With over 10 years experience running Google Ads campaigns for my eCommerce clients, I bring you a wealth of knowledge in how to run campaigns that will give you an edge over your competition. The course discusses the strategy behind building successful campaigns, as well has handholds you through the process of setting up and running eCommerce campaigns. The course was recorded in mid-2018 and is recorded on the new version of the Google Ads interface, many other similar courses have not been updated and are now outdated. I provide insights and Google Ads tools you can use for your eCommerce business. This includes: Building a strategic campaign structure to make the most of the Google Ads console Utilising Dynamic Search Campaigns to leverage long tail traffic and keep costs low Setting up Search Campaigns to best target category traffic Implementing dynamic ad customisers to create hyper-relevant ads for searchers Structuring your Google Shopping Campaigns for easy optimisation towards maximum ROI. Multi-tiered Retargeting strategies specifically tailored for eCommerce campaigns We also discuss setting up tracking for eCommerce campaigns and using the Google Analytics eCommerce and enhanced eCommerce report features. What you'll learn Run Google Ads campaigns for eCommerce sites like a pro! Requirements Some familiarity with Google Ads is assumed Ecommerce for AdWords Campaigns 1. Introduction 00:01:00 2. Ecommerce Campaign Structure 00:07:00 3. Dynamic Search Ads 00:02:00 4. Search Campaigns 00:02:00 5. Ad Customisers 00:01:00 6. Google Shopping Campaign Structure Setup 00:03:00 7. Multi-tiered Retargeting strategies tailored for eCommerce 00:07:00 8. 404 Error Checking Scrip 00:07:00 Ecommerce & Enhanced - Ecommerce tracking for Google Analytics 9. Background to ecommerce tracking reports 00:03:00 10. Setup for ecommerce tracking 00:04:00 11. Ecommerce Reports Review in Google Analytics 00:07:00 Product Feeds for AdWords 12. The Future of Google Shopping 00:03:00 13. Background to Product Feeds 00:08:00 14. Google Merchant Centre Walk-through 00:06:00 15. Feed Policy & Troubleshooting Issues 00:03:00 16. Optimising Feed Quality 00:07:00 17. Advanced Merchant Centre Opportunities, Suggestions & Price Benchmarks 00:02:00
Get the best out of your product with Google Plus Marketing As the most popular site in the world, Google can really help boost your revenue. Having the top rankings can mean the difference between being in business and being out of business. Whether you like or hate Google Plus, you have no choice but to leverage it. Why? Because Google owns it! Which is why this course can be very important to you. Google+ is a powerful search engine marketing tool for companies, influencers, and your own personal branding. Sharing blog posts on Google+ in particular is an excellent way to Rank for keyword terms that you might otherwise not be able to and to drive search traffic to your Google+ profile and then back to your blog and website. By the end of this course,the students will be able to set up their profile, connected with other leaders & businesses in their industry,obtain 1000 targeted followers and give their business an almost immediate boost using Google+. Course Highlights Google Plus Marketing Diploma is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Google Plus Marketing Diploma into several modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 20/30 hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Google Plus Marketing Diploma Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Google Plus Marketing Diploma is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Google Plus Marketing Diploma is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Introduction to Google +/+1 01:00:00 How to Sign Up for a Google Account 01:00:00 Google Plus Profile for Marketing 02:00:00 Google Buzz 01:00:00 Using Circles for Marketing 02:00:00 Google Streams of Information 01:00:00 Realtime Chat 00:15:00 Google Plus Hangouts 01:00:00 Google Sparks 00:30:00 Google Plus Button and Google Plus Statistics 01:00:00 Google Plus Realtime Search 00:30:00 Use Google Chrome Extensions With Google Plus 00:30:00 Tips on Getting More Google +1 Recommendations 00:30:00 Conclusion 00:15:00 Mock Exam Final Exam
Do you want to be an online marketer, entrepreneur, affiliate marketer? Do you want to better at sales funnel building? If so, take a look at our Bridge Funnel Course course. Its lucid contents will guide you in understanding all you need to know about this field. The course outlines incorporate some effective methods to minimize the gap between you and your page visitors. The precise contents teach you how to create a bridge funnel, set up a squeeze page, and clear the core concepts of your sending message to your visitors that they want to know. The course also instructs you to maintain regular communication with them through email. The aim of the course is to teach you how to minimize the gap between what they understand and what they need to understand to purchase of products on your next funnel. What you'll learn You will know how to build a bridge funnel You will know how to setup a squeeze page that has HIGH conversion rates You will know how to create a complete & working sales funnel You will know how to setup a simple & long-form sales page You will know how to use the WWWH & SSS Scripts to sell your front-end offer You will know how to setup your OTOs (One Time Offers) so you don't tick off customers when you ask them to purchase something else RIGHT AFTER the initial sale You will know how to position your One Time Offers You will know how to email your audience daily & communicate effectively with them You will know why you should email your list daily Requirements You should know how to use a computer at a beginner level Who is the target audience? Online Marketers Sales Funnel Builders Affiliate Marketers Entreprenuers Whether you own your own product or affiliate for someone else's - it's ok! Module : 01 Introduction666 FREE 00:01:00 What is a Sales Funnel 00:06:00 OTOs and Overviews 00:09:00 Squeeze Page Secrets 00:12:00 My Squeeze Page Example 00:05:00 Bridge Page Secrets 00:12:00 Front-End Overview 00:12:00 The Order Form Bump 00:08:00 Module : 02 WWWH Script666 00:04:00 Star Story Solution Script 00:17:00 Upsell Page 00:05:00 Creating Your Upsells 00:10:00 OTO Script 00:09:00 Why Email Everyday 00:03:00 Soap Opera Sequence 00:13:00 Seinfeld Email Sequence 00:11:00 Course Certification
Create a powerful story adopting some persuasive techniques to convince your buyers through our Story Selling Course course. Its precise contents assist to teach you all the relevant methods you need to know regarding this field. A story is an outstanding method to connect and relate the people to their passion, emotion, frustration, and problems. Storytelling is the best trick to convince the consumers to buy products instead of providing them with pure information. The lucid outlines of the Story Selling Course course teach you to step by step how to narrate your own experiences and story within a framework to persuade your target audience. The purpose of the course is to make your story lucid so that your customer promote and advocate on behalf of you. What you'll learn You'll know the Perfect Email Sequence You'll know the Attractive Character and it's Archetypes You'll know the SOAP Email Sequence You'll know the SEINFELD Email Sequence You'll learn what a Value Ladder is and how to make one for yourself Requirements You should know how to use a computer at a beginner level Who is the target audience? Email Marketers Entreprenuers Anyone who wants to share their story and make more money Online marketers looking to make easy money Anyone with an email list Module: 01 Introduction FREE 00:01:00 Email Sequence 00:11:00 Soap Opera Sequence 00:13:00 Walkthrough of My SOAP Sequence 00:29:00 Client SOAP Sequence Example 00:11:00 Seinfeld Email Sequence 00:11:00 Module: 02 Expert Positioning66 00:18:00 Voice Inflection for 2X Sales 00:17:00 What is a Squeeze 00:05:00 Squeeze Page Secrets 00:08:00 Value Ladder Overview 00:07:00 Affiliate Value Ladder Buildout 00:10:00 Your Value Ladder Buildout 00:20:00 Course Certification
Are you tired Of Losing Money on Advertising Because Your Sales letter won't Covert the Visitors to Your Website into Paying Customers? Then... Our expert Copywriting course is intended for yearning copywriters or businesspeople who want to follow the simple copywriting strategies and methods to make their visitors go from suspicious readers to trusting, eager to buy customers at the blink of an eye. Copywriting can enhance your sales; improve your market penetration and your margins. Professional copywriting can do a whole lot better. And world class copywriting can transform your performance out of all recognition. In this course will show you how. Enrol in this course and worry no more about your sales. You will be acquainted with the basics of expert copywriting. You will explore the tools and techniques that will help you communicate the value of your product to your customer. And once value gets delivered to your client, your sales graph will no longer appear flat; it'll shoot up. Course Highlights Sales Letter Writing Course is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Sales Letter Writing Course into 8 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 6 hours, 45 minutes and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Sales Letter Writing Course Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Sales Letter Writing Course is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Sales Letter Writing Course is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Introduction 00:15:00 The Killer Sales Letter Concept 01:00:00 The Killer Sales Letter Format 01:00:00 Writing Your Sales Letter 00:30:00 DOES THIS LOOK COMFORTABLE TO YOUR EYES? 01:00:00 More on Writing Your Sales Letter 02:00:00 Real Life Examples 00:30:00 In Closing 00:30:00 Mock Exam Final Exam
Description: The Level 2 Certificate in Copywriting for Online Selling course is designed to help you learn about the theories and routine with regards to writing in the present day business condition. Then you will be introduced to the standards of composed correspondence so you will have the capacity to express your thoughts through writing in an unmistakable, brief, and proficient way that will help you in earning. You will see how the course of action is the key for productive composed work and make sense of how to use masterminding sentences when making any sort bankrupt message. You will in like manner get some answers concerning creating styles and which making style is most appropriate for business correspondence. In the more advanced business setting, having the skill of being an expert in business, writing an effective letter is more advantageous. Notwithstanding whether you are sending a demand to an association or affiliation, or applying for work having an adequately outlined letter can have the impact of having the letter considered essential or not. When you completed this course, you will have the sureness and skills that are related to passing on what necessities be in writing in any business condition, and the capacities anticipated that would make a business letter that will look unmistakable and master. Who is the course for? Businessmen and people who work with the business management team that wants to learn more about business analysis and copywriting. People who have an interest in business and wants to pursue creating new business. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Level 2 Certificate in Copywriting for Online Selling is a useful qualification course to enrol since it will be very helpful to have especially for these careers: Businessmen Business Analyst and Strategist Business Development Specialist Business Development Manager Business Statistician Economist And much more! Chapter-1 Introduction 00:30:00 Chapter-2 Basics Of Copywriting 00:30:00 Chapter-3 Headline Essentials 00:30:00 Chapter-4 USP vs ESP 00:30:00 Chapter-5 Call To Action 00:30:00 Chapter-6 Handling Objections 00:30:00 Chapter-7 Copywriting Mistakes To Avoid 00:15:00 Chapter-8 Swipe Files 00:30:00 Chapter-9 Wrapping Up 00:15:00 Mock Exam Mock Exam- Level 2 Certificate in Copywriting for Online Selling 00:20:00 Final Exam Final Exam- Level 2 Certificate in Copywriting for Online Selling 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Description Stories have a pretty unique relationship with selling and marketing. The most powerful marketing device a company can improve is its story. The Story Selling Strategies course will give you a stimulating and insightful account of the structure for generating stories that influence and induces consumers to buy your products or services. You will gain in-depth knowledge of how to turn your personal story and experiences into the powerful asset while marketing your products. Learn to engage your customers in your story that turns to be as productive as engaging them with your product. Some large companies have the luxury of spending thousands of dollars on advertisements, although small companies can rarely do that. If you are running a small business and want your customer how to get involved in your story, then enrol right now and stay ahead in this hard and extremely competitive business market. Assessment: This course does not involve any MCQ test. Students need to answer assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Once the answers are submitted, the instructor will check and assess the work. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Story Selling Strategies is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Story Selling Strategies is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Module: 01 Introduction FREE 00:01:00 Email Sequence 00:11:00 Soap Opera Sequence 00:13:00 Walkthrough of My SOAP Sequence 00:29:00 Client SOAP Sequence Example 00:11:00 Seinfeld Email Sequence 00:11:00 Module: 02 Expert Positioning 00:18:00 Voice Inflection for 2X Sales 00:17:00 What is a Squeeze 00:05:00 Squeeze Page Secrets 00:08:00 Value Ladder Overview 00:07:00 Affiliate Value Ladder Buildout 00:10:00 Your Value Ladder Buildout 00:20:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00