415 Courses in Liverpool delivered Online

Duration 3 Days 18 CPD hours This course is intended for Data Science for Marketing Analytics is designed for developers and marketing analysts looking to use new, more sophisticated tools in their marketing analytics efforts. It'll help if you have prior experience of coding in Python and knowledge of high school level mathematics. Some experience with databases, Excel, statistics, or Tableau is useful but not necessary. Overview By the end of this course, you will be able to build your own marketing reporting and interactive dashboard solutions. The course starts by teaching you how to use Python libraries, such as pandas and Matplotlib, to read data from Python, manipulate it, and create plots, using both categorical and continuous variables. Then, you'll learn how to segment a population into groups and use different clustering techniques to evaluate customer segmentation.As you make your way through the course, you'll explore ways to evaluate and select the best segmentation approach, and go on to create a linear regression model on customer value data to predict lifetime value. In the concluding sections, you'll gain an understanding of regression techniques and tools for evaluating regression models, and explore ways to predict customer choice using classification algorithms. Finally, you'll apply these techniques to create a churn model for modeling customer product choices. Data Preparation and Cleaning Data Models and Structured Data pandas Data Manipulation Data Exploration and Visualization Identifying the Right Attributes Generating Targeted Insights Visualizing Data Unsupervised Learning: Customer Segmentation Customer Segmentation Methods Similarity and Data Standardization k-means Clustering Choosing the Best Segmentation Approach Choosing the Number of Clusters Different Methods of Clustering Evaluating Clustering Predicting Customer Revenue Using Linear Regression Understanding Regression Feature Engineering for Regression Performing and Interpreting Linear Regression Other Regression Techniques and Tools for Evaluation Evaluating the Accuracy of a Regression Model Using Regularization for Feature Selection Tree-Based Regression Models Supervised Learning: Predicting Customer Churn Classification Problems Understanding Logistic Regression Creating a Data Science Pipeline Fine-Tuning Classification Algorithms Support Vector Machine Decision Trees Random Forest Preprocessing Data for Machine Learning Models Model Evaluation Performance Metrics Modeling Customer Choice Understanding Multiclass Classification Class Imbalanced Data Additional course details: Nexus Humans Data Science for Marketing Analytics training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Data Science for Marketing Analytics course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Duration 2 Days 12 CPD hours This course is intended for This course is aimed at anyone currently working with data who is interested in using data visualisation to more effectively communicate their results. Overview At completion, delegates will understand how data visualisations can be best used to communicate actionable insights from data and be competent with the tools required to do it. Visualising data, and analytics results, is one of the most effective ways to achieve this. This course will cover the theory of data visualisation along with practical skills for creating compelling visualisations from data. Course Outline The use of analytics, statistics and data science in business has grown massively in recent years. Harnessing the power of data is opening actionable insights in diverse industries from banking to horse breeding. The companies doing this most successfully understand that using sophisticated analytics approaches to unlock insights from data is only half the job. Communicating these insights to all of the different parts of an organisation is just as important as doing the actual analysis. Visualising data, and analytics results, is one of the most effective ways to achieve this. This course will cover the theory of data visualisation along with practical skills for creating compelling visualisations from data. To attend this course delegates should be competent in the use of data analysis tools such as reporting tools, spreadsheet software or business intelligence tools. The course will explore the following topics through a series of interactive workshop sessions: Fundamentals of data visualisation Data characteristics & dimensions Mapping visual encodings to data dimensions Colour theory Graphical perception & communication Interaction design Visualisation different characteristics of data: trends, comparisons, correlations, maps, networks, hierarchies, text Designing effective dashboards

Duration 3 Days 18 CPD hours This course is intended for This course is intended for: Database architects Database administrators Database developers Data analysts and scientists Overview This course is designed to teach you how to: Discuss the core concepts of data warehousing, and the intersection between data warehousing and big data solutions Launch an Amazon Redshift cluster and use the components, features, and functionality to implement a data warehouse in the cloud Use other AWS data and analytic services, such as Amazon DynamoDB, Amazon EMR, Amazon Kinesis, and Amazon S3, to contribute to the data warehousing solution Architect the data warehouse Identify performance issues, optimize queries, and tune the database for better performance Use Amazon Redshift Spectrum to analyze data directly from an Amazon S3 bucket Use Amazon QuickSight to perform data analysis and visualization tasks against the data warehouse Data Warehousing on AWS introduces you to concepts, strategies, and best practices for designing a cloud-based data warehousing solution using Amazon Redshift, the petabyte-scale data warehouse in AWS. This course demonstrates how to collect, store, and prepare data for the data warehouse by using other AWS services such as Amazon DynamoDB, Amazon EMR, Amazon Kinesis, and Amazon S3. Additionally, this course demonstrates how to use Amazon QuickSight to perform analysis on your data Module 1: Introduction to Data Warehousing Relational databases Data warehousing concepts The intersection of data warehousing and big data Overview of data management in AWS Hands-on lab 1: Introduction to Amazon Redshift Module 2: Introduction to Amazon Redshift Conceptual overview Real-world use cases Hands-on lab 2: Launching an Amazon Redshift cluster Module 3: Launching clusters Building the cluster Connecting to the cluster Controlling access Database security Load data Hands-on lab 3: Optimizing database schemas Module 4: Designing the database schema Schemas and data types Columnar compression Data distribution styles Data sorting methods Module 5: Identifying data sources Data sources overview Amazon S3 Amazon DynamoDB Amazon EMR Amazon Kinesis Data Firehose AWS Lambda Database Loader for Amazon Redshift Hands-on lab 4: Loading real-time data into an Amazon Redshift database Module 6: Loading data Preparing Data Loading data using COPY Data Warehousing on AWS AWS Classroom Training Concurrent write operations Troubleshooting load issues Hands-on lab 5: Loading data with the COPY command Module 7: Writing queries and tuning for performance Amazon Redshift SQL User-Defined Functions (UDFs) Factors that affect query performance The EXPLAIN command and query plans Workload Management (WLM) Hands-on lab 6: Configuring workload management Module 8: Amazon Redshift Spectrum Amazon Redshift Spectrum Configuring data for Amazon Redshift Spectrum Amazon Redshift Spectrum Queries Hands-on lab 7: Using Amazon Redshift Spectrum Module 9: Maintaining clusters Audit logging Performance monitoring Events and notifications Lab 8: Auditing and monitoring clusters Resizing clusters Backing up and restoring clusters Resource tagging and limits and constraints Hands-on lab 9: Backing up, restoring and resizing clusters Module 10: Analyzing and visualizing data Power of visualizations Building dashboards Amazon QuickSight editions and feature

Duration 1 Days 6 CPD hours This course is intended for This course is intended for: Data platform engineers Solutions architects IT professionals Overview In this course, you will learn to: Apply data lake methodologies in planning and designing a data lake Articulate the components and services required for building an AWS data lake Secure a data lake with appropriate permission Ingest, store, and transform data in a data lake Query, analyze, and visualize data within a data lake In this course, you will learn how to build an operational data lake that supports analysis of both structured and unstructured data. You will learn the components and functionality of the services involved in creating a data lake. You will use AWS Lake Formation to build a data lake, AWS Glue to build a data catalog, and Amazon Athena to analyze data. The course lectures and labs further your learning with the exploration of several common data lake architectures. Module 1: Introduction to data lakes Describe the value of data lakes Compare data lakes and data warehouses Describe the components of a data lake Recognize common architectures built on data lakes Module 2: Data ingestion, cataloging, and preparation Describe the relationship between data lake storage and data ingestion Describe AWS Glue crawlers and how they are used to create a data catalog Identify data formatting, partitioning, and compression for efficient storage and query Lab 1: Set up a simple data lake Module 3: Data processing and analytics Recognize how data processing applies to a data lake Use AWS Glue to process data within a data lake Describe how to use Amazon Athena to analyze data in a data lake Module 4: Building a data lake with AWS Lake Formation Describe the features and benefits of AWS Lake Formation Use AWS Lake Formation to create a data lake Understand the AWS Lake Formation security model Lab 2: Build a data lake using AWS Lake Formation Module 5: Additional Lake Formation configurations Automate AWS Lake Formation using blueprints and workflows Apply security and access controls to AWS Lake Formation Match records with AWS Lake Formation FindMatches Visualize data with Amazon QuickSight Lab 3: Automate data lake creation using AWS Lake Formation blueprints Lab 4: Data visualization using Amazon QuickSight Module 6: Architecture and course review Post course knowledge check Architecture review Course review Additional course details: Nexus Humans Building Data Lakes on AWS training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Building Data Lakes on AWS course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Duration 1 Days 6 CPD hours This course is intended for This course is designed for users who wish to analyze Website or mobile application traffic or online advertising campaigns using Google Analytics and Standard Google Analytics reports for a variety of reasons including increasing customer reach, and increasing conversions. Overview Upon successful completion of this course, students will be able to will perform more in-depth analysis of website data by using Google Analytics reports. In this course, you will create a Google Analytics account, create multiple web properties to monitor, and tag website pages with Google Analytics tracking code. You will then create multiple views for collecting and analyzing data, and create filters, goals, and funnels for your views. You will then use Google Analytics real-time reports and dashboards to perform quick analysis of your monitored websites. Implementing Google Analytics Overview of Google Analytics Create a Google Analytics Account Tag Your Pages Configuring Google Analytics Configure Google Analytics Settings Configure Accounts, Properties, and Views Configuring Goals, Funnels, and Filters Configure Goals Configure Funnels Configure Filters Configuring Monitoring and Alerting Monitor Real-Time Reports Manage Dashboards Manage Custom Alerts Analyzing Website Traffic Analyze Web Traffic with Audience Reports Analyze Web Traffic with Acquisition Reports Analyzing Behavior and Conversions Analyze Data with Behavior Reports Analyze Data with Conversion Reports Create Reports with Google Data Studio