Course overview Advertising helps generate traffic on websites. However, customers might not buy products or services on their first visit. So here comes the importance of retargeting ads. It's an advertising technique that targets lapsed customers with visuals or text ads to persuade them to buy. The Complete Guide to Retargeting Ads course will guide you in every step of the way to create crazy effective retargeting ads. You will understand how retargeting works and learn how to set up and optimize profitable remarketing and retargeting campaigns. In addition, you will learn the process for remarketing audiences in Google Adwords and Analytics and identify the benefits of using Google Tag Manager. The skills you develop in the learning process will help you showcase your best selling products and services to your abandoning visitors and get them to take action. Enrol right now, reach your target customers and enjoy better marketing! Learning Outcomes Get to know how retargeting works Learn step-by-step how to plan your retargeting campaigns Know how to use Google Analytics to develop and build your audience segments Be able to create Google Ads remarketing tags in Google Tag Manager Understand how to configure your remarketing campaigns in Google AdWords Learn how to build and Configure new retargeting ads lists inside Google AdWords Who Is This Course For? The Complete Guide to Retargeting Ads course is beneficial for highly motivated learners interested in building profitable remarketing ads and campaigns. It offers an excellent opportunity to make the most of website traffic and drive business success. Entry Requirement This course is available to all learners of all academic backgrounds. Learners should be aged 16 or over. Good understanding of English language, numeracy and ICT skills are required to take this course. Certification After you have successfully completed the course, you will obtain an Accredited Certificate of Achievement. And, you will also receive a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy for £39 or in PDF format at the cost of £24. The PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why Choose Us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos and materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; United Kingdom & internationally recognized accredited qualification; Access to course content on mobile, tablet and desktop from anywhere, anytime; Substantial career advancement opportunities; 24/7 student support via email. Career Path The Complete Guide to Retargeting Ads course provides essential skills that will make you more effective in your role. It would be beneficial for any related profession in the industry, such as Adverts Operation Manager Digital Marketing Manager Digital Marketing Executive Social Media and Community Manager Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem Part 1 00:08:00 The Digital Advertising Ecosystem Part 2 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
How to Get SEO Clients For Your Digital Marketing Agency This course shows you how to get SEO clients and grow your digital marketing agency. You will learn the most effective ways to reach out to businesses and offer your SEO services. We will cover proven client acquisition methods such as cold emails, job boards, freelancing sites, and social platforms. You’ll also discover how to use tools and systems to bring in leads on autopilot. Whether you’re just starting or want to scale up, this course gives you the steps to get results. Course Curriculum Introduction To The Course Freelancing - Elance, ODesk, Freelancer Cold Calling Cold Email Tactics and LinkdIn Indeed.com & Job Boards Thumbtack Facebook Contacts Craigslist & YellowPages Direct Mail Rank & Rent with Websites & YouTube Really Useful Tools for Lead Generation Conclusion (Learn more about this online course)
The Foundations of Marketing Mix course is an in-depth exploration of essential marketing concepts within the context of tourism and hospitality industries. It offers a comprehensive understanding of the Marketing Mix and the Nine P Model, encompassing People, Planning, Product, Place, Price, Promotion, Partners, Presentation, and Passion. This course delves into the critical analysis of these elements to facilitate strategic decision-making. This course merges theoretical foundations with practical applications, fostering a holistic grasp of marketing strategies essential for success in the dynamic tourism and hospitality industries. After completing this course, you will be able to: Evaluate the Marketing Mix and the comprehensive Nine P Model, delving into its nuanced components and implications. Gain insights into the pivotal role of Tourism and Hospitality within a country's economy. Explore marketing as an integrated and cross-functional activity within the Tourism and Hospitality sectors. Comprehend and apply Integrated Marketing strategies tailored to the Tourism and Hospitality Business landscape. "Foundations of Marketing mix" delves into core principles and methodologies shaping successful marketing strategies. This course covers market analysis, consumer behavior, and strategic planning techniques to build effective marketing campaigns. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. The Components of the Marketing Mix Self-paced pre-recorded learning content on this topic. Foundations of Marketing Mix Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. · Guest Service Management· Hospitality Marketing Strategies· Tourism Industry Professionalism· Hospitality Branding and Standards· Customer Experience Enhancement· Hospitality and Tourism Management Strategies· Digital Marketing Specialization· Brand Management Specialization· Strategic Marketing Management Specialization· Marketing Analytics Specialization· International Marketing Specialization Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
This Level 2 Diploma in Business Administration course will help you understand teamwork concepts, dispute resolution strategies and provide support and constructive feedback to coworkers. You will be responsible for planning and managing personal and professional performance, workloads, and priorities and utilising time management tools and strategies to assist the company in meeting its operational goals. The Level 2 Diploma in Business Administration course covers communication in a business environment, principles of providing administrative services, managing personal performance and development, preparing text from notes using touch typing, maintaining and issuing stationery and supplies, administering the recruitment and selection process, and contributing to the development and implementation of an information system. Learning Outcomes After completing this Level 2 Diploma in Business Administration course, the learner will be able to: Know how to communicate in a business environment. Gain a solid understanding of principles of business document production and information management. Gain extensive skills in developing working relationships with colleagues. Gain an in-depth understanding of employer organisations. Enhance communication and performance skills in a business environment. Manage personal and professional development. Know how to work safely in a business environment. Why Choose Level 2 Diploma in Business Administration Course from Us Self-paced course, access available from anywhere. Easy to understand, high-quality study materials. Course developed by industry experts. MCQ quiz after each module to assess your learning. Automated and instant assessment results. 24/7 support via live chat, phone call or email. Free PDF certificate as soon as completing the course. **Courses are included in this Course Course 01: Level 2 Diploma in Business Administration Course 02: Level 3 Business Administration Course 03: Level 7 Business Management Course 04: Level 5 Diploma in Business Analysis Course 05: Level 1 Business Management ***Other Benefits of Level 2 Diploma in Business Administration Course Free 5 PDF Certificate Lifetime Access Free Retake Exam Tutor Support [ Note: Free PDF certificate as soon as completing the Level 2 Diploma in Business Administration course ] Course Curriculum *** Level 2 Diploma in Business Administration *** Module 1: Communication in a Business Environment Module 2: Principles of Providing Administrative Services Module 3: Principles of Business Document Production and Information Management Module 4: Understand Employer Organisations Module 5: Manage Personal Performance and Development Module 6: Develop Working Relationships with Colleagues Module 7: Manage Diary Systems Module 8: Produce Business Documents Module 9: Health and Safety in a Business Environment Module 10: Handle Mail Module 11: Principles of Digital Marketing Module 12: Administer Finance Module 13: Understand Working in a Customer Service Environment Module 14: Principles of Team Leading Module 15: Principles of Equality and Diversity in the Workplace Module 16: Exploring Social Media Module 17: Understand the Safe Use of Online and Social Media Platforms Assessment Method After completing each module of the Level 2 Diploma in Business Administration Course, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Certification After completing the MCQ/Assignment assessment for this Level 2 Diploma in Business Administration course, you will be entitled to a Certificate of Completion from Training Tale. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99. Who is this course for? This Level 2 Diploma in Business Administration course is ideal for learners who work in business and administration and want to improve their knowledge and skills in various work environments and sectors. It forms the knowledge and competency Requirements Students who intend to enrol in this Level 2 Diploma in Business Administration course must meet the following requirements: Good command of the English language Must be vivacious and self-driven Basic computer knowledge A minimum of 16 years of age is required Career path This Level 2 Diploma in Business Administration qualification will increase your chances of obtaining long-term employment and progressing to the following job roles: Administration Assistant Business Support team member Junior/Apprentice Secretary Junior/Apprentice Personal Assistant Certificates Certificate of completion Digital certificate - Included
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Course Overview Email marketing is the most effective and profitable marketing strategy for digital marketing. But if you don't it have proper ideas and guidelines, you might end up spending quite a large amount of money on email campaign services. Now create your own email campaigns specially designed for you and boost Your marketing even more. Learn how you can create HTML emails from scratch in this Build an HTML Email From Scratch in Just 2 hour course and stop spending money for random email campaign services. This Build an HTML Email From Scratch in Just 2 hour course will teach you how you can create HTML email services for yourself that will get you the best output. You will learn how to create HTML landing pages, HTML emails, edit email templates, algorithms, uploading images and GIF files and many other related skills that will help you boost your productivity. Learning Outcomes Learn to create HTML landing pages Be able to understand the steps of email marketing Familiarize with various HTML email templates Learn to create GIFs, Animated pictures and insert them into your email Be able to connect your Gmail account with an HTML landing page Who is this course for? This course is ideal for anyone who wants to learn how to create HTML emails and boost their email campaigning skill. You will learn the step by step process of email campaigning from this course. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Build an HTML Email From Scratch in Just 2 hour Course is a useful qualification to possess and would be beneficial for any related profession or industry such as: Web Developers Digital Marketers Freelancers Business Owners Programmers Unit 01: Overview of HTML Email, tools and algorithm of work Introduction 00:02:00 Tools overview 00:05:00 Algorithm 00:03:00 What is HTML Email? 00:04:00 Unit 02: Building HTML Email Building HTML Email part1 00:07:00 Building HTML Email part2 00:06:00 Building HTML Email part3 00:03:00 Building HTML Email part4 00:06:00 Building HTML Email part5 00:09:00 Building HTML Email part6 00:06:00 Tips on building Email structure part 1 00:10:00 Tips on building Email structure part 2 00:02:00 Uploading images on the internet 00:08:00 Create HTML Email template in Thunderbird email client 00:07:00 Create HTML Email template in Gmail 00:04:00 Two scenarios for your client 00:05:00 Creating GIF animated picture for Email 00:09:00 Final overview and Goodbye. 00:05:00 Resources Resources - Build an HTML Email From Scratch in Just 2 hour 00:00:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00