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Duration 5 Days 30 CPD hours This course is intended for Security engineer Network engineer Network designer Network administrator Systems engineer Consulting systems engineer Technical solutions architect Network manager Cisco integrators and partners Overview After taking this course, you should be able to: Describe information security concepts and strategies within the network Describe common TCP/IP, network application, and endpoint attacks Describe how various network security technologies work together to guard against attacks Implement access control on Cisco ASA appliance and Cisco Firepower Next-Generation Firewall Describe and implement basic email content security features and functions provided by Cisco Email Security Appliance Describe and implement web content security features and functions provided by Cisco Web Security Appliance Describe Cisco Umbrella security capabilities, deployment models, policy management, and Investigate console Introduce VPNs and describe cryptography solutions and algorithms Describe Cisco secure site-to-site connectivity solutions and explain how to deploy Cisco Internetwork Operating System (Cisco IOS) Virtual Tunnel Interface (VTI)-based point-to-point IPsec VPNs, and point-to-point IPsec VPN on the Cisco ASA and Cisco Firepower Next-Generation Firewall (NGFW) Describe and deploy Cisco secure remote access connectivity solutions and describe how to configure 802.1X and Extensible Authentication Protocol (EAP) authentication Provide basic understanding of endpoint security and describe Advanced Malware Protection (AMP) for Endpoints architecture and basic features Examine various defenses on Cisco devices that protect the control and management plane Configure and verify Cisco IOS software Layer 2 and Layer 3 data plane controls Describe Cisco Stealthwatch Enterprise and Stealthwatch Cloud solutions Describe basics of cloud computing and common cloud attacks and how to secure cloud environment The Implementing and Operating Cisco Security Core Technologies (SCOR) v1.0 course helps you prepare for the Cisco© CCNP© Security and CCIE© Security certifications and for senior-level security roles. In this course, you will master the skills and technologies you need to implement core Cisco security solutions to provide advanced threat protection against cybersecurity attacks. You will learn security for networks, cloud and content, endpoint protection, secure network access, visibility, and enforcements. You will get extensive hands-on experience deploying Cisco Firepower© Next-Generation Firewall and Cisco Adaptive Security Appliance (ASA) Firewall; configuring access control policies, mail policies, and 802.1X Authentication; and more. You will get introductory practice on Cisco Stealthwatch© Enterprise and Cisco Stealthwatch Cloud threat detection features. This course, including the self-paced material, helps prepare you to take the exam, Implementing and Operating Cisco Security Core Technologies (350-701 SCOR), which leads to the new CCNP Security, CCIE Security, and the Cisco Certified Specialist - Security Core certifications. Describing Information Security Concepts* Information Security Overview Assets, Vulnerabilities, and Countermeasures Managing Risk Vulnerability Assessment Understanding Common Vulnerability Scoring System (CVSS) Describing Common TCP/IP Attacks* Legacy TCP/IP Vulnerabilities IP Vulnerabilities Internet Control Message Protocol (ICMP) Vulnerabilities TCP Vulnerabilities User Datagram Protocol (UDP) Vulnerabilities Attack Surface and Attack Vectors Reconnaissance Attacks Access Attacks Man-in-the-Middle Attacks Denial of Service and Distributed Denial of Service Attacks Reflection and Amplification Attacks Spoofing Attacks Dynamic Host Configuration Protocol (DHCP) Attacks Describing Common Network Application Attacks* Password Attacks Domain Name System (DNS)-Based Attacks DNS Tunneling Web-Based Attacks HTTP 302 Cushioning Command Injections SQL Injections Cross-Site Scripting and Request Forgery Email-Based Attacks Describing Common Endpoint Attacks* Buffer Overflow Malware Reconnaissance Attack Gaining Access and Control Gaining Access via Social Engineering Gaining Access via Web-Based Attacks Exploit Kits and Rootkits Privilege Escalation Post-Exploitation Phase Angler Exploit Kit Describing Network Security Technologies Defense-in-Depth Strategy Defending Across the Attack Continuum Network Segmentation and Virtualization Overview Stateful Firewall Overview Security Intelligence Overview Threat Information Standardization Network-Based Malware Protection Overview Intrusion Prevention System (IPS) Overview Next Generation Firewall Overview Email Content Security Overview Web Content Security Overview Threat Analytic Systems Overview DNS Security Overview Authentication, Authorization, and Accounting Overview Identity and Access Management Overview Virtual Private Network Technology Overview Network Security Device Form Factors Overview Deploying Cisco ASA Firewall Cisco ASA Deployment Types Cisco ASA Interface Security Levels Cisco ASA Objects and Object Groups Network Address Translation Cisco ASA Interface Access Control Lists (ACLs) Cisco ASA Global ACLs Cisco ASA Advanced Access Policies Cisco ASA High Availability Overview Deploying Cisco Firepower Next-Generation Firewall Cisco Firepower NGFW Deployments Cisco Firepower NGFW Packet Processing and Policies Cisco Firepower NGFW Objects Cisco Firepower NGFW Network Address Translation (NAT) Cisco Firepower NGFW Prefilter Policies Cisco Firepower NGFW Access Control Policies Cisco Firepower NGFW Security Intelligence Cisco Firepower NGFW Discovery Policies Cisco Firepower NGFW IPS Policies Cisco Firepower NGFW Malware and File Policies Deploying Email Content Security Cisco Email Content Security Overview Simple Mail Transfer Protocol (SMTP) Overview Email Pipeline Overview Public and Private Listeners Host Access Table Overview Recipient Access Table Overview Mail Policies Overview Protection Against Spam and Graymail Anti-virus and Anti-malware Protection Outbreak Filters Content Filters Data Loss Prevention Email Encryption Deploying Web Content Security Cisco Web Security Appliance (WSA) Overview Deployment Options Network Users Authentication Secure HTTP (HTTPS) Traffic Decryption Access Policies and Identification Profiles Acceptable Use Controls Settings Anti-Malware Protection Deploying Cisco Umbrella* Cisco Umbrella Architecture Deploying Cisco Umbrella Cisco Umbrella Roaming Client Managing Cisco Umbrella Cisco Umbrella Investigate Overview and Concepts Explaining VPN Technologies and Cryptography VPN Definition VPN Types Secure Communication and Cryptographic Services Keys in Cryptography Public Key Infrastructure Introducing Cisco Secure Site-to-Site VPN Solutions Site-to-Site VPN Topologies IPsec VPN Overview IPsec Static Crypto Maps IPsec Static Virtual Tunnel Interface Dynamic Multipoint VPN Cisco IOS FlexVPN Deploying Cisco IOS VTI-Based Point-to-Point IPsec VPNs Cisco IOS VTIs Static VTI Point-to-Point IPsec Internet Key Exchange (IKE) v2 VPN Configuration Deploying Point-to-Point IPsec VPNs on the Cisco ASA and Cisco Firepower NGFW Point-to-Point VPNs on the Cisco ASA and Cisco Firepower NGFW Cisco ASA Point-to-Point VPN Configuration Cisco Firepower NGFW Point-to-Point VPN Configuration Introducing Cisco Secure Remote Access VPN Solutions Remote Access VPN Components Remote Access VPN Technologies Secure Sockets Layer (SSL) Overview Deploying Remote Access SSL VPNs on the Cisco ASA and Cisco Firepower NGFW Remote Access Configuration Concepts Connection Profiles Group Policies Cisco ASA Remote Access VPN Configuration Cisco Firepower NGFW Remote Access VPN Configuration Explaining Cisco Secure Network Access Solutions Cisco Secure Network Access Cisco Secure Network Access Components AAA Role in Cisco Secure Network Access Solution Cisco Identity Services Engine Cisco TrustSec Describing 802.1X Authentication 802.1X and Extensible Authentication Protocol (EAP) EAP Methods Role of Remote Authentication Dial-in User Service (RADIUS) in 802.1X Communications RADIUS Change of Authorization Configuring 802.1X Authentication Cisco Catalyst© Switch 802.1X Configuration Cisco Wireless LAN Controller (WLC) 802.1X Configuration Cisco Identity Services Engine (ISE) 802.1X Configuration Supplicant 802.1x Configuration Cisco Central Web Authentication Describing Endpoint Security Technologies* Host-Based Personal Firewall Host-Based Anti-Virus Host-Based Intrusion Prevention System Application Whitelists and Blacklists Host-Based Malware Protection Sandboxing Overview File Integrity Checking Deploying Cisco Advanced Malware Protection (AMP) for Endpoints* Cisco AMP for Endpoints Architecture Cisco AMP for Endpoints Engines Retrospective Security with Cisco AMP Cisco AMP Device and File Trajectory Managing Cisco AMP for Endpoints Introducing Network Infrastructure Protection* Identifying Network Device Planes Control Plane Security Controls Management Plane Security Controls Network Telemetry Layer 2 Data Plane Security Controls Layer 3 Data Plane Security Controls Deploying Control Plane Security Controls* Infrastructure ACLs Control Plane Policing Control Plane Protection Routing Protocol Security Deploying Layer 2 Data Plane Security Controls* Overview of Layer 2 Data Plane Security Controls Virtual LAN (VLAN)-Based Attacks Mitigation Sp

Calling all aspiring filmmakers and film enthusiasts! Join us for an engaging taster session on filmmaking, specially designed for students like you. Led by BA Practical Course Leader Devon Dickson, this session aims to explore the art of creating films that go beyond traditional performances and instead capture evocative and unforgettable cinematic truth. Discover how visual narrative can unlock your unique voice as a filmmaker. Devon Dickson, an accomplished writer, producer, and director with over 25 years of experience, will share his valuable insights gained from working on feature films, television shows, and over 300 commercials across 30 countries. His work has reached billions of viewers worldwide, making him a remarkable mentor for budding filmmakers. During this taster session, you'll delve into the philosophy and principles that form the foundations of our teaching here at Central Film School. Through practical examples and captivating case studies, you'll witness how this innovative approach to filmmaking can elevate your creativity and storytelling skills. Whether you're a film student, a passionate movie lover, or simply curious about the art of cinema, this taster session promises to be an inspiring and educational experience. No prior experience in filmmaking is required, so all students are welcome to attend. Don't miss out on this unique opportunity to learn from one of the industry's most experienced professionals. Reserve your spot now and embark on a journey to unlock your unique voice in filmmaking!

Calling all aspiring screenwriters and creative minds! Join us for an exciting script pitching workshop led by tutor Gemma Mushington. This taster session is designed to unleash your imagination and guide you through the process of coming up with and pitching an original script idea. Gemma Mushington, a talented screenwriter with a BA in Film, Television, and Digital Production, brings her wealth of industry knowledge and experience to this workshop. She is signed with Casarotto Ramsay and was the proud winner of the Neal Street Productions Screenwriting Bursary in 2021. Gemma's impressive credentials also include writing an episode of CBBC's The Dumping Ground, which aired in May 2023. With her current role as our Module Leader for the Major Feature Film module on the BA Screenwriting course, Gemma is the perfect guide to help you develop your script ideas. During this engaging taster session, Gemma will lead you through an exercise focused on generating and refining your own original script idea. Learn the techniques and strategies used by professional screenwriters to create compelling narratives that captivate audiences. Gain valuable insights into the art of pitching as Gemma shares her expertise on how to effectively communicate your ideas and grab the attention of industry professionals. Whether you are a screenwriting student, a budding storyteller, or simply someone with a passion for creative writing, this workshop is a fantastic opportunity to explore the exciting world of script development. No prior experience is necessary, as Gemma will provide guidance and support throughout the session. Don't miss out on this chance to refine your scriptwriting skills and pitch your ideas with confidence. Reserve your spot now and prepare to unleash your creative potential with the guidance of tutor Gemma Mushington!

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The leadership role of the project manager is increasingly recognised as a key determinant in delivering success. These skills can often be critical in project situations, where tight budgets and deadlines demand the highest levels of team performance and where the working environment presents fresh challenges on a daily basis. This programme focuses on the leadership skills required of project managers and will benefit anyone involved in managing projects large or small wishing to extend or enhance those skills. The objectives of this programme are to help the participants: Understand the significance of leadership skills to the project manager and the impact of these skills on project performance Review the key skills needed to be an effective 'multi-dimensional' project leader and learn how to develop, adapt and apply them in practice Learn how to identify the preferred leadership style for the context and organisational culture of a project and how to develop personal style versatility Understand the role of the project leader in building an effective team and the skills required to promote and sustain team performance Gain a better understanding of the interpersonal skills needed to motivate individual team members and harness the full potential of the team DAY ONE 1 Introduction Aims and objectives Personal objectives 2 Project management and leadership What is a leader? How much can leadership be learned? The project environment and the impact of leadership skills The characteristics of high performance project teams and their leaders 3 Principles of effective leadership Some useful models and theories of leadership explored Types of leadership; choosing how to use leadership power Evaluating personal leadership style; how to develop style flexibility 4 Syndicate case study: Leadership in action Review of the role of leadership in a contemporary project Feedback and plenary discussion: effective project leadership 5 Team exercise: Leadership skills of the project manager Teams compete in performing a project simulation Project review and feedback Discussion of the outcome: role and skills of the project leader 6 Leadership skills for project managers The 3 dimensions of project leadership: inwards, outwards, and upwards The vital role of communication skills and how to develop them Developing a 'project vision': strategic thinking skills Understanding others; emotional intelligence skills Being a visible leader; behavioural and influencing skills Building effective relationships; the importance of trust and respect DAY TWO 7 Leading the project team The role of leadership in developing team performance Understanding individual strengths; recognising team role preferences Managing conflict and promoting positive team dynamics Setting standards, maintaining discipline and rewarding performance Harnessing team potential: building motivation within the team Promoting team learning; the team leader as coach / mentor 8 Leading through the organisation Gaining the support others; developing effective influencing skills Getting empowerment from key stakeholders Knowing when and how to take the initiative and lead Building and maintaining rapport with key partners Becoming an effective team player in leadership teams Becoming a business leader; leading colleagues and co-workers 9 Team exercise: Leadership and negotiation Teams engage in a negotiation exercise Exercise review and feedback Discussion of the outcome: negotiation skills of the project leader 10 Negotiation skills for project leaders Characteristics of effective negotiators Classic problem behaviours and mind-sets to avoid Getting to win-win; building partnership and trust 11 Leading more senior stakeholders The challenges and skills of leading and managing upwards Communicating with more senior stakeholders; building credibility Negotiating upwards: knowing when and how The role of networking skills; building and maintaining rapport Handling disagreements; the art of diplomacy Handling personality and style conflicts with more senior people

The work of a technical team is invariably challenging and often unpredictable. Definition of the work can be problematic, timescales can be hard to estimate and the right technical approach difficult to select. Staff involved in this type of work usually have very high levels of specialist knowledge in their field and have high expectations of those who lead them. In addition to the challenges of the work, the team leader often has to balance the need for professional excellence with financial and commercial considerations and to ensure that team goals are realistic by being an effective negotiator with other project and senior managers. These characteristics make technical team leadership a demanding and complex activity. This programme aims to help participants develop the skills needed to become an effective technical team leader. The objectives of this programme are to help participants: understand the significance of leadership skills and their impact on team performance review the key skills needed to be an effective, 'multi-dimensional' team leader and learn how to develop, adapt and apply them in practice learn how to identify the preferred leadership style for the context and organisational culture and how to develop personal style versatility understand the role of the project leader in building an effective team and the skills required to promote and sustain team performance gain a better understanding of the interpersonal skills needed to motivate individual team members and harness the full potential of the team DAY ONE 1 Technical teams and leadership What is a leader? How much can leadership be learned? The team environment and the impact of leadership skills The characteristics of high performance teams and their leaders Some useful models and theories of leadership explored Types of leadership; choosing how to use leadership power Evaluating personal leadership style; how to develop style flexibility 2 Essential skills for team leaders 3 key dimensions of effective leadership: inwards, outwards and upwards Developing and promoting a 'team vision': strategic thinking skills The vital role of communication skills and how to develop them Understanding others; emotional intelligence skills Being a visible leader; behavioural and influencing skills Building effective relationships; the importance of trust and respect DAY TWO 3 Leading inwards to build the team The role of leadership in developing team performance Understanding individuals in the team; recognising team role preferences Managing conflict and promoting positive team dynamics Setting standards, maintaining discipline and rewarding performance Harnessing team potential: building motivation within the team Promoting team learning; the team leader as coach / mentor 4 Leading outwards and upwards to support the team Negotiating realistic team goals; effective influencing skills Gaining empowerment and support from the key stakeholders Leading upwards: knowing when and how to take the initiative Building team credibility within the organisation; helping the team deliver Becoming an effective team player in leadership teams Building and maintaining rapport with influential stakeholders

If you're looking to move to the next level in your career in sales, then understanding how to maximise your sales results, using a consultative and structured approach, will be key to your success. In order to develop the competitive advantage that enables you to stand out from the crowd, it is important to understand the tools and techniques to take your selling to new heights and build the confidence to apply them in work-based scenarios. We have developed this programme to be practical, fun and interactive. Learners will gain a range of practical skills that they can take back and apply to the workplace straight away, that will have a positive impact on sales and customer satisfaction. This course will help participants: Develop a structured and client-focused approach to creating high quality sales opportunities and account growth Learn persuasion and influencing skills to better define needs and develop opportunities Understand how to have better sales conversations, presentations, and proposals - leading to higher order value and increased sales Develop advanced sales questioning skills and techniques; understand the importance of listening Understand how to add value at all stages; plus gaining competitive advantage Develop proven ways to overcome and reduce price pressure Know when to use options and upselling when presenting products and solutions Develop techniques and skills for improved negotiation and closing 1 Advanced Selling - How to Increase your sales results Review of pre-course data and questionnaire The AVC model of increasing your sales results Creating a sales growth plan to achieve higher sales targets Mapping the accounts and products for targeted growth 2 The Four Cs to structure a sales call Research before the meeting or call; setting objectives, planning and preparation How to gain instant rapport and taking control - including online meetings Qualifying and initial questioning skills Creating an agenda and first-meeting structure: Four Cs Planning and practice sessions 3 Building bigger and better sales opportunities How to use questions to 'build' more opportunities Learning and using high-impact and third-level questions Advanced sales questioning techniques: five questioning techniques Qualifying and gaining commitment to the next stage Planning and practice sessions - advanced questioning skills 4 Presentation and persuading skills best practice Compelling benefits and reducing perceived risk - key messages to deliver Helping the customer choose your proposition by using options Professional and effective presentation skills Writing compelling sales proposals that improve your conversion rate Planning and practice session - presenting your solution 5 Overcoming concerns and client questions Proven techniques for answering client objections and concerns How to isolate, prioritise and answer objections, including price Overcoming delay and procrastination Planning and practice session - answering client concerns 6 Gaining commitment and closing the sale Knowing when to close for commitment How to ask for commitment professionally and effectively Key negotiation skills around the closing process - getting to 'yes' Checklist of closing and negotiation skills Practice session

This is not a single course but a set of menu options from which you can 'pick and mix' to create a draft programme yourself, as a discussion document which we can then fine-tune with you. For a day's training course, simply consider your objectives, select six hours' worth of modules and let us do the fine-tuning so that you get the best possible training result. Consider your objectives carefully for maximum benefit from the course. Is the training for new or experienced credit control staff? Are there specific issues to be addressed within your particular sector (eg, housing, education, utilities, etc)? Do your staff need to know more about the legal issues? Or would a practical demonstration of effective telephone tactics be more useful to them? Menu Rather than a generic course outline, the expert trainer has prepared a training 'menu' from which you can select those topics of most relevance to your organisation. We can then work with you to tailor a programme that will meet your specific objectives. Advanced credit control skills for supervisors - 1⁄2 day Basic legal overview: do's and don'ts of debt recovery - 2 hours Body language in the credit and debt sphere - 1⁄2 day County Court suing and enforcement - 1⁄2 day Credit checking and assessment - 1 hour Customer visits and 'face to face' debt recovery skills - 1⁄2 day Data Protection Act explained - 1⁄2 day Dealing with 'Caring Agencies' and third parties - 1 hour Debt counselling skills - 2 hours Elementary credit control skills for new staff - 1⁄2 day Granting credit and collecting debt in Europe - 1⁄2 day Identifying debtors by 'type' to handle them accurately - 1 hour Insolvency: Understanding bankruptcy / receivership / administration / winding-up / liquidation / CVAs and IVAs - 2 hours Late Payment of Commercial Debts Interest Act explained - 2 hours Liaison with sales and other departments for maximum credit effectiveness - 1 hour Suing in Scottish Courts (Small Claims and Summary Cause) - 1⁄2 day Telephone techniques for successful debt collection - 11⁄2 hours Terms and conditions of business with regard to credit and debt - 2 hours Tracing 'gone away' debtors (both corporate and individual) - 11⁄2 hours What to do if you/your organisation are sued - 1⁄2 day Other topics you might wish to consider could include: Assessment of new customers as debtor risks Attachment of Earnings Orders Bailiffs and how to make them work for you Benefit overpayments and how to recover them Cash flow problems (business) Charging Orders over property/assets Credit policy: how to write one Council and Local Authority debt recovery Consumer Credit Act debt issues Using debt collection agencies Director's or personal guarantees Domestic debt collection by telephone Exports (world-wide) and payment for Emergency debt recovery measures Education Sector debt recovery Forms used in credit control Factoring of sales invoices Finance Sector debt recovery needs Third Party Debt Orders (Enforcement) Government departments (collection from) Harassment (what it is - and what it is not) Health sector debt recovery skills Hardship (members of the public) Insolvency and the Insolvency Act In-house collection agency (how to set up) Instalments: getting offers which are kept Judgment (explanation of types) Keeping customers while collecting the debt Late payment penalties and sanctions Letter writing for debt recovery Major companies as debtors Members of the public as debtors Monitoring of major debtors and risks Negotiation skills for debt recovery Old debts and how to collect them Out of hours telephone calls and visits Office of Fair Trading and collections Oral Examination (Enforcement) Pro-active telephone collection Parents of young debtors Partnerships as debtors Positive language in debt recovery Pre-litigation checking skills Power listening skills Questions to solicit information Retention of title and 'Romalpa' clauses Sale of Goods Act explained Salesmen and debt recovery Sheriffs to enforce your judgment Students as debtors Statutory demands for payment Small companies (collection from) Sundry debts (collection of) Terms and Conditions of Contract Tracing 'gone away' debtors The telephone bureau and credit control Taking away reasons not to pay Train the trainer skills Utility collection needs Visits for collection and recovery Warrant of execution (enforcement)

Today's administrative professional needs flexibility and a broad portfolio of skills including self-motivation, assertiveness, and the ability to deal with difficult people. You will benefit from this course if you are an administrator, medical/legal secretary or PA, who wants to enhance your administrative support skills, as well as evaluating your existing techniques. This course will help you identify: your areas of strength and your areas for improvement in the work environment ways to accept new challenges and responsibilities with confidence what motivates you at work techniques to improve your planning and time management ways of improving your influencing and assertiveness skills your preferred working style (and relate it to your interaction with others) ways of using your initiative how to deal with challenging people, using recognised communication methods The course will help you develop a flexible set of skills that will allow you to succeed at work, no matter what the day throws at you. It will help you communicate effectively with a diverse range of colleagues and others with tact and diplomacy. And, finally, it will help you provide the administrative support that is essential for the smooth running of your area and of the organisation as a whole. 1 Introduction Overview Introductions Individual objectives 2 What exactly is your role? Before looking at new skills and techniques, where are you now? Do you have the skills, knowledge and attitude required to be an exceptional administrator? Understand your job criteria Identifying your strengths and areas for development Activity - skills analysis Activity - action plan 3 Building trust How can you build trust? Understanding the links between reliability, consistency and trust What is required to deliver efficient service? Activity: efficient service requirements of the professional administrator 4 Working styles Identifying your working style preference Understanding the importance of a flexible approach Identifying areas of improvement to become a more effective team member Activity: Questionnaire (completing, scoring and charting) Activity: drawbacks of my style Developing your working style 5 Assertiveness Understand the differences between behaviours Activity: Definition and characteristics of assertive / aggressive / passive behaviour Activity: Identifying different behaviours Understanding how to be more assertive How to use assertiveness techniques How to ask for feedback Activity: Making requests assertively Activity: Refusing requests assertively 6 Time management The importance of planning for success The importance of managing interruptions The importance of having clear purpose Time management best practices Activity: How do you plan your time? What prevents you improving your time management? How will you recognise success? 7 Prioritisation How to prioritise work to meet deadlines The prioritisation matrix Activity: Post it! 8 Dealing with interruptions The impact interruptions have on productivity How to manage interruptions Activity: What interruptions do you experience? What tactics can be employed to reduce these interruptions? 9 Close Open forum Summary Action planning

As technology continues to develop and increasingly interact with our daily lives, so must our sales techniques to ensure we're leveraging advances in how people do business to our advantage. It is essential for all salespeople to understand how to navigate the various tools at our disposal and grow their skills and confidence to put them into action in order to build a solid business pipeline. We have developed this programme to be practical, fun and interactive, whilst ensuring that participants will learn how to utilise new technology to their advantage, self-generate new business leads and opportunities, gain additional business and referrals from existing contacts, and save time and effort using proven business development skills. This course will help participants: Understand the 'organized persistence' model of sales prospecting Develop skills in using video, online and social media to generate interest Understand how to write effective sales and outreach emails and using online tools Develop techniques for effectively managing telephone appointments Learn ways to use LinkedIn for connecting with customers and prospects Develop networking skills and learn how to source and develop referrals and professional introductions 1 Key principles of smart sales prospecting Set your sales prospecting goals and objectives Elevator pitch, core messages and your value proposition Targeting and segmenting your market 'Organised persistence' using your CRM effectively 2 Setting appointments by telephone - planning and preparation Why calling still works and the best times to call Creating a call prompt sheet: Opening a call and taking control Giving a reason to meet Key questions to ask Overcoming the cold calling blues 3 Setting appointments by telephone - advanced skills Giving a reason to meet and 'selling the appointment' Key questions to ask that will create interest and motivation to meet Voice tone, power words, phrasing, pausing, responding Getting past gatekeepers and getting through 4 Using LinkedIn for research and follow-up Why LinkedIn matters and how to use it Finding new contacts, connecting and Inmailing Short-cuts and advanced skills 5 Email strategies that work Using AIDA and other templates for sales emails Using personalized video emails to create interest Vertical targeting emails, with examples Building awareness with an email chain