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Applying Emotional Intelligence - Going Beyond The Basics
By Ei4Change
Learn the principles of emotional intelligence about how your emotions influence the way you understand yourself, how you build relationships, how you manage stress and how you make decisions. We all have emotions! You will need an open mind and a willingness to learn about how to positively embrace working with your intelligence and your emotions. You should be committed to developing your ability to manage the emotional dimensions of life.
Course overview Advertising helps generate traffic on websites. However, customers might not buy products or services on their first visit. So here comes the importance of retargeting ads. It's an advertising technique that targets lapsed customers with visuals or text ads to persuade them to buy. The Complete Guide to Retargeting Ads course will guide you in every step of the way to create crazy effective retargeting ads. You will understand how retargeting works and learn how to set up and optimize profitable remarketing and retargeting campaigns. In addition, you will learn the process for remarketing audiences in Google Adwords and Analytics and identify the benefits of using Google Tag Manager. The skills you develop in the learning process will help you showcase your best selling products and services to your abandoning visitors and get them to take action. Enrol right now, reach your target customers and enjoy better marketing! Learning Outcomes Get to know how retargeting works Learn step-by-step how to plan your retargeting campaigns Know how to use Google Analytics to develop and build your audience segments Be able to create Google Ads remarketing tags in Google Tag Manager Understand how to configure your remarketing campaigns in Google AdWords Learn how to build and Configure new retargeting ads lists inside Google AdWords Who Is This Course For? The Complete Guide to Retargeting Ads course is beneficial for highly motivated learners interested in building profitable remarketing ads and campaigns. It offers an excellent opportunity to make the most of website traffic and drive business success. Entry Requirement This course is available to all learners of all academic backgrounds. Learners should be aged 16 or over. Good understanding of English language, numeracy and ICT skills are required to take this course. Certification After you have successfully completed the course, you will obtain an Accredited Certificate of Achievement. And, you will also receive a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy for £39 or in PDF format at the cost of £24. The PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why Choose Us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos and materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; United Kingdom & internationally recognized accredited qualification; Access to course content on mobile, tablet and desktop from anywhere, anytime; Substantial career advancement opportunities; 24/7 student support via email. Career Path The Complete Guide to Retargeting Ads course provides essential skills that will make you more effective in your role. It would be beneficial for any related profession in the industry, such as Adverts Operation Manager Digital Marketing Manager Digital Marketing Executive Social Media and Community Manager Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem Part 1 00:08:00 The Digital Advertising Ecosystem Part 2 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
This course is intended to provide you with the knowledge you need to complete the test to become a personal licence holder. It covers all the major topics relating to UK licencing law, responsibilities and penalties for breaching these. It also looks in detail at the issue of age verification including an interactive element to support learning in this area.
Reggie Love Keynote Only We understand that not every client/attendee can make it along to a full day of training in London, but would still like the opportunity to tune into a keynote speech - we listened to the feedback, and we've decided to support clients/attendees who do wish to listen in to Reggie's Keynote the opportunity to do so. No matter where you are located, you'll still get the chance to hear how Reggie supported one of the most well-known President of the USA in living memory. Who is Reggie Love? Reggie Love is a Senior Advisor at Apollo Global Management. Reggie’s responsibilities include supporting and developing strategy for human capital, public engagement and DE&I initiatives. Reggie previously served as Partner at RON Transatlantic EG from 2012-2019, an international financial holding company with interests in the financial services, logistics, energy, industrial and beer sectors in the United States, Latin America and Europe. The group, via its portfolio companies, encompasses assets under management and revenues of over $14 billion. Mr. Love’s work at the firm focused on financial services and energy investments. Prior to joining Transatlantic, Reggie served at the White House as personal aide to President Barack Obama from 2009-2011, where he was responsible for assisting with the coordination and completion of the President’s daily schedule as well as coordinating with other White House offices to set up long and medium range planning. Love moved to the District of Columbia in 2006 to work for then Senator Obama after short stints in the NFL with the Dallas Cowboys and Green Bay Packers. Love is a graduate of Duke University, holds and MBA from the Wharton School at the University of Pennsylvania and is the author of the New York Times Best Seller, Power Forward, My Presidential Education, which is a collection of stories and principles learned during his time working for President Obama and being a captain for the all-time most winning NCAA coach, Mike Krzyzewski. Love also serves on the boards of Cox Media Group, Blade Air Mobility, National Summer Learning Association, Center for Environmental Farming Systems, Organizing for Action, Military Bowl Committee, Team Works, and The New Renaissance. Please note the following: This is the Keynote element ONLY - Not the entire session. Cameras will be off for the keynote. Questions are sought out two weeks prior, which will then be sent to the training team for the event. Please be advised that we may not be able to get to every question on the day - the training team will pass this across to the speaker before the session to ensure we can answer most of the questions on the day. Who will attend? PA's EA's Administrative roles This workshop is open to females and males, including trans women/males and non-binary professionals. Group Rate Discounts Group discounts are currently on request for this session - please call 0800 949 9111 or email support@ownyoursuccess.co.ukto discuss and confirm any group bookings.
The Diploma in Digital Marketing at QLS Level 5 offers a thorough exploration of the digital marketing landscape, designed to equip learners with essential knowledge and advanced strategies to excel in today’s online environment. This course covers fundamental concepts such as digital advertising, SEO, and content marketing, alongside specialised modules in social media platforms including Facebook, Instagram, Twitter, and YouTube. From understanding the customer journey to mastering email and mobile marketing, each module is crafted to build a well-rounded skill set that enhances audience engagement and brand visibility. Ideal for those seeking to refine their digital marketing expertise, this diploma blends theory with actionable insights that are directly applicable to online campaigns and strategies. Whether you aim to increase website traffic, boost social media presence, or improve email outreach, this course provides the tools needed to navigate and succeed in a fast-evolving digital world. With a focus on measurable results and strategic thinking, the programme prepares learners to confidently develop and manage digital marketing initiatives across multiple channels. Learning Outcomes Master the essentials of digital marketing. Develop growth hacking strategies. Understand and enhance customer journeys. Craft compelling content for diverse platforms. Apply SEO techniques to boost visibility. Design effective email and mobile marketing campaigns. Harness the power of major social media platforms. Key Features FREE QLS-endorsed certificate 4 Free CPD Accredited Courses with Free e-Certificates CPD Accredited Hard Copy Certificates Fully online, interactive courses Self-paced learning and laptop, tablet, smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Free Courses Digital Product Management Content Management SEO - Search Engine Optimisation for Business Learning to Learn - Super Learning What Will You Learn from This Course? Step into the vibrant world of digital advertising with this comprehensive course. From the basics to platform-specific strategies, each module equips you with skills vital for today's digital era. Dive in, and emerge a digital marketing maestro. Module 01: Fundamentals of Digital Marketing Understand the digital landscape. Grasp key advertising strategies. Module 02: Growth Hacking Learn rapid growth techniques. Drive more online traffic. Module 03: Customer Journey Map customer touchpoints. Enhance their online experience. Module 04: Content Marketing Craft engaging content. Boost audience interaction. Module 05: SEO Understand search engine workings. Improve site ranking. Module 06: E-Mail Marketing Harness email power. Enhance customer engagement. Module 07: Facebook Marketing Master Facebook's tools. Reach a broader audience. Module 08: Instagram Marketing Utilise Instagram's features. Engage with visual content. Module 09: Twitter Marketing Navigate Twitter effectively. Enhance brand visibility. Module 10: Youtube Marketing Promote through videos. Engage a vast viewer base. Module 11: Mobile Marketing Harness mobile's reach. Engage users on the go. Certificate Once you've successfully completed your course, you will immediately be sent a CPD Accredited PDF certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). After successfully completing the assignment, learners will be able to order a FREE QLS-endorsed certificate. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring digital marketers honing their craft. Business owners seeking online growth. Content creators keen to boost reach. Brand managers aiming for digital dominance. Marketing professionals diversifying their skill set. E-commerce entrepreneurs increasing sales. Social media enthusiasts turning passion into profession. Start-ups building a strong online foundation. Requirements There are no formal requirements for this bundle course to be enrolled. Career path Digital advertising Strategist SEO Specialist Content advertising Manager E-Mail Marketing Coordinator Social Media Manager Mobile Marketing Expert. Certificates CPD Accredited e-Certificate Digital certificate - Included CPD Accredited Hard Copy Certificate Hard copy certificate - Included QLS Endorsed Certificate Hard copy certificate - Included
Emotional Intelligence Coaching
By Ei4Change
This course is for you if you work with people as a leader or manager and are looking at ways to help improve performance by developing emotional intelligence through coaching. The GROW (Goal, Reality, Options, Will) Model is a well-respected tool in coaching and this is explored to improve your questioning and listening techniques. It demonstrates the power of coaching through the use of a structure that enables questioning to flow conversationally and in a logical sequence.
