Description How To Write Novels : Novel Writing Essentials : How To Write A Novel With The Correct Structure First of all, an author has an idea: it may be small but it grows over the weeks and months until he or she decides it's time to get the story down on paper! This is the start of a long and exciting road, and it can be quite daunting. The good news is that learning how to write a novel is a skill than can be learned, and the best way of learning it is to do it. However, the process is much easier if you have guidelines, a kind of road map to success with your first novel. This course is the road-map you need. You will learn the following novel writing essentials: How to write novels with a viable main plot How to write a novel with subplots to augment and improve your main plot To represent your novel in the form of a Story Arc Tips for writing great main characters with realism Advice for writing support characters How to apply backstory, conflict and tension into your novel How to write dialogue to support characterization How to self-edit your first novel using online tools How to publish after writing your first novel What Will I Learn? Understand the typical novel structur and how to write their first book Understand and how to apply the story arc to write a novel How to write novels with subplots and complex story arc How to write novels with realistic characters How to write novels with the correct theme and setting for the genre Know how to write novels with conflict and tension How to write narrative and appropriate point of view for a novel How to write a novel outline for your first book How to write compelling dialogue for a novel How to edit your first novel and find online resources to help How to publish after writing your first novel How to publish a novel on Amazon Kindle and write a winning description How To Write A Novel The Structured Way Whew! There's a lot to take in, but it really does flow logically once you see how all the elements of a modern novel fit together and help to improve your novel writing skills. Even beginners can succeed at novel writing if you are well organized and the manuscript is planned well. The course 'How To Write A Novel' will guide you through the essential steps to a successful novel, even if you have no experience. You need to bring your idea and the willingness to want to learn how to write your first novel, that's the main thing. How To Write A Novel (without having a break-down) The title of this course is self-explanatory, in that it is designed to help you write the story you have always wanted to write, through explaining the various elements of novel writing through the course of its lectures. I would like to applaud you for taking your first step towards novel writing; writing your first novel is not easy, and acknowledging that you even want to do something about the story that you have in your head is a huge event. I understand that this can't be easy, mainly when the idea of novel writing seems to stand out scarily and appears to present pictures of people sitting in dingy rooms, furiously typing away on their rusty typewriters with no sense of time or anything else - just writing (or trying to write) their first novel book. This stereotypical image associated with writing can often put people off learning how to write a novel in a structured manner, because they begin to fear the amount of work related to it. However, this course is designed in a manner that allows you to be able to consume small parts of the novel writing process without it becoming an overwhelming experience for you - you will learn how to write a novel painlessly! Quite often, aspiring writers tend to think they lack the expertise required and don't know how to write a novel-length story successfully - but that's where you're wrong. Armed with enough dedication and information, there is no reason you shouldn't be able to do this! Through the course of this course, various lectures outline and attempt to answer any questions you might have had about the various aspects of novel writing. It doesn't matter if you are a beginner - we begin right with the basics, and go all the way to novel completion, with the additions of suggestions regarding editing and publishing as well. The lectures focus on a wide range of topics, from dialogue use, to world building and structuring your narrative - giving you everything you need to get started on that novel you always wanted to write. Be open to learning on this journey towards becoming a more efficient and thoughtful writer - and you will be surprised by what you discover about yourself (and your novel writing skills) by the end of this journey. Requirements You want to learn how to write a novel Keen to learn the essentials of how to write a novel Probably have an outline in mind for a novel and need to learn how to write it You have previous creative writing experience Who is the target audience? Anyone wanting to learn how to write novels How To Write A Novel : Introduction How To Write A Novel : Introduction FREE 00:04:00 How To Write A Novel : Story Development, Narrative and Setting The Story Arc FREE 00:05:00 Subplots 00:04:00 Narrative and Point Of View 00:03:00 The Setting Of Your Story 00:03:00 How To Write A Novel : Conflict, Characters and Dialogue Conflict and Tension 00:04:00 Characters 00:08:00 Support Characters 00:06:00 Words and Dialogue 00:07:00 How To Write A Novel : Editing and Publishing Editing Your Manuscript 00:08:00 Publishing Your Novel 00:06:00 Amazon Kindle Publishing 00:11:00 How To Write A Novel : Conclusion and Bonuses Conclusion How To Write Novels 00:01:00
Description How to write a book in two weeks is about how to write a NON-FICTION book in two weeks and get it published. Its a course meant for all those people out there who have 'an idea' bubbling around in their head, but yet they haven't quite got it down on paper yet, and they're just not sure where and how to start. This course starts at the very beginning, and it guides you through the process, of how to write a book with various examples of how the lecturer herself has personally achieved this herself. This isn't a theoretical course. This is practical. It is ideal for entrepreneurs, business people, experts, self-employed, those who want to write as a career and those who just want to get one book done. We look at your ideas, the structure of the book, overcoming challenges, publishing and completion and we also touch on marketing. Template writing plans, book budget plan and an e-book are included. The course will take approx 3-4 hours to complete. There's a slideshow presentation with plenty of ideas for you and no doubt if you only have one book idea now, but the time we've finished, you'll have a lot more! This course is ideal if you've always wanted to write a book, have an idea for a book, know that a book will help you in your career and you just want to get it completed in the quickest, easiest, most pain-free way possible. Book coaches can cost thousands of pounds for their service. This course guides you through the steps and you'll know exactly what you have to do. Do clear time in your schedule to write. Attending this course will not write the book for you! You'll be inspired but you must act on this. The tutor is happy to discuss book ideas with you and can give you chapter feedback but is unable to read complete books sent in. What Will I Learn? Write the book that they've always wanted to Get their book published Who is the target audience? This course is for aspiring and budding writers who are serious about wanting to get their non-fiction book written quickly This course is probably not for you if you are a fiction-writer Requirements You should have access to and be familiar with Microsoft word, or similar word processing package so that you can type up your book Day 1 - Introduction Introduction to the course and your tutor FREE 00:13:00 Lec2 - Finding Your Why FREE 00:14:00 Your idea and outline What is your idea? 00:20:00 Your idea - stage 2 00:11:00 Create it! 00:14:00 Day 2 - Structure How do you write a book 00:10:00 Chapter Planning 00:14:00 Tips & Ideas 00:12:00 Reviewing the process 00:03:00 Day 3 - Overcoming challenges Understanding yourself 00:07:00 Common challenges 00:08:00 More challenges 00:21:00 How to improve the content 00:05:00 Lec 15 Further challenges 00:17:00 Recap 2 00:03:00 Day 10 - Draft 1 First draft 00:06:00 Marketing Your Book Marketing your book - part 1 00:15:00 Marketing your book - part 2 00:11:00 Marketing your book - part 3 00:14:00 Lec 21 - Your Book Publishing Business 00:07:00 Day 14 - Conclusion & Next steps Day 14 - completion 00:03:00 Other opportunities 00:03:00 Conclusion 00:10:00
Do you want to develop your personal branding and succeed? If you are looking into personal branding and how you could improve it, this course will be perfect for your branding success. Description: There's no denying that establishing your personal branding is important. Personal branding could help in career's success which this course offers. Learn about defining and controlling how you portray your image. Know how to sharpen your brand and find out how to use social media properly. Understand how to manage your brand when a crisis arises. Then eventually learn how to develop your professional appearance through this course.In this course you will learn the necessary skills, knowledge and information about Personal Branding. Who is the course for? Professionals who need to create their own personal branding for their careers. People who have an interest in knowing how to build their personal branding. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Diploma in Personal Branding is a useful qualification to possess, and would be beneficial for the following careers: Businessmen Coaches Consultants Entrepreneur Experts. Diploma in Personal Branding Module One - Getting Started 00:30:00 Module Two - Defining Yourself (I) 00:30:00 Module Three - Defining Yourself (II) 00:30:00 Module Four - Controlling and Developing Your Image 00:30:00 Module Five - Personal and Professional Influences 00:30:00 Module Six - Sharpening Your Brand 00:30:00 Module Seven - Appearance Matters 00:30:00 Module Eight - Social Media (I) 00:30:00 Module Nine - Social Media (II) 02:00:00 Module Ten - Brand Management During a Crisis 01:00:00 Module Eleven - Branding Personality Traits 00:30:00 Module Twelve - Wrapping Up 00:30:00 Activities Diploma in Personal Branding- Activities 00:00:00 Mock Exam Mock Exam- Diploma in Personal Branding 00:20:00 Final Exam Final Exam- Diploma in Personal Branding 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Imagine embarking on a journey through our "Building Corporate Self Confidence Course," where you will master the art of self-assurance in today's competitive world. In modern times, Self Confidence is not just a trait but a crucial skill that opens doors to success in both personal and professional spheres. By learning to exude confidence through effective communication, overcoming obstacles, and fostering respectful connections, you'll enhance your daily interactions and advance your career prospects significantly. In the UK job market, employers value candidates who demonstrate strong Self Confidence, often leading to better job opportunities and higher salaries. Industries where confidence is paramount are growing steadily, with a notable increase of 15% in demand for confident professionals over the last five years alone. Enroll now to gain a competitive edge, boost your earning potential, and navigate corporate landscapes with poise and self-assurance. This course isn't just about building confidence; it's about securing your future success in today's dynamic workplace environment. Key Features: CPD Certified Building Corporate Self Confidence Course Free Certificate from Reed CIQ Approved Building Corporate Self Confidence Course Developed by Specialist Lifetime Access Course Curriculum: Module 01: Understanding Confidence Module 02: Corporate Confidence Essentials Module 03: Confidence Evaluation Module 04: Overcoming Obstacles with Confidence Module 05: Cultivating Self-Assurance Module 06: Enhancing Physical Poise Module 07: Effective Workplace Communication Module 08: Exhibiting Confidence in Professional Settings Module 09: Fostering Respectful Connections Learning Outcomes: Identify components contributing to corporate self-assurance effectively in workplaces. Understand the significance of corporate self-confidence in professional environments. Assess personal confidence levels using appropriate methodologies and tools. Apply strategies to overcome obstacles confidently in corporate scenarios. Develop techniques to enhance self-esteem and confidence in professional settings. Demonstrate confident communication and assertiveness in corporate interactions proficiently. CPD 10 CPD hours / points Accredited by CPD Quality Standards Building Corporate Self Confidence 1:36:22 1: Module 01: Understanding Confidence Preview 12:22 2: Module 02: Corporate Confidence Essentials 17:57 3: Module 03: Confidence Evaluation 08:16 4: Module 04: Overcoming Obstacles with Confidence 06:12 5: Module 05: Cultivating Self-Assurance 12:07 6: Module 06: Enhancing Physical Poise 08:38 7: Module 07: Effective Workplace Communication 08:34 8: Module 08: Exhibiting Confidence in Professional Settings 14:04 9: Module 09: Fostering Respectful Connections 07:12 10: CPD Certificate - Free 01:00 Who is this course for? This Building Corporate Self Confidence course is accessible to anyone eager to learn more about this topic. Through this course, you'll gain a solid understanding of Building Corporate Self Confidence. Moreover, this course is ideal for: Corporate professionals seeking confidence enhancement in workplace interactions. Managers aspiring to foster a culture of confidence within their teams. Graduates entering corporate environments aiming to build self-assurance. Entrepreneurs navigating corporate landscapes requiring confidence in negotiations. Individuals transitioning careers and needing to project corporate self-assurance. Requirements There are no requirements needed to enrol into this Building Corporate Self Confidence course. We welcome individuals from all backgrounds and levels of experience to enrol into this Building Corporate Self Confidence course. Career path After finishing this Building Corporate Self Confidence course you will have multiple job opportunities waiting for you. Some of the following Job sectors of Building Corporate Self Confidence are: Business Development Manager - £40K to 70K/year. HR Consultant - £30K to 50K/year. Corporate Trainer - £25K to 45K/year. Marketing Executive - £25K to 40K/year. Project Coordinator - £25K to 35K/year. Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.
Communication Skills & Networking Skills Course - CPD Accredited Are you looking to strengthen your communication skills? This communication skills course is precisely planned and developed. You will receive simple-to-understand lessons as well as insightful information on the field of communication skills courses. This communication skills course aimed at providing participants a thorough understanding of communication skills with an emphasis on best practices and the underlying expertise. The Communication Skills Course will help you by teaching you about various forms, processes, and styles of communication. The Communication Skills Course also discusses communication barriers. In this specialised Communication Skills Course, you will learn the Main Seven Steps for Successful Communication in short. You will learn about the Dos and Don'ts of Successful Communication from the Communication Skills course. Hence, enrol as soon as possible in this communication skills course to maximise your potential. Learning Outcome of Communication Skills & Networking Skills Course Communication Skills Course will describe about types of Communication Different Barriers to Communication will be briefly explain in Communication Skills Course How to access in Communication Competence and its process are a part of this Communication Skills Course You will know about Seven Actions for Effective Communication Communication Skills Course explain Do's and Don'ts of Effective Communication Communication Skills & Networking Skills Course - CPD Accredited Course This Communication Skills: Communication Skills Course includes a FREE PDF Certificate. Lifetime Communication Skills: Communication Skills Course Instant access to this Communication Skills: Communication Skills Course Get FREE Tutor Support to this Communication Skills: Communication Skills Course Communication Skills & Networking Skills Course - CPD Accredited Unlock your full potential with our Communication Skills: Communication Skills course! Designed to strengthen your understanding of Communication Skills: Communication Skills, this course offers easy-to-follow lessons and essential insights into effective communication. Master the Communication Skills: Communication Skills fundamentals, covering various communication styles, processes, and strategies. Learn to overcome communication barriers and apply the main seven steps for success. Our Communication Skills: Communication Skills course also covers the Dos and Don’ts to ensure impactful interactions. Enroll today to enhance your Communication Skills: Communication Skills and open doors to new opportunities! Who is this course for? Communication Skills & Networking Skills Course - CPD Accredited The Communication Skills course is the perfect fit for anyone interested in or working in this industry. Requirements Communication Skills & Networking Skills Course - CPD Accredited To enrol in this Communication Skills: Communication Skills Course, students must fulfil the following requirements: Good Command over English language is mandatory to enrol in our Communication Skills: Communication Skills Course. Be energetic and self-motivated to complete our Communication Skills: Communication Skills Course. Basic computer Skill is required to complete our Communication Skills: Communication Skills Course. If you want to enrol in our Communication Skills: Communication Skills Course, you must be at least 15 years old. Career path Communication Skills & Networking Skills Course - CPD Accredited If you do the Communication Skills Course, the worth of your resume will increase and you'll be more qualified.
Boost Your Career with Apex Learning and Get Noticed By Recruiters in this Hiring Season! Get Hard Copy + PDF Certificates + Transcript + Student ID Card worth £160 as a Gift - Enrol Now Give a compliment to your career and take it to the next level. This Sports Agent will provide you with the essential knowledge to shine in your professional career. Whether you want to develop skills for your next job or elevate skills for your next promotion, this Sports Agent will help you keep ahead of the pack. The Sports Agent incorporates basic to advanced level skills to shed some light on your way and boost your career. Hence, you can strengthen your expertise and essential knowledge, which will assist you in reaching your goal. Further, this Sports Agent will add extra value to your resume to stand out to potential employers. Throughout the programme, it stresses how to improve your competency as a person in your chosen field while also outlining essential career insights in this job sector. Consequently, you'll sharpen your knowledge and skills; on the other hand, see a clearer picture of your career growth in future. By the end of the Sports Agent, you can equip yourself with the essentials to keep you afloat in the competition. Along with this course, you will get 10 premium courses, an original Hardcopy, 11 PDF Certificates (Main Course + Additional Courses) Student ID card as gifts. This Sports Agent Bundle Consists of the following Premium courses: Course 01: Football/Sports Agent Course 02: English Law and Legal System Level 3 Course 03: Law and Contracts - Level 2 Course 04: Level 3- Public Relation Course Course 05: Stakeholder Management Course 06: Facilities Management Level 3 Course 07: Business Management Advanced Diploma Course 08: Investment Course 09: Basic Business Finance Course 10: Level 3 Tax Accounting Course 11: Effective Communication Skills Diploma So, enrol now to advance your career! Benefits you'll get choosing Apex Learning for this Course: Pay once and get lifetime access to 11 CPD courses Certificates, student ID for the title course included in a one-time fee Free up your time - don't waste time and money travelling for classes Accessible, informative modules designed by expert instructors Learn at your ease - anytime, from anywhere Study the course from your computer, tablet or mobile device CPD accredited course - improve the chance of gaining professional skills Gain valuable knowledge without leaving your home How will I get my Certificate? After successfully completing the course you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (Previously it was £6*11 = £66) Hard Copy Certificate: Free (For The Title Course: Previously it was £10) Curriculum Course 01: Football/Sports Agent Introduction to Sports Agent Industry Duties and Functions of Sports Agent Characteristics, Types and Socio-Economic Aspects of Sports Agents Sports Agency Model and Regulations Representative Bodies and Brand Building Networking, Sponsorship and Required Skills Becoming a Sports Agent Course 02: English Law and Legal System Level 3 The Legal Workplace and Professionals Law and Legal Systems Contract Law & Business Law Human Rights Law Employment Law Property Law Mortgage Law Wills, Probate & Estate Law Criminal Law Other Common Laws & Legal Matters Course 03: Law and Contracts - Level 2 Introduction to UK Laws Ministry of Justice Agreements and Contractual Intention Considerations and Capacities of Contact Laws Terms within a Contract Misinterpretations and Mistakes Consumer Protection Privity of Contract Insurance Contract Laws Contracts for Employees Considerations in International Trade Contracts Laws and Regulations for International Trade Remedies for Any Contract Breach Course 04: Level 3- Public Relation Course Introduction to Public Relations Concepts of Public Relations Management and Organisation of Public Relations Public Relations Tactics and Research Major Fields of Public Relations Practice Part I Major Fields of Public Relations Practice Part II Social Media and PR Crisis management Ethics & Professionalism in Public Relations Course 05: Stakeholder Management Introducing Stakeholder Management Stakeholder Theories Stakeholder Mapping Building Strong Business Relationships With Stakeholders Stakeholder Engagement Stakeholder Engagement Through Effective Communication Monitoring and Evaluating the Engagement Managing Stakeholder Conflict Course 06: Facilities Management Level 3 Module 01: Introduction to Facility Management Module 02: Space Management Module 03: Managing Workplace Services Module 04: Human Resource and Contract Management Module 05: Lease Purchase and Vendor Management Module 06: Health and Safety at Work Module 07: Sustainable Facility Management Module 08: Maintenance and Repairs Module 09: Project Management Module 10: Business Development and Succession Planning Course 07: Business Management Advanced Diploma Introduction to Business Management Operations Management Introduction to Business Analysis Strategic Analysis and Product Scope Project Management Business Development and Succession Planning Business Process Management Planning & Forecasting Operations Performance Management Management of Cash and Credit Managing Risk and Recovery Quality Management Communication Skills Business Environment Organisational Skills Negotiation Techniques Human Resource Management Motivation and Counselling Customer Service Time Management Conflict Management Course 08: Investment Introduction to Investment Types and Techniques of Investment Key Concepts in Investment Understanding the Finance Investing in Bond Market Investing in Stock Market Risk and Portfolio Management Course 09: Basic Business Finance What is Business Finance? Why Businesses Fail The Principles of Business Finance Part 1 The Principles of Business Finance Part 2 The Balance Sheet The Income Statement The Cashflow Statement A Business Finance Exercise Financial Performance Indicators Investment Analysis Investment Analysis Exercise Key Learning Points in Business Finance Course 10: Level 3 Tax Accounting Tax System and Administration in the UK Tax on Individuals National Insurance How to Submit a Self-Assessment Tax Return Fundamentals of Income Tax Advanced Income Tax Payee, Payroll and Wages Capital Gain Tax Value Added Tax Import and Export Corporation Tax Inheritance Tax Double Entry Accounting Management Accounting and Financial Analysis Career as a Tax Accountant in the UK Course 11: Effective Communication Skills Diploma Business Communication Verbal and Non-verbal Communication Written Communication Electronic Communication Communicating with Graphic Effectively Working for Your Boss CPD 110 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this Sports Agent bundle. Persons with similar professions can also refresh or strengthen their skills by enrolling in this course. Students can take this course to gather professional knowledge besides their study or for the future. Requirements Our Sports Agent is fully compatible with PC's, Mac's, laptops, tablets and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones, so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course; it can be studied in your own time at your own pace. Career path Having this various expertise will increase the value of your CV and open you up to multiple job sectors. Certificates Certificate of completion Digital certificate - Included Certificate of completion Hard copy certificate - Included You will get the Hard Copy certificate for the title course (Football/Sports Agent) absolutely Free! Other Hard Copy certificates are available for £10 each. Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost.
Do you want to gain some new knowledge that would catapult your vocation and your organisation by situating you at the forefront of the latest business slant? If yes, then this course on branding management is for you. Description: In today's marketing world, it is critical to have the capacity to hone your advertising knowledge in brand building and management, through both digital and online promoting and also advertising and promotions. This program introduces you to the basics of branding and equips you with learning and skills in creating brand techniques and managing brands in a multi-social market environment. It additionally sets you up for advanced education at degree level and professional success in brand management in a competitive market environment. Who is the course for? For employees, businessmen and entrepreneurs who are interested in upgrading their business administration skills. Corporate Executives. Established Entrepreneurs. Budding Entrepreneurs. Strategic Consultants. Executive Coaches. Human Resource Experts. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: Digital marketer. Advertising manager. Marketing director. Marketing analyst. Brand manager. Assistant brand manager. Marketing director. Business Branding Defining Branding 00:15:00 What Are You All About? 00:30:00 Creating a Mission 00:15:00 Creating a Vision of the Future 00:15:00 Positioning Your Brand 00:15:00 Developing Your Style 00:15:00 Developing a Brand Name and Slogan 00:15:00 Creating a Visual Identity 00:30:00 Living Your Brand 00:15:00 Connecting with Customers 00:15:00 Launching Your Brand 00:15:00 Taking Your Brand's Pulse 00:15:00 Performing a SWOT Analysis 00:15:00 Measuring Brand Health with a Balanced Scorecard 00:15:00 Middleton's Brand Matrix 00:15:00 Interpreting Evaluation Results 00:15:00 Keeping the Brand Alive 00:15:00 Going Beyond the Brand 00:15:00 Branding Management Introduction 00:15:00 Expand the Brand 00:30:00 Contract the Brand 00:15:00 Is Publicity a Good Thing 01:00:00 Way to Advertise the Brand 01:00:00 Be Authentic 01:00:00 Its not all about Quality 00:15:00 Category over Brand 01:00:00 The Importance of a Brand Name 00:30:00 Keep it Simple 00:30:00 Don't be a Stuck Up Brand 00:30:00 A Second Thought on Naming 00:30:00 Should Product Name and Company Name be the Same? 00:30:00 Beware of Subbranding 00:15:00 Can You Ever Extend the Brand? 00:30:00 The Importance of the Logo 00:30:00 The Importance of Color 01:00:00 Think Globally 00:30:00 Branding and the Internet 01:00:00 Naming and the Internet 00:30:00 Globalization and the Internet 00:30:00 Conclusion 00:15:00 Social Media Branding Defining the Terms 00:30:00 Building Your Social Media Branding Strategy 00:15:00 Identifying Your Social Media Audience 00:15:00 The Key Social Media Platforms 00:30:00 Creating Brand-Focused Messages 00:30:00 Developing a Communication Strategy 00:30:00 Mock Exam Mock Exam-Advanced Diploma in Branding Management 00:20:00 Final Exam Final Exam-Advanced Diploma in Branding Management 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Jennifer Holloway delivers keynotes, workshops and webinars for clients, both online and in person (no public courses are run). Here’s a selection of existing sessions to give you a flavour of what’s available (though new ones are being designed all the time, so if you don’t see what you need, just ask): Personal Brand – What? How? Why? An introduction to the subject of personal branding, this session explains what a personal brand is, why you already have one and how to define it so you can remain authentic at all times. Delivered as a 45-minute or 60-minute session x People Buy People – So Who Are You Selling? You want people to buy your personal brand…but what exactly is it? This session challenges people to think in a new way about what they bring to the table and what makes them tick, kicking off the process of defining their personal brand. Delivered as a 90-minute or 120-minute session x Discover Your Personal Brand When you really dig into the detail of not just what you offer but who you are, that’s when you discover your unique selling point. This session provides a step-by-step process to highlight your individuality and put it clearly into words. Delivered as a half-day or full-day session xx Deliver Your Personal Brand With Impact Every time you come into contact with people – whether online, on the phone or in person – they’re picking up clues about you. This session shares practical tips and techniques to ensure those clues create a positive impression. Delivered as a 120-minute or half-day session x Articulate Your Achievements To get the most from your personal brand you have to shine a light on the value you bring, but if you can’t communicate what that value is, you could be missing out. This session provides an easy-to-follow formula to set out your credentials in a subtle, yet very effective way. Delivered as a 60-minute or 90-minute session x How To Create A LinkedIn Profile To Be Proud Of Many of us have a LinkedIn profile, but how many of us are 100% certain it’s creating a positive impression? This session focuses on how to polish up your photo, headline and summary to get you noticed for the right reasons. Delivered as a 45-minute or 60-minute session x Networking For People Who Need Help Networking Some people are natural networkers – meeting people and building relationships with ease – but many feel less confident, unsure how to kick-start the process. This session offers easy-to-implement tips for connecting both in-person and online. Delivered as a 45-minute or 60-minute session And for those wanting an in-depth approach to developing their personal brand: Making The Most Of Your Personal Brand This programme delivers the full-monty: from learning what a personal brand is, to defining what your own brand is, to getting feedback on how others view your brand, to learning how to share your brand both in person and online. x It’s restricted to smaller groups, so every delegate gets individualised support, advice and feedback, plus it fosters an open and collaborative environment for each cohort. Delivered as blend of in-person and online learning, or entirely online
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