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Overview This Strategic Marketing course will unlock your full potential and will show you how to excel in a career in Strategic Marketing. So upskill now and reach your full potential. Everything you need to get started in Strategic Marketing is available in this course. Learning and progressing are the hallmarks of personal development. This Strategic Marketing will quickly teach you the must-have skills needed to start in the relevant industry. In This Mental Health Course, You Will: Learn strategies to boost your workplace efficiency. Hone your Strategic Marketing skills to help you advance your career. Acquire a comprehensive understanding of various Strategic Marketing topics and tips from industry experts. Learn in-demand Strategic Marketing skills that are in high demand among UK employers, which will help you to kickstart your career. This Strategic Marketing course covers everything you must know to stand against the tough competition in the Strategic Marketing field.  The future is truly yours to seize with this Strategic Marketing. Enrol today and complete the course to achieve a Strategic Marketing certificate that can change your professional career forever. Additional Perks of Buying a Course From Institute of Mental Health Study online - whenever and wherever you want. One-to-one support from a dedicated tutor throughout your course. Certificate immediately upon course completion 100% Money back guarantee Exclusive discounts on your next course purchase from Institute of Mental Health Enrolling in the Strategic Marketing course can assist you in getting into your desired career quicker than you ever imagined. So without further ado, start now. Process of Evaluation After studying the Strategic Marketing course, your skills and knowledge will be tested with a MCQ exam or assignment. You must get a score of 60% to pass the test and get your certificate.  Certificate of Achievement Upon successfully completing the Strategic Marketing course, you will get your CPD accredited digital certificate immediately. And you can also claim the hardcopy certificate completely free of charge. All you have to do is pay a shipping charge of just £3.99. Who Is This Course for? This Strategic Marketing is suitable for anyone aspiring to start a career in Strategic Marketing; even if you are new to this and have no prior knowledge on Strategic Marketing, this course is going to be very easy for you to understand.  And if you are already working in the Strategic Marketing field, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level.  Taking this Strategic Marketing course is a win-win for you in all aspects.  This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements This Strategic Marketing course has no prerequisite.  You don't need any educational qualification or experience to enrol in the Strategic Marketing course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online Strategic Marketing course. Moreover, this course allows you to learn at your own pace while developing transferable and marketable skills. Course Curriculum Module 01: An Introduction to Strategic Planning An Introduction to Strategic Planning 00:17:00 Module 02: Development of a Strategic Plan Development of a Strategic Plan 00:24:00 Module 03: Strategic Planning for Marketing Strategic Planning for Marketing 00:12:00 Module 04: Strategic and Marketing Analysis Strategic and Marketing Analysis 00:14:00 Module 05: Internal Analysis Internal Analysis 00:24:00 Module 06: External Analysis External Analysis 00:24:00 Module 07: Market Segmentation, Targeting and Positioning Market Segmentation, Targeting and Positioning 00:16:00 Module 08: Approaches to Customer Analysis Approaches to Customer Analysis 00:22:00 Module 09: Approaches to Competitor Analysis Approaches to Competitor Analysis 00:25:00

Want to level up your social media channels and skills, and learn how to run smart and effective paid social media campaigns on Facebook and Instagram?

Why Join Digital Marketing Training Course at Osborne Training Osborne Training is well Recognised for quality Regular Lectures led by Industry Expert Tutors Unlimited Access to the State of the Art Virtual Learning Campus Exclusive Access to High quality study materials Flexible payment option available Join Digital Marketing Training course as Pure Online or Blended with Classroom Delivery Access to Digital Marketing Internship for 3 months at the end of the training Unlimited Tutorial Support from expert tutors Get a Student Discount Card from NUS* Get a Free Tablet PC for limited period* Practical Hands-on Projects, Practical focused Assignments and Group-work for greater skills enhancement and understanding real life issues for real life problems Once you complete the bookkeeping course, you will get a certificate from Osborne Training confirming your professional Digital Marketing Qualifications. What jobs could I qualify for? Senior Digital Marketing Manager Digital Marketing Coordinator Executive Digital Marketing Strategist Digital Marketing Consultant In these roles, you could earn on average more than £40,000 annually (source: Reed Salary Checker, UK). Moreover, many go on to become successful (Millionaire sometime) entrepreneur by offering Digital Marketing services or formulating successful Digital Marketing Strategy for their own business. Digital Marketing Qualifications Digital Marketing Qualifications at Osborne Training are developed in Association with Google. Osborne Training offers Total Digital Marketing Course which combines all major skills required to be a successful Digital Marketeer and you also have option to join a complementary Internship at the end of your course. In joining the Total Digital Marketing Course at Osborne Training, you will make one of the greatest decision of your career and can look forward to a successful career in digital marketing. Digital Marketing Course Overview Total Digital Marketing Course covers major areas of Digital Marketing to make you completely ready for the digital era. The Digital Marketing course comes with optional Internship at the end of the training making you highly employable. Practical focused and hands-on approach of the training method helps you to be ready to offer real life solutions for real life problems. Digital Marketing Training Course Content Basics of marketing Marketing In Digital Era All About Web Search Engine Optimization Search Engine Marketing Affiliate Marketing Social Media Marketing Email marketing and nurturing (inbound) Mobile app marketing Content marketing Web, mobile and app analytics Growth Hacking Creating robust digital marketing strategy

Getting Started The MSc Project Management programme is designed to show people from any discipline or degree how to manage projects. This program aims to identify, develop and perform essential skills and techniques needed for expertise in Project Management. The programme focuses on enhancing graduate and practicing engineers' knowledge and skills in relevant management skills, principles, and procedures. This course equips students with the skills and knowledge necessary to contribute to project management research significantly. The programme comprises two phases; the first is the Qualifi Level 7 Diploma in Business Strategy, awarded by Qualifi and delivered by the School of Business and Technology London. The second phase is the MSc Project Management Top-Up, awarded and delivered 100% online by Anglia Ruskin University. At Anglia Ruskin University, you will study through Canvas, a world-class online Learning Management System (LMS), accessed from your phone, pc or tablet at home or on the move. Canvas provides instant access to study materials, forums, and support from tutors and classmates, as well as enabling easy submission of your assignments. After successfully completing your studies, you'll be invited to attend a graduation ceremony on campus at Anglia Ruskin University. If attending the ceremony in person is not possible, we'll arrange to send your certificate to you. School of Business and Technology London partners with Chestnut Education Group to promote this programme. About Awarding Body Anglia Ruskin University began in 1858 as the Cambridge School of Art founded by William Beaumont. It was then merged with the Cambridge shire College of Arts and Technology and the Essex Institute of Higher Education and was renamed Anglia Polytechnic. It was then given university status in 1992 and renamed Anglia Ruskin University in 2005. The university has campuses in the UK (Cambridge, Chelmsford, London and Peterborough), as well as they are partnered with institutions around the world including Berlin, Budapest, Trinidad, Singapore and Kuala Lumpur. Assessment Assignments and Project No examinations Entry Requirements A bachelor's degree Applicant without a bachelor's degree but holding significant managerial experience will be considered for entry on a case-by-case basis. Further, candidates are also required to demonstrate their English language proficiency. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. Structure Phase 1 - Qualifi Level 7 Diploma in Business Strategy Programme Structure Mandatory Units Unit 703: Strategic Marketing Unit code: M/506/9074 TQT :150 Credit :15 This unit will explore the fundamental models, techniques, and theories that form the marketing foundation and can contribute to achieving strategic objectives. Additionally, it will impart learners with a critical comprehension of the marketing function within intricate organizations. Unit 704: Finance for Managers Unit code: D/506/9071 TQT :150 Credit :15 The focus of this unit is to assist learners in comprehending and effectively utilizing financial information and data. This unit holds significance for learners as it underpins informed decision-making. Unit 705: Strategic Direction Unit code: D/506/9068 TQT :150 Credit :15 This unit will delve into an organization's strategic aims and objectives, emphasizing their importance in establishing direction and gauging success and progress. Furthermore, the unit will examine how various strategic options may prompt the organization to alter its course. Unit 706: Strategic Planning Unit code: Y/506/9070 TQT :150 Credit :15 This unit focuses on the importance of the strategic planning process in crafting suitable strategies and creating a plan that garners support from stakeholders and other organizational leaders. Additionally, the unit addresses the critical evaluation of the program and its subsequent success. Unit 707: Creative and Innovative Management Unit code: H/618/0795 TQT :150 Credit :15 This unit equips the learner with the knowledge to acknowledge the significance of creative and innovative management concepts for organizations, as well as the skills to put this understanding into practice effectively. Unit 708: Managing Corporate Responsibility in the Wider Business Environment Unit code: K/618/0796 TQT :100 Credit :10 This unit offers the learner insight into how legislation and global integration impact the decisions, policies, processes, and activities carried out by organizations. Specialism Units GENERAL MANAGEMENT SPECIALISM Unit 701: Research Method Unit code: Y/506/9133 TQT :200 Credit :20 The objective of this unit is to enhance the learner's knowledge and comprehension of academic practices and research methodologies. It employs a problem-based learning approach to cultivate practical proficiency in areas relevant to educational practice and research within business and management. Unit 702: Development as a Strategic Manager Unit code: J/506/9064 TQT :150 Credit :15 This unit seeks to foster organizational and self-awareness in learners. It establishes the groundwork for a self-critical and reflective approach to personal development, which is crucial for learners operating at a strategic level. Additionally, it considers broader organizational and environmental factors, recognizing their role as contributors to the overall strategic success of both the individual and the organization.   HUMAN RESOURCES MANAGEMENT SPECIALISM Unit 709: Contemporary Human Resource Management Unit code: Y/615/3304 TQT :100 Credit :10 The objective of this unit is to empower learners with the capacity to comprehend and assess the influence of internal and external environmental factors on organizational strategy and people management. Additionally, it aims to enable the learner to analyze various organizational contexts and devise strategies to address these ecological forces while recognizing the role of HR professionals in contributing to this process. Unit 710: Resourcing, Talent Management and Development Unit code: K/615/3307 TQT :150 Credit :15 This unit aims to cultivate proficiency in comprehending and analyzing employment markets and demographic trends to devise and execute effective, ethical, and fitting strategies for resourcing, retention, talent management, and development. Additionally, it will explore the potential and constraints of learning and talent development policies and procedures in shaping and attaining objectives at the national, organizational, group, and individual levels. Learners will evaluate the pivotal role of HRM professionals in formulating, implementing, and assessing strategic planning pertinent to employee resourcing, talent management, and development. Unit 711: Performance Management Unit code: M/615/3308 TQT :100 Credit :10 The objective of this unit is to empower learners with the knowledge to grasp the key factors that impact employee performance across all levels within an organisation and how these factors can be effectively managed. Additionally, it aims to equip learners with the understanding to create and execute suitable HR practices and strategies aligned with Performance Management.   FINANCE SPECIALISM Unit 712: Business Finance Unit code: R/618/8634 TQT :100 Credit :10 This unit seeks to enhance students' knowledge and comprehension of management accounting techniques tailored for small businesses. It also introduces students to applying management accounting information in effectively managing small companies through planning, organizing, executing, and controlling activities. Unit 713: International Financial Management Unit code: Y/618/8635 TQT :150 Credit :15 This module fosters students' comprehension and expertise in investments beyond national boundaries. It delves into matters that transcend domestic economies, encompassing the handling of foreign currencies and addressing international economic and cultural disparities. As a result, this module provides students with the skills needed to navigate the intricate realm of international finance. Unit 709: Contemporary Human Resource Management Unit code: Y/615/3304 TQT :100 Credit :10 The objective of this unit is to empower learners with the capacity to comprehend and assess the influence of internal and external environmental factors on organizational strategy and people management. Additionally, it aims to enable the learner to analyze various organizational contexts and devise strategies to address these ecological forces while recognizing the role of HR professionals in contributing to this process.   MARKETING SPECIALISM Unit 714: Customer Growth Marketing Unit code: D/618/8636 TQT :100 Credit :10 The primary objective of this module is to conduct a critical examination of the tools and methods employed to achieve successful customer growth across various contexts. Through this, students will cultivate an essential grasp of the factors that shape consumer behaviour and assess relevant literature and theories elucidating consumer motivation and customer relationships. Additionally, students will be able to scrutinize an organization's marketing strategy and showcase the implementation of crucial concepts, elements, and tools within the business environment. Unit 715: Advanced Strategic Marketing Unit code: H/618/8637 TQT :150 Credit :15 The Marketing Strategy module builds upon the pre-existing knowledge that students and practitioners have regarding marketing principles. It aims to empower candidates to suggest strategic approaches to emerging market trends. It encourages them to contemplate the repercussions of marketing and its interplay with other facets of the organization. Unit 709: Contemporary Human Resource Management Unit code: Y/615/3304 TQT :100 Credit :10 The objective of this unit is to empower learners with the capacity to comprehend and assess the influence of internal and external environmental factors on organizational strategy and people management. Additionally, it aims to enable the learner to analyze various organizational contexts and devise strategies to address these ecological forces while recognizing the role of HR professionals in contributing to this process.   PROJECT MANAGEMENT SPECIALISM Unit 716: Planning, Controlling and Leading a Project Unit code: K/618/8638 TQT :150 Credit :15 This unit is designed to acquaint learners with the practical aspects of initiating and overseeing a project. Additionally, it will familiarize them with the unique challenges of project management in the global business landscape. The unit encourages critical thinking about project management, viewing it as a complex, process-driven cultural system that is continually evolving through the collaborative efforts of high-performing teams. With an increasing number of firms engaging in project development and management activities, acquiring a sound understanding of efficient project management becomes crucial. Learners will delve into the roles and responsibilities of project team members and examine various levels of management skills, placing special emphasis on success factors, monitoring, and control. Unit 717: Procurement Risk and Contract Management Unit code: M/618/8639 TQT :100 Credit :10 The objective of this unit is to empower students with a comprehensive understanding of the fundamental principles of procurement. It emphasizes the significance of recognizing and mitigating risks associated with procurement and contract management. Additionally, learners will cultivate a critical appreciation for the various legislative frameworks that play a crucial role in procurement and explore frameworks for assessing risks within the procurement context. Unit 718: Advanced Project and Logistics Management Unit code: H/618/8640 TQT :100 Credit :10 The goal of this unit is to enable the learner to grasp the concepts of portfolio management and its related characteristics. It will also delve into the significance of having a Project Management Office, exploring the stages of establishing an effective PMO. Additionally, learners will assess the supply chain ecosystem and evaluate IT frameworks suitable for managing the complexities of logistics and the supply chain.   Phase 2 - MSc Project Management Top-Up Programme Structure Project Management Systems Project Management Techniques Dissertation (Major Project)   Delivery Methods The programme comprises two phases; the first is the Qualifi Level 7 Diploma in Business Strategy, awarded by Qualifi and delivered by the School of Business and Technology London. The School of Business and Technology London offers flexible learning methods, including online and blended learning, allowing students to choose the mode of study that suits their preferences and schedules. The program is self-paced and facilitated through an advanced Learning Management System. Students can easily interact with tutors through the SBTL Support Desk Portal System for course material discussions, guidance, assistance, and assessment feedback on assignments. School of Business and Technology London provides exceptional support and infrastructure for online and blended learning. Students benefit from dedicated tutors who guide and support them throughout their learning journey, ensuring a high level of assistance. The second phase is the MSc Project Management Top-Up, awarded and delivered 100% online by Anglia Ruskin University. At Anglia Ruskin University, you will study through Canvas, a world-class online Learning Management System (LMS), accessed from your phone, pc or tablet at home or on the move. Canvas provides instant access to study materials, forums, and support from tutors and classmates, as well as enabling easy submission of your assignments. After successfully completing your studies, you'll be invited to attend a graduation ceremony on campus at Anglia Ruskin University. If attending the ceremony in person is not possible, we'll arrange to send your certificate to you. School of Business and Technology London partners with Chestnut Education Group to promote this programme. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.

In our constantly changing environment, if you always do what you've always done, then you'll always get what you've always got - and that's not enough! Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition. In this workshop, we look at how to build a customer-focused strategic marketing plan to pin-point your milestones to success over a 12-month period. This programme will help participants to: Understand the key questions that a strategic marketing plan should answer Understand the value of customer and competitor insight and how to develop actionable insights to guide your plan Conduct a market analysis and identify the barriers and drivers to success Learn how to build a customer buying journey and how to identify the most valuable customers Develop a customer-focused strategy and customer engagement plans Develop core messages and winning tactics to engage with your key customers Identify the key metrics to review and measure to keep your plans on track 1 Situational analysis Introduction to marketing strategy Market and competitor analysis and insight generation Understanding the customer buying journey How to segment customers to identify your most valuable customer opportunities Identifying the barriers and drivers to your success 2 Strategy Introduction to strategy How to build strategic imperatives and SMART objectives How brand vision and positioning drive customer focus A guide to building key message themes 3 Tactics, messaging and measurement Introduction to building customer-focused tactics How to build a customer-engagement plan How to build key messages and a customer-focused tactical plan A practical guide to developing key metrics to review success and keep your plans on track Actionable outcomes Throughout the programme we will use your own product examples to build your plan, participants will: Learn best practice examples of strategic planning Discover market and customer opportunities to strengthen your competitive edge Create a strategic plan that can be implemented immediately within your business Start planning compelling marketing messages to reach the right customer at the right time Receive immediate feedback on your strategic marketing plan Have the opportunity to share common issues and solutions with colleagues in the group