Do you want to learn the skills required to become a professional copywriter? Then you have come to the right place. By enrolling on our exclusive Copywriting course, you will learn how to become an excellent copywriter and the go-to person for various lucrative projects. This Copywriting course takes you on a step-by-step tour of the copywriter's role and covers all of the skills and knowledge you need to succeed in this field. Through this Copywriting course, you will quickly gain the skills you will need to make a name for yourself in the commercial writing marketplace. By the end of this Copywriting course, you can be confident that you will have a distinct advantage in practising professional copywriting and attracting satisfying assignments. While you will learn the fundamentals of writing, you will also know how to create "eye-catching" headlines and "attention-grabbing" advertisements. Along with this, you will be taught how to constantly improve your writing style and how to adapt your material based on the expectations of your client or company. Learning Outcomes After completing this Copywriting course, the learner will be able to: Understand the basics of Copywriting. Know how to write Headlines to get attention. Know the tips and tricks for writing clear copy. Gain a solid understanding of the writing process. Know how to write print advertisements. Know how to write direct mail. Gain in-depth knowledge about writing brochures, catalogues, and other sales materials. ***Courses are included in this Copywriting Bundle Course Course 01: Copywriting : Copywriting Course 02: Level 5 Proofreading & Copy Editing Course 03: Level 5 Negotiation Skills Course ***Others Benefit include in this Copywriting Bundle Course Free 3 PDF Certificate Access to Content - Lifetime Exam Fee - Totally Free Free Retake Exam [ Note: Free PDF certificate as soon as completing the course ] Detailed course curriculum of the Writing : Copywriting Course: Module 1: Introduction to Copywriting Module 2: Writing to Get Attention Module 3: Writing to Communicate Module 4: Writing to Sell Module 5: Getting Ready to Write Module 6: How to Write Print Advertisements Module 7: Writing Direct Mail Module 8: Writing Brochures, Catalogues, and Other Sales Materials Module 9: Writing Commercials and Multimedia Presentations Module 10: Writing for the Web Module 11: Writing Email Marketing ----------------------------------------- Assessment Method After completing each module of the Copywriting Course, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Certification After completing the MCQ/Assignment assessment for this course, you will be entitled to a Certificate of Completion from Training Tale. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99. Who is this course for? This Copywriting course is designed for those who want to be professional copywriters and want to engage in media writing. Requirements There are no specific requirements for this Copywriting course because it does not require any advanced knowledge or skills. Career path This Copywriting course is ideal for professional writers who want to pursue a career in copywriting or a related field. Certificates Certificate of completion Digital certificate - Included
Do you want to learn the skills required to become a professional copywriter? Then you have come to the right place. By enrolling on our exclusive Level 4 Copywriting course, you will learn how to become an excellent copywriter and the go-to person for various lucrative projects. This Level 4 Copywriting course takes you on a step-by-step tour of the copywriter's role and covers all of the skills and knowledge you need to succeed in this field. Through this Level 4 Copywriting course, you will quickly gain the skills you will need to make a name for yourself in the commercial writing marketplace. Learning Outcomes After completing this Level 4 Copywriting Course, the learner will be able to: Understand the basics of Copywriting. Know how to write Headlines to get attention. Know the tips and tricks for writing clear copy. Gain a solid understanding of the writing process. Know how to write print advertisements. Know how to write direct mail. Gain in-depth knowledge about writing brochures, catalogues, and other sales materials. Know how to write commercials and multimedia presentations. Understand how to write for the Web. Have a thorough understanding of writing email marketing. Why Choose Level 4 Copywriting Course from Us Self-paced course, access available from anywhere. Easy to understand, high-quality study materials. Level 4 Copywriting Course developed by industry experts. MCQ quiz after each module to assess your learning. Automated and instant assessment results. 24/7 support via live chat, phone call or email. Free PDF certificate as soon as completing the Level 4 Copywriting course. --------------------------------- ***Others Benefit include in this Level 4 Copywriting Course *** Free One PDF Certificate Access to Content - Lifetime Exam Fee - Totally Free Unlimited Retake Exam [ Note: Free PDF certificate as soon as completing the Level 4 Copywriting course ] By the end of this Level 4 Copywriting course, you can be confident that you will have a distinct advantage in practising professional copywriting and attracting satisfying assignments. While you will learn the fundamentals of writing, you will also know how to create "eye-catching" headlines and "attention-grabbing" advertisements. Along with this, you will be taught how to constantly improve your writing style and how to adapt your material based on the expectations of your client or company. Detailed course curriculum of the ** Level 4 Copywriting Course ** Module 1: Introduction to Copywriting What is Copywriting? Benefits Focusing on the Customer Has the Internet Changed Copywriting? Module 2: Writing to Get Attention The Headline How Headlines Get Attention? The Four Functions of the Headline Eight Basic Headline Types The 4 U'S Formula for Writing Effective Headlines More Headline Tips A Technique for Producing Headlines Module 3: Writing to Communicate 11 Tips for Writing Clear Copy A Few Tricks of the Trade A Copywriter's Checklist Module 4: Writing to Sell The Motivating Sequence The Unique Selling Proposition Know Your Customer The BFD Formula A Checklist of 'Copy Motivators' Long Copy Vs Short Copy Module 5: Getting Ready to Write Intensive Research Gives You the Edge How to Prepare for a Copywriting Assignment Using Interviews to Gather Facts Organising Your Information The Writing Process Documenting Your Sources A Technique for Producing Profitable Advertising Ideas Module 6: Writing Print Advertisements Types of Ads How to Write Good Advertisements Does Your Ad Need a Slogan? Manuscript Format for Ad Copy Module 7: Writing Direct Mail A Personal Medium Sales Letter Mechanics 15 Ways to Start Sales Letter Should You Use an Envelope Teaser? How to Increase Response to Your Mailings? Module 8: Writing Brochures, Catalogues, and Other Sales Materials 11 Tips on Writing Better Sales Brochures Catalogues Other Types of Sales Literature Module 9: Writing Commercials and Multimedia Presentations Tips on Writing TV Spots Typing the Script How to Write Radio Commercials Non-Broadcast AV Writing for Powerpoint Module 10: Writing for the Web What's Working in Online Marketing Today? Common Online Copywriting Assignments Writing a Catalogue Website Writing a Long-copy Landing Page SEO Copywriting Writing a Blog Module 11: Writing Email Marketing Tips for Writing Effective Email Marketing Campaigns Getting Past the ISPS and Spam Filters How to Get Into the Recipient's Address Book or Whitelist Triggering Spam Filters Long VS. Short Email Copy Writing an Online Conversion Email Series Writing a Marketing E-zine ----------------------------------------- Assessment Method After completing each module of the Level 4 Copywriting Course, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Certification After completing the MCQ/Assignment assessment for this course, you will be entitled to a Certificate of Completion from Training Tale. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99. Who is this course for? This Level 4 Copywriting Course is designed for those who want to be professional copywriters and want to engage in media writing. It may also benefit proofreaders or those seeking a specific writing role. Requirements Students who intend to enrol in this Level 4 Copywriting Course must meet the following requirements: Good command of the English language Must be vivacious and self-driven Basic computer knowledge A minimum of 16 years of age is required Career path This Level 4 Copywriting Course is ideal for professional writers who want to pursue a career in copywriting or a related field. This is likely to include the following roles and careers: Copywriter Content writer Copywriter Interns Freelance Writer Advertising Staff Certificates Certificate of completion Digital certificate - Included
Level 4: Copywriting Course Do you want to learn the skills required to become a professional copywriter? Then you have come to the right place. By enrolling on our exclusive Level 4: Copywriting course, you will learn how to become an excellent copywriter and the go-to person for various lucrative projects. This Level 4: Copywriting course takes you on a step-by-step tour of the copywriter's role and covers all of the skills and knowledge you need to succeed in this field. Through this Level 4: Copywriting course, you will quickly gain the skills you will need to make a name for yourself in the commercial writing marketplace. Learning Outcomes After completing this Level 4: Copywriting course the learner will be able to: Understand the basics of Copywriting. Know how to write Headlines to get attention. Know the tips and tricks for writing clear copy. Gain a solid understanding of the writing process. Know how to write print advertisements. Know how to write direct mail. Gain in-depth knowledge about writing brochures, catalogues, and other sales materials. Know how to write commercials and multimedia presentations. Understand how to write for the Web. Have a thorough understanding of writing email marketing. Why Choose Level 4: Copywriting Course from Us Self-paced course, access available from anywhere. Easy to understand, high-quality study materials. Level 4: Copywriting Course developed by industry experts. MCQ quiz after each module to assess your learning. Automated and instant assessment results. 24/7 support via live chat, phone call or email. Free PDF certificate as soon as completing the course. Others Benefit include in this Level 4: Copywriting Free One PDF Certificate Access to Content - Lifetime Exam Fee - Totally Free Unlimited Retake Exam [ Note: Free PDF certificate as soon as completing the Level 4: Copywriting course] Level 4: Copywriting Course By the end of this Level 4: Copywriting course, you can be confident that you will have a distinct advantage in practising professional copywriting and attracting satisfying assignments. While you will learn the fundamentals of writing, you will also know how to create "eye-catching" headlines and "attention-grabbing" advertisements. Along with this, you will be taught how to constantly improve your writing style and how to adapt your material based on the expectations of your client or company. The detailed course curriculum of Level 4: Copywriting: Module 01: Introduction to Copywriting Module 02: Writing to Get Attention Module 03: Writing to Communicate Module 04: Writing to Sell Module 05: Getting Ready to Write Module 06: Writing Print Advertisements Module 07: Writing Direct Mail Module 08: Writing Brochures, Catalogues, and Other Sales Materials Module 09: Writing Commercials and Multimedia Presentations Module 10: Writing for the Web Module 11: Writing Email Marketing Assessment Method of Level 4: Copywriting Course After completing each module of the Level 4: Copywriting Course, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Certification of Level 4: Copywriting Course After completing the MCQ/Assignment assessment for this course, you will be entitled to a Certificate of Completion from Training Tale. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99. Who is this course for? Level 4: Copywriting Course This Level 4: Copywriting is designed for those who want to be professional copywriters and want to engage in media writing. It may also benefit proofreaders or those seeking a specific writing role. Requirements Level 4: Copywriting Course Students who intend to enrol in this Level 4: Copywriting must meet the following requirements: Good command of the English language Must be vivacious and self-driven Basic computer knowledge A minimum of 16 years of age is required Career path Level 4: Copywriting Course This Level 4: Copywriting is ideal for professional writers who want to pursue a career in copywriting or a related field. This is likely to include the following roles and careers: Copywriter Content writer Copywriter Interns Freelance Writer Advertising Staff Certificates Certificate of completion Digital certificate - Included
Overview With the ever-increasing demand for Proofreading in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Proofreading may be. Learning about Proofreading or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Proofreading . That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Proofreading is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates. The self-paced online learning methodology by compete high in this Proofreading course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course! Instead of searching for hours, enrol right away on this Proofreading course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run. Who is this course for? While we refrain from discouraging anyone wanting to do this Proofreading course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Proofreading , Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Proofreading , Anyone looking for a certificate of completion on doing an online training on this topic, Students of Proofreading , or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity Career Path This Proofreading course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams. Course Curriculum Module 1 - Introduction to Proofreading Introduction to Proofreading 00:00 Module 2 - Methods of Proofreading Methods of Proofreading 00:00 Module 3 - Applying the Style Sheet Applying the Style Sheet 00:00 Module 4 - Introduction to Copy-Editing Introduction to Copy-Editing 00:00 Module 5 - Common Problems to check in a Proof Common Problems to check in a Proof 00:00 Module 6 - On-Screen Proofreading On-Screen Proofreading 00:00 Module 7 - Legal Checks Legal Checks 00:00
>> Deal Price is Active Now! The offer Ends Soon, Hurry Up!! << Suppose you are reading a blog or a newspaper article, and there are quite a few mistakes in the piece of writing. Will you continue reading? The answer is probably no. That's why it's important for proofreads and editors to have adequate skills to identify and resolve errors. Learn the tips and techniques of effective proofreading and copy editing from the comprehensive Proofreading & Copyediting course. This course will equip you with the right skills in no time. In this online training, you will learn proofreading and copy-editing principles. The course will help you understand the importance of checking a piece of writing. The course will educate you on the style guides and how to apply them. Furthermore, the course will help you grasp the key skills for proofreading on papers and screens. Here, you will also get introduced to the techniques of checking occurrence and legal facts. Moreover, you will get your hands on effective copy-editing techniques. By the end of the Proofreading & Copyediting course, you will secure the core skills to become a proficient proofreader. The course will also deliver a certificate of achievement. This certificate will add significant value to your resume. Enrol now! Take the Proofreading & Copyediting course and enable yourself to: Understand the significance of proofreading and copy-editing Learn the process of applying the style guide Develop the skills for proofreading on papers and also on screen Know the techniques for checking the facts and accuracy of a piece of writing Grasp the strategies for establishing a thriving career in the relevant areas Why should you choose the Proofreading & Copyediting course with the Academy for Health & Fitness? Opportunity to earn a certificate accredited by CPD after completing this Proofreading & Copyediting course Student ID card with amazing discounts - completely for FREE! (£10 postal charges will be applicable for international delivery) Globally accepted standard structured lesson planning Innovative and engaging content and activities Assessments that measure higher-level thinking and skills Complete the course program in your own time, at your own pace Each of our students gets full 24/7 tutor support Experts created the Proofreading & Copyediting course to provide a rich and in-depth training experience for all students who enrol in it. Enrol in the course right now and you'll have immediate access to all of the course materials. Then, from any internet-enabled device, access the Proofreading & Copyediting course materials and learn when it's convenient for you. Start your learning journey straight away with this Proofreading & Copyediting course and take a step toward a brighter future! ****Course Curriculum**** Here are the topics you will cover on the Proofreading & Copyediting Course: Module 01: Proofreading Basics What is proofreading? Why is proofreading important? Proofreading references Formatting and presentation The job of a proofreader A proofreader's personal qualities Language awareness and grammatical knowledge Proofreading terminology What proofreaders do? What is copy-editing? A proofreading and copy-editing glossary The publishing process from a proofreading perspective Module 02: Applying the Style Guide Introduction Applying the style guide What a style guide is used for A list of standard style manuals Applying the style guide to different kinds of copy Module 03: Spelling and Grammar Punctuation Where to find reliable spelling and grammar references Spotting and correcting spelling and grammatical errors Identify the weaknesses in the text Module 04: Proofreading on Paper Introduction Marking up a text on paper Methods and techniques of proofreading Marking up copy clearly and accurately Module 05: Proofreading On-screen Introduction Methods and techniques for proofreading on-screen Proofreading for the commoner errors Proofreading for Stylistic Problems Module 06: Copy-editing Basics Introduction The job of a copy-editor Common mistakes in a document The different levels of editing Getting your quote right Module 07: The Use of Language Introduction A summary of editing techniques Editing to produce fluent and simple copy Editing to remove inappropriate material Editing copy for multicultural audiences Module 08: Checking Accuracy and Facts Introduction Analysing words and phrases for accurate meaning Make sure a quote is a quote Begin with what you already know Module 09:The Beginning and the End Introduction Become a sourcing expert What is a reference mark? What style should you use for your note citations? Module 10: Legal Checks Introduction Explicit consent Accountability Consumer rights Value exchange Other considerations Module 11: Finding Work and Developing Your Career Introduction How to find proofreading and copy-editing clients Copy-editing work Freelancing and building up your own business Assessment Process Once you have completed all the Proofreading & Copyediting course modules, your skills and knowledge will be tested with an automated multiple-choice assessment. You will then receive instant results to let you know if you have successfully passed the Criminology and Police Investigations course. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Proofreading & Copyediting course is fit for the following: Aspiring or established writers, editors, journalists, and content creators looking to improve their proofreading and copyediting skills. Freelance proofreaders or copyeditors looking to enhance their skill set. Business professionals who want to improve the quality and accuracy of their written communication, such as emails, reports, and proposals. Individuals who want to pursue a career in proofreading and copyediting, either as a freelancer or in-house editor. College students, language teachers, and linguistics professionals who want to improve their language skills. Publishing professionals, including those in the book, magazine, and online publishing industries, looking to improve their editing skills. Requirements You will not need any prior background or expertise to enrol in this Proofreading & Copyediting course. Career path The Proofreading & Copyediting course will provide you with valuable resources and techniques. This course is designed to assist you in pursuing a career in the following areas: Copywriter (Average salary range £30,000 per year) Proofreader (Average salary range £24,000 per year) Editor (Average salary range £31,000 per year) Publisher (Average salary range £35,000 per year) Certificates CPD Accredited Certificate Digital certificate - £10 CPD Accredited Certificate Hard copy certificate - £29 If you are an international student, then you have to pay an additional 10 GBP as an international delivery charge.
Course Overview In this Proofreading and Editing Course Online, you will learn how to scan and check digital and printed content for errors, to maintain a high standard of work ready for publication. It includes expert techniques and tips for proofreading essays, quickly scanning content for specific errors, and training your eye to identify necessary changes. You'll also learn the fundamentals differences between copy editing and proofreading. This course is ideal for aspiring Proofreaders and Content Editors but also applies to Content Managers and Senior Copywriters who are responsible for overseeing the work of their team. It includes essential information on proofreading symbols and fact-checking, equipping you with the skills to eventually set up a successful proofreading or copy editing service of your own. Enrol in this proofreading qualification today and ensure quality, error-free content every time! What You Will Learn In this Accredited Proofreading Course, you will learn how to check online and printed documents for grammatical mistakes, spelling mistakes and other errors, to ensure quality content and improve readability. It explores both the role of the Proofreader and Copy Editor in detail. The Role and Responsibilities of a Proofreader The Difference Between Copy Editing and Proofreading An Overview of Proofreading Symbols and Their Meaning Strategies for Scanning Work and Checking for Specific Errors Tips and Guidance on How to Proofread an Essay Copyediting Rules, Dos and Don'ts How to Fact Check as a Copy Editor How to Proofread On-Screen and Off-Screen Training Your Eyes to Pick Up Minor Mistakes Proofreading and Copy Editing Skills Why You Should Choose This Course From iStudy Study at your own pace Full Tutor support on weekdays (Monday - Friday) Fully compatible with any device Free Printable PDF Certificate immediately after completion No prior qualifications are needed to take this course No hidden fees or exam charges CPD Qualification Standards and IAO accredited Efficient exam system, assessment, and instant results Our customer support team is always ready to help you Gain professional skills and better earning potential Certification After completing the course you'll receive a free printable CPD accredited PDF certificate. Hard Copy certificate is also available, and you can get one for just £9! Accreditation This course is accredited by Continuing Professional Development (CPD). It is a recognised independent accreditation service. Enrol today and learn something new with iStudy. You'll find a full breakdown of the course curriculum down below, take a look and see just how much this course offers. We're sure you'll be satisfied with this course.
Creative Writing, Travel Writing & Ad Copywriting Masterclass Unleash your literary potential with our Creative Writing, Travel Writing & Ad Copywriting Masterclass. Elevate your Creative Writing across multiple genres. Achieve storytelling mastery through Creative Writing techniques. Learning Outcomes: Understand the core elements of Creative Writing. Apply techniques to produce compelling travel pieces in Creative Writing. Craft sales copy underpinned by Creative Writing principles. Master the art of shaping stories through Creative Writing. Produce effective advertising content via Creative Writing skills. More Benefits: LIFETIME access Device Compatibility Free Workplace Management Toolkit Key Modules from Creative Writing, Travel Writing & Ad Copywriting Masterclass: The Essence of Travel Writing Discover the foundational elements that make travel writing captivating, using Creative Writing methods. Elements of a Travel Writing Delve into the structural components that enhance travel writing through Creative Writing techniques. Techniques for Effective Travel Writing Apply advanced techniques to make your travel writing resonate, all while honing your Creative Writing skills. Shaping the Story by Creative Writing Shape compelling narratives across genres by mastering Creative Writing essentials. Writing Effective Advertising Content Craft advertising content that engages and converts, using Creative Writing principles. Sales Copywriting Create persuasive sales copy that sells, guided by Creative Writing techniques
This course offers everything you need to become a React developer, from basic to advanced concepts. The course delves deep into custom hooks, Tailwind CSS, React Router, Redux, Firebase, and React Skeleton. You will learn to build real-world apps with React (eCommerce, Movie Informer, Todolist Manager, Blog, and Word Counter).
Immerse yourself in the thrilling world of commerce, where the allure of monetary benefits knows no bounds. Imagine, if you will, a life where your eloquence and strategic understanding translate directly into an impressive income. For instance, the median yearly earnings of a Marketing Manager in the United Kingdom stands at £42K to £80K, whilst a Sales Manager can anticipate an annual income ranging from £35K to £75K. Your ticket to this enticing career trajectory could well be honing your marketing and sales skills, and what better way to achieve this than through an informative and comprehensive course bundle? Our captivating bundle is the fusion of two fascinating courses - Marketing and Sales Skills. Delve deep into the marketing course, where you'll traverse the expansive landscapes of consumer behaviour, market segmentation, and strategic planning. The Sales Skills course complements this journey, extending your knowledge to persuasive communication, customer relations, and negotiation techniques. Immerse yourself in these subjects and equip yourself with an array of theoretical frameworks that illuminate the path toward marketing and sales mastery. Each course in this Marketing & Sales Skills bundle holds a prestigious CPD accreditation, symbolising exceptional quality. The materials, brimming with knowledge, are regularly updated, ensuring their relevance. This bundle promises not just education but an evolving learning experience. Engage with this extraordinary collection, and prepare to enrich your personal and professional development. Immerse yourself in these diverse, enthralling subjects, each designed to fuel your curiosity and enhance your knowledge. Dive in now! The courses in this bundle include: Marketing Sales Skills Learning Outcomes: Comprehend the fundamentals and advanced concepts of marketing and sales. Gain an understanding of consumer behaviour and customer relationship management. Develop strategies for effective market segmentation and target audience identification. Acquire knowledge in persuasive communication and negotiation techniques. Learn to formulate impactful marketing strategies and sales pitches. Understand the ethical considerations in marketing and sales. The Marketing course unravels the mystery of influencing consumer behaviour, market segmentation, and creating strategic marketing plans. Develop a firm understanding of the market dynamics and learn to create compelling value propositions. The Sales Skills course is a deep dive into the art of persuasion, building meaningful customer relationships, and masterful negotiation. This course elevates your understanding of the sales process and equips you to deliver convincing sales pitches, crucial to any successful marketing strategy. CPD 20 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Individuals looking to build a career in marketing or sales. Current marketing and sales professionals seeking to enhance their knowledge. Entrepreneurs aim to expand their business through effective marketing and sales strategies. Graduates aiming to secure roles in the marketing or sales industry. Anyone with an interest in understanding the theoretical framework behind marketing and sales. Career path Marketing Assistant - £18K to £30K/year. Sales Executive - £20K to £40K/year. Brand Manager - £35K to £60K/year. Sales Manager - £35K to £75K/year. Marketing Manager - £42K to £80K/year. Head of Sales - £50K to £100K/year. Chief Marketing Officer - £90K to £150K/year. Certificates Certificate Of Completion Digital certificate - Included Certificate Of Completion Hard copy certificate - £9.99 Unlock your potential and showcase your accomplishments with our CPD Quality Standards certificates! Upon finishing Marketing and Sales Skills, you'll have the opportunity to obtain valuable proof of your achievement. For just £4.99, we'll send you a CPD Quality Standards PDF Certificate via email, or if you prefer, you can get a beautifully printed hardcopy certificate for £9.99 in the UK. If you're located internationally, don't worry! We offer a printed hardcopy certificate for £14.99, ensuring your success knows no boundaries. Grab your certificate and celebrate your success today!
About Course Learn the Fundamental Principles of Copywriting and Start Writing Effective Promotional Pieces In this practical course, you will learn the fundamental principles of copywriting, including: Features versus benefits: How to turn product features into benefits that resonate with your target audience Headlines and leads: How to write strong headlines and leads that capture attention and make people want to read more Dramatization of differences: How to use language to emphasize the unique selling points of your product or service Credibility builders: How to establish your expertise and credibility as a writer Social proof: How to use testimonials and other forms of social proof to persuade people to buy Offers and tone: How to craft irresistible offers and write in a tone that appeals to your target audience You will also get the opportunity to complete three real-life writing assignments and compare your work to that of others. This will give you valuable feedback and help you improve your copywriting skills. By the end of this course, you will be able to: Write effective promotional pieces that generate leads and sales Communicate the unique selling points of your product or service Persuade people to take action Write in a tone that What Will You Learn? Through hands-on practice, know how to turn words into money Analyze any persuasion challenge so as to identify the factors that will move readers to action Include all the necessary elements in either the simplest, shortest marketing piece and more complicated ones Differentiate an offering from the competition Capture a reader's attention, explain what's on offer and clinch the deal Gain confidence from a start-to-finish overview of effective copywriting Course Content Introduction Introduction The What and The So What The Importance of 'What' 6 Ways to Clarify the 'What' Benefits - the 'So What' Capture Attention The Top 8 Types of Headlines 8 Leads That Set the Hook Differentiate and Dramatize Differentiate from the Competition 10 Ways to Dramatize Differences Now You Try #1 Credibility and Proof Credibility Builders The Top 5 Types of Social Proof Credibility Killers Offers What Is an Offer? Elements of Offers Now You Try #2 Putting it All Together Tone Formatting Copy Now You Try #3 Conclusion Conclusion A course by Marcia Yudkin Marketing Coach, Introvert Advocate RequirementsSuitable for absolute beginnersGood review and practice for those with some experience Audience Anyone seeking a practical (and potentially lucrative) new writing skill Employees told to write a website, sales letter or ad who aren't sure how Aspiring freelancers wanting a solid foundation for success Managers or business owners who need to know how to assess the work of copywriters they hire Audience Anyone seeking a practical (and potentially lucrative) new writing skill Employees told to write a website, sales letter or ad who aren't sure how Aspiring freelancers wanting a solid foundation for success Managers or business owners who need to know how to assess the work of copywriters they hire