- Professional Development
- Medicine & Nursing
- Arts & Crafts
- Health & Wellbeing
- Personal Development
Description: Digital Marketing also is known as Internet Marketing is a strategy used by marketers today. Search engine optimization is a tool used by internet marketers to be more efficient in digital marketing. Google AdWords is an advertising platform by Google that is also important in internet marketing. When you learn the skills of these three, it will give you an advantage in digital marketing since Social Marketing is considered as an effective marketing strategy to reach out to your clients and potential clients. Through this course, you will learn the advanced skills, knowledge, and information about Google AdWords Social Media Marketing. Find out how to become an expert in online marketing and advertising through Google AdWords and how to optimize the search engine. Use Google AdWords to climb in your career as a social marketer. Who is the course for? Marketing professionals who want to be an expert in Social Marketing. People are interested in learning about Google AdWords, search engine optimization, and digital marketing. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Google AdWords Social Marketing course will be useful and would be beneficial for every kind of occupations and careers like: Bloggers Businessmen Entrepreneurs Marketing and Promotions Specialists Marketing Managers Marketing Professionals Sales Managers Sales and Promotions Specialists Social Media Expert Top Executives. Google Adwords Benefits of online advertising and AdWords 00:30:00 Choosing a campaign type 00:30:00 Measure your results 00:30:00 The Secret to Monster Keyword Lists 01:00:00 Adwords Groups Plural 00:30:00 Save On Your Adwords Budget 01:00:00 Explosive Adwords Copywriting 01:00:00 Optimizing Your Landing Page 01:00:00 The v - Dynamic Keywords 01:00:00 Search Engine Optimization What Is Search Engine Optimization? 01:00:00 Search Engines That Use SEO 01:00:00 Using SEO In Website Text 01:00:00 Using SEO For Google Ads 01:00:00 Using SEO For Article Marketing 01:00:00 Using SEO In Press Releases 00:30:00 Using Longtail Keywords 00:30:00 Using Google To Discover The Best Keywords 00:30:00 SEO For Video Ads 00:30:00 SEO In Photos 00:30:00 Blogging With SEO Marketing 01:00:00 Using A SEO Company 01:00:00 Social Media Marketing Introduction 00:30:00 Understanding the Value of Social Media Buzz and What It Can Do For Your Business 01:00:00 Developing a Winning Social Media Marketing Plan 01:00:00 Setup and Manage a Facebook Page That Works 01:00:00 Tweet Your Way to Online Prominence 01:00:00 Build Your Network with LinkedIn 01:00:00 Captivate Your Audience with YouTube 01:00:00 Conclusion 00:15:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Networking skills for sales professionals (In-House)
By The In House Training Company
Many people have a misconception about networking events, and lose out on new business opportunities as a result. They either don't appreciate the real benefits and techniques of networking and don't attend events, or they attempt to 'sell on the first date', causing resentment. You can either attempt to make a sale for a quick buck (which is particularly likely to backfire at a networking event), or you can try to open a long-term relationship, creating new opportunities and a high lifetime value customer (which is how it's meant to be done). Networking, when done properly, is an excellent tool for referrals. But you have to appreciate that it's done on the basis of giving rather than receiving and this doesn't always come naturally to sales professionals. The old saying that it's about getting to 'know, like and trust' is still true. This workshop is about having your prospects and customers getting to know, like and trust you, and building that lifetime value as a result. By the end of this programme, participants will be able to: Understand what networking is - networking etiquette Know how and where to network Clarify their objectives - why network Use the 4 basic questions to start a conversation Build rapport quickly and easily Answer the question 'What do you do?' effectively in a few seconds Deliver a 60-second pitch Break into a group Prepare for a network meeting Identify opportunities Use tools to assist in networking 1 Introduction Aims and objectives 2 What is networking? Why network - objectives and goal setting Networking etiquette Preparation - online and offline tools to use Identify networking opportunities - where to network Know what you have to offer 'Know, like and trust' - the process 3 What do you do? Answer in 5-10 seconds Create and deliver a 60-second pitch Who is your target market? 4 Starting a conversation Breaking into a group Building rapport The 4 questions to start a conversation Moving on 5 Communicate and engage LISTEN - 4 types of listening skill Ask powerful questions Influence - don't sell What can you do to help others - give to get 6 Power of referrals Who can give you referrals? When to give or ask for referrals Have a referral system Showing appreciation 7 Social media and other online tools Using LinkedIn and other social media Online directories 8 Next steps Following up Arranging one-to-one meetings Developing relationships
Career management
By Exkavate Ltd
Whether you’re a career driver, passenger or hitchhiker, it helps to have a sense of what works for you. We give you the tips, tricks and tools to help you plan your career with confidence, no matter what stage you’re at. Career management is all about taking responsibility for your future. It’s a process you’ll want to return to frequently, so we'll give you templates and ideas to capture your thoughts and plans; then you can be clear about how to capitalise on your strengths, skills and experience.
The Digital Marketing Masterclass for Home business Owners is a wonderful learning opportunity for anyone who has a passion for this topic and is interested in enjoying a long career in the relevant industry. It’s also for anyone who is already working in this field and looking to brush up their knowledge and boost their career with a recognised certification. This Digital Marketing Masterclass for Home business Owners consists of several modules that take around 26 hours to complete. The course is accompanied by instructional videos, helpful illustrations, how-to instructions and advice. The course is offered online at a very affordable price. That gives you the ability to study at your own pace in the comfort of your home. You can access the modules from anywhere and from any device. Why choose this course Earn an e-certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certification After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Course Contents Introduction Define Your Business & Target Audience Brand Identity Websites Email Marketing Copywriting, Blogging & SEO YouTube Video Marketing Facebook Groups (Social Media Marketing) Facebook Pages (Social Media Marketing) Facebook Ads (Social Media Marketing) Facebook Retargeting (Social Media Marketing) Facebook For Local Business (Social Media Marketing) Google Adwords Twitter (Social Media Marketing) Instagram (Social Media Marketing) Pinterest (Social Media Marketing) LinkedIn (Social Media Marketing) Periscope (Social Media Marketing) Social Media Live Streaming Podcasting Quora Google Analytics Google Plus (Social Media Marketing) Conclusion
Course Overview: Data analysis is a hot skill in today's job market. According to a recent study by LinkedIn, demand for data analysts is growing 15 times faster than the average for all occupations. And the salaries are good too. The average salary for a data analyst in the UK is £40,000. If you're looking to get ahead in your career or learn a new skill that's in high demand, then the Data Analysis in Excel Level 3 Course is for you. In this course, you'll learn how to use Excel to analyse data like a pro. You'll learn how to clean, format, and analyse data using various Excel tools and techniques. You'll also learn how to create charts and graphs to visualise your data. This course won't merely make you adept at Excel. It will mould you into a data wizard, wielding Excel as a potent tool to make data sing and secrets reveal themselves. Enrol Today and Start Learning! Key Features of the Course: Embark on your data analysis journey with us and discover these exciting features: A CPD Certificate to validate your newfound skills. 24/7 Learning Assistance for any hour inspiration strikes. Engaging learning materials to ensure an enriching learning experience. Who is This Course For? Our Data Analysis in Excel Level 3 Course caters to ambitious individuals with a basic understanding of Excel, eager to take their skills to new heights. This course welcomes everything from budding data enthusiasts to established business analysts seeking to fortify their analytical toolkits. What You Will Learn: Dive deep into the labyrinth of data as you master essential modules such as 'Search for and Replace Data,' 'Sort and Filter Data,' and 'Query Data with Database Functions.' Venture further into data exploration with our 'Outline and Subtotal Data' module, where you'll learn to summarise your data for a more organised view efficiently. The journey continues with modules like 'Create Charts' and 'Modify and Format Charts,' enabling you to translate complex data into easy-to-understand visuals. Furthermore, our dedicated modules on 'Creating a PivotTable' and 'Analysing PivotTable Data' promise a comprehensive understanding of one of Excel's most powerful tools. Why Enrol in This Course: Rated as a top-reviewed course and constantly updated to keep up with the latest trends, our Data Analysis in Excel Level 3 Course equips you with sought-after skills like data forecasting, creating sparklines, using advanced chart features, and more. Requirements: While no specific prerequisites are required, a basic understanding of Excel and an eagerness to explore the fascinating world of data analysis would be beneficial. Career Path: On completion of this Data Analysis in Excel Level 3 Course course, you'll be ready to step into diverse roles such as: Data Analyst (£30,000-£35,000) Business Intelligence Analyst (£32,000-£37,000) Market Research Analyst (£28,000-£33,000) Operations Analyst (£31,000-£36,000) Financial Analyst (£35,000-£40,000) Supply Chain Analyst (£30,000-£35,000) Sales Analyst (£29,000-£34,000) Certification: Upon successful completion of the course, you'll be awarded a prestigious CPD Certificate, demonstrating your expertise in data analysis using Excel. So, are you ready to discover the hidden stories in data and revolutionise decision-making? Enrol in our Data Analysis in Excel Level 3 Course and start your journey today! Course Curriculum 11 sections • 32 lectures • 04:43:00 total length •Insert, Delete, and Adjust Cells, Columns, and Rows: 00:10:00 •Search for and Replace Data: 00:09:00 •Use Proofing and Research Tools: 00:07:00 •Sort Data: 00:10:00 •Filter Data: 00:10:00 •Query Data with Database Functions: 00:09:00 •Outline and Subtotal Data: 00:09:00 •Apply Intermediate Conditional Formatting: 00:07:00 •Apply Advanced Conditional Formatting: 00:05:00 •Create Charts: 00:13:00 •Modify and Format Charts: 00:12:00 •Use Advanced Chart Features: 00:12:00 •Create a PivotTable: 00:13:00 •Analyze PivotTable Data: 00:12:00 •Present Data with PivotCharts: 00:07:00 •Filter Data by Using Timelines and Slicers: 00:11:00 •Use Links and External References: 00:12:00 •Use 3-D References: 00:06:00 •Consolidate Data: 00:05:00 •Use Lookup Functions: 00:12:00 •Trace Cells: 00:09:00 •Watch and Evaluate Formulas: 00:08:00 •Apply Data Validation: 00:13:00 •Search for Invalid Data and Formulas with Errors: 00:04:00 •Work with Macros: 00:18:00 •Create Sparklines: 00:07:00 •MapData: 00:07:00 •Determine Potential Outcomes Using Data Tables: 00:08:00 •Determine Potential Outcomes Using Scenarios: 00:09:00 •Use the Goal Seek Feature: 00:04:00 •Forecasting Data Trends: 00:05:00 •Assignment - Data Analysis in Excel Level 3 Course: 00:00:00
Advanced sales skills (In-House)
By The In House Training Company
Do you hear yourself saying the same thing over and over again? Do you want to bring some new skills to your role? If you have been in a sales role for some time it is easy to fall into a comfortable pattern. This workshop will help you incorporate advanced techniques drawn from NLP, behavioural science and social psychology into your existing skills. This course will help you: Use the consultative sales process to achieve more cross-sales Employ advanced rapport-building skills Assess the buying preferences of a customer Articulate the link between customer goals and needs Identify your customer's needs and wants Use advanced questioning techniques to gather information Resist the temptation to tell when it would be better to ask Identify communication preferences Given various scenarios, present a product to the explicit need of a customer Appreciate the impact of the language used during this stage of the sale and decide what language is appropriate with a variety of customers Handle objections positively Close the sale or gain commitment to further action 1 Introduction Aims and objectives of the training Personal introductions and objectives Self-assessment of existing sales skills Overview of content 2 Understanding yourself and your customers Personal communication style and what this means in a sales situation Wants versus needs What motivates people to buy Using social media tools such as LinkedIn Managing your portfolio to maximise sales Preparing to sell 3 The sales process Overview of the consultative sales process Review personal strengths and weaknesses as a salesperson Habits of top-performing sales people Common pitfalls Articulate sales goals 4 Building rapport 11 decisions that customers make in the first 9 seconds Spotting buyer communication preferences Building rapport with a wide variety of customers Dealing with emotions Keeping control 5 Questioning and listening Assumptions and how they trip us up Structured questioning Looking for cross-sales Honing your listening skills Identifying buyers' motivation Using summaries to move the customer forward 6 Presenting products and services to customers Choosing the right time to present Using features, advantages and benefits Tailoring your presentation of products and services to match buyer preferences and motivations 7 Gaining commitment When to close Dealing with difficult customers 5 things to avoid when handling a customer objection 8 Managing your business The link between service and sales Using customer surveys Winning back lost business 9 Putting it all together Skills practice Personal learning summary and action plans