2014 Courses in Birmingham

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group

Why Join Digital Marketing Training Course at Osborne Training Osborne Training is well Recognised for quality Regular Lectures led by Industry Expert Tutors Unlimited Access to the State of the Art Virtual Learning Campus Exclusive Access to High quality study materials Flexible payment option available Join Digital Marketing Training course as Pure Online or Blended with Classroom Delivery Access to Digital Marketing Internship for 3 months at the end of the training Unlimited Tutorial Support from expert tutors Get a Student Discount Card from NUS* Get a Free Tablet PC for limited period* Practical Hands-on Projects, Practical focused Assignments and Group-work for greater skills enhancement and understanding real life issues for real life problems Once you complete the bookkeeping course, you will get a certificate from Osborne Training confirming your professional Digital Marketing Qualifications. What jobs could I qualify for? Senior Digital Marketing Manager Digital Marketing Coordinator Executive Digital Marketing Strategist Digital Marketing Consultant In these roles, you could earn on average more than £40,000 annually (source: Reed Salary Checker, UK). Moreover, many go on to become successful (Millionaire sometime) entrepreneur by offering Digital Marketing services or formulating successful Digital Marketing Strategy for their own business. Digital Marketing Qualifications Digital Marketing Qualifications at Osborne Training are developed in Association with Google. Osborne Training offers Total Digital Marketing Course which combines all major skills required to be a successful Digital Marketeer and you also have option to join a complementary Internship at the end of your course. In joining the Total Digital Marketing Course at Osborne Training, you will make one of the greatest decision of your career and can look forward to a successful career in digital marketing. Digital Marketing Course Overview Total Digital Marketing Course covers major areas of Digital Marketing to make you completely ready for the digital era. The Digital Marketing course comes with optional Internship at the end of the training making you highly employable. Practical focused and hands-on approach of the training method helps you to be ready to offer real life solutions for real life problems. Digital Marketing Training Course Content Basics of marketing Marketing In Digital Era All About Web Search Engine Optimization Search Engine Marketing Affiliate Marketing Social Media Marketing Email marketing and nurturing (inbound) Mobile app marketing Content marketing Web, mobile and app analytics Growth Hacking Creating robust digital marketing strategy

Our Legionella/Water Quality Risk Management – General Awareness course offers a basic introduction to Legionnaires' disease Management and Control.

This course provides a basic understanding of health & safety duties and responsibilities...

This course covers all relevant legislation affecting safe working in the building, construction...

Microsoft Excel is the world's most popular spreadsheet program, learning how to use the software with Osborne Training shows that you've taken one of the best Excel training courses available. A comprehensive training course with up to date material to practice at home and during your class. You will also be provided a step by step manual of all the tricks you can do using Excel spreadsheets to gain better management reporting and budgeting skills. It is a fundamental programme for professional Accountants. Excel spread sheets are the most powerful tool, extensively used for reporting and analysis. Having advanced skills on excel can excel your career and help you to stand ahead of the competitive job market. Advanced skills on excel is a must for any potential professional accountants. You will receive an attendance certificate once you complete the course successfully. Excel Course Content Creating worksheets, formatting text Simple and complex formulas Handling rows and columns Autocomplete, using styles, headers and footers, Average, max and min functions and using charts. Use of IF Formula Summing Techniques Cell References Formula Linking Sumifs Tables and Bordering Look up References (Vlookup, Hlookup,etc) Data Validation Conditional Formatting Date & Time Formulas Charts & Graphs Protection & Security Creating Pivot Table Pivot Table Analysis

This course is for you if you have previously passed the Site Management Safety Training Scheme...

This course is designed to provide training for those undertaking the role of temporary works...

Course description Sage 50 Accounting / Bookkeeping Training - Fast Track Overview Want to open the door to working in Finance and Accountancy Industry? Starting Sage Line 50 Accounting Fast Track Training course will enhance your career potentials and give you the skills and knowledge you need to get started in Finance and Accountancy Industry. Get a new direction for your career in Accountancy, according to statistics, the average salary for Accountants is £50,000 (Source: Reed), it is the sector where the employability rate is higher than any other sector. With the right skills and practical experience, you would be able to fast track your career in Accountancy and exactly that's where Osborne Training can fill the gap. The intensive programmes include all the skills required to fast track your career in professional Accountancy. Duration 6 Weeks Study Options Classroom Based - Osborne Training offers Daytime or Weekend sessions for Sage 50 Bookkeeping Training Course from London Campus. Online Live - Osborne Training offers online Evening sessions for Sage 50 Bookkeeping Training Classes through the Virtual Learning Campus. Distance Learning - Self Study with Study Material and access to Online study Material through Virtual Learning Campus. Certification You will receive a certificate from Osborne Training once you finish the course. You have an option to get an IAB Certificate subject to passing the exams. What qualification will I gain? You could Gain the following IAB qualifications provided that you book and register for IAB exams and pass the exams successfully: IAB Level 1 Award in Computerised Bookkeeping (QCF) 500/9405/1 IAB Level 2 Award in Computerised Bookkeeping (QCF) 500/9261/3 IAB Level 3 Award in Computerised Bookkeeping (QCF) 500/9407/5 Awarding body International Association of Book-Keepers Sage 50 accounts Course Syllabus Creating a Chart of Accounts to Suit Company Requirements Sole Trader Accounts preparation The Trial Balance preparation Errors in the Trial Balance Disputed Items Use of the Journal Prepare and Process Month End Routine Contra Entries The Government Gateway and VAT Returns Bad Debts and Provision for Doubtful Debts Stock Valuation, Stock Control, Work in Progress and Finished Goods Prepare and Produce Final Accounts Extended Trial Balance Exporting Data including Linking to Other Systems Management Information Reports Making Decisions with Reports Using Sage Prepare and Process Year End Accounts and Archive Data Final Accounts for Partnerships including Appropriation Accounts The Fixed Asset Register and Depreciation Accruals and Prepayments Cash Flow and Forecast Reports Advanced Credit Control

This course is designed to assist those on site who have responsibility for managing all forms of...