Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: Develop a clear and consistent process for new business development and lead-generation Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities Develop an engaging telephone voice and manner - and a 'networking personality' Qualify potential opportunities with more accuracy on a consistent basis Prioritise opportunities and manage their time when sourcing new business Discover online sources of leads, contacts and referrals Overcome psychological blocks to cold or warm calling - theirs and the client's Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Make outbound sales or appointment calls with improved confidence, control and results Improve the conversion of calls to appointments by using more effective questions and sales messages Get past gatekeepers and assistants more effectively Make the most of your CRM software and systems 1 Online marketing - what works! Workshop overview and learning objectives Choosing your social media channels LinkedIn for sales and marketing Designing and implementing an effective new business email campaign online Creating a lead-generation strategy online - with case studies Avoiding common mistakes in social media marketing Case study: 'Best practice in social media sales and marketing' Using blogs and video-based marketing (eg, YouTube) New trends and how to keep your finger on the 'social media' pulse Twenty essential websites and online marketing tools 2 Making appointments by telephone Planning the call, telephone techniques, integrating with email and online marketing Developing a clear and consistent process to appointment-making Setting and achieving the right level of telephone activity to achieve your appointment goals Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach Overcoming the most common 'put-offs' to seeing or engaging with you Overcoming psychological blocks to cold or warm calling - yours and the client's Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Making outbound sales or appointment calls with improved confidence, control and results Improving conversion of calls to appointments by using more effective questions and sales messages The five keys to developing an engaging telephone voice and approaching manner 3 Power networking Strategies for networking and B2B referral-based marketing The importance, and different types, of networking How to work a room - preparation and strategy Communication dynamics in networking - the power of the listening networker Assumptions when networking Business networking etiquette Making connections, asking for cards, contact details and referrals, gaining follow-up commitments Building relationships - follow-up and follow-through 4 Developing new leads Strategies for first-time sales calls Gaining rapport and opening first-time and new business sales calls effectively Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal Value message - differentiate your solutions clearly and accurately, with tailored value statements Presenting the right initial USPs, features and benefits and making them relevant and real to the customer Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 Organised persistence - CRM and prospect-tracking Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management Maintaining a good database for maximising new business ROI Developing a contact strategy with different types and levels of contact Analysing your contact base using state-of-the-art software and tools Making the most of your CRM systems and solutions Understanding that your attitude makes a difference when sourcing new business Setting SMART objectives for new business development and lead-generation Practical exercise - setting personal development and business goals Time management tips to improve daily productivity New business pipeline management strategies for peak sales performance 6 Workshop summary and close Practical exercise - developing your new business action plan Review and feedback
Highlights of the Course Course Type: Online Learning Duration: 9 Hours 42 Minutes Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about landing page design Understand the core competencies and principles of landing page design Explore the various areas of landing page design Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert digital media marketer Landing Page Design Course Online Master the skills you need to propel your career forward in landing page design. This course will equip you with the essential knowledge and skillset that will make you a confident digital media marketer and take your career to the next level. This comprehensive landing page design course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this landing page design course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective landing page design practice and equip you with the essential skills, confidence and competence to assist you in the landing page design industry. You'll gain a solid understanding of the core competencies required to drive a successful career in landing page design. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital media marketer or for people who are aspiring to specialise in landing page design. Enrol in this landing page design course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive landing page design course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this landing page design can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This landing page design course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This landing page design course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This landing page design course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Landing Page Design and Optimization Fundamentals Welcome To this Course! Let's Lay The Groundwork For Good Anding Page Design 00:13:00 The Myth Of The Perfect Landing Page Conversion Rate 00:12:00 The 3 Main Types of Landing Pages And How To Use Them Effectively 00:19:00 Common Business Models And Understanding Your Conversion Actions 00:19:00 The AIDA Sales Funnel And The Online Decision Making Process 00:17:00 The Awareness Stage of The Funnel: Where It All Begins 00:18:00 The Interest Stage of the Funnel ⦠Tell Me More 00:14:00 The Desire Stage of The Funnel ⦠I Want What You Sell 00:13:00 The Action Stage of The Funnel ⦠I'm Going To Buy What You Sell 00:09:00 The Fogg Behavior Model and How it Applies to Good Landing Page Design 00:20:00 Making Your Landing Page Design Memorable 00:14:00 Principles of Good Landing Page Design: Examples, Case Studies & Best Practices The Primacy of Product And The Concept of Usability in Landing Page Design 00:15:00 Eschew Obfuscation: Clarity and The Quest for Fewer Question Marks 00:11:00 The 5 Second Usability Test in Landing Page Design (And How You Can Use It Now) 00:13:00 The Art And Science Behind Designing High-Converting Calls To Action (CTA's) 00:19:00 Readability And Visual Hierarchy Landing Page Design 00:20:00 Using Videos, Graphics And Imagery To Increase Landing Page Conversion Rates 00:20:00 Information Architecture And Accessibility - Landing Page Design Best Practices 00:20:00 Trust, Safety And Credibility (Part 1) Landing Page Design Best Practices 00:16:00 Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices 00:09:00 Dedicated Landing Page Design Best Practices (Part 1) 00:15:00 Dedicated Landing Page Design Best Practices (Part 2) 00:12:00 Principles of Persuasion in Landing Page Design Using Scarcity to Improve Conversion Rates on Your Landing Pages 00:10:00 Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages 00:12:00 Principles of Persuasion ⦠Anchoring and Cognitive Dissonance Theory 00:19:00 User Scenarios and Contextual Perception in Landing Page Design 00:17:00 Designing and Building a Landing Page Step by Step in Unbounce My Favorite Landing Page Builders and Getting Started With Our Unbounce Page 00:10:00 Getting Familiar With the Unbounce Page Builder and Adding Our Header Section 00:07:00 Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool 00:16:00 Working With Background Imagery in Landing Pages and Developing Our Hero Section 00:16:00 Creating a Form, Action Block, and Finishing the Hero Section in Unbounce 00:19:00 Discussing Landing Page Design Changes and Creating our Primary Content Section 00:16:00 Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce 00:11:00 Publishing Your Unbouonce Landing Page on Your Custom Domain 00:04:00 Adding Custom CSS in Unbounce to Create Professional Drop Shadows 00:06:00 Making Your Landing Page Design Work Better With Custom Javascript Snippets 00:08:00 Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines 00:02:00 Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form 00:03:00 Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights 00:12:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
Embark on a comprehensive journey into the world of MySQL with a focus on its applications in Data Science and Analytics. This course is structured to take you from the fundamentals to advanced topics in MySQL Server. Covering SQL basics, data manipulation and definition, control and analytic functions, and database management, you'll acquire the essential skills for harnessing MySQL's power in data-driven decision-making. Learning Outcomes: Establish a strong foundation in SQL and MySQL. Set up and configure SQL Server for efficient data handling. Master SQL's Data Manipulation, Definition, and Control Language. Create and optimize SQL queries for data analysis. Perform advanced data analytics using SQL. Understand the power of GROUP BY and JOIN statements. Implement data constraints and views for data integrity and security. Develop proficiency in stored procedures, data import/export, and database backup/restore. Why buy this Learn MySQL from Scratch for Data Science and Analytics? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Learn MySQL from Scratch for Data Science and Analytics you will be able to take the MCQ test that will assess your knowledge. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Learn MySQL from Scratch for Data Science and Analytics course is ideal for Aspiring Data Scientists and Analysts. Database Administrators and Developers. Students and professionals seeking to enter the field of Data Science. Anyone looking to enhance their SQL and MySQL skills for data-related roles. Prerequisites This Learn MySQL from Scratch for Data Science and Analytics was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Data Analyst: £25,000 - £50,000 per year. Database Administrator: £30,000 - £60,000 per year. SQL Developer: £30,000 - £60,000 per year. Data Scientist: £40,000 - £80,000 per year. Business Intelligence Analyst: £35,000 - £65,000 per year. Course Curriculum Learn MySQL from Scratch for Data Science and Analytics Section 01: Getting Started Introduction 00:02:00 How to get course requirements 00:01:00 Getting started on Windows, Linux or Mac 00:01:00 How to ask great questions 00:01:00 FAQ's 00:01:00 What is Source Code? 00:09:00 Section 02: SQL Server setting up Section Introduction 00:01:00 MySQL Server Installation 00:14:00 Connect MySQL Server Instance 00:06:00 MySQL Workbench overview 00:11:00 Download and Restore Sample Database 00:08:00 Section 03: SQL Database basics Section Introduction 00:01:00 Overview of Databases 00:09:00 Creating Database 00:07:00 SQL Data Types 00:04:00 Column Data Types on Workbench 00:07:00 Creating Table 00:04:00 Overview of Primary and Foreign Key 00:03:00 Primary Key 00:06:00 Foreign Key 00:12:00 Creating Temporary tables 00:12:00 EER - Enhanced Entity Relationship Diagrams 00:04:00 Section 04: SQL DML (Data Manipulation Language) Section Introduction 00:01:00 Insert statement 00:07:00 Update statement 00:06:00 Delete statement 00:03:00 Section 05: SQL DDL (Data Definition Language) Section Introduction 00:01:00 CREATE table statement 00:08:00 DROP statement 00:03:00 ALTER statement 00:05:00 TRUNCATE statement 00:03:00 COMMENT in query 00:02:00 RENAME table 00:03:00 Section 06: SQL DCL (Data Control Language) Create Database user 00:03:00 GRANT permissions 00:06:00 REVOKE permissions 00:04:00 Section 07: SQL Statement Basic Section Introduction 00:01:00 SQL Statement basic 00:03:00 SELECT Statement 00:03:00 SELECT DISTINCT 00:02:00 SELECT with column headings 00:01:00 Column AS statement 00:02:00 DASHBOARD Analytics 00:06:00 Section 08: Filtering Data rows SELECT WHERE Clause - theory 00:03:00 SELECT WHERE Clause - practical 00:06:00 Section 09: Aggregate functions for Data Analysis Sum() 00:06:00 Min()-Max() 00:03:00 Section 10: SQL Data Analyticstatements Order By statement 00:05:00 SELECT TOP 3 records 00:02:00 BETWEEN command 00:06:00 IN operator 00:03:00 Search Data usingLIKE cards 00:05:00 Section 11: SQL Group by statement Section Introduction 00:01:00 Group by - theory 00:04:00 Data Analytics with Group By 00:04:00 HAVING statement 00:03:00 Section 12: JOINS Overview of Joins 00:02:00 What are Joins 00:02:00 Inner join 00:07:00 Left outer join 00:02:00 Right outer join 00:02:00 Union 00:03:00 CERTESIAN Product or Cross Join 00:03:00 Query Exercise 00:01:00 Solution for Query Exercise 00:01:00 Section 13: SQL Constraints Section introduction 00:01:00 Check constraint 00:09:00 NOT NULL constraint 00:03:00 UNIQUE constraint 00:06:00 Section 14: Views Creating Views 00:03:00 Data Analytic Views from multiple tables 00:03:00 Section 15: Advanced SQL Functions Section Introduction 00:01:00 Timestamp 00:03:00 Extract from timestamp 00:03:00 Mathematical scalar functions 00:03:00 String functions3 00:07:00 Advanced functions 00:04:00 Sub Queries 00:03:00 SELECT with calculations 00:05:00 Section 16: SQL Stored procedures Create stored procedure 00:06:00 Stored procedure with parameter 00:03:00 Drop Procedure 00:01:00 Section 17: Import & Export data Section Introduction 00:01:00 Import .csv file 00:04:00 Export Data to .csv file 00:02:00 Section 18: Backup and Restore Database Section Introduction 00:01:00 Creating Database backup 00:02:00 Restoring Database backup 00:02:00
Project Management Complete Course Overview Do you want to be more efficient and organized when you are doing a project? Do you feel as though your hard efforts are giving minimum output? This is course is perfect for you to enhance your ability in Project Management. This course helps you create a roadmap to the project goal by breaking down the greater milestones into well defined tasks. This helps you manage the responsibilities of people and coordinate the team. Develop a full understanding of the project goals, objectives and benefits before committing significant resources. Ensure that the project proceeds effectively through all the essential phases, from concept through to completion. Provide a rigorous approach to defining a realistic, but still challenging, timescale and budget for completion of the project. This course is designed to improve your project management skills. It will help you implement a systematic process to manage changes to the project scope or objectives. Learn everything you need to know by taking this course where you will complete multiple units and give exams to test your knowledge. Course Highlights Project Management Complete Course is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Project Management Complete Course into 56 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 52 hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Project Management Complete Course Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Project Management Complete Course is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Project Management Complete Course is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Project Management Complete Course - Updated Version Introduction to Project Management 00:23:00 PMBOK and PMI 00:15:00 Global Project Management 00:40:00 Project Life Cycle 00:30:00 Time Management 00:41:00 Quality Management 00:22:00 Effective Planning & Scheduling 00:47:00 Human Resource Management 00:18:00 Performance Management 00:19:00 Talent Management 00:19:00 Organising Meeting and Conferences 00:29:00 Managing Resources 00:19:00 Change Management 00:24:00 Business Resilience and Crisis Management 00:18:00 Conflict Management 00:16:00 Stress Management 00:17:00 Communication Skills 00:26:00 Procurement & Purchasing Management 00:22:00 Risk Management 00:25:00 Lean Process and Six Sigma Module 1: Understanding Lean 00:22:00 Module 2: The Lean Culture 00:19:00 Module 3: The Five Principles of Lean 00:10:00 Module 4: Value and Waste 00:19:00 Module 5: Value Stream Mapping (VSM) 00:19:00 Module 6: The Principles of Flow and Pull 00:14:00 Module 7: Overview of Six Sigma 00:11:00 Module 8: The Define Phase 00:18:00 Module 9: The Measure Phase 00:21:00 Module 10: The Analyse Phase 00:22:00 Module 11: The Improve Phase 00:21:00 Module 12: The Control Phase 00:14:00 Project Management Complete Course - Old Version Project Management Basics Introduction FREE 01:00:00 Creating a Project Management Methodology FREE 01:00:00 Where Does The Buck Stop? 01:00:00 Can You Manage Yourself Out Of A Paper Bag? 00:30:00 Setting the Stage for a Successful Project 01:00:00 The Importance of Developing and Maintaining A Budget 01:00:00 Taking Action - Execution of the Plan 01:00:00 Rules to Manage By 01:00:00 Your Personality and Project Management Style 01:00:00 The Cycle of Decision Making 01:00:00 Getting Your Project Back On Track 01:00:00 Keep It Moving 01:00:00 Problems and Solutions 01:00:00 Becoming a Successful Project Manager Module One - Getting Started FREE 00:30:00 Module Two - Key Concepts (I) FREE 01:00:00 Module Three - Key Concepts (II) 01:00:00 Module Four - Initiation (I) 01:00:00 Module Five - Initiation (II) 01:00:00 Module Six - Planning (I) 01:00:00 Module Seven - Planning (II) 01:00:00 Module Eight - Planning Tools 01:00:00 Module Nine - Executing the Project 01:00:00 Module Ten - Maintaining and Controlling the Project 01:00:00 Module Eleven - Closing Out 01:00:00 Module Twelve - Wrapping Up 00:30:00 Extended Diploma in Project Management- Activities 00:00:00 Six Sigma & Lean Process Module One - Getting Started FREE 00:30:00 Module Two - Understanding Lean FREE 01:00:00 Module Three - Liker's Toyota Way 01:00:00 Module Four - The TPS House 01:00:00 Module Five - The Five Principles of Lean Business 01:00:00 Module Six - The First Improvement Concept (Value) 01:00:00 Module Seven - The Second Improvement Concept (Waste) 01:00:00 Module Eight - The Third Improvement Concept (Variation) 01:00:00 Module Nine - The Fourth Improvement Concept (Complexity) 01:00:00 Module Ten - The Fifth Improvement Concept (Continuous Improvement) 01:00:00 Module Eleven - The Improvement Toolkit 00:30:00 Module Twelve - Wrapping Up 01:30:00 Risk Assessment Module One - Getting Started FREE 00:30:00 Module Two - Identifying Hazards and Risks FREE 01:00:00 Module Three - Seeking Out Problems Before They Happen (I) 01:00:00 Module Four - Seeking Out Problems Before They Happen (II) 01:00:00 Module Five - Everyone's Responsibility 01:00:00 Module Six - Tracking and Updating Control Measures 01:00:00 Module Seven - Risk Management Techniques 01:00:00 Module Eight - General Office Safety and Reporting 01:00:00 Module Nine - Business Impact Analysis 01:00:00 Module Ten - Disaster Recovery Plan 01:00:00 Module Eleven - Summary of Risk Assessment 01:00:00 Module Twelve - Wrapping Up 00:30:00 Scrum Master Training Introduction FREE 01:00:00 Typical Scrum Timeline FREE 01:00:00 Scrum Roles 01:00:00 Scrum Events 01:00:00 Scrum Artifacts 01:00:00 Summary 00:30:00 Mock Exam Mock Exam- Accredited Project Management Complete Course 00:30:00 Final Exam Final Exam- Accredited Project Management Complete Course 00:30:00
48-Hour Knowledge Knockdown! Prices Reduced Like Never Before! Are you looking to improve your current abilities or make a career move? Our unique Kitchen Supervisor Course might help you get there! Expand your expertise with high-quality training - study the course and get an expertly designed, great value training experience. Learn from industry professionals and quickly equip yourself with the specific knowledge and skills you need to excel in your chosen career through the online training course. This online training course is accredited by CPD with 10 CPD points for professional development. Students can expect to complete this training course in around 8 hours. You'll also get dedicated expert assistance from us to answer any queries you may have while studying our course. The Kitchen Supervisor course is broken down into several in-depth modules to provide you with the most convenient and rich learning experience possible. Upon successful completion of the course, you will receive an instant e-certificate as proof of the comprehensive skill development and competency. Add these amazing new skills to your resume and boost your employability by simply enroling on this course. With this comprehensive course, you can achieve your dreams and train for your ideal career. The Kitchen Supervisor course provides students with an in-depth learning experience that they can work through at their own pace to enhance their professional development. You'll get a Free Student ID card by enroling in this course. This ID card entitles you to discounts on bus tickets, movie tickets, and library cards. Enroling on the course will ensure that you land your dream career faster than you thought possible. Stand out from the crowd and train for the job you want with the program. Learning Outcomes of Kitchen Supervisor: Instant access to verified and reliable information Participation in inventive and interactive training exercises Quick assessment and guidance for all subjects CPD accreditation for proof of acquired skills and knowledge Freedom to study in any location and at a pace that suits you Expert support from dedicated tutors committed to online learning Experts created the course to provide a rich and in-depth training experience for all students who enrol in it. Enrol in the course right now and you'll have immediate access to all of the course materials. Then, from any internet-enabled device, access the course materials and learn when it's convenient for you. Start your learning journey straight away with this course and take a step toward a brighter future! Why Prefer this Kitchen Supervisor Course? Opportunity to earn a certificate accredited by CPDQS after completing this course Student ID card with amazing discounts - completely for FREE! (£10 postal charge will be applicable for international delivery) Standard-aligned lesson planning Innovative and engaging content and activities Assessments that measure higher-level thinking and skills Complete the program in your own time, at your own pace Each of our students gets full 24/7 tutor support ****Course Curriculum of Kitchen Supervisor Essential Skills**** Here is the curriculum breakdown of the Kitchen Supervisor course: Module 01: Understanding the Role of Supervision Defining Supervision Types of Supervision Roles of a Supervisor Challenges Supervisors Face Successful Supervisors Do Things Differently Summary Module 02: Essential Skills in Supervision Problem-Solving and Decision Making Planning Delegation Basics of Internal Communications Meeting Management Summary Module 03: Employee Management Goal Settings Motivation Observation and Feedback Addressing Performance Issues Conducting Performance Reviews Summary Module 04: Conflict Management Why Conflicts Happen Managing Conflict Based on Personality Types Managing Conflict Based on Perception Managing Conflict Based on Goals Handling Common Conflict Situations Summary Module 05: Supervision of Food Safety What is a Supervisor? Essential Supervisor Skills Communication and Motivation Suggested Responsibilities of a Supervisor The Role of the Supervisor What Sort of Supervisory Styles Count? Failures of Management and Supervisors Food Safety Cultures Standards Food Safety Policies Quality Assurance Quality Control Summary Module 06: Food Safety Management System What is a Food Safety Management System (FSMS)? Who needs an FSMS?What should an FSMS include?How often should the FSMS be reviewed?Who needs to see the FSMS? What is Hazard Analysis Critical Control Point (HACCP)? Advantages of HACCPSeven Principles of HACCPPrerequisite Programmes for HACCP The Implementation of HACCP (12 logical steps) Description of the each 12 steps Food Safety Management System Based on HACCP Principles Summary Assessment Module 07: Food Safety Management Tools Safer Food, Better Business (SFBB) Opening and Closing Checks Food Safety Management for Retailers Documenting the Food Safety System Why is a written Food Safety Management System required? Summary Assessment Module 08: Contamination Hazards Cross-Contamination Where Can Contamination Occur? The Sources of Contamination Types of Contamination Hazards Microbiological HazardsPhysical HazardsChemical HazardsAllergenic Hazards Vehicles of Contamination Detecting Contaminants Summary Assessment Module 09: Controlling Contamination The Control of Different Contamination Hazards Microbiological HazardsPhysical HazardsChemical HazardsAllergenic Hazards Deliveries Food Storage Stock Control Recording and Labelling Use by Dates The role of the Supervisor in Preventing Contamination Summary Assessment Module 10: Personal Hygiene Food safety Legislation and High Standards of Personal Hygiene Hazards from Food Handlers HandsThe nose, mouth and earsCuts, boils, septic spots and skin infectionsThe hairJewellery and perfumeSmokingEmployee sickness Protective Clothing Exclusion of Food Handlers Visitors The Role of Supervisor in Personal Hygiene Summary Assessment Module 11: The Food Hygiene Rating Scheme What is The Food Hygiene Rating Scheme? Why is Food Hygiene Rating Important? What the Food Hygiene Rating Covers The Rating Scale Understanding the scoring system Is It a Legal Requirement to Display the Food Hygiene Rating? What does an Environmental Health Officer Look for? The FSA Inspection What happens if you are prosecuted? Due Diligence Can you appeal? Finding a Rating Differences Between Online Ratings and the Rating Sticker That is Displayed Frequency of Inspections How Do You Achieve a 5 star food hygiene rating? Summary Assessment Module 12: Food Preparation and Processing for Food Manufacturing Controlling the temperature in order to control the bacteria Cooking Food Hot Holding Food Cooling Hot Food Checking Temperatures When things go wrong Summary Assessment Module 13: Cleaning The Purpose of Cleaning Safe Cleaning Precautions Detergents and Disinfectants Cleaning and disinfection Cleaning schedules Safe cleaning Six stages of cleaning Cleaning food storage areas and chillers Dishwashers Pests and controlling pests Summary Assessment Module 14: Waste Disposal, Cleaning and Disinfection Waste Storage The Removal of Waste The Benefits of Cleaning Energy in Cleaning Thermal energy Detergents Cleaning Equipment Mechanical Equipment Disinfection Procedures and Methods of Cleaning Manual Equipment and Utensil Washing Cleaning a Cooked Meat Slicing Machine Clean in Place (CIP) Cleaning Schedules The Role of Supervisor in Cleaning In-house and Contract Cleaning Summary Assessment Module 15: Pest Management Pests Looking for Evidence of Pests Contamination Caused by Pests Pets Pest Control Good Housekeeping Prevention The Use of Pest Control Contractor A Due-Diligence Defence The Role of Supervisor in Pest Control Summary Assessment Assessment Process Once you have completed all the modules in the course, your skills and knowledge will be tested with an automated multiple-choice assessment. You will then receive instant results to let you know if you have successfully passed the course. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Is This Kitchen Supervisor Course Right for You? Anyone interested in learning more about this subject should take this Kitchen Supervisor course. This will help you grasp the basic concepts as well as develop a thorough understanding of the subject. All are welcome to take this course. There are no prerequisites for enrolment, and you can access the course materials from any location in the world. Requirements The Kitchen Supervisor program does not require any prior knowledge; everyone may participate! This Kitchen Supervisor course is open to anyone who is interested in learning from anywhere in the world. Every student must be over the age of 16 and have a passion for learning and literacy. This 100% online course can be accessed from any internet-connected device, such as a computer, tablet, or smartphone. This Kitchen Supervisor course allows you to study at your own speed and grow a quality skillset. Career path After completing this Kitchen Supervisor Course, you are to start your career or begin the next phase of your career in this field. Our entire Kitchen Supervisor course will help you to gain a position of respect and dignity over your competitors. The certificate enhances your CV and helps you find work in the field concerned. Certificates CPD Accredited Certificate Digital certificate - £10 CPD Accredited Certificate Hard copy certificate - £29 If you are an international student, then you have to pay an additional 10 GBP as an international delivery charge.
How do you do garden maintenance? How do you design a good garden? What are the principles of garden design? Taken this Garden Design and Maintenance Online Course you will be able to learn everything you will need to become a professional in this field. If you already have the experience, you will be able to improve and grow as a specialsit. Whether you are thinking of starting a career outdoors as a gardening expert or you are already working in the industry and are thinking of starting your own garden company, then the Garden Design and Maintenance Diploma is the right choice for you. Introduction to the Garden Design and Maintenance Diploma. This information-packed course will teach you the basics you need to start your own gardening company or boost your career within the gardening industry. You can turn your hobby into a successful business by completing the twenty-nine modules and passing the multiple-choice question test. The modules cover everything from basic gardening to pest control, landscaping, and more. The course takes approximately fifteen hours to complete and on successful completion, you will have the ability to download and print your industry recognised diploma. When applying for a position within the gardening industry, your potential employer will be able to confirm your certification online. During your studies, you will enjoy the convenience of studying at your own pace with no set schedule and from anywhere using any device, as long as you have a connection to the internet to access the modules. What You Will Learn The twenty-nine modules included in this Online Course Garden Design and Maintenance Diploma are brimming with information to help you jump start your gardening career and turn your hobby and passion into a money-making opportunity. Learn the basics of gardening from the various soil types to plant planning and purchasing. Identify an effective garden planning process from the initial consultation with the client through to site surveys, maintenance planning, to the final and completed project. Know different garden design styles. Learn how to gain inspiration throughout the day, how to design a mood board and how to implement your design effectively for the best results. Understand site surveys, approvals and measuring techniques. Learn how to use survey maps, photographic records and what surveys and appraisals you are going to need before you begin. Learn the benefits of project planning. Know the five forms that should be included in all your client packs. Learn more about drawing a plan and essential graphic skills. Know the various surfaces and materials, understand what hard landscaping is and how to deal with it. Know the secrets of great soil. Understand the importance of the right plan selection and care. This includes use of colours to make an impact. Gain valuable plant knowledge that you can use daily to make the best choices based on your design, garden location and finish. Learn how to identify high maintenance areas within any garden. Know the different options when it comes to low maintenance planning. Learn the importance of sustainability. Know what plants to use, about water conservation and how to recycle and reuse when working in any garden. Learn essential tips for reducing maintenance in difficult to manage and overgrown gardens. Know what equipment you are going to need, what equipment you will need for certain jobs and what each item is capable of. Get a good understanding of the most common garden pests, natural and chemical pesticides, integrated pest management and how to come up with a pest management plan that will work. Identify effective solutions for difficult gardens from adding container plants to adding additional irrigation and more. Know what to plan in a herb and vegetable garden. Know what you need to start your own gardening business to achieve success. Learn more about marketing your business, health and safety in the workplace, insurance, tax and record keeping, just to name a few of the points covered in this industry recognised course. Gain valuable insight into raising flower beds, laying patios, decking, fencing, know more about artificial grass, how to lay lawn and how to build a fish pond. Benefits of the Garden Design and Maintenance Diploma This course is designed to provide you with a wide range of benefits, including: An easy to understand syllabus that you can learn at home and in your own time. Improve your career prospects with an industry recognised diploma. Learn using any device at any time. Enjoy ongoing support during your studies. Video review to learn how to design the perfect landscape Course Modules/Lessons Module 1: Gardening Basics Soil type, soil evaluation & soil improvement: learn about the different types of natural soil and additional plant mixers that can be used to stimulate plant growth. Garden planning & preparation: Understand the importance of initial planning on paper, before beginning the practical aspects of gardening. Plant planning & purchase tips: Determine plant types and their uses, discover plant purchasing techniques. Maintenance-Soil Nourishment & Watering: Learn the different materials essential for the nourishment of soil to facilitate the growing and maintenance of healthy plants. Module 2: Garden Design Process To discover the importance of the initial consultation, ongoing discussions, clarity, and onsite analysis. To understand the necessity of site surveying and garden concept plans to aid the decision- making process and avoid potential mishaps. The basic elements of a good garden design, including the plant options, hardscapes, texture, and color elements. To become aware of the process in reaching the master garden plan stage and incorporating further elements during the implementation stage. Module 3: Garden Design Styles The importance of gathering inspiration daily from all avenues of your life, nature, other gardens, books, online and your creative inspiration. An expansive list of garden design possibilities and the insight that there can be one singular theme, a combination of two or more or an adapted version of any. How creating a garden design mood board assists both the owner and garden designer in creating a visual effect of the ideas, colours, plants and preferred overall theme, which can be incorporated into the garden space and features available. How to use a virtual mood board created from an array of images. Module 4 : Survey, Site Appraisal & Measuring Techniques Materials and areas of measurements required for surveying a site for garden design The various measurement techniques used for accurately measuring the different aspects required for completing a site survey, including curved and irregular areas Various scales used in recording site measurements on survey maps Correct photographic recordings and survey map drawing requirements Module 5 : Planning Your Projects Learn the benefits of project planning regardless of the size of project Become knowledgeable in the stages of project planning Discover the importance of creating timelines, chronological action step lists and available resources Learn about developing preliminary plans and baseline plans when planning a garden project Module 6 : Proportion Illusions & Effective Use of Space Discover ways to incorporate and create optical illusion methods to enhance small garden spaces so they appear larger than life, such as creating focal points and distractions You will learn many techniques including the use of long lines and garden division methods The effective use of space to create a garden that suits all tastes and preferences Learn about narrow plant varieties, shelf layering and creating a portable garden to suit small gardens Module 7 : Drawing a Plan & Graphics Skills You will learn how time spent with creative experimentation on paper can result in saving a lot of timely and costly delays and allow for the optimal garden creation for each space You will learn how to draw a garden plan which offers beauty and practicality once you have carried out a site survey and consultation You will discover how to create a scale for your garden plan that allows ease of following and minimize mistakes You will know how to create a graphic from your garden plan to show best visual representation for the proposed changes and design options Module 8 : Surface & Materials/Hard Landscaping The different considerations you should make before deciding which garden surface materials to choose for each landscape for effective style and functionality. The different hard landscaping options, which can be used for varying garden requirements and preferences from solid garden flooring options like stone and concrete to softer, uneven options such as glass beadings or pebbles. The advantages and uses of combining two or more hard surface options within one garden such as cost, functionality and style. How to be familiar with the creative use of hard landscaping materials that are used to turn dull spaces into stunning visual displays and create functional but attractive garden areas. Module 9 : Secrets of Great Soil Learn the composition of the various soil types including their textures and unique components. Learn the advantages and disadvantages of the different types of soil and what can be done to enhance each for increased fertility. Discover the types of plants that are best suited to each soil type: sandy, chalky, clay, peat, silt and loam. Discover the secrets of creating great soil by use of organic, natural materials. Module 10 : Plant Selection and Care Learn the advantages of planting native species to enhance your garden and surrounding wildlife species Learn how to best use space constraints and other factors to adhere to when planning the spatial aspects of plant life. Learn about color themes and the color wheel so that the garden plants, shrubs and trees chosen complement the existing background and client preferences. Learn about the effect of sunlight and climate features in relation to plant selection. Module 11 : Plant Knowledge Understand plant reproductive systems: Asexual and sexual reproduction, plus a little plant physiology. Receive a brief introduction to plant classification for a beginning to what plants to use. Learn what plants work well in different gardens and the importance of matching certain plants together. Learn about exotic and tropical plants, the care they need and how to grow them in temperate climates. Module 12 : Low Maintenance Gardens/Planting How to identify high maintenance areas in an existing garden The different types of low maintenance gardens How to use gravel, soil, and turf to make the garden maintenance lower How planting few varieties, but more in number is a solution Module 13 : Sustainability Why creating a garden with plants that are maintainable is important Why edible plants are sustainable Going native with plants for sustainability Reusing and Recycling Materials in the Garden Module 14 : Garden Maintenance How to reduce maintenance if it is getting out of control Pruning and deadheading for appropriate care of plants How to perform natural pest control Winterisation in a temperate climate is an essential part of owning a garden Module 15 : Equipment What equipment you will need to run a garden design & maintenance service How to choose the right tools for each job What each piece of equipment is capable of About racks & stakes for vine plants Module 16 : Pest Control How to define and identify common gardening pests The difference between natural and chemical pesticides How to garden based on the pests in your garden How to monitor the pests in your garden to determine if a treatment plan is working Module 17 : Solutions to Difficult Gardens About adding container plants to keep the plants owners love without possible difficulties How changing irrigation and watering systems can make a difficult garden easier to manage About adding new plants with an eye towards low maintenance or new landscaping for easier gardens How sometime starting over is the best option Module 18 : Vegetable and Herb Gardens What to plant How to plant vegetable and herb gardens How to fertilize the garden About canning Module 19 : Running Your Own Gardening Business About tailoring your services to meet the needs of groups of customers How to build a website presence How to price your service Why customer service is essential Module 20: Marketing and Social Media About website business marketing About marketing and social media for a bricks and mortar company Why networking is still important About advertising costs Module 21: Health and Safety Health and safety laws, including OSHA guidelines The responsibilities of an employer, employee and safety officer The risks involved in gardening The employee training requirements Module 22: Insurance, Tax, and Record Keeping An overview of the types of insurance required The income business tax structure Record keeping and software: you will need to have detailed records for taxes, which is made easier by software Benefits of hiring an accountant Module 23: How to Build Raised Flower Beds Benefits of raised beds Materials to use for raised beds Ideal dimensions for raised beds Step by step directions of how to make a raised bed Module 24: How to Lay a Patio What is a patio What is an ideal size for a patio What materials to use for a patio Materials needed to lay a patio Module 25: Decking Planning a deck Ideal Placement of a deck Choosing the material to build it with Tools needed Module 26: How to Erect a Garden Fencing The importance of fencing What factors to consider while deciding upon a fence type Choosing the best option for a particular garden The types of fences available and where to use them Module 27: How to Turf a Garden/Lay a Lawn Choosing the right grass or turf for the lawn How to prepare the soil for turf How to take care of turf to establish a lawn A step by step guide to laying turf Module 28: How to Lay Artificial Grass Areas Why there is a need for artificial turf The types of turf available Calculation of cost and material Material you will need Module 29: How to Build a Garden Pond Choosing the right site Selecting the correct lining Material and tools needed to build the pond Step by step instructions to build a basic pond
Introducing the 'Python Programming Bible | Networking, GUI, Email, XML, CGI' - your comprehensive, all-in-one resource for mastering Python! Are you an aspiring developer looking to dive into the ocean of Python programming or a seasoned coder seeking to level up your Python game? Look no further! Our course is expertly designed to take you from the basics to the complexities of Python, including Networking, GUI, Email, XML, and CGI. If you've ever dreamt of not just learning Python but truly mastering it, this is the course for you. This program is designed to provide a solid foundation and sharpen your skills in one of the most in-demand programming languages, while also introducing you to its many applications. This course starts with the basics of Python, providing a gentle yet thorough introduction and setup that caters to beginners as well as those looking to refresh their Python knowledge. As we study deeper into the heart of Python, we dive into objects, classes, and the power of regular expressions. But it doesn't stop there! You'll also become comfortable with concepts like CGI programming, which is an important building block for creating dynamic web pages. Navigating from core programming, we transition into the intricacies of managing databases and executing multithreading in Python. You'll gain the confidence to handle complex data management tasks, understand how Python interacts with databases, and efficiently manages multiple tasks simultaneously. The XML section allows you to get hands-on with parsing, data extraction, and manipulation, while the GUI section unveils the art of creating beautiful, user-friendly interfaces using Python. The course is enriched with a diverse set of resources, including real-world projects, quizzes, and interactive coding exercises. This is more than just a course, it's your passport to a new realm of opportunities, unlocking a world where Python programming is your strength, not just a skill. So whether you're a student aiming to get a head start on your peers, a professional looking to diversify your skills, or an enthusiast wanting to dive deeper into the Python universe, the Python Programming Bible is the starting point for your journey to becoming a Python expert. Enrol today and step into a future of endless opportunities with Python! Learning Outcomes: Upon completion of the Python Programming Bible course, you should be able to: Understand and implement Python basics and advanced concepts. Build object-oriented programs with Python. Utilise regular expressions for pattern-matching tasks. Develop dynamic web pages using CGI programming. Interact with databases efficiently using Python. Apply multithreading for better utilisation of resources. Process and manipulate data using XML in Python. Design and create user-friendly GUIs with Python. Who is this course for? This Python Programming Bible course is ideal for the following: Beginners aiming to learn Python from scratch. Professionals looking to broaden their programming skills. Students pursuing a degree in Computer Science. Web developers looking to integrate Python into their toolkit. Data enthusiasts aiming to handle data with Python. Career Path: This Python Programming Bible course will help you to develop your knowledge and skills to pursue different careers, such as: Python Developer: (£35,000 - £70,000). Data Analyst: (£27,000 - £55,000). Web Developer: (£24,000 - £60,000). Data Scientist: (£45,000 - £90,000). Machine Learning Engineer: (£50,000 - £90,000). Software Developer: (£30,000 - £70,000). Certification After studying the course materials of the Python Programming Bible | Networking, GUI, Email, XML, CGI there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for free. Original Hard Copy certificates need to be ordered at an additional cost of £8. Prerequisites This Python Programming Bible | Networking, GUI, Email, XML, CGI does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Python Programming Bible | Networking, GUI, Email, XML, CGI was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Course Curriculum Section 01: Introduction & Setup Introduction 00:02:00 Setup on Mac OS X 00:03:00 Setup On Linux/Ubuntu 00:03:00 Setup On Windows 00:03:00 Run Code Online 00:03:00 Section 02: Basics Comments 00:02:00 Variables & Variable Types 00:05:00 Lists 00:04:00 Tuples 00:03:00 Dictionary 00:06:00 Data Type Conversion 00:02:00 Arithmetic Operators 00:05:00 Comparison Operators 00:03:00 Assignment Operators 00:03:00 Bitwise Operators 00:10:00 Logical Operators 00:07:00 Membership Operators 00:02:00 Identity Operators 00:02:00 Operator Precedence 00:03:00 Decision Making 00:09:00 Loops 00:06:00 Loop Control Statements 00:05:00 Numbers 00:05:00 Strings 00:12:00 Lists In Depth 00:05:00 Tuples In Depth 00:06:00 Dictionary In Depth 00:08:00 Date & Time 00:07:00 Functions 00:11:00 Modules 00:05:00 File Inputs & Outputs 00:13:00 Handling Exceptions 00:07:00 Section 03: Classes/Objects Simple Example 00:04:00 Creating Instance Objects 00:01:00 Accessing Attributes 00:04:00 Constructor New & Init Method 00:06:00 Destroying Objects 00:02:00 Class Inheritance 00:04:00 Overriding Methods 00:03:00 Overloading Methods 00:01:00 Overloading Operators 00:04:00 Data Hiding 00:03:00 Section 04: Regular Expressions Match Function 00:05:00 Search Function 00:02:00 Advanced Expressions 00:05:00 Search & Replace 00:03:00 Section 05: CGI Programming Basic CGI Programming 00:08:00 Get Method 00:06:00 Post Method 00:05:00 Cookies 00:05:00 Section 06: Database Setup Database 00:02:00 Connect To Database 00:05:00 Create Table 00:03:00 INSERT Operation 00:04:00 READ Operation 00:06:00 UPDATE Operation 00:02:00 DELETE Operation 00:02:00 Simple Network Example 00:04:00 Simple Client 00:04:00 Section 07: Multithreading Initiate a New Thread 00:07:00 Create Thread 00:06:00 Synchronise Threads 00:03:00 Multithreaded Priority Queue 00:09:00 Section 08: XML Parse an XML File 00:10:00 Section 09: GUI Introduction 00:02:00 Button Preview 00:03:00 Canvas 00:04:00 Checkbutton 00:02:00 Entry 00:02:00 Frame 00:04:00 Label 00:02:00 List Box 00:02:00 Menu button 00:03:00 Menu 00:08:00 Message 00:02:00 Radio button 00:05:00 Scale 00:03:00 Scrollbar 00:04:00 Text 00:03:00 Top-level 00:02:00 Spinbox 00:02:00 Paned Window 00:03:00 Message Box 00:02:00 Label Frame 00:02:00 Section 10: Resource Resource 00:00:00 Assignment Assignment - Python Programming Bible | Networking, GUI, Email, XML, CGI 00:00:00
This workshop will help you create, develop and close business opportunities using a consultative approach and a value-based (not price-led) proposition. Value-based selling means working the way your customer wants to buy, not how you want to sell. It also means: In a transactional sale the customer knows the answer without help from a salesperson (or cannot see why they should choose you), or is prepared to stay with what they have. Customer decision criteria are price and convenience and customers resent time spent with (new) salespeople, mainly because the salesperson adds little or nothing to what the customer already has and just wastes time. In a consultative or value-based sale, by contrast, the customer doesn't know the answer already. The salesperson must take the role of an advisor, not just a 'product promoter'. Customers demand expertise, advice and customisation during the sales process. Often customers insist on multiple meetings with salespeople and others to develop advantages that you can bring and reduce the perceived risk of changing. In this way the salesperson often adds more value than the product or service alone. This very practical workshop will help you use proven strategies and tactics to build, manage and successfully close sustainable business opportunities using a consultative approach and a value-based (not price-led) proposition. This includes: Increased impact of your new sales conversations, presentations and proposals - leading to faster decisions and increased conversion Greater confidence, consistency and professionalism throughout the business development process Enhanced sales questioning skills and techniques, leading to better, faster and more accurate development of customer needs, problems, value and expectations Improve your people, communication, influence and persuasion skills when approaching, consulting or presenting your services and solutions How to build value at all points in the customer's buying process through your knowledge, skills and structured approach Proven ways to gain additional business and referrals from existing customers and contacts, through direct approach and lead generation Being better able differentiate your firm, your solutions, track-record and expertise clearly and accurately with tailored value statements for each stage and for each opportunity Overcome and avoid price-based objections, buying criteria and negotiation 1 Introduction and key principles of value-based selling Introduction and review of pre-course questionnaires - KPIs, personal learning objectives and key principles The main principles of value-based selling and how they benefit you and the customer How value-based selling differs from 'transactional' or 'price-based' selling The stages of the customer's buying cycle - how to identify and work through strategies for each stage The concept of structured and set-piece selling and proposing Presentation by participants: Personal sales improvement goals 2 Value-based selling strategies and skills What is value? How can one move away from a price-led agenda? How to survive and resist price pressure - six techniques A review of key competencies and skills needed for a value-based approach Strategies, case studies and examples with discussion and review Defining your initial value proposition and comparative advantage How best to established the right level of trust, rapport and credibility Planning and practice session: Strategy - mapping a value-based sales process. 3 Connecting skills Research before the meeting and the first few minutes - ways to gain instant rapport and setting the foundation for a successful outcome in a first sales call How to structure an effective first time sales call or meeting - the subtle differences that are important to master How best to differentiate your solutions and build credibility and enthusiasm early or at the start of the buying process Overcoming initial buying resistance and relaxing the prospect; gaining rapport, opening the meeting: PBC (purpose-benefit-check) and gaining agreement to proceed Planning and practice session: Connecting - first meeting with a new contact 4 Consulting - building, developing and influencing client needs Understanding the power of high-impact and third-level questions to influence people based around specific needs and solutions The importance of body language and other personal communication dynamics when asking questions; empathic listening, run-on questions, drawing out skills, summarising, etc Creating a 'disturb' approach to creating needs and opportunities and positioning your solutions Using proven advanced sales questioning techniques with greater skill: Outcome, SPIN and qualification questions 'Decision-making criteria' - tools to help you develop the relevant criteria with the customer and in doing so progress your sales opportunities more effectively Planning and practice session: Questioning skills 5 Convincing - presentation and persuading skills practice Substance and style - selecting the right tone and content to engage and enthuse your prospect Compelling benefits and reducing perceived risk - key messages to deliver Helping the customer choose your proposition - by being convincing, compelling and credible when you present Professional and effective presentation skills - with personal coaching and practice sessions The keys of influence and persuasion and the keys to convincing a new customer to choose you for the first time Planning and practice session: Role-play in presenting your solution 6 Commitment Knowing when and how to close for commitment to the next stage in your sales process, plus ways to ask for commitment professionally and effectively How to isolate, prioritise and answer objections and concerns more openly and accurately, using a consultative not a confrontational approach Deal more effectively and profitably with price objections and reduce buyer's remorse (which can lead to an 'I want to think about it' reaction and cause delay and inertia) Key negotiation skills around the closing process - getting to 'yes' Planning and practice session: Role-play in closing and negotiation skills 7 Assessed role-play - Final practice session Live role-plays There is an option for external participants to be brought in to the live training workshop to take-part in the final assessed role-play or assist with other sessions run during the course. Performance assessment - 'Dragon's Pitch' The final afternoon of the course is an assessed role-play using a prepared scenario and external 'CEO'. The assessment criteria will be agreed prior to the workshop. 8 Workshop summary and close Personal action plan and learning summary
In the fast-paced world of business, there's an untold story of pain and frustration that resonates with countless aspiring marketers. It's the narrative of launching a product or service into a crowded market, only to watch it disappear into obscurity. The agony of crafting clever advertising campaigns that seem to fall on deaf ears and the frustration of not understanding the intricate dance of consumer behaviour. Marketing is the lifeblood of any successful business as it’s the bridge that connects your offerings to the world, the art of making your business thrive. Your journey to becoming a marketing maestro begins with our comprehensive Marketing course. In this marketing course, you'll delve deep into the multifaceted realm of marketing, from the basics to the intricacies of branding, consumer behaviour, and market segmentation. You'll learn how to navigate the ever-changing marketing environment, conduct effective research, and craft compelling product and pricing strategies. Our comprehensive course equips you with the knowledge and skills to master these critical aspects, to not only enhance your own business endeavours but also be a valuable asset in the marketing world. Join our Marketing course now, and take the first steps to conquer the world of marketing! Goals By the end of this, you will be able to: Grasp the fundamentals of marketing, understanding its core concepts and principles. Gain proficiency in the marketing process, from strategizing to implementation and evaluation. Develop strategic marketing skills, enabling you to create effective marketing plans and campaigns. Analyse the marketing environment and adapt strategies to changing market dynamics. Master market segmentation techniques for precise targeting of customer segments. Comprehend consumer buying behaviour, influencing marketing strategies and customer engagement. Understand business markets and buying behaviour, aiding B2B marketing decisions. Learn marketing research methods for informed decision-making and market insights. Craft product and branding strategies that enhance brand recognition and customer loyalty. Acquire pricing, marketing channels, and integrated marketing communication strategies for successful product promotion. Who is this course for? Aspiring marketers looking to build a solid foundation in marketing concepts and practices. Students and recent graduates seeking to enhance their knowledge of marketing to boost their career prospects. Anyone interested in understanding how businesses operate and how they connect with their target audiences. Individuals looking to explore consumer behaviour and the psychology behind buying decisions. Those interested in the intricacies of branding, advertising, and promotion to create a strong market presence. Career path Marketing Coordinator Marketing Manager Digital Marketing Specialist Market Research Analyst Brand Manager Advertising Executive Sales Manager Product Manager