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Google Adwords Certification - Get Certified in all 6 exams

By iStudy UK

This Google Adwords Certification - Get Certified in all 6 exams course ensures that you are a specialist level online sponsor. Get enlisted by enormous associations by going in every one of the tests you have to acquire the confirmation for. Learn Google Adwords basics, search option, YouTube, PPC, shopping or advertising from this course and become a professional digital advertiser on another level. This course is the milestone for the qualification of all the online advertisers. What you'll learn Google Adwords Fundamentals PPC Advertising Search Advertising Display Advertising YouTube Advertising Mobile Advertising Shopping Advertising Requirements Basic computer knowledge. A computer with Internet connection and desire to get google certified. No prior experience needed for this course Introduction Welcome ! 00:16:00 Getting Certified - Awards & Certifications 00:06:00 Google Ads Fundamentals Certification Introduction to Fundamentals Certification 00:02:00 Learn the basics of Google Ads 00:25:00 Choose where your customers see your ads 00:20:00 Create effective text ads 00:16:00 Enhance your Ad with extensions 00:07:00 Choose the best campaign types 00:15:00 Organise your account for success 00:09:00 Reach customers with targeting 00:08:00 Help customers find you 00:12:00 Match types 00:07:00 Make Your ads seen 00:14:00 Media costs models 00:09:00 Determine a good bidding strategy 00:12:00 Select your bid strategy 00:14:00 Adjust Bids to favor performers 00:11:00 Align your budget with your goals 00:10:00 Evaluate campaign performance 00:13:00 Avoid Editorial Errors 00:06:00 Address Trademark disapprovals 00:07:00 Google Ads Search Certification Introduction 00:03:00 Find customers with search marketing 00:11:00 Find the right performance solutions 00:22:00 Conversion Tracking 00:12:00 Install Website conversion tracking 00:11:00 Understand your audience better 00:07:00 Create search network campaign 00:18:00 Google Ads Display Certification Introduction 00:02:00 Learn the basics of Display Network 00:10:00 Drive results with the Display Network 00:10:00 Target with the Display select 00:17:00 Remarketing with Display Ad 00:09:00 Choose the most beneficial ad formats 00:10:00 Assess & optimize your campaigns 00:22:00 Optimise your Display Campaign 00:18:00 Build effective creatives for your goals 00:08:00 Tailor ads with Dynamic Remarketing 00:12:00 Google Ads Video (YouTube) Certification Introduction 00:01:00 The value of google's Video Advertising 00:07:00 Build & Place your message 00:07:00 Find right solutions & metrics 00:11:00 launching your video campaign 00:11:00 Trueview discovery creative 00:08:00 Developing content on YouTube 00:08:00 Use video Remarketing to reconnect 00:11:00 Build video campaign in Google Ads 00:11:00 Keep track of video campaign performance 00:08:00 Optimise video campaign for success 00:08:00 Google Ads Shopping Certification Introduction 00:03:00 Find new customers with Shopping Ads 00:12:00 Create a merchant center account 00:07:00 Capture your product data 00:08:00 Align bid strategy to shopping goals 00:11:00 Create a shopping campaign 00:11:00 Measure shopping campaign performance 00:10:00 Optimise the shopping campaign 00:07:00 Simplify with automatic item updates 00:08:00 Ensure shopping ads are compliant 00:05:00 Submit product data without errors 00:07:00 Fix crawl issues 00:08:00 Give incentives with merchant promotions 00:06:00 Sell nearby with Local Inventory Ads 00:07:00 Priortize shopping campaigns 00:06:00 Reach users with showcase shopping 00:07:00 Optimize the shopping campaign for Mobile 00:07:00 Google Ads Mobile Certification Introduction 00:02:00 Drive your business with mobile 00:16:00 Do you want a mobile site or app ? 00:11:00 Design great mobile sites 00:19:00 Design great mobile apps 00:16:00 Google Ads formats & features for mobile 00:06:00 Target & bid for mobile ad placements 00:08:00 Drive calls with mobile campaigns 00:12:00 Drive store traffic with mobile 00:09:00 Drive installation of your app 00:11:00 Drive engagement with your app 00:09:00 Conclusion Thank You 00:02:00 Bonus Bonus - Get all 6 Practise Exams as a bonus 00:15:00

Google Adwords Certification - Get Certified in all 6 exams
Delivered Online On Demand13 hours 18 minutes
£25

Lead Generation Crash Course

4.3(43)

By John Academy

Are you currently involved with online sales? Or do you want to join the online world through marketing and sales? Do you wish to know effective strategies of lead generation? Then worry no more, this course will help you with that! Description: Lead Generation is essential to ensure the stability of your online sales. This course is designed to help you become an expert in online marketing. This will give you the correct information and help you through Lead Generation. In this course, you will be able to learn the basics of Lead Generation and how to create newsletters. You will acquire knowledge to upgrade your online marketing skills and be able to become more profitable. This course is perfect for anyone who needs to know about Lead Generations since it will help you build your online activities for you to be able to expand. Who is the course for? Marketing professionals who want to be an expert in Lead Generation People are interested in learning Lead Generation and how it works Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment:  At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Lead Generation Crash Course will be very beneficial and helpful, especially to the following careers: Bloggers Businessmen Entrepreneurs Marketing and Promotions Specialists Marketing Managers Marketing Professionals Sales Managers Sales and Promotions Specialists Top Executives. Lead Generation Crash Course Introduction 01:00:00 Way To Use Of Newsletters 01:00:00 Utilizing Visualization Goals 00:30:00 Importance of Blogs 01:00:00 The Extraordinary Power of Visualizing Success 00:30:00 Wrapping Up 00:15:00 Mock Exam Mock Exam- Lead Generation Crash Course 00:20:00 Final Exam Final Exam- Lead Generation Crash Course 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Lead Generation Crash Course
Delivered Online On Demand4 hours 55 minutes
£22

Network Remarketing Ads using Google Adwords for Skillshare Enrollments - Teach All Comers

By Compete High

🌟 Unlock the Power of Network Remarketing Ads with Google AdWords for Skyrocketing Skillshare Enrollments! 🚀 Are you ready to revolutionize your approach to online marketing and boost your Skillshare enrollments to new heights? Look no further! Introducing our exclusive online course: 'Network Remarketing Ads using Google AdWords for Skillshare Enrollments - Teach All Comers.' 🎯 What You'll Learn:     Master the art of Network Remarketing Ads on Google AdWords tailored specifically for driving Skillshare enrollments. Understand the intricacies of audience targeting, optimizing ad spend, and maximizing ROI. Leverage advanced strategies to captivate and convert potential students, ensuring a steady influx of enrollees. Dive into real case studies and practical examples to apply these techniques effectively. 🔥 Why Choose This Course: Taught by industry experts with hands-on experience in online advertising and education enrollment strategies. Practical, actionable insights that you can implement immediately for tangible results. Access a comprehensive curriculum designed to cater to all skill levels, from beginners to seasoned marketers. Gain insider knowledge and stay ahead in the competitive landscape of online course marketing. 🚀 Who Is This For:     Skillshare instructors eager to amplify their enrollment numbers and expand their reach. Marketing professionals looking to specialize in targeted advertising for educational platforms. Entrepreneurs seeking to scale their online course offerings and maximize profitability. 💡 What You'll Achieve:     Drive a surge in Skillshare enrollments by implementing cutting-edge remarketing strategies. Elevate your marketing game and witness a substantial increase in student engagement and conversions. Position yourself as a sought-after expert in leveraging Google AdWords for educational platform growth. Course Curriculum

Network Remarketing Ads using Google Adwords for Skillshare Enrollments - Teach All Comers
Delivered Online On Demand1 hour
£25

Maximizing Efficiency Through Google Applications

By Compete High

🚀 Unlock Your Productivity Potential with 'Maximizing Efficiency Through Google Applications' Online Course! 🚀   Are you tired of drowning in a sea of unorganized emails, scattered documents, and missed deadlines? Do you wish there was a magic wand to transform your work life into a seamless, efficient, and highly productive experience?   Look no further! Introducing our groundbreaking online course: 'Maximizing Efficiency Through Google Applications.' 🌐✨   🔥 What's Inside? 🔥   🚀 Master the Power of Gmail: Say goodbye to email overwhelm! Learn advanced techniques to streamline your inbox, automate responses, and effortlessly manage your communication flow.   🗂️ Google Drive Mastery: Discover the art of collaborative document creation and storage. Unleash the full potential of Google Drive to keep your files organized, accessible, and secure.   📅 Calendar Control: Never miss a deadline again! Maximize your scheduling efficiency with Google Calendar hacks, enabling you to manage your time like a pro.   📊 Data Dominance with Google Sheets: Turn raw data into actionable insights! Dive deep into Google Sheets and unlock the secrets of data analysis and visualization.   🤖 Automation Awesomeness with Google Apps Script: Become a Google Apps Script wizard! Automate repetitive tasks and customize your Google Apps to work seamlessly for you.   🎯 Optimize Your Workflows: Discover how to integrate various Google Applications to create personalized, efficient workflows tailored to your specific needs.   💼 Business Boost: Explore how Google Applications can supercharge your business operations, enhance collaboration, and drive success.   🎓 Expert-Led Learning: Benefit from the expertise of industry professionals who have mastered the art of productivity through Google Applications. Learn from real-world examples and practical scenarios.   🌐 Accessible Anytime, Anywhere: Our online course is designed to fit your busy schedule. Access the materials whenever and wherever it suits you, and progress at your own pace.   🏆 Transform Your Professional Life: By the end of this course, you'll not only be a Google Applications pro but also a productivity powerhouse. Transform your professional life and achieve more than you ever thought possible!   🚨 Don't Miss Out! Enroll Now and Take Control of Your Productivity Destiny! 🚨   Ready to revolutionize the way you work? Click the link below and embark on a journey to maximize efficiency through the unparalleled power of Google Applications!   🌟 Join the ranks of successful professionals who have harnessed the full potential of Google Applications. Your optimized, efficient, and productive future starts now! 🌟   Course Curriculum Basic Overview 00:00 Base Account Settings 00:00 G-Mail 00:00 G-Mail Productivity 00:00 Google Tasks 00:00 Desktop and Mobile Synchronization 00:00 Google Sites 00:00 Google Voice for Audio Contact and SMS 00:00 Google Voice for Business Tracking 00:00 Google Photos and Google Sites 00:00 Google Photos 00:00 Allo-Hangouts and Messenges 00:00 Google Duo for Video Calling 00:00 Chrome Remote Desktop 00:00 Google Keep 00:00 Google Drive 00:00 Google Calendar for Collaboration 00:00 Google Custom Search 00:00 Export Google Docs To WordPress 00:00 Conclusion 00:00 Advanced Overview 00:00 Create Text With Voice Typing 00:00 Record Audio in Google Chrome 00:00 Publish Audio On Google Podcasts 00:00 Publish Books on Google Play 00:00 Google Docs for Shared Word Processing 00:00 Google Sheets for Shared Calcualtion 00:00 Import and Export with Excel 00:00 Google Slides for Shared Presentations 00:00 Import and Export with PowerPoint 00:00 Recording A Voice Over with Google Slides 00:00 Presenting Live Using Google Slides 00:00 Google Hangouts for Real Time Video 00:00 Create Branded Video Content With YouTube 00:00 Create Branded Video Content For YouTube 00:00 Publishing Indexed (Google) Documents 00:00 Google Research Tools 00:00 Citation of Sources 00:00 Using Blogger 00:00 Conclusion 00:00

Maximizing Efficiency Through Google Applications
Delivered Online On Demand1 hour 20 minutes
£25

Google Workspace Training

By Compete High

Overview With the ever-increasing demand for Google Workspace in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Google Workspace may be. Learning about Google Workspace or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Google Workspace . That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Google Workspace is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates. The self-paced online learning methodology by compete high in this Google Workspace course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course! Instead of searching for hours, enrol right away on this Google Workspace course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run. Who is this course for? While we refrain from discouraging anyone wanting to do this Google Workspace course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Google Workspace , Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Google Workspace , Anyone looking for a certificate of completion on doing an online training on this topic, Students of Google Workspace , or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity Career Path This Google Workspace course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams. Course Curriculum Module 01 Getting Started with Google Workspace Getting Started with Google Workspace 00:00 Module 02 Managing Files and Folders in Google Drive Managing Files and Folders in Google Drive 00:00 Module 03 Performing Common Tasks in Google Docs, Google Sheets, and Google Slides Performing Common Tasks in Google Docs, Google Sheets, and Google Slides 00:00 Module 04 Working in Google Docs Working in Google Docs 00:00 Module 05 Sharing and Collaborating on Files Sharing and Collaborating on Files 00:00 Module 06 Working in Google Sheets Working in Google Sheets 00:00 Module 07 Working in Google Slides Working in Google Slides 00:00 Module 08 Organising Your Life Organising Your Life 00:00

Google Workspace Training
Delivered Online On Demand8 hours
£25

ChatGPT for Marketing and Productivity with AI Tools

By The Teachers Training

Overview ChatGPT for Marketing and Productivity with AI Tools Course is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this ChatGPT for Marketing and Productivity with AI Tools Course and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 05 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training After you have successfully completed your assignment, you will be qualified to apply for a CPD Certification from The Teachers Training. The PDF certificate can be downloaded after you have completed your course. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Section 01: The AI Marketing Playbook Unit 01: Start an Account with ChatGPT 00:02:00 Unit 02: What the Company OpenAI Say About Itself 00:02:00 Unit 03: What OpenAI Say About The Limitations of the Chatbot 00:02:00 Unit 04: Chatbot Prompt Examples Given By Open AI 00:02:00 Unit 05: Will Chat GPT Be a Paid Application 00:01:00 Unit 06: Chat GPT Idea Generation 00:02:00 Unit 07: Chat GPT - Idea Qualification and Accuracy 00:03:00 Unit 08: ChatGPT - Accuracy and Citations 00:02:00 Unit 09: Chat GPT - Creating HTML Instances 00:01:00 Unit 10: Chat GPT - How to Solve Specific Business Problems 00:02:00 Unit 11: Chat GPT - Statistical Verification of Information 00:01:00 Unit 12: Chat GPT - Rewrite Content for Different Contexts 00:02:00 Unit 13: ChatGPT - Content Checked With AI 00:02:00 Unit 14: ChatGPT - Simplifying Information 00:01:00 Unit 15: ChatGPT - How to Ask the Chatbot about Context 00:01:00 Unit 16: ChatGPT - How to Cross-Post Queries 00:01:00 Unit 17: ChatGPT - How to Narrow Down the Context of Your Query 00:02:00 Unit 18: ChatGPT - How to Solve a Business Process 00:02:00 Unit 19: ChatGPT - Developing a Methodology From Experts 00:01:00 Unit 20: The Future of ChatGPT 00:01:00 Section 02: How to Use ChatGPT and AI for Marketing Unit 01: Autonous AI Agents 00:01:00 Unit 02: Connecting to Open AI 00:01:00 Unit 03: Getting an OpenAI Key 00:01:00 Unit 04: Agent GPT - Autonomous AI 00:02:00 Unit 05: GoalGPT - Autonomous Agents 00:01:00 Unit 06: Cognosis - Autonomous AI 00:02:00 Unit 07: Aomni - Autonomous Agent 00:01:00 Unit 08: Durable - Build a Website with AI 00:01:00 Unit 09: Eightify Summaries 00:02:00 Unit 10: Genei - Do Higher Quality Research with AI 00:01:00 Unit 11: Ellicit - Do Higher Quality Research with AI 00:01:00 Unit 12: Inciteful - Do Higher Quality Research with AI 00:02:00 Unit 13: SciteAI Determine the Credibility of Your Research 00:01:00 Unit 14: Eleven Labs - Voice Cloning 00:02:00 Unit 15: AgentGPT - Wrap Up and Return 00:01:00 Unit 16: Cognosys - Wrap Up and Return 00:01:00 Unit 17: Aomni - Wrap Up and Return 00:01:00 Unit 18: Goal GPT - Wrap Up and Return 00:01:00 Unit 19: Uploading Research Reports to Summarization Applications 00:01:00 Unit 20: Perspective on The Future of AI 00:01:00 Section 03: Productivity with AI Tools Unit 01: Meta Search Sites 00:02:00 Unit 02: SMMRY for Summarzing 00:01:00 Unit 03: ChatGPT Plugins Waitlist 00:01:00 Unit 04: Using Microsoft Bing Search 00:02:00 Unit 05: Using Google Bard 00:01:00 Unit 06: Microsoft Word Speech To Text 00:01:00 Unit 07: Transcribe Audio in Microsoft Word 00:02:00 Unit 08: Speechify 00:02:00 Unit 09: Exact Image Creation 00:01:00 Unit 10: AI Design Tools 00:02:00 Unit 11: Learn How to Prompt 00:01:00 Unit 12: Content Improvement 00:01:00 Unit 13: Idea Generation 00:01:00 Unit 14: Audio Enhancement with Adobe 00:02:00 Unit 15: Clean up Audio With Cleaanvoice 00:01:00 Unit 16: Notion-AI 00:01:00 Unit 17: Pictory 00:01:00 Unit 18: Lex 00:01:00 Unit 19: ChatPDF 00:01:00 Unit 20: Conclusion and the Future of Generatie AI - Searchie 00:01:00

ChatGPT for Marketing and Productivity with AI Tools
Delivered Online On Demand1 hour 24 minutes
£24.99

Build a Business Teaching

By iStudy UK

Learn the strategies of marketing your course and increase your sales through proper marketing. Enrol the Build a Business Teaching course and learn how to drive traffic to your course. Online courses have become very popular day by day. However, there are many online platforms to learn. So, to choose the right platform or to spread the message about your course is a little bit tough. The course will help you to increase the traffic and sales of your course through recent marketing strategies. You will learn to use YouTube for marketing your course. The course teaches you to create a podcast describing the features and importance of your course. You will know other marketing strategies such as email marketing, blog marketing, creating social media groups such as Reddit, Facebook Live, Google Plus, and Facebook Groups. Instead of these, the course guides you to build sales funnels to increase sales. Shortly, you will be an authority in your niche. What Will I Learn? Drive traffic to their courses. Build a sales funnel to increase sales. Use YouTube marketing effectively. Build a blog to market courses. Develop a podcast. Design an email marketing campaign. Conduct interviews to generate content. Become an authority in your niche. Utilize student engagement to build a tribe. Utilize the power of branding. Build a social media following with Reddit, Facebook Live, Google+, and Facebook Groups. Requirements No previous knowledge or experience required. A desire to implement an effective marketing plan. A desire to increase leads, conversions, and sales results. Who is the target audience? Anyone who works online, company or individual. Entrepreneurs, startups, and small business owners. Sales representatives, independent advisors, and consultants. Infopreneurs, authors, and instructors. Section 01 - Dive into Course Marketing Course Marketing FREE 00:02:00 Course Marketing Introduction 00:02:00 Course Marketing Success 00:05:00 Driving Traffic 00:10:00 Section 02 - Building a Sales Funnel Front End Offering 00:07:00 Upselling (or 1 time offer) 00:11:00 Downselling 00:06:00 Additional Upsells 00:11:00 Backend Offer 00:09:00 Sales Funnel (case study) 00:09:00 Section 03 - YouTube Marketing YouTube Marketing Plan 00:07:00 Creating Engaging YouTube Videos 00:05:00 YouTube Channel Best Practices 00:03:00 YouTube Channel (case study) 00:12:00 Optimizing YouTube Videos 00:06:00 Section 04 - Building a Blog Introduction to Blogging 00:04:00 Choosing a Blogging Niche 00:05:00 Content is King 00:10:00 Adding Video and Images 00:03:00 Social Media 00:03:00 Important Pages 00:02:00 Section 05 - Podcasting Introduction to Podcasting 00:02:00 Podcast Hardware and Software 00:09:00 Preparing a Podcast 00:03:00 Podcast Outline 00:03:00 Recording the Podcast 00:05:00 Publishing the Podcast 00:05:00 Marketing Tips 00:04:00 Section 06 - Email Marketing Introduction 00:04:00 Challenges of Email Marketing 00:08:00 Content Marketing 00:04:00 Valuable Content 00:07:00 Email Standards 00:05:00 Keep Email Clean 00:04:00 Lead Generation 00:05:00 AIDA 00:07:00 Section 07 - Live Streaming Introduction to Live Streaming 00:03:00 Live Streaming Basics 00:06:00 Strategy 00:06:00 Promotion 00:05:00 Section 08 - Authority Marketing Introduction to Authority Marketing 00:09:00 Becoming an Authority 00:07:00 Authority Marketing (step by step) 00:16:00 You're an Authority 00:07:00 Section 09 - Branding Introduction to Branding 00:03:00 Mission Statement 00:05:00 Logo 00:06:00 Promotion 00:03:00 Delivering 00:07:00 Course Certification

Build a Business Teaching
Delivered Online On Demand4 hours 50 minutes
£25

Advanced Google Ads / AdWords Training - Updated for 2019

By iStudy UK

The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients. I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results. What you'll learn Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation Access Google Ads tools for forecasting performance Budget Optimisation techniques using regression formula Advanced Concept Testing: moving beyond A/B ad testing to testing concepts Improving Geotargeting for Local Businesses With A Double Campaign Structure How To Setup, Run, Pivot & Interpret the Paid & Organic Report Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report Identify Opportunities Between Organic & Paid Listings Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts How to find the key pitfalls in any Google Ads account How to Audit a new or existing Google Ads account and find issues to improve upon quickly Utilise Dynamic Ad Customisers for more personalised ads Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA Understand attribution models and why the default last click is not always ideal Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach Develop a multi-funnel remarketing strategy for GDN and search campaign Requirements Able to set up your own Google Ads account Be confident navigating Google Ads accounts Basic exposure to excel filtering & pivot tables Introduction 1. Introduction 00:02:00 Testing to Ad Concepts 2. Introduction to Ad Concepts 00:02:00 3.Example Ad Concepts 00:04:00 4. Label Setup 00:04:00 5. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 6. Understanding the usefulness of this report 00:03:00 7.Linking Google Ads with Search Console 00:04:00 8.Excel Report Setup & Pivot 00:04:00 9.Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10.CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11.The theory behind the double campaign 00:04:00 12.A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13.Introduction to Drafts & Experiments 00:05:00 14.Example experiment Ideas for use 00:06:00 15.Draft & Experiment Setup 00:10:00 16.Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreedsheet template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26.GDN Remarketing 00:06:00 27.Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34.What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36.Dynamic Search Ads 00:03:00 37.Smart Bidding Strategies 00:07:00 38.Lookalike Audiences 00:02:00 39.Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40.Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42.Setting up the Business Data Feed 00:06:00 43.Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features in 2018/19 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00

Advanced Google Ads / AdWords Training - Updated for 2019
Delivered Online On Demand5 hours 44 minutes
£25

Social Media Marketing

By iStudy UK

Social Media Marketing Course is designed to teach the right way to do social media marketing. It covers all the main social media platforms. Get a glimpse on the key skills you need to know about social media marketing and after finishing, you will be the master of social media marketing. Learn the exact effective way to do social media marketing from the experts. This Complete Social Media Marketing Course will give you all the key skills you have to know to do marketing using social media. Get the benefit from an awesome overview of social media marketing. Learn how to make the maximum profit with less investment. Knowing key skills might help you to become a successful Social media marketer. When you learned social media marketing, your potential income will be limitless! This course is one of the trending courses in the UK. You will gain the necessary skills to perform well in this field. Specific modules in this course are designed to teach you the whole thing you need to know to become a successful professional in this sector. You can study this course at your own pace. Within a few hours, you will get an accredited certificate in this course. You can access the course easily from anywhere at any time. This course is designed for students, professionals and for those who have a keen interest to know about this topic. To design this course, we have selected a professional an experienced tutor. The tutor will guide you throughout the course and will help you out with all your queries. You will get 24/7 support from our customer support team as well. What you will learn? Learn how to shape astonishing income-generating funnel Learn how to generate conversion from social media Know the proper way to do social media marketing with less costing Learn how to do effective Facebook, youtube, Pinterest, LinkedIn, Instagram marketing Know the marketing techniques and methods How to get the best results from your social media marketing AB testing to increase their profit Who this course is for: Internet Marketers Internet Influencers Business Owners Entrepreneurs Salespeople Career Path: If you complete the course, you will be able to know the strategies and secrets of Social Media Marketing. You will get all the essential skills for getting more views on Social Media Marketing which help you to get more subscribers, followers. You able to create more views, impressions, and ultimately you can generate more income. After completing this course, you will be able to gain the necessary knowledge and skills required to succeed in this sector. All our courses are IAO accredited. You will be able to do affiliate marketing and can generate more income from different online markets. You will be able to earn more by completing this course. Learn to EARN more!!! Get Started NOW! Social Media Marketing Social Marketing Intro FREE 00:01:00 Marketing On Facebook & Instagram FREE 00:19:00 Marketing On Twitter & YouTube 00:14:00 Intro To Pintrest Marketing 00:01:00 Pintrest Marketing - Part 1 00:07:00 Pintrest Marketing - Part 2 00:16:00 Pintrest Marketing - Part 3 00:11:00 LinkedIn Marketing Intro 00:01:00 LinkedIn Marketing - Part 1 00:06:00 LinkedIn Marketing - Part 2 00:07:00 LinkedIn Marketing - Part 3 00:05:00 Intro To Split Testing 00:01:00 Split Testing - Part 1 00:10:00 Split Testing - Part 2 00:05:00 Split Testing - Part 3 00:09:00 Intro To Funnel Building 00:01:00 Funnel Building - Part 1 00:04:00 Funnel Building - Part 2 00:07:00 Funnel Building - Part 3 00:09:00

Social Media Marketing
Delivered Online On Demand2 hours 14 minutes
£25

Google Adwords, Google Plus & Google Search Skills Training

By iStudy UK

Become the Master of Google in this informative Course Are you using Google machine the right way when it comes to searching for stuff? Are you products not selling enough? This course is the all in one guide to three of Google's most active features, Google Search, Plus and Adwords. Google AdWords is an online advertising service, developed by Google, where advertisers pay to display brief advertising copy, products and video to web users. Google AdWords' system is based partly on cookies and partly on keywords determined by advertisers. Google+ is a powerful search engine marketing tool for companies, influencers, and your own personal branding. Sharing blog posts on Google+ in particular is an excellent way to Rank for keyword terms that you might otherwise not be able to and to drive search traffic to your Google+ profile and then back to your blog and website. In this course, you will learn how to write search questions that fully leverage Google's powerful search algorithm. During this course you will also learn the new techniques of advertising as well as how to effectively sell your products using Google Adwords. Course Highlights Google Adwords, Google Plus & Google Search Skills Training is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Google Adwords, Google Plus & Google Search Skills Training into several modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 20/30 hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Google Adwords, Google Plus & Google Search Skills Training Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Google Adwords, Google Plus & Google Search Skills Training is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Google Adwords, Google Plus & Google Search Skills Training is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Module 1: Local Searching STEP 01 00:15:00 STEP 02 00:30:00 STEP 03 01:30:00 STEP 04 00:30:00 STEP 05 00:30:00 STEP 06 00:30:00 STEP 07 00:15:00 STEP 08 01:00:00 STEP 09 01:00:00 STEP 10 00:30:00 STEP 11 00:30:00 STEP 12 00:30:00 STEP 13 00:30:00 STEP 14 00:30:00 STEP 15 00:30:00 STEP 16 00:30:00 STEP 17 00:30:00 STEP 18 00:30:00 STEP 19 00:30:00 STEP 20 00:30:00 STEP 21 00:15:00 Module 2: Google Adwords Benefits of online advertising and AdWords FREE 00:30:00 Choosing a campaign type FREE 00:30:00 Measure your results 00:30:00 The Secret to Monster Keyword Lists 01:00:00 Adwords Groups Plural 00:30:00 Save On Your Adwords Budget 00:30:00 Explosive Adwords Copywriting 01:00:00 Optimizing Your Landing Page 01:00:00 The v - Dynamic Keywords 01:00:00 Module 3: Google Plus Marketing Introduction to Google +/+1 01:00:00 How to Sign Up for a Google Account 01:00:00 Google Plus Profile for Marketing 02:00:00 Google Buzz 01:00:00 Using Circles for Marketing 02:00:00 Google Streams of Information 01:00:00 Realtime Chat 00:15:00 Google Plus Hangouts 01:00:00 Google Sparks 00:30:00 Google Plus Button and Google Plus Statistics 01:00:00 Google Plus Realtime Search 00:30:00 Use Google Chrome Extensions With Google Plus 00:30:00 Tips on Getting More Google +1 Recommendations 00:30:00 Conclusion 00:15:00 Mock Exam Final Exam

Google Adwords, Google Plus & Google Search Skills Training
Delivered Online On Demand30 hours
£25