Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by CPD UK & Quality License Scheme Tutor Support Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime: With 1 year access to the course materials Online Learning Learn from anywhere, whenever you want This course is aimed to accelerate your digital marketing journey, where you will explore a comprehensive collection of courses, covering essential topics like SEO, social media marketing, email marketing and many more. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Know how to register a website on the Google search console Learn how to shortlist targeted keyword list in google keyword planner Understand how to remove a URL from the Google search engine Discover powerful data analytics to measure SEO performance Understand how to create and set up a Youtube channel banner Know how to install tracking code on your website and add filters and remove internal traffic Get to know email marketing tools set up such as Mailchimp and Getresposne Learn how to increase your connections in no time Know Twitter account setup and features Learn how to set your Facebook page, Facebook icon, cover image, and description Why Digital Marketing - 12 Courses Complete Bundle right for you? This comprehensive online course will guide you on how to register your company in Google Maps and see the email sender's company and logo in your Gmail. You will learn how to generate a sitemap of a website, such as the steps to optimize your website homepage, add a sitemap on Google search, and remove a URL from the Google search engine. In addition, this engaging course will teach you how to set up a Youtube account, optimize an account, and create and set up a Youtube channel banner. By the end of this course, you will have a solid knowledge of digital marketing tactics, search engine optimization (SEO), youtube, google analytics, email marketing, Linkedin, and much more. Digital Marketing Course Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Introduction Welcome General Tips & Tricks Series. How To Register Your Company In Google Maps. How to See Email Sender's Company and Logo in Your Gmail. How to Generate Sitemap of a Website. How to Protect a Website From Spam on WordPress. Quick Way To Identify Whether The Website Is Mobile Optimized. How to Identify Registration Date of Website. How to Identify Duplicate Content From the Web. How to Create Google Alerts. How to Find the Age of the Domain. How to Check if the Website Server is Down. How to Create Text Notes That Will Self Destruct After Being Read. How to Send Google Search Information to Your Friends. How to Find Webhost of Any Website. Discover New Sites That Are Similar to What You Like Already. How to Easily Highlight the Important Parts of a Web Page. How to Share You Email Online Without Worrying About Spam. How to Get Computer Level Answers Without Searching. The Easiest Way to Setup Email Reminders. How to Find the Original URL That's Hiding Behind a Short URL How to Corrupt a File You Shared Online. How to Create a Throwaway Email. How to Check if Your Email Account Has Been Compromised. SEO (Search Engine Optimisation) How to Register Website on Google Search Console. How to Optimize Your Website Homepage. How to Add a Sitemap on Google Search. How to Shortlist Targeted Keyword List in Google Keyword Planner How to Set International Targeting on Google Search ? How to Remove a URL From Google Search Engine. How to identify competitors keywords. How to Leverage Top Sites to Get on Google Search Results. Discover Powerful Data Analytics to Measure Seo Performance. How to Do Keyword Research. How to Write Perfect Title Tags for Search Engines. How to Optimise Heading Tags, External & Internal Links. What Are Backlinks & How to Get Them. How to Write a Perfect Meta Description. How to Enhance Speed & Performance of Your Website. YouTube Youtube Account Setup. Account Optimization. How to Create & Setup Youtube Channel Banner. Youtube Channel Tags, Thumbnails & Custom Thumbnails Analyse Youtube Keyword Research Youtube SEO Techniques What Are Youtube Cards & How Does It Work. How to Optimise Comments & Reply Them in Bulk. How to Grow Your Channel With Competitors Analysis. How to Manage Multiple Youtube Accounts. A Simple Yet Powerful Trick to Increase Your Subscribers List Youtube Paid Advertising How to Monetise Your Youtube Channel Google Analytics How to Install Tracking Code on Your Website. How to Add Filters & Remove Internal Traffic. How to Look and Analyse Different Segment Data. How to Track Paid Campaigns. How to Configure Goals in Google Analytics. How to Link Google Adwords Account. How to Manage Multiple Analytics Accounts. How to Remove Spam Traffic. Email Marketing Email Marketing Tools Set Up ( Mailchimp & Getresponse) How to Install Signup or Popup Forms on the Website. How to Collect Email Address Without a Website. How to Create a 'hook' to Your Signup Forms. Discover the Psychology Behind Acquiring More Leads. Email Marketing Automation Process. Email Analytics Linkedln How to Increase Your Connections in No Time. Secret of Linkedin Inmails. Discover the Best Ways to Use Linkedin Groups. How to Setup a Company Page on Linkedin. How to Increase Traffic to Your Website Using Linkedin Blog. Twitter Twitter Account Setup Knowing Twitter Features Twitter Profile Optimisation How to Get Twitter Followers. Posting First 5 Tweets for Engagement Leveraging Hashtags to Increase Your Tweets Visibility What Are Twitter Polls & How Do You Use Them. A Powerful Trick to Acquire Customers on Twitter. How to Get Followers Retweet Your Post. How to Embed a Twitter Button to Your Website or Post. Twitter Analytics Facebook Set Your Facebook Page Facebook Icon, Cover Image & Description How to Get Your First Page Likes. Discover How to Increase Your Page Likes How to Manage Multiple Facebook Pages. Facebook Comments Leveraging Facebook Groups Facebook Autoposting Run a Competition Facebook Ads How to Get Best Out of Facebook Ads.Facebook Pixel & Re-marketing Instagram How to Setup a Instagram Business Profile. Set Up Instagram Bio & Profile Image. Leveraging Instagram Accounts A Simple Way to Create Free Content on Instagram Secret of Hashtags on Instagram Reposting Instagram App How to Get Genuine Instagram Followers. Discover How to Grow Your Business Through Instagram Stories How to Get Your Posts Reposted on Instagram by Influencers. Selling Your Product / Services Instagram Shopping Mobile App A Quick Way to Do App Store Marketing Research How to Discover the Estimate Size of Your Market. Discover the Best Ways to Promote Your App. App Installs via Facebook Ads App installs via Google Ads How to make money from your app ? How to optimise your App store listing ? Discover growth hacking techniques for App downloads App analytics Techniques to get to the top of App store ranking ? Who should take this course? This comprehensive course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital marketing. Entry Requirements There are no academic entry requirements for this course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This digital marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org
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Course overview Advertising helps generate traffic on websites. However, customers might not buy products or services on their first visit. So here comes the importance of retargeting ads. It's an advertising technique that targets lapsed customers with visuals or text ads to persuade them to buy. The Complete Guide to Retargeting Ads course will guide you in every step of the way to create crazy effective retargeting ads. You will understand how retargeting works and learn how to set up and optimize profitable remarketing and retargeting campaigns. In addition, you will learn the process for remarketing audiences in Google Adwords and Analytics and identify the benefits of using Google Tag Manager. The skills you develop in the learning process will help you showcase your best selling products and services to your abandoning visitors and get them to take action. Enrol right now, reach your target customers and enjoy better marketing! Learning Outcomes Get to know how retargeting works Learn step-by-step how to plan your retargeting campaigns Know how to use Google Analytics to develop and build your audience segments Be able to create Google Ads remarketing tags in Google Tag Manager Understand how to configure your remarketing campaigns in Google AdWords Learn how to build and Configure new retargeting ads lists inside Google AdWords Who Is This Course For? The Complete Guide to Retargeting Ads course is beneficial for highly motivated learners interested in building profitable remarketing ads and campaigns. It offers an excellent opportunity to make the most of website traffic and drive business success. Entry Requirement This course is available to all learners of all academic backgrounds. Learners should be aged 16 or over. Good understanding of English language, numeracy and ICT skills are required to take this course. Certification After you have successfully completed the course, you will obtain an Accredited Certificate of Achievement. And, you will also receive a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy for £39 or in PDF format at the cost of £24. The PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why Choose Us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos and materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; United Kingdom & internationally recognized accredited qualification; Access to course content on mobile, tablet and desktop from anywhere, anytime; Substantial career advancement opportunities; 24/7 student support via email. Career Path The Complete Guide to Retargeting Ads course provides essential skills that will make you more effective in your role. It would be beneficial for any related profession in the industry, such as Adverts Operation Manager Digital Marketing Manager Digital Marketing Executive Social Media and Community Manager Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem Part 1 00:08:00 The Digital Advertising Ecosystem Part 2 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Unlock the secrets of successful digital marketing with our comprehensive Digital Marketing Masterclass. From social media strategies to SEO techniques, this course empowers you with the knowledge and skills needed to thrive in the ever-evolving online landscape. Join now to gain expert insights, hands-on experience, and stay ahead in the competitive world of digital marketing. Elevate your career with our cutting-edge Masterclass today!