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The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients. I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results. What you'll learn Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation Access Google Ads tools for forecasting performance Budget Optimisation techniques using regression formula Advanced Concept Testing: moving beyond A/B ad testing to testing concepts Improving Geotargeting for Local Businesses With A Double Campaign Structure How To Setup, Run, Pivot & Interpret the Paid & Organic Report Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report Identify Opportunities Between Organic & Paid Listings Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts How to find the key pitfalls in any Google Ads account How to Audit a new or existing Google Ads account and find issues to improve upon quickly Utilise Dynamic Ad Customisers for more personalised ads Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA Understand attribution models and why the default last click is not always ideal Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach Develop a multi-funnel remarketing strategy for GDN and search campaign Requirements Able to set up your own Google Ads account Be confident navigating Google Ads accounts Basic exposure to excel filtering & pivot tables Introduction 1. Introduction 00:02:00 Testing to Ad Concepts 2. Introduction to Ad Concepts 00:02:00 3.Example Ad Concepts 00:04:00 4. Label Setup 00:04:00 5. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 6. Understanding the usefulness of this report 00:03:00 7.Linking Google Ads with Search Console 00:04:00 8.Excel Report Setup & Pivot 00:04:00 9.Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10.CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11.The theory behind the double campaign 00:04:00 12.A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13.Introduction to Drafts & Experiments 00:05:00 14.Example experiment Ideas for use 00:06:00 15.Draft & Experiment Setup 00:10:00 16.Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreedsheet template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26.GDN Remarketing 00:06:00 27.Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34.What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36.Dynamic Search Ads 00:03:00 37.Smart Bidding Strategies 00:07:00 38.Lookalike Audiences 00:02:00 39.Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40.Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42.Setting up the Business Data Feed 00:06:00 43.Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features in 2018/19 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00

***24 Hour Limited Time Flash Sale*** IT Support Technical Skills Bootcamp Admission Gifts FREE PDF & Hard Copy Certificate| PDF Transcripts| FREE Student ID| Assessment| Lifetime Access| Enrolment Letter As digital transformation accelerates, demand for qualified IT support technicians surges in the UK. The IT industry is booming, with an expected growth of 12% by 2027, creating over 1 million new jobs. Do you have an interest in maintaining networks, securing systems, and providing technical support? This IT Support Technical Skills Bootcamp bundle delivers the well-rounded expertise today's IT teams need. Designed to cater to the needs of both seasoned professionals and aspiring newcomers, our IT Support Technical Skills Bootcamp bundle is a comprehensive programme that will equip you with the essential skills and knowledge you need to succeed. Whether you're looking to advance in your current role or embark on a new career journey, this bundle has everything you need to take your professional life to the next level. But that's not all. When you enrol in IT Support Technical Skills Bootcamp Online Training, you'll receive 30 CPD-Accredited PDF Certificates, Hard Copy Certificates, and our exclusive student ID card, all absolutely free. 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***24 Hour Limited Time Flash Sale*** Software and Web Development Admission Gifts FREE PDF & Hard Copy Certificate| PDF Transcripts| FREE Student ID| Assessment| Lifetime Access| Enrolment Letter How about launching your software engineering or web development career through comprehensive training across today's most in-demand programming languages? As technology reshapes industries across the UK, skilled coders are in short supply, with over 300,000 developer roles needed by 2025. This Software and Web Development bundle equips you with the skills to join this exciting field, whether you're a complete beginner or looking to upskill. Designed to cater to the needs of both seasoned professionals and aspiring newcomers, our Software and Web Development bundle is a comprehensive program that will equip you with the essential skills and knowledge you need to succeed. 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QLS Endorsed + CPD QS Accredited - Dual Certification | Instant Access | 24/7 Tutor Support | All-Inclusive Cost

Title: Mastering the Future: Digital Electrical Circuits and Intelligence Electrical Devices Course   Overview: Welcome to a transformative journey into the cutting-edge realm of 'Digital Electrical Circuits and Intelligence Electrical Devices.' In today's rapidly evolving technological landscape, the demand for skilled professionals who can navigate the complexities of digital circuits and intelligent devices is greater than ever. This comprehensive course is designed to equip you with the knowledge and skills needed to not only understand but also master the intricacies of digital electrical circuits and harness the power of intelligent electrical devices.   Key Features: Comprehensive Curriculum: Our course covers a wide spectrum of topics, from the fundamentals of digital electrical circuits to the advanced principles behind intelligent electrical devices. You'll delve into topics such as digital signal processing, microcontrollers, embedded systems, and more. Hands-On Learning: Theory comes to life through hands-on projects and practical exercises. You'll have the opportunity to apply your knowledge in real-world scenarios, ensuring that you not only understand the concepts but can also implement them effectively. Cutting-Edge Technologies: Stay ahead of the curve by learning about the latest advancements in digital circuits and intelligent devices. Explore the world of artificial intelligence, machine learning, and the Internet of Things (IoT) to understand how they intersect with electrical engineering. Expert Instruction: Benefit from the guidance of experienced instructors who bring a wealth of industry knowledge to the classroom. Our instructors are dedicated to your success, providing support and insights throughout the course. Industry-Relevant Projects: Gain practical experience by working on projects that mirror real-world challenges faced by professionals in the field. Build a portfolio that showcases your abilities and sets you apart in a competitive job market. Networking Opportunities: Connect with like-minded individuals and industry experts through networking events, forums, and collaborative projects. Expand your professional network and open doors to new opportunities. Flexible Learning: Designed to accommodate various schedules, our course offers flexibility through online lectures and resources. Access course materials at your own pace, allowing you to balance your learning with other commitments. Certification: Upon successful completion of the course, receive a recognized certification that validates your expertise in digital electrical circuits and intelligent electrical devices, enhancing your credibility in the job market.   Whether you're a seasoned professional looking to upskill or a student aspiring to enter the field of electrical engineering, our 'Digital Electrical Circuits and Intelligence Electrical Devices' course provides the knowledge and practical experience needed to thrive in the dynamic world of technology. Enroll now to embark on a journey towards mastering the future of electrical engineering! Course Curriculum Introduction To Digital Electric Circuits Introduction To Digital Electric Circuits 00:00 Numbering Systems Numbering Systems 00:00 Binary Arithmetic Binary Arithmetic 00:00 Logic Gates Logic Gates 00:00 Flip-Flops Flip-Flops 00:00 Counters Shift Registers Counters Shift Registers 00:00 Adders Adders 00:00

Level 5 QLS Endorsed Course | Endorsed Certificate Included | Plus 5 Career Guided Courses | CPD Accredited

***24 Hour Limited Time Flash Sale*** Learn C++ Admission Gifts FREE PDF & Hard Copy Certificate| PDF Transcripts| FREE Student ID| Assessment| Lifetime Access| Enrolment Letter Are you a professional feeling stuck in your career, struggling to keep up with the ever-changing demands of the industry? Or perhaps you're a beginner, unsure of where to start or how to break into your desired field. Whichever stage you're in, our exclusive Learn C++ from Scratch: The Complete Coding Guide Bundle provides unique insights and tools that can help you achieve your goals. Designed to cater to the needs of both seasoned professionals and aspiring newcomers, our Learn C++ from Scratch: The Complete Coding Guide bundle is a comprehensive program that will equip you with the essential skills and knowledge you need to succeed. Whether you're looking to advance in your current role or embark on a new career journey, this bundle has everything you need to take your professional life to the next level. 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Learn C++ from Scratch: The Complete Coding Guide premium bundle consists of 30 precisely chosen courses on a wide range of topics essential for anyone looking to excel in this field. Each segment of Learn C++ from Scratch: The Complete Coding Guide is meticulously designed to maximise learning and engagement, blending interactive content and audio-visual modules for a truly immersive experience. Certification You have to complete the assignment given at the end of the Learn C++ from Scratch: The Complete Coding Guide course. After passing the Learn C++ from Scratch: The Complete Coding Guide exam You will be entitled to claim a PDF & Hardcopy certificate accredited by CPD Quality standards completely free. CPD 300 CPD hours / points Accredited by CPD Quality Standards Who is this course for? 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In this course, you will learn how to unlock the power of Generative AI and learn to generate passive income for profitable online ventures with ChatGPT. Gain the skills to automate tasks efficiently, generate revenue from your content, and uphold ethical AI practices. This course is perfect for beginners or anyone seeking to enhance their online ventures with AI technology.

Dip yourself in the dynamic world of Python programming with our Python for Beginners Online Course. Master Python's key concepts, its syntax, data types, and much more.

Learn to design a resilient and scalable cloud solution using traffic load balancers, availability sets, and scale sets