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11 Courses in Coventry
CONSULTATIVE SELLING Training Programme Framework
By Dickson Training Ltd
Key Objectives for the Training provision Effective listening to a client's needs and requirements during various stages of the sales process. Engage in meaningful communication with clients, learn to identify challenges and opportunities that relate to the prospects. Overcome the identified challenge. Build long term rapport and establish trust with the prospect throughout the sales process, Ensure continued customer satisfaction that can turn into repeat business. Be able to build rapport with customers or clients. Know the right questions to ask to fully understand the customer or client’s needs without putting on any pressure. Be able to check you have the right information from the customer or client. Be able to match products and services to the customer or client using the information you have gathered. Be able to influence effectively. Know how to stand out from your competitors. Stage 1 – Research the Company’s ‘Value Propositions’ and USP Analysis Conducting 30 min confidential interviews with a cross-section of the eligible Attendees & the Stakeholders, in order to gain an objective understanding of the various scenarios and clients that the Participants work with. the Company’s ‘Value Propositions’ Unique Selling Points The Customers’ journey(s) The Competition’s offers for analysis and comparisons. From these findings, a carefully calibrated bespoke Programme will be designed and delivered. Stage 2 - Design the Bespoke 2 x day Course nd Stage 3 - Delivery of the Course Programme This Programme can be delivered in 2 x consecutive days, or split between 2 – 3 weeks, to make it more ‘work-friendly’ – if required. It is very practical and commercially focussed in approach, with lots of interactive exercises designed to draw out the learning applications via the debriefings. The ‘Real Play’ scenarios on day 2 will be based on specific case studies drawn from the Research findings so that they are authentic to optimise the learning. Individual Action Plans will be captured at the end of each day to be debriefed by the Participants’ respective Line Managers. Template Programme Day One – Foundation – Strategic Approach Section One – The Principles of Consultative Selling Defining ‘Consultative Selling’ The Company’s ‘Unique Selling Points’ & Value Proposition The Consultative Selling model – the five stages Avoiding appearing ‘pushy’, ‘pressurising’ or ‘talking through the sale’ Section Two –Strategy & Preparation ‘Buy-Class’ Matrix Strategic plan Template – matching services/products to identified needs & opportunities. Preparing a range of objectives Constants and variables – USP’s Researching key Client/Decision Makers’ priorities, profile & background (LinkedIn etc.) Preparing for potential & likely Objections Section Three – Email etiquette & ‘influencing’ email correspondence. Email etiquette A.B.S.U.R.D model Clarity and tone – discovery of clients’ needs & motivational factors. Techniques to influence and ‘nudge’. Ensuring the data and content have a ‘gentle’ motivational & appealing message. Top Tips Day Two – Practical Application Section Four – Rapport Building & Effective Communication skills ‘Behaviour Labelling’ techniques – setting a positive tone. Asking Open Questions – gaining a full understanding of the clients’ priorities & expectations. EQ - Inviting opinions; perspectives; experiences – winning confidence. Active Listening – focus and commitment to understand. ‘Reading the room’ – adapting to responses and reactions. Maintaining focus on relevant topics that the Client cares about; carefully consider the opportunities to influence. But NO PRESSURE! Building a ‘bond of trust’ with commitments and authentic, shared values. Section Five – Explaining the Benefits – aligned to the Customers’ Priorities Understanding ‘Why do People Buy?’ Research data analysis. Open questions that lead to understanding the key issues and Clients’ priorities. Avoiding the danger of ‘pressurising’ the Client. Responding to objections effectively, with confidence and sensitivity. Explaining the benefits that are aligned to the Clients’ stated requirements. Making the Data ‘sing’ – memorable takeaways for the Client. Augmented benefits – Brand confidence; Case studies; Warranty; Service; Range; Flexibility etc. in alignment with their stated preferences/requirements Differentials compared to Competitors Section Six – Winning Commitment Inviting commitment – with confidence Consultative Selling Closing techniques (e.g. Alternative Close/Assumptive Close et al) Avoiding ‘talking through the sale’ – knowing when to ‘Shut UP!’ Confirming agreement – ensuring Clients’ motivation for repeat business Section Seven – Practical Application ‘Real Play’ From the Research findings, carefully devised scenarios can be generated to provide the most valuable learning opportunities to underpin all the skills & techniques covered in the Programme. Potential Real Play scenarios: A well-established customer has indicated that they are soon to be opening up additional new offices – this presents an opportunity to arrange for the Company to support them with their upcoming needs. After some very positive feedback and with the upcoming contract renewal imminent – how can the Company give the Customer more high-quality support in other areas of their business? A Competitor has been to see the client and they have prompted some concerns about ‘value for money’ & ‘quality of service’. How Real Play works… The group is split the group into 2 sub-groups, one with our Professional Actor (option available); the other with the Trainer or a willing Participant. Each group has a brief and has to instruct their Trainer/Actor/Participant on how to approach the scenario supplied. The Actor and Trainer (or willing Participant) perform the role play(s) as instructed by their respective teams; however, during the action they can be paused for further recommendations or direction. The outcome is the responsibility of the team(s) – not the performers. Debrief the full Programme Individual Action Plans - to be followed through. ‘Best Practices’ for application into the business Options for Exercises within the Programme Sample Exercise – Red & White There is a specific time managed agenda and itinerary, which puts the group under pressure. The key challenge is for the sub-groups to maximise the commercial value from the task, however there is always a great danger that the individuals attempt to gain financial progress at the expense of the other group! Debriefing points: Persuasive communication and influence across barriers Gaining buy-in when others are sceptical Strategic planning accounting for others’ behaviours Sample Exercise – Communication Challenge Each Participant has different pieces of information, but are not allowed to share it visually. They are only allowed to communicate to work out the solution hidden among the large amount of data. Debrief: Structured approach Maintaining focus through distractions/interference Active Listening Controlled communication Sample Exercise – Persuasive emails Sample emails are shared to be critiqued and improved upon to be debriefed: Tone & impact Making the Data ‘sing’ Influential & motivational language Customer centric message. Sample Exercise –Juggling Each Participant has to pass the ‘Customers’ (Juggling balls) carefully through the system with all the other Participants to reach a profitable conclusion Debrief: EQ to read the room and effectively communicate, when the pressure is on Customer focus and adapting to challenges Devising a plan that wins buy-in Overcoming competing ideas to get to ‘best practice’ Consistent commitment, communication and motivational drivers that influenced performance. Sample Exercise –Critical Path The group are provided with 30 x discs and some ‘post-it’ notes. (no pens or pencils are allowed) Their brief is to create a grid shape with the 30 x discs, which will act as ‘stepping stones’ for the ‘Critical Path’ But they have to follow the correct order through the grid from the start to finish, which they will have to work out through ‘trial & error’ All of the team must pass through the ‘Critical Path’ worked out on the grid, observing the constraints, within the time limit. No talking is permitted once they start using the materials Debrief: - Clear communication focussing on the ‘client’s journey’ Planning for challenges Identifying risks and mitigating them Role allocations & support Quality control and disciplines Sample Exercise –Back to Back Each Participant is positioned back-to-back with a partner. They have to work out precisely what the ‘statement’ given to the other person is without looking around. Each person has a different brief. Debrief: - Asking Open Questions Active Listening Accuracy in identifying the objective.
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Show all 394Professional Skills for Hotel Management (Hospitality, Housekeeping and Customer Satisfaction) Training
(3)By Studyhub UK
The Professional Skills for Hotel Management course provides comprehensive training in various aspects of the hospitality industry, including hotel operations, front office management, housekeeping, food and beverage operations, customer satisfaction, marketing in travel and tourism, and utilizing e-hospitality technology. Learning Outcomes: Gain an understanding of the hotel industry and its operations. Learn effective processes for selection, recruitment, and training in the hospitality sector. Acquire skills in managing front office, housekeeping, engineering, and security operations. Develop knowledge of food and beverage operations and service quality management. Explore marketing strategies applicable to travel and tourism businesses. Understand the significance of customer satisfaction and how to enhance it. Learn how to utilize e-hospitality technology to improve hotel services and customer experience. Why buy this Professional Skills for Hotel Management (Hospitality, Housekeeping and Customer Satisfaction) Training? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Professional Skills for Hotel Management (Hospitality, Housekeeping and Customer Satisfaction) Training you will be able to take the MCQ test that will assess your knowledge. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Professional Skills for Hotel Management (Hospitality, Housekeeping and Customer Satisfaction) Training does not require you to have any prior qualifications or experience. You can just enrol and start learning. Prerequisites This Professional Skills for Hotel Management (Hospitality, Housekeeping and Customer Satisfaction) Training was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This Professional Skills for Hotel Management (Hospitality, Housekeeping and Customer Satisfaction) Training is a great way for you to gain multiple skills from the comfort of your home. Course Curriculum Module 01: An Overview of Hotel Industry An Overview of Hotel Industry 00:18:00 Module 02: The Process of Selection and Recruitment in Hospitality Industry The Process of Selection and Recruitment in Hospitality Industry 00:21:00 Module 03: The Process of Development and Training in Hospitality Industry The Process of Development and Training in Hospitality Industry 00:24:00 Module 04: Management of Front Office Operations Management of Front Office Operations 00:19:00 Module 05: Management of Housekeeping, Engineering and Security Operations Management of Housekeeping, Engineering and Security Operations 00:27:00 Module 06: Management of Food and Beverage Operations Management of Food and Beverage Operations 00:20:00 Module 07: Management of Service Quality in Hospitality Industry Management of Service Quality in Hospitality Industry 00:20:00 Module 08: Marketing in Travel and Tourism Business Marketing in Travel and Tourism Business 00:24:00 Module 09: Customer Satisfaction Customer Satisfaction 00:23:00 Module 10: E-Hospitality and Technology E-Hospitality and Technology 00:22:00
CUSTOMER SERVICE IS AN ORGANIZATION’S ABILITY TO SUPPLY ITS CUSTOMERS’ WANTS AND NEEDS. IMPROVED CUSTOMER SERVICE IS CONSTANTLY AND CONSISTENTLY EXCEEDING THE CUSTOMERS’ EXPECTATIONS. This class is for service industry professionals who want to maximize their efficiency, develop better customer skills, and increase their value. The focus of the Improving Customer Service class is to increase repeat business because of customer satisfaction and referral. Participants will find a greater level of productivity, job satisfaction and the potential for advancement. For client-facing service personnel, these areas of development will be very beneficial. Improved Customer Service means increased internal and external customer satisfaction. Attendees will be able to: Focus on others to project a UB4I, customer-centered attitude; Empower people with respect (acknowledging) and control (offering choices); Understand customers better and develop emotionally-intelligent methods for managing their fears and reactions; Listen more intently to develop the best rapport; Communicate clearly with conviction, projecting greater credibility; Create positive, diplomatic messages even from negative, modeling a problem-solving, can-do attitude; and Create and refine phone-answering and email templates, to appropriately address customer concerns and increase the potential for repeat business. Online Format—Improving Customer Service is a 4-hour interactive virtual class for up to 20 people. Register for this class and you will be sent ONLINE login instructions prior to the class date. Improving Communications brought our organization to realize how important our employees—our people—are to Baystate Dental. By helping us to develop a more thoughtful and sensitive nature, we now relate better with each other and our patients. Dr. Kevin Coughlin, DMD, FAGD, MBABaystate Dental
Customer Service
By Nexus Human
Duration 1 Days 6 CPD hours This course is intended for This course is intended for customer service professionals with any level of experience who want to expand their knowledge, improve their skill set, and increase the understanding of customer benefits. Overview In this course, you will explore the background and techniques of customer interactions. You will: ?Describe the benefits of customer service, identify internal customers, identify the benefits to you of giving good customer service, and identify how you can help your company to excel. ?Identify the major trends in customer service today and the combination of criteria required for customer satisfaction. ?Identify the benefits of bringing respect, emotional support, and a personal touch to customer interactions, and apply the personal touch to customer interactions. ?Identify the six categories of face-to-face communication, the critical success factors in face-to-face communication, and the benefits of actively listening to your customers. ?Identify remote customer service communication channels and apply remote customer service best practices. ?Identify guidelines for handling unreasonable customers, explore ways to handle angry customers, and identify guidelines for handling unhelpful colleagues. ?Take action to increase the loyalty of the customers you serve. You will also identify guidelines for dealing with moments of truth, identify the benefits of customer complaints, identify the steps in the service recovery process, and analyze the moments of truth in a real-life situation. As a customer service representative, you are expected to handle customer interactions in the best way possible. The expectations of both your company and your customers hinge on your ability to provide the right service in the right way. In this course, you will explore the background and techniques of customer interactions. Providing quality customer care ensures that every single contact with your company is a positive experience. Customers can range from external consumers to internal employees in other departments. Knowing how to provide the same level of service to all customers will enrich your time spent at work by establishing positive business relationships. Recognizing crucial points throughout customer interactions increases your ability to solve problems and offer affirmative solutions. Applying this knowledge to trends in service and consumer desires allows you to contribute to the company?s bottom line and make a customer?s life a little easier. 1 - Understanding Customer Service Describe Customer Service Benefits Recognize the Importance of Internal Customer Service Identify How Customer Service Benefits You Excel with Customer Service 2 - Identifying How Customers Define the Success of Your Company Recognize Trends in Customer Service Identify Criteria for Customer Satisfaction 3 - Increasing Customer Satisfaction Identify Characteristics of the Personal Touch Create Lasting Positive Impressions on Your Customers 4 - Providing Face-to-Face Customer Service Identify Categories of Face-to-Face Contact Understand the Critical Success Factors in Face-to-Face Customer Service Identify the Characteristics of Active Listening 5 - Providing Remote Customer Service Identify Remote Customer Service Communication Channels Apply Remote Customer Service Best Practices 6 - Engaging Difficult Customers Serve Difficult Customers Manage Angry Customers Deal with Difficult or Unhelpful Colleagues 7 - Increasing Customer Loyalty Optimize Moments of Truth Recognize the Value of Customer Complaints Identify the Stages of the Service Recovery Process
Overview Any business life is completely dependent on Sales and Marketing. It delivers a significant business benefit. Providing effective training in Sales and Marketing helps boost sales, increase profit, create a brand image and also improve customer satisfaction. The role of a sales director is crucial in improving an organization's revenue and sales. A good sales director can affect the overall performance of a business. The course is designed with a lot of practical exercises, and modern techniques, taking the delegates' skills to an advanced level. This will help the delegates to attain the skills they require and implement what they learn in their work efficiently and to their highest potential. This course will help review overall sales strategies and how they can contribute in order to achieve a desired positive outcome. It will set measurable objectives and standards within the team and will boost the confidence in their performance and achieve the objectives.
Overview Any business life is completely dependent on Sales and Marketing. It delivers a significant business benefit. Providing effective training in Sales and Marketing helps boost sales, increase profit, create a brand image and also improve customer satisfaction. This course has been designed to gain essential skills in Marketing and Sales, learn new sales techniques and how to reach the right audience at the right time. If there is a shortage of skills or resources within the business, you might want to provide this specially designed-training to help develop those skills. This course will help review overall sales strategies and how marketing can contribute in order to achieve a desired positive outcome. It will set measurable objectives and standards within the team and will boost the confidence in their performance and achieve the objectives. This course will discover various sales and marketing techniques and will provide the participants with more tools and techniques to increase individual and team sales. It will highlight all of the major components required to build good connections, know the consumer and their needs and gain commitment to a sale.
Customer satisfaction equals your performance, divided by customer expectations. Expectations change depending on the situation and customer conditioning. Discover how to manage product expectations and manage the four levels of customer expectations. Exceed customer expectations with the 6 F's. Learning Objectives Summarize a formula for improving customer satisfaction, Identify the 6 F's for exceeding customer expectations, Describe how to manage expectations through communication standards Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams
Customer satisfaction and loyalty are the most important factors in creating long-term business growth. Discover how to get quality feedback and how to work through criticism. Objectives of many customer satisfaction surveys look to measure three core indexes: satisfaction, loyalty, and value. Learning Objectives Describe how to get quality customer feedback, Respond appropriately to customer criticism, Explain how to "Take the HEAT" in difficult situations, Implement one question to grow your business Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams
Customer satisfaction equals your performance, divided by customer expectations. Expectations change depending on the situation and customer conditioning. Discover how to manage product expectations and manage the four levels of customer expectations. Exceed customer expectations with the 6 F's. Learning Objectives Summarize a formula for improving customer satisfaction, Apply suggestions to manage product and process expectations, Identify the 6 F's for exceeding customer expectations, Describe how to manage expectations through communication standards Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams
Certificate in Customer Service - Representative at QLS Level 3
By Compliance Central
In today's competitive business landscape, mastering Customer Service - Representative skills isn't just beneficial-it's essential for success. Elevating your service from merely good to outstanding isn't a luxury; it's a requirement. We're all part of the "Helping Field," where providing a "Concierge" level of service is paramount. Through this Customer Service - Representative course, you'll delve into the core principles of Customer Service - Representative, uncovering the 5 Tenets of TQM and discovering strategies to boost customer satisfaction while avoiding the 10 Deadly Sins of Customer Service. Understanding the value of each customer and effectively dealing with difficult situations will not only secure their loyalty but also translate into tangible financial gains for your business. With a focus on providing exceptional phone service and insights into why customers choose you over competitors, this Customer Service - Representative course is your ticket to mastering the art of Customer Service - Representative. Our bonus lecture offers final tips to solidify your knowledge and ensure you're equipped to excel in any customer-facing role. Join our Customer Service - Representative course today and become a master of customer satisfaction. Course Learning Outcomes: Develop a deep understanding of Customer Service - Representative principles Learn strategies to boost customer satisfaction and retention Master techniques to effectively deal with difficult customers Gain insights into the financial impact of exceptional customer service Acquire skills to provide outstanding phone support Understand the psychology behind customer purchasing decisions Certificate in Customer Service - Representative at QLS Level 3 Module 1: WHY Customer Service Is CRITICAL To Your Business! Module 2: Good Isn't Good Enough! Module 3: We Are ALL in the 'Helping Field' Module 4: Providing 'Concierge' Level Of Service Module 5: The 5 Tenets Of TQM Module 6: How To Boost Customer Satisfaction Module 7: How To Avoid The 10 Deadly Sins Of Customer Service! Module 8: More Money-Through Customer Retention Module 9:How Much Is A Customer Worth? Module 10: Do You Understand Your Customer? Module 11: Dealing With Difficult Customers Module 12: 'LEAP' Into Customer Service! Module 13: Exceptional Phone Service Module 14: WHY Customers Buy From YOU! $$$ Module 15: BONUS LECTURE!!! FINAL TIPS!!! Certificate of Achievement Endorsed Certificate of Achievement from the Quality Licence Scheme Learners will be able to achieve an endorsed certificate after completing the course as proof of their achievement. You can order the endorsed certificate for Free to be delivered to your home by post. For international students, there is an additional postage charge of £10. Endorsement The Quality Licence Scheme (QLS) has endorsed this course for its high-quality, non-regulated provision and training programmes. The QLS is a UK-based organisation that sets standards for non-regulated training and learning. This endorsement means that the course has been reviewed and approved by the QLS and meets the highest quality standards. Who is this course for? Certificate in Customer Service - Representative at QLS Level 3 Who is this course for: Customer Service Representative Client Support Specialist Customer Success Manager Front Desk Coordinator Guest Services Associate Call Center Agent Requirements Certificate in Customer Service - Representative at QLS Level 3 To enrol in this Certificate in Customer Service - Representative at QLS Level 3 course, all you need is a basic understanding of the English Language and an internet connection. Career path Certificate in Customer Service - Representative at QLS Level 3 Career Path: Customer Service Representative Call Center Agent Retail Sales Associate Receptionist Administrative Assistant Client Support Specialist Certificates CPD Accredited PDF Certificate Digital certificate - Included QLS Endorsed Hard Copy Certificate Hard copy certificate - Included CPD Accredited Hard Copy Certificate Hard copy certificate - £9.99 CPD Accredited Hard Copy Certificate Delivery Charge: Inside the UK: Free Outside of the UK: £9.99 each
Professional Certificate Course in Fundamental Concepts in Marketing in London 2024
(261)By Metropolitan School of Business & Management UK
The aim of this course is to provide learners with a foundational understanding of the key concepts and principles that form the basis of modern marketing. Learners will gain a comprehensive understanding of the role of marketing in creating customer value, identifying and analyzing customer needs and desires, and developing effective marketing strategies that meet the needs and desires of customers. The course will also cover the latest developments in marketing concepts and practices, including customer satisfaction and value creation, market planning and marketing mix, and current and future trends in marketing. After the successful completion of the course, you will be able to learn about the following, Define marketing principles and concepts. Differentiate between customer needs, wants, and desires. Understand how customer satisfaction contributes to value creation. Explore current and future marketing trends. Apply market planning and the marketing mix to strategic initiatives. Delve into the essentials of marketing, from defining principles and understanding customer distinctions to applying market planning and the marketing mix strategically. This course equips participants with a deep understanding of how customer satisfaction contributes to value creation, ensuring a solid foundation in marketing concepts and practices. Master the fundamental concepts of marketing with this course, covering principles, customer distinctions, and the critical link between customer satisfaction and value creation. Participants will gain insights into applying strategic market planning and the marketing mix, preparing them for diverse roles in marketing, planning, and strategy development. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Fundamental Concepts in Marketing Self-paced pre-recorded learning content on this topic. Fundamental Concepts in Marketing Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Analyst Market Strategist Customer Experience Specialist Marketing Planner Value Creation Consultant Trend Analyst Strategic Marketing Coordinator Marketing Mix Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
