• Professional Development
  • Medicine & Nursing
  • Arts & Crafts
  • Health & Wellbeing
  • Personal Development

1095 Courses delivered Online

Email Marketing Manager - QLS Endorsed Bundle

By Imperial Academy

10 QLS Endorsed Courses for Email Marketer | 10 Endorsed Certificates Included | Life Time Access

Email Marketing Manager - QLS Endorsed Bundle
Delivered Online On Demand
£599

Fitness Management Online Diploma

5.0(10)

By Apex Learning

Embark on a transformative journey to becoming a fitness management expert with our Fitness Management Online Diploma bundle. This bundle offers a comprehensive range of courses designed to equip learners with the knowledge and skills to thrive in the fitness industry. From personal fitness training and science-based workouts to digital marketing and supplement masterclasses, this bundle provides learners with the skills to succeed in this dynamic field. What sets our Fitness Management Online Diploma bundle apart is its focus on science-based workouts and digital marketing. You'll learn how to design workouts that are not only effective but also safe for your clients. You'll also gain insights into digital marketing strategies that will help you grow your fitness business and reach more clients. With our skillfully crafted courses, you'll gain the knowledge and skills needed to become a successful fitness professional in today's competitive industry. Take your first step towards becoming a fitness management expert with our Fitness Management Online Diploma bundle. Enrol today and start your journey towards a fulfilling and exciting career in the fitness industry. This Fitness Management Online Diploma Bundle Consists of the following Premium courses: Course 01: Personal Fitness Trainer - Diploma Course 02: Core Stability Course 03: Science-Based Workout: Build Muscle, Lose Fat & Get Fit Course 04: TRX Bodyweight Workout - Fat Loss & Muscle Building Training Course 05: HIIT: High Intensity Interval Training Course 06: Fitness Business - Sell Products, Training & Coaching Online Course 07: Hormone Health & Testosterone Certification (CPD Accredited) Course 08: Digital Marketing For Coaches & Trainers: Full Certification Course 09: Supplement Masterclass: Fitness, Health & Focus Course 10: Weight Loss - Intermittent Fasting Course 11: Understanding Nutrition and Health Level 4 Learning Outcomes of Fitness Management: Gain an in-depth understanding of the science behind workouts and how to design effective fitness programs Learn about the principles and practices of personal fitness training Understand the fundamentals of building a successful fitness business, including marketing, sales, and product development Gain knowledge of the latest trends in weight loss, including intermittent fasting Learn about the fundamentals of TRX bodyweight workouts and how to create cardio-boosting exercises Gain knowledge of digital marketing strategies for fitness coaches and trainers Develop an understanding of supplement use for fitness, health, and focus Learn how to create a successful online coaching and training business Understand the principles and practices of high-intensity interval training (HIIT) Develop effective strategies for driving traffic to your fitness website and generating leads Personal Fitness Trainer - Diploma The Personal Fitness Trainer - Diploma bundle is an extensive collection of courses designed to equip learners with the skills and knowledge needed to excel in their role as Personal Fitness Trainers. This Personal Fitness Trainer bundle covers essential topics, Course Curriculum: Personal Fitness Trainer - Diploma Introduction Anatomy Client Assessment Resistance Training Exercise Instruction Videos Cardio & Endurance Training Flexibility CPD 110 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring fitness professionals looking to gain knowledge and skills to start their career Current fitness professionals looking to expand their knowledge and skills Anyone interested in learning about the science behind workouts and fitness training Individuals interested in starting their own fitness business Anyone interested in learning about digital marketing strategies for fitness coaches and trainers Requirements This Fitness Management Online Diploma course has been designed to be fully compatible with tablets and smartphones. Career path Personal Fitness Trainer - £18,000 to £30,000 per annum Fitness Coach - £18,000 to £30,000 per annum Fitness Studio Manager - £25,000 to £40,000 per annum Fitness Marketing Manager - £30,000 to £50,000 per annum Health and Wellness Coach - £20,000 to £40,000 per annum Corporate Fitness Trainer - £25,000 to £45,000 per annum Online Fitness Coach - £20,000 to £40,000 per annum Certificates Certificate of completion Digital certificate - Included Certificate of completion Hard copy certificate - £10 You will get the Hard Copy certificate for the Personal Fitness Trainer - Diploma course absolutely Free! Other Hard Copy certificates are available for £10 each. Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost.

Fitness Management Online Diploma
Delivered Online On Demand
£39

ChatGPT Masterclass: Beginner to Advanced

4.7(26)

By Academy for Health and Fitness

Leap into the future of content creation with the "ChatGPT Masterclass: Beginner to Advanced" bundle. Explore the theoretical marvels of AI with six in-depth courses designed to make you a ChatGPT champion. Uncover the secrets of content creation, content marketing, creative writing, SEO and sales copywriting, proofreading & copyediting, and digital marketing. Discover how ChatGPT can transform your writing skills and how it complements traditional content management strategies. Delve deep into the world of content creation, all through the lens of AI. No need for "industry experts" or "hands-on experience"; everything you need to know is within these comprehensive courses. Understand how to utilise ChatGPT for SEO and sales, how it fits within a broader digital marketing strategy, and how you can effectively use it for your social media marketing campaigns. Navigate the complex landscape of Google Ads, Keyword Research, and Google Ranking with the help of ChatGPT. Unlock your potential in the ever-evolving digital marketing industry with our innovative approach to learning. The "ChatGPT Masterclass: Beginner to Advanced" bundle is the ultimate theoretical guide to mastering ChatGPT and harnessing its powers for content creation and digital marketing. This ChatGPT Masterclass: Beginner to Advanced Bundle Contains 11 of Our Premium Courses for One Discounted Price: Course 01: ChatGPT Masterclass: A Complete ChatGPT Zero to Hero! Course 02: Content Management Strategy Course 03: Content Creation and Content Marketing Certificate Course 04: Content Marketing Course 05: Creative Writing Complete Course Course 06: Content Writing & Copy Writing For SEO and Sales Course 07: Proofreading & Copyediting Course 08: SEO and Digital Marketing Diploma Course 09: Social Media Marketing Strategy Course 10: How To Do Keyword Research For SEO & Ranking On Google Course 11: Google Ads Training Learning Outcomes: Understanding the fundamentals and advanced concepts of ChatGPT. Mastering the theoretical aspects of content creation and marketing. Developing a comprehensive content management strategy. Gaining theoretical knowledge in creative writing, content writing, and copywriting. Learning the intricacies of proofreading and copyediting. Gaining in-depth knowledge of SEO, digital marketing, social media marketing strategies, Google Ads and Keyword Research. Developing a holistic understanding of how ChatGPT fits into these areas. Dive into the world of ChatGPT with our "ChatGPT Masterclass: Beginner to Advanced" bundle. This course is a complete theoretical guide that covers all the intricacies of ChatGPT. It's a comprehensive package that will help you explore how ChatGPT can revolutionise your content management strategy, content creation, marketing, and much more. The course provides an extensive examination of content creation and marketing strategies. Learn the theoretical aspects of creative writing, copywriting, proofreading, and copyediting. The bundle is uniquely positioned to provide insights into how ChatGPT can be integrated into SEO strategies, digital marketing, and social media marketing campaigns. The benefits of this comprehensive theoretical exploration are invaluable for anyone interested in staying ahead in the rapidly evolving world of digital marketing and AI-driven content creation. CPD 220 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Individuals seeking to understand the theoretical aspects of AI tools like ChatGPT. Professionals looking to enhance their theoretical knowledge of content creation, digital marketing, and SEO. Writers are interested in learning about AI's impact on creative writing and content creation. Marketing strategists looking to understand how AI, specifically ChatGPT, fits into modern marketing tactics. Career path ChatGPT Content Strategist - £40,000 - £60,000 p.a. SEO Specialist leveraging ChatGPT - £30,000 - £50,000 p.a. Digital Marketing Manager with ChatGPT knowledge - £45,000 - £65,000 p.a. Social Media Marketer utilizing ChatGPT - £35,000 - £55,000 p.a. Copywriter with proficiency in ChatGPT - £30,000 - £50,000 p.a. Content Creator using ChatGPT - £30,000 - £50,000 p.a.

ChatGPT Masterclass: Beginner to Advanced
Delivered Online On Demand3 days
£119

QLS Endorsed Digital Marketing and Social Media Marketing

By Imperial Academy

Level 3 & 7 Endorsed Diploma | QLS Hard Copy Certificate Included | Plus 5 CPD Courses | Lifetime Access

QLS Endorsed Digital Marketing and Social Media Marketing
Delivered Online On Demand
£300

Business Management, Business Analysis with Investment Training - QLS Endorsed

4.7(26)

By Academy for Health and Fitness

QLS Endorsed Diploma! Free 3 QLS Certificate + Free 5 CPD Course & Assessments> 550 CPD Points > Lifetime Access

Business Management, Business Analysis with Investment Training - QLS Endorsed
Delivered Online On Demand3 days
£209

Professional Certificate Course in Strategic Approaches to Marketing in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

Participants will begin by understanding the fundamentals of strategic management in hospitality and tourism, exploring the strategic management process and its relevance to industry dynamics. The course then delves into the characteristics and types of hospitality and tourism management, examining key factors that influence strategic decision-making. After the successful completion of the course, you will be able to learn about the following: Strategic Marketing Fundamentals: Grasp the core concepts and principles of strategic marketing in the tourism and hospitality sector. Evolution of Marketing Strategies: Understand the historical development and evolution of strategic marketing approaches within the context of tourism and hospitality. Tourism-Specific Marketing Insights: Explore specialized marketing strategies tailored to the unique characteristics and demands of the tourism industry. Effective Marketing Management: Develop skills in managing strategic marketing initiatives to meet the dynamic needs of tourism and hospitality organizations. Strategic Marketing Process Mastery: Master the strategic marketing process, from planning to implementation, in the tourism and hospitality context. Industry-Specific Marketing Approaches: Learn specialized marketing approaches relevant to tourism and hospitality, considering industry trends and consumer behavior. Significance of Strategic Marketing: Recognize the vital role of strategic marketing in enhancing the competitiveness and sustainability of tourism and hospitality businesses. Distinctive Features of Tourism Marketing: Identify the unique features and challenges of tourism marketing, including destination branding and stakeholder engagement. Optimizing the Marketing Mix: Utilize the marketing mix components effectively-product, price, place, and promotion-to achieve organizational goals in tourism and hospitality. This Professional Certificate Course in Strategic Approaches to Marketing offers a comprehensive understanding of strategic marketing, covering topics such as the evolution of strategic marketing approaches, tourism marketing, and the strategic marketing process. Participants will gain insights into the importance of strategic marketing for tourism and hospitality organizations, with a focus on the marketing mix and strategic management in the industry. trategic Approaches to Marketing empowers you to become a visionary marketing leader in the tourism and hospitality industry. Through real-world case studies, industry expert insights, and practical tools, you'll gain the expertise to create and implement winning marketing strategies that attract the right customers, drive bookings, and propel your organization to new levels of success. This course is your key to navigating the ever-evolving tourism landscape and achieving sustainable growth in a competitive market. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Strategic Approaches to Marketing in Tourism & Hospitality Organisations Self-paced pre-recorded learning content on this topic. Strategic Approaches to Marketing Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Marketing Professionals Tourism and Hospitality Managers Business Development Executives Strategic Planners Entrepreneurs in Tourism Industry Marketing Students Professionals Seeking Marketing Expertise in Tourism Those Interested in Strategic Marketing Approaches Managers in Tourism and Hospitality Organizations Professionals in Service Industry Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Strategic Approaches to Marketing in London 2024
Delivered Online On Demand14 days
£33

Digital Marketing for Beginners to Advanced

4.8(9)

By Skill Up

Master Digital Marketing from scratch! This online digital marketing course covers E-commerce, affiliate strategies, sales tips, and more.

Digital Marketing for Beginners to Advanced
Delivered Online On Demand2 hours 32 minutes
£25

How to Build a Successful E-Commerce Business on a Shoestring Budget

By Online Training Academy

Take on the journey of building a successful e-commerce business on a shoestring budget is not only possible but also essential in today's digital world. This course is designed to equip you with the vital skills needed to thrive in the competitive e-commerce landscape without breaking the bank. Learning how to conduct market research on a budget, source and manage products effectively, and employ budget-friendly digital marketing strategies are key components that will transform your business approach. In the modern world, where e-commerce is booming with an annual growth rate of 23%, understanding these aspects can significantly enhance your professional career. By mastering e-commerce business fundamentals, you can open up a plethora of job opportunitiesin the UK, where e-commerce managers earn an average salary of £35,000 to £50,000 per year. Moreover, the ability to scale an e-commerce business with limited resources is a highly sought-after skill that can set you apart in the job market. This course not only helps in professional growth but also in daily life by fostering a mindset of resourcefulness and strategic planning. The e-commerce sector is rapidly increasing, making now the perfect time to dive in and reap the benefits of a booming industry. Key Features: CPD Certified How to Build a E-Commerce Business Course Free Certificate from Reed CIQ Approved How to Build a E-Commerce Business Course Developed by Specialist Lifetime Access Course Curriculum: Module 01: Introduction to E-Commerce and Budget Constraints Module 02: Market Research on a Budget Module 03: Effective Product Sourcing and Management Module 04: Budget-Friendly Digital Marketing Strategies Module 05: Financial Management for Small E-Commerce Businesses Module 06: Scaling Your E-Commerce Business with Limited Resources Learning Outcomes: Analyze e-commerce landscapes, mitigating challenges with budget constraints effectively. Execute market research on a budget, identifying profitable niches and trends. Source and manage products strategically, ensuring cost-effectiveness and customer satisfaction. Implement budget-friendly digital marketing strategies, optimizing online visibility and conversion. Navigate financial management for small e-commerce businesses, maintaining profitability. Master the art of scaling an e-commerce business with limited resources. CPD 10 CPD hours / points Accredited by CPD Quality Standards How to Build a Successful E-Commerce Business on a Shoestring Budget 2:10:39 1: Module 01: Introduction to E-Commerce and Budget Constraints Preview 25:40 2: Module 02: Market Research on a Budget 22:43 3: Module 03: Effective Product Sourcing and Management 18:55 4: Module 04: Budget-Friendly Digital Marketing Strategies 19:29 5: Module 05: Financial Management for Small E-Commerce Businesses 21:31 6: Module 06: Scaling Your E-Commerce Business with Limited Resources 21:21 7: CPD Certificate - Free 01:00 Who is this course for? This How to Build a Successful E-Commerce Business on a Shoestring Budget course is accessible to anyone eager to learn more about this topic. Through this course, you'll gain a solid understanding of How to Build a Successful E-Commerce Business on a Shoestring Budget. Moreover, this course is ideal for: Entrepreneurs aiming to establish a cost-effective online business venture. Small business owners seeking to enhance e-commerce operations on a budget. Start-up enthusiasts desiring to navigate the complexities of budget constraints. Marketing professionals interested in budget-efficient digital strategies for e-commerce. Individuals aspiring to scale their e-commerce ventures with limited resources. Requirements There are no requirements needed to enrol into this How to Build a Successful E-Commerce Business on a Shoestring Budget course. We welcome individuals from all backgrounds and levels of experience to enrol into this How to Build a Successful E-Commerce Business on a Shoestring Budget course. Career path After finishing this How to Build a Successful E-Commerce Business course you will have multiple job opportunities waiting for you. Some of the following Job sectors of Build a E-Commerce Business Budget are: Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

How to Build a Successful E-Commerce Business on a Shoestring Budget
Delivered Online On Demand2 hours 12 minutes
£12

Mastering B2B Sales & Marketing

By Online Training Academy

Mastering B2B Sales and Marketing is essential in today's competitive business landscape. This course offers comprehensive insights into sales and marketing strategies tailored for the B2B sector. Understanding the B2B buyer, creating effective marketing strategies, and aligning sales and marketing efforts are critical skills that can elevate your professional career. In the UK, proficiency in B2B sales and marketing can open doors to numerous job opportunities, with salaries ranging from £30,000 to £70,000 annually depending on experience and expertise. Learning these skills not only enhances your ability to generate leads and manage sales teams but also positions you for success in an industry that is expanding steadily. The B2B sales and marketing sector has seen a growth of approximately 4.6% annually, reflecting its increasing importance. This Mastering B2B Sales and Marketing course equips you with the necessary tools to excel, whether you aim to improve your company's sales performance or seek to advance your career. Enrolling in this program means you will be well-prepared to tackle the challenges of modern B2B sales and marketing, ensuring you stay ahead in a rapidly evolving field. Key Features This Mastering B2B Sales and Marketing Course Includes: This B2B Sales and Marketing Course is CPD Certified Free Certificate from Reed CIQ Approved B2B Sales and Marketing Course Developed by Specialist Lifetime Access Course Curriculum Mastering B2B Sales and Marketing Course: Module 01: Introduction to B2B Sales and Marketing Module 02: Understanding the B2B Buyer Module 03: Creating a B2B Marketing Strategy Module 04: Sales and Marketing Alignment Module 05: Building a B2B Sales Team Module 06: B2B Lead Generation Module 07: B2B Sales Techniques Module 08: B2B Sales Management Module 09: Customer Relationship Management Module 10: Global B2B Sales and Marketing Learning Outcomes Mastering B2B Sales and Marketing Course: Craft compelling B2B marketing strategies for enhanced business growth. Establish seamless alignment between sales and marketing functions. Develop and lead a high-performing B2B sales team effectively. Implement advanced B2B lead generation techniques for strategic outreach. Master persuasive B2B sales techniques to secure impactful deals. Navigate global B2B sales landscapes, expanding market reach strategically. CPD 10 CPD hours / points Accredited by CPD Quality Standards B2B Sales and Marketing 2:12:00 1: Module 1: Introduction to B2B Sales and Marketing Preview 13:38 2: Module 2: Understanding the B2B Buyer 12:18 3: Module 3: Creating a B2B Marketing Strategy 12:50 4: Module 4: Sales and Marketing Alignment 13:31 5: Module 5: Building a B2B Sales Team 14:06 6: Module 6: B2B Lead Generation 14:25 7: Module 7: B2B Sales Techniques 14:39 8: Module 8: B2B Sales Management 13:25 9: Module 9: Customer Relationship Management 11:00 10: Module 10: Global B2B Sales and Marketing 11:08 11: Leave A Review 01:00 Who is this course for? This Mastering B2B Sales and Marketing course is accessible to anyone eager to learn more about this topic. Through this course, you'll gain a solid understanding of Mastering B2B Sales and Marketing. Moreover, this course is ideal for: Marketing professionals seeking B2B expertise. Sales professionals aiming to excel in B2B environments. Business owners looking to refine B2B marketing strategies. Aspiring B2B sales leaders keen on team development. Individuals aiming to enhance global B2B sales knowledge. Requirements There are no requirements needed to enrol into this Mastering B2B Sales and Marketing course. We welcome individuals from all backgrounds and levels of experience to enrol into this Mastering B2B Sales and Marketing course. Career path After finishing this Mastering B2B Sales and Marketing course you will have multiple job opportunities waiting for you. Some of the following Job sectors of Mastering B2B Sales and Marketing are: B2B Sales Manager - £40K to 70K/year. Marketing Strategist - £35K to 60K/year. Sales Team Leader - £30K to 50K/year. CRM Specialist - £35K to 55K/year. Global Sales Coordinator - £40K to 65K/year. Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Mastering B2B Sales & Marketing
Delivered Online On Demand2 hours 12 minutes
£12

Mastering B2B Sales & Marketing

By Online Training Academy

Mastering B2B Sales and Marketing is essential in today's competitive business landscape. This course offers comprehensive insights into sales and marketing strategies tailored for the B2B sector. Understanding the B2B buyer, creating effective marketing strategies, and aligning sales and marketing efforts are critical skills that can elevate your professional career. In the UK, proficiency in B2B sales and marketing can open doors to numerous job opportunities, with salaries ranging from £30,000 to £70,000 annually depending on experience and expertise. Learning these skills not only enhances your ability to generate leads and manage sales teams but also positions you for success in an industry that is expanding steadily. The B2B sales and marketing sector has seen a growth of approximately 4.6% annually, reflecting its increasing importance. This Mastering B2B Sales and Marketing course equips you with the necessary tools to excel, whether you aim to improve your company's sales performance or seek to advance your career. Enrolling in this program means you will be well-prepared to tackle the challenges of modern B2B sales and marketing, ensuring you stay ahead in a rapidly evolving field. Key Features This Mastering B2B Sales and Marketing Course Includes: This B2B Sales and Marketing Course is CPD Certified Free Certificate from Reed CIQ Approved B2B Sales and Marketing Course Developed by Specialist Lifetime Access Course Curriculum Mastering B2B Sales and Marketing Course: Module 01: Introduction to B2B Sales and Marketing Module 02: Understanding the B2B Buyer Module 03: Creating a B2B Marketing Strategy Module 04: Sales and Marketing Alignment Module 05: Building a B2B Sales Team Module 06: B2B Lead Generation Module 07: B2B Sales Techniques Module 08: B2B Sales Management Module 09: Customer Relationship Management Module 10: Global B2B Sales and Marketing Learning Outcomes Mastering B2B Sales and Marketing Course: Craft compelling B2B marketing strategies for enhanced business growth. Establish seamless alignment between sales and marketing functions. Develop and lead a high-performing B2B sales team effectively. Implement advanced B2B lead generation techniques for strategic outreach. Master persuasive B2B sales techniques to secure impactful deals. Navigate global B2B sales landscapes, expanding market reach strategically. CPD 10 CPD hours / points Accredited by CPD Quality Standards B2B Sales and Marketing 2:12:00 1: Module 1: Introduction to B2B Sales and Marketing Preview 13:38 2: Module 2: Understanding the B2B Buyer 12:18 3: Module 3: Creating a B2B Marketing Strategy 12:50 4: Module 4: Sales and Marketing Alignment 13:31 5: Module 5: Building a B2B Sales Team 14:06 6: Module 6: B2B Lead Generation 14:25 7: Module 7: B2B Sales Techniques 14:39 8: Module 8: B2B Sales Management 13:25 9: Module 9: Customer Relationship Management 11:00 10: Module 10: Global B2B Sales and Marketing 11:08 11: Leave A Review 01:00 Who is this course for? This Mastering B2B Sales and Marketing course is accessible to anyone eager to learn more about this topic. Through this course, you'll gain a solid understanding of Mastering B2B Sales and Marketing. Moreover, this course is ideal for: Marketing professionals seeking B2B expertise. Sales professionals aiming to excel in B2B environments. Business owners looking to refine B2B marketing strategies. Aspiring B2B sales leaders keen on team development. Individuals aiming to enhance global B2B sales knowledge. Requirements There are no requirements needed to enrol into this Mastering B2B Sales and Marketing course. We welcome individuals from all backgrounds and levels of experience to enrol into this Mastering B2B Sales and Marketing course. Career path After finishing this Mastering B2B Sales and Marketing course you will have multiple job opportunities waiting for you. Some of the following Job sectors of Mastering B2B Sales and Marketing are: B2B Sales Manager - £40K to 70K/year. Marketing Strategist - £35K to 60K/year. Sales Team Leader - £30K to 50K/year. CRM Specialist - £35K to 55K/year. Global Sales Coordinator - £40K to 65K/year. Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Mastering B2B Sales & Marketing
Delivered Online On Demand2 hours 12 minutes
£12