The aim of the course on international marketing distribution is to equip students with the knowledge and skills necessary to develop and implement effective distribution strategies in foreign markets. The course is designed to help students understand the complexities of international distribution, including cultural differences, legal regulations, and logistical challenges. After the successful completion of the course, you will be able to learn about the following. Identify different types of distribution channels and their role in international marketing. Explain the importance of physical distribution and documentation in international trade. Develop a basic understanding of the documentation requirements for international trade. Understand the factors involved in developing an effective international marketing program. Apply marketing concepts and principles to create an effective international marketing strategy. This course provides an in-depth analysis of international marketing distribution and its role in global business. Students will learn about the different types of distribution channels, including direct and indirect channels, and the advantages and disadvantages of each. The course also covers physical distribution and documentation requirements for international trade, as well as the factors involved in developing an effective international marketing program. This course provides an in-depth analysis of international marketing distribution and its role in global business. Students will learn about the different types of distribution channels, including direct and indirect channels, and the advantages and disadvantages of each. The course also covers physical distribution and documentation requirements for international trade, as well as the factors involved in developing an effective international marketing program. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. International Marketing Distribution Self-paced pre-recorded learning content on this topic. International Marketing Distribution Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Global Marketing Manager International Sales Manager Export Manager Distribution Channel Manager Supply Chain Manager Logistics Coordinator International Trade Specialist Import/Export Compliance Manager Channel Development Manager Distribution Network Analyst Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Introduction to Design Thinking: On-Demand Innovation is the cornerstone of highly successful companies, especially those that continue to be successful over the years and decades. Design thinking practices fuel this continual innovation, as they are the critical links from inspiration to delivery, concept to showroom floor, and start-up to global business. Design thinking is a structured approach to promoting innovation and creative problem-solving. It is not a new approach. It has been around for centuries, as the art, architecture, and inventions of mankind illustrate. By examining the steps to achieving great design and maximum utility of product, design thinking approaches provide a framework in which to develop new solutions to problems and new products to sell. This highly interactive course is designed to help participants think like designers to generate innovation, and to help teams to produce more innovation and creativity. Since design thinking is based on doing rather than thinking, we participants are challenged to apply the techniques, in the classroom, to create new ideas and solutions to a case study project. What you will Learn At the end of this program, you will be able to: Explain the underlying principles and value of using Design Thinking for innovation Describe the basic concepts of the Stanford Model for Design Thinking Evaluate a set of basic Design Thinking techniques for application to your projects Apply tools, techniques, and skills aligned with the 5 stages of the Stanford Model Drive innovation through Design Thinking at some level in your work environment Foundation Concepts Problems and solutions The Design Thinking difference Design Thinking skills and abilities Design Thinking mindset Design Thinking frameworks Stages of Design Thinking Problems and solutions The Design Thinking difference Design Thinking skills and abilities Design Thinking mindset Design Thinking frameworks General Practices Team formation Visualization Improvisation Personalization Empathize Practices Overview of Empathize techniques Observation Engagement Interviews Define Practices Overview of Define practices Unpacking techniques Defining the customer techniques Integrating the Define experience Ideate Practices Overview of Ideate practices Reusable techniques for the Ideate stage New Ideate techniques to explore Prototype & Test Practices Overview of Prototype practices Examples of prototypes Overview of Testing practices Forms of testing techniques Adopt and Adapt Design Thinking Overview of Design Thinking implementation Design Thinking implementation challenges Success in implementing Design Thinking Summary and Next Steps Workshop summary Next steps: Personal Action Plans
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Overview Make your dream come true. Get skilled in HR and Recruitment Consultancy and kickstart a rewarding career.This HR And Recruitment Consultant Training course will guide you to learn from scratch and take you to a higher level of professionalism. You'll learn essential HR and Recruitment skills which are important to establish trust and solid relationships in the workplace.Grab this exciting opportunity. Enrol today and stand out from the crowd to prospective employers. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is this course for? There is no experience or previous qualifications required for enrolment on this HR And Recruitment Consultant Training. It is available to all students, of all academic backgrounds. Requirements Our HR And Recruitment Consultant Training is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G.There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 4 sections • 16 lectures • 06:17:00 total length •Module 1 - Introduction to Recruitment: Importance and Implications: 00:17:00 •Module 2 - An Overview of the Recruitment Industry: 00:26:00 •Module 3 - The UK Recruitment Legislation: 00:19:00 •Module 4 - Sales and Selling in the Recruitment Industry: 00:11:00 •Module 5 - The Recruitment Process: 00:47:00 •Module 6 - Key Performance Indicators for the Recruitment Industry: 00:25:00 •Module 7 - Candidate Attraction for Recruitment: 00:35:00 •Module 8 - Candidate Management: 00:22:00 •Module 9 - Candidate Interview Processes: 00:24:00 •Module 10 - Client Acquisition: 00:36:00 •Module 11 - Client Strategy in the Recruitment Sector: 00:25:00 •Module 12 - Client Management: 00:27:00 •Module 13 - Steps to Starting and Running a Successful Recruiting Service: 00:23:00 •Mock Exam - HR And Recruitment Consultant Training: 00:20:00 •Final Exam - HR And Recruitment Consultant Training: 00:20:00 •Feedback Form: 00:00:00
Overview Gain insight into the recruitment industry and become a qualified recruitment consultant by attending the comprehensive Recruitment Consultant - Level 4 course.The advanced Recruitment Consultant - Level 4 course aims to equip you with all the required recruitment consultancy skills to enable you to effectively and efficiently manage the recruitment process. You'll gain an in-depth understanding of the selection process, setting goals, interview preparation and questions, measuring talent and growth, avoiding bias while making offers, and many more. You'll be thoroughly trained on every step by our expert-educators to ensure your skill development to the utmost extent.Grow your recruitment consultancy business by enrolling today! How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is this course for? There is no experience or previous qualifications required for enrolment on this Recruitment Consultant - Level 4. It is available to all students, of all academic backgrounds. Requirements Our Recruitment Consultant - Level 4 is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G.There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management , Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 1 sections • 13 lectures • 07:09:00 total length •Module 01 - Introduction to Recruitment: Importance and Implications: 00:21:00 •Module 02 - An Overview of the Recruitment Industry: 00:36:00 •Module 03 - The UK Recruitment Legislation: 00:36:00 •Module 04 - Sales and Selling in the Recruitment Industry: 00:14:00 •Module 05 - The Recruitment Process: 00:43:00 •Module 06 - Key Performance Indicators for the Recruitment Industry: 00:30:00 •Module 07 - Candidate Attraction for Recruitment: 00:45:00 •Module 08 - Candidate Management: 00:27:00 •Module 09 - Candidate Interview Processes: 00:34:00 •Module 10 - Client Acquisition: 00:44:00 •Module 11 - Client Strategy in the Recruitment Sector: 00:32:00 •Module 12 - Client Management: 00:37:00 •Module 13 - Steps to Starting and Running a Successful Recruiting Service: 00:30:00
The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients. I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results. What you'll learn Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation Access Google Ads tools for forecasting performance Budget Optimisation techniques using regression formula Advanced Concept Testing: moving beyond A/B ad testing to testing concepts Improving Geotargeting for Local Businesses With A Double Campaign Structure How To Setup, Run, Pivot & Interpret the Paid & Organic Report Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report Identify Opportunities Between Organic & Paid Listings Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts How to find the key pitfalls in any Google Ads account How to Audit a new or existing Google Ads account and find issues to improve upon quickly Utilise Dynamic Ad Customisers for more personalised ads Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA Understand attribution models and why the default last click is not always ideal Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach Develop a multi-funnel remarketing strategy for GDN and search campaign Requirements Able to set up your own Google Ads account Be confident navigating Google Ads accounts Basic exposure to excel filtering & pivot tables Introduction 1. Introduction 00:02:00 Testing to Ad Concepts 2. Introduction to Ad Concepts 00:02:00 3.Example Ad Concepts 00:04:00 4. Label Setup 00:04:00 5. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 6. Understanding the usefulness of this report 00:03:00 7.Linking Google Ads with Search Console 00:04:00 8.Excel Report Setup & Pivot 00:04:00 9.Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10.CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11.The theory behind the double campaign 00:04:00 12.A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13.Introduction to Drafts & Experiments 00:05:00 14.Example experiment Ideas for use 00:06:00 15.Draft & Experiment Setup 00:10:00 16.Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreedsheet template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26.GDN Remarketing 00:06:00 27.Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34.What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36.Dynamic Search Ads 00:03:00 37.Smart Bidding Strategies 00:07:00 38.Lookalike Audiences 00:02:00 39.Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40.Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42.Setting up the Business Data Feed 00:06:00 43.Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features in 2018/19 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00
Happiness? Are you serious? I'm struggling enough as it is! Not a nice feeling is it, when things aren't going well? But you push on regardless. Now you tell me, how's that strategy going? What are the consequences of that? Discover the hard facts about long-term success and resilience. This inspirational but hard-hitting presentation will give you the inside track on motivation, success and, yes, what it's got to do with happiness. No ten-point magazine-checklists to brighten your day, that change nothing. Just the straight physics of happiness.
ð Unlock Your Business Potential with 'Strategic Business Forecasting: Mapping Your Path to Expansion' ð Are you ready to elevate your business to new heights? Introducing our comprehensive online course designed to empower you with the skills and knowledge needed to strategically forecast and map out your path to expansion. ð MODULE 1: Introduction Dive into the fundamentals of strategic business forecasting. Understand the importance of foresight in the business world and learn how effective forecasting can be a game-changer for your organization. Lay the foundation for the exciting journey ahead. ð MODULE 2: Determine Your Growth Projections Discover the art and science behind growth projections. Uncover the methodologies and tools used by successful businesses to forecast their expansion. From market analysis to trend identification, this module equips you with the skills to make informed decisions and set realistic growth targets. ð ï¸ MODULE 3: Workshop Put theory into practice with our hands-on workshop. Work through real-world scenarios and apply the strategic forecasting techniques you've learned. Receive personalized feedback from industry experts to fine-tune your approach. This module is your opportunity to refine your skills and gain confidence in your forecasting abilities. ð¥ Key Course Highlights: â In-depth exploration of strategic forecasting principles. â Practical techniques for growth projection and risk assessment. â Interactive workshop for hands-on application. â Expert insights and industry best practices. â Networking opportunities with like-minded professionals. ð Who Should Enroll: Business Owners Entrepreneurs Managers and Executives Decision-Makers Anyone aspiring to lead business expansion efforts ð Why Choose 'Strategic Business Forecasting'?: In today's dynamic business landscape, the ability to anticipate and plan for the future is a key differentiator. This course not only provides you with the theoretical knowledge but also ensures that you can apply these concepts in a practical setting. Join us on this transformative journey and take control of your business's destiny. ð¨ Limited Seats Available! Secure Your Spot Today. Don't miss out on this opportunity to revolutionize your business strategy. Enroll now and gain the skills you need to confidently map your path to expansion. ð [Enroll Now] - Your Future Awaits: [Course Link] ð Strategic Business Forecasting: Mapping Your Path to Expansion - Because Success Favors the Strategically Prepared! ð Course Curriculum Module 1- Introduction Market Growth Explained 08:42 Module 1- Determine Your Growth Projections Determining Your Growth Projections 01:06 Step 1 - Research Growth Rates 10:01 Step 2 - Position Your Business for Growth 04:19 Step 3 - Telling the Growth Story 01:00 Step 4 - Calculating Your CAGR 04:28 Drone Market Case Study (Optional) 05:41 Troubleshooting 00:53 Module 3- Workshop Workshop - Growth Projections in Action 03:45
Description: Internet era has brought a sea change in the concept of marketing as well as has widened the horizon for individuals/ companies to sell their products/ concepts/ services to the world almost instantaneously. This has simultaneously given a scope to the enterprising individuals to earn the extra buck to enhance glory to their lifestyle. The key advantage is that one gets potential clients all over the world and one can communicate his ideas to the furthest corner of the world almost without any time delay. We will discuss some of the key areas how an individual as well as company benefits. In one word, a systematic approach to marketing over the Internet is called Internet Marketing and the important aspects of Internet Marketing have been consolidated for you in this course for your needs. All advertisers need to comprehend the small details of web based marketing. In fact, everybody needs to, not simply advertisers, also entrepreneurs, bloggers, experts, experts over all enterprises. To market yourself and market your business in an advanced world, you need to be ahead of the game and fully master the basics of online marketing: how to setup and amplify your social presence, understanding SEO and ensuring you are seen by your intended interest group, understanding the significance of mobile marketing and how to make it function for you, arranging, strategizing thus a great deal more etc. But how would you do that? Well, our diploma course has got it all covered. Course Highlights Online Marketing Certificate Course is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Online Marketing Certificate Course into 45 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 1 day, 14 hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Online Marketing Certificate Course Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Online Marketing Certificate Course is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Online Marketing Certificate Course is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Online Marketing Internet Marketing is the Real Deal 01:00:00 Baby Steps Towards Successful Internet Marketing 01:00:00 Web Design 01:00:00 Home Business Lifestyle 01:00:00 Simple Ways to Create Sales and Earnings 01:00:00 Data Entry and Data Conversion 01:00:00 Conclusion 00:15:00 Digital Marketing Sales and Marketing FREE 00:30:00 How Internet Marketing Works FREE 01:00:00 How To Make Money With Internet Marketing 01:00:00 What is Affiliate Marketing 00:30:00 Competition in Internet Marketing 00:30:00 Researching in Internet Marketing 01:00:00 Desperate Niches 00:30:00 Profitable Niches 00:30:00 Clickbank 00:30:00 What is Traffic? 00:30:00 Traffic vs. Relevance 00:30:00 Article Marketing 01:00:00 Paid forms of Traffic - 1 01:00:00 Paid forms of Traffic - 2 01:00:00 Search Engine Optimization 00:30:00 Search Engine Optimization 2 00:30:00 Best SEO Practice 02:00:00 Blogs - WordPress 01:00:00 Blogs - WordPress II 03:00:00 Email Marketing I 00:30:00 Email Marketing II 01:00:00 Internet Marketing Strategy I 01:00:00 Your own website vs free options online I 00:30:00 Your own website vs free options online II 01:00:00 Social Media Marketing Introduction FREE 00:30:00 Understanding the Value of Social Media Buzz and What It Can Do For Your Business FREE 01:00:00 Developing a Winning Social Media Marketing Plan 01:00:00 Setup and Manage a Facebook Page That Works 01:00:00 Tweet Your Way to Online Prominence 01:00:00 Build Your Network with LinkedIn 01:00:00 Captivate Your Audience with YouTube 01:00:00 Conclusion 00:15:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Mock Exam Mock Exam- Online Marketing Certificate Course 00:20:00 Final Exam Final Exam- Online Marketing Certificate Course 00:20:00
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