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It's a fact of life that costs generally increase and as a result prices must go up too. Implementing an increase without losing customers is challenging. Talking about a price increase with customers never makes for an easy conversation. Your customers will generally decide whether to accept the increase based upon value, as well as the hassle cost of switching and going elsewhere. Even the most experienced salesperson who has implemented price increases before will be fighting back the nerves when faced with the task of 'selling' the increase. In this flexible programme, we will support your internal preparations at whichever stage you and your colleagues are at. From making the decision to increase prices, right through to those on the frontline already dealing with any push-back. This programme will help participants: Understand the business case for increasing prices Take steps to research the market Consider their customers' motivations Use the six principles of influence Identify and adapt for different personality styles Assess their level of trust with customers Build rapport rapidly with their customers and prospects 1 Raising prices - keys to success Understanding the business case Researching the market Assessing the value of your offering 2 Understanding your customer base Assessing your key accounts What is your 'target' customer range? Creating consistency in pricing approach 3 Planning the increase Timing your implementation Communication strategy Elements of a good price increase letter 4 Developing influencing skills The Trust Equation The six principles of influence Discovering your customer's buying decisions 5 Emotional intelligence and price increases The part emotion plays Developing strategies for keeping calm Handling your customer's responses 6 Understanding different customer styles Discover your own style Recognising behaviour traits in others Adapting your approach to their style 7 Preparing for customer contact Preparing for specific customers Anticipating their response Dealing with challenging customers 8 Following through Maintaining a consistent approach Resisting requests for discounts Confirming the increase in writing

This one hour CPD course covers the subject of assessments in IV sedation in dentistry. It is suitable for all members of the dental team and gives a broad overview and a framework in helping practitioners not only gauge the patients suitability for sedation, but also helps with assessing the difficulty of the upcoming sedation session. Preoperative sedation assessments (according to IACSD guidelines) are to be carried out by the sedation practitioner but with more practices using the services of visiting sedationists, it is useful to have this knowledge in order to screen the patients more effectively.  This course is meant as an initial theory starter for assessments, it is not designed to fully train the practitioner. This course satisfies the GDC outcomes A and C. Completion of the course is via a quiz and feedback and a certificate is available on successful completion. Course Includes 6 Lessons 1 Quiz About Instructor Rob Endicott Rob Endicott is an IACSD accredited trainer and mentor and is the ViceChair of the ADAS (Association of Dental Anaesthetists and Sedationists). He is also the founder and CEO of UKSedation, a nationwide team of dental sedationists in primary private practice.

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