mass mindset
London
The moment is right In the last three decades technologies to measure
heart-related signals were conceptualized, developed and commercialized,
gradually reaching mass-market appeal. Heart-rate monitoring moved from easy to
complicated to „on everyones wrist“. The brain and its mental functions are not
only what makes us human. It regulates our body budgets, our social relations
and especially today: is highly engaged of interacting with machines, interfaces
and technology for better safety and performance. Sophisticated algorithms,
meticulous data gathering, deep knowledge of neuroscience on the basis of a lot
common sense built-into scientific methods is what we use. We analyze and
interpret correlates of attention and cognition (like eye-movements,
eye-blinks), pointing at fatigue and mental irregularities. The feedback is
always relevant and comprehensible, because for many of our customers action has
to be fast and right.
