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This masterclass will elevate your copywriting skills and set you on the path to success in the digital age. Learning from industry experts, you will develop the skills to write engaging marketing materials, captivating website content and attention-grabbing ads. This Course At A Glance Accredited by CPD UK Endorsed by Quality Licence Scheme Master the basics of copywriting Understand copywriting formulation Learn how to edit sales copy Know how to write excellent sales copy Master copywriting for online course landing pages Understand copywriting for long-form sales letters Learn copywriting for landing pages Know copywriting for video sales letters Understand copywriting for high converting promotional videos Copywriting Course - Masterclass Overview This copywriting masterclass will give you a brief overview of copywriting formulation and understanding the building blocks of great copywriting. You will learn the steps to edit sales copy, write engaging headlines, excellent sales copy, copywriting for online course landing pages, long-form sales letters, and blog posts. Besides that, you will have deep knowledge of copywriting for high converting promotional videos, landing pages, and video sales letters. This online course will help you understand how to copyright for email and Twitter as well. By the end of the course, you will gain extensive knowledge in copywriting, valuable tips to write unique headlines and sales copy, and edit sales copy. Who should take this course? This interactive course is suitable for those who want to have in-depth knowledge of copywriting, its fundamentals, and the process of editing sales copy and writing attractive headlines. It is ideal for those who wish to pursue their career in copywriting. Entry Requirements There are no academic entry requirements for this copywriting course online - masterclass, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This copywriting course online - masterclass for beginners course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Course Curriculum Introduction Introduction How to Navigate This Course - Watch This Video The Psychology of Selling Get Your Psychology Right 13 Sales Buttons You Need to Know How to Push Copywriting to Sell 10 Steps you Must Know What are the Eight Universal Motivators How to Overcome Objections 12 Secret Steps to Mastering the Basics of Copy Writing 12 Secret Steps - Introduction 12 Steps - AIDA 12 Steps - Audience 12 Steps Format 12 Steps - Pain 12 Steps - Scarcity 12 Steps - Objections 12 Secret Steps - Headlines 12 Secret Steps - Risk 12 Secret Steps - Benefits 12 Secret Steps - Simplicity 12 Secret Steps - Readability 12 Secret Steps - Endorsements Copywriting Formulation - Understanding the Building Blocks of Great Copywriting Introduction to Copywriting Formulation Starting with AIDA3 PAS Problem Agitation Solution The 4 Ps QUEST BASICS: How to Edit Sales Copy Can You Write Better Sales Copy 20 Ways to Write Better Copy Seven Guidelines for Editing How to Write Headlines What You Need to Know to Write Great Headlines Writing Great Sales Copy 14 Step Formula to Writing Great Sales Copy Copywriting for Online Course Landing Pages Step 3 Reveal Your Solution Step 4 Credentials Step 5 Demonstrate the Benefits Step 8 Add Bonuses Step 9 Guarantees Copywriting for Long Form Sales Letters Five Formulations for Sales Letters The Five Point Sales Letter Formula The Seven-Step Copywriting Formula for Sales Letters The Nine Point Formula The 18 Step Sales Letter 21 Part Sales Letter Formula Bonus: 32 Step Power Copywriting Formula Copywriting for Blog Posts Copywriting for Blogs - Introduction A Simple Formula for Blog Posts Blog Post Copywriting Formula Blog Post Editing Check List Copywriting for Bullet Points Copywriting for Testimonials Copywriting for High Converting Promotional Videos How to Create a High Converting Promotional Video The Promotional Video for This Course Following the Script The Promotional Video - Version 2 2018 Update; The Formula for a Promotional Video 2018 Copywriting Course Promotional Video Copywriting for Landing Pages Copywriting for Landing Pages Copywriting for Video Sales Letters What is a Video Sales Letter How To Write an Attention Grabbing Video Sales Letter Headline How To Write an Attention Grabbing Video Sales Letter Headline Video Sales Letter Outline Copywriting for Email Copywriting for Email ACTIVITY: Analysis of a Long Form Story Telling Email Email Copywriting Analysis 1 How to Write Effective Welcome Emails Copywriting for Twitter Copywriting for Twitter: Entertain and Engage - Be Brief! Conclusion and Course Wrap Up Conclusion and Course Wrap Up Supplementary Resources Supplementary Resources - Copywriting Masterclass Assessment Assessment - Copywriting Course Online - Masterclass Recognised Accreditation CPD Certification Service This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field. Quality Licence Scheme Endorsed The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. Certificate of Achievement Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org
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Getting to grips with GCSE History At GLA Tutors, we are dedicated to helping students excel in their GCSE History examinations. Our experienced tutors are passionate about history and committed to providing comprehensive support aligned with the AQA examination board's specification. Let's explore the breakdown of the AQA GCSE History specification: Paper 1: Understanding the Modern World This paper focuses on key historical events and developments from the 20th century. Our tutors will guide students through topics such as the origins of World War I, the Treaty of Versailles, the rise of Hitler and the Nazis, the Cold War, and the civil rights movement. We provide in-depth analysis, engaging discussions, and access to a wide range of historical sources to help students develop a deep understanding of these crucial events. Paper 2: Shaping the Nation In this paper, students will explore the history of Britain from medieval times to the present day. Our tutors will delve into topics such as the Norman Conquest, the Tudors, the Industrial Revolution, the British Empire, and the impact of immigration. We provide comprehensive guidance on key historical figures, significant events, and the social, political, and economic changes that shaped the nation. Through interactive lessons and engaging activities, we help students develop a strong grasp of British history. Historical Investigation This component allows students to conduct an in-depth investigation on a topic of their choice. Our tutors will provide guidance on selecting a suitable topic, conducting research, analysing sources, and presenting findings. We help students develop critical thinking skills, research methodology, and the ability to construct coherent and well-supported arguments. This component allows students to develop their historical research skills while exploring a topic of personal interest. At GLA Tutors, we foster a supportive and inclusive learning environment, where students can explore and deepen their understanding of history. Our tutors provide personalised one-on-one sessions, group discussions, and access to a range of learning resources to cater to each student's unique needs. Beyond the specification, we encourage critical thinking, historical empathy, and the ability to analyse and interpret historical sources. We also focus on developing strong exam techniques, essay writing skills, and effective revision strategies to maximise exam success. Join us at GLA Tutors and embark on a transformative journey in GCSE History. Our tutors are here to guide you towards academic excellence, a deeper appreciation for the past, and the ability to critically analyse historical events and their impact on the world today. Feel free to explore our website for more information or reach out to us with any questions you may have. We can provide assistance for everything you need to prepare students for exams, including: past papers, mark schemes and examiners’ reports specimen papers and mark schemes for new courses exemplar student answers with examiner commentaries high quality revision guides