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Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by: CPD UK & Quality License Scheme Tutor Support: Unlimited support via email, till you complete the course Recognised Certification Accepted by thousands of professional bodies Start Anytime: With 1 year access to the course materials Online Learning: Learn from anywhere, whenever you want This course will elevate your digital marketing skills. Designed for advanced learners, this course dives deeper into strategic techniques and cutting edge trends of digital advertising. You will understand advanced ad targeting and the use of various digital platforms from this course. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Recognise the key elements of digital advertising Learn the fundamentals of advertising Learn the benefits of digital advertising and marketing Understand digital advertising and marketing strategies Learn about programmatic advertising, real time bidding and the automated buying process. Recognise the importance of mobile marketing and understand its operation Understand what are the waterfalls and header bidding and how they are changing advertising Know how to collect data and use it Learn about verification and viewability Know about the future of digital advertising and marketing Why Digital Advertising and Marketing Course 201 right for you? This popular digital advertising and marketing 201 course will help you recognise the key elements of digital marketing and advertising by helping you understand what is digital marketing and advertising. You will also recognise the advantages of marketing and digital advertising by taking this comprehensive online course. This flexible digital advertising and marketing 201 course will also provide you with an understanding of programmatic advertising, real time bidding and the automated buying process. You will also acquire knowledge about what are waterfalls and header bidding and how they are changing advertising and much more with this extensive online course. By the end of the course, you will obtain the skills required to gain an understanding of what is digital advertising and marketing and will also gain the expertise required to become a confident marketer. Digital Advertising and Marketing Course 201 Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Introduction Introduction Programmatic Advertising -real Time Bidding and the Automated Buying Process Programmatic Advertising Explained - Intermediate Digital Marketing Skillset RTB (Real Time Bidding) Explained - Intermediate Digital Marketing Skillset Waterfalls & Header Bidding - What They Are & How They Are Changing Advertising Traditional Waterfalls - Advance Level Digital Marketing Skillset Header Bidding - How Publishers Increase Revenue From Their Ad Inventory Header Bidding in Mobile - Advance Level Digital Marketing Skillset - Publishers Mobile - SDKs & Trends: Mobile Marketing is big Business. Learn How it Works SDKs (Standard Development Kit) - Mobile Marketing Must-Haves Mobile Trends - Understand The Grow of Mobile in Digital Marketing Efforts Verification & Viewability Ad Verification - MOAT/IAS/Double Verify and Other Ad-Tech Platforms Bots & Fraud - Identify and Prevent Fraud in Digital Marketing and Advertising Ad Viewability - How to Identify When a Real Human Sees Your Ad Ads.Txt - A New Way to Identify and Prevent Fraud Data Collection & Use Types of Data Advertisers Collect - Google/Amazon/Facebook & Others Laws & Privacy Concerns Around Data Data Management Platforms & How Advertisers Use Them The Future Google's EBDA & Amazon's TAM - The Future of Digital Advertising & Marketing Thank You Thank You for Taking The Course Who should take this course? This comprehensive digital advertising and marketing 201 course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing. Entry Requirements There are no academic entry requirements for this 'digital advertising and marketing 201: top topic & trends ' course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This digital advertising and marketing 201 course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by: CPD UK & Quality License Scheme Tutor Support: Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime: With 1 year access to the course materials Online Learning: Learn from anywhere, whenever you want This course will help you understand the methods of automated ad buying and placement, allowing you to reach your target audience at the right time and on the right platforms. You can elevate your advertising strategy and expand your digital skill set with this comprehensive course. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Obtain an understanding of the fundamental aspects of programmatic advertising Recognise what is programmatic advertising Learn the benefits of what is programmatic advertising Understand various what is programmatic advertising strategies Learn about the qualifying media and ad standards Know the walkthrough of the programmatic process Learn about the impact of digital marketing in today's world Know how to set prices in a programmatic environment Realise how the auction works specifically in apps Why Programmatic Advertising Course right for you? This programmatic advertising online course is perfect for those who are willing to understand what is programmatic advertising and become confident digital marketers. This online course will also teach you about the impact of digital marketing in today's world and the benefits of using programmatic advertising. This programmatic advertising online course will also help you acquire knowledge about the qualifying media and ad standards. You will also learn about the walkthrough of the programmatic process and much more after taking this popular online course. By the end of the course, you will acquire a better understanding of what is programmatic advertising and what are its essential elements. After finishing this popular online course, you will also develop the skills required to become a confident digital marketer. Programmatic Advertising Course Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Introduction to Programmatic Advertising Welcome to Programmatic Advertising - Digital Marketing in Today's World High Level, What is Programmatic Advertising and What Are the Advantages Digital Marketing Introduction - Programmatic Advertising Digital Marketing Introduction - Qualifying Media and Ad Standards How It Works - a Walkthrough of the Programmatic Process The Programmatic Process in Action - Walking Through the Process Data Enhanced Ad Buys - Using DMPs to Make More Informed Buying Decisions Programmatic vs. RTB - Defining RTB and Programmatic Programmatic Vs. RTB - They Are Not One in The Same, So What Are They Reporting - Go Beyond Impressions and Clicks and Discover Response, Win, & Fill Setting Pricing in a Programmatic Environment Auctions -Waterfall,Header Bidding, and All About Programmatic Auctions Auctions - an Introduction to First & Second Price Auctions in Digital Marketing Traditional Waterfall - Digital Marketing Process of Serving an Ad Header Bidding - Programmatic Advertising 2.0 - Digital Marketing's New King Mobile Header Bidding - How This Auction Works Specifically in-app Recap & Thank You Recap - Thank You - and Bonus Lecture Who should take this course? This comprehensive programmatic advertising course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing. Entry Requirements There are no academic entry requirements for this programmatic advertising course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This programmatic advertising online course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

🌟 Supercharge Your Digital Marketing with our Comprehensive Online Course: 'Mastering Retargeting PPC Ads on Google, Facebook, YouTube, and Adroll'! 🌟 Are you ready to unlock the secrets to skyrocketing your online advertising success? Look no further! Join our exclusive course and become a master of Retargeting PPC Ads on the leading platforms: Google, Facebook, YouTube, and Adroll.   🚀 Why Choose Our Course? ✅ Comprehensive Learning: Gain in-depth insights into the intricacies of retargeting strategies on Google, Facebook, YouTube, and Adroll. ✅ Expert Guidance: Learn from industry experts who have hands-on experience in crafting highly effective PPC ad campaigns. ✅ Practical Techniques: Get access to actionable techniques and best practices to optimize your ad campaigns and maximize ROI. ✅ Cutting-Edge Strategies: Stay ahead in the digital marketing game by harnessing the power of retargeting across multiple platforms.   📚 What You'll Learn: 🎯 Understanding the fundamentals of retargeting and its significance in PPC advertising. 📈 Crafting compelling ad copies and visuals tailored for each platform. 🔍 Leveraging audience segmentation and targeting for enhanced engagement and conversion. 💡 Implementing advanced retargeting strategies to drive sales and brand awareness. 📊 Analyzing metrics and optimizing campaigns for optimal performance.   💥 BONUS Features: 🔔 Exclusive access to live Q&A sessions with industry experts. 📑 Downloadable resources, templates, and checklists to streamline your ad campaigns. 📆 Lifetime access to updated course content to keep you at the forefront of digital marketing trends.   🎓 Who Is This Course For? 👩‍💼 Marketing Professionals seeking to elevate their skills in PPC advertising. 🚀 Entrepreneurs looking to scale their businesses through targeted online advertising. 💼 Small Business Owners aiming to maximize their marketing budgets effectively. 📈 Anyone passionate about mastering the art of retargeting PPC ads across major platforms! Course Curriculum

🚀 Unlock Your Digital Potential with 'Digital Presence Mastery: Strategic Social Engagement' 🚀 Are you ready to elevate your online presence and take control of your digital narrative? Introducing our groundbreaking online course: 'Digital Presence Mastery: Strategic Social Engagement.' This comprehensive program is designed to empower you with the skills and strategies needed to dominate the digital landscape.   🌐 Course Overview: Introduction: Dive into the world of digital presence and understand the key components that contribute to a successful online brand. Module 1: Social Media Marketing: Master the art of leveraging social media platforms to amplify your brand and connect with your target audience. Module 2: Marketing On Facebook & Instagram: Unlock the secrets of Facebook and Instagram marketing, harnessing the power of these social giants to grow your influence. Module 3: Marketing On Twitter & Youtube: Discover the unique strategies for effective marketing on Twitter and YouTube, maximizing your reach and engagement. Module 4: Introduction To Pinterest Marketing: Explore the potential of Pinterest and learn how to integrate it into your digital marketing strategy. Modules 5-7: Pinterest Marketing - Part 1, Part 2, Part 3: Delve deeper into Pinterest marketing, covering advanced tactics and techniques to boost your visibility on this visual platform. Module 8: Linkedin Marketing Intro: Leverage the professional networking platform, LinkedIn, to build authority and establish a strong professional presence. Modules 9-11: Linkedin Marketing - Part 1, Part 2, Part 3: Unlock the full potential of LinkedIn with in-depth insights into advanced marketing strategies for this unique platform. Module 12: Introduction To Split Testing: Understand the importance of split testing and how it can optimize your digital marketing efforts. Modules 13-15: Split Testing - Part 1, Part 2, Part 3: Master the art of split testing with practical applications and real-world examples to refine your campaigns for maximum impact. Module 16: Introduction To Funnel Building: Learn the fundamentals of creating effective sales funnels to guide your audience seamlessly through the buyer's journey. Modules 17-19: Funnel Building - Part 1, Part 2, Part 3: Unlock the secrets of successful funnel building, from capturing leads to driving conversions, ensuring a seamless and effective customer journey.   🎓 Why Choose 'Digital Presence Mastery'? Expert-Led Curriculum: Taught by industry experts with a proven track record in digital marketing. Hands-On Learning: Practical, real-world applications to ensure you can implement what you learn immediately. Comprehensive Approach: From social media to split testing and funnel building, this course covers it all. Lifetime Access: Enjoy ongoing access to course materials, ensuring you stay ahead of the ever-evolving digital landscape.   🚀 Transform Your Digital Presence Today! Don't let the digital world pass you by. Enroll in 'Digital Presence Mastery' now and unlock the strategies to propel your brand to new heights. Take charge of your online narrative and thrive in the competitive digital landscape.   👉 Embark your path to 'Digital Presence Mastery: Strategic Social Engagement.'👈 Course Curriculum Module 1: Social Media Marketing Social Media Marketing 00:47 Module 2: Marketing On Facebook & Instagram Marketing on Facebook & Instagram 19:18 Module 3: Marketing On Twitter & Youtube Marketing On Twitter & Youtube 13:49 Module 4: Introduction To Pintrest Marketing Introduction To Pintrest Marketing 00:46 Module 5: Pintrest Marketing - Part 1 Pintrest Marketing - Part 1 07:29 Module 6: Pintrest Marketing - Part 2 Pintrest Marketing - Part 2 15:39 Module 7: Pintrest Marketing - Part 3 Pintrest Marketing - Part 3 10:36 Module 8: Linkedin Marketing Introduction Linkedin Marketing Introduction 00:46 Module 9: Linkedin Marketing - Part 1 Linkedin Marketing - Part 1 06:13 Module 10: Linkedin Marketing - Part 2 Linkedin Marketing - Part 2 07:06 Module 11: Linkedin Marketing - Part 3 Linkedin Marketing - Part 3 05:04 Module 12: Introduction To Split Testing Introduction To Split Testing 00:48 Module 13: Split Testing - Part 1 Split Testing - Part 1 09:32 Module 14: Split Testing - Part 2 Split Testing - Part 2 05:01 Module 15: Split Testing - Part 3 Split Testing - Part 3 08:43 Module 16: Introduction To Funnel Building Introduction To Funnel Building 00:48 Module 17: Funnel Building - Part 1 Funnel Building - Part 1 04:14 Module 18: Funnel Building - Part 2 Funnel Building - Part 2 06:56 Module 19: Funnel Building - Part 3 Funnel Building - Part 3 08:56

🚀 Unlock the Power of Persuasion with Email Sales Letter Mastery Course! 🚀 Are you tired of sending out emails that seem to vanish into the abyss of cyberspace, never to be opened or acted upon? Do you long to craft messages that captivate your audience, compel action, and drive sales effortlessly? Look no further! Welcome to the Email Sales Letter Mastery Course, your ticket to becoming a master wordsmith in the digital age!   📧 Why Email Sales Letters Matter: 📧 In today's fast-paced world, where attention spans are fleeting and competition is fierce, mastering the art of persuasive communication is essential. Email sales letters serve as your digital handshake, your virtual storefront, and your direct line to potential customers. With the right skills, you can transform mundane messages into magnetic marketing tools that not only grab attention but also convert leads into loyal customers.   🌟 Benefits of Taking Our Course: 🌟 Craft Compelling Content: Learn the secrets to crafting attention-grabbing subject lines, irresistible opening paragraphs, and persuasive calls to action that compel readers to take immediate action. Boost Conversion Rates: Discover proven techniques to optimize your email sales letters for maximum conversion rates, turning casual readers into enthusiastic buyers. Stand Out from the Crowd: Gain insights into the psychology of persuasion and consumer behavior, allowing you to tailor your messages to resonate deeply with your target audience. Save Time and Effort: Streamline your email marketing efforts by mastering efficient writing techniques and templates that allow you to create impactful messages in a fraction of the time. Drive Revenue Growth: Unlock the potential of your email marketing campaigns to drive significant revenue growth for your business or clients, achieving tangible results that speak for themselves.   💼 Who is this for? 💼 This course is ideal for entrepreneurs, marketers, sales professionals, freelancers, and anyone looking to harness the power of persuasive communication in the digital realm. Whether you're a seasoned pro or just starting out, our comprehensive curriculum is designed to meet you where you are and elevate your skills to new heights.   🚀 Career Path: 🚀 Upon completing the Email Sales Letter Mastery Course, you'll be equipped with the tools and knowledge to excel in various career paths, including: Digital Marketing Specialist: Become a sought-after digital marketing expert, leveraging your skills in email copywriting to drive results for businesses across industries. Freelance Copywriter: Launch a successful freelance career as a copywriter, offering your services to clients seeking compelling email marketing campaigns that deliver real ROI. E-commerce Entrepreneur: Take your e-commerce business to the next level by mastering the art of persuasive email marketing, increasing customer engagement, and driving sales. Sales and Business Development: Excel in sales and business development roles by honing your communication skills and mastering the art of persuasive storytelling to win over clients and customers. Content Marketing Manager: Lead content marketing initiatives with confidence, leveraging your expertise in email sales letters to engage audiences, nurture leads, and drive conversions.   Don't let lackluster email marketing hold you back from achieving your business goals. Enroll in the Email Sales Letter Mastery Course today and unleash the power of persuasive communication in the digital age! 🌟 FAQ (Frequently Asked Questions) - Email Sales Letter Course Q1: What is an Email Sales Letter? An Email Sales Letter is a type of marketing communication sent via email with the primary goal of persuading recipients to take a specific action, such as making a purchase, signing up for a service, or attending an event. It typically follows a structured format, highlighting the benefits of a product or service and includes a clear call-to-action. Q2: Why is it important to learn how to write effective Email Sales Letters? Learning how to write effective Email Sales Letters is crucial for businesses and marketers as it can significantly impact their sales and conversion rates. With email being a widely used communication channel, mastering the art of crafting compelling sales letters can help businesses engage with their audience, build relationships, and ultimately drive revenue. Q3: What will I learn in this Email Sales Letter course? In this course, you will learn the fundamentals of crafting persuasive Email Sales Letters, including understanding your target audience, structuring your message for maximum impact, writing compelling copy, designing visually appealing layouts, and optimizing for conversions. You will also gain insights into effective strategies for subject lines, personalization, and A/B testing. Q4: Who can benefit from this course? This course is suitable for anyone involved in email marketing, sales, or entrepreneurship, including business owners, marketers, sales professionals, freelancers, and aspiring copywriters. Whether you're looking to boost your company's sales, improve your marketing skills, or start a career in copywriting, mastering the art of writing Email Sales Letters can be immensely beneficial. Q5: How will this course help me improve my email marketing efforts? By completing this course, you will gain practical skills and techniques that can immediately enhance your email marketing efforts. You'll learn how to craft compelling messages that resonate with your audience, increase open and click-through rates, generate more leads and sales, and ultimately grow your business or career in the digital marketing field. Course Curriculum Module 1 Initial Steps Of Writing The Email Initial Steps Of Writing The Email 00:00 Module 2 Grabbing Attention Grabbing Attention 00:00 Module 3 Closing Your Letter Closing Your Letter 00:00

Description: Affiliate programs are some of the most popular online marketing tools, and the same is true for WordPress affiliate programs. With this course, learn how the product creators create initial advertising and pay out only on performance. The product promoters can get paid to recommend great products. WordPress affiliate programs work very simply: you promote products on your blog, social media and/or email list using a unique link and if readers click your link and buy the product within a certain number of days, you get a percentage share of the revenue. But if you know the tricks, you will understand how to do this right. So, why not join this course and find out! Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment:  At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Introduction To The Course Welcome How To Build Easy Drag & Drop 00:01:00 Why WordPress? 00:01:00 Sales Pages Vs. Landing Pages 00:02:00 Comparing Landing Page Plugins Comparing Your Landing Page Options 00:01:00 WordPress Landing Pages - Free Plugin 00:03:00 Instapage 00:02:00 OptimizePress 00:03:00 LeadPages 00:03:00 Marketer Plugin 00:02:00 Visual Composer for WordPress 00:04:00 Thrive Themes Content Builder 00:03:00 Thrive Themes vs. Lead Pages - Added 2016 00:03:00 Examples Of Landing Pages I've Built Digital Marketing Website - Thrive Content Builder 00:01:00 SEO Service Website - Thrive Content Builder 00:03:00 Course Sales Page - Thrive Content Builder 00:01:00 Contractor Website - Visual Composer Plugin 00:01:00 Using Thrive Themes for Landing Pages and Sales Pages Good WordPress Themes To Use With Thrive Themes 00:02:00 Building Out Your Landing Page From Scratch 00:06:00 Using Pre-existing Templates 00:03:00 Introduction to Affiliate Marketing Introduction 00:11:00 Home Base 00:05:00 Start Now 00:06:00 Know Numbers 00:05:00 Audience Relationships 00:06:00 Authority by Association 00:05:00 Value, Value, Value 00:05:00 Networking 00:05:00 Build your list 00:07:00 Create Products 00:06:00 Where the heck is the money 00:05:00 The Secret to Scaling 00:04:00 How the heck do I get started? 00:06:00 Step Two Find a high converting product on Munch Eye 00:02:00 Contact the product creator and get the Sales Page and product access 00:04:00 Go through the product and make a quick presell video prior to launch 00:05:00 Make a 5-10 minute review video showing the sales page and product 00:03:00 Show the review to the product creator and ask if you can add a bonus 00:05:00 Send the presell video to your list the night before 00:01:00 Send your review video to your list when the product launches 00:04:00 Repeat 00:04:00 Taking it to the next level 00:04:00 Introduction Introduction To The Course 00:03:00 Expectations for Cost of Tools and Resources To Build Your Store 00:05:00 Focus & Mindset 00:04:00 Setting Goals 00:02:00 Recommended Site Setup & Tools Learning about WordPress 00:01:00 WordPress Hosting 00:09:00 Becoming an Amazon Affiliate 00:01:00 Organization With Evernote & Google Drive 00:06:00 Niche Selection Choosing Your Niche 00:04:00 Keyword Research 00:05:00 Using the Google Keyword Tool 00:07:00 Amazon Plugin Comparison WordPress WooCommerce & Prosociate 00:04:00 Amazon Affiliate Plugin Comparison 00:05:00 Introduction to Fresh Store Builder 00:04:00 Site Setup (Using Prosociate) Selecting a WooCommerce Theme 00:06:00 Setting Up Google Analytics & Webmaster Tools 00:05:00 Creating Important Content Pages - Contact, About, Privacy Policy & More 00:05:00 How To Add Products With Prosociate 00:13:00 Site Conversions Essential WordPress Plugins for Your Site 00:10:00 Designing Your Site The Right Way 00:08:00 Optimizing Your Site For Maximum Conversions 00:07:00 Getting Advice From Experts 00:06:00 SEO On-Page SEO 00:07:00 Off-Page SEO 00:06:00 Social Media Promotion Intro to Social Media 00:03:00 How To Utilize Pinterest Traffic 00:11:00 How To Utilize Wanelo Traffic 00:05:00 Staying Consistent With Social Media On Your Cell Phone 00:02:00 Paid Advertising, Blogging & Promotion Buying Paid Traffic with BuySellAds 00:04:00 Using Interviews To Get Traffic & Free Backlinks 00:11:00 Blogging With Your eCommerce Store 00:05:00 Outsourcing Help & Hiring Virtual Assistants Outsourcing and Hiring on oDesk (Now UpWork) 00:10:00 Finding Friends and Family To Help With Your Store 00:05:00 Starting Out With Email Marketing 00:05:00 Beyond Being Just an Amazon Affiliate - Phasing Into eCommerce Dropshipping Product & Buying Wholesale 00:08:00 Finding Brands On Other Competitor Sites 00:03:00 Getting Organized by Finding Suppliers & Making Smart Purchases 00:07:00 Dropshipping T-Shirts with Printful 00:06:00 Installing an SSL Certificate & Why You Need One 00:01:00 The Free Amazon Payments Plugin for WooCommerce 00:03:00 Registering a Business LLC with LegalZoom 00:03:00 What is Amazon FBA? 00:05:00 My Amazon Fulfillment Process & My Mini Warehouse 00:04:00 Using FBA Multi-Channel Fulfillment To Sell on eBay and Your Own Site 00:07:00 Bonus: My Success With Freelancing on UpWork 00:04:00 Selling Your Site On An Auction Site 00:07:00 Checking out the Etsy Affiliate Program 00:02:00 An Example Etsy Affiliate Product On My Store 00:04:00 Etsy Affiliate Dashboard in Affiliate Window 00:03:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Kickstart your digital marketing journey with our Basics of Social Media Marketing course. Learn why social media is crucial for your business, and how to craft an effective strategy to engage, grow, and convert your audience. Perfect for beginners looking to make a mark in the digital world.

Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by: CPD UK & Quality License Scheme Tutor Support: Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime: With 1 year access to the course materials Online Learning: Learn from anywhere, whenever you want This course will elevate your digital marketing skills. Designed for advanced learners, this course dives deeper into strategic techniques and cutting edge trends of digital advertising. You will understand advanced ad targeting and the use of various digital platforms from this course. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Boost your career in digital advertising and marketing Deepen your knowledge and skills in your chosen field just in hours not years! Study a course that is easy to follow. Save money and time by studying at your convenient time Have access to a tutor whenever you are in need Why Digital Advertising and Marketing Course 301 right for you? Whether you are self-taught and you want to fill in the gaps for better efficiency and productivity, this digital advertising and marketing 301 course will set you up with a solid foundation to become a confident digital marketer and develop more advanced skills. This comprehensive digital advertising and marketing 301 course is the perfect way to kickstart your career in the field of digital advertising and marketing. This course will give you a competitive advantage in your career, making you stand out from all other applicants and employees. Digital Advertising and Marketing Course 301 Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Introduction Introduction to Digital Advertising and Marketing 301 - I Am Your Host Location Targeting - IP, Wifi, Cell Tower, GPS and How to Detect Fraudulent Data Location Targeting Part 1: How It Works, IP, Wifi, and Cell Tower Targeting Location Targeting Part 2 - GPS Targeting, + How to Find Lat/longs on Google Location Targeting Part 2 - GPS Targeting, + How to Find Lat/longs on Google Beacons - Beacon Target in Digital Marketing. Super Targeted Location Data Beacons - Beacon Target in Digital Marketing. Super Targeted Location Data Retargeting - Retargeting in Digital Marketing & Live Examples Retargeting - How Advertisers Run Digital Retargeting Advertising Campaign Bid Requests & CPM Breakdown Bid Request/Bid Response - The RTB buying process explained Cost Break Down - How is a Final CPM Calculated Research - Publisher, Competitor Spend, Trends, and Social Media Listening Research: Introduction & Publisher Research, Comscore, Quantcast, Kantar & More Research: Competitor & Spend Information, Find Where Competitors Are Spending Research: Trends, Emarketer, Google Keywords, Adweek/adage/digiday Platform Demos : Running Facebook Ads, DSP Use. SSP Use & More Setting a Facebook Brand Page to use for Facebook Ad Campaign Social Media Marketing: Creating a paid Facebook Advertising Campaign DSP Demo Part 1 - Setting up a campaign in a Demand Side Platform DSP Demo Part 2 - Uploading Creative & Custom Audiences SSP Demo Part 1 - How to work with an SSP and Getting Setup SSP Demo Part 2 - Setting up a Mediation Group in Google's AdMob Mobile Banner Ad Best Practices - A Quick Guide from AdMob Contract Negotiations - Who's Involved in The Process and T&Cs Contract Negotiations - How to Review and Execute a Digital Media IO Adblocking - This History of Adblocking ,trends, and Industry Response Adblocking - This History of Adblocking ,trends, and Industry Response Social Listening Social Listening Part 1 - How to Find Out What People Say About Your Brand Social Listening Part 2 - Post-campaign Results & Social Media War Rooms Interviews With Industry Experts Interview Setup - What to expect from our industry experts Kat Earls - Industry Insights Lead at Google / Former Head of Strategy JWT-SF Final Course Recap Final 301 Course Recap & Thank You Who should take this course? This comprehensive digital advertising and marketing 301 course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing. Entry Requirements There are no academic entry requirements for this digital advertising and marketing 301 course, and it is open to students of all academic backgrounds. As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol. Assessment Method On successful completion of the course, you will be required to sit an online multiple-choice assessment. The assessment will be evaluated automatically and the results will be given to you immediately. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

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