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The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients. I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results. What you'll learn Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation Access Google Ads tools for forecasting performance Budget Optimisation techniques using regression formula Advanced Concept Testing: moving beyond A/B ad testing to testing concepts Improving Geotargeting for Local Businesses With A Double Campaign Structure How To Setup, Run, Pivot & Interpret the Paid & Organic Report Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report Identify Opportunities Between Organic & Paid Listings Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts How to find the key pitfalls in any Google Ads account How to Audit a new or existing Google Ads account and find issues to improve upon quickly Utilise Dynamic Ad Customisers for more personalised ads Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA Understand attribution models and why the default last click is not always ideal Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach Develop a multi-funnel remarketing strategy for GDN and search campaign Requirements Able to set up your own Google Ads account Be confident navigating Google Ads accounts Basic exposure to excel filtering & pivot tables Introduction 1. Introduction 00:02:00 Testing to Ad Concepts 2. Introduction to Ad Concepts 00:02:00 3.Example Ad Concepts 00:04:00 4. Label Setup 00:04:00 5. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 6. Understanding the usefulness of this report 00:03:00 7.Linking Google Ads with Search Console 00:04:00 8.Excel Report Setup & Pivot 00:04:00 9.Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10.CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11.The theory behind the double campaign 00:04:00 12.A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13.Introduction to Drafts & Experiments 00:05:00 14.Example experiment Ideas for use 00:06:00 15.Draft & Experiment Setup 00:10:00 16.Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreedsheet template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26.GDN Remarketing 00:06:00 27.Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34.What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36.Dynamic Search Ads 00:03:00 37.Smart Bidding Strategies 00:07:00 38.Lookalike Audiences 00:02:00 39.Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40.Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42.Setting up the Business Data Feed 00:06:00 43.Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features in 2018/19 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00

The Role of Project Managers in an Agile Business Organizations of all types are adopting agile methods to help manage complex work and improve project delivery. If you're a Project Manager, you may be wondering: Is an agile approach right for my organization? Do I have a role on an agile team, and if so, what is it? How do I make agile methods work in my context? This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.

Portfolio Management - Linking Projects to Purpose By understanding the value drivers of the company, not just profit, portfolio management can help companies select the "best" projects. Through the portfolio selection process the expected value of each project is determined. The projects expected value then provides a direct project link to the overall strategy and contribution. Linking projects and purpose is just one of the benefits of effective portfolio management. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.

Beyond Software: How John Deere Used Scrum to Transform Innovation This session will share the amazing results of John Deere's Scrum for Hardware implementation, including analysis as to why their efforts were so successful. Parts of success which will be covered are the Scrum framework and how it fits within the John Deere product development process, and the role of leadership, management, and workers in the change process. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.

The Underlying Principles of Managing Successful Programmes® and PRINCE2® That Lead to Successful Projects and Programmes MSP® and PRINCE2® have been developed over the years through ongoing processes of reviewing projects and programmes from every sector, and of every size and type. This video defines best practice principles that will empower you and your teams to influence and shape endeavours towards ultimate success. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.

Blending Concepts for Success Have you ever finished a Release Planning Meeting thinking everyone understood the features to be built but found out halfway through the third (3) sprint that was not the case? Clearly understood Stories is key to building a solid sprint. Blending Lean UX with Agile Scrum will provide usable techniques to enhance clarity so Agile teams can select stories they understand. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.

ScrumMaster or Armchair Psychologist? Scrum is simple, but it is not easy. Getting a team started with Scrum is the easy part. Due to the transparent nature of Scrum, inevitably the 'people stuff' is readily exposed leaving new ScrumMasters saying 'Now what do I do'? Join us for this one-hour session to learn pragmatic tips to tackle the people part of your Scrum adoption. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.

The Underlying Principles of Managing Successful Programmes® and PRINCE2® That Lead to Successful Projects and Programmes MSP® and PRINCE2® have been developed over the years through ongoing processes of reviewing projects and programmes from every sector, and of every size and type. This video defines best practice principles that will empower you and your teams to influence and shape endeavours towards ultimate success. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.

Do you want to prepare for your dream job but strive hard to find the right courses? Then, stop worrying, for our strategically modified Retail and Supply Chain Management bundle will keep you up to date with the relevant knowledge and most recent matters of this emerging field. So, invest your money and effort in our 33 course mega bundle that will exceed your expectations within your budget. The Retail and Supply Chain Management related fields are thriving across the UK, and recruiters are hiring the most knowledgeable and proficient candidates. It's a demanding field with magnitudes of lucrative choices. If you need more guidance to specialise in this area and need help knowing where to start, then StudyHub proposes a preparatory bundle. This comprehensive Retail and Supply Chain Management bundle will help you build a solid foundation to become a proficient worker in the sector. This Retail and Supply Chain Management Bundle consists of the following 30 CPD Accredited Premium courses - Course 01 :Level 3 Purchasing & Procurement Course 02 :Supply Chain Management Course 03 :Advanced Diploma in Quality Management and Strategic Training - ISO 9001 at QLS Level 7 Course 04 :Retail and Warehouse Management Course 05 :SAP Controlling (CO) - Product Costing S4HANA Course 06 :Financial Management Professional Training Certification Course 07 :Good Manufacturing Practices (GMP) Certification Course Course 08 :Cost Control Process and Management Course 09 :Quality Assurance (QA) Manager Diploma Course 10 :Level 3 Compliance Management & Risk Management Diploma Course 11 :Lean Six Sigma White Belt course Course 12 :Purchase Ledger Training Course 13 :CSR Policies & Supply Chain Management Course 14 :Lean Production, Logistics and Supply Chain Management Training Course 15 :Inventory Management Course 16 :Certificate in UK Commercial Law and Consumer Protection at QLS Level 3 Course 17 :Sales Skills Course 18 :Warehouse Safety Course 19 :Manual Handling Training Course 20 :Six Sigma Green Belt Diploma Course 21 :Lean Six Sigma Black Belt - Advance Diploma Course 22 :Certificate in Facilities Management at QLS Level 3 Course 23 :Enterprise Resource Planning (ERP) Course 24 :Diploma in Business Analysis & Corporate Investigation Training at QLS Level 5 Course 25: Financial Modelling at QLS Level 3 Course 26: Corporate Finance: Profitability in a Financial Downturn Course 27: Risk Management Course 28: Process Mapping: Toolkit Course 29: Financial Planning Course 30: Understanding Financial Statements and Analysis 3 Extraordinary Career Oriented courses that will assist you in reimagining your thriving techniques- Course 01 :Career Development Plan Fundamentals Course 02 :CV Writing and Job Searching Course 03 :Interview Skills: Ace the Interview Learning Outcome This tailor-made Retail and Supply Chain Management bundle will allow you to- Uncover your skills and aptitudes to break new ground in the related fields Deep dive into the fundamental knowledge Acquire some hard and soft skills in this area Gain some transferable skills to elevate your performance Maintain good report with your clients and staff Gain necessary office skills and be tech savvy utilising relevant software Keep records of your work and make a report Know the regulations around this area Reinforce your career with specific knowledge of this field Know your legal and ethical responsibility as a professional in the related field This Retail and Supply Chain Management Bundle resources were created with the help of industry experts, and all subject-related information is kept updated on a regular basis to avoid learners from falling behind on the latest developments. Certification After studying the complete training you will be able to take the assessment. After successfully passing the assessment you will be able to claim all courses pdf certificates and 1 hardcopy certificate for the Title Course completely free. Other Hard Copy certificates need to be ordered at an additional cost of •8. Please note, this is not a regulated course. To get qualified you need to enrol the below programmes: CIPS Level 2 Certificate in Procurement and Supply Operations CIPS Level 3 Advanced Certificate in Procurement and Supply Operations CIPS Level 4 Diploma in Procurement and Supply CIPS Level 5 Advanced Diploma in Procurement and Supply CIPS Level 6 Professional Diploma in Procurement and Supply CILT Level 2 Certificate in Logistics and Transport CILT Level 3 Certificate in Logistics and Transport CILT Level 5 Professional Diploma in Logistics and Transport APICS Certified in Production and Inventory Management (CPIM) Certification CIPS Purchasing & Supply CIPS Level 2 in Purchasing & Supply CIPS Level 3 in Purchasing & Supply CIPS Level 4 in Purchasing & Supply CPD 330 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Ambitious learners who want to strengthen their CV for their desired job should take advantage of the Retail and Supply Chain Management bundle! This bundle is also ideal for professionals looking for career advancement. Requirements To participate in this course, all you need is - A smart device A secure internet connection And a keen interest in Retail and Supply Chain Management Career path Upon completing this essential Bundle, you will discover a new world of endless possibilities. These courses will help you to get a cut above the rest and allow you to be more efficient in the relevant fields.

Duration 3 Days 18 CPD hours This course is intended for Analyst Developer End User Implementer Overview Schedule and Burst Reports Perform Translations Create Reports Integrated With Oracle BI EE Administer BI Publisher Server Describe BI Publisher Technology and Architecture Create reports from OBI EE data sources Create and Modify Data Models Create RTF Templates by Using Template Builder Explore and Use the Form Field Method for Creating RTF Templates Create Layouts by Using the Layout Editor This Oracle BI Publisher 12c training will help you build a foundation of understanding how to best leverage this solution. Through Classroom Training or Live Virtual Class Training, you'll learn the ins and outs of how to use this solution. BI Publisher Technology and Architecture Functional Components Layout Templates Multitier Architecture Enterprise Server Architecture and Performance and Scalability Document Generation Process and Output Formats Supported Data Sources Bursting Overview Internationalization and Language Support Getting Started with BI Publisher Logging In, the Home Page, and Global Header, and Setting Account Preferences Viewing Reports Managing Repository Objects Managing Favorites Using Create Report wizard to Create Reports Selecting Data: Data Model, Spreadsheet, and BI Subject Area Configuring Report Properties Using the Data Model Editor Exploring the Schemas Used in the Course Exploring the Data Model Editor UI and the Supported Data Sources Creating a Private Data Source Creating a Simple Data Model based on a SQL Query Data Set Using Query Builder to Build a Query Viewing Data and Saving Sample Data Sets Adding Parameters and LOVs to the Query Configuring Parameter Settings and Viewing Reports with Parameters Working with Layout Editor Opening the Layout Editor and Navigating the Layout Editor UI Creating a Layout by Using a Basic Template Inserting a Layout Grid Adding a Table, Formatting Columns, Defining Sorts and Groups, and Applying Conditional Formats Inserting and Editing Charts, and Converting Charts to a Pivot Tables Adding Repeating Sections, Text Items, and Images Working with Lists, Gauges and Pivot Tables Creating Boilerplates Using Template Builder to Create RTF Templates Using the BI Publisher Menu Bar Creating an RTF Template from a Sample, Changing Field Properties, and Previewing Table Data Adding a Chart to an RTF Template Designing an RTF Template for a BI Publisher Report Creating a BI Publisher Report by Using Template Builder in Online Mode Exploring the Basic and Form Field Methods Exploring Advanced RTF Template Techniques Including Conditional Formats, Watermarks, Page-Level Calculations, Running Totals, Grouping, and Sorting BI Publisher Server: Administration and Security Describing the Administration Page Creating the JDBC Connections Setting, Viewing, and Updating Data Sources Describing the Security Model for BI Publisher and Oracle Fusion Middleware Describing Groups, Users, Roles, and Permissions Describing Delivery Options Including Print, Fax, Email, WebDav, HTTP Server, FTP, and CUPS Describing and Configuring BI Publisher Scheduler Integrating with Oracle BI Presentation Services and Oracle Endeca Server Scheduling and Bursting Reports Scheduling and Describing a Report Job and Related Options Managing and Viewing a Report Job Viewing Report Job History Scheduling a Report with Trigger Describing Bursting Adding a Bursting Definition to a Data Model Scheduling a Bursting Job Integrating BI Publisher with Oracle BI Enterprise Edition Configuring Presentation Services Integration Navigating Oracle BI EE Creating a Report based on OBI EE Subject Area Creating a Data Model and Report based on a BI Server SQL Query Creating a Data Model and Report based on an Oracle BI Analysis Adding a BI Publisher Report to an Oracle BI EE Dashboard Creating Data Models and BI Publisher Reports Based on Other Data Sources Configuring Presentation Services Integration Describing the Web Services Data Source Describing the HTTP (XML/RSS Feed) Data Source Explaining Proxy Setting for Web Services and HTTP Data Sources Creating a BI Publisher Report based on an External Web Service Creating a BI Publisher Report based on an HTTP Data Set Creating a BI Publisher Report Based on XML File Creating a BI Publisher Report Based on CSV Data source Performing Translations Describing Translation Types Translating by Using the Localized Template Option Translating by Using the XLIFF Option Managing XLIFF Translations on BI Publisher Server Describing the Overall Translation Process Describing Catalog Translation Exporting and Importing the XLIFF for a Catalog Folder Additional course details: Nexus Humans Oracle BI Publisher 12c R1: Fundamentals training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Oracle BI Publisher 12c R1: Fundamentals course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.