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Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certificate of Achievement Endorsed Certificate of Achievement from the Quality Licence Scheme Once the course has been completed and the assessment has been passed, all students are entitled to receive an endorsed certificate. 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Career path Training offered by the Social Media Marketing Professional Diploma could potentially benefit a range of roles, but would particularly enhance careers in Digital Marketing Social Media Management PR SEO Other social media marketing roles Course Content Social Media Marketing - Understanding Social Media Marketing Social Media Marketing-Marketing As A Business Priority Social Media Marketing-The Buyer Journey Bob's World View Social Media Marketing-Social Media Marketing And SEO Social Media Marketing-Social Media Marketing Platforms Social Media Marketing-Posting On Social Media Platforms Social Media Marketing-Social Media Posting Ideas Social Media Marketing-Creating A Social Media Marketing Post Social Media Marketing-Community Based Marketing Social Media Marketing - Building A Social Media And Content Marketing Plan Social Media Marketing - Cases Studies Creating Social Media Images Profile Image - Creating Your Social Media Profile Image Profile Image - Lighting And Posing Your Subject Profile Image - Editing Your Image With Snapseed On An iPhone Or Smartphone Blogging - Copywriting For Blogs And Articles Blogging - Writing Your Copy Email Marketing - Building Your Email List Email Marketing - Using Your Email List Email Marketing - Email Copywriting Email Marketing - Email Analytics - Automations - Maintenance Local SEO + SEO - A Guide To Ranking Your Local Business In Google Local Search Local SEO + SEO - Google Search And Your Position In Local Search Local SEO + SEO - Google My Business - A Strong Local SEO Factor Local SEO + SEO - Building Up Reviews - Including Google Local Reviews Local SEO + SEO - Backlinks - Understand How They Improve SEO Local SEO + SEO - On Site SEO - Improving Your Sites SEO Local SEO + SEO - Keyword Optimisation For Powerful SEO Local SEO + SEO - Local Business Online Marketing YouTube Marketing - YouTube Channel Setup And SEO YouTube Marketing - YouTube Video Launch Strategy Audio Production - Mastering Audio Production For Video And Podcasting Video Production - Mastering Video Lighting And Subject Composition Video Production - Green Screen Video Production Video Production - On Camera Presence - Getting Comfortable On Camera Video Production - Writing A Promotional Script For Your Video Video Production - Video/Audio Editing With Adobe Premiere Pro + Adobe Audition Introduction To Vlogging Understanding Instagram Quora Marketing Pinterest Marketing Introduction To Podcasting Course Summary
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New to the online marketing world? Starting a new business but you don't know how to take advantage of the online marketing options Google has to offer?In this lesson, you will get a firm grasp on the basics of AdWords and Adsense and how they work, which is necessary to create successful business. Description: We are living in the time of the digital revolution - the ideal time to be a successful digital marketing professional! Business growth, bigger budgets, increased salaries and more career choice are just some of the advantages that you can anticipate. Advanced advertising openings are quickly expanding, however you have to develop your skills to contend and get to the top. If you are willing to be successful in the fast-growing digital marketing job market, Our Advanced Diploma in Google Adwords and Adsense course could be your winning ticket. Developed by highly expert instructors, this practical skills digital marketing course features real-life digital marketing briefs from real companies, case studies and interactive subject expert support. By the end of this course, students will be able to differentiate between AdWords and ad sense, learn how to attract customers, advertise locally and globally and reach the right people at the right time using Google Adwords and Adsense. Who is the course for? Entrepreneurs Marketing Professionals Business Owners Marketing Students Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: Advanced Diploma in Google Adwords and Adsense is a useful qualification to possess, and would be beneficial for the following careers: Self-made digital marketing expert Digital marketing manager Digital marketing assistant PR and events role. Introduction to Google Adwords and Adsense Introduction to Google Adwords and Adsense 00:30:00 What is Google Adwords? - Explained. 00:30:00 Getting Started with Google AdWords 00:30:00 Understanding Different Types of Targeting for Adwords 00:30:00 4 Things You Should Know Before Using Google Adwords 00:30:00 Top Mistakes By Adword Users 00:30:00 Ways to Increase Conversion Rates on Adwords 00:30:00 How to Keep Google Adwords Simple 00:15:00 Using the Search Based Keyword Tool for Google Adwords 00:30:00 How to make Google Adwords Cost Effective for your Business 00:30:00 How to Stay Competitive with Google Adwords 00:15:00 How to Choose Appropriate Keywords for Google Adwords 00:30:00 Common Google Adsense Questions 00:30:00 The Ugly Truth about Google Adsense Not so Ugly 00:15:00 Disadvantages to Google Adsense 00:30:00 AdSense Advantages 00:30:00 Getting an Adsense Ad onto Your Website 00:30:00 How to Make Money with Google Adsense 00:30:00 Finding Keywords for your Niche Market 00:15:00 How to Find a Niche Market for Keyword Marketing 00:30:00 Tricks of the Adsense Trade: Ad Placement & Design 00:30:00 The Best Formatting for your Adsense Ads 01:00:00 Why Adsense Ads Give More Value to Your Visitors 00:15:00 Make More Money with Higher Paying Keywords 01:00:00 Required Skills to Make Money with Google Adsense 00:30:00 Google Adwords Benefits of online advertising and AdWords 00:30:00 Choosing a campaign type 00:30:00 Measure your results 00:30:00 Mock Exam Mock Exam- Advanced Diploma in Google Adwords and Adsense 00:20:00 Final Exam Final Exam- Advanced Diploma in Google Adwords and Adsense 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
This Professional Certificate Course in Advanced Analytics and Emerging Trends offers a comprehensive overview of advanced analytics tools, future-ready digital analytics, data mining, customer journey mapping, and the creation of customer-centric marketing campaigns. Participants will also learn how to stay current with emerging trends and adapt to evolving technologies in the dynamic field of digital marketing. After the successful completion of the course, you will be able to learn about the following: Advanced analytics techniques and tools Preparing for the future of digital analytics and marketing Concept of data mining and customer journey mapping and be able to create customer-centric marketing campaigns. How to stay up-to-date with emerging trends and technologies in digital marketing and be able to adapt to changes in the industry. This Professional Certificate Course in Advanced Analytics and Emerging Trends provides a thorough grasp of advanced analytics tools. Participants will explore the future of digital analytics, understand data mining, and master customer journey mapping for creating customer-centric marketing campaigns. The course also focuses on staying current with emerging trends and technologies in digital marketing, fostering adaptability to industry changes. This Professional Certificate Course in Advanced Analytics and Emerging Trends provides expertise in advanced analytics tools. Participants will explore data mining, customer journey mapping, and create customer-centric marketing campaigns. The course ensures readiness for the future of digital analytics, emphasizing staying current with emerging trends and adapting to industry changes. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Advanced Analytics and Emerging Trends Self-paced pre-recorded learning content on this topic. Advanced Analytics And Emerging Trends Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Professionals Navigating Emerging Trends Individuals in Customer Relationship Management Those Adapting to Industry Changes Data Analysts and Scientists Marketing Professionals Seeking Advanced Analytics Skills Digital Marketing Strategists Business Intelligence Professionals Marketing Managers Marketing Enthusiasts Seeking Future-Ready Knowledge Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
What you'll learn Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job Attract and engage customers through digital marketing channels like search and email Measure marketing performance through analytics and present insights Build e-commerce stores, analyze online performance, and grow customer loyalty