earl of east
London
Earl of East is creative business founded by Niko Dafkos and Paul Firmin in
2014. What started out as a shared passion project, has grown organically from
side-hustle to a business with a team of 18 located in London. A love of
fragrance and a desire to build something of our own led us to develop our own
line of home fragrance products, which has since expanded from just three
candles to a line that encompasses, candles, incense, home mists and bath and
body products, all of which are produced by us in London. We now have over 230
stockists worldwide and in September 2019 we launched our debut book, "The
Scented Candle Workshop" with Kyle Books in the UK and USA.