About Course Learn the Fundamental Principles of Copywriting and Start Writing Effective Promotional Pieces In this practical course, you will learn the fundamental principles of copywriting, including: Features versus benefits: How to turn product features into benefits that resonate with your target audience Headlines and leads: How to write strong headlines and leads that capture attention and make people want to read more Dramatization of differences: How to use language to emphasize the unique selling points of your product or service Credibility builders: How to establish your expertise and credibility as a writer Social proof: How to use testimonials and other forms of social proof to persuade people to buy Offers and tone: How to craft irresistible offers and write in a tone that appeals to your target audience You will also get the opportunity to complete three real-life writing assignments and compare your work to that of others. This will give you valuable feedback and help you improve your copywriting skills. By the end of this course, you will be able to: Write effective promotional pieces that generate leads and sales Communicate the unique selling points of your product or service Persuade people to take action Write in a tone that What Will You Learn? Through hands-on practice, know how to turn words into money Analyze any persuasion challenge so as to identify the factors that will move readers to action Include all the necessary elements in either the simplest, shortest marketing piece and more complicated ones Differentiate an offering from the competition Capture a reader's attention, explain what's on offer and clinch the deal Gain confidence from a start-to-finish overview of effective copywriting Course Content Introduction Introduction The What and The So What The Importance of 'What' 6 Ways to Clarify the 'What' Benefits - the 'So What' Capture Attention The Top 8 Types of Headlines 8 Leads That Set the Hook Differentiate and Dramatize Differentiate from the Competition 10 Ways to Dramatize Differences Now You Try #1 Credibility and Proof Credibility Builders The Top 5 Types of Social Proof Credibility Killers Offers What Is an Offer? Elements of Offers Now You Try #2 Putting it All Together Tone Formatting Copy Now You Try #3 Conclusion Conclusion A course by Marcia Yudkin Marketing Coach, Introvert Advocate RequirementsSuitable for absolute beginnersGood review and practice for those with some experience Audience Anyone seeking a practical (and potentially lucrative) new writing skill Employees told to write a website, sales letter or ad who aren't sure how Aspiring freelancers wanting a solid foundation for success Managers or business owners who need to know how to assess the work of copywriters they hire Audience Anyone seeking a practical (and potentially lucrative) new writing skill Employees told to write a website, sales letter or ad who aren't sure how Aspiring freelancers wanting a solid foundation for success Managers or business owners who need to know how to assess the work of copywriters they hire
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Embark on a journey into the world of precision and clarity with our comprehensive course on Copyediting & Proofreading. Have you ever wondered what is copyediting and how it differs from proofreading? In this course, we delve into the intricate art of refining written content, ensuring it meets the highest standards of accuracy and professionalism. Through immersive modules, you'll gain invaluable insights into the meticulous processes of copyediting and proofreading, equipping you with the indispensable skills sought after in the competitive realm of proofreading jobs, particularly in the UK. Throughout this transformative learning experience, you'll navigate through essential modules covering everything from the fundamentals of copyediting procedures to the intricacies of proofreading marks and symbols. Discover the nuances of grammar, sentence structure, and punctuation rules that underpin effective communication. Unravel the legal aspects of copyediting and explore the resources indispensable for a proficient copyeditor. With a blend of theoretical knowledge and practical application, you'll become a proficient proofreader equipped to tackle diverse proofreading jobs worldwide. Learning Outcomes: Acquire a comprehensive understanding of copyediting principles and procedures. Master the art of proofreading, including workflow management and identifying common errors. Develop proficiency in creating and maintaining style sheets for consistent documentation. Gain insights into legal considerations and ethical standards relevant to copyediting. Enhance your grammar, punctuation, and spelling skills to produce polished written content. Why buy this Copyediting & Proofreading Course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Certification After studying the course materials of the Copyediting & Proofreading there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this Copyediting & Proofreading course for? Aspiring copyeditors and proofreaders seeking to enter the publishing industry. Professionals looking to enhance their language skills and pursue proofreading jobs. Writers aiming to improve the quality and accuracy of their written work. Students interested in exploring a career in editing or publishing. Individuals seeking flexible employment opportunities in the UK's proofreading sector. Prerequisites This Copyediting & Proofreading does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Copyediting & Proofreading was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Copyeditor: £20,000 - £35,000 per annum Proofreader: £18,000 - £30,000 per annum Editorial Assistant: £18,000 - £25,000 per annum Content Writer: £20,000 - £30,000 per annum Freelance Proofreader: Hourly rates ranging from £15 to £35 Publishing Coordinator: £22,000 - £30,000 per annum Course Curriculum Module 1: Introduction to Copyediting Introduction to Copyediting 00:20:00 Module 2: Primary Copyediting Procedures Primary Copyediting Procedures 00:25:00 Module 3: Checking the Written Copy Checking the Written Copy 00:25:00 Module 4: Resources Required for a Copyeditor Resources Required for a Copyeditor 00:20:00 Module 5: Setting and Using a Style Sheet Setting and Using a Style Sheet 00:30:00 Module 6: Legal Aspects of Copyediting Legal Aspects of Copyediting 00:20:00 Module 7: Getting a Job and Career Progression Getting a Job and Career Progression 00:25:00 Module 8: Introduction to Proofreading Introduction to Proofreading 00:20:00 Module 9: The Workflow of a Proofreader The Workflow of a Proofreader 00:30:00 Module 10: Proofreading Marks and Symbols Proofreading Marks and Symbols 00:25:00 Module 11: What to Look For During Proofreading What to Look For During Proofreading 00:20:00 Module 12: Basics of Grammar Basics of Grammar 00:30:00 Module 13: Basics of Sentence Basics of Sentence 00:20:00 Module 14: Structure of Sentence Structure of Sentence 00:25:00 Module 15: Capitalisation and Punctuation Rules Capitalisation and Punctuation Rules 00:25:00 Module 16: Spelling Rules Spelling Rules 00:25:00 Module 17: Checking Commonly Confused Words Checking Commonly Confused Words 00:20:00 Module 18: Professional Proofreading Professional Proofreading 00:30:00
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Career path The Content Writing & Copy Writing For SEO and Sales will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Section 01: Introduction Introduction 00:05:00 How to Navigate This Course - Watch This Video 00:03:00 Section 02: Free Taster 13 Copywriting and Sales Buttons You Need to Know How to Push 00:07:00 Copywriting to Sell 10 Steps you must know 00:06:00 14 Step Formula to Writing Great Sales Copy 00:06:00 Section 03: BASICS: 12 Essential Steps to Great Copy Writing AIDA is not just an Opera! 00:02:00 Have you any idea who you are talking to? 00:02:00 Who cares what format you use? 00:03:00 Hurting? Want someone to heal your pain? 00:02:00 I haven't got time or money for Objections! 00:02:00 Don't worry, there's always plenty of Scarcity to go round! 00:02:00 So, why are YOU reading my Headlines? 00:02:00 Why do you always want to know whats in it for you? 00:02:00 Endorsements? Pah! Prove it to me! 00:03:00 I Guarantee to you that I love Risk! Or do I? 00:02:00 Right it Wright to Be Red! or you won't be Readable! 00:03:00 Keep it Simple S. and throw away your Theasaurus 00:02:00 Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks Introduction to Copywriting Formulation 00:02:00 Starting with AIDA 00:06:00 PAS - Problem, Agitation, Solution 00:04:00 The 4 Ps 00:03:00 QUEST 00:04:00 Section 05: BASICS: How to Write Headline What You Need to Know to Write Great Headlines 00:06:00 Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy Writing Editing: Can You Write Better Copy? 00:06:00 Proof Reading and Editing: 20 Ways to Write Better Copy 00:11:00 Editing Writing: Seven Guidelines for Editing Writing 00:06:00 Section 07: PSYCHOLOGY: The Psychology behind Copywriting Get Your Copywriting Psychology Right! 00:06:00 What are the Eight Universal Motivators? 00:07:00 100 Motivations 00:05:00 Overcoming Objections 00:08:00 Section 08: COPYWRITING FOR Blogging - Web Posts Copywriting for Blogs 00:09:00 A Simple Formula for Blog Posts 00:04:00 Blog Post Copywriting Formula 00:09:00 Blog Post Editing Checklist 00:08:00 Section 09: COPYWRITING FOR Landing Pages Copywriting for Landing Pages 00:04:00 Copywriting for Testimonials 00:06:00 Copywriting for Bullet Points 00:05:00 Section 10: COPYWRITING FOR Sales Letters Five Formulations for Sales Letters 00:03:00 The Five Point Sales Letter Formula 00:03:00 The Seven Step Copywriting Formula for Sales Letters 00:05:00 The Nine Point Formula 00:06:00 The 18 Step Sales Letter 00:06:00 The 21 Part Sales Letter Formula 00:08:00 Bonus: 32 Step Power Copywriting Formula 00:08:00 Section 11: COPYWRITING FOR Video Sales Letters What is a Video Sales Letter 00:03:00 How to Write an Attention Grabbing Video Sales Letter Headline 00:03:00 Video Sales Letter Basics - Some Simple Guidance for Better VSLs 00:04:00 Video Sales Letter Outline - with Downloadable Templates 00:07:00 Section 12: COPYWRITING FOR Email Copywriting for Email 00:07:00 How to Write Effective Welcome Emails 00:10:00 ACTIVITY: Analysis of a Long Form Story Telling Email 00:07:00 Email Copywriting Analysis 1 00:05:00 Copywriting Formulas for Email Sequences 00:06:00 Section 13: COPYWRITING FOR Advertisements Copywriting for Advertisements 00:04:00 Section 14: COPYWRITING FOR Twitter Copywriting for Twitter - Engage, Entertain, Be Brief! 00:07:00 Section 15: COPYWRITING FOR Promotional Videos How to Create a High Converting Promotional Video 00:06:00 The Promotional Video for This Course Following the Script 00:02:00 The Promotional Video - Version 2 00:02:00 Promotional Video SlideDeck 00:20:00 Promotional Video Script Checklist 00:04:00 2018 Update: The Formula for an Effective Promotional Video 00:04:00 2018 New Copywriting Course Promo Video 00:03:00 Section 16: Conclusion and Course Wrap Up Conclusion and Course Wrap Up 00:03:00 Additional File Additional File 00:00:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00