2521 Courses in Leicester delivered Online

Anti-Social Behaviour (ASB) Awareness Course provides a thorough understanding of ASB types, family influences, and prevention strategies. Suitable for HR professionals, managers, social workers, and concerned individuals, it offers CPD certification and accessible learning materials.

Overview This comprehensive course on Business Strategy Consulting will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Business Strategy Consulting comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Business Strategy Consulting. It is available to all students, of all academic backgrounds. Requirements Our Business Strategy Consulting is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 17 sections • 88 lectures • 07:09:00 total length •Welcome to this Mini MBA Business Strategy Consulting Course: 00:03:00 •Mini MBA Business Strategy - Executive Summary - What you will learn: 00:10:00 •What is Business Strategy?: 00:05:00 •Business Vision and the Mission Statement: 00:04:00 •The Strategy Hierarchy within a Firm: 00:06:00 •Introduction to Business Strategy Design: 00:02:00 •Business Model Design with the Business Model Canvas: 00:13:00 •Business Model Canvas Template: 00:01:00 •Lafley & Martin's Five Step Strategy Model: 00:05:00 •Hambrick & Frederickson's Strategy Diamond: 00:06:00 •Understanding Life Cycles: 00:02:00 •The Industry Life Cycle: 00:07:00 •The Business Life Cycle: 00:06:00 •The Product Life Cycle: 00:05:00 •The Corporate Funding Life Cycle: 00:04:00 •External Analysis Using Broad Factors: 00:02:00 •PEST Analysis: 00:08:00 •PESTEL Analysis: 00:05:00 •PESTEL Analysis Template: 00:01:00 •CASE STUDY EXERCISE: PESTEL Analysis of Starbucks: 00:02:00 •CASE STUDY SOLUTION: PESTEL Analysis of Starbucks: 00:07:00 •CASE STUDY EXERCISE: PESTEL Analysis of the Global Aviation Industry: 00:07:00 •CASE STUDY SOLUTION: PESTEL Analysis of the Global Aviation Industry: 00:02:00 •Strategic Options from Internal and External Analysis: 00:16:00 •SWOT Analysis: 00:05:00 •Conducting A SWOT Analysis: 00:04:00 •SWOT Analysis Template: 00:02:00 •TOWS Matrix Analysis: 00:05:00 •TOWS Analysis Template: 00:14:00 •SOAR: 00:04:00 •SOAR Analysis Template: 00:01:00 •CASE STUDY EXERCISE: SWOT Analysis - Amazon: 00:02:00 •CASE STUDY SOLUTION: SWOT ANALYSIS - Amazon: 00:09:00 •Michael Porter and Business Strategy Analysis: 00:02:00 •Industry Analysis and Introducing Michael Porter: 00:10:00 •Competitive Forces Model - Porter's Five Forces: 00:12:00 •Full List of Porter's Five Forces Factors: 00:02:00 •Michael Porter's Five Forces Template: 00:01:00 •CASE STUDY EXERCISE PORTERS FIVE FORCES Global Aviation Industry: 00:02:00 •CASE STUDY SOLUTION: Porter's Five Forces - Global Airline Industry: 00:15:00 •Generic Strategies and Industry Forces: 00:10:00 •Michael Porter's Value Chain Analysis: 00:07:00 •Value Chain Analysis Template: 00:02:00 •Boston Consulting Group (BCG) Matrix: 00:07:00 •BCG Matrix and the Life Cycle: 00:03:00 •BCG Matrix Advantages and Disadvantages: 00:03:00 •Adapting the BCG Matrix: 00:05:00 •Boston Consulting Group (BCG) Matrix Template: 00:03:00 •CASE STUDY EXERCISE: BCG Matrix - Facebook: 00:02:00 •CASE STUDY SOLUTION: BCG Matrix - Facebook: 00:04:00 •CASE STUDY EXERCISE: BCG Matrix - Apple: 00:02:00 •CASE STUDY SOLUTION: BCG Matrix - Apple: 00:04:00 •CASE STUDY EXERCISE: BCG Matrix - Unilever: 00:02:00 •CASE STUDY SOLUTION: BCG Matrix - Unilever: 00:05:00 •Competitive Advantage - Deriving Strategy from Inside the Firm: 00:03:00 •Core Competency: 00:05:00 •VRIO - Resources to Competitive Advantage: 00:06:00 •CASE STUDY EXERCISE: Core Competency - Apple: 00:02:00 •CASE STUDY SOLUTION: Core Competency - Apple: 00:05:00 •Defining the Unique Selling Proposition: 00:05:00 •ADL Matrix - Understanding Your Competitive Position: 00:07:00 •ADL Matrix Template: 00:02:00 •Ansoff Product Market Matrix - How to Grow Your Business: 00:05:00 •Organic vs Inorganic Growth: 00:02:00 •Internal and External Growth Strategies Expanded: 00:11:00 •CASE STUDY EXERCISE: Amazon's Growth Strategy: 00:02:00 •CASE STUDY SOLUTION - Amazon's Growth Strategy: 00:06:00 •Blue Ocean Strategy: 00:05:00 •Blue Ocean Case Study - Apple: 00:05:00 •Comparing Red Ocean and Blue Ocean Strategies: 00:04:00 •How to Survive in an Over Fished Ocean: 00:05:00 •How to Create a Comparative Competitive Analysis on a Page: 00:04:00 •Making the Connection between Strategy and Finance: 00:04:00 •What is an Integrated Financial Model?: 00:06:00 •Key Drivers of an Integrated Financial Model: 00:08:00 •Model Structure: 00:03:00 •Detailed Model Schedules: 00:07:00 •Chart of Accounts: 00:02:00 •Financial Statement Inputs and Outputs: 00:03:00 •10 Steps to Building an Integrated Financial Model: 00:05:00 •Summary of the Strategic Analysis Process: 00:03:00 •Understanding the Strategic Planning Process: 00:06:00 •Four Step Strategic Management Process: 00:03:00 •Strategy Formulation in Six Steps: 00:07:00 •Mintzberg's Five Configurations: 00:05:00 •Course Summary and Wrap Up: 00:05:00 •Additional Materials: 00:00:00 •Assignment - Business Strategy Consulting: 00:00:00

Gain insights into effective School Administration and Management strategies. Explore key principles, tools, and techniques for optimizing school operations, fostering a positive learning environment, and promoting student success. Enroll now to enhance your leadership skills and contribute to the efficient management of educational institutions.

Want to work in transcription, virtual assistance, or admin support? The Transcription: Audio Typing: 8-in-1 Premium Online Courses Bundle gives you all the skills employers are looking for — especially in remote work, legal, medical, and publishing sectors. Courses included: Audio Typing ESOL Creative Writing Documents Control Touch Typing Communication Skills Problem Solving Public Speaking 🚨 FOMO alert: Transcription roles are competitive — applicants with audio typing and touch typing credentials rise to the top. 💰 Big value alert: 8 powerhouse skills, 1 affordable bundle. ⭐ Learner-loved — Compete High has 4.8 on 'Reviews.io' and 4.3 on Trustpilot. 📝 Description Start with the essential: audio typing. Whether for medical dictations, legal notes, or content creation, audio typing is the #1 skill transcription employers look for. Trained audio typing professionals have a huge hiring edge. Next, ESOL. Transcription and communication roles often support diverse clients, so having ESOL knowledge makes you flexible, clear, and globally employable. For content-focused roles, creative writing is your secret weapon. Whether you’re working in publishing, transcription, or copy editing, having creative writing skills makes your output compelling and polished. Administrative precision is a must, and that’s where documents control comes in. Employers want people who can handle documents control in healthcare, law, and government settings. It’s a high-trust skill. Speed matters. That’s why touch typing remains an in-demand standard. Efficient touch typing allows you to meet deadlines, take dictations, and manage large volumes of data — and hiring managers know it. Good communication isn’t optional — it’s expected. Whether verbal or written, communication skills help you transcribe accurately, collaborate with clients, and resolve issues fast. You’ll also face challenges. That’s why problem solving is vital. People who can approach complex audio files, tight deadlines, or client issues with strong problem solving are more likely to get — and keep — the job. Finally, public speaking might not sound transcription-related, but it shows confidence, clarity, and verbal precision — which all translate to better writing and communication skills. With this powerful stack — audio typing, ESOL, creative writing, documents control, touch typing, communication skills, problem solving, and public speaking — you’re ready for hire. ❓FAQ Q: What jobs can this help with? A: Transcriptionist, virtual assistant, editor, content creator, admin, and more. Q: Do I need a degree? A: Not at all. Employers want skills — and this bundle delivers. Q: Will I receive certificates? A: Yes, one for each of the 8 courses. And you're backed by Compete High's 4.8 on 'Reviews.io' and 4.3 on Trustpilot.

Effective stakeholder management isn't just about communication—it's about influence, trust, and decision-making. This 20-in-1 bundle gives you the tools to manage people, processes, and projects with clarity and authority. Get trained. Get noticed. Before someone else gets the role. 🔍 Description Influencing stakeholders across departments or clients requires a hybrid of soft skills and operational know-how. This 20-in-1 training collection builds exactly that. With certificates covering leadership, negotiation, disaster response, data analysis, and legal compliance, you’ll come across as a well-rounded professional who understands how to deliver under pressure. Whether you're in operations, admin, legal support, or HR—this bundle adds value to your CV and strengthens your position for management-track roles. And since every course comes with its own certificate, you're not just learning—you’re building a verifiable skillset employers will notice. ❓ FAQ Q: Is this training bundle practical for managers? A: Yes—it’s excellent for aspiring and current managers across industries. Q: What roles does it align with? A: Stakeholder Engagement Officer, Project Support, HR Assistant, Operations Coordinator, Risk Consultant. Q: Is it beginner-friendly? A: Definitely—it suits early professionals and those brushing up their credentials. Q: How long will I have access? A: You’ll get lifetime access to all 20 courses. Q: Will I get certificates? A: Yes—one per completed course.

>> Deal Price is Active Now; Offer Ends Soon, Hurry Up!! << Are you looking to improve your current abilities or make a career move? Our unique Office Administration & Skills Course might help you get there! Expand your expertise with high-quality training - study the course and get an expertly designed, great value training experience. Learn from industry professionals and quickly equip yourself with the specific knowledge and skills you need to excel in your chosen career through the course. This Advanced Diploma in Office Administration & Skills at QLS Level 7 course is endorsed by The Quality Licence Scheme and accredited by CPDQS (with 180 CPD points) to make your skill development & career progression more accessible than ever! Why Prefer This Office Administration & Skills Course? Opportunity to earn certificate a certificate endorsed by the Quality Licence Scheme & another accredited by CPDQS after completing the Office Administration & Skills course Get a free student ID card! (£10 postal charge will be applicable for international delivery) Innovative and engaging content. Free assessments 24/7 tutor support. The course is broken down into several in-depth modules to provide you with the most convenient and rich learning experience possible. Upon successful completion of the course, you will receive an instant e-certificate as proof of the comprehensive skill development and competency. Add these amazing new skills to your resume and boost your employability by simply enroling on this course. With this comprehensive course, you can achieve your dreams and train for your ideal career. The course provides students with an in-depth learning experience that they can work through at their own pace to enhance their professional development. You'll get a Free Student ID card by enroling in this course. This ID card entitles you to discounts on bus tickets, movie tickets, and library cards. Enroling on the course will ensure that you land your dream career faster than you thought possible. Stand out from the crowd and train for the job you want with the program. Experts created the course to provide a rich and in-depth training experience for all students who enrol in it. Enrol in the course right now and you'll have immediate access to all of the course materials. Then, from any internet-enabled device, access the course materials and learn when it's convenient for you. Start your learning journey straight away with this course and take a step toward a brighter future! *** Course Curriculum *** Here are the topics you will cover on the course: Module 01: Personal Assistant Module 02: Admin Support Module 03: Administrative Management Module 04: Organisational Skills Module 05: Telephone Etiquette Module 06: Business Writing Module 07: Time Management Module 08: Body Language and Effective Communication Module 09: Meeting Management Module 10: Excel Basics Navigate the Excel User Interface Use Excel Commands Create and Save a Basic Workbook Enter Cell Data Use Excel Help Create Worksheet Formulas Insert Functions Reuse Formulas and Functions Insert, Delete, and Adjust Cells, Columns, and Rows Search for and Replace Data Use Proofing and Research Tools Apply Text Formats Apply Number Format Align Cell Contents Apply Styles and Themes Apply Basic Conditional Formatting Create and Use Templates Preview and Print a Workbook Set Up the Page Layout Configure Headers and Footers Manage Worksheets Manage Workbook and Worksheet Views Manage Workbook Properties Module 11: PowerPoint Basic Customise the User Interface Set PowerPoint 2016 Options Modify Slide Masters and Slide Layouts Add Headers and Footers Modify the Notes Master and the Handout Master Create SmartArt Modify SmartArt Write Math Equations Add Audio to a Presentation Add Video to a Presentation Customise Animations and Transitions Review a Presentation Store and Share Presentations on the Web Annotate a Presentation Set Up a Slide Show Create a Custom Slide Show Add Hyperlinks and Action Buttons Record a Presentation Secure a Presentation Broadcast a Slide Show Create a Video or a CD Assessment Process After completing an online course module, you will be given immediate access to a specially designed MCQ test. The results will be immediately analysed, and the score will be shown for your review. The passing score for each test will be set at 60%. After passing the Advanced Diploma in Office Administration & Skills at QLS Level 7 exam, you will be able to request a certificate at an additional cost that has been endorsed by the Quality Licence Scheme. CPD 180 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Is This Office Administration & Skills Course Right for You? Anyone interested in learning more about this subject should take this course. This Office Administration & Skills will help you grasp the basic concepts as well as develop a thorough understanding of the subject. All are welcome to take this course. There are no prerequisites for enrolment, and you can access the course materials from any location in the world. Requirements The Office Administration & Skills program does not require any prior knowledge; everyone may participate! This Office Administration & Skills course is open to anyone who is interested in learning from anywhere in the world. Every student must be over the age of 16 and have a passion for learning and literacy. This 100% online course can be accessed from any internet-connected device, such as a computer, tablet, or smartphone. This Office Administration & Skills course allows you to study at your own speed and grow a quality skillset. Career path After completing this Office Administration & Skills Course, you are to start your career or begin the next phase of your career in this field. Our entire Office Administration & Skills course will help you to gain a position of respect and dignity over your competitors. The certificate enhances your CV and helps you find work in the field concerned. Certificates Certificate of completion Digital certificate - £10 Advanced Diploma in Office Administration & Skills at QLS Level 7 Hard copy certificate - £139 Show off Your New Skills with a Certificate of Completion After successfully completing the Advanced Diploma in Office Administration & Skills at QLS Level 7, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of - 139 GBP inside the UK 149 GBP (including postal fees) for International Delivery Certificate Accredited by CPDQS 29 GBP for Printed Hardcopy Certificate inside the UK 39 GBP for Printed Hardcopy Certificate outside the UK (International Delivery)

Enroll in the Complete Counselling Diploma to become a skilled counsellor. Covering child and adolescent counselling, depression, addiction therapy, and bereavement, this course prepares you for a professional career in mental health support. Earn your diploma and make a difference.

Payroll Management Course Overview This BSL online course is updated and includes every essential sign and their meanings. The course is divided into two parts, Level 1 and Level 2. The first part covers everything from fingerspelling to forming sentences. You'll learn how to introduce yourself and say about your family too. Basic topics like colours, transports, weather, hobbies etc are included here. Part two dives into more real world conversational topics from where you can easily learn the language to use it daily. From home to professional environment you can learn every nuance signs to make you an expert with this language. The bsl online course covers all your needs and beyond to get an excellent grip and understanding of the language. Extra Included: Free Accredited Certificate Included Lifetime Access Free Student ID Card Learning Outcome Understand how the UK payroll system works, including key legal obligations Set up and manage company and employee records accurately Process payroll using key features like pre-update reports, payments, and pensions Handle HMRC e-submissions and comply with year-end requirements Manage employee changes, including leavers and payment resets Confidently generate payroll reports and maintain compliance Why Choose this Payroll Management Course for? This course provides a practical, job-ready understanding of payroll management, essential for working in HR, accounts, or as a freelance payroll professional. The structure is easy to follow, includes up-to-date legislation, and offers real-life scenarios to reinforce learning. Who is this Payroll Management Course for? This course is ideal for HR and admin professionals who are looking to manage payroll efficiently, as well as business owners who want to handle staff payments in-house without outsourcing. It is also perfectly suited for beginners aiming to start a career in payroll, and for accountants or bookkeepers who wish to expand their services into payroll management. Entry Requirements There are no formal requirements. A basic understanding of business or finance may help but is not essential. Accredited Certification After successfully completing the course, you can get a UK and internationally accepted certificate to share your achievement with potential employers or include it in your CV. For the PDF certificate, you’ll need to pay £9.99. You can get the hard copy for 15.99, which will reach your doorstep by post.

Highlights of the Course Course Type: Online Learning Duration: 1 hour 37 minutes Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about Microsoft Word Understand the core competencies and principles of Microsoft Word Explore the various areas of Microsoft Word Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert office admin Pet Training Masterclass Program Master the skills you need to propel your career forward in pet training. This course will equip you with the essential knowledge and skillset that will make you a confident pet trainer and take your career to the next level. This comprehensive pet training course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this pet training course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective pet training practice and equip you with the essential skills, confidence and competence to assist you in the pet training industry. You'll gain a solid understanding of the core competencies required to drive a successful career in pet training. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for pet trainer or for people who are aspiring to specialise in pet training. Enrol in this pet training course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive pet training course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this pet training can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This pet training course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This pet training course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This pet training course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. Course Curriculum Supplementary Resources Supplementary Resources - A Complete Pet Training Masterclass: Accredited Certificate 00:00:00 Foundations of Pet Training Introduction To Pet Training And Animal Communication 00:01:00 Introduction to Animal Psychology 00:02:00 Introduction to Animal Behavior 00:03:00 Dog Training Breeds of Dog 00:02:00 Dog Behavior 00:01:00 Identifying Happy Dog 00:01:00 Identifying Anxious Dog 00:01:00 Identifying Fearful Dog 00:01:00 Identifying Frustrated Dog 00:01:00 Identifying Relieved Dog 00:01:00 Identifying Focused Dog 00:01:00 Identifying Angry Dog 00:01:00 Identifying Neutral Dog 00:01:00 Dog Psychology 00:10:00 Safe Games with Dogs 00:02:00 Cat Training Breeds of Cat 00:01:00 Cat Behavior 00:02:00 Identifying Neutral Cat 00:01:00 Identifying Focused Cat 00:01:00 Identifying Happy Cat 00:01:00 Identifying Anxious Cat 00:01:00 Identifying Fearful Cat 00:01:00 Identifying Frustrated Cat 00:01:00 Identifying Angry Cat 00:01:00 Identifying Relieved Cat 00:01:00 Cat Psychology 00:04:00 Safe Games with Cats 00:01:00 Rabbit Training Breeds of Rabbit 00:01:00 Rabbit Behavior 00:01:00 Identifying Happy Bunny 00:01:00 Identifying Anxious Bunny 00:01:00 Identifying Angry Bunny 00:01:00 Rabbit Psychology 00:06:00 Safe Games with Rabbits 00:01:00 Pet Hygiene, Wellness, and Grooming Pet Hygiene and Grooming 00:01:00 Taking Care of Pet Mental Health 00:01:00 Pet First Aid Checking Vital Signs of Pets 00:02:00 Introduction to Pet First Aid 00:01:00 Collar Accident 00:01:00 CPR for Pets 00:03:00 Fractures 00:01:00 Heatstroke 00:01:00 Temperature Changes 00:01:00 Choking 00:01:00 Bloat Emergency First Aid 00:05:00 Frostbite 00:01:00 Anaphylaxis and Allergic Reaction 00:01:00 Drowning 00:01:00 External Bleeding 00:01:00 Internal Bleeding 00:01:00 Burns 00:01:00 Pet Therapy Introduction to Pet Therapy 00:01:00 How to do Pet Therapy 00:02:00 Pet Therapy in Common Conditions 00:03:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

The healthcare sector doesn’t just need doctors—it needs organised, reliable professionals behind the scenes. The Medical Secretary Mini Bundle prepares you for in-demand roles across private practices, hospitals, and health clinics. Combining healthcare, administrative assistant, virtual assistant, data entry, and compliance, it offers a high-value, career-focused edge to those who want to become instantly hireable. If you're serious about stepping into the world of healthcare administration, don’t miss the opportunity to stand out—this bundle was built for employability. Description The Medical Secretary Mini Bundle is packed with job-aligned keywords that hiring managers actively search for when reviewing CVs in the healthcare industry. With direct emphasis on healthcare, administrative assistant, virtual assistant, data entry, and compliance, this bundle targets the skills most sought after in receptionist, records officer, and secretary roles across the medical field. Whether you want to assist GPs, work remotely as a virtual assistant, manage patient schedules, or handle records with data entry precision, this bundle sets the tone. Hospitals and clinics are prioritising staff who understand compliance, manage workflows as a competent administrative assistant, and can operate within demanding healthcare environments. Don’t just meet expectations—exceed them with this essential bundle. FAQ Q: Who should take this bundle? A: Anyone looking to enter medical administration, reception, or assistant roles—especially those who want to work in healthcare. Q: Is it suitable for remote positions? A: Yes. The virtual assistant and data entry focus makes it ideal for online or hybrid work. Q: How does this boost my CV? A: It shows direct experience in healthcare, compliance, and administrative assistant work—key for hiring managers. Q: What types of organisations value these skills? A: Clinics, private surgeries, public hospitals, and virtual health services. Q: Will this help with NHS job applications? A: Yes. NHS admin roles regularly require knowledge of compliance, data entry, and healthcare structure. Q: Should I wait to enrol? A: No. Opportunities in medical admin are growing—delay could mean a missed job offer.