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🛍️ Store Assistant Training Course Overview: Excelling in Retail Excellence Ready to embark on a rewarding journey in the retail industry? Our comprehensive 'Store Assistant Training Course' is crafted to equip you with the skills and knowledge essential for success in the dynamic world of retail. From store operations to customer service, this course covers it all to transform you into a proficient and customer-focused store assistant. 🎓 Module 1: Introduction to Retail Industry Begin your retail adventure with a deep dive into the vibrant and ever-evolving retail landscape. Understand the key players, market trends, and the fundamental principles that shape the industry. Get ready to navigate the exciting challenges of retail with confidence. 🏢 Module 2: Store Operations Uncover the inner workings of a retail store, from inventory management to merchandising and beyond. Learn the art of effective organization and optimization of store spaces to create a seamless and customer-friendly shopping environment. 🛒 Module 3: Product Knowledge Become a product expert! This module focuses on enhancing your knowledge about the products you sell. From features and benefits to understanding customer needs, gain the expertise to assist customers in making informed purchasing decisions. 💰 Module 4: Sales Techniques Refine your sales skills and discover the art of persuasion. Explore effective sales techniques, including upselling and cross-selling strategies, to maximize revenue and provide customers with a personalized shopping experience that keeps them coming back. 🤝 Module 5: Customer Service Elevate your customer service game to new heights. Understand the importance of building strong customer relationships, handling inquiries, and resolving issues with a smile. Learn to exceed customer expectations and create a positive and lasting impression. 🌟 Why Choose Our Store Assistant Training Course? Practical Learning: Hands-on exercises and real-world scenarios for practical skill development. Industry-Relevant Content: Stay updated on the latest trends and customer expectations in the retail sector. Experienced Instructors: Learn from seasoned retail professionals with a wealth of industry knowledge. Career Advancement: Open doors to diverse opportunities within the retail industry. 🛒 Enroll Now and Transform Your Retail Career! Don't miss the chance to embark on a fulfilling career as a skilled store assistant. Our Store Assistant Training Course is designed to equip you with the expertise needed to excel in the competitive retail landscape. Enroll now and unlock the keys to success in this dynamic and customer-centric industry! Course Curriculum Module 1_ Introduction to Retail Industry. Introduction to Retail Industry. 00:00 Module 2_ Store Operations. Store Operations. 00:00 Module 3_ Product Knowledge. Product Knowledge. 00:00 Module 4_ Sales Techniques. Sales Techniques. 00:00 Module 5_ Customer Service. Customer Service. 00:00

Introducing the Personal Trainer Online Course: Your Path to Professional Fitness Excellence Are you passionate about fitness and helping others achieve their health goals? Look no further than our comprehensive Personal Trainer Online Course. Designed by industry experts and fitness professionals, this course equips you with the knowledge, skills, and confidence to excel in the dynamic world of personal training.   Module 1: Introduction to Personal Training and Fitness Assessment Embark on your journey with a solid foundation in personal training principles. Learn the fundamentals of anatomy, physiology, and exercise science, setting the stage for your success as a personal trainer. Discover the art of conducting thorough fitness assessments and setting realistic goals tailored to individual needs. Module 2: Exercise Programming and Prescription Dive deep into the intricacies of exercise programming and prescription. Explore the principles of resistance training, cardiovascular conditioning, and flexibility exercises. Master the art of designing customized workout plans that optimize results while ensuring safety and effectiveness. Module 3: Proper Form and Technique in Exercises Form is everything! Gain insights into proper exercise form and technique to prevent injuries and maximize results. From squats to deadlifts, learn the nuances of each movement and how to coach clients to perform exercises with precision and control. Module 4: Nutrition for Fitness and Motivation for Fitness Nutrition is the cornerstone of fitness success. Explore the role of nutrition in achieving fitness goals and maintaining overall health. From macronutrients to meal planning, unlock the secrets to fueling your body for peak performance. Plus, discover strategies to keep yourself and your clients motivated throughout their fitness journey.   Why Choose Our Personal Trainer Online Course? Flexible Learning: Study at your own pace, anytime, anywhere, with 24/7 access to course materials. Expert Instruction: Learn from industry-leading fitness professionals with years of practical experience and expertise. Interactive Modules: Engage in interactive modules, quizzes, and practical assignments that reinforce learning and skill development. Comprehensive Curriculum: Gain a holistic understanding of personal training principles, from theory to practical application. Career Advancement: Whether you're starting a new career or enhancing your existing skills, our course sets you on the path to success in the rapidly growing fitness industry.   Take the first step towards a rewarding career as a certified personal trainer. Enroll in our Personal Trainer Online Course today and unlock your potential to inspire, motivate, and transform lives through fitness! Course Curriculum Module 1: Introduction to Personal Training and Fitness Assessment Introduction to Personal Training and Fitness Assessment 00:00 Module 2: Exercise Programming and Prescription Exercise Programming and Prescription 00:00 Module 3: Proper Form and Technique in Exercises Proper Form and Technique in Exercises 00:00 Module 4: Nutrition for Fitness and Motivation for Fitness Nutrition for Fitness and Motivation for Fitness 00:00

🚀 Elevate Your Influence: Master Strategic Customer Engagement! 🚀   🌟 Welcome to 'Innovative Influence: Strategic Approaches to Customer Engagement' 🌟   Are you ready to transform your approach to customer engagement and become a true industry leader? Say goodbye to outdated methods and embrace cutting-edge strategies that will set you apart in the digital age. Introducing our comprehensive online course:   🚀 Module 1: Introduction - Lay the Foundation for Success 🚀 In this foundational module, we'll set the stage for your journey towards becoming a master influencer. Understand the psychology of customer engagement, discover the latest trends, and learn how to adapt your approach to stay ahead in a rapidly changing market. Gain insights into the power of innovation and set the tone for the rest of the course. 🔥 Key Takeaways: Uncover the fundamentals of strategic customer engagement. Identify the latest industry trends and how to leverage them. Develop a mindset geared towards continuous innovation.   🚀 Module 2: Be a Thought Leader - Stand Out in Your Niche 🚀 Become the go-to authority in your field with Module 2, where we delve into the art of thought leadership. Learn how to position yourself as an expert, build credibility, and create content that resonates with your audience. Discover the secrets to crafting a compelling personal brand that captivates and influences. 🔥 Key Takeaways: Establish yourself as a thought leader in your industry. Develop a powerful personal brand that speaks to your audience. Create content that builds credibility and fosters trust.   🚀 Module 3: Workshop - Put Your Knowledge into Action 🚀 It's time to roll up your sleeves and implement what you've learned. In this hands-on workshop module, you'll apply strategic customer engagement techniques to real-world scenarios. Get personalized feedback, refine your approach, and leave with a concrete action plan to drive immediate results in your business. 🔥 Key Takeaways: Apply strategic customer engagement techniques in practical situations. Receive personalized feedback and guidance. Develop a customized action plan for immediate implementation.   🎓 Bonus: Exclusive Community Access Join a community of like-minded professionals on the same journey as you. Exchange ideas, seek advice, and celebrate successes together. This exclusive community is your support system as you apply your newfound knowledge in the real world.   💡 Don't miss this opportunity to revolutionize your approach to customer engagement! Enroll now and become a master of Innovative Influence! 💡 Course Curriculum Module 1- Introdution Thought Leadership Explained 00:00 Module 2- Be a Thought Leader Stand Out with Thought Leadership 00:00 Why Thought Leadership Matters 00:00 Thought Leadership Programs 00:00 Module 3- Workshop Workshop Create Your Thought Leadership Strategy 00:00

Product Overview: Email Writing Essentials   In today's fast-paced digital world, effective email communication is a vital skill that can make or break professional relationships and opportunities. Whether you're writing emails for business, academia, or personal correspondence, mastering the art of email writing is essential for success. Introducing 'Email Writing Essentials,' a comprehensive course designed to enhance your email writing skills and streamline your communication processes.   Module 1: Understanding the Purpose of Email In Module 1, you will gain insights into the fundamental purpose of email communication. You'll learn how to identify your audience, understand their needs, and tailor your message accordingly. This module lays the foundation for effective email writing by helping you grasp the importance of clarity, conciseness, and relevance in your messages. Module 2: Planning Your Email Writing Module 2 focuses on the strategic planning phase of email writing. You'll discover techniques for organizing your thoughts, structuring your emails for maximum impact, and setting clear objectives for each communication. From outlining key points to defining your call to action, this module equips you with the tools to craft purposeful and persuasive emails. Module 3: Crafting Effective Subject Lines and Greetings The subject line and greeting are the first elements recipients see when they open your email. In Module 3, you'll learn how to create attention-grabbing subject lines that compel recipients to open your message. Additionally, you'll explore different greeting styles and discover the importance of personalization in establishing rapport with your audience. Module 4: Email Etiquette Module 4 delves into the essential principles of email etiquette. You'll uncover best practices for professionalism, tone, and language usage in your emails. From addressing recipients appropriately to navigating sensitive topics with tact, this module ensures that your emails are respectful, courteous, and well-received. Module 5: Managing Email Communication Overload In today's digital age, managing email overload is a common challenge. Module 5 provides practical strategies for organizing your inbox, prioritizing messages, and minimizing distractions. You'll learn how to implement time-saving techniques, leverage email management tools effectively, and maintain productivity amidst a constant influx of messages.   By completing 'Email Writing Essentials,' you'll emerge with the skills and confidence to craft compelling, professional emails that make a lasting impression. Whether you're communicating with clients, colleagues, or stakeholders, mastering the art of email writing is sure to elevate your success in today's interconnected world. Enroll now and unlock the power of effective email communication! Course Curriculum Module 1_ Understanding the Purpose of Email Understanding the Purpose of Email 00:00 Module 2_ Planning Your Email Writing Planning Your Email Writing 00:00 Module 3_ Crafting Effective Subject Lines and Greetings Crafting Effective Subject Lines and Greetin 00:00 Module 4_ Email Etiquette Email Etiquette 00:00 Module 5_ Managing Email Communication Overload Managing Email Communication Overload 00:00

💼 Invoice Clerk Training Course Overview: Mastering Efficiency in Financial Operations Are you eager to embark on a career in financial administration and enhance your organizational skills? Look no further than our comprehensive 'Invoice Clerk Training' course. Tailored to equip you with the essential knowledge and skills, this course is your key to becoming a proficient and detail-oriented invoice clerk. 📑 Module 1: Introduction to Invoice Clerk Training Dive into the world of invoice processing with a comprehensive introduction to the roles and responsibilities of an invoice clerk. Understand the significance of accurate financial record-keeping and the pivotal role you play in ensuring the financial health of an organization. 📊 Module 2: Basic Accounting Principles Build a solid foundation in accounting principles essential for effective invoice management. Learn the fundamentals of debits and credits, financial statements, and the overall accounting framework that forms the backbone of successful financial operations. 💻 Module 3: Invoice Processing Become a master of efficiency in handling invoices from creation to reconciliation. Explore best practices in invoice validation, coding, and approval processes. Gain hands-on experience with various invoice processing systems and tools, ensuring accuracy and compliance with financial regulations. 📞 Module 4: Communication and Customer Service Elevate your interpersonal skills to enhance communication and customer service in the financial realm. Understand the importance of clear communication with vendors, internal teams, and other stakeholders. Develop strategies for effective issue resolution, creating a positive and collaborative environment. 🕰️ Module 5: Time Management and Organization Maximize your productivity and effectiveness as an invoice clerk with advanced time management and organizational techniques. Learn to prioritize tasks, manage deadlines, and create systems that streamline workflow, ensuring you meet the demands of a dynamic financial landscape. 🎓 Why Choose Our Invoice Clerk Training Course? Practical Application: Hands-on exercises and simulations for real-world experience. Industry-Relevant Content: Stay updated with the latest trends and technologies in financial administration. Expert Guidance: Learn from seasoned professionals with extensive experience in invoice management. Career Advancement: Open doors to exciting opportunities in finance and accounting. 📈 Enroll Now and Master the Art of Invoice Management! Don't miss the chance to propel your career forward as a skilled and efficient invoice clerk. Our Invoice Clerk Training course is your gateway to success in the world of financial administration. Enroll now and unlock the skills that will set you apart in this dynamic and rewarding field! Course Curriculum Module 1_ Introduction to Invoice Clerk Training. Introduction to Invoice Clerk Training. 00:00 Module 2_ Basic Accounting Principles. Basic Accounting Principles. 00:00 Module 3_ Invoice Processing. Invoice Processing. 00:00 Module 4_ Communication and Customer Service. Communication and Customer Service. 00:00 Module 5_ Time Management and Organization. Time Management and Organization. 00:00

People nowadays are concerned with their health and want to be healthy and fit. To be able to do so, you need to be fully informed and to have the technical know-how. The Fitness & Physical Activity Diploma will provide you with the strategies for you to be able to fit physical activities into your busy schedule. By undertaking this fitness course, you could also start managing a fitness company, manage a team and train or instruct others. You'll be at your prime as you help others to achieve their best. Course Highlights Fitness & Physical Activity Diploma is an award-winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Fitness & Physical Activity Diploma into 61 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 1 day, 6 hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Fitness & Physical Activity Diploma Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Fitness & Physical Activity Diploma is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Fitness & Physical Activity Diploma is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Personal Training Nutrition FREE 00:30:00 Physiology and Kinesiology FREE 00:15:00 Aerobic Training 00:30:00 Weight Training 00:15:00 Muscle Exercise Cross Reference 00:15:00 Fitness Testing 00:15:00 Stretching 00:15:00 Yoga 00:15:00 Pregnancy 00:15:00 Senior Fitness 00:30:00 Exercise Injury 00:15:00 Personal Training Tips 00:15:00 Personal Trainer Mistakes & Solutions 00:30:00 Fast Fitness Introduction 00:15:00 Assessing Physical Damage and Accepting the Importance of Exercise 00:30:00 How to Include Exercise 01:00:00 Busy Traveler? You Can Fit Exercise into your Trips 01:00:00 Exercise Equipment 'To Go' 00:30:00 Resources 00:30:00 Conclusion 00:15:00 Fitness Secrets Today's Concerns about Wellness and Fitness FREE 01:00:00 The Blissful Union of Wellness and Fitness FREE 00:30:00 The Quality of Life: Is Health Important? 00:30:00 Fitness Terminology 00:15:00 Fitness 00:30:00 Information on Fitness 00:30:00 What Are Your Fitness Needs? 00:30:00 The Benefits of Being Fit 00:30:00 Metabolism: What Is It? 00:30:00 Metabolism for the Fit Individual 00:30:00 Metabolism: Can We Control It? 00:30:00 Obesity in Adolescents 00:30:00 Fitness of the Body 00:30:00 Fitness of the Spirit 00:30:00 Fitness of the Mind 00:30:00 Are You Fit? 00:30:00 Where You Live Affects Your Fitness 00:30:00 Fitness Centers: An Investigation 00:30:00 Does Your Income Affect Your Health? 00:30:00 What Role Does Our Intelligence Play in Our Health? 00:30:00 What Role Does Nutrition Play in Our Health? 00:30:00 Is There Health Without Water? 00:30:00 Vitamins: To Be or Not To Be? 00:30:00 How the Brain Affects Our Health 00:30:00 What Are Your Nutritional Needs? 00:30:00 Exercise and Play: What Do We Learn? 00:30:00 The Benefits of Walking 00:30:00 The Mind, Body and Soul Interconnectivity 00:30:00 Chiropractic Care: A Benefit to the Well Individual? 00:30:00 Acupuncture: A Benefit to the Well Individual? 00:30:00 The Benefits of Being Well 00:30:00 Where You Live Affects Your Wellness 00:30:00 Music: Our Connection to the Higher Conscious 00:30:00 The Yin and Yang of the Healthy Individual 00:30:00 Right Hand vs. Left Hand: Who's Healthier? 00:30:00 Is Your Mind Playing Tricks? 00:30:00 Managing Fitness Success Means Being Healthy 00:30:00 How Does Detoxifying Help With Fitness 01:00:00 Nutrition? What You Need to Know 00:30:00 Benefits from Being Fit 01:00:00 The Interchangeability of Wellness, Fitness and Health 00:30:00 Mock Exam Final Exam

Master the advanced techniques of using the world's most powerful photo editing and management software Adobe Lightroom and edit like a pro with the help of the Photo Magic - Edit Like a Pro Super Bundle course. Adobe Lightroom helps you to make amazing photos, from anywhere. Using the application, you can import, organize, manage, and find your images. You can use any browser to access your photos uploaded from Lightroom CC on your computer, mobile phone, or tablet, and edit them in full-resolution. You can also use Lightroom CC with Photoshop CC. The bundle course covers various editing styles and shows you how to make complex sky selections using the adjustment brush, or edit a landscape photo using a wide range of techniques. You will also learn to use PhotoShop to combine multiple light trails images into a stunning composite. The use of radial filters to brighten up areas, crop, strategies of using new Lightroom transformation tools, Clone tools to erase unwanted details, process a color image into black and white, etc. will be covered in the course. Upon completion, you will be able to edit photos and make them professional by using Adobe Lightroom. What Will I Learn? Edit photos out of their camera and turn them into professional quality images! Use PhotoShop to blend multiple light trails images into a stunning composite! Maintain top quality whilst bringing the very best out of the shots out of your camera Use the Clone tool to erase unwanted details Adjust specific areas of your shots to bring out the details in shadow areas Crop your shots to bring out the best compositions Requirements How to take a sunset or night photo, and then ideally have it open in Lightroom or your own editing application to follow along as Joe shows you how to edit and apply the different techniques How to load up your photos into Lightroom or any other editing application Edit Like a Pro! - 1 - Navvy on the river Liffey, Dublin, Ireland Opening Titles 00:01:00 Introduction to our image 00:03:00 Let's start with some global adjustments Fix verticals using transform 00:02:00 Crop out distracting elements 00:01:00 Tonal range, black and white points 00:03:00 Decisions about clarity 00:01:00 Now we focus in and make localised adjustments to different parts of the image Localised adjustments using the radial filter 00:03:00 Localised adjustments using the clone tool 00:06:00 Localised brightening using the adjustment brush 00:01:00 Localised adjustments - white balance 00:03:00 Finishing off... Final edits - subject, background, corners 00:02:00 Thanks for watching! 00:01:00 Edit Like a Pro! - 2 - Beckett Bridge Sunset - Let's get started Titles and promo 00:01:00 Edit Like a Pro promo 00:01:00 Introduction to our image 00:03:00 Initial Processing - Assessing the image Reading the Histogram 00:03:00 Creating the HDR merge 00:05:00 Sorting your images in Grid view 00:02:00 Using Survey mode (N) to compare images 00:01:00 Keywording our new image 00:03:00 Main Edits Editing - the Basic tab 00:06:00 Editing - the Transform tab 00:04:00 Editing - Sharpening 00:03:00 Edit - Radial filters 00:08:00 Editing - Adjustment brush 00:07:00 Thanks for Watching! Editing - Final Tweaks 00:04:00 Thanks for watching 00:01:00 Edit Like a Pro! - 3 - Light Trails on O'Connell Street Bridge, Dublin, Ireland Opening titles 00:01:00 Introduction to our image 00:03:00 Using Lightroom and Photoshop Selecting the images to export into Photoshop 00:02:00 Combining our images in Photoshop 00:04:00 Finding the new composite file back in Lightroom 00:01:00 Editing our composite image back in Lightroom Editing our merged image 00:02:00 Edit - fixing verticals with the transform tab 00:02:00 Edit - changing the crop 00:02:00 Edit - Basic panel adjustments 00:05:00 Edit - tone curve and sharpening 00:02:00 Finishing off... Final touches 00:02:00 Thanks for watching 00:01:00 Edit Like a Pro! - 4 - Castletown Stately Home - Let's set our image up for editing... Opening titles 00:01:00 Promo for Edit Like a Pro! - 4 - Castletown Stately Home 00:01:00 Introduction to our image 00:01:00 Keywording our image 00:02:00 Editing metadata pre-sets 00:02:00 The Basic Tab - initial editing Setting the Crop 00:05:00 Adjusting tonal range using the Histogram 00:04:00 Highlights, Shadows, Whites & Blacks 00:03:00 Clarity, Vibrance & Saturation 00:02:00 Adjusting Contrast using the Tone Curve 00:02:00 The HSL tab Adjusting Hue, Saturation and Luminance 00:04:00 Sharpening and Orientation Sharpening & the Detail tab 00:04:00 Lens Corrections 00:02:00 Tweaking verticals with the Transform tab 00:04:00 Subtle finishing touches Applying a vignette in the Effects tab 00:01:00 Using Camera Calibration for different 'looks' 00:03:00 Bring out shadow detail with Radial Filters & Adjustment Brushes 00:06:00 Cloning out distracting elements 00:10:00 B&W using Nik Silver Efex Pro 2 00:10:00 Thanks for watching! 00:01:00 Edit Like a Pro! - 5 - Houses of Parliament Evening - Introduction Opening titles 00:01:00 Basic edits Setting up the develop tab 00:02:00 Correcting perspective 00:04:00 Applying a panoramic crop 00:03:00 Complex selections in Lightroom Selecting the sky 00:16:00 Adjusting the building 00:08:00 Cleaning the clock faces 00:04:00 Finishing off The Basic tab 00:04:00 Seeing the before and after 00:01:00 Thanks for watching 00:01:00 Course Certification

Description: Find out how to become an expert in marketing and learning about social media marketing which will help you in your career advancement. Social Media Marketing is a very effective marketing place as everyone uses it. Through this course, you will learn the advanced skills, knowledge, and information about social media marketing and understand the value of social media buzz and what it can do for you. Find out how to utilise the search engine optimisation and know about marketing on popular social media sites, Twitter and Pinterest. Learn the best marketing skills to become an effective social media expert marketer and help your business succeed. Who is the course for? Employees of the business industry and other businessmen who want to learn how to become profitable through Social Media Marketing People who have an interest in Social Media Marketing and how to effectively communicate and try promotion to their potential clients. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of applying for NUS Extra Discount Card; 24/7 student support via email. Career Path: The Advanced Extended Diploma in Social Media Marketing course will be useful and would be beneficial for every kind of occupations and careers like: Businessman Digital Manager Marketing and Promotions Specialist Marketing Manager Product Creator Sales Manager Sales and Promotions Specialist Social Media Manager Top Executive. Advanced Extended Diploma in Social Media Marketing - Updated Version Module 01: Social Marketing Social Marketing Intro FREE 00:01:00 Social Media Marketing - PROMO VIDEO 00:04:00 Marketing On Facebook & Instagram FREE 00:19:00 Marketing On Twitter & YouTube 00:14:00 Module 02: Pinterest Marketing Intro To Pintrest Marketing 00:01:00 Pintrest Marketing - Part 1 00:07:00 Pintrest Marketing - Part 2 00:16:00 Pintrest Marketing - Part 3 00:11:00 Module 03: Linkedin Marketing LinkedIn Marketing Intro 00:01:00 LinkedIn Marketing - Part 1 00:06:00 LinkedIn Marketing - Part 2 00:07:00 LinkedIn Marketing - Part 3 00:05:00 Module 04: Split Testing Intro To Split Testing 00:01:00 Split Testing - Part 1 00:10:00 Split Testing - Part 2 00:05:00 Split Testing - Part 3 00:09:00 Module 05: Funnel Building Intro To Funnel Building 00:01:00 Funnel Building - Part 1 00:04:00 Funnel Building - Part 2 00:07:00 Funnel Building - Part 3 00:09:00 Advanced Extended Diploma in Social Media Marketing - Old Version Social Media Marketing Introduction FREE 00:30:00 Understanding the Value of Social Media Buzz and What It Can Do For Your Business FREE 01:00:00 Developing a Winning Social Media Marketing Plan 01:00:00 Setup and Manage a Facebook Page That Works 01:00:00 Tweet Your Way to Online Prominence 01:00:00 Build Your Network with LinkedIn 01:00:00 Captivate Your Audience with YouTube 01:00:00 Conclusion 00:15:00 Search Engine Optimization What Is Search Engine Optimization? FREE 01:00:00 Search Engines That Use SEO FREE 01:00:00 Using SEO In Website Text 01:00:00 Using SEO For Google Ads 01:00:00 Using SEO For Article Marketing 01:00:00 Using SEO In Press Releases 00:30:00 Using Longtail Keywords 00:30:00 Using Google To Discover The Best Keywords 00:30:00 SEO For Video Ads 00:30:00 SEO In Photos 00:30:00 Blogging With SEO Marketing 01:00:00 Using A SEO Company 01:00:00 Twitter Social Marketing Introduction To Twitter Profits 00:30:00 Tweak Your Account For Maximum Results 01:00:00 Building A Loyal Following On Twitter 01:00:00 Automating Your Marketing 01:00:00 Stay Active And Engage To Your Audience 00:30:00 Expanding Your Outreach 00:30:00 Twitter & SEO 00:30:00 Twitter Marketing Tips 01:00:00 Twitter Traffic 01:00:00 Twitter Tools & Add-Ons 00:15:00 Pinterest Social Marketing Introduction 00:30:00 How to Use Pinterest 01:00:00 How to Win the Hearts of the Target Audience on Pinterest 01:00:00 Understanding Pinterest Etiquette 00:30:00 Marketing Strategies to Build Your Brand and Your Followers 02:00:00 Monetizing Pinterest through Market Hunting 01:00:00 Pinterest Tools to Use in Your Marketing Arsenal 00:15:00 Conclusion 00:15:00 Activities Mock Exam Final Exam

The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients. I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results. What you'll learn Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation Access Google Ads tools for forecasting performance Budget Optimisation techniques using regression formula Advanced Concept Testing: moving beyond A/B ad testing to testing concepts Improving Geotargeting for Local Businesses With A Double Campaign Structure How To Setup, Run, Pivot & Interpret the Paid & Organic Report Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report Identify Opportunities Between Organic & Paid Listings Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts How to find the key pitfalls in any Google Ads account How to Audit a new or existing Google Ads account and find issues to improve upon quickly Utilise Dynamic Ad Customisers for more personalised ads Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA Understand attribution models and why the default last click is not always ideal Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach Develop a multi-funnel remarketing strategy for GDN and search campaign Requirements Able to set up your own Google Ads account Be confident navigating Google Ads accounts Basic exposure to excel filtering & pivot tables Introduction 1. Introduction 00:02:00 Testing to Ad Concepts 2. Introduction to Ad Concepts 00:02:00 3.Example Ad Concepts 00:04:00 4. Label Setup 00:04:00 5. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 6. Understanding the usefulness of this report 00:03:00 7.Linking Google Ads with Search Console 00:04:00 8.Excel Report Setup & Pivot 00:04:00 9.Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10.CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11.The theory behind the double campaign 00:04:00 12.A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13.Introduction to Drafts & Experiments 00:05:00 14.Example experiment Ideas for use 00:06:00 15.Draft & Experiment Setup 00:10:00 16.Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreedsheet template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26.GDN Remarketing 00:06:00 27.Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34.What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36.Dynamic Search Ads 00:03:00 37.Smart Bidding Strategies 00:07:00 38.Lookalike Audiences 00:02:00 39.Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40.Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42.Setting up the Business Data Feed 00:06:00 43.Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features in 2018/19 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00

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