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155 Courses delivered Online

Successful Business Networking Skills Course

4.5(3)

By Studyhub UK

Overview Uplift Your Career & Skill Up to Your Dream Job - Learning Simplified From Home! Kickstart your career & boost your employability by helping you discover your skills, talents and interests with our special Successful Business Networking Skills Course Course. You'll create a pathway to your ideal job as this course is designed to uplift your career in the relevant industry. It provides professional training that employers are looking for in today's workplaces. The Successful Business Networking Skills Course Course is one of the most prestigious training offered at StudyHub and is highly valued by employers for good reason. This Successful Business Networking Skills Course Course has been designed by industry experts to provide our learners with the best learning experience possible to increase their understanding of their chosen field. This Successful Business Networking Skills Course Course, like every one of Study Hub's courses, is meticulously developed and well researched. Every one of the topics is divided into elementary modules, allowing our students to grasp each lesson quickly. At StudyHub, we don't just offer courses; we also provide a valuable teaching process. When you buy a course from StudyHub, you get unlimited Lifetime access with 24/7 dedicated tutor support. Why buy this Successful Business Networking Skills Course? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Successful Business Networking Skills Course there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Successful Business Networking Skills Course course is ideal for Students Recent graduates Job Seekers Anyone interested in this topic People already working in the relevant fields and want to polish their knowledge and skill. Prerequisites This Successful Business Networking Skills Course does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Successful Business Networking Skills Course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This Successful Business Networking Skills Course is a great way for you to gain multiple skills from the comfort of your home. Course Curriculum Successful Business Networking Skills Course Why Is Networking Powerful? 00:05:00 Networking Paradigm Shifts 00:03:00 You've Got To GIVE To GET 00:08:00 The Power Of 'Likeability' 00:09:00 Making The Connection 00:06:00 Great Places To Network 00:08:00 The Power Of Mentors 00:06:00 Assignment Assignment - Successful Business Networking Skills Course 00:00:00

Successful Business Networking Skills Course
Delivered Online On Demand45 minutes
£10.99

Market Segmentation and Targeting Strategies

By NextGen Learning

In the 1970s, Pepsi-Cola faced a challenge - how to compete with the long-standing market leader, Coca-Cola. Their solution was simple but effective: marketing. They launched the famous "Pepsi Challenge" campaign, which invited consumers to taste and compare Pepsi with Coca-Cola. The blind taste test led to an overwhelming preference for Pepsi, and sales skyrocketed. The success of the campaign showed the power of marketing, and the importance of understanding consumer preferences and behaviour. If you're interested in learning the secrets of successful marketing, look no further than our comprehensive Marketing course. Our modules cover everything from the basics of marketing to strategic planning and branding. Learning Outcome: Gain a solid understanding of the fundamentals of marketing. Learn how to develop effective marketing strategies and plans. Understand consumer behaviour and market segmentation for targeted marketing. Acquire knowledge of branding, product strategy, pricing, and marketing research. Master the concepts of integrated marketing communications and advertising techniques. The Marketing course provides a comprehensive curriculum designed to equip learners with the essential knowledge and skills in the dynamic field of marketing. Starting with the basics of marketing in Module 01, you'll progress through the modules, exploring topics such as strategic marketing, market segmentation, consumer behaviour, branding, product strategy, pricing, and marketing research. Discover the power of integrated marketing communications, advertising, and sales promotion techniques. Each module is crafted to provide insights and real-world examples, ensuring that learners grasp the concepts and their applications in the ever-evolving marketing landscape. Certification Upon completion of the course, learners can obtain a certificate as proof of their achievement. You can receive a £4.99 PDF Certificate sent via email, a £9.99 Printed Hardcopy Certificate for delivery in the UK, or a £19.99 Printed Hardcopy Certificate for international delivery. Each option depends on individual preferences and locations. CPD 15 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring marketing professionals seeking to enter the field. Business owners and entrepreneurs looking to enhance their marketing skills. Individuals interested in understanding the principles and strategies of marketing. Career path Marketing Coordinator: £20,000 - £30,000 per year Marketing Specialist: £25,000 - £40,000 per year Brand Manager: £30,000 - £50,000 per year Digital Marketing Manager: £35,000 - £60,000 per year Marketing Director: £50,000 - £100,000 per year

Market Segmentation and Targeting Strategies
Delivered Online On Demand15 hours
£15

Networking Skills: Preparing to Network Course - CPD Accredited

By Training Tale

Networking: Networking Course Online Many people avoid or are afraid of networking in business. Whether you do not have the time, do not see the point, or are too shy to talk to new people, this Networking: Networking Course will help you understand why networking is important in business and teach you the essential skills to get started. Networking: Networking Course is not a difficult process; with a little practice and knowledge, you can boost your confidence, prepare for a networking event, hold a successful conversation, and maintain a mutually beneficial network of connections. The Networking: Networking Course covers basic knowledge of networking and gradually shares expertise. This Networking: Networking Course will provide you with a comprehensive understanding of networking, including key concepts, strategies for using it. You will also learn how to successfully start, carry and end a conversation. Special Offers of this Networking: Networking Course This Networking: Networking Course includes a FREE PDF Certificate. Lifetime access to this Networking: Networking Course Instant access to this Networking: Networking Course Get FREE Tutor Support from Monday to Friday in this Networking: Networking Course Main Course: Networking Skills Course Courses with Networking: Networking Course Course 01: GDPR Training Course 02: Cyber Security Course Course 03: Communication Skills Course [ Note: Free PDF certificate as soon as completing the Networking: Networking Course] Networking: Networking Course Online Industry Experts Designed this Networking: Networking Course into 04 detailed modules. Detailed course curriculum of the Networking: Networking Course: Module 01: An Overview of Networking Module 02: Preparing to Network Module 03: Overall Process of a Conversation Module 04: Following Up Connections Assessment Method of Networking: Networking Course After completing each module of the Networking: Networking Course, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Certification of Networking: Networking Course After completing the MCQ/Assignment assessment for this Networking: Networking Course, you will be entitled to a Certificate of Completion from Training Tale. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99. Who is this course for? Networking: Networking Course Online Networking: Networking Course is ideal for anyone who wants to learn more about how to network successfully. The Networking: Networking Course is written at an introductory level and will help learners of all disciplines understand how to build confidence, start and maintain a conversation and sustain a network of useful contacts. Requirements Networking: Networking Course Online Students who intend to enrol in this Networking: Networking Course must meet the following requirements: Networking: Good command of the English language. Networking: Must be vivacious and self-driven Networking: Basic computer knowledge. Networking: A minimum of 16 years of age is required Career path Networking: Networking Course Online This Networking: Networking Course qualification will assist candidates to gain skills that will enable them to be considerably more successful in people-facing roles such as field sales professionals and account managers. Certificates Certificate of completion Digital certificate - Included

Networking Skills: Preparing to Network Course - CPD Accredited
Delivered Online On Demand22 hours
£12

Networking Skills Course - CPD Accredited

By Training Tale

Networking Skills: Networking Skills Course Online Many people avoid or are afraid of networking in business. Whether you do not have the time, do not see the point, or are too shy to talk to new people, this Networking Skills: Networking Skills Course will help you understand why networking is important in business and teach you the essential skills to get started. Networking Skills: Networking Skills Course is not a difficult process; with a little practice and knowledge, you can boost your confidence, prepare for a networking event, hold a successful conversation, and maintain a mutually beneficial network of connections. The Networking Skills: Networking Skills Course covers basic knowledge of networking and gradually shares expertise. This Networking Skills: Networking Skills Course will provide you with a comprehensive understanding of networking, including key concepts, strategies for using it. You will also learn how to successfully start, carry and end a conversation. Special Offers of this Networking Skills: Networking Skills Course This Networking Skills: Networking Skills Course includes a FREE PDF Certificate. Lifetime access to this Networking Skills: Networking Skills Course Instant access to this Networking Skills: Networking Skills Course Get FREE Tutor Support from Monday to Friday in this Networking Skills: Networking Skills Course Main Course: Networking Skills Course Courses with Networking Skills: Networking Skills Course Course 01: Level 4 Time Management Course Course 02: Level 5 Proofreading & Copy Editing Course 03: Level 5 Negotiation Skills Course [ Note: Free PDF certificate as soon as completing the Networking Skills: Networking Skills Course] Networking Skills: Networking Skills Course Online Industry Experts Designed this Networking Skills: Networking Skills Course into 04 detailed modules. Course Curriculum of Networking Skills Course Module 01: An Overview of Networking Module 02: Preparing to Network Module 03: Overall Process of a Conversation Module 04: Following Up Connections Assessment Method of Networking Skills Course After completing each module of the Networking Skills: Networking Skills Course, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Certification of Networking Skills Course After completing the MCQ/Assignment assessment for this Networking Skills: Networking Skills Course, you will be entitled to a Certificate of Completion from Training Tale. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99. Who is this course for? Networking Skills: Networking Skills Course Online Networking Skills: Networking Skills Course is ideal for anyone who wants to learn more about how to network successfully. Requirements Networking Skills: Networking Skills Course Online Students who intend to enrol in this Networking Skills: Networking Skills Course must meet the following requirements: Networking Skills: Good command of the English language Networking Skills: Must be vivacious and self-driven. Networking Skills: Basic computer knowledge Networking Skills: A minimum of 16 years of age is required. Career path Networking Skills: Networking Skills Course Online Certificates Certificate of completion Digital certificate - Included

Networking Skills Course - CPD Accredited
Delivered Online On Demand22 hours
£12

Sales and Marketing Principles

4.5(3)

By Studyhub UK

Overview Learn about Sales and Marketing Principles from industry experts and boost your professional skill. This Sales and Marketing Principles course will enhance your skill and make you ready for the job market. You'll get expert opinions about the best practices and problems of Sales and Marketing Principles. You'll also gain the skills of Sales and Marketing Principles to excel in your job and tips to master professional skills in no time.  You'll be connected with the community of Sales and Marketing Principles professionals and gain first-hand experience of Sales and Marketing Principles problem-solving. The Sales and Marketing Principles  is self-paced. You can complete your course and attend the examination in your suitable schedule. After completing the Sales and Marketing Principles, you'll be provided with a CPD accredited certificate which will boost your CV and help you get your dream job.  This Sales and Marketing Principles will provide you with the latest information and updates of Sales and Marketing Principles. It will keep you one step ahead of others and increase your chances of growth. Why buy this Sales and Marketing Principles? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Sales and Marketing Principles you will be able to take the MCQ test that will assess your knowledge. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Sales and Marketing Principles does not require you to have any prior qualifications or experience. You can just enrol and start learning.  Prerequisites This Sales and Marketing Principles was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This Sales and Marketing Principles is a great way for you to gain multiple skills from the comfort of your home. Course Curriculum Sales Skills for Beginners Mindset Attitude 00:01:00 Values 00:03:00 Beliefs 00:02:00 How to Change Beliefs 00:04:00 Goals 00:06:00 Focus 00:02:00 The Extra Mile 00:03:00 Team Player 00:02:00 Accentuate the Positive 00:03:00 Be a Winner! 00:02:00 Organizational Skills Pre-call Research 00:02:00 Gaining Appointments 00:04:00 Pre-call Planning 00:04:00 Route Planning 00:04:00 Prioritizing your Time 00:02:00 Controlling the Controlable 00:03:00 Product Knowledge Know your Products 00:03:00 Features and Benefits 00:03:00 Customer Perception 00:02:00 Sales Calls Beginning Sales Calls 00:03:00 Listening & Question Listening Skills Part 1 00:07:00 Listening Skills Part 2 00:05:00 Uncovering Needs 00:05:00 Closing Sales Calls Closing a Sales Call 00:04:00 Following Up Post Call Analysis 00:05:00 Follow Up Actions 00:02:00 Onwards 00:01:00 Final Thoughts 00:01:00 Mastering Sales Techniques The Guaranteed Way to Improve Your Sales Technique The Number One Universal Killer Question in Selling 00:03:00 The Importance of Establishing the Clients Expectations 00:02:00 How to Close the Sale Without Sounding like a Salesman 00:04:00 Why People Buy and How to Get Them to Buy from Us People Buy Emotionally and Justify Logically. What to Do About It 00:04:00 Don't Assume You Know the Buyer's Priorities 00:05:00 How to Unearth the Buyer's Strategic Needs 00:03:00 The Importance of Implications 00:04:00 Why People Don't Buy and How to Counteract Any Objection Being Prepared for Objections 00:04:00 The Most Common Objections and How to Handle Them 00:04:00 How to Get People to Choose What You Want Them To 00:04:00 What Buyers Say and What They Really Mean 00:03:00 Holding a High Price What Does Value For Money Really Mean? 00:03:00 Five Proven Techniques to Save Money and Make Money 00:04:00 The Words: 'Typically', 'Realistically', 'Currently', 'Given' and 'Yet' 00:02:00 Justifying Your Price - the Power of One 00:04:00 The Final 'Killer Questions' That Allow You to Negotiate More Successfully 00:04:00 Win-Win and Increasing Average Order Value The Real Meaning of 'Win-Win' 00:04:00 The Rules for Discounting 00:03:00 How to Hold a High Price 00:04:00 How to Increase Average Order 00:03:00 The Compromise Effect 00:03:00 Sales Techniques You Need to Know All You Need to Know About Time Management 00:03:00 Recognising the Moment That Matters and the Role of 'Enough' 00:06:00 What to Do When It Starts Going Wrong 00:05:00 How to Understand Other People - Can You Clarify? 00:04:00 How to Build Your Reputation and Getting Your Client to Feel Indebted to You 00:04:00 Selling in the Long Term and Being Recommended 00:04:00

Sales and Marketing Principles
Delivered Online On Demand3 hours 8 minutes
£10.99

Advanced Diploma in Social Media Marketing at QLS Level 7

4.8(9)

By Skill Up

Level 7 QLS Endorsed Diploma | 180 CPD Points | +Gifts: QLS Certificate + PDF Certificate | 24/7 Learner Support

Advanced Diploma in Social Media Marketing at QLS Level 7
Delivered Online On Demand3 weeks
£100

Personal and Business Networking Skills

4.7(160)

By Janets

The Personal and Business Networking Skills is a wonderful learning opportunity for anyone who has a passion for this topic and is interested in enjoying a long career in the relevant industry. It's also for anyone who is already working in this field and looking to brush up their knowledge and boost their career with an acknowledged certificate. This Personal and Business Networking Skills consists of several modules that take around 1 hour to complete. The course is accompanied by instructional videos, helpful illustrations, how-to instructions and advice. The course is offered online at a very affordable price. That gives you the ability to study at your own pace in the comfort of your home. You can access the modules from anywhere and from any device. Why choose this course Earn an e-certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certificate of Achievement Endorsed Certificate of Achievement from the Quality Licence Scheme Once the course has been completed and the assessment has been passed, all students are entitled to receive an endorsed certificate. This will provide proof that you have completed your training objectives, and each endorsed certificate can be ordered and delivered to your address for only £59. Please note that overseas students may be charged an additional £10 for postage. CPD Certificate of Achievement from Janets Upon successful completion of the course, you will be able to obtain your course completion e-certificate. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99. Endorsement This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website. Method of Assessment In order to ensure the Quality Licensing scheme endorsed and CPD acknowledged certificate, learners need to score at least 60% pass marks on the assessment process. After submitting assignments, our expert tutors will evaluate the assignments and give feedback based on the performance. After passing the assessment, one can apply for a certificate. Course Content Personal and Business Networking Skills Why Is Networking Powerful? 00:05:00 Networking Paradigm Shifts 00:03:00 You've Got To GIVE To GET 00:08:00 The Power Of 'Likeability' 00:09:00 Making The Connection 00:06:00 Great Places To Network 00:08:00 The Power Of Mentors 00:06:00 Assignment Assignment - Personal And Business Networking Skills 2 days, 11 hours Order Your Certificate Order your Certificate QLS 00:00:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

Personal and Business Networking Skills
Delivered Online On Demand3 days
£25

Principles of Marketing Theory Course

By Online Training Academy

Unlock the core principles of modern marketing with our comprehensive Principles of Marketing Theory Course. Designed for aspiring marketers and seasoned professionals alike, this course delves into essential concepts and strategies that drive successful marketing campaigns in today's dynamic business environment. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access In the Principles of Marketing Theory course, learners will explore essential concepts and practices to excel in marketing. They will understand how marketing can be socially responsible and its impact on sales and brand reputation. They will learn techniques to build customer loyalty and effectively use marketing data to segment markets. The course covers strategies to cluster customers based on their characteristics and how to align products with diverse market segments. Learners will discover the role of core values in marketing and methods to enhance product sales through effective marketing campaigns. They will also delve into Customer Relationship Management (CRM) systems and activities that foster strong customer relationships. Throughout the course, learners will grasp the importance of key performance indicators (KPIs) in evaluating marketing success and the requirements for conducting socially responsible marketing campaigns. Course Curriculum Module 01: Scope and Purpose of Socially Responsible Marketing Module 02: Significance of Brand and Reputation to Sales Performance Module 03: Significance of Customer Loyalty to the Achievement of Marketing Objectives Module 04: Valid and Reliable Marketing Data for Segmenting the Market Module 05: Marketing Data Collection Methods Module 06: Market Segmentation Module 07: Cluster Customers With Similar Characteristics Module 08: How Core Values Are Expressed Module 09: How a Range of Products May Appeal to Different Market Segments Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services Module 11: Customer Relationship Management (CRM) Activities and Systems Module 12: Marketing Key Performance Indicators Module 13: The Requirements of Socially Responsible Marketing Campaigns Learning Outcomes: Understand the importance of socially responsible marketing strategies. Analyze the impact of brand reputation on sales performance metrics. Evaluate customer loyalty's role in achieving marketing objectives effectively. Apply valid and reliable methods for marketing data segmentation. Implement various marketing data collection techniques for business insights. Utilize market segmentation strategies to target diverse customer groups effectively. CPD 10 CPD hours / points Accredited by CPD Quality Standards Principles of Marketing Theory Course 1:14:03 1: Module 01: Scope and Purpose of Socially Responsible Marketing 04:18 2: Module 02: Significance of Brand and Reputation to Sales Performance 03:28 3: Module 03: Significance of Customer Loyalty in Achieving Marketing Goals 03:46 4: Module 04: Valid and Reliable Marketing Data for Segmenting the Market 03:35 5: Module 05: Marketing Data Collection Methods 06:12 6: Module 06: Market Segmentation 10:34 7: Module 07: Cluster Customers With Similar Characteristics 02:26 8: Module 08: How Core Values Are Expressed 04:15 9: Module 09: How a Range of Products May Appeal to Different Market Segments 02:37 10: Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services 04:53 11: Module 11: Customer Relationship Management (CRM) Activities and Systems 09:13 12: Module 12: Marketing Key Performance Indicators 07:19 13: Module 13: The Requirements of Socially Responsible Marketing Campaigns 10:27 14: CPD Certificate - Free 01:00 Who is this course for? Marketing professionals seeking advanced theoretical knowledge. Business students focusing on marketing theory and principles. Entrepreneurs aiming to enhance their marketing strategy skills. Individuals interested in understanding consumer behaviour and segmentation. Professionals looking to expand their knowledge in marketing analytics. Career path Market Research Analyst Brand Manager Digital Marketing Specialist Advertising Executive Public Relations Manager Customer Relationship Manager Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Principles of Marketing Theory Course
Delivered Online On Demand1 hour 12 minutes
£12

Principles of Marketing Theory Course

By Online Training Academy

Unlock the core principles of modern marketing with our comprehensive Principles of Marketing Theory Course. Designed for aspiring marketers and seasoned professionals alike, this course delves into essential concepts and strategies that drive successful marketing campaigns in today's dynamic business environment. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access In the Principles of Marketing Theory course, learners will explore essential concepts and practices to excel in marketing. They will understand how marketing can be socially responsible and its impact on sales and brand reputation. They will learn techniques to build customer loyalty and effectively use marketing data to segment markets. The course covers strategies to cluster customers based on their characteristics and how to align products with diverse market segments. Learners will discover the role of core values in marketing and methods to enhance product sales through effective marketing campaigns. They will also delve into Customer Relationship Management (CRM) systems and activities that foster strong customer relationships. Throughout the course, learners will grasp the importance of key performance indicators (KPIs) in evaluating marketing success and the requirements for conducting socially responsible marketing campaigns. Course Curriculum Module 01: Scope and Purpose of Socially Responsible Marketing Module 02: Significance of Brand and Reputation to Sales Performance Module 03: Significance of Customer Loyalty to the Achievement of Marketing Objectives Module 04: Valid and Reliable Marketing Data for Segmenting the Market Module 05: Marketing Data Collection Methods Module 06: Market Segmentation Module 07: Cluster Customers With Similar Characteristics Module 08: How Core Values Are Expressed Module 09: How a Range of Products May Appeal to Different Market Segments Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services Module 11: Customer Relationship Management (CRM) Activities and Systems Module 12: Marketing Key Performance Indicators Module 13: The Requirements of Socially Responsible Marketing Campaigns Learning Outcomes: Understand the importance of socially responsible marketing strategies. Analyze the impact of brand reputation on sales performance metrics. Evaluate customer loyalty's role in achieving marketing objectives effectively. Apply valid and reliable methods for marketing data segmentation. Implement various marketing data collection techniques for business insights. Utilize market segmentation strategies to target diverse customer groups effectively. CPD 10 CPD hours / points Accredited by CPD Quality Standards Principles of Marketing Theory Course 1:14:03 1: Module 01: Scope and Purpose of Socially Responsible Marketing 04:18 2: Module 02: Significance of Brand and Reputation to Sales Performance 03:28 3: Module 03: Significance of Customer Loyalty in Achieving Marketing Goals 03:46 4: Module 04: Valid and Reliable Marketing Data for Segmenting the Market 03:35 5: Module 05: Marketing Data Collection Methods 06:12 6: Module 06: Market Segmentation 10:34 7: Module 07: Cluster Customers With Similar Characteristics 02:26 8: Module 08: How Core Values Are Expressed 04:15 9: Module 09: How a Range of Products May Appeal to Different Market Segments 02:37 10: Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services 04:53 11: Module 11: Customer Relationship Management (CRM) Activities and Systems 09:13 12: Module 12: Marketing Key Performance Indicators 07:19 13: Module 13: The Requirements of Socially Responsible Marketing Campaigns 10:27 14: CPD Certificate - Free 01:00 Who is this course for? Marketing professionals seeking advanced theoretical knowledge. Business students focusing on marketing theory and principles. Entrepreneurs aiming to enhance their marketing strategy skills. Individuals interested in understanding consumer behaviour and segmentation. Professionals looking to expand their knowledge in marketing analytics. Career path Market Research Analyst Brand Manager Digital Marketing Specialist Advertising Executive Public Relations Manager Customer Relationship Manager Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Principles of Marketing Theory Course
Delivered Online On Demand2 minutes
£12

Strategic Business Management

By The Teachers Training

Overview Strategic Business Management is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Strategic Business Management and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 07 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training: Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Module 01: Introduction to Strategic Management Business Introduction to Strategic Management Business 00:45:00 Module 02: Corporate Governance Corporate Governance 00:39:00 Module 03: Industry Analysis Industry Analysis 00:34:00 Module 04: Strategy Formulation Strategy Formulation 00:50:00 Module 05: Strategy Implementation Strategy Implementation 00:47:00 Module 06: Evaluation and Control Evaluation and Control 00:42:00 Module 07: Building a Brand Building a Brand 00:40:00 Module 08: Generating Success from the Customer Relationship Generating Success from the Customer Relationship 00:42:00 Module 09: Social Responsibility and Ethics in Strategic Management Social Responsibility and Ethics in Strategic Management 00:41:00 Module 10: Getting Ready for Business Improvement Getting Ready for Business Improvement 00:36:00

Strategic Business Management
Delivered Online On Demand6 hours 56 minutes
£27.99