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We Deliver Neonatal, Paediatric & Adult Intensive Care Nurse Training Programmes Face to face clinical skills training is supported by our platform which provides relatable and impactful content that helps nurses develop their leadership skills, embed their learning and earn certified CPD. See course content. Available World-Wide Delivered by prominent nurse educators and senior current ICU doctors with global experience in public and private healthcare We take pride in uplifting capabilities, inspiring the nursing workforce and improving patient care Overview Theoretical knowledge, clinical skills & competencies NICU Intensive Care Nurse Training This course will provide: Development of foundation to deeper theoretical knowledge and skills within various topics in critical care Demonstration of application of knowledge and understanding in practice Problem solving through critical analysis and evaluation of complex situations Maintaining quality care and positive patient experience Proactively manage problems, issues and challenges as they present Workforce management Risk management skills Decision making skills Course Structure: On the first day the participants will be allocated to groups in order to facilitate the practical skills teaching. The participants are encouraged to utilise this group for study purposes throughout this course. Each group will be allocated a senior nurse coach who will be their point of contact for queries and provide support throughout the course and for a period after the course has finished, until the participants have achieved their competencies in their respective place of work. Each participant will be given a workbook populated with competencies for each of the 7 topics within NICU. This workbook will provide guidance and it is intended for the participants to use it in their clinical practice. The participants will require a senior nurse allocated to them locally in their respective hospital who can oversee the application of the gained knowledge in practice. The participants will be assessed throughout the course via: Active participation Simulation in applying knowledge during workshops and practical sessions Completion of workbook and record achievements Reflective practice Contact us for a full training schedule 2. PICU Intensive Care Nurse Training This course will provide: Development of foundation to deeper theoretical knowledge and skills within various topics in critical care Demonstration of application of knowledge and understanding in practice Problem solving through critical analysis and evaluation of complex situations Maintaining quality care and positive patient experience Proactively manage problems, issues and challenges as they present Workforce management Risk management skills Decision making skills Course Structure: On the first day the participants will be allocated to groups in order to facilitate the practical skills teaching. The participants are encouraged to utilise this group for study purposes throughout this course. Each group will be allocated a senior nurse coach who will be their point of contact for queries and provide support throughout the course and for a period after the course has finished, until the participants have achieved their competencies in their respective place of work. Each participant will be given a workbook populated with competencies for each of the 12 topics within PICU. This workbook will provide guidance and it is intended for the participants to use it in their clinical practice. The participants will require a senior nurse allocated to them locally in their respective hospital who can oversee the application of the gained knowledge in practice The participants will be assessed throughout the course via: Active participation Simulation in applying knowledge during workshops and practical sessions Completion of workbook and record achievements Reflective practice Contact us for a full training schedule 3. AICU Intensive Care Nurse Training This course will provide: Development of foundation to deeper theoretical knowledge and skills within various topics in critical care Demonstration of application of knowledge and understanding in practice Problem solving through critical analysis and evaluation of complex situations Maintaining quality care and positive patient experience Proactively manage problems, issues and challenges as they present Workforce management: safe staffing levels, utilising skill mix, safe and effective patient care Ability to assess the complex patient in the ICU Rehabilitation and recovery planning for ICU patients Risk management skills Decision making skills Course Structure: On the first day the participants will be allocated to groups in order to facilitate the practical skills teaching. The participants are encouraged to utilise this group for study purposes throughout this course. Each group will be allocated a senior nurse coach who will be their point of contact for queries and provide support throughout the course and for a period after the course has finished, until the participants have achieved their competencies in their respective place of work. Each participant will be given a workbook populated with competencies for each of the 13 topics within adult critical care. This workbook will provide guidance and it is intended for the participants to use it in their clinical practice. The participants will require a senior nurse allocated to them locally in their respective hospital who can oversee the application of the gained knowledge in practice. Course Content The content helps nurses succeed in gaining essential skills to excel in day-to-day work activities, such as; communicating with colleagues and patients, conducting difficult conversations, knowing how to lead and motivate teams and problem solving. The content is mapped to the leadership requirements as stated by the UK Royal Colleges, including the Royal College of Nursing What is the role of leader? Building and Leading Successful teams CPDwatch Building and Leading Successful teams Building and Leading Successful teams Leading with Values and Ethics CPDwatch Leading with Values and Ethics Leading with Values and Ethics watch Leadership Insights on Leading with Executive Presence Leadership Insights on Leading with Executive Presence watch Leadership Insights on Building & Leading Teams Leadership Insights on Building & Leading Teams watch Leadership Toolkit: Facilitating a Workshop Leadership Toolkit: Facilitating a Workshop watch Leadership Toolkit: Facilitating a Brainstorming Session Leadership Toolkit: Facilitating a Brainstorming Session watch Leadership Toolkit: Running a Team Debrief Leadership Toolkit: Running a Team Debrief watch The Characteristics of an Accountable Leader The Characteristics of an Accountable Leader Leading through Shared Vision CPDwatch Leading through Shared Vision Leading through Shared Vision watch Evaluating Your Management Style Evaluating Your Management Style watch The Adaptive Leader: Be an Iceberg The Adaptive Leader: Be an Iceberg The Collaborative Leader CPDwatch The Collaborative Leader The Collaborative Leader Leading through Problem Solving and Decision Making CPDwatch Leading through Problem Solving and Decision Making Leading through Problem Solving and Decision Making watch Leadership Insights on Leading Diversity Leadership Insights on Leading Diversity watch Leadership Insights on Judgment and Decisiveness Leadership Insights on Judgment and Decisiveness Leading with Judgment and Decisiveness CPDwatch Leading with Judgment and Decisiveness Leading with Judgment and Decisiveness Accountable Leadership CPDwatch Accountable Leadership Accountable Leadership watch Leadership Insights on Being Accountable Leadership Insights on Being Accountable watch Expert Insights on Networking & Building Relationships Expert Insights on Networking & Building Relationships watch Building Your Professional Network Building Your Professional Network watch Leadership Insights on Networking with your Peers Leadership Insights on Networking with your Peers watch Networking to Improve Leadership Effectiveness Networking to Improve Leadership Effectiveness watch Empowering Employees Empowering Employees read MIT Sloan Management Review on New Leader Transitions MIT Sloan Management Review on New Leader Transitions read All the Leader You Can Be: The Science of Achieving Extraordinary Executive Presence All the Leader You Can Be: The Science of Achieving Extraordinary Executive Presence read MIT Sloan Management Review on The Adaptive Leader MIT Sloan Management Review on The Adaptive Leader read MIT Sloan Management Review Article on Looking for Opportunity in the Midst of Crisis MIT Sloan Management Review Article on Looking for Opportunity in the Midst of Crisis read Executive Presence: The Art of Commanding Respect like a CEO, Second Edition Executive Presence: The Art of Commanding Respect like a CEO, Second Edition read MIT Sloan Management Review on Leader as Motivator MIT Sloan Management Review on Leader as Motivator listen The Accountable Leader: Developing Effective Leadership Through Managerial Accountability The Accountable Leader: Developing Effective Leadership Through Managerial Accountability listen From Bud to Boss: Secrets to a Successful Transition to Remarkable Leadership From Bud to Boss: Secrets to a Successful Transition to Remarkable Leadership listen Strategic Connections: The New Face of Networking in a Collaborative World Strategic Connections: The New Face of Networking in a Collaborative World listen The Courage Way: Leading and Living with Integrity The Courage Way: Leading and Living with Integrity listen Executive Presence: The Art of Commanding Respect Like a CEO Executive Presence: The Art of Commanding Respect Like a CEO The importance of skillful communication Leading across Cultures CPDwatch Leading across Cultures Leading across Cultures watch Leadership Insights on Setting and Managing Priorities Leadership Insights on Setting and Managing Priorities watch Expert Insights on Collaboration Expert Insights on Collaboration Becoming a Successful Collaborator CPDwatch Becoming a Successful Collaborator Becoming a Successful Collaborator Leading with Judgment and Decisiveness CPDwatch Leading with Judgment and Decisiveness Leading with Judgment and Decisiveness watch Managing Conflict across Cultures Managing Conflict across Cultures watch Managing Conflict in High Performance Teams Managing Conflict in High Performance Teams watch Leadership Insights on Conflict Management Leadership Insights on Conflict Management The Collaborative Leader CPDwatch The Collaborative Leader The Collaborative Leader watch Leadership Insights on Leading Across Cultures Leadership Insights on Leading Across Cultures Leading Diversity CPDwatch Leading Diversity Leading Diversity Encouraging Team Communication and Collaboration CPDwatch Encouraging Team Communication and Collaboration Encouraging Team Communication and Collaboration Navigating Challenging Situations with Diplomacy and Tact CPDwatch Navigating Challenging Situations with Diplomacy and Tact Navigating Challenging Situations with Diplomacy and Tact Facing Virtual Team Challenges CPDwatch Facing Virtual Team Challenges Facing Virtual Team Challenges watch Leadership Insights on Problem Solving & Decision Making Leadership Insights on Problem Solving & Decision Making watch Leadership Insights on Leading through Disruption Leadership Insights on Leading through Disruption watch Leadership Insights on Leading through Motivation Leadership Insights on Leading through Motivation Leading Others through Conflict CPDwatch Leading Others through Conflict Leading Others through Conflict Cultivating Cross-functional Team Collaboration CPDwatch Cultivating Cross-functional Team Collaboration Cultivating Cross-functional Team Collaboration watch Running a Team Debrief Running a Team Debrief watch Leaders Have to Be Human Leaders Have to Be Human watch Collaborating Beyond the Team Collaborating Beyond the Team watch How the Power of Listening Can Reveal Your Team's Motivating Tensions How the Power of Listening Can Reveal Your Team's Motivating Tensions read Successful Time Management: How to be Organized, Productive and Get Things Done Successful Time Management: How to be Organized, Productive and Get Things Done read Managing Conflict at Work: Understanding and Resolving Conflict for Productive Working Relationships Managing Conflict at Work: Understanding and Resolving Conflict for Productive Working Relationships read Conflict Management Conflict Management read Committed Teams: Three Steps to Inspiring Passion and Performance Committed Teams: Three Steps to Inspiring Passion and Performance read Building the Team Organisation: How to Open Minds, Resolve Conflict, and Ensure Cooperation Building the Team Organisation: How to Open Minds, Resolve Conflict, and Ensure Cooperation read MIT Sloan Management Review on Problem Solving and Decision Making MIT Sloan Management Review on Problem Solving and Decision Making read Communicate Like a Leader: Connecting Strategically to Coach, Inspire, and Get Things Done Communicate Like a Leader: Connecting Strategically to Coach, Inspire, and Get Things Done read MIT Sloan Management Review on Negotiation MIT Sloan Management Review on Negotiation read 5 Critical Conversations to Talent Development: Tips, Tools & Intelligence for Developing Talent 5 Critical Conversations to Talent Development: Tips, Tools & Intelligence for Developing Talent read MIT Sloan Management Review on Developing People MIT Sloan Management Review on Developing People read MIT Sloan Management Review on Cross-Functional Collaboration MIT Sloan Management Review on Cross-Functional Collaboration listen Opening Doors to Teamwork and Collaboration: 4 Keys That Change Everything Opening Doors to Teamwork and Collaboration: 4 Keys That Change Everything How to create and lead change Contributing as a Virtual Team Member CPDwatch Contributing as a Virtual Team Member Contributing as a Virtual Team Member Leading Innovation CPDwatch Leading Innovation Leading Innovation Leading with Strategic Thinking CPDwatch Leading with Strategic Thinking Leading with Strategic Thinking watch Leadership Insights on Strategic Thinking Leadership Insights on Strategic Thinking Building and Leading Successful Teams CPDwatch Building and Leading Successful Teams Building and Leading Successful Teams watch Leadership Insights on Building & Leading Teams Leadership Insights on Building & Leading Teams Creating a Successful Business Execution Culture CPDwatch Creating a Successful Business Execution Culture Creating a Successful Business Execution Culture watch How to Build Trust in a Team How to Build Trust in a Team watch Leadership Insights on Leading Innovation Leadership Insights on Leading Innovation watch Leadership Insights on Leading a Culture of Execution Leadership Insights on Leading a Culture of Execution watch Leadership Insights on Leading through Change Leadership Insights on Leading through Change Leading through the Challenge of Change CPDwatch Leading through the Challenge of Change Leading through the Challenge of Change watch Leadership Insights on Leading Collaboratively Leadership Insights on Leading Collaboratively Facilitating Sustainable Change CPDwatch Facilitating Sustainable Change Facilitating Sustainable Change watch Disruptive Leadership Disruptive Leadership read Learning to Think Strategically Learning to Think Strategically read Leading with Strategic Thinking: Four Ways Effective Leaders Gain Insight, Drive Change, and Get Results Leading with Strategic Thinking: Four Ways Effective Leaders Gain Insight, Drive Change, and Get Results read Demystifying Strategic Thinking: Lessons from Leading CEOs Demystifying Strategic Thinking: Lessons from Leading CEOs read MIT Sloan Management Review on Building and Leading Teams MIT Sloan Management Review on Building and Leading Teams read Virtual Leadership: Practical Strategies for Getting the Best Out of Virtual Work and Virtual Teams Virtual Leadership: Practical Strategies for Getting the Best Out of Virtual Work and Virtual Teams read Managing and Leading People through Organizational Change: The Theory and Practice of Sustaining Change through People Managing and Leading People through Organizational Change: The Theory and Practice of Sustaining Change through People read The Effective Change Manager's Handbook: Essential Guidance to the Change Management Body of Knowledge The Effective Change Manager's Handbook: Essential Guidance to the Change Management Body of Knowledge read Choosing to Change: An Alternative Understanding of Change Management Choosing to Change: An Alternative Understanding of Change Management Why leaders should possess emotional intelligence Leading by Developing People CPDwatch Leading by Developing People Leading by Developing People watch Leadership Insights on Critical Thinking Leadership Insights on Critical Thinking watch Knowing When to Think Critically Knowing When to Think Critically Developing Your Critical Thinking and Cognitive Flexibility CPDwatch Developing Your Critical Thinking and Cognitive Flexibility Developing Your Critical Thinking and Cognitive Flexibility Leading through Setting and Managing Priorities CPDwatch Leading through Setting and Managing Priorities Leading through Setting and Managing Priorities watch Managing Priorities Managing Priorities watch Leadership Insights on Leading with Values & Ethics Leadership Insights on Leading with Values & Ethics The Collaborative Leader CPDwatch The Collaborative Leader The Collaborative Leader The Agile Leader CPDwatch The Agile Leader The Agile Leader watch Disruptive Leadership Disruptive Leadership Make The Time You Need: Get Organised CPDwatch Make The Time You Need: Get Organised Make The Time You Need: Get Organised watch Leadership Insights on Emotional Intelligence Leadership Insights on Emotional Intelligence Becoming an Emotionally Intelligent Leader CPDwatch Becoming an Emotionally Intelligent Leader Becoming an Emotionally Intelligent Leader Managing in a Crisis CPDwatch Managing in a Crisis Managing in a Crisis watch Planning Crisis Communications Planning Crisis Communications watch Crisis Management for Leaders Crisis Management for Leaders watch Take a Deep Breath and Manage Your Stress Take a Deep Breath and Manage Your Stress watch Being a Mindful Leader Being a Mindful Leader watch Overcome Emotional Feelings Overcome Emotional Feelings Managing Pressure and Stress to Optimise Your Performance CPDwatch Managing Pressure and Stress to Optimise Your Performance Managing Pressure and Stress to Optimise Your Performance watch Expert Insights on Managing Stress Expert Insights on Managing Stress watch Emotional Intelligence and Effective Leadership Emotional Intelligence and Effective Leadership watch Helping Your Team Work Helping Your Team Work watch Fair and Just Decision Making Fair and Just Decision Making read MIT Sloan Management Review on Setting and Managing Priorities MIT Sloan Management Review on Setting and Managing Priorities read Advances in Authentic and Ethical Leadership Advances in Authentic and Ethical Leadership read Resilient Organisations: How to Survive, Thrive and Create Opportunities Through Crisis and Change Resilient Organisations: How to Survive, Thrive and Create Opportunities Through Crisis and Change read 50 Activities For Managing Stress 50 Activities For Managing Stress read Emotional Intelligence Pocketbook: Little Exercises for an Intuitive Life Emotional Intelligence Pocketbook: Little Exercises for an Intuitive Life read Mindful Leadership: The 9 Ways to Self-Awareness, Transforming Yourself, and Inspiring Others Mindful Leadership: The 9 Ways to Self-Awareness, Transforming Yourself, and Inspiring Others The significance of coaching in your career Developing Successful Coaching Relationships CPDwatch Developing Successful Coaching Relationships Developing Successful Coaching Relationships watch Working on Shared Goals through Teaming Working on Shared Goals through Teaming watch Initiating a Coaching Relationship Initiating a Coaching Relationship watch Coaches Build Self-Confidence Coaches Build Self-Confidence watch Be a Better Coach Be a Better Coach watch Coaching Team Members Coaching Team Members Leading by Developing People CPDwatch Leading by Developing People Leading by Developing People watch Delivering Results While Developing People Delivering Results While Developing People watch How to Increase Engagement How to Increase Engagement watch Leadership Insights on Coaching Leadership Insights on Coaching watch Leadership Insights on Developing Women Leaders Leadership Insights on Developing Women Leaders watch Leadership Insights on Leading Collaboratively Leadership Insights on Leading Collaboratively watch Creating a Vision Creating a Vision watch Becoming A More Effective Delegator Becoming A More Effective Delegator read MIT Sloan Management Review on Leader as Coach Special Collection MIT Sloan Management Review on Leader as Coach Special Collection read Anytime Coaching: Unleashing Employee Performance, Second Edition Anytime Coaching: Unleashing Employee Performance, Second Edition read Coaching and Mentoring: Practical Techniques for Developing Learning and Performance, Third Edition Coaching and Mentoring: Practical Techniques for Developing Learning and Performance, Third Edition read The Extraordinary Coach: How the Best Leaders Help Others Grow The Extraordinary Coach: How the Best Leaders Help Others Grow read Leading the Unleadable: How to Manage Mavericks, Cynics, Divas, and Other Difficult People Leading the Unleadable: How to Manage Mavericks, Cynics, Divas, and Other Difficult People read 100 Ways to Motivate Others: How Great Leaders Can Produce Insane Results without Driving People Crazy, Third Edition 100 Ways to Motivate Others: How Great Leaders Can Produce Insane Results without Driving People Crazy, Third Edition read Communicate Like a Leader: Connecting Strategically to Coach, Inspire, and Get Things Done Communicate Like a Leader: Connecting Strategically to Coach, Inspire, and Get Things Done listen 50 Top Tools for Coaching: A Complete Toolkit for Developing and Empowering People, Third Edition 50 Top Tools for Coaching: A Complete Toolkit for Developing and Empowering People, Third Edition
FREE Welcome class, introduction to the Foundation and Diploma in Clinical Hypnotherapy and to your journey into the study and practice of Clinical Hypnotherapy. This induction session will give you a Course Overview and show you where to find all you need to support your learning experience.
Mastering Segmenting and Positioning in Marketing: A Comprehensive Guide for Success Introduction In the dynamic field of marketing, mastering segmentation and positioning is crucial to developing effective strategies that resonate with target audiences. Whether you are a student navigating complex assignments or a professional refining your skills, understanding the nuances of these concepts is essential. Segmenting Positioning Assignment Help can provide you with the guidance needed to enhance your knowledge and tackle challenging tasks with confidence. Understanding Market Segmentation Market segmentation is the process of dividing a broad consumer or business market into sub-groups based on shared characteristics. These groups could be divided by demographics, psychographics, behavior, or geographic location. The objective is to tailor marketing strategies that cater specifically to each segment, ensuring more targeted and effective communication. Segmentation plays a vital role in helping marketers understand the different needs of various customer groups. By identifying these unique traits, businesses can allocate resources more efficiently, create products that meet customer demands, and develop messaging that resonates with a particular audience. For students, mastering the principles of segmentation is essential for excelling in marketing courses. When tackling your assignments, it’s important to grasp the four main types of market segmentation: Demographic Segmentation: Based on variables like age, gender, income, education, and occupation. Psychographic Segmentation: Focuses on psychological aspects such as lifestyle, values, and personality traits. Behavioral Segmentation: Involves grouping consumers based on behavior patterns like purchase history, brand loyalty, or usage rates. Geographic Segmentation: Divides markets based on location, such as country, region, or city. Acquiring a solid understanding of these categories can give you the edge needed to excel in marketing. However, if you’re finding it difficult to put these theories into practice, Segmenting Positioning Assignment Help can provide the expert guidance required to succeed. The Importance of Positioning in Marketing Strategy Positioning is the next critical step after segmentation. Once a company has identified its market segments, it must determine how to position its products or services within those segments. Effective positioning means that a company’s offerings are clearly differentiated from competitors in the minds of consumers. There are three main approaches to positioning: Competitive Positioning: Emphasizes how a product stands against competitors. Product Feature Positioning: Highlights specific features or benefits that appeal to the target market. Price-Based Positioning: Focuses on offering value through price differentiation, often targeting budget-conscious consumers. Understanding these positioning strategies is critical to creating a strong brand identity. In marketing assignments, you’ll often be asked to develop a positioning strategy that fits with a company’s overall marketing goals and customer expectations. Struggling with positioning concepts? Segmenting Positioning Assignment Help can offer you the in-depth knowledge and practical advice needed to navigate these assignments successfully. How to Apply Segmenting and Positioning in Real-World Marketing Applying segmentation and positioning in the real world goes beyond theory. It requires critical thinking, creativity, and analytical skills to develop a marketing strategy that truly speaks to the target audience. Here’s how you can apply these concepts effectively: Conduct Thorough Market Research: Understanding your target audience through research is the foundation of both segmentation and positioning. Use surveys, interviews, and data analysis to gather insights into consumer behavior and preferences. Identify Key Customer Segments: Based on your research, identify the segments that are most likely to be interested in your product or service. Tailor your marketing efforts to these groups for maximum impact. Develop a Clear Positioning Statement: Craft a message that clearly communicates the unique benefits of your offering. Ensure that it differentiates your product from competitors and resonates with the target segment. Consistently Communicate Your Positioning: Your positioning should be reflected in all aspects of your marketing, from advertising to customer service. Consistency is key to building brand loyalty and trust. Completing assignments that require you to apply these real-world skills can be challenging. Segmenting Positioning Assignment Help can assist you in crafting well-researched and structured assignments that demonstrate a clear understanding of these concepts. The Role of Segmentation and Positioning in Digital Marketing With the rise of digital marketing, segmentation and positioning have become more sophisticated. Online platforms provide marketers with vast amounts of data, enabling them to create more refined segments and develop highly targeted campaigns. Whether through social media, email marketing, or pay-per-click advertising, businesses can now reach specific audiences with laser precision. For students studying digital marketing, it’s crucial to understand how segmentation and positioning are applied in this context. Some key areas to focus on include: Targeted Advertising: Platforms like Google Ads and Facebook allow businesses to target ads based on demographics, interests, behaviors, and locations. This enables more efficient use of marketing budgets and improves conversion rates. Personalization: Modern consumers expect personalized experiences. By segmenting audiences and positioning products effectively, marketers can deliver tailored messages that resonate on an individual level. Data-Driven Decisions: Analytics tools provide valuable insights into consumer behavior, allowing businesses to refine their segmentation and positioning strategies over time. Understanding these digital marketing applications can give you a competitive edge in your assignments. If you need further guidance, Segmenting Positioning Assignment Help is available to offer tailored support for your digital marketing studies. How Segmenting and Positioning Lead to Business Success Businesses that master segmentation and positioning often outperform their competitors. By targeting the right audience with the right message, they can increase customer engagement, build brand loyalty, and drive sales. Some of the key benefits include: Improved Customer Satisfaction: When companies understand the unique needs of their target segments, they can deliver products and services that meet those needs more effectively. Increased Market Share: Positioning a brand as the best solution for a particular market segment can lead to a larger market share and greater profitability. Enhanced Brand Perception: A well-positioned brand is seen as more credible and reliable by consumers, helping to build long-term customer relationships. For students, understanding these benefits is essential for crafting successful marketing strategies in your coursework. If you’re finding it difficult to connect these concepts with real-world business outcomes, Segmenting Positioning Assignment Help can guide you through the process. Conclusion Segmenting and positioning are foundational concepts in marketing that can significantly impact business success. By breaking down broad markets into smaller, more manageable segments and crafting positioning strategies that resonate with those segments, companies can develop highly effective marketing campaigns. If you’re working on assignments that require you to analyze these concepts, don’t hesitate to seek support. Segmenting Positioning Assignment Help is designed to give you the expertise and confidence you need to ace your assignments and build a strong foundation for your future career in marketing.
Duration 2 Days 12 CPD hours This course is intended for This course is relevant to anyone who needs to work with and understand data including: Business Analysts, Data Analysts, Reporting and BI professionals Marketing and Digital Marketing professionals Digital, Web, e-Commerce, Social media and Mobile channel professionals Business managers who need to interpret analytical output to inform managerial decisions Overview This course will cover the basic theory of data visualization along with practical skills for creating compelling visualizations, reports and dashboards from data using Tableau. Outcome: After attending this course delegates will understand - How to move from business questions to great data visualizations and beyond How to apply the fundamentals of data visualization to create informative charts How to choose the right visualization type for the job at hand How to design and develop basic dashboards in Tableau that people will love to use by doing the following: Reading data sources into Tableau Setting up the roles and data types for your analysis Creating new data fields using a range of calculation types Creating the following types of charts - cross tabs, pie and bar charts, geographic maps, dual axis and combo charts, heat maps, highlight tables, tree maps and scatter plots Creating Dashboards that delight using the all of the features available in Tableau. The use of analytics, statistics and data science in business has grown massively in recent years. Harnessing the power of data is opening actionable insights in diverse industries from banking to tourism. From Business Questions to Data Visualisation and Beyond The first step in any data analysis project is to move from a business question to data analysis and then on to a complete solution. This section will examine this conversion emphasizing: The use of data visualization to address a business need The data analytics process ? from business questions to developed dashboards Introduction to Tableau ? Part 1 In this section, the main functionality of Tableau will be explained including: Selecting and loading your data Defining data item properties Create basic calculations including basic arithmetic calculations, custom aggregations and ratios, date math, and quick table calculations Creating basic visualizations Creating a basic dashboard Introduction to Tableau ? Part 2 In this section, the main functionality of Tableau will be explained including: Selecting and loading your data Defining data item properties Create basic calculations including basic arithmetic calculations, custom aggregations and ratios, date math, and quick table calculations Creating basic visualizations Creating a basic dashboard Key Components of Good Data Visualisation and The Visualisation Zoo In this section the following topics will be covered: Colour theory Graphical perception & communication Choosing the right chart for the right job Data Exploration with Tableau Exploring data to answer business questions is one of the key uses of applying good data visualization techniques within Tableau. In this section we will apply the data visualization theory from the previous section within Tableau to uncover trends within the data to answer specific business questions. The types of charts that will be covered are: Cross Tabs Pie and bar charts Geographic maps Dual axis and combo charts with different mark types Heat maps Highlight tables Tree maps Scatter plots Introduction to Building Dashboards with Tableau In this section, we will implement the full process from business question to final basic dashboard in Tableau: Introduction to good dashboard design Building dashboards in Tableau
Duration 1 Days 6 CPD hours This course is intended for This course is aimed at users with the Tableau CRM license who need to build effective lenses and dashboards for their business users to explore their data. It may also be of interest to users who are connecting and integrating this data, to understand how it is used in the lens and dashboard building process. Overview Build and manage apps in Tableau CRM Design a dashboard based on requirements, and create a dashboard template Create and add lenses to build a dashboard Optimize a dashboard for mobile use Ready to start building in Tableau CRM? In this course, you?ll find out how to design and create an effective dashboard layout to help viewers quickly find their way around. You?ll learn how to build lenses and add them into your dashboards using the Tableau CRM Dashboard Designer. Once you?ve created a dashboard, you?ll also learn how to optimize the dashboard for mobile. Finally you?ll also learn how to organize your lenses and dashboards using apps and ensure that only the right users have access to them.Looking for Tableau classes? Check out the Tableau catalog here. Managing Apps, Lenses, Dashboards, and Datasets Overview of building and managing apps Building an app Manage apps, lenses, dashboards, and datasets Designing a Dashboard and Creating a Template Dashboard Building Overview Designing a Dashboard Create a dashboard template Building a Dashboard Building a Dashboard Adding Charts, Tables, and KPIs to a Dashboard Adding Filters to a Dashboard Modify a Dashboard for Mobile Translating Desktop Dashboards to a Mobile Device Creating/Updating Mobile Dashboard Layouts
Duration 3 Days 18 CPD hours This course is intended for This course is aimed at anyone who wants to harness the power of data analytics in their organization. Overview After completing this course delegates will be capable of writing effective R code to manipulate, analyse and visualise data to enable their organisations make better, data-driven decisions. This course teaches delegates with no prior programming or data analytics experience how to perform data manipulation, data analysis and data visualisation in R. Course Outline Becoming a world class data analytics practitioner requires mastery of the most sophisticated data analytics tools. The R programming language is one of the most powerful and flexible tools in the data analytics toolkit. This course teaches delegates with no prior programming or data analytics experience how to perform data manipulation, data analysis and data visualisation in R. Mastery of these techniques will allow delegates to immediately add value in their work place by extracting valuable insight from company data to allow better, data-driven decisions. The course will explore the following topics through a series of interactive workshop sessions: What is R? Basic R programming conventions Data structures in R Accessing data in R Descriptive statistics in R Statistical analysis in R Data manipulation in R Data visualisation in R Additional course details: Nexus Humans Beginning Data Analytics With R training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Beginning Data Analytics With R course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
Duration 3 Days 18 CPD hours This course is intended for This course is aimed at anyone who wants to harness the power of data analytics in their organization including: Business Analysts, Data Analysts, Reporting and BI professionals Analytics professionals and Data Scientists who would like to learn Python Overview This course teaches delegates with no prior programming or data analytics experience how to perform data manipulation, data analysis and data visualization in Python. Mastery of these techniques and how to apply them to business problems will allow delegates to immediately add value in their workplace by extracting valuable insight from company data to allow better, data-driven decisions. Outcome: After attending this course, delegates will: Be able to write effective Python code Know how to access their data from a variety of sources using Python Know how to identify and fix data quality using Python Know how to manipulate data to create analysis ready data Know how to analyze and visualize data to drive data driven decisioning across your organization Becoming a world class data analytics practitioner requires mastery of the most sophisticated data analytics tools. These programming languages are some of the most powerful and flexible tools in the data analytics toolkit. From business questions to data analytics, and beyond For data analytics tasks to affect business decisions they must be driven by a business question. This section will formally outline how to move an analytics project through key phases of development from business question to business solution. Delegates will be able: to describe and understand the general analytics process. to describe and understand the different types of analytics can be used to derive data driven solutions to business to apply that knowledge to their business context Basic Python Programming Conventions This section will cover the basics of writing R programs. Topics covered will include: What is Python? Using Anaconda Writing Python programs Expressions and objects Functions and arguments Basic Python programming conventions Data Structures in Python This section will look at the basic data structures that Python uses and accessing data in Python. Topics covered will include: Vectors Arrays and matrices Factors Lists Data frames Loading .csv files into Python Connecting to External Data This section will look at loading data from other sources into Python. Topics covered will include: Loading .csv files into a pandas data frame Connecting to and loading data from a database into a panda data frame Data Manipulation in Python This section will look at how Python can be used to perform data manipulation operations to prepare datasets for analytics projects. Topics covered will include: Filtering data Deriving new fields Aggregating data Joining data sources Connecting to external data sources Descriptive Analytics and Basic Reporting in Python This section will explain how Python can be used to perform basic descriptive. Topics covered will include: Summary statistics Grouped summary statistics Using descriptive analytics to assess data quality Using descriptive analytics to created business report Using descriptive analytics to conduct exploratory analysis Statistical Analysis in Python This section will explain how Python can be used to created more interesting statistical analysis. Topics covered will include: Significance tests Correlation Linear regressions Using statistical output to create better business decisions. Data Visualisation in Python This section will explain how Python can be used to create effective charts and visualizations. Topics covered will include: Creating different chart types such as bar charts, box plots, histograms and line plots Formatting charts Best Practices Hints and Tips This section will go through some best practice considerations that should be adopted of you are applying Python in a business context.