by their respective teams; however, during the action they can be paused for further recommendations or direction. The outcome is the responsibility of the team(s) – not the performers. Debrief the full Programme Individual Action Plans - to be followed through. ‘Best Practices’ for application into the business Options for Exercises within the Programme  Sample Exercise – Red & White  There is a specific time managed agenda and itinerary, which puts the group under pressure.  The key challenge is for the sub-groups to maximise the commercial value from the task, however there is always a great danger that the individuals attempt to gain financial progress at the expense of the other group! Debriefing points: Persuasive communication and influence across barriers Gaining buy-in when others are sceptical Strategic planning accounting for others’ behaviours Sample Exercise – Communication Challenge Each Participant has different pieces of information, but are not allowed to share it visually. They are only allowed to communicate to work out the solution hidden among the large amount of data. Debrief: Structured approach Maintaining focus through distractions/interference Active Listening Controlled communication Sample Exercise – Persuasive emails Sample emails are shared to be critiqued and improved upon to be debriefed: Tone & impact Making the Data ‘sing’ Influential & motivational language Customer centric message. Sample Exercise –Juggling   Each Participant has to pass the ‘Customers’ (Juggling balls) carefully through the system with all the other Participants to reach a profitable conclusion  Debrief: EQ to read the room and effectively communicate, when the pressure is on Customer focus and adapting to challenges Devising a plan that wins buy-in Overcoming competing ideas to get to ‘best practice’ Consistent commitment, communication and motivational drivers that influenced performance. Sample Exercise –Critical Path  The group are provided with 30 x discs and some ‘post-it’ notes. (no pens or pencils are allowed) Their brief is to create a grid shape with the 30 x discs, which will act as ‘stepping stones’ for the ‘Critical Path’ But they have to follow the correct order through the grid from the start to finish, which they will have to work out through ‘trial & error’ All of the team must pass through the ‘Critical Path’ worked out on the grid, observing the constraints, within the time limit. No talking is permitted once they start using the materials Debrief: - Clear communication focussing on the ‘client’s journey’ Planning for challenges Identifying risks and mitigating them Role allocations & support Quality control and disciplines  Sample Exercise –Back to Back  Each Participant is positioned back-to-back with a partner. They have to work out precisely what the ‘statement’ given to the other person is without looking around. Each person has a different brief. Debrief: - Asking Open Questions Active Listening Accuracy in identifying the objective.

Complementing the ‘Zones of Regulation’, or as a stand alone self regulation technique, Snappy Tappy® provides a practical and accessible method for children and young people to modify/calm the emotions they are feeling ‘in the moment’ or ‘after the event’, to help them feel LESS;  • anxious  • angry  • fearful  • frustrated  • overwhelmed  • shame  • hurt  or any other emotion which is distracting them, pre occupying them or preventing them being ‘in  the green zone’ or in a balanced emotional state.     Snappy Tappy® which is an adaptation of Emotional Freedom Techniques (EFT) is an evidence-  based modality. It is often referred to as Tapping by practitioners and users because that is what  we do.    Tapping works with the body’s internal energy systems similar to Acupuncture. However, where  Acupuncture uses needles, Tapping uses stimulation of the meridians using gentle finger tapping  pressure, while simultaneously focussing on the current difficulty. This dual attention helps your  brain process whatever might be troubling you.    Snappy Tappy® training takes place over two sessions both 3-4 hours long. The initial training introduces the background to Tapping, examines other adaptations of EFT and gets you ready for your own Snappy Taps and case studies. These are then reviewed 2 months later and you’re on your way to helping children and young people with Snappy Tappy®. Your licence is valid for 1 calendar year and can be renewed following a yearly check in and CPD.     Meet the trainer:   Miriam is the author and creator of Snappy Tappy® and uses daily in her workplace within education. This position allows for reflection and change, and also a wealth of ideas to help you be the most effective in helping children and young people around you. This course is for all educators and healthcare professionals that work with children, including children with special needs.   Get in touch for an informal chat to see how Snappy Tappy® is going to equip you to help others.     snappytappyEFT@gmail.com  Miriam Frier 07967 705973   

Course Duration: Half-day or full-day (can also be delivered as a 3-part virtual workshop series) Target Audience: Professionals in non-technical roles (e.g. executive assistants, HR, marketing, project managers, operations staff, trainers, and admin support) who want to use generative AI to enhance their work—without needing coding skills. Course Objectives By the end of this course, participants will be able to: Understand what generative AI is and how it works in plain language. Identify use cases relevant to their role or industry. Use popular generative AI tools (like ChatGPT, Gemini, and Copilot) confidently. Write effective prompts to get better, more relevant results. Apply AI ethically and responsibly in the workplace. Course Outline Module 1: Demystifying Generative AI What is generative AI? (Plain language explanation) How AI models like ChatGPT, Copilot, and Gemini work Examples of what generative AI can (and can’t) do Myths, risks, and benefits of AI in non-tech roles Module 2: Everyday Use Cases for Professionals Time-saving applications: Drafting emails, reports, meeting summaries Creating checklists, plans, or SOPs Enhancing creativity: Brainstorming ideas for events, campaigns, or training Writing social media posts, newsletters, or job ads Organising information: Summarising documents Structuring spreadsheets or creating templates Supporting communication: Improving tone and clarity Translating or simplifying content Module 3: Prompting Essentials What is a “prompt” and why does it matter? How to write clear, specific, and effective prompts Prompting frameworks (e.g., “Role–Task–Goal” method) Live practice: transforming a vague prompt into a powerful one Troubleshooting: when AI gives poor answers and how to improve them Module 4: Hands-On Exploration Try-it-yourself exercises using ChatGPT or Gemini (guided) Real workplace examples and team challenges Create an AI-generated email, checklist, or idea list Optional: use industry-specific examples (e.g., HR, admin, events, comms) Module 5: Responsible AI Use at Work Understanding AI limitations and biases Protecting privacy and sensitive data When not to use AI Workplace policies and guidelines (customisable for your organisation) Ethical use: attribution, transparency, and human review Module 6: Getting Started in Your Role Tools overview: free vs paid options (ChatGPT, Microsoft Copilot, Gemini) Building your own AI toolkit Tips for staying up to date as tools evolve 30-day challenge: how to build AI into your daily workflow Delivery Style Highly interactive, practical, and low-jargon No coding or tech background required Hands-on demos, guided practice, and scenario-based activities Group discussion and peer learning Course Materials Provided Quick-start guide: Top 10 prompts for non-tech roles AI Prompt Library for your job type Do’s and Don’ts for ethical use of AI at work “AI in Action” workbook with examples and checklists Personal AI Action Plan Optional Add-ons Team-based AI hackathon (mini workplace challenge) Tailored follow-up webinar for Q&A and deeper use cases Co-branded playbook for organisational AI use Integration with digital transformation or innovation initiatives

Course Duration: Half-day or full-day (can also be delivered as a 3-part virtual workshop series) Target Audience: Professionals in non-technical roles (e.g. executive assistants, HR, marketing, project managers, operations staff, trainers, and admin support) who want to use generative AI to enhance their work—without needing coding skills. Course Objectives By the end of this course, participants will be able to: Understand what generative AI is and how it works in plain language. Identify use cases relevant to their role or industry. Use popular generative AI tools (like ChatGPT, Gemini, and Copilot) confidently. Write effective prompts to get better, more relevant results. Apply AI ethically and responsibly in the workplace. Course Outline Module 1: Demystifying Generative AI What is generative AI? (Plain language explanation) How AI models like ChatGPT, Copilot, and Gemini work Examples of what generative AI can (and can’t) do Myths, risks, and benefits of AI in non-tech roles Module 2: Everyday Use Cases for Professionals Time-saving applications: Drafting emails, reports, meeting summaries Creating checklists, plans, or SOPs Enhancing creativity: Brainstorming ideas for events, campaigns, or training Writing social media posts, newsletters, or job ads Organising information: Summarising documents Structuring spreadsheets or creating templates Supporting communication: Improving tone and clarity Translating or simplifying content Module 3: Prompting Essentials What is a “prompt” and why does it matter? How to write clear, specific, and effective prompts Prompting frameworks (e.g., “Role–Task–Goal” method) Live practice: transforming a vague prompt into a powerful one Troubleshooting: when AI gives poor answers and how to improve them Module 4: Hands-On Exploration Try-it-yourself exercises using ChatGPT or Gemini (guided) Real workplace examples and team challenges Create an AI-generated email, checklist, or idea list Optional: use industry-specific examples (e.g., HR, admin, events, comms) Module 5: Responsible AI Use at Work Understanding AI limitations and biases Protecting privacy and sensitive data When not to use AI Workplace policies and guidelines (customisable for your organisation) Ethical use: attribution, transparency, and human review Module 6: Getting Started in Your Role Tools overview: free vs paid options (ChatGPT, Microsoft Copilot, Gemini) Building your own AI toolkit Tips for staying up to date as tools evolve 30-day challenge: how to build AI into your daily workflow Delivery Style Highly interactive, practical, and low-jargon No coding or tech background required Hands-on demos, guided practice, and scenario-based activities Group discussion and peer learning Course Materials Provided Quick-start guide: Top 10 prompts for non-tech roles AI Prompt Library for your job type Do’s and Don’ts for ethical use of AI at work “AI in Action” workbook with examples and checklists Personal AI Action Plan Optional Add-ons Team-based AI hackathon (mini workplace challenge) Tailored follow-up webinar for Q&A and deeper use cases Co-branded playbook for organisational AI use Integration with digital transformation or innovation initiatives

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