bef nova
Walsall
OUR BACKGROUND The story of Nova began in 2002. At that time, the founder of
Nova, started his first humble furniture retail outlet of 3,000 square feet,
Crawford Italia Pte Ltd, in Crawford Centre. A team of 4 staff worked for hand
in hand to manage Crawford Italia which focuses on living room concept furniture
retail. After a year of operations, the excellent sales performance of Crawford
Italia motivated the team to consider taking on a bigger outlet to enable the
business to grow. The success of the pioneer team with their accumulated
experience in furniture retail & operations, in-depth understanding of the local
furniture market and their entrepreneurial spirit to make things happen,
propelled the team to take on a bold decision to take up a 20,000 square feet
outlet in A-Z Building in Paya Lebar in 2003. That was the birth of Nova. Since
then we never looked back; and by 2006, another 20,000 square feet outlet was
taken up. This time round to cater to people in the West part of Singapore, in
Tradehub 21 in Boon Lay Way. Following that, a 3rd outlet was opened in May
2008, in Sungei Kadut, north-west of Singapore. Our next new export outlet of
30,000 square feet in Ang Mo Kio, targeted for operations in Aug 08, will be
serving residents in the North. Besides Singapore, plans are also in the
pipeline to start our retail operations in Malaysia in end of 2008.