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Imagine! Belfast Festival of Ideas & Politics

imagine! belfast festival of ideas & politics

Belfast

The 8th Imagine! Belfast Festival proved to be a successful offering involving 147 events and 359 speakers & performers during 21-27 March 2022. The eclectic week of talks, workshops, theatre, poetry, comedy, music, exhibitions, film and tours attracted an audience of 9,210 online and in-person attendees. Most of the events (82%) were free as the festival returned to live events after two years operating online. Although Covid continued to impact on our programme with 17 events cancelled due to illness, we were still able to roll out a huge range of events including headliners such as Michael Ignatieff, Tom Robinson, Helen Thompson, Michael Longley, Ece Temelkuran, Bill Neely and a host of exciting arts and cultural events – with many sold out or oversubscribed. We have conducted a comprehensive evaluation of the festival through an audience survey(3.5% sample). Our survey found that 95% of respondents felt the festival satisfied their expectations. It was particularly pleasing to find that 60% of audience members were attending a festival event for the first time and 37% of the sample had never been to a festival venue before, which suggests that we were able to reach new audiences and introduce them to new venues and partners. Other outcomes included: 12% of attendees came from outside Northern Ireland. Of these, 13% stated the festival was the main reason they were visiting Belfast. Audience spend: Our sample spent an average of £35 attending our events Number of festival partners: 52 Number of international participants: 40 with 27 events organised by participants from outside UK & Ireland Number of free events: 121 – 82% of total events Average ticket price: £7.8 Number of workshops: 14 Number of venues used: 35 Media coverage: Total number of items: 98. Reach: 4,022,796. AVE: £181,881. PR value: £545,644 Positive feedback was also elicited from survey respondents, detailed as follows: 95% of respondents felt the festival satisfied their expectations with only 1% reporting dissatisfaction (increased from 94% in 2021) 95.3% of people answered the question ‘after attending the festival, would you be more likely to attend other politics-related events’ (88% last year) 97.8 of respondents stated they were more likely to recommend the festival to family and friends after attending one of our events with 1.6% stating they felt the same When asked whether the festival promotes Belfast and Northern Ireland in a positive way, 98.4% said yes, with 1.6% responding as ‘don’t know’ People appeared to be reasonably well informed about the festival. 92% of the sample stated they were either well or somewhat informed about the festival prior to attending an event Respondents overwhelmingly found the subject matter of the event/performance as the main reason for attending the festival. However, familiarity with the speaker/performer was also cited as a factor. We also asked whether respondents considered themselves to be disadvantaged and found that 21% of the sample considered themselves to fall into this category which suggests were able to significantly engage with vulnerable and less well-off sections of the community. We invited the public to suggest and organise events in November 2021 and received a record 98 proposals, most of which we were able to support. This was a higher than expected level of public participation in the festival which resulted in more events than planned taking place in the 2022 programme. We also had a greater variety of events with more place-making events, exhibitions, music and discussions/workshop events compared to previous years.

En-light It Up!

en-light it up!

Communication and Marketing Agency in the Health and Pharmaceutical Business Freelance Account Director, Jan–May 2018 Marketing and communication strategy development for ADHD and Eradication programme for HCV. Spoken Brand Narratives, London, UK Communication and Marketing Agency in the Health and Pharmaceutical Business Freelance Account Director, May–Sep 2018 Marketing and communication strategy development for ovarian cancer, acute coronary syndrome, Dravet syndrome. Cherry Advertising, London, UK Communication and Marketing Agency in the Health and Pharmaceutical Business Freelance Account Director, Jan–April 2018 Marketing and communication strategy development for unresectable hepatocellular carcinoma and radioactive iodine -refractory differentiated thyroid cancer. Concentric Health Experience, London, UK Communication and Marketing Agency in the Health and Pharmaceutical Business Freelance Account Director, Oct–Nov 2017 Marketing and communication strategy development for the global launch of a new antibiotic against nosocomial pneumonia infections. McCann Health, London, UK Communication and Marketing Agency in the Health and Pharmaceutical Business Account Director, May– Sep 2017 Marketing and communication strategy development for breakthrough validated comprehensive genomic profiling of tumours; painkillers; COPD and asthma. Havas Lynx, London, UK Communication and Marketing Agency in the Health and Pharmaceutical Business Freelance Account Director, Mar–Oct 2016 Marketing and communication strategy development for EU lobby/PR project in immuno-oncology. Publicis LifeBrands Resolute, London, UK Communication and Marketing Agency in the Health and Pharmaceutical Business Freelance Sr Account Manager, Sep 2015 – Feb 2016 Marketing and communication strategy development for the first vaccine against dengue fever. TBWA\PW, London, UK Communication and Marketing Agency in the Health and Pharmaceutical Business Freelance Sr Account Manager, Jun – Sep 2015 Marketing and communication strategy development for oral care, life science diagnostics. Sudler & Hennessey, London, UK Communication and Marketing Agency in the Health and Pharmaceutical Business Freelance Account Manager, Jun 2014 – May 2015 Marketing and communication strategy development for cardiology, primary and secondary care. Peaxi Communications, Milano, Italy Healthcare Marketing and communications consultant, founder & director Apr 2013 – May 2014 Healthcare advertising and medical communication advisor and consultancy. QBGROUP, Padova, Italy Communication and Marketing Agency in the Health and Pharmaceutical Business Key Account Manager, Feb–Mar 2013 Medical education/event-communications agency with advanced ICT assets, including augmented reality, 3D graphic design and holographic production. Sudler & Hennessey, Milano, Italy Communication and Marketing Agency in the Health and Pharmaceutical Business Account Manager, May 2011 – Jan 2013 Medical education (events and web-based programmes), promotion and advertising for diabetes, oncology, COPD, angioedema, rheumatoid arthritis. GDS Brand Consultancy, Milano, Italy Consulting agency offering brand strategy implementation services Freelance Consultant, Feb–May 2011 Events organisation and promotion support. Wyeth Consumer Healthcare (later Pfizer), Milano, Italy Pharmaceutical company Junior Product Manager, Mar–Sep 2010 Marketing and branding activities for OTC and vitamin supplements. Value Relations International, Milano, Italy Communication and Media Relations Agency in the Health and Pharmaceutical Business Account for media relations, Nov 2009 – Jan 2010 Media-relations activities for multiple clients. MolMed, Milano, Italy Biotech company Business Development & Communication Associate, Apr 2007 – May 2009 Business development for research, development and clinical validation of innovative therapies to treat cancer and gene therapies. EDUCATION AND TRAINING CTI Co-Active Life Coach – International Certification (validated by ICF), London, UK Co-Active curriculum and International Certification completed in May 2019 Theta Healing Institute of Knowledge, founded by Vianna Stibal Advanced Theta Healing Practitioner and Certified ThetaHealing Instructor Jun 2018 – present Courses and certifications received with abilitation to teach: Basic DNA, Advanced DNA, Dig Deeper, SoulMates, Growing Your Relationships series (You and your Significant Other, You and the Creator, You and the Earth, You and your Inner Circle), World Relations, Manifesting and Abundance. Courses and certifications received as advanced practitioner: Basic DNA, Advanced DNA, Dig Deeper, SoulMates, Growing Your Relationships series (You and your Significant Other, You and the Creator, You and the Earth, You and your Inner Circle), World Relations, Manifesting and Abundance, Intuitive Anatomy, Disease and Disorders, Planes of Existence, DNA 3. City, University of London, London, UK Short course: Business and Management – Coaching for Business, Jan-Mar 2018 Business School “Il Sole 24ORE”, Milano, Italy Full time Marketing & Communication Master, May-Nov 2009 University “Vita-Salute San Raffaele”, Milano, Italy Specialty degree in Medical, Cellular and Molecular Biotechnology (drug development processes in bio-pharma companies), Oct 2004 – Mar 2007 Score: 108/110 MolMed, Milano, Italy AIDS Gene Therapy Laboratory, Sep 2005 – Mar 2007 Experimental laboratory project for graduation. Final thesis on the following research project: “Analysis of the possible interference of lentiviral vectors on HIV-1 integration”. University “Vita-Salute San Raffaele”, Milano, Italy Bachelor’s degree in Medical and Pharmaceutical Biotechnology (human health), Oct 2001 – Oct 2004 Score: 110/110 DIBIT, San Raffaele Scientific Institute, Milano, Italy Oncology Molecular Genetics Laboratory, Nov 2002 – Oct 2004 Internship in an academic research laboratory; learning of basic experimental techniques.