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The Fintech Frontier: Why FDs Need to Know About Fintech,” the podcast where we delve into the world of financial technology There are numerous areas where fintech can make a significant impact. For example, payment processing and reconciliation can be streamlined through digital payment solutions and automated tools. Data analytics and artificial intelligence can enhance financial forecasting, risk management, and fraud detection. Blockchain technology can revolutionize supply chain finance and streamline processes involving multiple parties. By understanding the capabilities of these fintech solutions, FDs can identify areas for improvement and select the right technologies to optimise their financial operations. Additionally, fintech can greatly enhance financial reporting and analysis. Advanced data analytics tools can extract meaningful insights from vast amounts of financial data, enabling FDs to make data-driven decisions and identify trends and patterns. Automation of repetitive tasks, such as data entry and reconciliation, reduces the risk of errors and frees up valuable time for FDs to focus on strategic initiatives. The adoption of cloud-based financial management systems also provides flexibility, scalability, and real-time access to financial data, empowering FDs to make informed decisions on the go. With the rapid pace of fintech advancements, how can FDs stay up to date and navigate the evolving fintech landscape? Continuous learning and engagement with the fintech community are key. Attend industry conferences, participate in webinars and workshops, and engage with fintech startups and established players. Networking with professionals in the field, joining fintech-focused associations, and following relevant publications and blogs can help FDs stay abreast of the latest fintech developments. Embracing a mindset of curiosity and adaptability is crucial in navigating the ever-changing fintech landscape. I would also encourage FDs to foster partnerships and collaborations with fintech companies. Engage in conversations with fintech providers to understand their solutions and explore potential synergies. By forging strategic partnerships, FDs can gain access to cutting-edge technologies and co-create innovative solutions tailored to their organisation’s unique needs. As we conclude, do you have any final thoughts or advice for our FD audience regarding fintech? Embrace fintech as an opportunity, not a threat. Seek to understand its potential and how it can align with your organisation’s goals and strategies. Be open to experimentation and pilot projects to test the viability of fintech solutions. Remember that fintech is a tool to enhance and optimize financial processes, and as FDs, we have a crucial role in driving its effective implementation. https://www.fdcapital.co.uk/podcast/the-fintech-frontier-why-fds-need-to-know-about-fintech/ Tags Online Events Things To Do Online Online Conferences Online Business Conferences #event #fintech #knowledge #fds #frontier

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The comprehensive PCB Design with Eagle has been designed by industry experts to provide learners with everything they need to enhance their skills and knowledge in their chosen area of study. Enrol on the PCB Design with Eagle today, and learn from the very best the industry has to offer! This best selling PCB Design with Eagle has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth PCB Design with Eagle is suitable for anyone who wants to build their professional skill set and improve their expert knowledge. The PCB Design with Eagle is CPD-accredited, so you can be confident you're completing a quality training course which will boost your CV and enhance your career potential. The PCB Design with Eagle is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn. After successfully completing the PCB Design with Eagle, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the PCB Design with Eagle will help you stand out from the crowd. You can also validate your certification on our website. We know that you are busy and that time is precious, so we have designed the PCB Design with Eagle to be completed at your own pace, whether that's part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device.  Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.

Master modern acrylic painting under the expert tuition of Cat Coquilette, founder of CatCoq illustration and design brand. This training course is ideal for beginners as well as those who already have some experience in using acrylics, who want to brush up on their technique by learning some contemporary approaches to acrylic artwork.  Cat's on-trend aesthetic includes three styles of backgrounds; smooth-blended, ombre gradient and textured abstract, which through the course of this program, you will become familiar with and learn how to incorporate into your own paintings. You will learn how to work with geometric patterns, tropical-leaf color-blocking, motifs and more, creating vivid paintings that can brighten up the most lackluster of living rooms. Course Highlights Professional Mentoring Diploma is an award-winning and best-selling course that has been awarded CPD Certification & IAO accreditation. It is the most suitable course for anyone looking to work in this field or relevant sector. This training program is considered one of the top-trending courses in the UK, helping students to familiarise with the topic and gain the necessary skills to perform well in this field. We have organised the course into several specific modules, teaching you everything you need to become successful in this profession. To provide you with ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 20/30 hours, with the freedom to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognise your qualification by checking the validity from our dedicated website Why You Should Choose this Modern Acrylic Painting Diploma Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatched the next working day for as little as £9. Improve your earning potential and gain valuable career skills. Who is this Course for? Modern Acrylic Painting: Explore Techniques to Create On-Trend Art is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds Requirements This diploma is fully compatible with any kind of device. Whether you are using a Windows computer, Mac, smartphone or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time, without any kind of limitation. Modern Acrylic Painting: Explore Techniques to Create On-Trend Art 1. Intro FREE 00:03:00 2. Acrylics Preface 00:03:00 3. Supply List 00:04:00 4. Mixing Colors 00:12:00 5. Brush Control 00:09:00 6. Backgrounds: Smooth Blend 00:13:00 7. Backgrounds: Ombré Gradient 00:07:00 8. Backgrounds: Textured Abstract 00:10:00 9. Donut Painting 00:19:00 10. Tropical Leaf Painting 00:18:00 11. Geometric: Herringbone 00:07:00 12. Geometric: Gold Veining 00:05:00 13. Geometric: Color Blocking 00:06:00 14. Galaxy Painting 00:04:00 15. Bonus Tips 00:02:00

This Adult Dyslexia Awareness Certified Diploma course offers you the ability to learn all about the condition, and how to handle it. This course will provide you with the absolute knowledge that will help you not only deal with dyslexia yourself but also help others who you come in contact with. This is an outstanding course for parents, teachers or for other people who want to learn more about this condition. Dyslexia is one of the difficult conditions to treat, but some methods can make training easier for those who have been diagnosed. This course acquaints you with different types of dyslexia, and what kind of support and treatment is available for the condition. Course Highlights Adult Dyslexia Awareness Certified Diploma is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Adult Dyslexia Awareness Certified Diploma into 22 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 13 hours, 15 minutes and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Adult Dyslexia Awareness Certified Diploma Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Adult Dyslexia Awareness Certified Diploma is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Adult Dyslexia Awareness Certified Diploma is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Dyslexia Basics What is Dyslexia? FREE 01:00:00 Identifying Dyslexia FREE 00:30:00 Co-occurring Conditions 01:00:00 Diagnosing Dyslexia 01:00:00 Creating Dyslexia Friendly Environment 01:00:00 Solutions for Dyslexia 01:00:00 Adult Dyslexia Awareness What Is Adult Dyslexia? 00:30:00 What Strengths Do Dyslexic People Have? 00:30:00 How Do I Know That I'm Dyslexic? 00:30:00 Where Can I Be Assessed? 00:30:00 Is Specialist Tuition Available? 00:30:00 Compassion For People With Dyslexia 00:15:00 How Can I Afford The Help Available To Me? 00:15:00 Stories From Others With Dyslexia 00:30:00 Tips To Help With Adult Dyslexia 01:00:00 Tips and Help In Remembering Numbers 00:30:00 Confusing 'B' and 'D' 00:30:00 Spelling And Grammar Tips 01:00:00 Using Color While Dyslexic 00:15:00 Tips At Work Or School 00:30:00 Other Resources 00:15:00 Conclusion 00:15:00 Mock Exam Final Exam

Welcome to the wireless revolution! Are you new to the 4G wireless age? Don't worry. This course is an excellent opportunity to learn about this technology and how it applies to business today. This course is designed to help you begin advertising to mobile phone users that are taking advantage of 4G technology. It is the goal of this course is to provide you with essential information about marketing to the mobile user, taking advantage of the new features and functions of 4G technology. You will explore ideas, suggestions, as well as case studies about how these advertising methods have already been proven in the marketplace. You will also be provided with insight into the hottest applications available today and how they are being used or might be used to the advertiser's advantage. Course Highlights Executive Diploma in Smart Phone Advertising is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Executive Diploma in Smart Phone Advertising into 13 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 13 hours, 15 minutes hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Executive Diploma in Smart Phone Advertising Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Executive Diploma in Smart Phone Advertising is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Executive Diploma in Smart Phone Advertising is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Module 1: Smart Phone as Advertising Tool INTRODUCTION 00:15:00 HOW NEXT GENERATION PHONES ARE GREAT ADVERTISING TOOLS 00:30:00 THE NEW GENERATION OF WIRELESS DEVICES 02:00:00 BUSINESS SECTOR USERS AND THEIR WIRELESS DEVICES 01:00:00 THE BEST PROCESS OF APPLICATION TO YOUR ADVERTISING ADVANTAGE 02:00:00 CREATING YOUR OWN APPLICATIONS 01:00:00 CONCLUSION 00:30:00 Module 2: Mobile Marketing Introduction FREE 00:30:00 Dominate Local Market with Mobile Marketing FREE 00:30:00 Mobile Marketing Is Going Web 02:00:00 Effective Mobile Advertising 00:30:00 List Building with Mobile Marketing  02:00:00 The Surefire Success Mobile Marketing Campaign 00:30:00 Mock Exam Final Exam

Graphic designing got a significant boost thanks to the development and start of the computer technology era. It used to be hard and time consuming to create designs previously, but with the help of new found technology they have become so easy that anyone can get into it. Now to help you in this endeavour to learn graphics design, comes this course to help you to become an expert. This advanced diploma level course is divided in three semesters all of which help you learn about Adobe Photoshop, Illustrator and InDesign. Initially you will learn about the different science and concepts of colours like Chroma, Value and Saturation and their differences. You will also learn about the different Photoshop tools, blend models and filters, and rules in Logo Design. Following these, you learn about creating infographics and understand grid theory. Utilizing the newly learnt skills you will be able to create portfolios and unique CVs that stand out. Towards the end of the course you will find out about branding & packaging, typography, developing ideas and also get some career advice as well to get started in the exciting world of graphic design. Please Note: All the Videos of Live classes are recorded and are included in the course. Course Highlights Advanced Diploma in Graphic Design is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Advanced Diploma in Graphic Design into several modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 20/30 hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Advanced Diploma in Graphic Design Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Advanced Diploma in Graphic Design is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Advanced Diploma in Graphic Design is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Advanced Theory Semester Week 1: Lesson 1 00:56:00 Week 1: Lesson 2 01:00:00 Week 2: Lesson 1 01:02:00 Week 2 : Lesson 2 01:03:00 Week 3: Lesson 1 01:01:00 Week 3: Lesson 2 01:00:00 Week 4: Lesson 1 00:51:00 Week 4: Lesson 2 00:51:00 Semester Final Exam - Advanced Theory Semester 00:20:00 Professional Creation Semester Week 1: Lesson 1 00:57:00 Week 1: Lesson 2 01:00:00 Week 2: Lesson 1 00:56:00 Week 2: Lesson 2 00:58:00 Week 3: Lesson 1 01:00:00 Week 3: Lesson 2 01:05:00 Week 4: Lesson 1 00:56:00 Week 4: Lesson 2 01:00:00 Semester Final Exam - Professional Creation 00:20:00 Career Semester Week 1: Lesson 1 00:44:00 Week 1: Lesson 2 00:58:00 Week 2: Lesson 1 00:56:00 Week 2: Lesson 2 00:47:00 Week 3: Lesson 1 00:51:00 Week 3: Lesson 2 00:00:00 Week 4: Lesson 1 01:03:00 Week 4: Lesson 2 01:03:00 Semester Final Exam - Career Semester 00:20:00

Overview   With the ever-increasing demand for Advertising in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Advertising may be.   Learning about Advertising or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Advertising. That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Advertising is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates.   The self-paced online learning methodology by compete high in this Search Engine Advertising course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course!   Instead of searching for hours, enrol right away on this Search Engine Advertising course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run.   Who is this course for?   While we refrain from discouraging anyone wanting to do this Search Engine Advertising course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Advertising, Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Advertising, Anyone looking for a certificate of completion on doing an online training on this topic, Students of Advertising, or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity   Career Path   This Search Engine Advertising course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams.  Course Curriculum Module 1 - Introduction To SEA Introduction To SEA 00:00 Module 2 - GOOGLE ADS_ BASICS OF GOOGLE ADS GOOGLE ADS_ BASICS OF GOOGLE ADS 00:00 Module 3 - THE ANATOMY OF A SEARCH INTERNET AD THE ANATOMY OF A SEARCH INTERNET AD 00:00 Module 4 - OVERVIEW_ TYPE OF ADS Draft LessonOVERVIEW_ TYPE OF ADS 00:00 Module 5 - GOOGLE ADS_ NETWORKS AND AD FORMATS GOOGLE ADS_ NETWORKS AND AD FORMATS 00:00 Module 6 - GOOGLE ADS_ PREPARATION, CAMPAIGNS, AD GROUPS AND MORE GOOGLE ADS_ PREPARATION, CAMPAIGNS, AD GROUPS AND MORE 00:00 Module 7 - EDITOR, OPTIMIZATION, ANALYTICS, AND OTHERS EDITOR, OPTIMIZATION, ANALYTICS, AND OTHERS 00:00 Module 8 - KEYWORDS AND KEYWORDS RESEARCH TOOLS KEYWORDS AND KEYWORDS RESEARCH TOOLS 00:00 Module 9 - SET YOUR KEYWORD MATCH TYPES SET YOUR KEYWORD MATCH TYPES 00:00 Module 10 - KEY PERFORMANCE INDICATORS (KPIs) KEY PERFORMANCE INDICATORS (KPIs) 00:00

Master AutoCAD with Compete High’s Diploma in AutoCAD course! Learn essential tools, drawing techniques, and advanced features through expert-led online training. Study at your own pace and earn a certificate. Enrol today!

Google AdWords Beginner to Advanced Overview Ever dreamt of your business shining at the top of Google searches, attracting customers like moths to a flame? That's the magic of Google Ads, and this Google AdWords Beginner to Advanced course is your secret weapon to unlock it. Don't worry if you're new to the game. We'll take you by the hand, starting with the basics and gradually building you up to become a Google Ads mastermind. Whether you're a one-person show or a marketing pro, this Google AdWords Beginner to Advanced course equips you with the knowledge and skills to conquer the online advertising world. Imagine crafting ads that grab attention, target the right people, and bring in results like crazy. That's what you'll learn here. We'll show you how to use cool features like retargeting, automation, and even spy on your competitors. Plus, you'll learn to track your success and tweak your campaigns to get the most out of every penny. And the best part? This Google AdWords Beginner to Advanced course stays ahead of the curve, teaching you the latest tricks and trends in Google Ads. You'll be a marketing ninja, always one step ahead of the game. Ready to take your marketing to the next level and land that dream job? This Google AdWords Beginner to Advanced course is your golden ticket. Enrol now and watch your business skyrocket! Why You Should Choose Google AdWords Beginner to Advanced Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Google AdWords Beginner to Advanced is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Google AdWords Beginner to Advanced is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Google AdWords Beginner to Advanced Introduction 01. Introduction 00:02:00 Testing to Ad Concepts 02. Introduction to Ad Concepts 00:02:00 03. Example Ad Concepts 00:04:00 04. Label Setup 00:04:00 05. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 06. Understanding the usefulness of this report 00:03:00 07. Linking Google Ads with Search Console 00:04:00 08. Excel Report Setup & Pivot 00:04:00 09. Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10. CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11. The theory behind the double campaign 00:04:00 12. A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13. Introduction to Drafts & Experiments 00:05:00 14. Example experiment Ideas for use 00:06:00 15. Draft & Experiment Setup 00:10:00 16. Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreadsheets template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26. GDN Remarketing 00:06:00 27. Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34. What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36. Dynamic Search Ads 00:03:00 37. Smart Bidding Strategies 00:07:00 38. Lookalike Audiences 00:02:00 39. Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40. Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42. Setting up the Business Data Feed 00:06:00 43. Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00