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Overview Effective food and beverage management is one of the key factors behind establishing a successful food business. So, whether you want to start your food business or which to build a career in the food industry, you must learn about food and beverage management. The Food and Beverage Management Training course can be the perfect place to start learning. From the easy-to-follow modules of this course you will be able to identify the responsibilities of a food and beverage manager. Then the course will introduce you to the key operations of this department. Furthermore, you will get the chance to acquire the skills for setting menus and managing sales, customers and staff. By the end of the course, you will attain the ability to manage events successfully. Course Preview Learning Outcomes Familiarise yourself with operations related to food and beverage management Learn about the roles and responsibilities of a food and beverage manager Understand the basic principles of setting a menu Develop the ability to manage the sales, customers and staff Build the competence and confidence to handle events Why Take This Course From John Academy? Affordable, well-structured and high-quality e-learning study materials Meticulously crafted engaging and informative tutorial videos and materials Efficient exam systems for the assessment and instant result Earn UK & internationally recognised accredited qualification Easily access the course content on mobile, tablet, or desktop from anywhere, anytime Excellent career advancement opportunities Get 24/7 student support via email What Skills Will You Learn from This Course? Food Safety Management Cost Control Customer Management Staff Management Who Should Take this Food and Beverage Management Training? Whether you're an existing practitioner or an aspiring professional, this course is an ideal training opportunity. It will elevate your expertise and boost your CV with key skills and a recognised qualification attesting to your knowledge. Are There Any Entry Requirements? This Food and Beverage Management Training course is available to all learners of all academic backgrounds. But learners should be aged 16 or over to undertake the qualification. And a good understanding of the English language, numeracy, and ICT will be helpful. Food and Beverage Management Training Certification After completing and passing the Food and Beverage Management Training course successfully, you will be able to obtain a Recognised Certificate of Achievement. Learners can obtain the certificate in hard copy at £14.99 or PDF format at £11.99. Career Path​ This exclusive Food and Beverage Management Training course will equip you with effective skills and abilities and help you explore career paths such as  Chef Catering Manager Restaurant Manager Food and Beverage Supervisor Module 01: Introduction to Food and Beverage Service Introduction to Food and Beverage Service 00:20:00 Module 02: Operations in Food and Beverage Management Operations in Food and Beverage Management 00:30:00 Module 03: Menu Setting in Food and Beverage Service Menu Setting in Food and Beverage Service 00:30:00 Module 04: Sales, Customers and Staff Sales, Customers and Staff 00:25:00 Module 05: Event Management Event Management 00:20:00 Module 06: Responsibilities of a Manager Responsibilities of a Manager 00:25:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Description: The Retail and Operation Management Diploma is designed to provides career advancement and progression opportunities. This course offers you the latest retail management knowledge which reflects current industry trends and challenges. It will introduce you to proven retail strategies and tactics. Key areas include: Motivating a team to increase sales, manage stock levels, analyze sales figures, use IT to record sales figures and data analyze, employee management, cost management, store atmosphere, visual merchandising, retail buying, transportation and distribution, location and store design. Assessment: At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Retail and Operation Management Diploma is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Retail and Operation Management Diploma is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Fundamentals Of Retail Management Introduction to Retail Management 00:30:00 Handling Merchandise in Retail Management 00:30:00 Structure of Your Business 01:00:00 The Sales Process and Checkout 00:30:00 POS (Point of Sale) Retail System 00:15:00 Importance of Consumer Behaviour 00:30:00 Importance of Communication in Retail Industry 00:15:00 Choosing a Retail Store Location 00:30:00 Develop Store Security Procedures 00:15:00 Management Skills For Leading Your Team 00:15:00 Retail Marketing 00:15:00 Role of Coupons in Retail Marketing 00:15:00 Retail Brand Management 00:15:00 Retail Operation Management Introduction to Retail Operations 00:15:00 Process Management 00:15:00 The Scope Of Operations Management 00:15:00 Managing The Store 00:15:00 Manage Your Suppliers 00:30:00 Negotiate The Right Deal With Suppliers 00:30:00 Functions Of The Retail Store 00:15:00 Responsibilities In The Retail Store 00:15:00 Effective Inventory Management 01:00:00 Retail Customer Service Strategy 00:15:00 Retail Customer Service Management 00:15:00 Quality management standards 00:30:00 Health And Safety Obligations For Retailers 00:15:00 Consumer Rights Act 00:30:00 Mock Exam Mock Exam- Retail and Operation Management Diploma 00:30:00 Final Exam Final Exam- Retail and Operation Management Diploma 00:30:00 Order Your Certificates and Transcripts Order Your Certificates and Transcripts 00:00:00

Description Xero Accounts course is about how to use Xero based on the most popular functions which you as a Xero operator needs to know how to use, in order to be proficient in using the software. The learning is structured in a practical way. You are given a practical scenario assignment. There are various tasks to complete. You are given the task to do and have a go at, and then the video answer is available. It is suggested that you: Read the task Watch the video Have a go at it yourself on your own system Rewatch the video (if necessary) - to reinforce the learning You'll learn how to set up a Xero system from scratch, how to enter opening balances, post customer invoices and credit notes, post supplier bills and credit notes, pay suppliers, petty cash, prepare a VAT return, reconcile the bank, reconcile the credit card, post journals, use the payroll function, write off bad debts, run reports amongst over things. This is a useful course if: You are thinking of working with the software, You are going for jobs which have a requirement for you to be able to use this software You want to put this skill on your CV, or You are a bookkeeper or accountant and will be using this for clients or even You run your own business and want to know how to use Xero for yourself. You will need to access to Xero Online. We give you the link to access the FREE online version. This will be sufficient The instructor is online to answer student queries daily and is in the middle of writing a book about this software. The course materials include: the handout of the assignment task show you how to access the software for free Successful completion of the course is the equivalent to being at the level of having a level 2 certificate in computerised accounts. The course will take about 6.5 hours to complete. What Will I Learn? By the end of the course you will be able to complete various common functions using Xero software In this course, you will learn how to: Enter the opening balances Amend the nominal ledger Add new customer and supplier details Post customer invoices and credit notes to the sales ledger Post supplier invoices and credit notes to the purchase ledger Enter the supplier cheques and record the customer receipts Post Petty Cash transactions Prepare the VAT return Reconcile the bank Post the wages journal Post adjustments to the accounts and produce month-end reports Who is the target audience? Bookkeepers and Accountants who will be using this for their clients Students who are going for jobs where the requirement is working knowledge of Xero Those who have studied accounting, but want practical knowledge of how to use a popular accounting software which will help them find employment Previous knowledge of accounting is not presumed or required Requirements You will need access to Xero accounts online in order to complete the assignment (we'll give you the link to get the free trial version of the software) Introduction Introduction FREE 00:02:00 Getting Started Introduction - Getting Started FREE 00:01:00 Signing up to Xero 00:04:00 Quick Tour of Xero 00:12:00 Initial Xero Settings 00:13:00 Chart of Accounts 00:14:00 Adding a Bank Account 00:08:00 Demo Company 00:04:00 Tracking Categories 00:06:00 Contacts 00:12:00 Invoices and Sales Introduction - Invoices and Sales 00:01:00 Sales Screens 00:04:00 Invoice Settings 00:13:00 Creating an Invoice 00:18:00 Repeating Invoices 00:07:00 Credit Notes 00:06:00 Quotes Settings 00:03:00 Creating Quotes 00:07:00 Other Invoicing Tasks 00:03:00 Sending Statements 00:03:00 Sales Reporting 00:05:00 Bills and Purchases Introduction - Bills and Purchases 00:01:00 Purchases Screens 00:04:00 Bill Settings 00:02:00 Creating a Bill 00:13:00 Repeating Bills 00:05:00 Credit Notes 00:10:00 Purchase Order Settings 00:02:00 Purchase Orders 00:08:00 Batch Payments 00:13:00 Other Billing Tasks 00:02:00 Sending Remittances 00:03:00 Purchases Reporting 00:05:00 Bank Accounts Introduction - Bank Accounts 00:01:00 Bank Accounts Screens 00:07:00 Automatic Matching 00:04:00 Reconciling Invoices 00:06:00 Reconciling Bills 00:03:00 Reconciling Spend Money 00:05:00 Reconciling Receive Money 00:04:00 Find and Match 00:04:00 Bank Rules 00:09:00 Cash Coding 00:03:00 Remove and Redo vs Unreconcile 00:04:00 Uploading Bank Transactions 00:07:00 Automatic Bank Feeds 00:06:00 Products and Services Introduction - Products and Services 00:01:00 Products and Services Screen 00:02:00 Adding Services 00:03:00 Adding Untracked Products 00:03:00 Adding Tracked Products 00:07:00 Fixed Assets Introduction - Fixed Assets 00:01:00 Fixed Assets Settings 00:06:00 Adding Assets from Bank Transactions 00:06:00 Adding Assets from Spend Money 00:05:00 Adding Assets from Bills 00:02:00 Depreciation 00:04:00 Payroll Introduction - Payroll 00:01:00 Payroll Settings 00:15:00 Adding Employees 00:18:00 Paying Employees 00:10:00 Payroll Filing 00:04:00 VAT Returns Introduction - VAT Returns 00:01:00 VAT Settings 00:02:00 VAT Returns - Manual Filing 00:06:00 VAT Returns - Digital Filing 00:02:00

Course Overview Persuasion is a highly valued skill in the corporate world. It is used in client negotiation, sales pitches, presentations, and many other aspects of business.  The Persuasion in Business Communications Level 02 course will teach you the art of persuasion in a business environment. It includes techniques, tips and tricks that are used by top business leaders and public speakers, to help you get your message across effectively. You will also learn the fundamental principles of influencing and how to get teams, colleagues and clients to take action. This complete guide examines every aspect of persuasion in business to equip you with the skills to persuade effectively in any business setting. From body language to pitching tips, it covers everything you need to know. This best selling Persuasion in Business Communications Level 02 has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth Persuasion in Business Communications Level 02 is suitable for anyone who wants to build their professional skill set and improve their expert knowledge. The Persuasion in Business Communications Level 02 is CPD-accredited, so you can be confident you're completing a quality training course will boost your CV and enhance your career potential. The Persuasion in Business Communications Level 02 is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn. After successfully completing the Persuasion in Business Communications Level 02, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Persuasion in Business Communications Level 02 will help you stand out from the crowd. You can also validate your certification on our website. We know that you are busy and that time is precious, so we have designed the Persuasion in Business Communications Level 02 to be completed at your own pace, whether that's part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device.  Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.

Guarantee the accuracy and quality of your accounting work by making use of the business world's most popular and trusted software. Xero- UK customer base grew by 51% compared to the same period last year. Xero is the UK's number one cloud accountancy software provider for small business finance. Whether in accounting, bookkeeping, payroll management, invoicing or any cloud-based cloud-based accounting you can name, it can be done with this course. So, if you are a business owner who wants to manage his accounts easily and accurately or an aspiring individual looking to add an invaluable skill to your arsenal, then this course bundle is the perfect way for you. Our Xero bundle will guide you step by step on how everything is done in this course. You will learn how to set up business accounts, invoices, sales, purchases, bills, fixed assets, VAT returns, Payroll management, and much more. How our Xero bundle will help you: You don't need to store files on your computer with cloud accounting You can handle your accounts from wherever you are It's safe and secure as well as user-friendly You can upgrade as needed to suit your business needs, and it makes collaboration easy How to sign up to Xero and get your account setup quickly and accurately Learn about Sales invoice layouts, creating and sending invoices How to create reports that you can then print or download How to set up and run a straightforward Payroll With a single payment, you will gain access to Level 3 Xero Accounting & Bookkeeping including 10 premium courses, an original hardcopy certificate, transcript and a student ID card. What courses are included in this Xero Bundle? Course 1: Xero Course 2: Xero Projects & Job Costing Course 3: Xero Advisor Training Course 4: Introduction to Accounting Course 5: Level 3 Tax Accounting Course 6: Certificate in Anti Money Laundering (AML) Course 7: Data Analysis in Microsoft Excel Complete Training Course 8: Decision Making Course 9: Effective Communication Skills Diploma Course 10: Time Management Course 11: Professional Bookkeeping Course Xero is the benchmark for cloud-based Accountancy software and the preferred platform for leading businesses, so experience in its use is a huge advantage. Benefits you'll get from choosing Apex Learning: Pay once and get lifetime access to 11 CPD courses from this Xero bundle Free e-Learning App for engaging reading materials & helpful assistance Certificates, student ID for the Xero course included in a one-time fee Accessible, informative modules of courses designed by expert instructors Study this Xero course from your computer, tablet or mobile device CPD accredited Xero course - improve the chance of gaining professional skills Gain valuable knowledge of Xero without leaving your home So, enrol Xero now to advance your career! You'll discover how to master the Xero skill while exploring relevant and essential topics. Course Curriculum of Xero Bundle Getting StartedIntroduction - Getting StartedSigning up to XeroQuick TourInitial SettingsChart of AccountsAdding a Bank AccountDemo CompanyTracking CategoriesContacts Invoices and SalesIntroduction - Invoices and SalesSales ScreensInvoice SettingsCreating an InvoiceRepeating InvoicesCredit NotesQuotes SettingsCreating QuotesOther Invoicing TasksSending StatementsSales Reporting Bills and PurchasesIntroduction - Bills and PurchasesPurchases ScreensBill SettingsCreating a BillRepeating BillsCredit NotesPurchase Order SettingsPurchase OrdersBatch PaymentsOther Billing TasksSending RemittancesPurchases Reporting Bank AccountsIntroduction - Bank AccountsBank Accounts ScreensAutomatic MatchingReconciling InvoicesReconciling BillsReconciling Spend MoneyReconciling Receive MoneyFind and MatchBank RulesCash CodingRemove and Redo vs UnreconciledUploading Bank TransactionsAutomatic Bank Feeds Products and ServicesIntroduction - Products and ServicesProducts and Services ScreenAdding ServicesAdding Untracked ProductsAdding Tracked Products Fixed AssetsIntroduction - Fixed AssetsFixed Assets SettingsAdding Assets from Bank TransactionsAdding Assets from Spend MoneyAdding Assets from BillsDepreciation PayrollIntroduction - PayrollPayroll SettingsAdding EmployeesPaying EmployeesPayroll Filing VAT ReturnsIntroduction - VAT ReturnsVAT SettingsVAT Returns - Manual FilingVAT Returns - Digital Filing Xero Projects & Job Costing Introduction Getting Started Setting up Staff Small Project Example Quotes Products & Services Invoicing Reporting Bigger Project Example Projects and Profit & Loss Thank You Xero Advisor Training Getting Started Setting up the System Customers and Suppliers Fixed Assets Bank Payments and Receipts Petty Cash Bank Reconciliation Business Credit Card Account Aged Reports Payroll and Journals VAT Return CIS Return Accrual and Prepayment Accrued Income and Deferred Income Depreciation Journal Management Reports Preparation of Budget --------- 10 more courses-------- How will I get my Xero Certificate? After successfully completing the Xero course, you can order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (Previously it was £6*11 = £66) Hard Copy Certificate: Free (For The Title Course: Previously it was £10) So, enrol Xero now to advance your career! CPD 110 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this Xero bundle. Requirements This Xero course has been designed to be fully compatible with tablets and smartphones. Career path This Xero course will lead you to many career opportunities, here are few prospects: Bookkeeper - £25,000 per annum Accountant - £30,000 per annum Account Specialist - £39,002 per annum Migration and Development Manager - £23,000 per annum Bookkeeping Supervisor - £29,000 per annum Accounts Assistant - - £21,000 per annum Certificates Certificate of completion Digital certificate - Included Certificate of completion Hard copy certificate - Included You will get the Hard Copy certificate for the title course (Level 3 Xero Training) absolutely Free! Other Hard Copy certificates are available for £10 each. Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost.

Property Wholesaling Masterclass Elevate your Property investment game with our Property Wholesaling Masterclass. Gain mastery over Property acquisition and risk mitigation. Unearth intelligent Property tax strategies. Learning Outcomes: Master Property acquisition techniques. Resolve objections in Property sales negotiations. Deploy Property risk mitigation strategies. Understand tax implications specific to Property. Identify Property licensing requirements and benefits. More Benefits: LIFETIME access Device Compatibility Free Workplace Management Toolkit Key Modules from Property Wholesaling Masterclass: Property Acquisition Secrets: Uncover lucrative Property acquisition tactics for stellar investment portfolios. Overcoming Objections in Property Sales: Learn key negotiation techniques to resolve Property sales objections effectively. Property Risk Mitigation Secrets: Implement proven Property risk mitigation strategies to secure your investments. Taxes and Property Ownership: Decode the complex tax landscape affecting Property ownership for tax-optimized returns. Property Licensing: Gain a comprehensive understanding of Property licensing requirements to operate legally. Property Maintenance Insurance: Navigate the Property insurance options to ensure the utmost protection for your assets.

The core principles gained from this course will help delegates have a better understanding of how to manage the relationships between sales and marketing stakeholders on the demand side and the manufacturing and other operational stakeholders on the supply side. PARTICIPANTS WILL LEARN HOW TO: • Take a different perspective on traditional data such as sales history and forecasts, as well as time-phased inventory projections and production capacity. • Recognise how their forecasts impact manufacturing schedules and inventory levels. • Assess whether they are producing enough products to meet sales demand. • Recognise how production is tied to finance and see the financial impact of production decisions, so appropriate adjustments may be then undertaken. COURSE TOPICS INCLUDE: What is S&OP? – Introduction – Definition and benefits S&OP processes – What information is required? – The stages of the S&OP process (including inputs & outputs) The integration of S&OP into a business – Critical success factors for an effective implementation – Typical roles and responsibility matrix

The Store Assistant role in the UK offers abundant job opportunities and a lucrative career in the retail sector. With a high demand for skilled individuals, this field presents a promising path for job seekers. Recent statistics reveal a significant number of vacancies across the country, showcasing the continuous need for Store Assistants. The average salary for a Store Assistant ranges between £16,000 and £21,000 per year, providing a stable income. Join the retail industry as a Store Assistant and unlock a rewarding career with growth potential and exciting prospects. Main Courses: Store Assistant Additional Bonus Courses: Course 01: Effective Communication Skill Course 02: Phone-Based Customer Service Store Assistant Course Learning Outcome: Learn about the role and responsibilities of store assistants How is retail management managed Concepts about visual merchandising How to control consumer behavior How to deal with customers How to manage transactions with suppliers Understand store psychology Key Highlights for Internal Auditor Course: CPD Accredited Store Assistant Course Unlimited Retake Exam & Tutor Support Easy Accessibility to the Store Assistant Course Materials 100% Learning Satisfaction Guarantee Lifetime Store Assistant Course Access & 24/7 Support Self-paced Store Assistant Course Modules Covers to Explore Multiple Job Positions Curriculum Breakdown of the Courses: Store Assistant Introduction to Store Assistant Roles and Responsibilities of a Store Assistant Introduction to Retail Management Managing a Retail Store Visual Merchandising Consumer Behaviour Dealing with Customers Dealing with Suppliers Store Psychology Legislations Related to Retail CPD 20 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this Store Assistant course. Besides, this course recommended for- Store Manager Store Staff Assistant Shop Manager Store HR Director Store Management Apprentice Requirements Learners seeking to enrol for this course should meet the following requirements; Basic knowledge of English Language, which already you have Basic Knowledge of Information & Communication Technologies for studying online or digital platform. Stable Internet or Data connection in your learning devices. Career path After completing this course, you can explore trendy and in-demand jobs related to Store Assistant, such as- Retail Sales Assistant: £15,000 to £20,000 per year Visual Merchandiser: £18,000 to £25,000 per year Store Supervisor: £20,000 to £25,000 per year Retail Store Manager: £25,000 to £35,000 per year Merchandising Coordinator: £20,000 to £28,000 per year Certificates Certificate of completion Digital certificate - Included After successfully completing this course, you get 3 PDF certificates for free. Certificate of completion Hard copy certificate - Included After successfully completing this course, you get 3 hardcopy certificates for free. The delivery charge of each hardcopy certificate inside the UK is £3.99 and international students need to pay £9.99 per certificate to get their hardcopy.

Get a Job in Sales: Your Fast Track to Career Success Course Overview "Get a Job in Sales: Your Fast Track to Career Success" is an essential course designed to equip you with the skills and strategies needed to break into the competitive sales industry. Covering key topics such as interview preparation, effective communication, and how to navigate the job application process, this course provides a clear roadmap for securing a role in sales. With insights into the expectations of employers and techniques for excelling in interviews, learners will gain the confidence to step into a sales career and make an immediate impact. The course also highlights how to tailor your CV, present yourself professionally, and successfully close the deal in interviews. Upon completion, you will be well-prepared to enter the workforce with a competitive edge. Course Description This course provides in-depth guidance on how to successfully land a job in sales. It covers the core steps of preparing for interviews, understanding the sales process, and learning how to present yourself as an attractive candidate to potential employers. Learners will explore strategies to create an impressive CV, master the art of communication, and develop confidence for sales-related job interviews. The course also provides insight into employer expectations, helping learners understand what sales teams look for in candidates. By completing the course, learners will have the knowledge and tools to effectively navigate the job search, perform well in interviews, and position themselves for success in sales roles across various industries. This is a great starting point for anyone looking to build a rewarding career in sales. Get a Job in Sales: Your Fast Track to Career Success Curriculum Module 01: Introduction to Sales Careers Module 02: Preparing for Job Applications Module 03: Mastering Interview Skills Module 04: Effective Communication in Sales Interviews Module 05: Navigating the Job Market and Employer Expectations Module 06: Closing the Deal: Landing Your Sales Job (See full curriculum) Who is this course for? Individuals seeking to begin a career in sales. Professionals aiming to transition into a sales role. Beginners with an interest in sales and business development. Anyone looking to enhance their job application and interview skills. Career Path Sales Executive Business Development Representative Account Manager Sales Consultant Retail Sales Associate Inside Sales Representative Field Sales Representative

Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Will be downloadable when all lectures have been completed.