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Course Overview A beautiful logo can attract your customer and create a great first impression about your business. Learn how you can create beautiful retro vintage logos from the Retro Vintage Logo Design course and boost your digital marketing. In this Retro Vintage Logo Design course, you will learn the basics of Photoshop and Illustrator, how to create logos using Illustrator, mock-up styles, retro vintage logo designing techniques and many other topics related to logo design. This course will help you understand logo designing step by step. If you want to learn logo designing for the first time or enhance your graphic designing skill, this course is the perfect place for you. This course will teach you logo designing and retro vintage style from scratch. This is an ideal course to understand logo designing, ask your questions and get solutions from the experts of graphic designing and logo designing. Learning Outcomes Learn the steps of logo designing Familiarize with the idea of design thinking and Idea generation Be able to create mock-up logos inside Photoshop Understand how to keep your workflow consistent Learn the techniques for creating retro vintage logos Master the illustration skills for logo designing Who is this course for? This course will help you to understand the steps of logo designing. This course is for anyone who wants to learn logo designing, enhance their graphic designing skills or promote their business. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Retro Vintage Logo Design is a useful qualification to possess and would be beneficial for any related profession or industry such as: Graphic Designers Logo Designers Digital Artists Digital Marketers Designers Unit 1: Introduction to the Course Module 01: Introduction 00:02:00 Unit 2: Design Thinking Overview and Logo Definition Module 02: Brief Introduction to Design Thinking 00:04:00 Module 03: What are Focus Groups 00:01:00 Module 04: What Makes a Good Logo 00:03:00 Module 05: Pricing and Designing for Exposure 00:03:00 Unit 3: The Brief or Discovery Session Module 06: Brief or Discovery Session 00:07:00 Module 07: Sketching Ideas Down 00:02:00 Module 08: Field Search and Competitors Search 00:02:00 Module 09: Divergent Thinking vs Convergent Thinking 00:01:00 Module 10: Does Originality Matters 00:03:00 Module 11: Copyright Infringement 00:01:00 Unit 4: Making the Badges Module 12: Making the Badges- Part 1 00:12:00 Module 13: Making the Badges- Part 2 00:17:00 Unit 5: Making Vectors Module 14: Making Vectors Using Only Shapes and Pathfinder 00:18:00 Module 15: Draw a Vintage Fish 00:09:00 Module 16: Image Trace and Combining Letters with Icon 00:08:00 Module 17: External Vector Help 00:03:00 Unit 6: Making Decoration for the Logo Module 18: How to Make Laurels 00:08:00 Module 19: How to Make Banners 00:11:00 Module 20: Make a Rope 00:04:00 Unit 7: Typography in Logo Design Module 21: Introduction to Typography in Logo Design 00:02:00 Module 22: Automatically Pairing Fonts and Font Resources 00:06:00 Module 23: Match Fonts in Photoshop 00:03:00 Module 24: Putting Elements of the Logo 00:05:00 Module 25: Working with Type- Part 1 00:12:00 Module 26: Working with Type- Part 2 00:08:00 Unit 8: Colours in Logo Design Module 27: Introduction to Colour in Logo 00:01:00 Module 28: Working with ASE Colours 00:09:00 Module 29: Spot Colours 00:08:00 Unit 9: Apply Texture and Mockups Module 30: Applying Texture in Adobe Illustrator 00:05:00 Module 31: Using Images as Mockups in Photoshop- Part 1 00:09:00 Module 32: Using Images as Mockups in Photoshop- Part 2 00:15:00 Module 33: Dealing with Difficult Images 00:04:00 Module 34: Ready Made Mockups 00:09:00 Unit 10: How to Present Your Logo Module 35: Presentation in Illustrator 00:14:00 Module 36: Logo Presentation InDesign 00:12:00 Module 37: Conclusion 00:01:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Overview This Allergen Awareness course will unlock your full potential and will show you how to excel in a career in Allergen Awareness. So upskill now and reach your full potential. Everything you need to get started in Allergen Awareness is available in this course. Learning and progressing are the hallmarks of personal development. This Allergen Awareness will quickly teach you the must-have skills needed to start in the relevant industry. In This Allergen Awareness Course, You Will: Learn strategies to boost your workplace efficiency. Hone your Allergen Awareness skills to help you advance your career. Acquire a comprehensive understanding of various Allergen Awareness topics and tips from industry experts. Learn in-demand Allergen Awareness skills that are in high demand among UK employers, which will help you to kickstart your career. This Allergen Awareness course covers everything you must know to stand against the tough competition in the Allergen Awareness field.  The future is truly yours to seize with this Allergen Awareness. Enrol today and complete the course to achieve a Allergen Awareness certificate that can change your professional career forever. Additional Perks of Buying a Course From Institute of Mental Health Study online - whenever and wherever you want. One-to-one support from a dedicated tutor throughout your course. Certificate immediately upon course completion 100% Money back guarantee Exclusive discounts on your next course purchase from Institute of Mental Health Enrolling in the Allergen Awareness course can assist you in getting into your desired career quicker than you ever imagined. So without further ado, start now. Process of Evaluation After studying the Allergen Awareness course, your skills and knowledge will be tested with a MCQ exam or assignment. You must get a score of 60% to pass the test and get your certificate.  Certificate of Achievement Upon successfully completing the Allergen Awareness course, you will get your CPD accredited digital certificate immediately. And you can also claim the hardcopy certificate completely free of charge. All you have to do is pay a shipping charge of just £3.99. Who Is This Course for? This Allergen Awareness is suitable for anyone aspiring to start a career in Allergen Awareness; even if you are new to this and have no prior knowledge on Allergen Awareness, this course is going to be very easy for you to understand.  And if you are already working in the Allergen Awareness field, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level.  Taking this Allergen Awareness course is a win-win for you in all aspects.  This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements This Allergen Awareness course has no prerequisite.  You don't need any educational qualification or experience to enrol in the Allergen Awareness course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online Allergen Awareness course. Moreover, this course allows you to learn at your own pace while developing transferable and marketable skills. Course Curriculum Module 01: Introduction to Food Allergens and Intolerance Introduction to Food Allergens and Intolerance 00:40:00 Module 02: Causes and Symptoms of Food Intolerances Causes and Symptoms of Food Intolerances 00:18:00 Module 03: Causes and Symptoms of Food Allergies Causes and Symptoms of Food Allergies 00:19:00 Module 04: Allergen Facts Allergen Facts 00:24:00 Module 05: Food Allergens and the Law Food Allergens and the Law 00:12:00 Module 06: Food Allergens - Practical Steps Food Allergens - Practical Steps 00:22:00 Module 07: Allergen Information for Consumers Allergen Information for Consumers 00:19:00 Module 08: Allergen Management and Risk Assessment Allergen Management and Risk Assessment 00:15:00 Module 09: Packaging and Labelling Food Packaging and Labelling Food 00:13:00 Module 10: Other Common Allergens Part 1 Other Common Allergens Part 1 00:17:00 Module 11: Other Common Allergens Part 2 Other Common Allergens Part 2 00:18:00 Assignment Assignment - Allergen Awareness - Online Training 00:00:00

First Aid for Life and Maudsley Learning are delighted to have worked in collaboration to bring this enhanced Mental Health First Aid course to you. The Maudsley is the largest mental health training institution in the UK and their expertise in this area is second to none. This course is continually updated by experts in Mental Health and offers clear, practical advice to help you gain a better understanding of how to help yourself, or others to achieve optimum mental health. This mental health first aid training course will teach you how to recognise warning signs of mental ill health and help you develop the skills and confidence to approach and support someone, whilst keeping yourself safe. We help you develop resilience, learn new ways to cope with stress, advise on sleeping better and equip you with a wealth of resources to be able to confidently help someone struggling with their mental health. This online course will provide you with the knowledge to spot specific warning signs that an adult or child could be struggling with a mental health condition, it explains how to initiate a supportive conversation, explore healthier lifestyle choices and links to the wealth of additional support available if someone needs further help. Ideal for individuals needing additional help and guidance to support their mental well-being, for those looking to introduce positive mental health practices to their workplaces, for teachers and support staff and friends, family and colleagues wanting more information on this vital topic It is estimated that around 1 in 4 people in the UK will experience a mental health condition at some point in their lives. For many, work is a major source of stress. 1 in 6 employees experience common mental health problems in the workplace. Businesses can support people with their mental health and create more positive and productive working environments as a result. Unfortunately, despite recent campaigns and advances, there still remains a level of stigma and fear of discrimination around mental health conditions. Employees and school children may feel that mental health conditions will not be greeted with the same compassionate approach as physical illness. This should not be the case and the purpose of this course is to demystify mental health conditions and empower workplaces, friends and family members to provide the support and signposting desperately needed by those struggling with their mental well-being. The HSE have embraced the idea of mental health in the workplace and issued the following guidance ‘First aid needs assessment’ for businesses. They suggest that your first aid needs assessment should also consider whether it is beneficial to have personnel trained to identify and understand symptoms and able to support someone who might be experiencing a mental health issue. The scope of this mental health first aid course is not to learn to diagnose or treat mental health conditions as this should only be done by appropriately trained healthcare professionals. However, you will be guided in identifying signs someone might be struggling and we will equip you with a methodology to appropriately support them and a directory of people where you can signpost them for help. It is impossible to cover all eventualities within this course, or to equip you with the knowledge and skills to appropriately diagnose and treat in unpredictable real life situations. If you suspect serious illness or injury, you should always seek immediate professional medical advice. The Author has made every effort to ensure the accuracy of the information contained within the course, however this course is merely a guide and the Author does not accept any liability or responsibility for any inaccuracies or for any mistreatment or misdiagnosis of any person, however caused. The course material has been written by Emma Hammett, Qualified Nurse, First Aid Trainer and founder of First Aid for Life in conjunction with medical and health professionals from Maudsley Learning. If you have any queries concerning this course, please contact emma@firstaidforlife.org.uk Course contents: A First Aid Approach to Mental Health Role of the First Aider What is a mental health first aider? Common treatments and sources of help Other Professionals who can Help The importance of getting help early Understanding more about Mental Health What is Mental Health? The Definition of Mental Health The Mental Health Continuum Laws protecting our health, mental health and well-being Understanding Stigma Who Becomes Mentally Ill? How common are mental health issues? Stigma Approaching During a Crisis When Should you Approach? How to Help Caring for Yourself as a Mental Health First Aider Awareness of Mental Health Problems Situations to be Aware of Signs Someone may be Struggling with their Mental Health Stress About Stress Work-Related Stress Ways to Reduce Stress Building Resilience Insomnia What Is Insomnia? Helpful steps to improve your sleep Substance Abuse: Drugs and Alcohol About Substance Abuse The Dangers of Substance Abuse Online Drug Addiction and Misuse Helping someone you think has problems with drug or alcohol misuse Alcohol Poisoning First Aid Dealing with tricky or aggressive situations due to drugs and alcohol Substance Abuse Resources Anxiety Disorders About Anxiety Disorders Different Kinds of Anxiety Disorder Panic Attacks First Aid for a Panic Attack Post-Traumatic Stress Useful contacts for anxiety Eating Disorders About Eating Disorders What to Do Treatment for Eating Disorders Depression About: Depression Recognising the Signs that Someone may be Depressed Treating Depression Medicating Depression Helping someone who is depressed Resources for Depression Self Harm About Self-Harm How to Help Resources for Self Harming Suicide Approaching Someone you Suspect to be Suicidal What to do if the person is in a life-threatening condition Support for people experiencing suicidal thoughts What is Suicide? Psychosis What is Psychosis? What causes psychosis? How to Help Possible Signs of Psychosis Resources for Psychosis Personality Disorders About Personality Disorders Bipolar Disorder Schizophrenia Mental Health in the Workplace and Useful Resources Employer Responsibility Stress Policy Tackling work-related stress using the Management Standards approach An Employee Assessment of Common Stress Factors Management Standards Form Useful Resources Final Quiz

Start your journey with the Linux command line with zero knowledge. This course will start from scratch with instructions to install a Linux OS on a virtual machine and advance to higher-level concepts with no prior knowledge required.

Embark on a linguistic odyssey with our Copywriting course, a beacon for those yearning to harness the power of words in the digital marketplace. In the opening act, participants will be introduced to the captivating world of copywriting, exploring the foundational elements that make words not just read but felt. As the narrative unfolds, discover the alchemy of core concepts that transmute simple phrases into persuasive messages. This journey will sculpt your writing with the finesse of a master wordsmith, unlocking the secrets of creating compelling content that resonates and converts. The course curriculum is meticulously crafted to guide you through the labyrinth of marketing tactics, leading to the creation of copy that sells. With an entire section dedicated to the art of headlines, learn to captivate audiences with the allure of a powerful first impression. From the nine steps of a streamlined copywriting process to the tried-and-true formulas that evoke action, this course is an arsenal for those ready to conquer the world of content creation. A trove of hacks, tips, and practical exercises awaits to refine your craft and crown you as a sovereign of the written word. Learning Outcomes Comprehend the fundamental principles and core concepts of copywriting. Learn the strategies for developing marketing copy that effectively sells. Understand and apply proven copywriting formulas and processes. Master the art of crafting compelling headlines and engaging content. Enhance your copywriting expertise with practical exercises and actionable hacks. Why choose this Copywriting course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Copywriting course for? Aspiring copywriters eager to learn the craft. Marketing professionals aiming to sharpen their content creation skills. Entrepreneurs seeking to enhance their brand messaging. Content creators and bloggers wanting to engage and expand their audience. Business owners looking to improve in-house marketing efforts. Career path Content Writer: £20,000 - £35,000 Marketing Executive: £23,000 - £30,000 SEO Specialist: £25,000 - £40,000 Brand Strategist: £28,000 - £50,000 Digital Marketing Manager: £30,000 - £45,000 Creative Director: £50,000 - £85,000 Prerequisites This Copywriting does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Copywriting was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Section 1: Introduction Unit 1: Welcome to the Copywriting Course 00:05:00 Unit 2: Course Overview 00:04:00 Section 2: Introduction to Copywriting Unit 1: What is Copywriting 00:05:00 Unit 2: Elements of Great Copy 00:11:00 Unit 3: Traditional vs Modern Copywriting 00:04:00 Unit 4: Career Options for Copywriters 00:12:00 Unit 5: Job Description and Responsibilities of a Copywriter 00:06:00 Unit 6: Copywriting vs Content Writing: The Difference 00:04:00 Section 3: Core Concepts of Copywriting Unit 1: What is a Short Form Copy 00:03:00 Unit 2: What is a Long Form Copy 00:02:00 Unit 3: Types of Tones Used for Writing Copy 00:06:00 Unit 4: Which Types of Tone You Should Use 00:07:00 Unit 5: Identifying the Target Audience 00:06:00 Unit 6: Qualities That Will Make You a Successful Copywriter 00:06:00 Section 4: Marketing Tactics to Write Copy That Sells Unit 1: The Secret to Understand Buyer's Mindset 00:04:00 Unit 2: Never Make Your Copy Look Like an Ad 00:06:00 Unit 3: 2 Second Hack to Become a Successful Copywriter 00:05:00 Unit 4: Features vs Benefits 00:04:00 Unit 5: The Shocking Truth about Buyers & Customers 00:04:00 Unit 6: So What Test 00:05:00 Unit 7: FOMO: How to Use This Most Powerful Marketing Tool 00:08:00 Unit 8: What's in It for Me 00:04:00 Unit 9: The Secret to Sell Instantly 00:05:00 Unit 10: Leveraging the Power of Emotions 00:04:00 Section 5: The Copywriting Process: 9 Steps to Make It Easier For You Unit 1: Steps in the Copywriting Process 00:08:00 Unit 2: Understand the Product 00:06:00 Unit 3: Performing Competitor Analysis 00:12:00 Unit 4: Create a Buyer Persona / Customer Avatar 00:06:00 Unit 5: Writing the copy 00:01:00 Unit 6: Editing the Copy 00:02:00 Unit 7: Adding Design Elements + Media 00:07:00 Unit 8: Publish the Copy + Promotion 00:02:00 Unit 9: Checking the Conversion from Copy - Measuring Results 00:03:00 Section 6: Copywriting Formulas Unit 1: AIDA: The 4 Step Formula 00:05:00 Unit 2: Storytelling: Best Tool for Converting Readers into Buyers 00:05:00 Unit 3: 3 STEP Formula: PAS 00:06:00 Section 7: Headlines Unit 1: Section Introduction 00:01:00 Unit 2: Intro to Headlines 00:07:00 Unit 3: Importance of Headlines 00:03:00 Unit 4: Formula to Write Amazing Headlines (Everytime) 00:09:00 Unit 5: How to Use This Formula (With Examples) 00:02:00 Unit 6: Free Tool to Create Attractive Headlines 00:03:00 Unit 7: Practice Exercise 00:01:00 Section 8: 6 Hacks to Write Headlines That Readers Cannot Resist Unit 1: Section Intro 00:02:00 Unit 2: Headline Hack # 1 00:01:00 Unit 3: Headline Hack # 2 00:02:00 Unit 4: Headline Hack # 3 00:02:00 Unit 5: Headline Hack # 4 00:04:00 Unit 6: Headline Hack # 5 00:02:00 Unit 7: Headline Hack # 6 00:03:00 Unit 8: Quick Recap 00:01:00 Section 9: Creating the Copy Unit 1: Creating Call to Actions (CTA) That Reader's Cannot Resist 00:04:00 Unit 2: Focus on the Customer 00:06:00 Unit 3: How to Write a Conversational Copy 00:03:00 Section 10: Hacks & Tips Unit 1: Collect Winning Pieces 00:04:00 Unit 2: 3 Extremely Powerful Words That You Must Use in a Copy 00:02:00 Unit 3: Using Customer's Words 00:05:00 Section 11: Practice Exercises Unit 1: Recreate Ads 00:01:00 Unit 2: Record Your Copy 00:02:00 Section 12: Conclusion Unit 1: Conclusion 00:01:00 Resources Resources - Copywriting 00:00:00 Assignment Assignment - Copywriting 00:00:00

Overview Dive into the dynamic world of advertising copywriting and unveil the secrets that empower the messages behind impactful advertisements. Have you ever wondered, 'what is copywriting?' or been intrigued by the art of creating compelling advertisement text? Look no further. Our course, 'Advertising Copywriter', is crafted with utmost care to provide insights, techniques, and the nuanced art behind influential advertising. From the fundamental concepts of copywriting to masterful marketing tactics that make a copy sell, you'll journey through a comprehensive curriculum designed to boost your copywriting prowess. The course not only delves into the theoretical aspects but also guides you through the practicalities. With a specific focus on the structured process to streamline your writing, you'll discover nine essential steps that simplify the complex world of copywriting. Moreover, you'll be equipped with tried and tested formulas, tips, and hacks that will transform your words into persuasive advertisements.  Master the art of advertising copywriting and understand the difference between mere text and a captivating advertisement. It's not just about writing; it's about crafting messages that resonate, inspire, and compel. So, are you ready to metamorphose your skills and take the advertising world by storm? Learning Outcomes Understand the foundational concepts and principles underlying effective copywriting. Apply marketing strategies to produce persuasive and sale-driven advertising copy. Utilise a systematic 9-step approach to simplify and enhance the copywriting process. Develop engaging headlines using proven hacks, ensuring they captivate the reader's attention. Master various copywriting formulas and techniques to consistently produce high-quality advertisements. Why buy this Advertising Copywriter course? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Advertising Copywriter there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this Advertising Copywriter course for? Beginners keen on understanding the intricacies of advertising copywriting. Marketing enthusiasts aiming to amplify their advertising strategies through compelling copy. Writers wishing to transition into the advertising realm and harness the power of persuasive text. Business owners seeking to improve their brand's message and influence their target audience. Content creators looking to elevate their writing and produce impactful advertisement content. Prerequisites This Advertising Copywriter does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Advertising Copywriter was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Advertising Copywriter: Average Salary £25,000 - £45,000. Content Strategist: Average Salary £30,000 - £50,000. Brand Strategist: Average Salary £35,000 - £55,000. Marketing Manager: Average Salary £40,000 - £60,000. Headline Specialist: Average Salary £28,000 - £48,000. Creative Director: Average Salary £60,000 - £100,000. Course Curriculum Section 1: Introduction Unit 1: Welcome to the Copywriting Course 00:05:00 Unit 2: Course Overview 00:04:00 Section 2: Introduction to Copywriting Unit 1: What is Copywriting 00:05:00 Unit 2: Elements of Great Copy 00:11:00 Unit 3: Traditional vs Modern Copywriting 00:04:00 Unit 4: Career Options for Copywriters 00:12:00 Unit 5: Job Description and Responsibilities of a Copywriter 00:06:00 Unit 6: Copywriting vs Content Writing: The Difference 00:04:00 Section 3: Core Concepts of Copywriting Unit 1: What is a Short Form Copy 00:03:00 Unit 2: What is a Long Form Copy 00:02:00 Unit 3: Types of Tones Used for Writing Copy 00:06:00 Unit 4: Which Types of Tone You Should Use 00:07:00 Unit 5: Identifying the Target Audience 00:06:00 Unit 6: Qualities That Will Make You a Successful Copywriter 00:06:00 Section 4: Marketing Tactics to Write Copy That Sells Unit 1: The Secret to Understand Buyer's Mindset 00:04:00 Unit 2: Never Make Your Copy Look Like an Ad 00:06:00 Unit 3: 2 Second Hack to Become a Successful Copywriter 00:05:00 Unit 4: Features vs Benefits 00:04:00 Unit 5: The Shocking Truth about Buyers & Customers 00:04:00 Unit 6: So What Test 00:05:00 Unit 7: FOMO: How to Use This Most Powerful Marketing Tool 00:08:00 Unit 8: What's in It for Me 00:04:00 Unit 9: The Secret to Sell Instantly 00:05:00 Unit 10: Leveraging the Power of Emotions 00:04:00 Section 5: The Copywriting Process: 9 Steps to Make It Easier For You Unit 1: Steps in the Copywriting Process 00:08:00 Unit 2: Understand the Product 00:06:00 Unit 3: Performing Competitor Analysis 00:12:00 Unit 4: Create a Buyer Persona / Customer Avatar 00:06:00 Unit 5: Writing the copy 00:01:00 Unit 6: Editing the Copy 00:02:00 Unit 7: Adding Design Elements + Media 00:07:00 Unit 8: Publish the Copy + Promotion 00:02:00 Unit 9: Checking the Conversion from Copy - Measuring Results 00:03:00 Section 6: Copywriting Formulas Unit 1: AIDA: The 4 Step Formula 00:05:00 Unit 2: Storytelling: Best Tool for Converting Readers into Buyers 00:05:00 Unit 3: 3 STEP Formula: PAS 00:06:00 Section 7: Headlines Unit 1: Section Introduction 00:01:00 Unit 2: Intro to Headlines 00:07:00 Unit 3: Importance of Headlines 00:03:00 Unit 4: Formula to Write Amazing Headlines (Everytime) 00:09:00 Unit 5: How to Use This Formula (With Examples) 00:02:00 Unit 6: Free Tool to Create Attractive Headlines 00:03:00 Unit 7: Practice Exercise 00:01:00 Section 8: 6 Hacks to Write Headlines That Readers Cannot Resist Unit 1: Section Intro 00:02:00 Unit 2: Headline Hack # 1 00:01:00 Unit 3: Headline Hack # 2 00:02:00 Unit 4: Headline Hack # 3 00:02:00 Unit 5: Headline Hack # 4 00:04:00 Unit 6: Headline Hack # 5 00:02:00 Unit 7: Headline Hack # 6 00:03:00 Unit 8: Quick Recap 00:01:00 Section 9: Creating the Copy Unit 1: Creating Call to Actions (CTA) That Reader's Cannot Resist 00:04:00 Unit 2: Focus on the Customer 00:06:00 Unit 3: How to Write a Conversational Copy 00:03:00 Section 10: Hacks & Tips Unit 1: Collect Winning Pieces 00:04:00 Unit 2: 3 Extremely Powerful Words That You Must Use in a Copy 00:02:00 Unit 3: Using Customer's Words 00:05:00 Section 11: Practice Exercises Unit 1: Recreate Ads 00:01:00 Unit 2: Record Your Copy 00:02:00 Section 12: Conclusion Unit 1: Conclusion 00:01:00 Resources Resources - Advertising Copywriter 00:00:00 Assignment Assignment - Advertising Copywriter 00:00:00

Immerse yourself in the dynamic world of digital content creation with our 'Content Writing & Copywriting for SEO and Sales' course. This program is meticulously structured to transform novices into skilled artisans of the written word, tailored specifically for digital marketing and sales. You begin with an enlightening introduction, easing you into the fascinating realm of content creation. As you progress, a free taster session showcases the course's value, followed by an in-depth exploration into the 12 essential steps of great copywriting in Section 03. Understanding the building blocks of copywriting is simplified in Section 04, providing a solid foundation. From crafting compelling headlines in Section 05 to refining sales copy through proofreading and editing in Section 06, each section is designed to enhance your skills incrementally. Delving deeper, Section 07 unveils the psychological aspects behind effective copywriting, an essential tool for creating impactful content. Subsequent sections are dedicated to specialised formats including blogging, landing pages, sales letters, video scripts, emails, advertisements, social media posts, and promotional videos. These targeted modules offer a comprehensive learning experience, equipping you with the skills to excel across various platforms. By the time you reach the course's conclusion, you'll have acquired a profound understanding of content writing and copywriting, specifically tailored for SEO and sales, ready to make your mark in the digital world. Learning Outcomes Master the art of creating engaging and SEO-optimized content. Develop proficiency in writing compelling headlines and sales copy. Understand the psychological principles behind effective copywriting. Learn to craft specialized content for diverse digital platforms. Enhance editing and proofreading skills to deliver polished content. Why choose this Content Writing & Copywriting For SEO and Sales course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Content Writing & Copywriting For SEO and Sales course for? Aspiring content writers and copywriters seeking to specialize in SEO and sales. Marketing professionals aiming to enhance their content creation skills. Business owners looking to improve their online content strategy. Freelancers wanting to offer specialized content writing services. Individuals interested in understanding the interplay between psychology and writing. Career path SEO Content Writer: £20,000 - £30,000 Copywriter: £23,000 - £35,000 Digital Marketing Specialist: £25,000 - £40,000 Content Strategist: £28,000 - £45,000 Freelance Writer: £18,000 - £50,000 (varies with projects) Social Media Manager: £24,000 - £38,000 Prerequisites This Content Writing & Copywriting For SEO and Sales does not require you to have any prior qualifications or experience. You can just enrol and start learning. This course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Section 01: Introduction Introduction 00:01:00 How to Navigate This Course - Watch This Video 00:03:00 Section 02: Free Taster 13 Copywriting and Sales Buttons You Need to Know How to Push 00:07:00 Copywriting to Sell 10 Steps you must know 00:06:00 14 Step Formula to Writing Great Sales Copy 00:06:00 Section 03: BASICS: 12 Essential Steps to Great Copy Writing AIDA is not just an Opera! 00:02:00 Have you any idea who you are talking to? 00:02:00 Who cares what format you use? 00:03:00 Hurting? Want someone to heal your pain? 00:02:00 I haven't got time or money for Objections! 00:02:00 Don't worry, there's always plenty of Scarcity to go round! 00:02:00 So, why are YOU reading my Headlines? 00:02:00 Why do you always want to know whats in it for you? 00:02:00 Endorsements? Pah! Prove it to me! 00:03:00 I Guarantee to you that I love Risk! Or do I? 00:02:00 Right it Wright to Be Red! or you won't be Readable! 00:03:00 Right it Wright to Be Red! or you won't be Readable! 00:03:00 Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks Introduction to Copywriting Formulation 00:02:00 Starting with AIDA 00:06:00 PAS - Problem, Agitation, Solution 00:04:00 The 4 Ps 00:03:00 QUEST 00:04:00 Section 05: BASICS: How to Write Headline What You Need to Know to Write Great Headlines 00:06:00 Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy Writing Editing: Can You Write Better Copy? 00:06:00 Proof Reading and Editing: 20 Ways to Write Better Copy 00:11:00 Editing Writing: Seven Guidelines for Editing Writing 00:06:00 Section 07: PSYCHOLOGY: The Psychology behind Copywriting Get Your Copywriting Psychology Right! 00:06:00 What are the Eight Universal Motivators? 00:07:00 100 Motivations 00:05:00 Overcoming Objections 00:08:00 Section 08: COPYWRITING FOR Blogging - Web Posts Copywriting for Blogs 00:09:00 A Simple Formula for Blog Posts 00:04:00 Blog Post Copywriting Formula 00:09:00 Blog Post Editing Checklist 00:08:00 Section 09: COPYWRITING FOR Landing Pages Copywriting for Landing Pages 00:04:00 Copywriting for Testimonials 00:06:00 Copywriting for Bullet Points 00:05:00 Section 10: COPYWRITING FOR Sales Letters Five Formulations for Sales Letters 00:03:00 The Five Point Sales Letter Formula 00:03:00 The Seven Step Copywriting Formula for Sales Letters 00:05:00 The Nine Point Formula 00:06:00 The 18 Step Sales Letter 00:06:00 The 21 Part Sales Letter Formula 00:08:00 Bonus: 32 Step Power Copywriting Formula 00:08:00 Section 11: COPYWRITING FOR Video Sales Letters What is a Video Sales Letter 00:03:00 How to Write an Attention Grabbing Video Sales Letter Headline 00:03:00 Video Sales Letter Basics - Some Simple Guidance for Better VSLs 00:04:00 Video Sales Letter Outline - with Downloadable Templates 00:07:00 Section 12: COPYWRITING FOR Email Copywriting for Email 00:07:00 How to Write Effective Welcome Emails 00:10:00 ACTIVITY: Analysis of a Long Form Story Telling Email 00:07:00 Email Copywriting Analysis 1 00:05:00 Copywriting Formulas for Email Sequences 00:06:00 Section 13: COPYWRITING FOR Advertisements Copywriting for Advertisements 00:04:00 Section 14: COPYWRITING FOR Twitter Copywriting for Twitter - Engage, Entertain, Be Brief! 00:07:00 Section 15: COPYWRITING FOR Promotional Videos How to Create a High Converting Promotional Video 00:06:00 The Promotional Video for This Course Following the Script 00:02:00 The Promotional Video - Version 2 00:02:00 Promotional Video SlideDeck 00:20:00 Promotional Video Script Checklist 00:04:00 2018 Update: The Formula for an Effective Promotional Video 00:04:00 2018 New Copywriting Course Promo Video 00:03:00 Section 16: Conclusion and Course Wrap Up Conclusion and Course Wrap Up 00:03:00 Additional File Additional File 00:00:00 Assignment Assignment - Content Writing & Copy Writing For SEO and Sales 00:00:00

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Overview Ensure you are fully trained as a UK childminder and keep young ones protected by studying recommended Safeguarding techniques. This Safeguarding and Protection for Children Level 2 course provides the knowledge you will need to identify cases of abuse or risk towards children while looking after them. As a nanny, babysitter, or teacher, you need to know the facts about safeguarding children in your charge. You will be taught the steps to take when assessing those you believe to be at risk, and how to ensure others do not harm them. This ability is an essential part of childcare, and completion of this course will prove reassuring to parents. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is this course for? There is no experience or previous qualifications required for enrolment on this Safeguarding and Protection for Children Level 2. It is available to all students, of all academic backgrounds. Requirements Our Safeguarding and Protection for Children Level 2 is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management , Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 2 sections • 9 lectures • 03:54:00 total length •Module 01: Introduction to Safeguarding: 00:21:00 •Module 02: Laws and Guidance: 00:43:00 •Module 03: Child Abuse: 00:49:00 •Module 04: Child Sexual Exploitation: 00:38:00 •Module 05: Responding to Disclosure and Reporting: 00:25:00 •Module 06: Risks and Risk Assessment: 00:16:00 •Module 07: Things to Do after Referral: 00:24:00 •Module 08: Record Keeping: 00:18:00 •Assignment - Safeguarding and Protection for Children Level 2: 00:00:00