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Build a rewarding career in content design Build a rewarding career in content design with a globally recognised, industry-approved qualification. Get the mindset, the confidence and the skills that will help you stand out in a rapidly growing industry. Why take this course: Be in demand. Certified qualifications will help you stand out in a fast-growing industry Build a career with impact. Design content experiences that will influence users worldwide Broaden your opportunities. Optimise your skills to get hired at leading companies Get qualified. Earn a university credit-rated certification approved by industry leaders Gain the confidence you need to succeed. Our mentors, career advisors and student community will support you all the way University credit-rated, industry-approved Our content design course is credit-rated by Glasgow Caledonian University and has been reviewed and endorsed by leaders in the tech industry. It covers everything you need to become a certified content design professional. Study method Online, self-paced Duration 10 weeks Access to content 12 months Qualification Professional Certificate in Content Design Awarded by Scottish Qualifications Authority trading as SQA Additional info Exam(s) / assessment(s) is included in price Tutor is available to students Description In this Professional Certificate in Content Design course you will learn: An introduction to content design. Understand what content design is and the role of a content designer. Principles of good content design Learn the core principles of content design and why it matters. Voice, tone and style Learn how voice, tone, and style can create a cohesive product experience. Understanding your users Uncover your audience's goals and content needs. Writing for interfaces Learn to write microcopy for buttons, notifications and other UI elements. The product mindset Develop a product mindset by learning about product design systems and tools. Testing content Learn how to test, evaluate and improve your content. AI for content design Learn how to use AI tools to become a more effective content designer. Working in content design Learn how to be the content champion within your organisation. Support at every step From day one, you’ll be part of a lively community of tutors, mentors and fellow students that support each other along the way. Student Success team Our friendly and responsive team will help you stay on track and keep you accountable. Course mentor Your course mentor is an expert content designer who brings years of practical insight. Student community Collaborate, share tips and build connections on our lively student Slack channels. Who is this course for? Writers and journalists who want to enhance their skills for the digital world UX and UI designers who want to become more rounded professionals Content designers looking for a formal qualification that validates their expertise Digital marketers who need content design skills to succeed in their roles Anybody with a writing, content or design background looking for a creative tech job Requirements Background You don’t need experience in design or technology to enrol in our courses. To get the most value from this course, you will need some experience in writing and a genuine interest in words and language. Commitment You do need to be motivated and committed. We set a high bar. Studying for one of our professional qualifications requires a certain amount of time, energy and focus. English language To take this course, you should be fluent in verbal and written English. If English is not your first language, you should have a proficiency of C1 as defined by the CEFRL (Common European Framework of Reference for Languages).

Duration 3 Days 18 CPD hours This course is intended for This course is aimed at people in senior roles including CIOs, chief digital officers and other aspiring CxOs, as well as consultants and others involved in digital transformations, service delivery and strategic delivery. Overview By the end of this course, you will understand: The internal and external factors to consider while crafting digital strategy How IT strategy differs from digital strategy and how they can be integrated Creating a digital strategy that achieves the most value from digital Implementing and sustaining digital strategy Developing and nurturing digital capabilities for continual business innovation and value co-creation This course takes you on a digital strategy journey. Its iterative, eight-step model moves from ?vision? through to ?actions? and is about creating sustainable, digital momentum. You experience the four key capabilities to develop a holistic, digital capability framework: digital leadership, managing innovation and emerging technologies, risk management and structuring a digital enterprise. This class includes an exam voucher. Prerequisites Delegates attending this course must have successfully achieved the ITIL 4 Foundation Qualification; your certificate must be presented as documentary evidence to gain admission to this course. Although there is no mandatory requirement, ideally candidates should have at least two years professional experience working in IT Service Management. 1 - ITIL GUIDING PRINCIPLES TO ALL ASPECTS OF DIGITAL AND IT STRATEGY Focus on Value Start Where You Are Progress Iteratively with Feedback Collaborate and Promote Visibility Think and Work Holistically Keep It Simple and Practical Optimise and Automate 2 - LEVERAGE DIGITAL STRATEGY TO REACT TO DIGITAL DISRUPTION Digital Technology Digital Business Digital Organisation Digitisation Digital Transformation Business Strategy and Business Models Digital and IT Strategy Products Services Relationship Between Digital, IT Strategy and Components of ITIL SVS. 3 - RELATIONSHIP BETWEEN CONCEPTS OF DIGITAL AND IT STRATEGY, SERVICE VALUE SYSTEM AND SERVICE VALUE CHAIN Environmental Analysis External Analysis: PESTLE Internal Analysis: Four Dimensions of Service Management 4 - HOW AN ORGANISATION USES DIGITAL AND IT STRATEGY TO REMAIN VIABLE IN ENVIRONMENTS How an Organisation?s Viability is Related to Agile, Resilient, Lean, Continuous and Co-Creational it is How to Analyse the VUCA Factors and Address them in a Digital and IT Strategy Organisation?s Position in a Particular Market or Industry Digital Positioning Tool to Determine Appropriate Position for a Digital Organization 5 - EXPLAIN AND COMPARE THREE LEVELS OF DIGITAL DISRUPTION Ecosystem Industry/Market Organisational Influenced factors Achieving Customer/Market Relevance Achieving Operational Excellence Internal and External Focus Balanced Approach 6 - STRATEGIC APPROACHES BY DIGITAL AND IT TO ACHIEVE CUSTOMER/MARKET RELEVANCE AND OPERATIONAL EXCELLENCE How to Apply Approaches to Achieve Customer/Market Relevance Customer Journeys Omnichannel Delivery and Support Context-Sensitive Delivery and Support Customer Analytics Customer Feedback and 360ø Approaches How to Achieve Operational Excellence in the Four Dimensions of Service Management Understand the Financial Aspects of Digital and IT Strategy in Terms of the Following Financial Policies Portfolio Optimization Funding Projects, Products and Services Balancing Cost of Innovation and Operation Charging Models Assess Strategic Approaches for Digital Organizations 7 - RISKS AND OPPORTUNITIES OF DIGITAL AND IT STRATEGY Concept of Risk Management in the Context of a Digital Organisation Context of Digital and IT Strategy Identify Risk Assess Risk Concept of Risk Posture and Show How to Determine an Acceptable Balance Between Opportunity and Risk Explain the Concept of Innovation, Including its Key Elements and Techniques Apply Techniques to Develop and Maintain a Culture of Innovation 8 - STEPS AND TECHNIQUES INVOLVED IN DEFINING AND ADVOCATING FOR DIGITAL AND IT STRATEGY How to Use Digital Readiness Assessment to Perform Gap Analysis Between an Organisation?s Current and Desired Positions Approaches for Scraping Data from Dynamic Websites How to Define and Communicate a Vision and a Strategy How to Use Business Cases to Advocate for a Digital and IT Strategy 9 - IMPLEMENTATION OF A DIGITAL AND IT STRATEGY How to Define Operating Models for Digital Organisations Major Skills Required of Leaders in Digital Organisation Apply Approaches to Strategy Coordination and Implementation: Large-Scale Transformation Incremental Transformation Mergers and Acquisitions Individual Changes Approaches to POMs (Parallel Operating Models) How to Assess Success of a Digital and IT Strategy Typical Activities of a Digital Transformation Programme

This module aims to develop knowledge from research activities to gain an understanding of international trade using Marketing , Social Media and how AI plays a role in International Marketing

Duration 3 Days 18 CPD hours This course is intended for The target audience include, but is not limited to:   Relationship managers Customer experience (CX) managers Account managers Service delivery managers Service desk managers Service Level Managers Enterprise Architects Service and Solution Architects Business Analysts Product Owners Marketing Managers Project Managers Portfolio Managers Supplier relationship Managers Vendor Managers Contract Managers Customer experience/User experience Designers Consultants Overview The purpose of this course is to give the delegate the understanding to optimize the value of the journey for all stakeholders, for example, to convert opportunity and demand into value and to drive stakeholder value. Engagement is important in the optimization of service value because, as ITIL Foundation explained, service value is co-created through the involvement of users, customers, sponsors, service providers, or any other stakeholder. This course introduces ways and methods to drive stakeholder value and encourage stakeholders contribute to the creation of service value by exploring the following:   Value propositions Fostering relationships Keeping engagement channels open Shaping demand Designing service offerings Aligning and agreeing expectations Co-creating service experiences Realizing value This course covers key topics such as SLA design, multi-supplier management, communication, relationship management, CX and UX design, customer journey mapping, and more. It will provide candidates with the tools to increase stakeholder satisfaction which is integral to business success in the current competitive landscape. The associated certification exam voucher is included with this course. As an ITIL© Accredited Training Organization of PeopleCert, all students attending this training will be provided with the exam voucher as a part of delivery. How customer journeys are designed Understand the concept of the customer journey Understand the ways of designing and improving customer journeys How to target markets and stakeholders Understand the characteristics of markets Understand marketing activities and techniques Know how to describe customer needs and internal and external factors that affect these Know how to identify service providers and explain their value propositions How to foster stakeholder relationships Understand the concepts mutual readiness and maturity Understand the different supplier and partner relationship types, and how these are managed Know how to develop customer relationships Know how to analyze customer needs Know how to use communication and collaboration activities and techniques Know how the ?Relationship management? practice can be applied to enable and contribute to fostering relationships Know how the ?Supplier management? practice can be applied to enable and contribute to supplier and partner relationships management How to shape demand and define service offerings Understand methods for designing digital service experiences based on value driven, data driven and user centered service design Understand approaches for selling and obtaining service offerings Know how to capture, influence and manage demand and opportunities Know how to collect, specify and prioritize requirements from a diverse range of stakeholders Know how the ?Business analysis? practice can be applied to enable and contribute to requirement management and service design How to align expectations and agree details of services Know how to plan for value co-creation Know how to negotiate and agree service utility, warranty and experience Know how the ?Service level management? practice can be applied to enable and contribute to service expectation management How to onboard and offboard customers and users Understand key transition, onboarding and offboarding activities Understand the ways of relating with users and fostering user relationships Understand how users are authorized and entitled to services Understand different approaches to mutual elevation of customer, user and service provider capabilities Know how to prepare onboarding and offboarding plans Know how to develop user engagement and delivery channels Know how the ?Service Catalogue management? practice can be applied to enable and contribute to offering user services Know how the ?Service Desk? practice can be applied to enable and contribute to user engagement How to act together to ensure continual value co-creation Understand how users can request services Understand methods for triaging of user requests Understand the concept of user communities Understand methods for encouraging and managing customer and user feedback Know how to foster a service mindset (attitude, behavior and culture) Know how to use different approaches to provision of user services Know how to seize and deal with customer and user ?moments of truth? Know how the ?Service request management? practice can be applied to enable and contribute to service usage How to realize and validate service value Understand methods for measuring service usage and customer and user experience and satisfaction Understand charging mechanisms Know how to assess service value realization Know how to prepare to evaluate and improve the customer journey Know how the ?Portfolio management? practice can be applied to enable and contribute to service value realization ITIL© is a registered trade mark of AXELOS Limited, used under permission of AXELOS Limited. All rights reserved. The Swirl logo? is a trade mark AXELOS Limited used, under permission of AXELOS Limited. All rights reserved. IT Infrastructure Library© is a registered trade mark of the AXELOS Limited used, under permission of AXELOS Limited. All rights reserved. Additional course details:Notes New Horizons is an Authorised Training Organisation (ATO) for Peoplecert for ITIL4 Nexus Humans ITIL 4 Specialist Drive Stakeholder Value (DSV) with Exam training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the ITIL 4 Specialist Drive Stakeholder Value (DSV) with Exam course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Duration 3 Days 18 CPD hours This course is intended for This course is intended for solutions architects, solution-design engineers, developers seeking an understanding of AWS architecting and individuals seeking the AWS Solutions Architect-Associate certification. Overview Identify AWS architecting basic practices. Explore using the AWS management tools: The AWS Console, Command Line Interface (CLI), and CloudFormation in a lab environment. Examine the enforcement of accounts security using policies. Identify the elements that build an elastic, secure, virtual network that includes private and public subnets. Practice building an AWS core networking infrastructure. Determine strategies for a layered security approach to Virtual Private Cloud (VPC) subnets. Identify strategies to select the appropriate compute resources based on business use-cases. Practice building a VPC and adding an Elastic Cloud Compute (EC2) instance in a lab environment. Practice installing an Amazon Relational Database Service (RDS) instance and an Application Load Balancer (ALB) in the VPC you created. Compare and contrast AWS storage products and services, based on business scenarios. Compare and contrast the different types of AWS database services based on business needs. Practice building a highly available, auto-scaling database layer in a lab. Explore the business value of AWS monitoring solutions. Identify the role of monitoring, event driven load balancing, and auto scaling responses, based on usage and needs. Identify and discuss AWS automation tools that will help you build, maintain and evolve your infrastructure. Discuss network peering, VPC endpoints, gateway and routing solutions based on use-cases. Discuss hybrid networking configurations to extend and secure your infrastructure. Discuss the benefits of microservices as an effective decoupling strategy to power highly available applications at scale. Explore AWS container services for the rapid implementation of an infrastructure-agnostic, portable application environment. Identify the business and security benefits of AWS serverless services based on business examples. Practice building a serverless infrastructure in a lab environment. Discuss the ways in which AWS edge services address latency and security. Practice building a CloudFront deployment with an S3 backend in a lab environment. Explore AWS backup, recovery solutions, and best practices to ensure resiliency and business continuity. Build a highly available and secure cloud architecture based on a business problem, in a project-based facilitator-guided lab. Architecting on AWS is for solutions architects, solution-design engineers, and developers seeking an understanding of AWS architecting. In this course, you will learn to identify services and features to build resilient, secure and highly available IT solutions on the AWS Cloud. Architectural solutions differ depending on industry, types of applications, and business size. AWS Authorized Instructors emphasize best practices using the AWS Well-Architected Framework, and guide you through the process of designing optimal IT solutions, based on real-life scenarios. The modules focus on account security, networking, compute, storage, databases, monitoring, automation, containers, serverless architecture, edge services, and backup and recovery. At the end of the course, you will practice building a solution and apply what you have learned with confidence. Prerequisites AWS Cloud Practitioner Essentials classroom or digital training, or Working knowledge of distributed systems Familiarity with general networking concepts Familiarity with IP addressing Working knowledge of multi-tier architectures Familiarity with cloud computing concepts 0 - Introductions & Course Map review Welcome and course outcomes 1 - Architecting Fundamentals Review AWS Services and Infrastructure Infrastructure Models AWS API Tools Securing your infrastructure The Well-Architected Framework Hands-on lab: Explore Using the AWS API Tools to Deploy an EC2 Instance 2 - Account Security Security Principals Identity and Resource-Based Policies Account Federation Introduction to Managing Multiple Accounts 3 - Networking, Part 1 IP Addressing Amazon Virtual Private Cloud (VPC), Patterns and Quotas Routing Internet Access Network Access Control Lists (NACLs) Security Groups 4 - Compute Amazon Elastic Cloud Compute (EC2) EC2 Instances and Instance Selection High Performance Computing on AWS Lambda and EC2, When to Use Which Hands-On Lab: Build Your Amazon VPC Infrastructure 5 - Storage Amazon S3, Security, Versioning and Storage Classes Shared File Systems Data Migration Tools 6 - Database Services AWS Database Solutions Amazon Relational Database Services (RDS) DynamoDB, Features and Use Cases Redshift, Features, Use Cases and Comparison with RDS Caching and Migrating Data Hands-on Lab: Create a Database Layer in Your Amazon VPC Infrastructure 7 - Monitoring and Scaling Monitoring: CloudWatch, CloudTrail, and VPC Flow Logs Invoking Events 8 - Automation CloudFormation AWS Systems Manager 9 - Containers Microservices Monitoring Microservices with X-Ray Containers 10 - Networking Part 2 VPC Peering & Endpoints Transit Gateway Hybrid Networking Route 53 11 - Serverless Architecture Amazon API Gateway Amazon SQS, Amazon SNS Amazon Kinesis Data Streams & Kinesis Firehose Step Functions Hands-on Lab: Build a Serverless Architecture 12 - Edge Services Edge Fundamentals Amazon CloudFront AWS Global Accelerator AWS Web Application Firewall (WAF), DDoS and Firewall Manager AWS Outposts Hands-On Lab: Configure an Amazon CloudFront Distribution with an Amazon S3 Origin 13 - Backup and Recovery Planning for Disaster Recovery AWS Backup Recovery Strategie Additional course details: Nexus Humans Architecting on AWS training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Architecting on AWS course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Overview Digital technologies dramatically reshape your business. Almost all business, companies are trying to pursue significant changes to gain the beneficial effects of this new technological development and some are working hard to attain the benefit of this trend to survive. This has opened new economic opportunities which are progressively opening for organisations that need to reshape. The course will help to gain the knowledge to boost skills and to comprehend the procedures that are obligatory to communicate with clients in new ways and govern the rebellion of the media landscape. It will deliver the delegate's practises and procedures that will explain to them to cope with digital transformation, from organisational change to integrating new competencies. Participants will also learn the methods of developing a marketing strategy and managing a digital marketing Project.

Duration 3 Days 18 CPD hours This course is intended for Delegates attending this course must have successfully achieved the ITIL 4 Foundation Qualification; your certificate must be presented as documentary evidence to gain admission to this course. Ideally candidates should have at least two years professional experience working in IT Service Management. The ITIL 4 HVIT Qualification would most likely suit the following delegates: Individuals continuing of their journey in service management ITSM managers and aspiring ITSM managers IT managers and practitioners involved in digital services or working in digital transformation projects, working within or towards high velocity environments Existing ITIL qualification holders wishing to develop their knowledge The above list is a suggestion only. Delegates may take as few or as many Intermediate qualifications as they require, and to suit their needs. Overview This course has been created to help IT service management practitioners working in organizations that are becoming more digitally enabled. The practitioners are familiar with traditional IT service management concepts, and now want to be able to discuss ?digital? with more confidence, to develop practical competences, and to be valued contributors in the digital domain. They want to improve how they and their co-workers: Help get customers? jobs done ? helping customers become who they seek to become Keep raising the bar ? taking things to a significantly higher level Trust and are trusted ? as professional knowledge workers in a healthy workplace Accept ambiguity and uncertainty - not scared of not knowing an answer Commit to continual learning ? all as part of their daily work The scope of the course is the primary activities in the digital value chain. In other words, what the practitioner does and which resources they use across the lifecycle of digital products, in order to: Make the right digital investments Realize and deliver digital products and services quickly Provide digital products and services that are highly resilient to disruption Ensure that the service consumer realizes value from the digital products and services Assure conformance of activities with governance, risk and compliance requirements. Understand and know how to use the key principles and methods of Organizational Change Management to direction, planning and improvement Understand and know how to use the key principles and methods of measurement and reporting in directing, planning and improvement Understand and know how to direct, plan and improve value streams and practices ITIL 4 is a framework for quality IT service management (ITSM) through proven best practice, providing practical and flexible guidance to support your organization on its journey to digital transformation while empowering your IT teams to continue to play a crucial role in the wider business strategy. This course highlights the ways in which digital organizations and digital operating models function in high-velocity environments, including the use of working practices such as Agile and Lean, and technical practices and technologies such as Cloud, Automation, and Automatic Testing. This class includes an exam voucher. Prerequisites ITIL© 4 Foundation 1 - THE NATURE OF HIGH-VELOCITY IN A DIGITAL WORLD Overview of the key ITIL 4 high-velocity terminology Understand when the transformation to high velocity IT is desirable and feasible Understand the five objectives associated with digital products ? to achieve: Valuable investments ? strategically innovative and effective application of IT Fast development - quick realization and delivery of IT services and IT-related products Resilient operations - highly resilient IT services and IT-related products Co-created value - effective interaction between service provider and consumer Assured conformance - to governance, risk and compliance (GRC) requirements. 2 - ITIL OPERATING MODEL ? DIGITAL PRODUCT LIFECYCLE Understand how high velocity IT relates to: The four dimensions of service management The ITIL service value system The service value chain The digital product lifecycle 3 - FUNDAMENTAL CONCEPTS FOR DELIVERING HVIT Understand the following concepts: Ethics Safety culture Toyota Kata Lean / Agile / Resilient / Continuous Service-dominant logic Design thinking Complexity thinking Use the principles, models and concepts to contribute to: Help get customers? jobs done Trust and be trusted Commit to performance Deal with uncertainty Improve by being inquisitive 4 - ACHIEVING VALUE WITH DIGITAL PRODUCTS Know how the service provider ensures valuable investments are achieved. Know how to use the following practices to contribute to achieving valuable investments: Portfolio management Relationship management Know how the service provider ensures fast deployment is achieved Know how to use the following practices to contribute to achieving fast deployment: Architecture management Business analysis Deployment management Service validation and testing Software development and management Know how the service provider ensures resilient operations are achieved Know how to use the following practices to contribute to achieving resilient operations: Availability management Capacity and performance management Monitoring and event management Problem management Service continuity management Infrastructure and platform management Know how the service provider ensures co-created value is achieved Know how to use the following practices to contribute to achieving co-created value with the service consumer: Relationship management Service design Service desk Know how the service provider ensures assured conformance is achieved Know how to use the following practices to contribute to achieving assured conformance: Information security management Risk management

Preparing for Digital Transformation Organizations today must keep pace with changing technology to stay abreast of the market demand. Keeping pace means a transformation of the entire organization into the digital age. This workshop presents the challenges, benefits, and pitfalls of digital transformation and how it will affect you, and how you can be better prepared and positioned for the upcoming digital transformation. The goal of this course is to enable you to become knowledgeable about the technologies behind a digital transformation in your organization and the driving forces compelling such a transformation. You will learn how to become engaged in the processes of transforming your organization digitally to meet with the growing demands of customers and clients What you will Learn Describe the impact that digital is making on the economy and on customer expectations Examine the nature and drivers of the digital transformation Evaluate new technologies such as Blockchain, Big Data, Artificial Intelligence, and other technologies and see how they work to bring about digital transformation Assess the impact of digital technologies on the current roles and positions in the organization Discuss both the demand that customers have for digital technologies and the impact the digital technologies have on the customer and its relationship with the organization Recognize the new technology trends in the digital transformation and what they mean to the future of the organization Identify how digital transformation will affect all roles and how to be prepared for the upcoming and continuing digital transformation Foundation Concepts Digital transformation versus automation Driving forces behind the digital transformation Learning from digital transformation successes Digital Transformation and Customer Orientation The Digital Customer Customer touch points and the customer journey Omnichannel concept Transform to the customer Digital Technologies and the Organization Relationship Management Big Data: The Basis for it All The Human Factor in Digital Transformations Risks of Digital Transformation Technology Trends Data and Business Analytics Other Major Trends Preview of Coming Attractions Pathway to Digital Transformation

Mastering Compliance and Safety on the Road This essential 7 hours course is designed to equip professional drivers with the knowledge and skills necessary to comply with complex driving regulations and ensure safe loading practices. Key areas covered include: Drivers’ Hours and Working Time Regulations: Gain a comprehensive understanding of driving and rest periods, breaks, and exemptions to avoid penalties and ensure driver well-being. Tachograph Regulations: Learn how to correctly use and interpret analog and digital tachographs to accurately record driving activities and comply with legal requirements. Course format: Online. Invest in your professional development and become a safer, more compliant driver.

Preparing for Digital Transformation (On-Demand) The goal of this course is to enable you to become knowledgeable about the technologies behind a digital transformation in your organization and the driving forces compelling such a transformation. You will learn how to become engaged in the processes of transforming your organization digitally to meet with the growing demands of customers and clients. Organizations today must keep pace with changing technology to stay abreast of the market demand. Keeping pace means a transformation of the entire organization into the digital age. This workshop presents the challenges, benefits, and pitfalls of digital transformation and how it will affect you, and how you can be better prepared and positioned for the upcoming digital transformation. You will learn how to become engaged in the processes of transforming your organization digitally to meet with the growing demands of customers and clients. What you will Learn Describe the impact that digital is making on the economy and on customer expectations Examine the nature and drivers of the digital transformation Evaluate new technologies such as Blockchain, Big Data, Artificial Intelligence, and other technologies and see how they work to bring about digital transformation Assess the impact of digital technologies on the current roles and positions in the organization Discuss both the demand that customers have for digital technologies and the impact the digital technologies have on the customer and its relationship with the organization Recognize the new technology trends in the digital transformation and what they mean to the future of the organization Identify how digital transformation will affect all roles and how to be prepared for the upcoming and continuing digital transformation Getting Started Foundation Concepts Digital transformation versus automation Driving forces behind the digital transformation Learning from digital transformation successes Digital Transformation and Customer Orientation The Digital Customer Customer touch points and the customer journey Omnichannel concept Transform to the customer Digital Technologies and the Organization Relationship Management Big Data: The Basis for it All The Human Factor in Digital Transformations Risks of Digital Transformation Technology Trends Data and Business Analytics Other Major Trends Preview of Coming Attractions Pathway to Digital Transformation Summary and Next Steps