Name: Google Ads for eCommerce Businesses - Specialized Course
Price: 25 GBP
Availability: InStock

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					<div><p>Welcome to our high-quality Advanced Google Ads / AdWords Training! This course is made for all - from newbies to pro marketers. You're going to master Google Ads in this course.</p><p>First up, we're exploring Ad concepts. You'll see how paid Google Ads and organic search results play together. You'll learn from the Paid and Organic Interaction Report. Next, we'll dive into Geolocal Campaigns. These are ads aimed at folks based on where they are. You'll learn a two-campaign method for the best results.</p><p>Next, we're checking out experiments in Google Ads. You'll learn to set budgets for lots of ad accounts automatically. We'll also look at how to check AdWords and create solid remarketing plans. You'll get to see how AI &amp; Machine Learning can make your ads better.</p><p>As we near the end, we'll get into dynamic ads, Google Analytics, and scripts. We'll look at tools for studying your competitors and software for making landing pages. And finally, we'll get you up to speed on the latest Google Ads features. This way, you're always in the know about the newest trends in Google Ads.</p><p>This version should be more readable and easier to understand for a wider audience while still maintaining the necessary depth of information.</p></div>
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			<h2><b> Learning outcome</b></h2>		</div>
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					<ul>
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											<span>
													</span>
										<span>Gain a comprehensive understanding of Google Ads.</span>
									</li>
								<li>
											<span>
													</span>
										<span>Learn how to conduct AdWords audits and remarketing strategies.</span>
									</li>
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											<span>
													</span>
										<span>Master advanced Google Ads features like automation and AI.</span>
									</li>
								<li>
											<span>
													</span>
										<span>Get proficient with tools like AdWords Editor and Google Analytics.</span>
									</li>
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											<span>
													</span>
										<span>Develop a deep understanding of competitor research tools and landing page software.</span>
									</li>
						</ul>
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			<h2> <b>Why should I take this course?</b></h2>		</div>
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											<span>
													</span>
										<span>Acquire skills to leverage Google Ads for business marketing.</span>
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										<span>Enhance your career prospects in digital marketing.</span>
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										<span>Understand how to effectively audit and strategize AdWords campaigns.</span>
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										<span>Develop a skillset to boost your business's online visibility.</span>
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										<span>Obtain a certificate to validate your expertise in Google Ads.</span>
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			<h2> <b>Career Path</b></h2>		</div>
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													</span>
										<span>Google Ads Specialist</span>
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													</span>
										<span>Digital Marketing Strategist</span>
									</li>
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													</span>
										<span>Search Engine Marketer</span>
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													</span>
										<span>Digital Marketing Manager</span>
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										<span>AdWords Consultant</span>
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			<h2> <b>Requirements</b></h2>		</div>
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													</span>
										<span>Basic knowledge of digital marketing.</span>
									</li>
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											<span>
													</span>
										<span>Willingness to learn advanced marketing techniques.</span>
									</li>
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											<span>
													</span>
										<span>A reliable internet connection for online learning.</span>
									</li>
						</ul>
				</div>
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		</section>

Welcome to our high-quality Advanced Google Ads / AdWords Training! This course is made for all - from newbies to pro marketers. You're going to master Google Ads in this course.
First up, we're exploring Ad concepts. You'll see how paid Google Ads and organic search results play together. You'll learn from the Paid and Organic Interaction Report. Next, we'll dive into Geolocal Campaigns. These are ads aimed at folks based on where they are. You'll learn a two-campaign method for the best results.
Next, we're checking out experiments in Google Ads. You'll learn to set budgets for lots of ad accounts automatically. We'll also look at how to check AdWords and create solid remarketing plans. You'll get to see how AI & Machine Learning can make your ads better.
As we near the end, we'll get into dynamic ads, Google Analytics, and scripts. We'll look at tools for studying your competitors and software for making landing pages. And finally, we'll get you up to speed on the latest Google Ads features. This way, you're always in the know about the newest trends in Google Ads.
This version should be more readable and easier to understand for a wider audience while still maintaining the necessary depth of information.
 Learning outcome
Gain a comprehensive understanding of Google Ads.
Learn how to conduct AdWords audits and remarketing strategies.
Master advanced Google Ads features like automation and AI.
Get proficient with tools like AdWords Editor and Google Analytics.
Develop a deep understanding of competitor research tools and landing page software.
 Why should I take this course?
Acquire skills to leverage Google Ads for business marketing.
Enhance your career prospects in digital marketing.
Understand how to effectively audit and strategize AdWords campaigns.
Develop a skillset to boost your business's online visibility.
Obtain a certificate to validate your expertise in Google Ads.
 Career Path
Google Ads Specialist
Digital Marketing Strategist
Search Engine Marketer
Digital Marketing Manager
AdWords Consultant
 Requirements
Basic knowledge of digital marketing.
Willingness to learn advanced marketing techniques.
A reliable internet connection for online learning.

Skill Up

Master Google Ads strategies to boost your business. Learn advanced concepts, testing, auditing, automation, and AI. Begin now!

Advanced Google Ads / AdWords Training

General Admission

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				<p><span>Google Ads is one of the world's leading and most powerful advertising platforms. It can help you with many things, including reaching your target audience with relevant ads, driving traffic to your website and increasing sales. So if you work or want to work in marketing, having knowledge of Google Ads is crucial. That's where our Google Ads Training course comes in. </span></p><h3> </h3><p><span>This comprehensive course will teach you everything you need to know to create and manage successful Google Ads campaigns. From setting up your first campaign to tracking your results, we'll walk you through every step of the process. We'll also teach you how to avoid common Google Ads mistakes and optimise your campaigns for maximum results.</span><span><br /><br /></span></p><p><span>Our in-depth curriculum includes everything from getting started with Google Ads to mastering the nuances of Adwords bidding strategies. Learn how to craft successful campaigns, improve your Adwords quality score, and employ the latest features offered by Google. You'll be equipped with the knowledge to audit and optimise your campaigns, avoid common Adwords mistakes, and significantly reduce extra spending. Plus, our exclusive content on remarketing strategies and display advertising will help you improve your Adwords performance for amazing results.</span></p><h3> </h3><p><span>This Google Ads Training course is more than just a theoretical course; it's a practical guide filled with real-world examples, actionable advice and inside strategies to give you a competitive edge. By the end of this course, you'll have the confidence and the knowledge to make Google Adwords work for you, boost your online presence, and generate significant results for your business. Embark on this learning journey today, and turn your Google Ads campaigns into revenue-generating machines. Enrol in the Google Ads Training course today!</span></p><h3><br /><br /></h3><p><span>Learning Outcome:</span></p><p><span>Upon completion of the Google Ads Training course, you should be able to:</span></p><h3> </h3><ul><li><p><span>Understand the basics and importance of Google Ads for businesses.</span></p></li><li><p><span>Master the art of creating effective and engaging Google Ads.</span></p></li><li><p><span>Gain insights into building successful Adwords campaigns.</span></p></li><li><p><span>Learn to avoid common pitfalls and errors in Google Adwords.</span></p></li><li><p><span>Develop skills for auditing and optimising your Adwords campaigns.</span></p></li><li><p><span>Discover strategies to improve your Adwords quality score.</span></p></li><li><p><span>Explore advanced Adwords bidding and remarketing strategies.</span></p></li><li><p><span>Familiarise yourself with tracking Google Ads analytics for improved decision-making.</span></p></li></ul><h3><br /><br /></h3><p><span>Who is this course for:</span></p><p><span>This Google Ads Training course is ideal for:</span></p><h3> </h3><ul><li><p><span>Marketing professionals looking to enhance their digital advertising skills.</span></p></li><li><p><span>Small business owners seeking to expand their online presence.</span></p></li><li><p><span>Digital marketing novices aiming to start a career in this field.</span></p></li><li><p><span>Freelancers who wish to add Google Ads proficiency to their skillset.</span></p></li><li><p><span>Anyone interested in learning about Google Ads and its marketing power.</span></p></li></ul><h3><br /><br /></h3><p><span>Career path</span></p><p><span>This Google Ads Training course will be helpful for anyone looking to pursue a career as:</span></p><h3> </h3><ul><li><p><span>Digital Marketing Specialist:</span><span> £30,000-£40,000 Per year</span></p></li><li><p><span>Google Ads Specialist:</span><span> £35,000-£45,000 Per year</span></p></li><li><p><span>SEO &amp; SEM Specialist:</span><span> £40,000-£50,000 Per year</span></p></li><li><p><span>Content Strategist:</span><span> £35,000-£45,000 Per year</span></p></li><li><p><span>Digital Marketing Manager:</span><span> £45,000-£60,000 Per year</span></p></li><li><p><span>Marketing Analyst:</span><span> £40,000-£55,000 Per year</span></p></li><li><p><span>Freelance Digital Marketer:</span><span> £30,000-£70,000 Per year</span></p></li></ul><h3><br /><br /></h3><p><span>Certification</span></p><p><span>After studying the course materials of the </span><span>Google Ads Training </span><span>course, there will be a written assignment test that you can take either during or at the end of the course. After passing the test, you will have a </span><span>range of certification options</span><span>. A CPD Accredited PDF Certificate costs</span><span> £4.99</span><span>, while a CPD Accredited Hardcopy Certificate is </span><span>£8.00</span><span>. Also, a PDF Transcript costs </span><span>£4.99,</span><span> and a Hardcopy Transcript is </span><span>£9.99</span><span>. Select according to your needs, and we assure </span><span>timely delivery</span><span> of your chosen certificate.</span></p><h3><br /><br /></h3><p><span>Requirements</span></p><h3><span id="docs-internal-guid-80c1f967-7fff-d691-2a56-efc2e07d62ad"><span>This professionally designed </span><span>Google Ads Training </span><span>course does not require you to have any prior qualifications or experience. It is open to everyone, and you can access the course from anywhere at any time. Just enrol and start learning!</span></span></h3>					</div>
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		</section>
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			</div>
					</div><div>
				<h3>
	<span>Course Curriculum</span>
</h3>

<div>
<table width="100%">				<tbody><tr>
					<td colspan="4"> Google Ads Training</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Course Promo</td>
					<td> </td>
					<td><span><i></i> 00:03:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Lesson 01: Getting started with Google Ads</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Lesson 02: Create your Google Ads</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Lesson 03: Ingredients to build a successful Adwords camping</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Lesson 04: Google Adwords mistakes to be avoided</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Lesson 05: Google Adwords audit - Optimisation guide</td>
					<td> </td>
					<td><span><i></i> 00:06:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Lesson 06: Improving quality score in Google Adwords</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Lesson 07: Adwords display advertising</td>
					<td> </td>
					<td><span><i></i> 00:05:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Lesson 08: Turbocharge Adwords for breakthrough performance</td>
					<td> </td>
					<td><span><i></i> 00:03:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Lesson 09: Content remarketing strategies with Google display network</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Lesson 10: Adwords bidding strategies your competitors don't know</td>
					<td> </td>
					<td><span><i></i> 00:07:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Lesson 11: Using Google Adwords for small business</td>
					<td> </td>
					<td><span><i></i> 00:03:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Lesson 12: How to reduce wasted Adwords spend</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Lesson 13: Google Adwords features updated</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Lesson 14: Tracking Google Ads analytics</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
				</tr>
				</tbody></table></div>

			</div>

Google Ads is one of the world's leading and most powerful advertising platforms. It can help you with many things, including reaching your target audience with relevant ads, driving traffic to your website and increasing sales. So if you work or want to work in marketing, having knowledge of Google Ads is crucial. That's where our Google Ads Training course comes in. 
 
This comprehensive course will teach you everything you need to know to create and manage successful Google Ads campaigns. From setting up your first campaign to tracking your results, we'll walk you through every step of the process. We'll also teach you how to avoid common Google Ads mistakes and optimise your campaigns for maximum results.


Our in-depth curriculum includes everything from getting started with Google Ads to mastering the nuances of Adwords bidding strategies. Learn how to craft successful campaigns, improve your Adwords quality score, and employ the latest features offered by Google. You'll be equipped with the knowledge to audit and optimise your campaigns, avoid common Adwords mistakes, and significantly reduce extra spending. Plus, our exclusive content on remarketing strategies and display advertising will help you improve your Adwords performance for amazing results.
 
This Google Ads Training course is more than just a theoretical course; it's a practical guide filled with real-world examples, actionable advice and inside strategies to give you a competitive edge. By the end of this course, you'll have the confidence and the knowledge to make Google Adwords work for you, boost your online presence, and generate significant results for your business. Embark on this learning journey today, and turn your Google Ads campaigns into revenue-generating machines. Enrol in the Google Ads Training course today!



Learning Outcome:
Upon completion of the Google Ads Training course, you should be able to:
 
Understand the basics and importance of Google Ads for businesses.
Master the art of creating effective and engaging Google Ads.
Gain insights into building successful Adwords campaigns.
Learn to avoid common pitfalls and errors in Google Adwords.
Develop skills for auditing and optimising your Adwords campaigns.
Discover strategies to improve your Adwords quality score.
Explore advanced Adwords bidding and remarketing strategies.
Familiarise yourself with tracking Google Ads analytics for improved decision-making.



Who is this course for:
This Google Ads Training course is ideal for:
 
Marketing professionals looking to enhance their digital advertising skills.
Small business owners seeking to expand their online presence.
Digital marketing novices aiming to start a career in this field.
Freelancers who wish to add Google Ads proficiency to their skillset.
Anyone interested in learning about Google Ads and its marketing power.



Career path
This Google Ads Training course will be helpful for anyone looking to pursue a career as:
 
Digital Marketing Specialist: £30,000-£40,000 Per year
Google Ads Specialist: £35,000-£45,000 Per year
SEO & SEM Specialist: £40,000-£50,000 Per year
Content Strategist: £35,000-£45,000 Per year
Digital Marketing Manager: £45,000-£60,000 Per year
Marketing Analyst: £40,000-£55,000 Per year
Freelance Digital Marketer: £30,000-£70,000 Per year



Certification
After studying the course materials of the Google Ads Training course, there will be a written assignment test that you can take either during or at the end of the course. After passing the test, you will have a range of certification options. A CPD Accredited PDF Certificate costs £4.99, while a CPD Accredited Hardcopy Certificate is £8.00. Also, a PDF Transcript costs £4.99, and a Hardcopy Transcript is £9.99. Select according to your needs, and we assure timely delivery of your chosen certificate.



Requirements
This professionally designed Google Ads Training course does not require you to have any prior qualifications or experience. It is open to everyone, and you can access the course from anywhere at any time. Just enrol and start learning!
 Course Curriculum

Google Ads Training			
	Course Promo		00:03:00
	Lesson 01: Getting started with Google Ads		00:04:00
	Lesson 02: Create your Google Ads		00:04:00
	Lesson 03: Ingredients to build a successful Adwords camping		00:04:00
	Lesson 04: Google Adwords mistakes to be avoided		00:04:00
	Lesson 05: Google Adwords audit - Optimisation guide		00:06:00
	Lesson 06: Improving quality score in Google Adwords		00:04:00
	Lesson 07: Adwords display advertising		00:05:00
	Lesson 08: Turbocharge Adwords for breakthrough performance		00:03:00
	Lesson 09: Content remarketing strategies with Google display network		00:04:00
	Lesson 10: Adwords bidding strategies your competitors don't know		00:07:00
	Lesson 11: Using Google Adwords for small business		00:03:00
	Lesson 12: How to reduce wasted Adwords spend		00:02:00
	Lesson 13: Google Adwords features updated		00:04:00
	Lesson 14: Tracking Google Ads analytics		00:04:00

Studyhub UK

Google Ads

Online Course Marketing

Paid Advertising

Facebook Ads

Google Seo

Google Digital Marketing

Google Ads Training

Google Ads Certification <br /><br />Google's internet searcher is utilized to direct 3.5 billion hunts each day. Almost 80% of customers look for an item or administration online prior to making their last buy, regardless of whether they expect to purchase coming up. At the point when taken together, these numbers imply that disregarding Google as an advertising channel comes at your own hazard. Figuring out how to utilize Google Ads, the up and coming age of Google AdWords, can assist your image with growing its scope in a financially savvy way. This course expounds on Google Ads to give you the apparatuses you need to succeed. We start by giving you a short prologue to Google Ads, including a couple of key definitions you need to know. Then, we give you an inside and out survey of catchphrases, so you can pick the best ones for your necessities. At that point we disclose how to make a promotion, advertisement bunch, and a promotion crusade. At last, we talk about the significance of checking your Google Ads progress. <br /><br />You Will Learn: <br /><br />The meaning of pay-per-click promoting and how it functions <br /><br />Which watchword research apparatuses are the awesome what data they can give you <br /><br />Tips on narrowing down a rundown of catchphrases to those that are pertinent to your motivations <br /><br />What promotion gatherings and advertisement crusades are and how you can exploit them <br /><br />Which reports you can create to gain checking your Google Ads headway simple <br /><br />Advantages of Taking This Course <br /><br />Figuring out how to compose advertisement duplicate that arrives at your objective market and urges them to finish your source of inspiration <br /><br />Understanding the significance of directing exhaustive catchphrase research prior to making a promotion <br /><br />Becoming familiar with advanced promoting and its benefits over more customary structures like print or radio publicizing <br /><br />Understanding what your ROI is, the reason it is essential to your advertising effort, and how ascertaining it is simple when you use Google Ads <br /><br />Understanding why you ought to associate your Google Ads record to your Analytics account prior to posting any promotions

Google Ads Certification 

Google's internet searcher is utilized to direct 3.5 billion hunts each day. Almost 80% of customers look for an item or administration online prior to making their last buy, regardless of whether they expect to purchase coming up. At the point when taken together, these numbers imply that disregarding Google as an advertising channel comes at your own hazard. Figuring out how to utilize Google Ads, the up and coming age of Google AdWords, can assist your image with growing its scope in a financially savvy way. This course expounds on Google Ads to give you the apparatuses you need to succeed. We start by giving you a short prologue to Google Ads, including a couple of key definitions you need to know. Then, we give you an inside and out survey of catchphrases, so you can pick the best ones for your necessities. At that point we disclose how to make a promotion, advertisement bunch, and a promotion crusade. At last, we talk about the significance of checking your Google Ads progress. 

You Will Learn: 

The meaning of pay-per-click promoting and how it functions 

Which watchword research apparatuses are the awesome what data they can give you 

Tips on narrowing down a rundown of catchphrases to those that are pertinent to your motivations 

What promotion gatherings and advertisement crusades are and how you can exploit them 

Which reports you can create to gain checking your Google Ads headway simple 

Advantages of Taking This Course 

Figuring out how to compose advertisement duplicate that arrives at your objective market and urges them to finish your source of inspiration 

Understanding the significance of directing exhaustive catchphrase research prior to making a promotion 

Becoming familiar with advanced promoting and its benefits over more customary structures like print or radio publicizing 

Understanding what your ROI is, the reason it is essential to your advertising effort, and how ascertaining it is simple when you use Google Ads 

Understanding why you ought to associate your Google Ads record to your Analytics account prior to posting any promotions

OnlineCoursesLearning.com

Introduction to Google Ads

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			<h2>Overview
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				<div>
								<div>
					<p><span>For building a solid position in the world of digital marketing understanding Google Ads is mandatory. So, if you are planning to pursue a career in marketing or want to promote your business, grasp the ins and outs of Google Ads. The Google Ads For Beginners course is the perfect place to start learning.</span></p><p><span>This comprehensive course will give you an overall understanding of Google Ads. from the easy-to-follow modules you will learn how to create Google Ads. The course will teach you the techniques to avoid common mistakes and build a successful Adward campaign. Then you will learn about Adwords display advertising, content remarketing strategies, Adwords bidding strategies and much more. Furthermore, the course will help you reduce the expenditure on waste Ads. You will also grasp the skills for tracking Adwards analytics.</span></p><p><span>At the end of the course, you will receive a certificate of achievement. This certificate will help you build an impressive CV. So, join now and start learning!</span></p>					</div>
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			<h2>How will I get my certificate?</h2>		</div>
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					<p><span>You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate.</span></p>					</div>
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			<h2>Who is This course for?</h2>		</div>
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					<p><span>This Google Ads For Beginners course is available to all students, of all academic backgrounds. Anyone who wants to pursue a career in the relevant industry can take the course and develop their skills and knowledge. </span></p>					</div>
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			<h2>Requirements</h2>		</div>
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					<p><span>There is no experience or previous qualifications required to enrol in this course It is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. There is no time limit for completing this course, it can be studied in your own time at your own pace.</span></p>					</div>
						</div>
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			<h2>Career Path</h2>		</div>
				</div>
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					<p><span>This course will equip you with valuable knowledge and effective skills in this area. After completing the course, you will be able to explore career opportunities in the fields such as</span></p><ul><li><span>Digital Marketer </span></li><li><span>Marketing Executives</span></li><li><span>Business Owner </span></li></ul>					</div>
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		</section>
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					</div> <h3>Course Curriculum</h3><div><p>1 sections • 15 lectures • 01:01:00 total length</p></div><div><div><div><div><div><div><div><p>•Course Promo: 00:03:00</p></div><div><div><p>•Lesson 01: Getting started with Google Ads: 00:04:00</p></div><div><div><p>•Lesson 02: Create your Google Ads: 00:04:00</p></div><div><div><p>•Lesson 03: Ingredients to build a successful Adwords camping: 00:04:00</p></div><div><div><p>•Lesson 04: Google Adwords mistakes to be avoided: 00:04:00</p></div><div><div><p>•Lesson 05: Google Adwords audit - Optimisation guide: 00:06:00</p></div><div><div><p>•Lesson 06: Improving quality score in Google Adwords: 00:04:00</p></div><div><div><p>•Lesson 07: Adwords display advertising: 00:05:00</p></div><div><div><p>•Lesson 08: Turbocharge Adwords for breakthrough performance: 00:03:00</p></div><div><div><p>•Lesson 09: Content remarketing strategies with Google display network: 00:04:00</p></div><div><div><p>•Lesson 10: Adwords bidding strategies your competitors don't know: 00:07:00</p></div><div><div><p>•Lesson 11: Using Google Adwords for small business: 00:03:00</p></div><div><div><p>•Lesson 12: How to reduce wasted Adwords spend: 00:02:00</p></div><div><div><p>•Lesson 13: Google Adwords features updated: 00:04:00</p></div><div><div><p>•Lesson 14: Tracking Google Ads analytics: 00:04:00</p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>

Overview

For building a solid position in the world of digital marketing understanding Google Ads is mandatory. So, if you are planning to pursue a career in marketing or want to promote your business, grasp the ins and outs of Google Ads. The Google Ads For Beginners course is the perfect place to start learning.
This comprehensive course will give you an overall understanding of Google Ads. from the easy-to-follow modules you will learn how to create Google Ads. The course will teach you the techniques to avoid common mistakes and build a successful Adward campaign. Then you will learn about Adwords display advertising, content remarketing strategies, Adwords bidding strategies and much more. Furthermore, the course will help you reduce the expenditure on waste Ads. You will also grasp the skills for tracking Adwards analytics.
At the end of the course, you will receive a certificate of achievement. This certificate will help you build an impressive CV. So, join now and start learning!
How will I get my certificate?
You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate.
Who is This course for?
This Google Ads For Beginners course is available to all students, of all academic backgrounds. Anyone who wants to pursue a career in the relevant industry can take the course and develop their skills and knowledge. 
Requirements
There is no experience or previous qualifications required to enrol in this course It is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. There is no time limit for completing this course, it can be studied in your own time at your own pace.
Career Path
This course will equip you with valuable knowledge and effective skills in this area. After completing the course, you will be able to explore career opportunities in the fields such as
Digital Marketer
Marketing Executives
Business Owner
Course Curriculum
1 sections • 15 lectures • 01:01:00 total length
•Course Promo: 00:03:00
•Lesson 01: Getting started with Google Ads: 00:04:00
•Lesson 02: Create your Google Ads: 00:04:00
•Lesson 03: Ingredients to build a successful Adwords camping: 00:04:00
•Lesson 04: Google Adwords mistakes to be avoided: 00:04:00
•Lesson 05: Google Adwords audit - Optimisation guide: 00:06:00
•Lesson 06: Improving quality score in Google Adwords: 00:04:00
•Lesson 07: Adwords display advertising: 00:05:00
•Lesson 08: Turbocharge Adwords for breakthrough performance: 00:03:00
•Lesson 09: Content remarketing strategies with Google display network: 00:04:00
•Lesson 10: Adwords bidding strategies your competitors don't know: 00:07:00
•Lesson 11: Using Google Adwords for small business: 00:03:00
•Lesson 12: How to reduce wasted Adwords spend: 00:02:00
•Lesson 13: Google Adwords features updated: 00:04:00
•Lesson 14: Tracking Google Ads analytics: 00:04:00

Apex Learning

YouTube Marketing

Digital Marketing

Google Ads For Beginners

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					<div><p><span>Learn the essentials to master Google Ads for eCommerce success. Enhance your knowledge with this masterclass course and have an edge over your competition to boost your demand in the industry.</span></p></div>
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					<div><p><span>This </span><b>Google Ads eCommerce Success </b><span>course is designed to teach learners </span><span>how</span><span> to utilise Google Ads and make the best use of it to achieve business success, especially for eCommerce businesses. This comprehensive course includes everything you need to become a master in Google Ads for business in days.</span></p><p><span>Throughout this course, you'll learn the ins and outs of Goo</span><span>gle</span><span> Ads campaigns, including setting up a strategic campaign structure </span><span>and</span><span> search ad campaign, audience targeting, </span><span>and much more</span><span>. You'll also learn the use of dynamic search campaigns and how to capture long-tail traffic by keeping your costs low. Also, the course will teach you </span><span>how </span><span>to optimise </span><span>your</span><span> budget and structure Google shopping campaigns to maximi</span><span>s</span><span>e the ROI. Besides, you'll learn </span><span>how </span><span>to use multi-tiered retargeting strategies specifically tailored for eCommerce campaigns</span><span>,</span><span> and much more. </span></p><p><span>Upon completion of this CPD accredited course, you will be awarded a certificate of completion, as proof of your expertise in this field and you can showcase your certificate </span><span>o</span><span>n your Linkedin profile and your resume to impress employers and boost your career. If you </span><span>are an aspiring professional </span><span>or are</span> <span>looking for professional skills to excel in this field, a certificate from this course will help you appear as a strong candidate. You can also validate your certification from our website.</span></p><p><span>Our </span><b>Google Ads eCommerce Success</b><span> Course is packed with </span><b>17</b><span> modules and takes</span> <b>1 hour, 13 minutes</b><span> to study. </span></p><p><span>You will be able to study this course at your own pace, from anywhere and at any time. Enrol today if you want to master the use of Google Ads and run ad campaigns for eCommerce businesses like a pro. </span></p></div>
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Learn the essentials to master Google Ads for eCommerce success. Enhance your knowledge with this masterclass course and have an edge over your competition to boost your demand in the industry.
This Google Ads eCommerce Success course is designed to teach learners how to utilise Google Ads and make the best use of it to achieve business success, especially for eCommerce businesses. This comprehensive course includes everything you need to become a master in Google Ads for business in days.
Throughout this course, you'll learn the ins and outs of Google Ads campaigns, including setting up a strategic campaign structure and search ad campaign, audience targeting, and much more. You'll also learn the use of dynamic search campaigns and how to capture long-tail traffic by keeping your costs low. Also, the course will teach you how to optimise your budget and structure Google shopping campaigns to maximise the ROI. Besides, you'll learn how to use multi-tiered retargeting strategies specifically tailored for eCommerce campaigns, and much more. 
Upon completion of this CPD accredited course, you will be awarded a certificate of completion, as proof of your expertise in this field and you can showcase your certificate on your Linkedin profile and your resume to impress employers and boost your career. If you are an aspiring professional or are looking for professional skills to excel in this field, a certificate from this course will help you appear as a strong candidate. You can also validate your certification from our website.
Our Google Ads eCommerce Success Course is packed with 17 modules and takes 1 hour, 13 minutes to study. 
You will be able to study this course at your own pace, from anywhere and at any time. Enrol today if you want to master the use of Google Ads and run ad campaigns for eCommerce businesses like a pro. 

Course Cloud

Google Ads eCommerce Success

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					<div><p><span>PPC with Google Ads Diploma</span><span> has been designed by industry experts to provide learners with everything they need to enhance their skills and knowledge in their chosen area of study. Enrol on the course today, and learn from the very best the industry has to offer!</span></p></div>
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					<div><p><span>This best selling </span><span>PPC with Google Ads Diploma</span><span> has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth course is suitable for anyone who wants to build their professional skill set and improve their expert knowledge.</span></p><p><span>The PPC with Google Ads Diploma is CPD-accredited</span><span>, so you can be confident you're completing a quality training course which will boost your CV and enhance your career potential. This course is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn.</span></p><p><span>After successfully completing the </span><span>PPC with Google Ads Diploma</span><span>, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the </span><span>PPC with Google Ads Diploma</span><span> will help you stand out from the crowd. You can also validate your certification on our website.</span></p><p><span>We know that you are busy and that time is precious, so we have designed the </span><span>PPC with Google Ads Diploma</span><span> to be completed at your own pace, whether that's part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device.</span></p></div>
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						</div>
					</div>
		</div>
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PPC with Google Ads Diploma has been designed by industry experts to provide learners with everything they need to enhance their skills and knowledge in their chosen area of study. Enrol on the course today, and learn from the very best the industry has to offer!
This best selling PPC with Google Ads Diploma has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth course is suitable for anyone who wants to build their professional skill set and improve their expert knowledge.
The PPC with Google Ads Diploma is CPD-accredited, so you can be confident you're completing a quality training course which will boost your CV and enhance your career potential. This course is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn.
After successfully completing the PPC with Google Ads Diploma, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the PPC with Google Ads Diploma will help you stand out from the crowd. You can also validate your certification on our website.
We know that you are busy and that time is precious, so we have designed the PPC with Google Ads Diploma to be completed at your own pace, whether that's part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device.

PPC with Google Ads Diploma

 Recognised Accreditation 
This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement.
The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
What is CPD?
Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements.
Benefits of CPD
Improve your employment prospects
Boost your job satisfaction
Promotes career advancement
Enhances your CV
Provides you with a competitive edge in the job market
Demonstrate your dedication
Showcases your professional capabilities
What is IPHM? 
The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. 
Benefits of IPHM
It will help you establish a positive reputation in your chosen field
You can join a network and community of successful therapists that are dedicated to providing excellent care to their client
You can flaunt this accreditation in your CV
It is a worldwide recognised accreditation
What is Quality Licence Scheme?
This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
Benefits of Quality License Scheme
Certificate is valuable
Provides a competitive edge in your career
It will make your CV stand out
 Course Curriculum

Introduction to Google Ads			
	Welcome to Google Ads Masterclass!		00:12:00
	ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come!		00:19:00
	Google Ads Formula Calculator		00:14:00
	What is Google Ads?		00:12:00
	Where do Google Ads Show Up?		00:13:00
	Complimentary AdVenture Media Account Audit (exclusions apply)		00:06:00
Creating And Setting Up Our First Google Ads Account			
	Creating Your First Gooogle Ads Account		00:08:00
	Understanding the Google Ads Account Hierarchy		00:08:00
	Using Your Website Navigational Structure to Structure Your Google Ads Campaigns		00:20:00
	Understanding Network Settings		00:13:00
	Understanding Location Targeting		00:12:00
	Configuring Location Targeting in Google Ads		00:09:00
	Viewing Location Reports in Google Ads		00:14:00
	Understanding Advanced Location Options		00:16:00
	Setting and Configuring Languages		00:04:00
	Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads		00:12:00
	Finding Your Hourly Reports in the Google Ads Interface		00:06:00
	Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit		00:05:00
	Bidding Strategies: Target Search Page Location		00:05:00
	Bidding Strategies: Target ROAS		00:10:00
	Bidding Strategies: Target CPA		00:05:00
	Bidding Strategies: Target Outranking Share		00:07:00
	Bidding Strategies: Maximize Clicks		00:05:00
	Bidding Strategies: Enhanced CPC Bidding		00:04:00
	Bidding Strategies: Manual CPC Bidding		00:04:00
	Introduction to Dynamic Search Ads!		00:07:00
	Understanding Sitelink Extensions		00:14:00
	Callout Extensions		00:05:00
	Call Extensions		00:08:00
	Structured Snippet Extensions		00:06:00
	App Extensions		00:02:00
	Message Extensions		00:08:00
	Promotion Extensions		00:09:00
	Price Extensions		00:12:00
	Understanding Ad Rotation Settings		00:05:00
	The Basics of Ad Scheduling		00:11:00
	Understanding the Basics of Device Targeting		00:15:00
	Understanding Campaign URL Options		00:07:00
Structuring Your Ads Groups Like a Professional			
	Ad Group Structure Basics and Organization		00:14:00
	Ad Group Structure Ideas		00:06:00
	Creating Our First Ad Group in Google Ads		00:09:00
How To Write Killer Ads in Google ads!			
	The Anatomy of Google Text Ads		00:07:00
	Compliance in Google Text Ads		00:05:00
	Requesting a Manual Review of Your Ads and Expediting the Process		00:02:00
	Best Practices for Successful Text Ads		00:14:00
	Real Life Case Ad Copy Case Study: Medical Equipment Company		00:15:00
	The BJ Fogg Behavioral Model		00:38:00
	Creating Our First Ad in Google Ads		00:13:00
Setting Up Your Adwords Billing			
	Configuring Your Billing Details in Google Ads		00:05:00
Keywords In Depth - The Heartbeat Of Your Account			
	Keyword Basics_ Keywords vs Queries		00:08:00
	The Basics of Keyword Research		00:11:00
	The Basics of Keyword Planning		00:13:00
	The Basics of Keyword Organization		00:06:00
	Understanding Keyword Match Types		00:12:00
	Keyword Match Types: Broad Match Modified		00:06:00
	Keyword Match Types: Broad Match Modified		00:06:00
	Keyword Match Types: Phrase Match		00:06:00
	Keyword Match Types: Exact Match		00:12:00
	Keyword Match Types: Negative Match		00:12:00
	Using the Search Term Report to Find Negative Keywords Part 1		00:15:00
	Using the Search Term Report to Find Negative Keywords Part 2		00:17:00
	Understanding Negative Keyword Lists		00:12:00
	Traffic Sculpting: Negative Keywords at the Ad Group Level		00:18:00
	Adding Negative Keywords at The Ad Group Level		00:09:00
	Traffic Sculpting Using OPTMYZR		00:07:00
	Keyword Research: Google Suggestions, Google Related Searches and Autocomplete		00:14:00
	Using Additional Research Tools to Get Negative Keyword Ideas		00:11:00
	Keyword Research: Using the Google Keyword Planner 1		00:20:00
	Keyword Research: Using the Google Keyword Planner 2		00:15:00
	Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner		00:16:00
	Keyword Planning: The 6 Main Ways People Communicate With Search Engines		00:16:00
	Keyword Planning: Understanding the Buyer Funnel		00:11:00
	Keyword Planning: What Keywords Can Teach Us About Buying Intent		00:11:00
	Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates		00:18:00
	Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors		00:19:00
	Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates		00:17:00
	Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes		00:16:00
	Keyword Organization: Formatting Keywords in Excel		00:11:00
	Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure		00:12:00
	Keyword Organization: Using Mergewords to Generate Keyword Lists		00:13:00
	Keyword Bidding Basics: Setting Your Initial Max CPC Bids		00:20:00
Account Structure - How to Structure Ad Groups Like a Pro			
	Account Structure_ How To Create A New Ad Group Within Your Campaign		00:07:00
	Importing Your Keyword Lists From Excel Into Your New Ad Group		00:10:00
	Creating Multiple, Relevant Ads For Your New Ad Groups		00:13:00
	How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign		00:08:00
The Incredible Dynamics of The Adwords Auction			
	Introduction To The AdWords Auction		00:20:00
	Understanding Quality Score: Click Through Rate And Ad Relevancy		00:15:00
	Understanding Quality Score: Landing Page Quality		00:07:00
	Understanding Ad Rank and How It Is Calculated		00:12:00
	When You Could Ignore Low Quality Scores (and when you can't!)		00:09:00
	Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)		00:08:00
	Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)		00:11:00
	Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)		00:07:00
Expanding And Refining Your Campaigns			
	Navigating The AdWords Dashboard		00:16:00
	How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns		00:15:00
	Editing The Essential Campaign Settings		00:06:00
	How To Create New Campaigns That Will Improve Your Results		00:15:00
	How ToUse Your Website To Make The Best Campaigns Possible		00:15:00
	How To Set Up Powerful Custom Schedules For Your Campaigns		00:12:00
	Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules		00:12:00
Negative Keywords - Your Greatest Ally			
	Understanding Negative Keywords In-Depth		00:14:00
	Using Broad, Phrase and Exact Match With Your Negative Keywords		00:06:00
	Adding and Removing Negative Keywords and Negative Keyword Lists		00:20:00
Making Your Ads Unstoppable With Multiple Ad Extensions			
	Introduction To Ad Extensions		00:06:00
	The Benefits Of Using Ad Extensions		00:08:00
	Different Types Of Ad Extensions and Best Practices		00:06:00
	Adding Sitelink Extensions		00:08:00
	Configuring Your Sitelink Extensions For The Best Results		00:11:00
	Adding Callout Extensions And Phone Extensions		00:08:00
Remarking - Your Secret Weapon To Converting Like a Boss			
	The 5 Primary Forms Of Remarketing		00:16:00
	Realizing The Benefits And Importance Of Remarketing		00:12:00
	How To Create And Add Your Remarketing Tag		00:09:00
	Creating Your First Remarketing Audience		00:13:00
	Configuring Your Remarketing Campaign Settings		00:13:00
Keeping Track of Profits With Conversion Tracking			
	Understanding The Basics Of Conversion Tracking		00:14:00
	Exploring The Different Conversion Actions Visitors Take On Your Site		00:14:00
	Setting Up Conversion Tracking For Form Submissions		00:17:00
	Generating And Installing Your Conversion Tracking Tag		00:09:00
	Understanding The Basics Of Phone Call Tracking		00:09:00
	Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data		00:09:00
Profitable Bidding Strategies			
	Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction		00:15:00
	How To Mathematically Calculate ROI and ROAS		00:09:00
	Calculating Max CPC Bids From Your Conversion Rate And Conversion Value		00:11:00
	Calculating Profitable Keyword Bids Based On Revenue Per Click		00:09:00
Using Adwords Scripts to Enhance Performance And Increase Optimization Speed			
	Introduction To AdWords Scripts - What Are Scripts		00:05:00
	Bidding To Average Position AdWords Script Part 1		00:11:00
	Bidding To Average Position AdWords Script Part 2		00:14:00
Conclusion ... Goodbye For Now!			
	Conclusion		00:03:00
Bonus Material!			
	Part 1. Understanding Search Queries and What We Learn From Searcher Languagage		00:18:00
	Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords		00:18:00
	Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads		00:22:00
Assessment			
	Assessment - Google Ads Masterclass		00:10:00
Certificate of Achievement			
	Certificate of Achievement		00:00:00
Get Your Insurance Now			
	Get Your Insurance Now		00:00:00
Feedback			
	Feedback		00:00:00

Study Plex

Google Ads Masterclass

 Recognised Accreditation 
This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement.
The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
What is CPD?
Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements.
Benefits of CPD
Improve your employment prospects
Boost your job satisfaction
Promotes career advancement
Enhances your CV
Provides you with a competitive edge in the job market
Demonstrate your dedication
Showcases your professional capabilities
What is IPHM? 
The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. 
Benefits of IPHM
It will help you establish a positive reputation in your chosen field
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It is a worldwide recognised accreditation
What is Quality Licence Scheme?
This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
Benefits of Quality License Scheme
Certificate is valuable
Provides a competitive edge in your career
It will make your CV stand out
 Course Curriculum

Introduction to Google Ads			
	Welcome to Google Ads Masterclass!		00:12:00
	ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come!		00:19:00
	Google Ads Formula Calculator		00:14:00
	What is Google Ads?		00:12:00
	Where do Google Ads Show Up?		00:13:00
	Complimentary AdVenture Media Account Audit (exclusions apply)		00:06:00
Creating And Setting Up Our First Google Ads Account			
	Creating Your First Gooogle Ads Account		00:08:00
	Understanding the Google Ads Account Hierarchy		00:08:00
	Using Your Website Navigational Structure to Structure Your Google Ads Campaigns		00:20:00
	Understanding Network Settings		00:13:00
	Understanding Location Targeting		00:12:00
	Configuring Location Targeting in Google Ads		00:09:00
	Viewing Location Reports in Google Ads		00:14:00
	Understanding Advanced Location Options		00:16:00
	Setting and Configuring Languages		00:04:00
	Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads		00:12:00
	Finding Your Hourly Reports in the Google Ads Interface		00:06:00
	Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit		00:05:00
	Bidding Strategies: Target Search Page Location		00:05:00
	Bidding Strategies: Target ROAS		00:10:00
	Bidding Strategies: Target CPA		00:05:00
	Bidding Strategies: Target Outranking Share		00:07:00
	Bidding Strategies: Maximize Clicks		00:05:00
	Bidding Strategies: Enhanced CPC Bidding		00:04:00
	Bidding Strategies: Manual CPC Bidding		00:04:00
	Introduction to Dynamic Search Ads!		00:07:00
	Understanding Sitelink Extensions		00:14:00
	Callout Extensions		00:05:00
	Call Extensions		00:08:00
	Structured Snippet Extensions		00:06:00
	App Extensions		00:02:00
	Message Extensions		00:08:00
	Promotion Extensions		00:09:00
	Price Extensions		00:12:00
	Understanding Ad Rotation Settings		00:05:00
	The Basics of Ad Scheduling		00:11:00
	Understanding the Basics of Device Targeting		00:15:00
	Understanding Campaign URL Options		00:07:00
Structuring Your Ads Groups Like a Professional			
	Ad Group Structure Basics and Organization		00:14:00
	Ad Group Structure Ideas		00:06:00
	Creating Our First Ad Group in Google Ads		00:09:00
How To Write Killer Ads in Google ads!			
	The Anatomy of Google Text Ads		00:07:00
	Compliance in Google Text Ads		00:05:00
	Requesting a Manual Review of Your Ads and Expediting the Process		00:02:00
	Best Practices for Successful Text Ads		00:14:00
	Real Life Case Ad Copy Case Study: Medical Equipment Company		00:15:00
	The BJ Fogg Behavioral Model		00:38:00
	Creating Our First Ad in Google Ads		00:13:00
Setting Up Your Adwords Billing			
	Configuring Your Billing Details in Google Ads		00:05:00
Keywords In Depth - The Heartbeat Of Your Account			
	Keyword Basics_ Keywords vs Queries		00:08:00
	The Basics of Keyword Research		00:11:00
	The Basics of Keyword Planning		00:13:00
	The Basics of Keyword Organization		00:06:00
	Understanding Keyword Match Types		00:12:00
	Keyword Match Types: Broad Match Modified		00:06:00
	Keyword Match Types: Broad Match Modified		00:06:00
	Keyword Match Types: Phrase Match		00:06:00
	Keyword Match Types: Exact Match		00:12:00
	Keyword Match Types: Negative Match		00:12:00
	Using the Search Term Report to Find Negative Keywords Part 1		00:15:00
	Using the Search Term Report to Find Negative Keywords Part 2		00:17:00
	Understanding Negative Keyword Lists		00:12:00
	Traffic Sculpting: Negative Keywords at the Ad Group Level		00:18:00
	Adding Negative Keywords at The Ad Group Level		00:09:00
	Traffic Sculpting Using OPTMYZR		00:07:00
	Keyword Research: Google Suggestions, Google Related Searches and Autocomplete		00:14:00
	Using Additional Research Tools to Get Negative Keyword Ideas		00:11:00
	Keyword Research: Using the Google Keyword Planner 1		00:20:00
	Keyword Research: Using the Google Keyword Planner 2		00:15:00
	Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner		00:16:00
	Keyword Planning: The 6 Main Ways People Communicate With Search Engines		00:16:00
	Keyword Planning: Understanding the Buyer Funnel		00:11:00
	Keyword Planning: What Keywords Can Teach Us About Buying Intent		00:11:00
	Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates		00:18:00
	Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors		00:19:00
	Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates		00:17:00
	Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes		00:16:00
	Keyword Organization: Formatting Keywords in Excel		00:11:00
	Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure		00:12:00
	Keyword Organization: Using Mergewords to Generate Keyword Lists		00:13:00
	Keyword Bidding Basics: Setting Your Initial Max CPC Bids		00:20:00
Account Structure - How to Structure Ad Groups Like a Pro			
	Account Structure_ How To Create A New Ad Group Within Your Campaign		00:07:00
	Importing Your Keyword Lists From Excel Into Your New Ad Group		00:10:00
	Creating Multiple, Relevant Ads For Your New Ad Groups		00:13:00
	How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign		00:08:00
The Incredible Dynamics of The Adwords Auction			
	Introduction To The AdWords Auction		00:20:00
	Understanding Quality Score: Click Through Rate And Ad Relevancy		00:15:00
	Understanding Quality Score: Landing Page Quality		00:07:00
	Understanding Ad Rank and How It Is Calculated		00:12:00
	When You Could Ignore Low Quality Scores (and when you can't!)		00:09:00
	Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)		00:08:00
	Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)		00:11:00
	Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)		00:07:00
Expanding And Refining Your Campaigns			
	Navigating The AdWords Dashboard		00:16:00
	How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns		00:15:00
	Editing The Essential Campaign Settings		00:06:00
	How To Create New Campaigns That Will Improve Your Results		00:15:00
	How ToUse Your Website To Make The Best Campaigns Possible		00:15:00
	How To Set Up Powerful Custom Schedules For Your Campaigns		00:12:00
	Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules		00:12:00
Negative Keywords - Your Greatest Ally			
	Understanding Negative Keywords In-Depth		00:14:00
	Using Broad, Phrase and Exact Match With Your Negative Keywords		00:06:00
	Adding and Removing Negative Keywords and Negative Keyword Lists		00:20:00
Making Your Ads Unstoppable With Multiple Ad Extensions			
	Introduction To Ad Extensions		00:06:00
	The Benefits Of Using Ad Extensions		00:08:00
	Different Types Of Ad Extensions and Best Practices		00:06:00
	Adding Sitelink Extensions		00:08:00
	Configuring Your Sitelink Extensions For The Best Results		00:11:00
	Adding Callout Extensions And Phone Extensions		00:08:00
Remarking - Your Secret Weapon To Converting Like a Boss			
	The 5 Primary Forms Of Remarketing		00:16:00
	Realizing The Benefits And Importance Of Remarketing		00:12:00
	How To Create And Add Your Remarketing Tag		00:09:00
	Creating Your First Remarketing Audience		00:13:00
	Configuring Your Remarketing Campaign Settings		00:13:00
Keeping Track of Profits With Conversion Tracking			
	Understanding The Basics Of Conversion Tracking		00:14:00
	Exploring The Different Conversion Actions Visitors Take On Your Site		00:14:00
	Setting Up Conversion Tracking For Form Submissions		00:17:00
	Generating And Installing Your Conversion Tracking Tag		00:09:00
	Understanding The Basics Of Phone Call Tracking		00:09:00
	Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data		00:09:00
Profitable Bidding Strategies			
	Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction		00:15:00
	How To Mathematically Calculate ROI and ROAS		00:09:00
	Calculating Max CPC Bids From Your Conversion Rate And Conversion Value		00:11:00
	Calculating Profitable Keyword Bids Based On Revenue Per Click		00:09:00
Using Adwords Scripts to Enhance Performance And Increase Optimization Speed			
	Introduction To AdWords Scripts - What Are Scripts		00:05:00
	Bidding To Average Position AdWords Script Part 1		00:11:00
	Bidding To Average Position AdWords Script Part 2		00:14:00
Conclusion ... Goodbye For Now!			
	Conclusion		00:03:00
Bonus Material!			
	Part 1. Understanding Search Queries and What We Learn From Searcher Languagage		00:18:00
	Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords		00:18:00
	Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads		00:22:00
Obtain Your Certificate			
	Order Your Certificate of Achievement		00:00:00
Get Your Insurance Now			
	Get Your Insurance Now		00:00:00
Feedback			
	Feedback		00:00:00

Google Ads Diploma

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			<p>The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts.  The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients.</p>
<p>I explain the idea behind each technique and I give you ideas and example cases on how I have used it.  I then show you how to set it up step by step inside Google Ads.  We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results.</p>
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<h3><strong>What you'll learn</strong></h3>
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<li><span>Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation</span></li>
<li>Access Google Ads tools for forecasting performance</li>
<li>Budget Optimisation techniques using regression formula</li>
<li><span>Advanced Concept Testing: moving beyond A/B ad testing to testing concepts</span></li>
<li><span>Improving Geotargeting for Local Businesses With A Double Campaign Structure</span></li>
<li><span>How To Setup, Run, Pivot &amp; Interpret the Paid &amp; Organic Report</span></li>
<li><span>Make A Strong Argument For Running Branded Ads Using the Paid &amp; Organic Report</span></li>
<li><span>Identify Opportunities Between Organic &amp; Paid Listings</span></li>
<li><span>Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts</span></li>
<li><span>How to find the key pitfalls in any Google Ads account</span></li>
<li><span>How to Audit a new or existing Google Ads account and find issues to improve upon quickly</span></li>
<li><span>Utilise Dynamic Ad Customisers for more personalised ads</span></li>
<li><span>Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA</span></li>
<li><span>Understand attribution models and why the default last click is not always ideal</span></li>
<li><span>Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach</span></li>
<li><span>Develop a multi-funnel remarketing strategy for GDN and search campaign</span></li>
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<h3><strong>Requirements</strong></h3>
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<li>Able to set up your own Google Ads account</li>
<li>Be confident navigating Google Ads accounts</li>
<li>Basic exposure to excel filtering &amp; pivot tables</li>
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					<td colspan="4">Introduction</td>
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					<td><i></i></td>
					<td>1. Introduction</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
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					<td colspan="4">Testing to Ad Concepts </td>
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					<td><i></i></td>
					<td>2. Introduction to Ad Concepts</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
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					<td>3.Example Ad Concepts</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
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					<td>4. Label Setup</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
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					<td>5. Reporting on Ad Concepts</td>
					<td> </td>
					<td><span><i></i> 00:08:00</span></td>
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					<td colspan="4">Google Ads Paid % Organic Interaction Report</td>
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					<td>6. Understanding the usefulness of this report</td>
					<td> </td>
					<td><span><i></i> 00:03:00</span></td>
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					<td>7.Linking Google Ads with Search Console</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
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					<td>8.Excel Report Setup &amp; Pivot</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
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					<td>9.Identifying Google Ads &amp; SEO Search Term Opportunities</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
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					<td>10.CTR Interaction between SEO &amp; SEM</td>
					<td> </td>
					<td><span><i></i> 00:06:00</span></td>
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					<td colspan="4">Geolocal Campaigns - Double Campaign Structure</td>
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					<td>11.The theory behind the double campaign</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
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					<td>12.A practical example inside Google Ads</td>
					<td> </td>
					<td><span><i></i> 00:03:00</span></td>
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					<td colspan="4">Google Ads Campaign - Experiments (Drafts &amp; Experiments) </td>
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					<td>13.Introduction to Drafts &amp; Experiments</td>
					<td> </td>
					<td><span><i></i> 00:05:00</span></td>
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					<td>14.Example experiment Ideas for use</td>
					<td> </td>
					<td><span><i></i> 00:06:00</span></td>
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					<td>15.Draft &amp; Experiment Setup</td>
					<td> </td>
					<td><span><i></i> 00:10:00</span></td>
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					<td>16.Report Analysis &amp; explanation of symbols</td>
					<td> </td>
					<td><span><i></i> 00:05:00</span></td>
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					<td colspan="4">Automate Budgeting for Multiple Ad Accounts</td>
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					<td>17. Introduction to the Google Spreedsheet template</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
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					<td>18. Data Inputs</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
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					<td>19. Reading the sheet output</td>
					<td> </td>
					<td><span><i></i> 00:06:00</span></td>
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					<td colspan="4">AdWords Audit</td>
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					<td>20. Audit Overview</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
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					<td>21. Auditing the Account Structure</td>
					<td> </td>
					<td><span><i></i> 00:08:00</span></td>
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					<td>22. Campaign Settings</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
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					<td>23. Auditing on the AdGroup Level</td>
					<td> </td>
					<td><span><i></i> 00:10:00</span></td>
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					<td>24. Other Things to look for in an Audit</td>
					<td> </td>
					<td><span><i></i> 00:08:00</span></td>
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					<td colspan="4">Remarketing Strategy &amp; Implementation</td>
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					<td>25. Why Remarketing Works</td>
					<td> </td>
					<td><span><i></i> 00:03:00</span></td>
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					<td>26.GDN Remarketing</td>
					<td> </td>
					<td><span><i></i> 00:06:00</span></td>
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					<td>27.Remarketing Lists for Search Ads (RLSA) &amp; IF Statements</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
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					<td>28. Customer Match (Email Retargeting)</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
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					<td>29. Dynamic Remarketing</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
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					<td>30. Lookalike Audiences</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
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					<td>31. GDN Banner Sizes &amp; Other Things to Consider</td>
					<td> </td>
					<td><span><i></i> 00:03:00</span></td>
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					<td>32. Audience List Sharing</td>
					<td> </td>
					<td><span><i></i> 00:14:00</span></td>
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					<td>33. Remarketing with Events</td>
					<td> </td>
					<td><span><i></i> 00:06:00</span></td>
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					<td colspan="4">Artificial Intelligence &amp; Machine Learning </td>
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					<td>34.What is AI &amp; ML</td>
					<td> </td>
					<td><span><i></i> 00:06:00</span></td>
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					<td>35. Auto Rotate for Budgets &amp; Ads</td>
					<td> </td>
					<td><span><i></i> 00:03:00</span></td>
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					<td>36.Dynamic Search Ads</td>
					<td> </td>
					<td><span><i></i> 00:03:00</span></td>
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					<td>37.Smart Bidding Strategies</td>
					<td> </td>
					<td><span><i></i> 00:07:00</span></td>
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					<td>38.Lookalike Audiences</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
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					<td>39.Data Driven Attribution Models</td>
					<td> </td>
					<td><span><i></i> 00:03:00</span></td>
				</tr>
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					<td colspan="4">Dynamic Ad Customisers </td>
				</tr>
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					<td><i></i></td>
					<td>40.Introduction to Ad Customisers</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
				</tr>
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					<td>41. Advantages &amp; Example Uses</td>
					<td> </td>
					<td><span><i></i> 00:05:00</span></td>
				</tr>
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					<td><i></i></td>
					<td>42.Setting up the Business Data Feed</td>
					<td> </td>
					<td><span><i></i> 00:06:00</span></td>
				</tr>
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					<td><i></i></td>
					<td>43.Best Practice for Ads</td>
					<td> </td>
					<td><span><i></i> 00:03:00</span></td>
				</tr>
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					<td colspan="4">Google Analytics for Google Ads</td>
				</tr>
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					<td><i></i></td>
					<td>44. The Advantages of linking AdWords with GA</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
				</tr>
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					<td>45. Linking GA &amp; AdWords</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
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					<td>46. AdWords Reports in GA</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>47. GA Conversion Tracking &amp; Goal Setup</td>
					<td> </td>
					<td><span><i></i> 00:07:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>48. Remarketing Segments in GA</td>
					<td> </td>
					<td><span><i></i> 00:13:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>49. Attribution Models in Google Analytics</td>
					<td> </td>
					<td><span><i></i> 00:07:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Using Scripts</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>50. Introduction to AdWords Scripts</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>51. 404 Link Checker Script</td>
					<td> </td>
					<td><span><i></i> 00:07:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>52. Experiment Results Script</td>
					<td> </td>
					<td><span><i></i> 00:07:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>53. Google Ads Audit Script</td>
					<td> </td>
					<td><span><i></i> 00:06:00</span></td>
				</tr>
								<tr>
					<td colspan="4">AdWords Editor </td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>54. Introduction and advantages of AdWords Editor over the online interface</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>55. Example Uses for AdWords Editor</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>56.AdWords Editor - what you can't do</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Competitor Research Tools</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>57.Auction Insights displayed graphically</td>
					<td> </td>
					<td><span><i></i> 00:17:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>58.3rd Party Competitor Research Tools -SEMrush</td>
					<td> </td>
					<td><span><i></i> 00:16:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Landing Page Software</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>59.Why Use Landing Page Software</td>
					<td> </td>
					<td><span><i></i> 00:06:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>60.Unbounce Walk-through</td>
					<td> </td>
					<td><span><i></i> 00:08:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>61. Tracking integration for landing pages</td>
					<td> </td>
					<td><span><i></i> 00:09:00</span></td>
				</tr>
								<tr>
					<td colspan="4">New Features in 2018/19</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>62.Ad Variations</td>
					<td> </td>
					<td><span><i></i> 00:06:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>63.Search Responsive Ads</td>
					<td> </td>
					<td><span><i></i> 00:05:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>64. Life Events Audiences</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>65. Custom Intent Audiences</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
				</tr>
				</tbody></table>

The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients.
I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results.
What you'll learn
Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation
Access Google Ads tools for forecasting performance
Budget Optimisation techniques using regression formula
Advanced Concept Testing: moving beyond A/B ad testing to testing concepts
Improving Geotargeting for Local Businesses With A Double Campaign Structure
How To Setup, Run, Pivot & Interpret the Paid & Organic Report
Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report
Identify Opportunities Between Organic & Paid Listings
Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts
How to find the key pitfalls in any Google Ads account
How to Audit a new or existing Google Ads account and find issues to improve upon quickly
Utilise Dynamic Ad Customisers for more personalised ads
Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA
Understand attribution models and why the default last click is not always ideal
Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach
Develop a multi-funnel remarketing strategy for GDN and search campaign
Requirements
Able to set up your own Google Ads account
Be confident navigating Google Ads accounts
Basic exposure to excel filtering & pivot tables
Introduction			
	1. Introduction		00:02:00
Testing to Ad Concepts			
	2. Introduction to Ad Concepts		00:02:00
	3.Example Ad Concepts		00:04:00
	4. Label Setup		00:04:00
	5. Reporting on Ad Concepts		00:08:00
Google Ads Paid % Organic Interaction Report			
	6. Understanding the usefulness of this report		00:03:00
	7.Linking Google Ads with Search Console		00:04:00
	8.Excel Report Setup & Pivot		00:04:00
	9.Identifying Google Ads & SEO Search Term Opportunities		00:02:00
	10.CTR Interaction between SEO & SEM		00:06:00
Geolocal Campaigns - Double Campaign Structure			
	11.The theory behind the double campaign		00:04:00
	12.A practical example inside Google Ads		00:03:00
Google Ads Campaign - Experiments (Drafts & Experiments)			
	13.Introduction to Drafts & Experiments		00:05:00
	14.Example experiment Ideas for use		00:06:00
	15.Draft & Experiment Setup		00:10:00
	16.Report Analysis & explanation of symbols		00:05:00
Automate Budgeting for Multiple Ad Accounts			
	17. Introduction to the Google Spreedsheet template		00:02:00
	18. Data Inputs		00:04:00
	19. Reading the sheet output		00:06:00
AdWords Audit			
	20. Audit Overview		00:02:00
	21. Auditing the Account Structure		00:08:00
	22. Campaign Settings		00:04:00
	23. Auditing on the AdGroup Level		00:10:00
	24. Other Things to look for in an Audit		00:08:00
Remarketing Strategy & Implementation			
	25. Why Remarketing Works		00:03:00
	26.GDN Remarketing		00:06:00
	27.Remarketing Lists for Search Ads (RLSA) & IF Statements		00:04:00
	28. Customer Match (Email Retargeting)		00:01:00
	29. Dynamic Remarketing		00:04:00
	30. Lookalike Audiences		00:02:00
	31. GDN Banner Sizes & Other Things to Consider		00:03:00
	32. Audience List Sharing		00:14:00
	33. Remarketing with Events		00:06:00
Artificial Intelligence & Machine Learning			
	34.What is AI & ML		00:06:00
	35. Auto Rotate for Budgets & Ads		00:03:00
	36.Dynamic Search Ads		00:03:00
	37.Smart Bidding Strategies		00:07:00
	38.Lookalike Audiences		00:02:00
	39.Data Driven Attribution Models		00:03:00
Dynamic Ad Customisers			
	40.Introduction to Ad Customisers		00:04:00
	41. Advantages & Example Uses		00:05:00
	42.Setting up the Business Data Feed		00:06:00
	43.Best Practice for Ads		00:03:00
Google Analytics for Google Ads			
	44. The Advantages of linking AdWords with GA		00:04:00
	45. Linking GA & AdWords		00:02:00
	46. AdWords Reports in GA		00:01:00
	47. GA Conversion Tracking & Goal Setup		00:07:00
	48. Remarketing Segments in GA		00:13:00
	49. Attribution Models in Google Analytics		00:07:00
Using Scripts			
	50. Introduction to AdWords Scripts		00:04:00
	51. 404 Link Checker Script		00:07:00
	52. Experiment Results Script		00:07:00
	53. Google Ads Audit Script		00:06:00
AdWords Editor			
	54. Introduction and advantages of AdWords Editor over the online interface		00:04:00
	55. Example Uses for AdWords Editor		00:04:00
	56.AdWords Editor - what you can't do		00:02:00
Competitor Research Tools			
	57.Auction Insights displayed graphically		00:17:00
	58.3rd Party Competitor Research Tools -SEMrush		00:16:00
Landing Page Software			
	59.Why Use Landing Page Software		00:06:00
	60.Unbounce Walk-through		00:08:00
	61. Tracking integration for landing pages		00:09:00
New Features in 2018/19			
	62.Ad Variations		00:06:00
	63.Search Responsive Ads		00:05:00
	64. Life Events Audiences		00:04:00
	65. Custom Intent Audiences		00:04:00

iStudy UK

Advanced Google Ads / AdWords Training - Updated for 2019

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			<p>With over 10 years experience running Google Ads campaigns for my eCommerce clients, I bring you a wealth of knowledge in how to run campaigns that will give you an edge over your competition.  The course discusses the strategy behind building successful campaigns, as well has handholds you through the process of setting up and running eCommerce campaigns.</p>
<p>The course was recorded in mid-2018 and is recorded on the new version of the Google Ads interface, many other similar courses have not been updated and are now outdated.</p>
<p>I provide insights and Google Ads tools you can use for your eCommerce business.  This includes:</p>
<ul>
<li>Building a strategic campaign structure to make the most of the Google Ads console</li>
<li>Utilising Dynamic Search Campaigns to leverage long tail traffic and keep costs low</li>
<li>Setting up Search Campaigns to best target category traffic</li>
<li>Implementing dynamic ad customisers to create hyper-relevant ads for searchers</li>
<li>Structuring your Google Shopping Campaigns for easy optimisation towards maximum ROI.</li>
<li>Multi-tiered Retargeting strategies specifically tailored for eCommerce campaigns</li>
</ul>
<p>We also discuss setting up tracking for eCommerce campaigns and using the Google Analytics eCommerce and enhanced eCommerce report features.</p>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<h3><strong>What you'll learn</strong></h3>
<ul>
<li><span>Run Google Ads campaigns for eCommerce sites like a pro!</span></li>
</ul>
</div>
</div>
</div>
</div>
</div>
</div>
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<h3>Requirements</h3>
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<ul>
<li>Some familiarity with Google Ads is assumed</li>
</ul>
</div>
</div>
</div>
</div>
</div><table>				<tbody><tr>
					<td colspan="4">Ecommerce for AdWords Campaigns</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>1. Introduction</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>2. Ecommerce Campaign Structure</td>
					<td> </td>
					<td><span><i></i> 00:07:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>3. Dynamic Search Ads</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>4. Search Campaigns</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>5. Ad Customisers</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>6. Google Shopping Campaign Structure Setup</td>
					<td> </td>
					<td><span><i></i> 00:03:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>7. Multi-tiered Retargeting strategies tailored for eCommerce</td>
					<td> </td>
					<td><span><i></i> 00:07:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>8. 404 Error Checking Scrip</td>
					<td> </td>
					<td><span><i></i> 00:07:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Ecommerce &amp; Enhanced - Ecommerce tracking for Google Analytics </td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>9. Background to ecommerce tracking reports</td>
					<td> </td>
					<td><span><i></i> 00:03:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>10. Setup for ecommerce tracking</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>11. Ecommerce Reports Review in Google Analytics</td>
					<td> </td>
					<td><span><i></i> 00:07:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Product Feeds for AdWords</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>12. The Future of Google Shopping</td>
					<td> </td>
					<td><span><i></i> 00:03:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>13. Background to Product Feeds</td>
					<td> </td>
					<td><span><i></i> 00:08:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>14. Google Merchant Centre Walk-through</td>
					<td> </td>
					<td><span><i></i> 00:06:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>15. Feed Policy &amp; Troubleshooting Issues</td>
					<td> </td>
					<td><span><i></i> 00:03:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>16. Optimising Feed Quality</td>
					<td> </td>
					<td><span><i></i> 00:07:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>17. Advanced Merchant Centre Opportunities, Suggestions &amp; Price Benchmarks</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
				</tbody></table>

With over 10 years experience running Google Ads campaigns for my eCommerce clients, I bring you a wealth of knowledge in how to run campaigns that will give you an edge over your competition. The course discusses the strategy behind building successful campaigns, as well has handholds you through the process of setting up and running eCommerce campaigns.
The course was recorded in mid-2018 and is recorded on the new version of the Google Ads interface, many other similar courses have not been updated and are now outdated.
I provide insights and Google Ads tools you can use for your eCommerce business. This includes:
Building a strategic campaign structure to make the most of the Google Ads console
Utilising Dynamic Search Campaigns to leverage long tail traffic and keep costs low
Setting up Search Campaigns to best target category traffic
Implementing dynamic ad customisers to create hyper-relevant ads for searchers
Structuring your Google Shopping Campaigns for easy optimisation towards maximum ROI.
Multi-tiered Retargeting strategies specifically tailored for eCommerce campaigns
We also discuss setting up tracking for eCommerce campaigns and using the Google Analytics eCommerce and enhanced eCommerce report features.
What you'll learn
Run Google Ads campaigns for eCommerce sites like a pro!
Requirements
Some familiarity with Google Ads is assumed
Ecommerce for AdWords Campaigns			
	1. Introduction		00:01:00
	2. Ecommerce Campaign Structure		00:07:00
	3. Dynamic Search Ads		00:02:00
	4. Search Campaigns		00:02:00
	5. Ad Customisers		00:01:00
	6. Google Shopping Campaign Structure Setup		00:03:00
	7. Multi-tiered Retargeting strategies tailored for eCommerce		00:07:00
	8. 404 Error Checking Scrip		00:07:00
Ecommerce & Enhanced - Ecommerce tracking for Google Analytics			
	9. Background to ecommerce tracking reports		00:03:00
	10. Setup for ecommerce tracking		00:04:00
	11. Ecommerce Reports Review in Google Analytics		00:07:00
Product Feeds for AdWords			
	12. The Future of Google Shopping		00:03:00
	13. Background to Product Feeds		00:08:00
	14. Google Merchant Centre Walk-through		00:06:00
	15. Feed Policy & Troubleshooting Issues		00:03:00
	16. Optimising Feed Quality		00:07:00
	17. Advanced Merchant Centre Opportunities, Suggestions & Price Benchmarks		00:02:00

Educators providing Google Ads courses in Yate delivered Online