The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients. I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results. What you'll learn Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation Access Google Ads tools for forecasting performance Budget Optimisation techniques using regression formula Advanced Concept Testing: moving beyond A/B ad testing to testing concepts Improving Geotargeting for Local Businesses With A Double Campaign Structure How To Setup, Run, Pivot & Interpret the Paid & Organic Report Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report Identify Opportunities Between Organic & Paid Listings Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts How to find the key pitfalls in any Google Ads account How to Audit a new or existing Google Ads account and find issues to improve upon quickly Utilise Dynamic Ad Customisers for more personalised ads Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA Understand attribution models and why the default last click is not always ideal Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach Develop a multi-funnel remarketing strategy for GDN and search campaign Requirements Able to set up your own Google Ads account Be confident navigating Google Ads accounts Basic exposure to excel filtering & pivot tables Introduction 1. Introduction 00:02:00 Testing to Ad Concepts 2. Introduction to Ad Concepts 00:02:00 3.Example Ad Concepts 00:04:00 4. Label Setup 00:04:00 5. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 6. Understanding the usefulness of this report 00:03:00 7.Linking Google Ads with Search Console 00:04:00 8.Excel Report Setup & Pivot 00:04:00 9.Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10.CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11.The theory behind the double campaign 00:04:00 12.A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13.Introduction to Drafts & Experiments 00:05:00 14.Example experiment Ideas for use 00:06:00 15.Draft & Experiment Setup 00:10:00 16.Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreedsheet template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26.GDN Remarketing 00:06:00 27.Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34.What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36.Dynamic Search Ads 00:03:00 37.Smart Bidding Strategies 00:07:00 38.Lookalike Audiences 00:02:00 39.Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40.Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42.Setting up the Business Data Feed 00:06:00 43.Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features in 2018/19 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00
3 QLS Endorsed Diploma | QLS Hard Copy Certificate Included | Plus 10 CPD Courses | Lifetime Access
ð Elevate Your Business with 'Strategic Marketing Initiatives for Customer Growth' Online Course! ð Are you ready to skyrocket your business to new heights? Unleash the power of strategic marketing with our exclusive online course - 'Strategic Marketing Initiatives for Customer Growth.' Whether you're a seasoned entrepreneur or just starting, this course is your roadmap to success! ð Module 1: Introduction Dive into the foundations of strategic marketing as we kickstart your journey towards business excellence. Discover the key principles, concepts, and frameworks that form the backbone of successful marketing initiatives. Gain insights into market dynamics, consumer behavior, and the latest trends that will shape your marketing strategy. ð¥ Module 2: Marketing Programs Unlock the secrets to creating impactful marketing programs that resonate with your target audience. From traditional methods to cutting-edge digital strategies, this module covers it all. Learn how to design and implement campaigns that not only attract but also retain customers. Explore case studies of successful marketing programs and adapt them to suit your unique business needs. ⨠What You'll Gain: Strategic Thinking: Develop a strategic mindset to identify and leverage opportunities in the market. Effective Planning: Learn how to plan and execute marketing initiatives that align with your business goals. Customer-Centric Approach: Understand your customers better and tailor your marketing efforts to meet their needs. Measurable Results: Discover how to track and measure the success of your marketing programs for continuous improvement. Industry Insights: Stay ahead of the competition with the latest trends and insights in the ever-evolving marketing landscape. ð©âð» Who Should Enroll: Entrepreneurs and Small Business Owners Marketing Professionals Aspiring Marketers and Students Anyone Looking to Boost Customer Growth ð Why Choose Our Course: Expert Instructors: Learn from industry experts with a proven track record in strategic marketing. Flexible Learning: Study at your own pace and from the comfort of your home or office. Practical Applications: Gain real-world skills through practical exercises and case studies. Lifetime Access: Enjoy lifetime access to course materials and updates. ð¯ Don't miss this opportunity to transform your marketing approach and drive unprecedented growth for your business! Enroll now and embark on a journey towards success! Course Curriculum Module 1- Introduction Marketing Programs Explained 00:00 Module 2- Marketing Programs What types of marketing programs are best for your business 00:00 Your Website 00:00 SEO 00:00 Advertising Online 00:00 Print Advertising 00:00 Press Relations 00:00 Social Media 00:00 Email 00:00 Content Marketing 00:00 Trade Shows 00:00 Retention Marketing 00:00 Additional Marketing Programs 00:00
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Online Marketing Internet Marketing is the Real Deal 01:00:00 Baby Steps Towards Successful Internet Marketing 01:00:00 Web Design 01:00:00 Home Business Lifestyle 01:00:00 Simple Ways to Create Sales and Earnings 01:00:00 Data Entry and Data Conversion 01:00:00 Conclusion 00:15:00 Digital Marketing Sales and Marketing FREE 00:30:00 How Internet Marketing Works FREE 01:00:00 How To Make Money With Internet Marketing 01:00:00 What is Affiliate Marketing 00:30:00 Competition in Internet Marketing 00:30:00 Researching in Internet Marketing 01:00:00 Desperate Niches 00:30:00 Profitable Niches 00:30:00 Clickbank 00:30:00 What is Traffic? 00:30:00 Traffic vs. Relevance 00:30:00 Article Marketing 01:00:00 Paid forms of Traffic - 1 01:00:00 Paid forms of Traffic - 2 01:00:00 Search Engine Optimization 00:30:00 Search Engine Optimization 2 00:30:00 Best SEO Practice 02:00:00 Blogs - WordPress 01:00:00 Blogs - WordPress II 03:00:00 Email Marketing I 00:30:00 Email Marketing II 01:00:00 Internet Marketing Strategy I 01:00:00 Your own website vs free options online I 00:30:00 Your own website vs free options online II 01:00:00 Social Media Marketing Introduction FREE 00:30:00 Understanding the Value of Social Media Buzz and What It Can Do For Your Business FREE 01:00:00 Developing a Winning Social Media Marketing Plan 01:00:00 Setup and Manage a Facebook Page That Works 01:00:00 Tweet Your Way to Online Prominence 01:00:00 Build Your Network with LinkedIn 01:00:00 Captivate Your Audience with YouTube 01:00:00 Conclusion 00:15:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Mock Exam Mock Exam- Online Marketing Certificate Course 00:20:00 Final Exam Final Exam- Online Marketing Certificate Course 00:20:00
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Get a Free QLS Endorsed Certificate upon completion of Good Manufacturing Practice Get a free student ID card with Good Manufacturing Practice Training program (£10 postal charge will be applicable for international delivery) The Good Manufacturing Practice is affordable and simple to understand This course is entirely online, interactive lesson with voiceover audio Get Lifetime access to the Good Manufacturing Practice course materials The Good Manufacturing Practice comes with 24/7 tutor support Start your learning journey straightaway! *** Course Curriculum *** Main Course : Diploma in Good Manufacturing Practice (GMP) at QLS Level 5 Module 01: Basic Concept Of GMP And Safety Regulations Module 02: Good And Bad Manufacturing Practice Module 03: Preventing And Controlling Contamination Module 04: Maintenance And Hygiene Module 05: GMP For Pharmaceutical Industry Module 06: GMP For Food Industry Module 07: GMP For Cosmetics Industry Module 08: IT Applications On GMP Course 01: Modern Manufacturing Section 01: Introduction Section 02: Electric Discharge Machining Section 03: Electrochemical Machining Section 04: Abrasive Jet Machining Section 05: Ultrasonic Machining Section 06: Laser Beam Machining Section 07: Plasma Arc Machining Section 08: Electron Beam Machining Section 09: The Finish Line Course 02: Product Management Module 01: Introduction To Product Management Module 02: Product Classification Module 03: Developing The Product Plan Module 04: New Product Development Module 05: Levels Of A Product And Product Life Cycle Module 06: Product Pricing Strategy Module 07: Product And Brand Portfolio Analysis Module 08: Channels Management Module 09: Basics Of Marketing For Products Module 10: Financial Analysis For Product Management =========>>>>> And 8 More Courses <<<<<========= How will I get my Certificate? After successfully completing the course, you will be able to order your QLS Endorsed Certificates and CPD Accredited Certificates as proof of your achievement. PDF Certificate: Free (Previously it was £12.99*11 = £143) QLS Endorsed Hard Copy Certificate: Free (For The Title Course: Previously it was £119) CPD 255 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Manufacturing & Good Manufacturing Practice (GMP) bundle is suitable for Manufacturing Professionals Retail Managers Product Managers SAP Consultants Requirements You will not need any prior background or expertise. Career path This Good Manufacturing Practice (GMP) bundle will allow you to kickstart or take your career in the following sectors: Manufacturing Manager: £35,000 - £80,000 Product Manager: £40,000 - £100,000 Retail Operations Manager: £30,000 - £60,000 SAP Consultant: £45,000 - £100,000 Visual Merchandiser: £20,000 - £40,000 Quality Assurance Manager (GMP): £30,000 - £70,000 Certificates CPD Accredited Digital Certificate Digital certificate - Included Upon passing the Course, you need to order a Digital Certificate for each of the courses inside this bundle as proof of your new skills that are accredited by CPD QS for Free. Diploma in Good Manufacturing Practice (GMP) at QLS Level 5 Hard copy certificate - Included Please note that International students have to pay an additional £10 as a shipment fee.
Overview Step-by-Step Guide to Determining Your Target Market Course is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Step-by-Step Guide to Determining Your Target Market Course and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 05 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Step-by-Step Guide to Determining Your Target Market Introduction Target Market Essentials 00:05:00 Importance of Your Target Market Why is Your Target Market So Important? 00:05:00 Target Market Framework Define Your Target Market 00:02:00 Step 1 - Define Standard Attributes - Demographics 00:06:00 Step 1 (continued) - Define Standard Attributes - More Demographics 00:05:00 Step 1 (continued) - Define Standard Attributes - Psychographics 00:06:00 Step 2 - Develop Custom Attributes 00:10:00 Step 3 - Validation 00:01:00 Step 4 - Adjust Your Strategy 00:02:00 Workshop Workshop - Developing Your Target Market 00:02:00 Support Materials Resource - Step-by-Step Guide to Determining Your Target Market 00:00:00
This course aims to provide students with a thorough understanding of the key concepts and principles related to organizational structure and design. After the successful completion of the course, you will be able to learn about the following, Types of Organizational Structure. Formal Organizational Structure Model. Stages of Organizational Structure. Understanding Strategic Environment. Detailed view of Organizational Design. A Step-by-Step Approach to Organizational Design Process. Milestones of Organizational Design. This course aims to provide students with a comprehensive understanding of organizational structure and design. The course will cover the different types of organizational structures, including their characteristics and suitability for different organizations. Students will also explore the formal organizational structure model and the roles and responsibilities associated with each management level. Additionally, the course will cover the different stages of organizational structure development, the impact of the strategic environment on organizational design, and a detailed view of organizational design, including job design, work processes, and structures. Furthermore, students will learn about the step-by-step approach to the organizational design process and the milestones of organizational design. By the end of the course, students will be able to evaluate and apply this knowledge to practical, real-world situations. This course aims to provide students with a comprehensive understanding of organizational structure and design. The course will cover the different types of organizational structures, including their characteristics and suitability for different organizations. Students will also explore the formal organizational structure model and the roles and responsibilities associated with each level of management. Additionally, the course will cover the different stages of organizational structure development, the impact of the strategic environment on organizational design, and a detailed view of organizational design, including job design, work processes, and structures. Furthermore, students will learn about the step-by-step approach to the organizational design process and the milestones of organizational design. By the end of the course, students will have the ability to evaluate and apply this knowledge to practical, real-world situations. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Organisational Structure and Design Self-paced pre-recorded learning content on this topic. Organizational Structure and Design Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Organizational Design Consultant Human Resource Manager Business Process Analyst Organizational Development Specialist Change Management Consultant Operations Manager Project Manager Talent Management Specialist Strategy Consultant Director of Organizational Design and Development Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
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Level 3 QLS Endorsed Course | Endorsed Certificate Included | Plus 5 Career Guided Courses | CPD Accredited
24 Hours Left! Don't Let Year-End Deals Slip Away - Enrol Now! Get a Free 1 QLS Endorsed Certificate Course with 10 Additional CPDQS Accredited Bundle Courses In A Single Payment. If you wish to gain a solid and compact knowledge of Candle Making and boost yourself for your desired career, then take a step in the right direction with this industry-standard, comprehensive course designed by professionals. This Candle Making bundle package includes 1 Premium, The Quality Licence Scheme-endorsed course, 10 additional CPDQS accredited certificate courses, with expert assistance, and a FREE courses assessment included. Learn a range of in-demand technical skills to help you progress your career with 12 months of unlimited access to this bundle of courses. If you enrol in this package, you will not be charged any extra fees. This Bundle Package includes: Course 01: Candle Making at QLS Level 4 10 Additional Premium CPDQS Accredited Courses - Course 01: Aromatherapy & Essential Oils Course 02: Handmade Soap Making Course 03: Start Your Own Business Course 04: Diploma in Personal Branding Course 05: Product Management Course 06: Sales Skills Course Course 07: Social Media Marketing Strategy Course 08: Diploma in Customer Service Course 09: Personal Hygiene Course Course 10: Certificate Course in Creativity and Creative Problem Solving Success becomes a lot simpler with this Candle Making bundle package, which allows you to monetise your skills. This bundle is appropriate for both part-time and full-time students, and it can be completed at your own pace. This premium online bundle course, named Candle Making, supports your professional growth with Quality Licence Scheme endorsement, as well as CPDQS accreditation. You'll be able to practice on your own time and at your own speed while still gaining an endorsed certificate. You'll get an unrivalled learning experience, as well as a free student ID card, which is included in the course price. This ID card entitles you to discounts on bus tickets, movie tickets, and library cards. With this high-quality Candle Making package, all students have access to dedicated tutor support and 24/7 customer service. Throughout the extensive syllabus of this package, you'll find the required assistance and also the answers to all of your questions. The course materials of the are designed by experts and you can access these easily from any of your smartphones, laptops, PCs, tablets etc. Master the skills to arm yourself with the necessary qualities and explore your career opportunities in relevant sectors. Why Prefer this Bundle Course? Upon successful completion of the bundle, you will receive a completely free certificate from the Quality Licence Scheme. Option to receive 10 additional certificates accredited by CPDQS to expand your knowledge. Student ID card with amazing discounts - completely for FREE! (£10 postal charges will be applicable for international delivery) Our bundle's learning materials have an engaging voiceover and visual elements for your convenience. For a period of 12 months, you will have 24/7 access to all bundle course material. Complete the bundle, at your own pace. Each of our students gets full 24/7 tutor support After completing our Bundle, you will receive efficient assessments and immediate results. Course Curriculum: Module 01: Basics of Candle Making Module 02: Steps of Candle Making Module 03: Handmade Candles Module 04: Moulded Candles Module 05: Dipped Candles Module 06: Basic Candle Recipes Module 07: Adapting Safety in Candle Making Module 08: Decorating Module 09: Setting Up a Business Module 10: Marketing Strategies How is the Bundle Assessment Process? We offer an integrated assessment framework to make the process of evaluation and accreditation for learners easier. You have to complete the assignment questions given at the end of the course and score a minimum of 60% to pass each exam. Our expert trainers will assess your assignment and give you feedback after you submit the assignment. You will be entitled to claim a certificate endorsed by the Quality Licence Scheme after you have completed all of the exams. Show off Your New Skills with a Certification of Completion Endorsed Certificate of Achievement from the Quality Licence Scheme After successfully completing the Candle Making course, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with completely free of charge in this package. For Additional the Quality Licence Scheme Endorsed Certificate you have to pay the price based on the Level of these Courses: Level 1 - £79 Level 2 - £99 Level 3 - £119 Level 4 - £129 Level 5 - £139 Level 6 - £150 Level 7 - £159 Certification Accredited by CPDQS Upon finishing the Candle Making course, you will receive an accredited certification that is recognised all over the UK and also internationally. The pricing schemes are - 10 GBP for Digital Certificate 29 GBP for Printed Hardcopy Certificate inside the UK 39 GBP for Printed Hardcopy Certificate outside the UK (international delivery) CPD 225 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone interested in learning more about the topic is advised to take this course. This course is open to everybody. Requirements You will not need any prior background or expertise to enrol in this course. Career path After completing this course, you are to start your career or begin the next phase of your career. Certificates Candle Making Business Training Course - CPD Certified Hard copy certificate - Included CPD Accredited Certificate Digital certificate - Included Upon successfully completing the Bundle, you will need to place an order to receive a PDF Certificate for each course within the bundle. These certificates serve as proof of your newly acquired skills, accredited by CPD QS. Also, the certificates are recognised throughout the UK and internationally. CPD Accredited Certificate Hard copy certificate - Included International students are subject to a £10 delivery fee for their orders, based on their location.