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Ethical Brand Academy

ethical brand academy

London

Discover a range of independent ethical fashion, beauty and lifestyle brands. We also offer B2B membership services to help small businesses grow.Ethical Brand Directory (EBD) is the home to a curated range of independent ethical fashion and beauty brands, and the place to find information resources that helps connect, educate, and inspire people (and businesses) to become more active citizens that are respectful to people and the planet. The Directory was founded in 2017, primarily to showcase a curated collection of ethical fashion and ethical beauty brands, but it quickly evolved into something far bigger. Brands are checked against criteria that include ethical, sustainable, circular, regenerative, and charitable business practices. We also recognise that vegan consumers and non-vegan brands regard ethics in different ways and we remain inclusive, offering a place for those who can demonstrate ethical practices towards both people and animals. All of our brands are carefully selected by our founder Roberta Lee with the style-conscious consumer in mind., so they not only have strong values but look great too. Ethical Brand Directory was set up after the frustration our founder Roberta Lee experienced trying to find ethically produced clothing that didn’t compromise on aesthetics. She found that her clients wouldn’t switch to ethical brands unless it was easy. Roberta also noticed the number of brands she discovered didn’t last long, and would go out of business after 1-3 years. Saddened by this, she was determined to find a way to help them. In 2019 she started to offer a variety of support to ethical businesses, and provide opportunities to help them grow.