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Duration 5 Days 30 CPD hours This course is intended for Tier 1 system administrators, and integrators responsible for managing and maintaining VMware Horizon Infrastructure. Overview By the end of the course, you should be able to meet the following objectives: Describe the installation, architecture, and requirements of Horizon Connection Server Describe the authentication and certificate options for a VMware Horizon environment Recognize the integration process and benefits of Workspace ONE Access and VMware Horizon Compare the remote display protocols that are available in VMware Horizon Describe the 3D rendering options available in VMware Horizon Discuss the scalability options available in VMware Horizon Describe the different security options for VMware Horizon environments Discuss the advanced configurations of Horizon Connection Server List the troubleshooting techniques for common Horizon Connection Server issues Interpret the Horizon Connection Server logs Identify Unified Access Gateway configuration and certificate issues List the troubleshooting steps for common Unified Access Gateway common issues Describe Blast configuration verification using logs and settings Describe the Blast optimization recommendations for different use cases Describe VMware Horizon connections and how to troubleshoot related problems Describe VMware Horizon certificates List the troubleshooting steps for common VMware Horizon certificates issues Describe Cloud Pod Architecture troubleshooting scenarios Identify and fix problems in a VMware Horizon environment VMware Horizon 8: Infrastructure Administrator and Troubleshooting is a five-day combination course of VMware Horizon 8: Infrastructure Administration & VMware Horizon 8: Infrastructure Troubleshooting. This training collection gives you the skills to install and configure a virtual desktop infrastructure platform. This course builds your skills in installing and configuring VMware Horizon© through a combination of lecture and hands-on labs. You learn how to install and configure VMware Horizon© Connection Server?, VMware Unified Access Gateway?, how to configure a load balancer for use with Horizon, and how to establish Cloud Pod Architecture. Also, this course provides you with the advanced knowledge, skills, and abilities to troubleshoot VMware Horizon 8 infrastructure. This workshop teaches the required skill and competence for troubleshooting Horizon Connection Server, Unified Access Gateway, protocols, connections, and certificates. This course provides a challenge lab designed to present participants with infrastructure issues that may arise in actual Horizon environments. The lab objective is to put into practice the contents covered during the training to create a working environment. Course Introduction Introductions and course logistics Course objectives Horizon Connection Server Recognize VMware Horizon reference architecture Identify the supported features of Horizon Connection Server Identify the recommended system requirements for Horizon Connection Server Configure the VMware Horizon event database Outline the steps for the initial configuration of Horizon Connection Server Discuss the AD Lightweight Directory Service (LDS) database as a critical component of Horizon Connection Server installation Authentication and Certificates Compare the authentication options that Horizon Connection Server supports Describe the smart card authentication options that Horizon Connection Server supports Outline the steps to create a VMware Horizon administrator and custom roles Describe the roles available in a VMware Horizon environment Explain the role that certificates play for Horizon Connection Server Install and configure certificates for Horizon Connection Server Install and configure True SSO in a VMware Horizon environment Workspace ONE Access and Virtual Application Management Recognize the features and benefits of Workspace ONE Access Describe the features of the Workspace ONE Access console Explain identity management in Workspace ONE Access Explain access management in Workspace ONE Access Describe the Workspace ONE Access directory integration Deploy virtual applications with Workspace ONE services Horizon Protocols Compare the remote display protocols that are available in VMware Horizon Describe Blast Describe the Blast display protocol codecs Summarize the Blast codec options List the ideal applications for each Blast codec Describe Blast and PCoIP ADMX GPO common configurations Graphics Cards Describe the 3D rendering options available in Vmware Horizon Compare vSGA and vDGA List the steps to configure graphics cards for use in a VMware Horizon environment Horizon Scalability Describe the purpose of a replica connection server Explain how multiple Horizon Connection Server instances in a pod maintain synchronization List the steps to configure graphics cards for use in a VMware Horizon environment Configure a load balancer for use in a VMware Horizon environment Explain Horizon Cloud Pod Architecture LDAP replication and VIPA Explain Horizon Cloud Pod Architecture scalability options Horizon Security Explain concepts relevant to secure VMware Horizon connections Describe how to restrict VMware Horizon connections Discuss the benefits of using Unified Access Gateway List the two-factor authentication options that are supported by Unified Access Gateway List the Unified Access Gateway firewall rules Describe the situations in which you might deploy Unified Access Gateway instances with one, two, or three network interfaces Troubleshooting Horizon Connection Server Identify the general troubleshooting techniques for Horizon Connection Server Explain how to use logs to identify common Horizon Connection Server problems Describe AD LDS replication Discuss common Horizon Connection Server replication issues Explain how to interpret Horizon Connection Server logs Compare successful and unsuccessful logs from common infrastructure administration tasks Troubleshooting Unified Access Gateway Identify common Unified Access Gateway deployment issues Explain how to monitor the health of a Unified Access Gateway deployment Identify and troubleshoot Unified Access Gateway certificate issues Explain how to monitor, test, and troubleshoot network errors using tcpdump and curl Detail the general Unified Access Gateway troubleshooting methods Blast Configuration Discuss Blast codecs and Encoder Switch settings Describe how to verify BLAST configuration using logs and settings Optimizing Blast List general Blast optimization recommendations Summarize Blast tuning recommendations that apply to WAN connections Summarize Blast tuning recommendations that apply to work-from-home and home-office-to-cloud use cases Describe the recommended tuning options to increase display protocol quality for all use cases and applications Troubleshooting VMware Horizon Connections Explain VMware Horizon connections Describe the role of primary and secondary protocols in VMware Horizon connections Describe HTML client access connections Describe Horizon Connections load balancing Describe timeout settings, supported health monitoring strings, and suitable load balancer persistence values Identify the troubleshooting steps for failing VMware Horizon load balancer connections List the steps for troubleshooting VMware Horizon connections Troubleshooting VMware Horizon Certificates List the functions of VMware Horizon certificates Describe VMware Horizon certificate scenarios Discuss potential challenges related to certificates in VMware Horizon Describe the troubleshooting approach to VMware Horizon certificates issues Cloud Pod Architecture Describe Cloud Pod Architecture troubleshooting scenarios Additional course details:Notes Delivery by TDSynex, Exit Certified and New Horizons an VMware Authorised Training Centre (VATC) Nexus Humans VMware Horizon 8: Infrastructure Administration and Troubleshooting training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the VMware Horizon 8: Infrastructure Administration and Troubleshooting course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Duration 5 Days 30 CPD hours This course is intended for Experienced system administrators, system integrators, and consultants responsible for implementing and managing VMware Cloud Foundation Overview By the end of the course, you should be able to meet the following objectives: Describe design implications of VMware Cloud Foundation standard or consolidated architecture List requirements for VMware Cloud Foundation deployment Describe the VMware Cloud Foundation bring-up process and the VMware Cloud Foundation architecture Perform VMware Cloud Foundation bring-up Describe physical and virtual networking considerations Outline VMware Cloud Foundation storage options Use the VMware Imaging Appliance to image ESXi hosts Describe VMware Cloud Foundation multi-instance federation Use VMware Cloud Foundation™ SDDC Manager™ to perform operational tasks Describe user roles in VMware Cloud Foundation and VMware vSphere Manage users and passwords using VMware Cloud Foundation Manage certificate rotation for VMware Cloud Foundation components Use Active Directory integration to automate certificate generation and rotation Describe workload domains Manage workload domains in VMware Cloud Foundation Manage VMware NSX-T™ for VMware Cloud Foundation Describe use cases for Application Virtual Networks (AVNs) Meet vSphere with VMware Tanzu™ requirements Deploy a vSphere with Tanzu enabled workload domain Manage VMware vSAN™ storage in a workload domain Create vSAN storage policies Describe Cloud Native storage Describe the importance of business continuity measures in VMware Cloud Foundation Plan appropriate backup and restore workflows for VMware Cloud Foundation components Implement stretched clusters in VMware Cloud Foundation workload domains This five-day course includes instruction on the capabilities of VMware Cloud Foundation? and how to successfully plan, deploy, manage, and operate hybrid and cloud infrastructures, including customization. The course explains the architecture of VMware Cloud Foundation and explains licensing, certificates, and storage and network management. The course also covers workload domains, availability, life cycle management, and troubleshooting. Course Introduction Introductions and course logistics Course objectives VMware Cloud Foundation Overview Describe the VMware Cloud Foundation solution Describe VMware Cloud Foundation architecture Identify VMware Cloud Foundation components Describe VMware Cloud Foundation topology Define VMware Cloud Foundation terminology Day Zero Tasks Identify the requirements for deploying VMware Cloud Foundation Identify management domain sizing considerations Identify workload domain sizing considerations Detail design considerations for ESXi in management and VI workload domains Detail design considerations for vCenter in management and VI workload domains Detail the VMware Cloud Foundation bring-up process Identify information required for the Planning and Preparation Workbook Identify information required for the Deployment Parameter Workbook Describe how VMware Cloud Builder automates the deployment process Explain how the Deployment Parameter Workbook is imported into VMware Cloud Builder Recognize the configuration validation process performed by VMware Cloud Builder Detail the deployment of the management domain Recognize the options to image a host Identify the key capabilities of VIA Recognize how to use VIA for imaging the ESXi Nodes Post Deployment Operations Understand VMware Cloud Foundation integration with VMware Single Sign-On Configure user access to VMware Cloud Foundation Describe the importance of user roles in vSphere Configure identity sources in vSphere to use with VMware Cloud Foundation Manage passwords in VMware Cloud Foundation Explain the importance of using VMware Cloud Foundation to manage passwords for vSphere components Detail the best practices for password management for VMware Cloud Foundation Retrieve and secure the password list Describe the process for rotating passwords not managed by VMware Cloud Foundation VMware Cloud Foundation License Management Describe how to add license keys to the VMware Cloud Foundation inventory Describe how to view license keys in SDDC Manager Describe how to assign license keys Describe how to remove license keys Describe how to replace expiring licenses VMware Cloud Foundation Networking with NSX-T Describe NSX Management plane and Control planes Detail design considerations for workload domains with shared NSX Manager instances Detail design considerations for workload domains with dedicated NSX Manager instances Describe the spine-and-leaf design Describe the addressing scheme for the underlay Recognize possible variations of the spine-and-leaf design Describe the multi-NIC design Describe NSX Edge node design and BGP peering with the physical network Describe cluster design and rack design Explain dynamic routing with BGP Explain virtual IP addressing Describe logical switching Detail NSX Edge functions Define application virtual networks Describe management domain rack options List NSX Edge cluster requirements for vSphere with Tanzu Discuss NSX Edge cluster placement considerations Describe NSX-T Data Center deployment in VMware Cloud Foundation Explain how logical routing works in NSX-T Data Center Identify NSX Edge functions Describe data plane preparation for NSX-T Data Center Edge nodes in a workload domain Recognize Tier-0 and Tier-1 gateway topologies Recognize features of NSX distributed firewalls Describe the benefits of NSX Federation in VMware Cloud Foundation Identify NSX Federation Use Cases Explain NSX Federation Components and Architecture Discuss NSX Federation configuration basics Managing Workload Domains Define workload domains Detail design considerations for vSphere networking in management and VI workload domains Detail design considerations for storage in management and VI workload domains Recognize design choices for a consolidated design or standard design List the types of workload domains State scale limits for workload domains Identify use cases for multiple clusters in a workload domain List workload domain prerequisites Explain how to create a workload domain Describe how to scale a workload domain Explain how to delete a workload domain Describe host decommissioning vSphere with Tanzu in VMware Could Foundation Discuss the vSphere with Tanzu solution Define the role of Spherelet Describe the supervisor cluster control plane Define vSphere with Tanzu namespaces Describe the role of NSX-T networking components Discuss vSphere with Tanzu networking topology Describe VMware Container Networking with Antrea Describe control plane VM management networking requirements Plan appropriate IP address CIDR ranges for pod, ingress, and egress networking Describe prerequisites for vSphere with Tanzu cluster compatibility Deploy vSphere with Kubernetes Create a vSphere namespace Configure limits and permissions for a vSphere namespace Enabling Harbor Image Registry VMware Cloud Foundation Storage Management Identify vSAN architecture and components Recognize storage options for VMware Cloud Foundation Recognize the connectivity options for supplemental storage Explain why vSAN is the best option for VMware Cloud Foundation storage Recognize vSAN design considerations Identify sizing and performance considerations that impact the storage design Describe vSAN requirements for the management and workload domains Define deduplication and compression Discuss how to scale vSAN clusters in VMware Cloud Foundation Explain how storage policies work with VMware Cloud Foundation vSAN clusters Explain storage policy failure tolerance rules Identify a VM storage policy compliance status Relate storage policies to Kubernetes storage classes Describe persistent volumes Monitor Cloud Native Storage in the vSphere Client Availability and Business Continuity Identify steps in the SDDC Manager backup and restore process Recognize the importance of external service availability Describe native vSphere availability options Identify steps in the NSX backup and restore process Identify stretched cluster use cases Identify stretched cluster components Recognize stretched cluster requirements in VMware Cloud Foundation Prepare and deploy a vSAN stretched cluster using APIs VMware Cloud Foundation Certificate Management Describe public key infrastructure (PKI) Explain the purpose of certificate signing requests (CSRs) List the available CA options in SDDC Manager Describe how to view certificates Explain how to generate a CSR Describe how to replace and install certificates for VMware Cloud Foundation components List the available CA options in SDDC Manager Explain how to configure the Microsoft CA server Describe how to install certificates issued by the Microsoft CA server Explain how to add OpenSSL CA in SDDC Manager Describe how to install certificates issued by OpenSSL CA Explain how to install certificates issued by third-party CAs

Duration 5 Days 30 CPD hours This course is intended for IT professionals with five to eight years of experience in these roles: Data center engineers Network designers Network administrators Network engineers Systems engineers System administrator Consulting systems engineers Technical solutions architects Server administrators Network managers Cisco integrators or partners Overview After taking this course, you should be able to: Describe the Layer 2 and Layer 3 forwarding options and protocols used in a data center Describe the rack design options, traffic patterns, and data center switching layer access, aggregation, and core Describe the Cisco Overlay Transport Virtualization (OTV) technology that is used to interconnect data centers Describe Locator/ID separation protocol Design a solution that uses Virtual Extensible LAN (VXLAN) for traffic forwarding Describe hardware redundancy options; how to virtualize the network, compute, and storage functions; and virtual networking in the data center Describe solutions that use fabric extenders and compare Cisco Adapter Fabric Extender (FEX) with single root input/output virtualization (SR-IOV) Describe security threats and solutions in the data center Describe advanced data center security technologies and best practices Describe device management and orchestration in the data center Describe the storage options for compute function and different Redundant Array of Independent Disks (RAID) levels from a high-availability and performance perspective Describe Fibre Channel concepts, topologies, architecture, and industry terms Describe Fibre Channel over Ethernet (FCoE) Describe security options in the storage network Describe management and automation options for storage networking infrastructure Describe Cisco UCS servers and use cases for various Cisco UCS platforms Explain the connectivity options for fabric interconnects for southbound and northbound connections Describe the hyperconverged solution and integrated systems Describe the systemwide parameters for setting up a Cisco UCS domain Describe role-based access control (RBAC) and integration with directory servers to control access rights on Cisco UCS Manager Describe the pools that may be used in service profiles or service profile templates on Cisco UCS Manager Describe the different policies in the service profile Describe the Ethernet and Fibre Channel interface policies and additional network technologies Describe the advantages of templates and the difference between initial and updated templates Describe data center automation tools The Designing Cisco Data Center Infrastructure (DCID) v7.0 course helps you master design and deployment options focused on Cisco© data center solutions and technologies across network, compute, virtualization, storage area networks, automation, and security. You will learn design practices for the Cisco Unified Computing System? (Cisco UCS©) solution based on Cisco UCS B-Series and C-Series servers, Cisco UCS Manager, and Cisco Unified Fabric. You will also gain design experience with network management technologies including Cisco UCS Manager, Cisco Data Center Network Manager (DCNM), and Cisco UCS Director. This course helps you prepare to take the exam, Designing Cisco Data Center Infrastructure (300-610 DCID) Describing High Availability on Layer 2 Overview of Layer 2 High-Availability Mechanisms Virtual Port Channels Cisco Fabric Path Virtual Port Channel+ Designing Layer 3 Connectivity First Hop Redundancy Protocols Improve Routing Protocol Performance and Security Enhance Layer 3 Scalability and Robustness Designing Data Center Topologies Data Center Traffic Flows Cabling Challenges Access Layer Aggregation Layer Core Layer Spine-and-Leaf Topology Redundancy Options Designing Data Center Interconnects with Cisco OTV Cisco OTV Overview Cisco OTV Control and Data Planes Failure Isolation Cisco OTV Features Optimize Cisco OTV Evaluate Cisco OTV Describing Locator/ID Separation Protocol Locator/ID Separation Protocol Location Identifier Separation Protocol (LISP) Virtual Machine (VM) Mobility LISP Extended Subnet Mode (ESM) Multihop Mobility LISP VPN Virtualization Describing VXLAN Overlay Networks Describe VXLAN Benefits over VLAN Layer 2 and Layer 3 VXLAN Overlay Multiprotocol Border Gateway Protocol (MP-BGP) Ethernet VPN (EVPN) Control Plane Overview VXLAN Data Plane Describing Hardware and Device Virtualization Hardware-Based High Availability Device Virtualization Cisco UCS Hardware Virtualization Server Virtualization SAN Virtualization N-Port ID Virtualization Describing Cisco FEX Options Cisco Adapter FEX Access Layer with Cisco FEX Cisco FEX Topologies Virtualization-Aware Networking Single Root I/O Virtualization Cisco FEX Evaluation Describing Basic Data Center Security Threat Mitigation Attack and Countermeasure Examples Secure the Management Plane Protect the Control Plane RBAC and Authentication, Authorization, and Accounting (AAA) Describing Advanced Data Center Security Cisco TrustSec in Cisco Secure Enclaves Architecture Cisco TrustSec Operation Firewalling Positioning the Firewall Within Data Center Networks Cisco Firepower© Portfolio Firewall Virtualization Design for Threat Mitigation Describing Management and Orchestration Network and License Management Cisco UCS Manager Cisco UCS Director Cisco Intersight Cisco DCNM Overview Describing Storage and RAID Options Position DAS in Storage Technologies Network-Attached Storage Fibre Channel, FCoE, and Internet Small Computer System Interface (iSCSI) Evaluate Storage Technologies Describing Fibre Channel Concepts Fibre Channel Connections, Layers, and Addresses Fibre Channel Communication Virtualization in Fibre Channel SAN Describing Fibre Channel Topologies SAN Parameterization SAN Design Options Choosing a Fibre Channel Design Solution Describing FCoE FCoE Protocol Characteristics FCoE Communication Data Center Bridging FCoE Initialization Protocol FCoE Design Options Describing Storage Security Common SAN Security Features Zones SAN Security Enhancements Cryptography in SAN Describing SAN Management and Orchestration Cisco DCNM for SAN Cisco DCNM Analytics and Streaming Telemetry Cisco UCS Director in the SAN Cisco UCS Director Workflows Describing Cisco UCS Servers and Use Cases Cisco UCS C-Series Servers Fabric Interconnects and Blade Chassis Cisco UCS B-Series Server Adapter Cards Stateless Computing Cisco UCS Mini Describing Fabric Interconnect Connectivity Use of Fabric Interconnect Interfaces VLANs and VSANs in a Cisco UCS Domain Southbound Connections Northbound Connections Disjoint Layer 2 Networks Fabric Interconnect High Availability and Redundancy Describing Hyperconverged and Integrated Systems Hyperconverged and Integrated Systems Overview Cisco HyperFlex? Solution Cisco HyperFlex Scalability and Robustness Cisco HyperFlex Clusters Cluster Capacity and Multiple Clusters on One Cisco UCS Domain External Storage and Graphical Processing Units on Cisco HyperFlex Cisco HyperFlex Positioning Describing Cisco UCS Manager Systemwide Parameters Cisco UCS Setup and Management Cisco UCS Traffic Management Describing Cisco UCS RBAC Roles and Privileges Organizations in Cisco UCS Manager Locales and Effective Rights Authentication, Authorization, and Accounting Two-Factor Authentication Describing Pools for Service Profiles Global and Local Pools Universally Unique Identifier (UUID) Suffix and Media Access Control (MAC) Address Pools World Wide Name (WWN) Pools Server and iSCSI Initiator IP Pools Describing Policies for Service Profiles Global vs. Local Policies Storage and Basic Input/Output System (BIOS) Policies Boot and Scrub Policies Intelligent Platform Management Interface (IPMI) and Maintenance Policies Describing Network-Specific Adapters and Policies LAN Connectivity Controls SAN Connectivity Controls Virtual Access Layer Connectivity Enhancements Describing Templates in Cisco UCS Manager Cisco UCS Templates Service Profile Templates Network Templates Designing Data Center Automation Model-Driven Programmability Cisco NX-API Overview Programmability Using Python Cisco Ansible Module Use the Puppet Agent Additional course details: Nexus Humans Cisco Designing Cisco Data Center Infrastructure v7.0 (DCID) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Cisco Designing Cisco Data Center Infrastructure v7.0 (DCID) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Are you interested in studying a short course with Central Film School? This event is aimed to help you learn more about Central Film School and the short courses we offer. We’ll also be providing you with some useful tips and guidance for applying to Central Film School. 

Are you interested in studying a postgraduate degree with Central Film School? This event is aimed to help you learn more about Central Film School and the postgraduate courses we offer. We’ll also be providing you with some useful tips and guidance for applying to Central Film School. 

Are you interested in studying an undergraduate degree with Central Film School? This event is aimed to help you learn more about Central Film School and the undergraduate courses we offer. We’ll also be providing you with some useful tips and guidance for applying to Central Film School. 

Calling all aspiring screenwriters and creative minds! Join us for an exciting script pitching workshop led by tutor Gemma Mushington. This taster session is designed to unleash your imagination and guide you through the process of coming up with and pitching an original script idea. Gemma Mushington, a talented screenwriter with a BA in Film, Television, and Digital Production, brings her wealth of industry knowledge and experience to this workshop. She is signed with Casarotto Ramsay and was the proud winner of the Neal Street Productions Screenwriting Bursary in 2021. Gemma's impressive credentials also include writing an episode of CBBC's The Dumping Ground, which aired in May 2023. With her current role as our Module Leader for the Major Feature Film module on the BA Screenwriting course, Gemma is the perfect guide to help you develop your script ideas. During this engaging taster session, Gemma will lead you through an exercise focused on generating and refining your own original script idea. Learn the techniques and strategies used by professional screenwriters to create compelling narratives that captivate audiences. Gain valuable insights into the art of pitching as Gemma shares her expertise on how to effectively communicate your ideas and grab the attention of industry professionals. Whether you are a screenwriting student, a budding storyteller, or simply someone with a passion for creative writing, this workshop is a fantastic opportunity to explore the exciting world of script development. No prior experience is necessary, as Gemma will provide guidance and support throughout the session. Don't miss out on this chance to refine your scriptwriting skills and pitch your ideas with confidence. Reserve your spot now and prepare to unleash your creative potential with the guidance of tutor Gemma Mushington!

Free online MS Awareness training session for professionals

Join this course for full access to our Small Animal Sonography Webinar archive.  Speaker: Mark Overend qualified from Glasgow University in 1990 and since then has held several positions and Directorships within practice and the veterinary industry. He was awarded the ESVPS GP Cert in cardiology in 2010, and a the PgC (Small Animal Cardiology Studies) (Distinction) from Harper Adams University in 2017. Mark has been running a cardiology and ultrasound referral service for the last 12 years (now a travelling service) but also lectures to and trains vets all over the UK in the fields of Ultrasound and Cardiology.

The 'golden rule' of negotiation is simple - don't! But life's rarely that simple and very often we do have to negotiate, particularly if we want to win the business and especially if we want to win it on our terms. Such negotiations are crucial. We need to prepare for them. We need a strategy, and the skills to execute it. Does your team have a structured approach? Is it flawlessly executed, every time? Or is there room for improvement? This programme will help them master the six fundamentals of closing better business: Manage all these elements well and you will win more business, more profitably. This course will help participants: Negotiate from a position of partnership, not competition Deal more effectively and profitably with price objections Identify and practise successful sales negotiating skills Identify strengths and weaknesses as a sales negotiator Understand different types of buyer behaviour Learn to recognise negotiating tactics and stances Apply a new and proven structure to their business negotiations Identify and adapt for different behavioural styles Be alert to unconscious (non-verbal) communication Prepare and present a proposal at a final business negotiation stage Project confidence and exercise assertiveness in all sales negotiations 1 Planning for successful business negotiations This session introduces the concept of business negotiation and looks at its importance in the context of the participants' roles and activities. It briefly examines why we negotiate and the dynamics involved. Session highlights: What kind of a negotiator are you? Negotiation skills self-assessment and best practice How to establish roles and responsibilities for both parties How to identify and set objectives for both buyer and seller How to research and establish the other person's position (business negotiation stance) 2 How to structure your negotiations This module presents an eight-step framework or structure for use in negotiations and considers how best to prepare and plan your negotiations within the context of a supplier/customer relationship or business cycle. It also includes a brief review of legal responsibilities and what constitutes a 'deal'. Session highlights: Learn and apply a formal structure to use when negotiating How to establish short- and longer-term objectives and opportunities How best to plan, prepare and co-ordinate a major business negotiation meeting, or on-going negotiations Understanding of basic legal and organisational requirements 3 Verbal negotiation skills This session examines the human and communication dynamics inherent in any negotiation situation. It emphasises the importance of professional skills in preparing for a negotiation by identifying needs, wants and requirements accurately and by qualifying the competitive and organisational influences present. Session highlights: How to fully 'qualify' the other party's needs, requirements and constraints during the negotiation process by using advanced questioning and listening skills How to pre-empt negotiation objections by promoting and gaining commitment to options, benefits, value and solutions How best to propose and suggest ideas, using drawing-out skills 4 Non-verbal negotiation skills This module highlights how different personal styles, corporate cultures and organisation positions can influence events, and demonstrates practical methods for dealing with and controlling these factors. It also examines key principles of body language and non-verbal communication in a practical way. Session highlights: Gaining rapport and influencing unconsciously Understanding the importance of non-verbal communication; reading other people's meaning and communicating effectively as a result Ensure that non-verbal behaviour is fully utilised and observed to create maximum impact and monitor progress (eg, buying signals) Recognising that business negotiations are precisely structured and agreements gained incrementally 5 Proposing and 'packaging' This session highlights how best to present and package your proposal. It looks at how to pre-empt the need for negotiating by creating minor-options and 'bargaining' points, as well as how to manage the expectations and perceptions of the customer or buyer. Session highlights: How to identify the key variables that can be negotiated The power and use of 'authority' within your negotiations How to structure and present your proposal, ideas or quotation to best effect The importance of when and how to identify and influence buyer's objections 6 Dealing with price This module highlights how to best present and package price within your proposal or negotiation. In most cases, price has more to do with psychology than affordability and preparation and careful handling are essential. Session highlights: The three reasons that people will pay your asking price How to set price in a competitive market The key differences between selling and negotiating Ten ways to present price more effectively and persuasively 7 Getting to 'Yes': tactics and strategies There are many different tactics and strategies common to successful negotiators. This session looks at those that are most appropriate to the participants' own personal styles and situations. The importance of 'follow-through' is also explained and how to deal with protracted or 'stale-mate' business negotiations. Session highlights: How to negotiate price and reduce discounting early in the process How to recognise negotiating tactics and strategies in your customer or supplier Key strategies, techniques and tactics to use in negotiation The importance of follow-through and watching the details How to deal with stalled business negotiations or competitor 'lock-out' 8 Case studies and review This session examines a number of different situations and participants discuss ways to approach each. This will allow learning to be consolidated and applied in a very practical way. There will also be a chance to have individual points raised in a question and answer session. Session highlights: Case studies Question and answer Planning worksheet Negotiation 'toolkit' and check-list 9 Personal action plans Session highlights: Identify the most important personal learning points from the programme Highlight specific actions and goals Flag topics for future personal development and improvement