The course Marketing Communication Strategy and Planning aims to provide participants with a comprehensive understanding of marketing communication principles and best practices. By the end of the course, participants should be able to develop and implement effective marketing communication strategies that align with business objectives, target the right audience, convey compelling messages, and generate measurable results. After the successful completion of the course, you will be able to learn about the following, Understand and apply the concept of Market Segmentation. Develop a Marketing Communications Plan. Understand the Marketing Communications Planning Framework. Understand the concept of Positioning and Repositioning. Understand the nature and application of Marketing Communication Theories. Marketing communication is an essential component of any successful business strategy. This course is designed to provide participants with a comprehensive understanding of marketing communication principles and best practices. Participants will learn how to develop and implement effective marketing communication strategies that align with business objectives and generate measurable results. The course Marketing Communication Strategy and Planning aims to provide participants with a comprehensive understanding of marketing communication principles and best practices. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Marketing Communication Strategy and Planning Self-paced pre-recorded learning content on this topic. Marketing Communication Strategy And Planning Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Manager Communications Manager Public Relations Specialist Brand Manager Advertising Executive Social Media Manager Content Marketing Specialist Digital Marketing Manager Product Manager Sales Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
This course aims to provide learners with a comprehensive understanding of the impact of information systems on organizations and business firms. The course will explore the concept of competitive advantage and its dimensions and how strategic information systems can be used to achieve and sustain competitive advantage. Learners will also learn about the various types of information systems, their use in supporting business processes, and how to align IS strategy with business strategy. Additionally, the course will cover the impact of the internet on competitive advantage, Porter's Five Forces, and the Value Chain Analysis. After the successful completion of the course, you will be able to learn about the following, Organization and Information Systems and How Information Systems Impact Organizations and Business Firms? Competency, Competitive Advantage, its dimensions. Strategic Information System. Types of Information System Strategies. Management Information System and Competitive Advantage. The Internet's Impact on Competitive Advantage. Porter's Five Forces and Competitive Advantage. The Value Chain Analysis and Competitive Advantage. Information Systems Products and Services. Types of Information Systems to Support Business Processes. Alignment Between IS Strategy and Business Strategy. The People in Information Systems. This course will give learners an in-depth understanding of the relationship between information systems and organizations. The course will begin by exploring the concept of competitive advantage and its dimensions and how information systems can be used to achieve and sustain competitive advantage. Learners will learn about the different types of information systems strategies, including strategic information systems, management information systems, and the internet's impact on competitive advantage. This course will provide learners with an in-depth understanding of the relationship between information systems and organizations. The course will begin by exploring the concept of competitive advantage and its dimensions, and how information systems can be used to achieve and sustain competitive advantage. Learners will learn about the different types of information systems strategies, including strategic information systems, management information systems, and the internet's impact on competitive advantage. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Appraising Information Systems and Organisation Strategy Self-paced pre-recorded learning content on this topic. Appraising Information Systems and Organisation Strategy Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Business Owners Entrepreneurs Managers and Executives IT Professionals Marketing Professionals Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Unlock the secrets to successful merchandising with our comprehensive course, "Merchandising: Theory, Pricing, Strategy and Inventory Management." This course is designed to equip you with the essential skills and knowledge to excel in the dynamic world of merchandising. Whether you are a budding professional or an established practitioner, this course will elevate your understanding and application of merchandising principles. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access The "Merchandising: Theory, Pricing, Strategy and Inventory Management" course offers learners a comprehensive understanding of the merchandising process. Participants will explore the fundamentals of merchandising, learning how to develop effective strategies to attract customers. They will gain insights into managing merchandise and product lines efficiently. The course covers key aspects of inventory management, including techniques for analyzing and optimizing stock levels. Learners will delve into pricing strategies to ensure products are competitively priced. Visual merchandising principles will be taught to enhance store displays and boost sales. Additionally, the course emphasizes the importance of understanding consumer behavior and effective communication with customers. Finally, learners will be informed about consumer rights to ensure ethical and legal compliance in merchandising practices. This course equips individuals with the essential skills and knowledge needed to excel in the dynamic field of merchandising. Course Curriculum Module 01: Merchandising Theory Module 02: Merchandising Strategy Module 03: Merchandise Management Module 04: Product Management Module 05: Inventory Management and Analysis Module 06: Merchandise Pricing Module 07: Visual Merchandising Module 08: Importance of Consumer Behaviour Module 09: The Importance of Communicating with Customers Module 10: Consumer Rights Act Learning Outcomes: Understand the fundamentals of merchandising theory and its applications. Develop effective merchandising strategies for various retail environments. Manage merchandise effectively to optimise sales and inventory. Apply principles of product management to enhance retail offerings. Analyse inventory management techniques to maintain optimal stock levels. Implement effective pricing strategies to maximise profitability. CPD 10 CPD hours / points Accredited by CPD Quality Standards Merchandising: Theory, Pricing, Strategy and Inventory Management 2:06:55 1: Module 01: Merchandising Theory 11:28 2: Module 02: Merchandising Strategy 14:35 3: Module 03: Merchandise Management 13:50 4: Module 04: Product Management 13:05 5: Module 05: Inventory Management and Analysis 17:29 6: Module 06: Merchandise Pricing 18:41 7: Module 07: Visual Merchandising 11:37 8: Module 08: Importance of Consumer Behaviour 06:00 9: Module 09: The Importance of Communicating with Customers 09:37 10: Module 10: Consumer Rights Act 09:33 11: CPD Certificate - Free 01:00 Who is this course for? Individuals interested in retail management. Retail store managers seeking advanced skills. Aspiring visual merchandisers. Entrepreneurs in the retail sector. Professionals in inventory management roles. Career path Retail Manager Merchandising Manager Inventory Analyst Product Manager Visual Merchandiser Supply Chain Coordinator Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.
Planning and monitoring are the two critical aspects of a business. This Business analysis Course: Strategy, Planning, and Monitoring course will introduce you to the investigation procedures and tells you how to improve your business analysis skills. Start learning Business analysis Course: Strategy, Planning and Monitoring that will give you enough knowledge and skills to build your dream career. About this course This Business analysis Course: Strategy, Planning and Monitoring helps to grow your skills faster through the power of relevant content and world-class tutors. In this industry-leading bite-sized course, you will learn up-to-date knowledge in the relevant field within a few hours and get certified immediately. The modules of this course are very easy to understand and all of the topics are split into different sections. You will easily grasp and use the knowledge gained from this course in your career and go one step ahead of your competitors. The course is designed to improve your employability and provide you with the tools you need to succeed. Enrol today and start learning your essential skills. Why choose this course Earn a digital Certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Get 24/7 help or advice from our email and live chat teams Get full tutor support on weekdays (Monday to Friday) Course Design The Business analysis Course: Strategy, Planning and Monitoring is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Who Is This Course For:â This Business analysis Course: Strategy, Planning and Monitoring is ideal for those who want to be skilled in this field or who wish to learn a new skill to build their dream career. If you want to gain extensive knowledge, potential experience, and be an expert in the related field then this is a great course for you to grow your career. Requirements This course is for anyone who would like to learn Business analysis Course: Strategy, Planning and Monitoring related skills to aid his/her career path. No formal entry prerequisites are required Certification Upon successful completion of the course, you will be able to obtain your course completion e-certificate. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99. Course Content Module 1: Business Planning and Monitoring Module 2: An Overview of Strategy Analysis Module 3: Investigation Procedures Module 4: Improve Your Business Analysis Skills Course Content Business Analysis: Planning and Strategy Analysis Module 1: Business Planning and Monitoring 00:17:00 Module 2: An Overview of Strategy Analysis 00:19:00 Module 3: Investigation Procedures 00:27:00 Module 4: Improve Your Business Analysis Skills 00:13:00 Order your Certificates & Transcripts Order your Certificates & Transcripts 00:00:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.
Description Register on the Facebook Marketing Strategy for Business today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get a certificate as proof of your course completion. The Facebook Marketing Strategy for Business course is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablets, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With This Course Receive a digital certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Certificate of Achievement After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post. Method of Assessment You need to attend an assessment right after the completion of this course to evaluate your progression. For passing the assessment, you need to score at least 60%. After submitting your assessment, you will get feedback from our experts immediately. Who Is This Course For The course is ideal for those who already work in this sector or are aspiring professionals. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge. Course Content Facebook Marketing Strategy For Business Introduction Video 00:03:00 What is Facebook Marketing all about 00:05:00 Creating Optimized Facebook Marketing Posts 00:04:00 Promoting A Facebook Marketing Post 00:03:00 Creating A Targeted Facebook Group 00:04:00 Creating A Facebook Content Marketing Calendar And Scheduling Posts 00:04:00 Using Facebook Live To Boost Engagement And Product Awareness 00:03:00 Collecting Leads With A Facebook Giveaway campaign 00:03:00 Integrating A Lead Capture Campaign On Your Facebook Page 00:03:00 Creating A Facebook Web Traffic Ad 00:06:00 Creating A Facebook Remarketing Campaign 00:05:00 The Perfect Facebook Marketing Plan 00:05:00 Latest Facebook Marketing Strategies For Local Businesses 00:04:00 Crazy Ways To Make Traffic To Your Facebook Pages Explode 00:04:00 Latest Facebook Contest Ideas To Try 00:05:00 Latest Facebook Marketing Trends To Keep An Eye On 00:05:00 Latest Facebook Marketing Do's And Don'ts 00:05:00 Latest Facebook Marketing Premium Tools And Services To Consider 00:05:00 Latest Facebook Marketing Successs Stories 00:05:00 Latest Facebook Marketing Frequently Asked Questions 00:04:00 Assignment Assignment - Facebook Marketing Strategy for Business 00:00:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.
This course aims to explore the fundamentals of an action plan and prepare the learner with strategies for implementing the action plan. The learner will be able to understand the process and tools of implementing an action plan. After the successful completion of this lecture, you will be able to understand the following: The concept of Strategy Planning. Strategic Plan Example: Basic Structure. Developing an Agreed Strategy Plan For New Action Plan: Steps 1. Organisational culture analysis. 2. Understanding the basic values of a business organisation. 3. Resource audit. 4. Risk analysis. Understanding Force Field Analysis. This course elaborates on the creation of a strategy to fro a new chosen action plan. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Developing An Agreed Strategy Plan For New Action Plan Self-paced pre-recorded learning content on this topic. QUIZ: Developing An Agreed Strategy Plan For New Action Plan Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for very one eager to know more and gets updated on current ideas in the respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Human Resource Manager Talent Manager Strategy Planner Operations Manager Team Leader Average Completion Time 2 Weeks Accreditation 1 CPD Hour Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Description: A lot of people think that Storytelling is just for preschool. Storytelling is about so much more than sharing your favorite fairy tale stories with your children at bedtime. It is a big part of our culture and what makes us human. We grew up with stories and they are the ideal medium to help us remember important pieces of information. It is a way we capture and remember human experiences and how we have retold them for centuries. Storytelling is used in business where we connect our product to our audience by storytelling. Stories help people to see how a product fits into their life. For example, weight loss products motivate a lot of people to buy the product just by listening to the story of a person how he lost weight. If you want to be a perfect storyteller marketer then this is perfect for you. It will teach you the important strategies, Do's and Don't while telling a marketing story. Who is the course for? This course is for any businessmen who are desperate to sell their product. For any new businessman who wants to get attention from its audience. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: This course is a useful qualification to possess, and would be beneficial for the following careers: Branding a new product Starting a business Getting famous Teaching others how to tell marketing stories. Introduction 00:15:00 What is Storytelling in Business? 00:30:00 The Power of Storytelling 00:30:00 Storytelling Examples 00:30:00 Conclusion 00:15:00 Mock Exam Mock Exam- Marketing Strategy: Storytelling 00:20:00 Final Exam Final Exam- Marketing Strategy: Storytelling 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Gain an understanding of how margins work so that you can choose the right price for your product or service. Having a justified pricing strategy will help you avoid common mistakes such as guessing at price-setting, skipping competitive pricing research, leaving money on the table with a too-low price, or misunderstanding the whole value of what you're offering. Learn how supply and demand for your product or service impact price, how to quantify the level of value you're delivering (don't under-value it!), and how market forces impact your pricing.