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The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients. I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results. What you'll learn Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation Access Google Ads tools for forecasting performance Budget Optimisation techniques using regression formula Advanced Concept Testing: moving beyond A/B ad testing to testing concepts Improving Geotargeting for Local Businesses With A Double Campaign Structure How To Setup, Run, Pivot & Interpret the Paid & Organic Report Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report Identify Opportunities Between Organic & Paid Listings Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts How to find the key pitfalls in any Google Ads account How to Audit a new or existing Google Ads account and find issues to improve upon quickly Utilise Dynamic Ad Customisers for more personalised ads Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA Understand attribution models and why the default last click is not always ideal Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach Develop a multi-funnel remarketing strategy for GDN and search campaign Requirements Able to set up your own Google Ads account Be confident navigating Google Ads accounts Basic exposure to excel filtering & pivot tables Introduction 1. Introduction 00:02:00 Testing to Ad Concepts 2. Introduction to Ad Concepts 00:02:00 3.Example Ad Concepts 00:04:00 4. Label Setup 00:04:00 5. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 6. Understanding the usefulness of this report 00:03:00 7.Linking Google Ads with Search Console 00:04:00 8.Excel Report Setup & Pivot 00:04:00 9.Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10.CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11.The theory behind the double campaign 00:04:00 12.A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13.Introduction to Drafts & Experiments 00:05:00 14.Example experiment Ideas for use 00:06:00 15.Draft & Experiment Setup 00:10:00 16.Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreedsheet template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26.GDN Remarketing 00:06:00 27.Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34.What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36.Dynamic Search Ads 00:03:00 37.Smart Bidding Strategies 00:07:00 38.Lookalike Audiences 00:02:00 39.Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40.Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42.Setting up the Business Data Feed 00:06:00 43.Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features in 2018/19 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00

This course prepares the learner to deal with human resources' ethical and legal challenges while complying with the relevant laws and regulations.The learner will be able to formulate policies under the ethical and legal framework affecting human resource management. After the successful completion of this lecture, you will be able to understand the following: Employment Legislation and Compliance. Rights And Responsibilities Of Employment. Data Protection. Conditions And Contract Terms. Legislative Frameworks. Ethics In Human Resource Management. Complaint And Grievance Management. The course aims to introduce the learner to the legal and ethical consideration in the formulation of the HR strategy and policy. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Legal And Ethical Requirements Of Human Resource Policies QUIZ: Legal And Ethical Requirements Of Human Resources Policies Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Strategy Specialist Human Resource Manager Training Manager Talent Manager People Development Specialist Learning and Development Manager Average Completion Time 2 Weeks Accreditation 2 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Advanced Professional Certificate Courses These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD). Advanced Professional Certificate in Industrial and Intellectual Property Law This Advanced professional certificate course explains the concept and evolution of intellectual property law and the rationale behind intellectual property rules and regulations. The course provides insight into different types of intellectual property while exploring the relationship between these legal mechanisms and other fundamental rights. The course presents an in-depth and detailed analysis of rules relating to confidential information as one of the most controversial elements in business negotiations.  In addition, this course has been designed to cover rules and regulations framing the ownership and protection of intellectual property rights. In addition to some conceptual elements, the course explores the foundational UK, and U.S. legislations practitioners use to prevent copyright infringement and protect a trademark and patent ownership. The course also presents an in-depth and detailed analysis of the impact of Brexit on intellectual property. Moreover, this course will explain intellectual property rights' complex and risky enforcement landscape. The course covers various remedies for victims, both in private civil and criminal actions. In addition to critical procedural elements, the course explores intellectual property rights violations and remedies under UK and U.S. laws. Course Details After the successful completion of this lecture, you will be able to; Understand the concept and evolution of intellectual property law. Understand the rationale behind intellectual property laws. Understand different types of intellectual property. Understand the relationship between Intellectual property and public interest. Understand the breach of confidential information in the context of intellectual property law. Understand copyright ownership and protection. Analyse trademark ownership and protection. Understand different types of trademarks. Analyse the legal framework of a patent. Analyse the impact of Brexit on intellectual property. Understand the enforcement landscape of intellectual property rights. Understand various remedies in private civil actions. Analyse intellectual property rights violations and remedies under UK laws. Analyse Intellectual Property Rights Violations and Remedies Under US Laws. Accreditation The content of this course has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines. Entry Requirements There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. Legal advisors. Legal advisors. Law practitioners. Contract specialists. Legal officers. Contract managers. Business developers. Law lecturers. Business lecturers. Legal and business researchers.

Advanced Professional Certificate Courses These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD). Advanced Professional Certificate in Strategic Leadership The Advanced Professional Certificate in Strategic Leadership aims to chalk out the role played by the senior leadership in shaping the future of an organization so that learner can be trained as a successful leader of the future. The course outlines strategies to be implemented to develop leadership that envision the company strategic direction by understanding the dynamics of team building, the concept of bringing people together to work on shared goals and successfully achieve team results. The learner will learn the strategic visionary direction and its roots in exceptional leadership qualities that create organizational culture and values for an inclusive environment of motivation, achievement and success. Learning Outcomes After the successful completion of the certificate, the student will be able to learn: What truly is the meaning and importance of leadership How to evaluate the role of leaders in strategic direction Ten theories of leadership Leadership stages and the strategies implemented in each stage The relationships between leaders of workgroups, and leaders of the organization. The influence of leadership on groups and teams. Evaluate the characteristics of an effective workgroup and team. Role of leadership in the strategic management process The relevance of internal and external environment Importance of a vision and mission statement Relationship between corporate objectives and strategies Importance of strategy evaluation 5-step process to crisis risk assessment 3 phases of the change process Major reasons for resisting change People and task-oriented techniques for overcoming resistance to change Explore the exercise of leadership power and influence. Review the importance of ethics, values and corporate social responsibilities to an organization's value. Ethical framework for leadership guidance Evaluate leadership and sustainability concepts and trends. Accreditation All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. Entry Requirements There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the knowledge of the learner in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Corporate Leader Team Leader Social Leader Business Leaders Leadership Academic HR Manager Change Leader, Change Agent Project Manager Key Human Resources Roles

Are you aware of the importance of studying and how you can teach other people to study? Are you someone who struggles in studying but has a passion for teaching? Then worry no more! This course will help you learn how to study and be able to teach how to study. Description: In this course, you will be able to learn the concept of Psychology of Teaching. It can be helpful to any educator so that he/she'll be able to assess if his/her methods of teaching are helpful to your students. In this course, you will also be taught how to study efficiently and be able to teach other people how to study. In this course, you will be introduced to the methods and nature of the study and its principal factors. You will be able to choose from these methods which will suit you the best. Then you will be able to assess if students who are not studying properly and how you can address this. Likewise, you will be given the provision for a particular purpose which is one factor in studying. Who is the course for? Educators who want to improve their interactive teaching course. People who have an interest in teaching and studying. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment:  At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Psychology of Teaching course would be beneficial for the following careers: Administrator Educators Guidance Counsellors Instructors Life Coach Mentors Teachers Tutors. Psychology of Teaching WHY YOUNG PEOPLE DO NOT LEARN TO STUDY PROPERLY? 01:00:00 THE NATURE OF STUDY, AND ITS PRINCIPAL FACTORS 02:00:00 PROVISION FOR SPECIFIC PURPOSES, AS ONE FACTOR OF STUDY 01:00:00 THE SUPPLEMENTING OF THOUGHT, AS A SECOND FACTOR OF STUDY 02:00:00 THE ORGANIZATION OF IDEAS, AS A THIRD FACTOR IN STUDY 02:00:00 JUDGING OF THE SOUNDNESS AND GENERAL WORTH OF STATEMENTS, AS A FOURTH FACTOR IN STUDY 02:00:00 MEMORIZING, AS A FIFTH FACTOR IN STUDY 02:00:00 THE USING OF IDEAS, AS A SIXTH FACTOR IN STUDY 02:00:00 PROVISION FOR A TENTATIVE RATHER THAN A FIXED ATTITUDE TOWARD KNOWLEDGE, AS A SEVENTH FACTOR IN STUDY 01:00:00 PROVISION FOR INDIVIDUALITY, AS AN EIGHTH FACTOR IN STUDY 02:00:00 FULL MEANING OF STUDY: RELATION OF STUDY TO CHILDREN AND TO THE SCHOOL 02:00:00 Mock Exam Mock Exam- Psychology of Teaching Course 00:20:00 Final Exam Final Exam- Psychology of Teaching Course 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Create a well-structured pathway to optimized content by understanding how information architecture applies to user experience design.

🚀 Unlock Your Presentation Potential with PowerPoint Mastery Basics! 🚀 Are your presentations lacking that wow factor? Do you find yourself struggling to engage your audience and convey your message effectively? It's time to transform your presentations into captivating masterpieces with our groundbreaking course - PowerPoint Mastery Basics!   🌟 Why PowerPoint Mastery Basics? ✅ Unleash Your Creativity: Discover the hidden features of PowerPoint that will turn your slides from dull to dynamic. Learn how to design visually stunning presentations that captivate your audience's attention. ✅ Boost Your Efficiency: Say goodbye to hours spent tweaking your slides. Master time-saving techniques and shortcuts that will streamline your workflow, allowing you to create impactful presentations in record time. ✅ Command Attention: Learn the art of storytelling through slides. Understand how to structure your content for maximum impact, keeping your audience engaged from start to finish. ✅ Professionalism Redefined: Elevate your presentations to professional standards. Discover design principles, formatting tricks, and visual hierarchy techniques that will make your slides stand out in any professional setting. ✅ Interactive Learning: Our course is not just about theory; it's a hands-on experience. Dive into practical exercises and real-world examples that reinforce your learning and ensure immediate application of newfound skills. ✅ Lifetime Access and Updates: Get unlimited access to the course content and benefit from future updates. Stay ahead of the curve as PowerPoint evolves, and continue to refine your skills over time.   🌐 Who Can Benefit? 👩‍💼 Business Professionals: Impress your clients and colleagues with polished presentations that convey your ideas persuasively. 👨‍🏫 Educators: Transform your classroom experience with engaging presentations that enhance learning and retention. 👩‍💻 Entrepreneurs: Pitch your ideas with confidence and leave a lasting impression on potential investors and partners. 👨‍🎓 Students: Stand out in your academic presentations with visually compelling slides that showcase your understanding of the subject matter.   👉 Don't miss out on this opportunity to revolutionize your presentations and leave a lasting impact! Join PowerPoint Mastery Basics today! Course Curriculum Basic Overview 02:46 Using The Right Mouse Button 02:49 The Home Menu - Clipboard Sub Menu - Editing Sub Menu 02:56 The Home Menu - Slides Sub Menu 03:24 The Home Menu - Font and Paragraph Sub Menus 03:19 The Home Menu - Drawing Sub Menu - Dictation Sub Menu 06:14 The Home Menu - Importing from Keynote and Google Docs 00:00 The Insert Menu - 3D Models and Add Ins 00:00 The Insert Menu - The Images Sub Menu 00:00 The Insert Menu - Media Sub Menu 00:00 The Design Menu 00:00 The Transitions Menu 00:00 The Animations Menu - Part One 00:00 The Animations Menu - Part Two 00:00 The Slide Show Menu 00:00 The Presenter View 00:00 The Review Menu 00:00 Sharing and Collaboration 00:00 The View Menu 00:00 View and Outline Command Example 00:00 Advanced Overview and Workspace 00:00 The File Menu - Export Command 00:00 The File Menu - Options Sub Menu 00:00 Adding Sections 00:00 Using Smart Art 00:00 Hyperlinks 00:00 Adding 3D Images 00:00 Using the Actions Button 00:00 Using the Zoom Feature 00:00 Using the Screen Recorder 00:00 Using the Picture Background 00:00 Slide Master - Picture Background 00:00 Slide Master - Part 2 00:00 Using the Slide Sorter View 00:00 Using the Presenter View (1) 00:00 Using the Presenter View (2) 00:00 Present Your Presentation Online 00:00 Insert Menu - Add Ins (1) 00:00 Insert Menu - Add Ins (2) 00:00 Conclusion and Collaboration 00:00

Level 2, 3 & 5 QLS Endorsed Diploma | QLS Hard Copy Certificate Included | Plus 10 CPD Courses | Lifetime Access

Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. Course Curriculum Introduction & First Concepts Introduction 00:02:00 Creating The Right Environment For Productivity 00:07:00 Developing A Productive Mindset 00:08:00 Key Time Management & Productivity Hacks Time Management Strategies - Key To Productivity 00:07:00 Declutter Your Life 00:10:00 Routines For Greater Productivity 00:11:00 Additional Productivity Boosts Recognize What's Important 00:05:00 Delegate - Outsource - Great Productivity Tools 00:04:00 Increasing Your Productivity At Home 00:04:00 Conclusion - Final Thoughts, Ideas & Tips Conclusion - Final Thoughts 00:01:00 Obtain Your Certificate Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Course Description Get instant knowledge from this bite-sized Decision-Making in High-Stress Situations: Part 1 course. This course is very short and you can complete it within a very short time. In this Decision-Making in High-Stress Situations: Part 1 course you will get fundamental ideas of decision-making in high-stress situations, the key understanding of time stress and so on. Enrol in this course today and start your instant first step towards learning about decision making. Learn faster for instant implementation. Learning outcome  Familiarise with decision making Understand stress and its impact Deepen your understanding of time stress and decision making Requirement Our Decision-Making in High-Stress Situations: Part 1 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Decision-Making in High-Stress Situations: Part 1 Module 01: What is Decision Making? 00:41:00 Module 02: Stress and Its Impact 00:28:00 Module 03: Time Stress and Decision Making 00:27:00 Assignment Assignment - Decision-Making in High-Stress Situations: Part 1 00:00:00