Today, everyone is a publisher. Whether you're filling your company blog with compelling ideas, producing newsletters to engage your customers, packing your social media feeds with engagin content, or crafting insightful posts to push your personal professional profile – you need to use storytelling to engage your audience. In this workshop we'll break down the key ingredients that make content engaging. We'll go through a proven framework for taking ideas from initial spark, through developing a unique angle, to idenitfying the ideal format for execution. We'll discuss the purpose of the content you have in mind, and look at how your can plan a strategy to publish regularly and measure the results. This is a fully interactive online workshop, so be prepared to join discussions and develop your own content ideas. Takeaways Understanding the needs of your target audience. Identifying the Subject, Angle and Format. Cheap (or free!) tools to create professional content. Useful systmes for publishing regularly, and keeping the work manageable. Knowing where to publish on the web, social media and other platforms. Promoting your content, and getting feedback. Delivery We deliver our courses over Zoom, to maximise flexibility. The training can be delivered in a single day, or across multiple sessions. All of our courses are live and interactive – every session includes a mix of formal tuition and hands-on exercises. To ensure this is possible, the number of attendees is capped at 16 people. Tutor Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets. Testimonial “The EMpower Network commissioned the content creation workshop to understand how to communicate effectively with a wide range of stakeholders. In light of covid-19, it’s more important than ever to communicate clearly especially as we’ve moved to remote meetings. The workshop was very insightful and Alan was a very engaging speaker making sure all attendees contributed and worked through real-life examples. Attendees praised the usefulness of the workshop and especially liked the content generation framework with one saying 'It has changed the way I think about communicating and given me a toolkit that I will use in both my work and personal projects'.” Shade Nathaniel-Ayodele | EMpower Network, Southwark Council
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The Marketing and Advertising Advanced Diploma is a wonderful learning opportunity for anyone who has a passion for this topic and is interested in enjoying a long career in the relevant industry. It's also for anyone who is already working in this field and looking to brush up their knowledge and boost their career with a recognised certification. This Marketing and Advertising Advanced Diploma consists of several modules that take around 2 hours to complete. The course is accompanied by instructional videos, helpful illustrations, how-to instructions and advice. The course is offered online at a very affordable price. That gives you the ability to study at your own pace in the comfort of your home. You can access the modules from anywhere and from any device. Why choose this course Earn an e-certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certification Upon successful completion of the course, you will be able to obtain your course completion PDF Certificate at £9.99. Print copy by post is also available at an additional cost of £15.99 and the same for PDF and printed transcripts. Course Content Funnel Building For Massive Profits Intro to Funnel Building 00:01:00 Funnel Building - Part 1 00:04:00 Funnel Building - Part 2 00:07:00 Funnel Building - Part 3 00:09:00 Lead Generation, Traffic & List Building Intro To Lead Generation 00:01:00 Lead Gen - Lead Magnets 00:04:00 Lead Gen - Landing Pages 00:02:00 Lead Gen - Getting Traffic 00:05:00 LinkedIn Advertising Intro to LinkedIn Advertising 00:01:00 LinkedIn Ads - Campaign Manager 00:07:00 LinkedIn Ads - Creating ADS that SELL - Part 1 00:08:00 LinkedIn Ads - Creating ADS that SELL - Part 2 00:04:00 How To Do Banner Advertising Intro to Banner Ads 00:01:00 Banner Ads - Designing The Ad 00:04:00 Banner Ads - Ad Campaign Goals 00:05:00 Banner Ads - Setting Up & Running Campaigns 00:12:00 Twitter Ads For Fun & Profit Intro To Twitter Timeline Ads 00:01:00 Twitter Ads - Campaign Objects & Details 00:08:00 Twitter Ads - Ad Groups & Targeting 00:06:00 Twitter Ads - Creating The Ad & Launching 00:04:00 Make Profits With Facebook Ads Intro to Facebook Newsfeed Ads 00:01:00 Facebook Ads - Marketing Objectives 00:05:00 Facebook Ads - Ad Targeting & Budgeting 00:11:00 Facebook Ads - Creating The Ad 00:10:00 Search Ads - For Massive Profits Intro To Search Ads 00:01:00 Search Ads - Marketing Objectives 00:05:00 Search Ads - Ad - Groups & Keywords 00:06:00 Search Ads - Creating & Monitoring Ads 00:05:00 Order your Certificates & Transcripts Order your Certificates & Transcripts 00:00:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.
School Non-Attendance, School Avoidance, Truanting or Emotionally Based School Avoidance. There’s a lot of terms to describe children not attending school. This course is designed to save your teachers time, and give them all the tools and resources needed to support children to feel secure and settled in school. Not only increasing school wide attendance rates, but the outcomes of children in the process.
By the end of the course, you will learn to write your very own Linux shell scripts using the concepts in order to avoid repetitive work and save time.