English Language courses at Bath Academy are suitable for every type of student. Join classes every Monday.
Telephone selling can be a challenge. It can be a pressured environment and sales professionals need to be able to maintain peak performance in order to meet - and preferably exceed - their targets. This programme will help make it easier for them. The expert trainer covers the whole process, to help participants see it from their customer's perspective. The focus is on how to use a practical understanding of sales psychology, and of the nature of the telephone sales conversation, to help make it easier for customers to buy. This programme will give your team the skills to: This course will help participants: Understand why people buy - and how that makes it easier to sell Manage the sales process better Steer their sales calls to a more positive outcome Recognise - and respond to - customer buying signals Meet and overcome objections Choose the most appropriate techniques for closing with confidence Enhance their resilience Improve their communication skills on the telephone 1 Introduction Aims and objectives Overview Self-appraisal of current skills and development areas 2 The sales approach What selling means Why selling is like nature 3 The telephone as an instrument of communication Qualities of the telephone How telephone communication differs from face-to-face Advantages and drawbacks of the telephone How to optimise selling over the telephone Communication techniques to help you stand out from the crowd 4 Creating a relationship Professional telephone etiquette Building a rapport Connecting with the customer so that they feel you are on the same wavelength 5 The structure of a sales call Opening the call - creating a positive first impression Effective questioning to gather information and establish need Identifying and presenting the features and benefits of the product or service Matching the benefits to customers' needs Recognising and responding to buying signals Anticipating, meeting and overcoming objections Closing the sale and asking for the order - different closing techniques The importance of testimonials - how to obtain them and when to use them 6 Listening skills The challenges of accurate listening How to enhance listening skills Ensuring the customer feels heard and understood through empathetic listening 7 Shaping and using a script Developing a script to increase levels of confidence Leaving the door open 8 Managing the campaign Organisation and call planning Identifying your target market group Planning who and when to call Logging constructive information 9 Personal management The importance of persistence Is there a time to back off? Stamina - optimising energy levels Bouncing back 10 Practising the new information Pulling the details together Practising in a supportive environment 11 Action planning Personal learning summary and action plan
In today's fast-moving competitive environment, sales are often made or lost on the strength of a telephone conversation or a brief email. This means that not only is customer service everyone's responsibility - so is sales. Customer service staff are failing the customer if they don't think about sales. And sales staff are failing customers if they don't think about service. And anyone failing a customer is failing both themselves and their employer. Too often, customer service staff feel neither capable nor empowered to recognise or capitalise upon a sales opportunity. Too often, sales people pursue the short-term opportunity at the expense of the bigger picture. The good news is - it doesn't have to be this way! Sales and customer service skills can be acquired, developed and polished just like any other skill. This tried-and-tested programme shows you how to do it. As a result of this course, participants will be able to: Take control of a customer conversation, with confidence Refresh and polish their customer service and sales performance Recognise and develop a sales opportunity Engage the customer and build rapport Identify a customer's needs Match the customer's needs to the organisation's products or services Handle objections confidently Ask for the order At the end of the workshop each participant will have developed their own action plan for developing and using their skills in the workplace. 1 Introduction Course overview, objectives and introductions 2 Serving or selling? Feelings and attitudes - How we can affect the outcome by our feelings and behaviour What is selling? - Selling is helping people to buy, identifying the opportunities that exist within the conversation to develop the customer's interest in our products or services 3 Developing the right skills Communication- The impact of body language, voice tone and words- How to make the best impression on the customer and create a 'buying environment' Rapport-building- What makes a good working relationship?- What do customers look for when they call us?- How can we match their expectations in terms of our own interpersonal skills? Relating to different types of people by identifying and matching their communication style on the telephone 4 Making it easy for the customer Starting it right- Opening the conversation positively- Building rapport- How to develop interest in our products or services Gaining and clarifying information- Questioning skills and questioning style- What do we need to know from the customer?- How can we use that information in the conversation? Active listening- The most under-rated skill of all- Picking up on the 'Golden Moments' when a customer shows they may be interested Presenting information confidently- Knowing the benefits of our products or services- How to tell the customer what they need to know in order to enable them to buy Closing on a positive note- When and how to ask for commitment Dealing with the customer's objections and concerns in a positive manner 5 Course summary and action plans Review of main learning points Presentation of personal action plans
✨ A captivating world of ballet dance, music and adventures for babies, toddlers, pre-schoolers and older children up to age 8 years old! ✨ Within our weekly children's ballet dance classes, we don’t “just” teach dance – we develop movement and musicality, we encourage creativity and imagination, focus on social skills and developing a sense of self, all whilst learning about the world around us. Our story-telling approach allows the children to engage, become familiar and learn through our termly theme, keeping classes relevant, engaging and fun. 𝙇𝙚𝙖𝙧𝙣𝙞𝙣𝙜 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙙𝙖𝙣𝙘𝙚 Start your little one's Tiny Toes journey with our award-winning, adventure-themed ballet classes that are fully integrated with the EYFS Curriculum. Our children's ballet dance classes fare carefully created with your little one's development stages in mind; through our themed, story-telling approach, your child will build confidence and musical appreciation, as well as skills to support their growing strength and coordination, language and social skills. Through varied props and age-appropriate songs, they will use their imagination and creativity, and you can rest assured that our classes help support your child's development. 𝘓𝘦𝘢𝘳𝘯𝘪𝘯𝘨 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘥𝘢𝘯𝘤𝘦 is evident in every single class! 𝘼𝙜𝙚 𝙜𝙧𝙤𝙪𝙥𝙨 We offer a range of age-specific class stages: Tip Toes (6 to 18 mths) Twinkle Toes (18 mths to 2.5 yrs) Talent Toes (2.5 yrs to 4 yrs) Twirlers (3.5 yrs to 5 yrs) Spinners (5 yrs to 8 yrs) Each stage is tailored specifically to support the age and developmental needs for each age group. Whether you have a baby, toddler, pre-schooler or older child - tiny toes ballet has a class suitable for you! Come and join us for weekly children's dance classes in Bridgend.
✨ A captivating world of ballet dance, music and adventures for babies, toddlers, pre-schoolers and older children up to age 8 years old! ✨ Within our weekly children's ballet dance classes, we don’t “just” teach dance – we develop movement and musicality, we encourage creativity and imagination, focus on social skills and developing a sense of self, all whilst learning about the world around us. Our story-telling approach allows the children to engage, become familiar and learn through our termly theme, keeping classes relevant, engaging and fun. 𝙇𝙚𝙖𝙧𝙣𝙞𝙣𝙜 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙙𝙖𝙣𝙘𝙚 Start your little one's Tiny Toes journey with our award-winning, adventure-themed ballet classes that are fully integrated with the EYFS Curriculum. Our children's ballet dance classes fare carefully created with your little one's development stages in mind; through our themed, story-telling approach, your child will build confidence and musical appreciation, as well as skills to support their growing strength and coordination, language and social skills. Through varied props and age-appropriate songs, they will use their imagination and creativity, and you can rest assured that our classes help support your child's development. 𝘓𝘦𝘢𝘳𝘯𝘪𝘯𝘨 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘥𝘢𝘯𝘤𝘦 is evident in every single class! 𝘼𝙜𝙚 𝙜𝙧𝙤𝙪𝙥𝙨 We offer a range of age-specific class stages: Tip Toes (6 to 18 mths) Twinkle Toes (18 mths to 2.5 yrs) Talent Toes (2.5 yrs to 4 yrs) Twirlers (3.5 yrs to 5 yrs) Spinners (5 yrs to 8 yrs) Each stage is tailored specifically to support the age and developmental needs for each age group. Whether you have a baby, toddler, pre-schooler or older child - tiny toes ballet has a class suitable for you! Come and join us for weekly children's dance classes in Bridgend.
Course Duration: 1 day (or 2 half-day sessions) Target Audience: Anyone who delivers presentations in a professional setting – including team members, managers, project leads, or executives – who want to improve confidence, clarity, and impact when speaking. Course Objectives By the end of this course, participants will be able to: Prepare and structure engaging presentations for different audiences. Deliver content with confidence, clarity, and professionalism. Use body language, voice, and visual aids effectively. Manage nerves and build a strong connection with the audience. Handle questions and unexpected situations with poise. Course Outline Module 1: Understanding Effective Presentations What makes a presentation effective? Common mistakes and how to avoid them Aligning your message with the audience’s needs Module 2: Planning and Structuring Your Message Setting clear objectives The “power of three” and other storytelling structures Openings and closings that stick Making content memorable and persuasive Module 3: Delivering with Confidence Managing nerves and performance anxiety Using your voice: tone, pace, and projection Body language and posture Eye contact and engagement strategies Module 4: Visual Aids and Presentation Tools Designing slides that support (not distract) Tips for using PowerPoint or Canva effectively Alternatives to slides (e.g. props, whiteboards, storytelling) Module 5: Engaging Your Audience Reading the room and adjusting your delivery Encouraging interaction and participation Handling difficult questions or interruptions Time management and staying on message Module 6: Practice and Feedback Participants deliver a short presentation (2–5 minutes) Peer and facilitator feedback Self-reflection and improvement planning Delivery Style Interactive, supportive environment Role-playing, practical exercises, and real-time coaching Optional video recordings for feedback Course Materials Provided Participant workbook and slide templates Presentation preparation checklist Self-assessment and feedback forms Tips for virtual presentations (Zoom, Teams) Optional Add-ons (for 2-day version) Extended practice time with filming and playback Advanced storytelling and persuasive techniques Coaching for high-stakes presentations (e.g. board meetings, conferences)
Course Duration: 1 day (or 2 half-day sessions) Target Audience: Anyone who delivers presentations in a professional setting – including team members, managers, project leads, or executives – who want to improve confidence, clarity, and impact when speaking. Course Objectives By the end of this course, participants will be able to: Prepare and structure engaging presentations for different audiences. Deliver content with confidence, clarity, and professionalism. Use body language, voice, and visual aids effectively. Manage nerves and build a strong connection with the audience. Handle questions and unexpected situations with poise. Course Outline Module 1: Understanding Effective Presentations What makes a presentation effective? Common mistakes and how to avoid them Aligning your message with the audience’s needs Module 2: Planning and Structuring Your Message Setting clear objectives The “power of three” and other storytelling structures Openings and closings that stick Making content memorable and persuasive Module 3: Delivering with Confidence Managing nerves and performance anxiety Using your voice: tone, pace, and projection Body language and posture Eye contact and engagement strategies Module 4: Visual Aids and Presentation Tools Designing slides that support (not distract) Tips for using PowerPoint or Canva effectively Alternatives to slides (e.g. props, whiteboards, storytelling) Module 5: Engaging Your Audience Reading the room and adjusting your delivery Encouraging interaction and participation Handling difficult questions or interruptions Time management and staying on message Module 6: Practice and Feedback Participants deliver a short presentation (2–5 minutes) Peer and facilitator feedback Self-reflection and improvement planning Delivery Style Interactive, supportive environment Role-playing, practical exercises, and real-time coaching Optional video recordings for feedback Course Materials Provided Participant workbook and slide templates Presentation preparation checklist Self-assessment and feedback forms Tips for virtual presentations (Zoom, Teams) Optional Add-ons (for 2-day version) Extended practice time with filming and playback Advanced storytelling and persuasive techniques Coaching for high-stakes presentations (e.g. board meetings, conferences)
It's a fact of life that costs generally increase and as a result prices must go up too. Implementing an increase without losing customers is challenging. Talking about a price increase with customers never makes for an easy conversation. Your customers will generally decide whether to accept the increase based upon value, as well as the hassle cost of switching and going elsewhere. Even the most experienced salesperson who has implemented price increases before will be fighting back the nerves when faced with the task of 'selling' the increase. In this flexible programme, we will support your internal preparations at whichever stage you and your colleagues are at. From making the decision to increase prices, right through to those on the frontline already dealing with any push-back. This programme will help participants: Understand the business case for increasing prices Take steps to research the market Consider their customers' motivations Use the six principles of influence Identify and adapt for different personality styles Assess their level of trust with customers Build rapport rapidly with their customers and prospects 1 Raising prices - keys to success Understanding the business case Researching the market Assessing the value of your offering 2 Understanding your customer base Assessing your key accounts What is your 'target' customer range? Creating consistency in pricing approach 3 Planning the increase Timing your implementation Communication strategy Elements of a good price increase letter 4 Developing influencing skills The Trust Equation The six principles of influence Discovering your customer's buying decisions 5 Emotional intelligence and price increases The part emotion plays Developing strategies for keeping calm Handling your customer's responses 6 Understanding different customer styles Discover your own style Recognising behaviour traits in others Adapting your approach to their style 7 Preparing for customer contact Preparing for specific customers Anticipating their response Dealing with challenging customers 8 Following through Maintaining a consistent approach Resisting requests for discounts Confirming the increase in writing
✨ A captivating world of ballet dance, music and adventures for babies, toddlers, pre-schoolers and older children up to age 8 years old! ✨ Within our weekly children's ballet dance classes, we don’t “just” teach dance – we develop movement and musicality, we encourage creativity and imagination, focus on social skills and developing a sense of self, all whilst learning about the world around us. Our story-telling approach allows the children to engage, become familiar and learn through our termly theme, keeping classes relevant, engaging and fun. 𝙇𝙚𝙖𝙧𝙣𝙞𝙣𝙜 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙙𝙖𝙣𝙘𝙚 Start your little one's Tiny Toes journey with our award-winning, adventure-themed ballet classes that are fully integrated with the EYFS Curriculum. Our children's ballet dance classes fare carefully created with your little one's development stages in mind; through our themed, story-telling approach, your child will build confidence and musical appreciation, as well as skills to support their growing strength and coordination, language and social skills. Through varied props and age-appropriate songs, they will use their imagination and creativity, and you can rest assured that our classes help support your child's development. 𝘓𝘦𝘢𝘳𝘯𝘪𝘯𝘨 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘥𝘢𝘯𝘤𝘦 is evident in every single class! 𝘼𝙜𝙚 𝙜𝙧𝙤𝙪𝙥𝙨 We offer a range of age-specific class stages: Tip Toes (6 to 18 mths) Twinkle Toes (18 mths to 2.5 yrs) Talent Toes (2.5 yrs to 4 yrs) Twirlers (3.5 yrs to 5 yrs) Spinners (5 yrs to 8 yrs) Each stage is tailored specifically to support the age and developmental needs for each age group. Whether you have a baby, toddler, pre-schooler or older child - tiny toes ballet has a class suitable for you! Come and join us for weekly children's dance classes in Bridgend.