fettle.cc
London
The bike. What a thing. An escape. A ticket. A punishment. A thrill. Whatever
the question, riding is usually the answer. Freedom. Free travel. Fresh air.
Fast segments. We all have different reasons for getting in the saddle. But
we’re all united by the same feelings when we get off again; rejuvenated,
healthy, positive, proud. Sure, some complain of busy roads, shitty weather, a
sore bum, but we soon forget. The real pain in the arse is when you can’t ride.
You’re injured. Too busy. Too locked-down. Having a bike that doesn’t work? A
bike that doesn’t perform as it should? That’s a different type of frustration.
A hassle that usually gets worse before it gets better. That’s because getting
your bike back on the road is fraught with pitfalls the size of London potholes.
Poor availability Intimidating terminology. Confusing options Bill shock.
E-commerce is the biggest technical revolution since the wheel was invented. And
yet the bike service business is still stubbornly stuck in the dark ages. We’re
here to sort this out. And we’ve got the bit between our teeth. We’re going to
blend old school expertise with modern service expectations. Oily rags with
tech-led innovation. Bricks & mortar with push notifications. No one raves about
average. Which is why we’ve built a business our around you. To put the cyclist
first. To keep London’s riders, riding.
