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This course provides an in-depth exploration of digital marketing's evolution, illuminating the significance of performance marketing in today's competitive landscape. Participants will gain insights into key metrics and KPIs crucial for optimizing marketing efforts and driving tangible outcomes. After the successful completion of the course, you will be able to learn about the following:⦁ Overview of digital marketing and its evolution.⦁ Understanding performance marketing and its importance.⦁ Key performance marketing metrics and KPIs. Dive into the world of performance marketing, unraveling the intricacies of targeted advertising, conversion tracking, and campaign optimization. Learn to harness data-driven insights to maximize ROI and elevate brand performance across digital platforms. Introduction to Performance Marketing equips learners with essential tools and techniques to navigate the dynamic realm of digital marketing. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Introduction to Performance Marketing Self-paced pre-recorded learning content on this topic. Introduction to Performance Marketing Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Performance Marketing Analyst Digital Advertising Specialist Conversion Rate Optimization Manager Marketing Data Scientist Campaign Performance Strategist Digital Marketing Metrics Manager ROI Optimization Consultant Performance Marketing Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of this course is to provide participants with a comprehensive understanding of evaluation and the evaluation process. Specifically, the course will focus on project evaluation and the importance of evaluation in the planning process. Participants will also learn about the different decision-making levels involved in evaluation, as well as the various stages of project evaluation and how to evaluate system performance. By the end of the course, participants should be able to effectively evaluate projects and make informed decisions based on evaluation data. After the successful completion of the course, you will be able to learn about the following: Understand Evaluation and the evaluation process. Understand Project evaluation. Establish the understanding for Evaluation and planning. Learn decision-making levels. Discus and understand Project evaluation stages, Evaluation of system performance. This course is designed to provide participants with a comprehensive understanding of evaluation and the evaluation process, with a particular focus on project evaluation. Participants will gain knowledge on how to evaluate projects and make informed decisions based on evaluation data. The course will cover topics such as decision-making levels, project evaluation stages, and evaluation of system performance. The aim of this course is to provide participants with a comprehensive understanding of evaluation and the evaluation process. Specifically, the course will focus on project evaluation and the importance of evaluation in the planning process. Participants will also learn about the different decision-making levels involved in evaluation, as well as the various stages of project evaluation and how to evaluate system performance. By the end of the course, participants should be able to effectively evaluate projects and make informed decisions based on evaluation data. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Conceptual Consideration of Project Evaluation and Investments Self-paced pre-recorded learning content on this topic. Conceptual Consideration of Project Evaluation and Investments Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Project managers. Monitoring and evaluation professionals. Decision-makers. Government agencies and non-profit organizations. Business analysts. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

R&D work is often carried out in entrepreneurial companies with the aim of developing solutions to scientific or technological problems for a wide range of customers. Projects can include longer term 'frontiers of science' research, medium term product development/manufacturing or more immediate troubleshooting or contract research assignments. In all these contexts, the ability to create innovative solutions in a timely and cost-effective manner is the essence of successful R&D. Whilst R&D groups typically excel in technical expertise, those involved often recognise that there is scope for improving the way that projects are managed. The aim of this training programme is to address this need whilst ensuring that the creative, entrepreneurial spirit that is fundamental to good R&D continues to flourish. MODULE 1: Creating the foundations for success Off-line video tutorials and exercises Total time ~ 1 - 1.5 hours Video 1: Making the most of project management in R&D Characterising R&D projects Applying project management to R&D work Exploiting the potential of project management in R&D Video 2: Promoting success in R&D project management Modelling successful project management Evaluating performance and promoting success The role and skills of the project manager/leader MODULE 2: Initiating and defining R&D projects Live interactive sessions (via Zoom): Session 1: 10:00 - 12:00 Session 2: 14:00 - 15:30 Session 1: Selecting and initiating projects Recognising worthwhile opportunities; initiating projects Identifying stakeholders and their goals Characterising and engaging stakeholders Session 2: Defining goals and agreeing deliverables Establishing the full scope of the project Clarifying and prioritising project deliverables Defining and agreeing deliverable specifications MODULE 3: Planning R&D projects Live interactive sessions (via Zoom): Session 1: 10:00 - 12:00 Session 2: 14:00 - 15:30 Session 1: Identifying and organising activities Creating effective plans; avoiding planning pitfalls Identifying tasks and assigning responsibilities Sequencing tasks and estimating durations Session 2: Developing the timeline and resource plan Identifying the 'critical path'; creating a resource plan Dealing with estimating uncertainty Accelerating the programme MODULE 4: Leadership and teamwork in R&D projects Off-line video tutorials and exercises Total time ~ 1 - 1.5 hours Video 1: Working effectively in project teams Building teamwork in contemporary organisations Recognising each other's skills; building synergy Building good working relationships; handling conflict Video 2: The role of the R&D project team leader Building teamwork: the role of leadership Creating an effective team culture Delegating work and motivating team members MODULE 5: Managing uncertainty in R&D projects Live interactive sessions (via Zoom): Session 1: 10:00 - 12:00 Session 2: 14:00 - 15:30 Session 1: Characterising uncertainty; identifying risks Exploring uncertainty; applying risk management Focusing the risk management process Identifying and defining risk events Session 2: Managing and controlling risks to the project Evaluating risk events Selecting between risk strategies; setting contingencies Updating and controlling exposure to risk MODULE 6: Implementing and controlling R&D projects Live interactive sessions (via Zoom): Session 1: 10:00 - 12:00 Session 2: 14:00 - 15:30 Session 1: Initiating assignments and managing changes Creating a pro-active implementation and control culture Establishing effective implementation and control procedures Assigning work and managing changes Session 2: Monitoring, managing and developing performance Adopting meaningful monitoring techniques Responding to problems; building performance Managing and controlling multiple project assignments

This course is designed to cover the framework of international cooperation in the fight against financial crimes. The course provides insight into various international platforms involved in this global effort, including the European Union, the United Nations, and the FATF. From this perspective, the course covers multiple topics, including market abuse and market manipulation, corruption, and money laundering. Also, the course presents an analysis on various global financial crime risk management challenges. After the successful completion of this course, the learner will be able to; Understand the framework of international cooperation in the fight against financial crimes. Understand the European Union anti-money laundering regulatory landscape. Understand The united nations' anti-money laundering regulatory landscape. Reflect on The EU Market abuse regulation. Understand the intergovernmental anti-money laundering regulatory landscape. Reflect on various global financial crime risk management challenges. This course is designed to cover the framework of international cooperation in the fight against financial crimes. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Global Framework Of The Fight Against Financial Crimes Self-paced pre-recorded learning content on this topic. QUIZ: Understanding Global Framework Of The Fight Against Financial Crimes Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. Compliance specialists Compliance officers Financial advisors and managers Banking professionals Accountants Real estate agents Insurance professionals Legal advisors. Law practitioners. Contract specialists. Legal officers. Contract managers. Business developers. Law lecturers. Business lecturers. Legal and business researchers. Average Completion Time 2 Weeks Accreditation 1 CPD Hour Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

In this course, you will gain a deep understanding of the difference between rightsizing and downsizing, and explore the methods and processes involved in rightsizing an organization. You will also learn about the factors that impact employees' productivity and the emerging challenges to productivity, as well as how to manage employee performance effectively. Through exploring emerging approaches to performance management, you will learn to identify and leverage the unique strengths of each team member, creating a workplace environment that promotes collaboration, innovation, and growth. Furthermore, this course will delve into the topic of employee motivation and its various aspects. You will learn about the different factors that contribute to employee motivation, and how to create a work environment that fosters employee engagement, motivation, and productivity. After the successful completion of the course, you will be able to learn about the following, Understand the dynamics of rightsizing the organisation. Explain the difference between rightsizing and downsizing. Explain methods and process of rightsizing. Understand the dynamics of employees' productivity and emerging challenges to productivity. Explore performance management and Emerging Approaches of the Performance Management System. Understand employee motivation and its different aspects. In this course, you will gain a deep understanding of the difference between rightsizing and downsizing, and explore the methods and processes involved in rightsizing an organization. You will also learn about the factors that impact employees' productivity and the emerging challenges to productivity, as well as how to manage employee performance effectively. Through exploring emerging approaches to performance management, you will learn to identify and leverage the unique strengths of each team member, creating a workplace environment that promotes collaboration, innovation, and growth. Furthermore, this course will delve into the topic of employee motivation and its various aspects. You will learn about the different factors that contribute to employee motivation, and how to create a work environment that fosters employee engagement, motivation, and productivity. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Optimizing Organizational Productivity and Performance Management Self-paced pre-recorded learning content on this topic. Optimizing Organizational Productivity and Performance Management Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor HR professionals Managers and executives Business owners and entrepreneurs Organizational development specialists Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This Professional Certificate Course in Developing an Employer Branding Strategy provides a comprehensive overview of the key principles and methodologies essential for creating a robust employer brand. Participants will delve into the steps involved in developing an effective employer branding strategy, explore diverse communication channels, and gain insights into evaluating techniques and best practices. The course emphasizes defining a unique value proposition, creating an integrated communication plan, fostering positive employee experiences, and measuring success. After the successful completion of this course, you will understand the following; Discuss the steps involved in developing an effective employer branding strategy. Outline the various channels and tools that can be used to communicate the employer brand. Evaluate the effectiveness of various employer branding techniques and identify best practices. Define your unique value proposition Develop an integrated communication plan for Employer Branding. Foster a positive employee experience in context with Employer Branding. Measure and evaluate your success in Employer Branding strategy. This Professional Certificate Course in Developing an Employer Branding Strategy offers a comprehensive understanding of the critical elements involved in shaping a strong employer brand. Participants will explore the intricacies of developing an effective strategy, leveraging various communication channels and tools, and assessing the impact of different employer branding techniques. The course places a strong emphasis on defining a unique value proposition, constructing an integrated communication plan, enhancing employee experiences, and implementing robust measurement and evaluation mechanisms. This Professional Certificate Course in Developing an Employer Branding Strategy provides a dynamic learning experience, empowering participants to navigate the intricacies of employer branding. Delve into the steps of crafting a powerful employer brand strategy, explore diverse communication channels, and assess the effectiveness of various techniques. Gain insights into defining a unique value proposition, formulating an integrated communication plan, fostering positive employee experiences, and implementing robust measurement strategies. By course end, you'll be equipped to not only develop but also evaluate and refine an impactful employer branding strategy. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Developing an Employer Branding Strategy Self-paced pre-recorded learning content on this topic. Developing an Employer Branding Strategy Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, HR Professionals Marketing Executives Talent Acquisition Specialists Business Leaders Organizational Development Managers Communication Strategists Brand Managers Recruitment Professionals Employee Engagement Specialists Human Capital Analysts Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The course explores the essential concepts and tools in financial performance analysis for better financial decisions. The learner will be able to appraise different financial statements for interpreting the health of an organization. After the successful completion of this lecture, you will be able to understand the following: Understanding the introduction to the Financial performance. the financial performance measures. Understanding the concept of financial statement analysis. Understanding the Steps for Effective Financial Statement Analysis. The Financial Statement Analysis Techniques. Understanding the concept of Financial statements. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding The Financial Performance Analysis Self-paced pre-recorded learning content on this topic. Quiz: Understanding The Financial Performance Analysis Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the knowledge of the learner in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Financial Analyst Finance Manager Accountant Investment Specialist Operations Manager Team Lead Average Completion Time 2 Weeks Accreditation 1 CPD Hour Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

What Will I Learn? Communicate well in a professional setting Discuss general business matters in Vietnamese Discuss finance Discuss sales and marketing Discuss accounting Discuss human resource management Discuss production management Requirements Some basic Vietnamese Description This course is intended to help you communicate confidently in Vietnamese in professional environments. With this Vietnamese for Business course, you'll learn everything you need to know for your job in Vietnamese in Vietnam. From advanced vocabulary and language to generally talk about business matters in Vietnamese, this course will help you out all the way. Learn professionally greet and meet with co-workers and clients. Moreover, this course also discusses finance, the stock market, and investing including converse about management and human resources, sales and marketing, general business matters in Vietnam, etc. If you're interested in learning the Vietnamese language for the business purpose, then welcome to join the course and take your skills to an advanced level. In Vietnamese for Business you will learn: 1. How to generally talk about business matters in Vietnamese 2. How to professionally greet and meet with coworkers and clients 3. How to discuss finance, the stock market, and investing 4. How to converse about management and human resources 5. How to talk about sales and marketing 6. How to discuss general business matters 7. Much more Vietnamese language practice This course is for anyone studying the Vietnamese language who has already learned the tones and alphabet and is ready for more advanced vocabulary and language. While it is specifically designed for those working in a professional environment it is also a great supplement for general Vietnamese language learners as the vocabulary, pronunciation, and style are all natural and colloquial. In other words, this is the way that local Vietnamese people use the language every day. It took me ten years to attain the level of fluency that I currently enjoy in the language. I have recently moved back to Vietnam, where I teach Vietnamese to foreigners, Business, and other subjects full time. If you're serious about learning the Vietnamese language, I encourage you to join the course and take your next step toward total fluency! Who is the target audience? People with a basic understanding of Vietnamese who are or intend to communicate in the work related setting with Vietnamese people   Introduction Introduction Vietnamese for Business FREE 00:13:00 Professional Greeting, Finance and Real Estate Professional Greetings 00:13:00 Finance 00:11:00 Real Estate 00:11:00 Commodities, Meetings, Sales & marketing Metals and Commodities 00:08:00 Meetings 00:11:00 Sales & Marketing 00:09:00 Human Resources, Accounting, and Management Human Resources 00:07:00 Accounting 00:03:00 Management 00:05:00 Conclusion Conclusion 00:06:00

This programme provides an intensive, one-day overview of the key concepts and techniques of project management. The project management methods presented can be applied to a wide range of projects and the course emphasises both the task and the team-related aspects of project management. The aims of the programme are to: Present the key concepts of project management Provide a structured approach for managing projects Demonstrate tools and techniques for planning and controlling project work Enable participants to apply the techniques to their own projects At the end of the programme, participants will: Recognise the benefits of a structured approach to project work Be able to apply a range of practical tools and techniques to improve their personal effectiveness in project work Have a means of determining the status of current projects and know what actions are needed to ensure success 1 Introduction Why this programme has been developed Review of participants' needs and objectives 2 Key concepts The characteristics of projects and project work The four key phases of a project Essential lessons from past projects Key success factors Achieving success through the 'Team-Action Model' Challenges of the multi-project situation 3 Setting project goals Understanding 'customer' requirements Managing project stakeholders and gaining commitment Using questioning skills to define goals and success criteria Defining and documenting the scope of the project 4 Project planning Defining what has to be done Creating a work breakdown Agreeing roles and responsibilities for the work Developing a programme using networks and bar charts Estimating timescales, costs and resource requirements Planning exercise: participants develop a project plan Identifying and managing project risks Using project planning software Managing and updating the plan 5 Project implementation and control Creating a pro-active monitoring and control process Techniques for monitoring progress Using latest estimates Managing project meetings Resolving problems effectively Managing multiple projects Personal time management 6 Course review and action planning Identify actions Sponsor-led review and discussion of proposals Conclusion

The aim of this programme is to provide current / prospective senior project managers with an in-depth review of the role and importance of project management in the organisation. It focuses on the strategic role of the project manager and aims to draw out the full scope of the role and how it impacts on project performance. The five key objectives of this programme are to enable the participants to: Identify the characteristics and attributes needed by project managers in ensuring the organisation is recognised as an industry leader in delivering successful projects Understand the full scope and impact of the project manager / leader's role in managing projects or programmes to maximise benefit to the business Define the hallmarks and skills required to manage significant business projects or project portfolios Develop an understanding of the skills required and their impact on the project through case study work and syndicate exercises Benefit from an effective forum for exchanging experience and fostering a sense of team spirit and mutual support between senior project managers DAY ONE 1 Introduction (Course sponsor) A vision of future opportunities and challenges The impact of project managers / leaders on future success 2 The determinants of success The contractor's perspective The client's perspective Success and failure: factors that determine the project outcome The impact of the project manager 3 Case study: Project Giotto How successful was this project? What were the primary factors that influenced the outcome? How relevant are these factors to current projects? Feedback and review 4 Project team exercise A practical exercise demonstrating the role of the project manager in managing the interfaces between the client, the project team and suppliers Review - what skills are required to be a 'world class' project manager? 5 The role of the Project Manager The role and skills of the 'world class' project manager The three key dimensions of effective project leadershipManaging influential stakeholdersManaging project performanceManaging the project team Project leadership skills appraisal (individual review) DAY TWO 6 Managing influential stakeholders Project management and the art of leadership Who are the influential stakeholders and how do they affect the project? What we need to do / not do, to build successful working relationships 7 Case study: Understanding the customer What are the likely problems the project manager will encounter? What should the project manager do to ensure an effective partnership? 8 Managing project performance Issues affecting commercial performance Joining up the project life-cycle: getting performance from inception to closure The roles of project manager, line manager and project sponsor 9 Project team exercise: Making the promise / delivering the promise An exercise demonstrating the commercial and team leadership skills needed by the project manager Review - what must the project manager do to optimise project performance? 10 Managing multi-functional project teams The challenges of building effective, multi-functional project teams Co-ordinating work across functional and organisational boundaries Maintaining strategic focus and balancing priorities 11 Making it happen Individual action planning Syndicate discussion 12 Course review and transfer planning (Course sponsor present) What will we do differently? How will we make it happen? Conclusion