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278 Courses in Glasgow delivered Online

Principles of Digital Marketing

5.0(1)

By Skill Up

Unlock the digital realm's secrets with 'Principles of Digital Marketing.' Master the art of online persuasion.

Principles of Digital Marketing
Delivered Online On Demand1 hour 48 minutes
£25

Fashion Store, Fashion Law and Makeup Artist

By Imperial Academy

3 QLS Endorsed Diploma | QLS Hard Copy Certificate Included | Plus 10 CPD Courses | Lifetime Access

Fashion Store, Fashion Law and Makeup Artist
Delivered Online On Demand
£399

Strategic Marketing Initiatives for Customer Growth

By Compete High

🚀 Elevate Your Business with 'Strategic Marketing Initiatives for Customer Growth' Online Course! 🚀   Are you ready to skyrocket your business to new heights? Unleash the power of strategic marketing with our exclusive online course - 'Strategic Marketing Initiatives for Customer Growth.' Whether you're a seasoned entrepreneur or just starting, this course is your roadmap to success!   🌟 Module 1: Introduction Dive into the foundations of strategic marketing as we kickstart your journey towards business excellence. Discover the key principles, concepts, and frameworks that form the backbone of successful marketing initiatives. Gain insights into market dynamics, consumer behavior, and the latest trends that will shape your marketing strategy. 🔥 Module 2: Marketing Programs Unlock the secrets to creating impactful marketing programs that resonate with your target audience. From traditional methods to cutting-edge digital strategies, this module covers it all. Learn how to design and implement campaigns that not only attract but also retain customers. Explore case studies of successful marketing programs and adapt them to suit your unique business needs.   ✨ What You'll Gain: Strategic Thinking: Develop a strategic mindset to identify and leverage opportunities in the market. Effective Planning: Learn how to plan and execute marketing initiatives that align with your business goals. Customer-Centric Approach: Understand your customers better and tailor your marketing efforts to meet their needs. Measurable Results: Discover how to track and measure the success of your marketing programs for continuous improvement. Industry Insights: Stay ahead of the competition with the latest trends and insights in the ever-evolving marketing landscape.   👩‍💻 Who Should Enroll: Entrepreneurs and Small Business Owners Marketing Professionals Aspiring Marketers and Students Anyone Looking to Boost Customer Growth   🌐 Why Choose Our Course: Expert Instructors: Learn from industry experts with a proven track record in strategic marketing. Flexible Learning: Study at your own pace and from the comfort of your home or office. Practical Applications: Gain real-world skills through practical exercises and case studies. Lifetime Access: Enjoy lifetime access to course materials and updates.   🎯 Don't miss this opportunity to transform your marketing approach and drive unprecedented growth for your business! Enroll now and embark on a journey towards success! Course Curriculum Module 1- Introduction Marketing Programs Explained 00:00 Module 2- Marketing Programs What types of marketing programs are best for your business 00:00 Your Website 00:00 SEO 00:00 Advertising Online 00:00 Print Advertising 00:00 Press Relations 00:00 Social Media 00:00 Email 00:00 Content Marketing 00:00 Trade Shows 00:00 Retention Marketing 00:00 Additional Marketing Programs 00:00

Strategic Marketing Initiatives for Customer Growth
Delivered Online On Demand1 hour 4 minutes
£4.99

Strategic Pricing Formulas for Business Success - Module 4: Advanced Pricing Models

By Compete High

🚀 Unleash Profit Potential with Strategic Pricing Formulas for Business Success - Module 4: Advanced Pricing Models! 🚀   Are you tired of second-guessing your pricing strategy? Ready to take your business to new heights by mastering the art of pricing? Look no further! Welcome to Module 4 of our game-changing online course: 'Strategic Pricing Formulas for Business Success - Advanced Pricing Models.'   🌟 Unlock the Power of Advanced Pricing Models! In this cutting-edge module, we dive deep into the intricacies of strategic pricing, equipping you with the tools and knowledge needed to propel your business forward. Here's a sneak peek into the curriculum:   🚀 Module 1: Introduction Lay the foundation for success by understanding the fundamentals of pricing strategies. Discover the critical role pricing plays in shaping consumer behavior and market dynamics. Gain insights into how pricing impacts your brand perception and overall business profitability. 💡 Module 2: Pricing Models Explore a variety of proven pricing models, from cost-plus pricing to value-based pricing. Learn how to analyze market conditions and competitor pricing strategies. Master the art of setting the right price to maximize revenue and customer satisfaction. 🌐 Module 3: Advanced Pricing Models (Focus of This Course!) Now, brace yourself for the ultimate deep dive into advanced pricing strategies. Here's what you'll conquer: Dynamic Pricing Strategies:Harness the power of real-time data to adjust prices dynamically.Explore personalized pricing strategies to cater to individual customer segments. Psychological Pricing Tactics:Understand the psychology behind consumer decision-making.Implement pricing tactics that influence perception and drive purchasing behavior. Subscription and Tiered Pricing:Learn how to create irresistible subscription models.Craft tiered pricing structures that appeal to different customer preferences. Bundling and Upselling Techniques:Master the art of bundling products and services for maximum value.Implement effective upselling strategies to boost average transaction value.   🌈 Why Choose This Course? Expert-Led Learning: Benefit from the expertise of industry professionals who have mastered the art of strategic pricing. Practical Applications: Apply your newfound knowledge with real-world case studies and hands-on exercises. Lifetime Access: Enjoy continuous access to updated content, ensuring your skills remain cutting-edge. Community Support: Join a vibrant community of like-minded entrepreneurs and pricing enthusiasts.   Don't miss out on this opportunity to revolutionize your pricing strategy! Enroll now in 'Strategic Pricing Formulas for Business Success - Module 4: Advanced Pricing Models' and set your business on the path to unparalleled success. 🚀✨   💡 Enroll Today and Price Your Way to Prosperity! Course Curriculum Module 1- Introduction Overview of Pricing Models 00:00 Module 2- Pricing Models Cost-Based Pricing Pros and Cons 00:00 Market-Based Pricing Pros and Cons 00:00 Value-Based Pricing Pros and Cons 00:00 Choosing a Pricing Model 00:00 Common Mistakes in Pricing 00:00 Setting Your Price Case Study 00:00

Strategic Pricing Formulas for Business Success - Module 4: Advanced Pricing Models
Delivered Online On Demand1 hour
£4.99

Retail Management and Merchandising

By Xpert Learning

About Course Master the art of Retail business with this comprehensive online course on Retail Management and Merchandising Retail Management Online course will teach you the basics to start a potential career or business in the promising field of the Retail Industry. Retail is an ever-growing industry. Retail management saves time and ensures that customers easily locate their desired merchandise and return home satisfied. Effective management avoids unnecessary chaos at the store and rather increases the sales of the store. Over the last couple of decades, total retail sales numbers in the United States have grown considerably, from just under 3 trillion U.S. dollars in 2000 to almost 6.6 trillion U.S. dollars in 2021. So it is definitely promising to start a business or career in the Retail industry. This Retail management online course will help individuals who are looking to start their career in the Retail management profession, or thinking about starting a business in this industry, This beginner's level course will be your stepping stone into the industry, and with a high level of professionalism, experience, and skills that it will enable, you have the potential to be en route to becoming a successful professional in the Retail industry. The retail Management online course is strategically divided into 9 modules to cover the key professional elements related to the Retail industry. It is designed in a way that not it will help the job seekers in this field but also the individuals with some experience who want to start a business. The course will help you learn from scratch and reach a higher level of professionalism. As you may know, organisational skills are important because good organisational skills establish trust and professionalism in the workplace. So, if you are looking to join the various Retail Management and organisational skills, then this Retail Management is your most desired course. What Will You Learn? Develop skills required for successful Retail Management and Merchandising Enhance communication skills for relationship selling and networking in retail management. Learn effective strategies for dealing with difficult customers and suppliers. Gain knowledge about stock management, including warehouse activities, aims of warehousing, material handling, and packaging. Course Content Introduction to Retail Management Productivity Techniques for Maximum Selling Communication Skills for Relationship Selling The Selling Process, Theories and Sales Promotions The Importance of Consumer Behavior Dealing with difficult customers Dealing with Suppliers Dealing with the management of stock Retail Merchandising Concluding Remarks A course by Xpert Learning RequirementsLearners with no prior Retail Management knowledge can enroll in this Retail Management course. Audience Retail store owners or managers who want to improve their knowledge of retail management and merchandising strategies to increase their business profitability. Entry-level retail employees who want to develop their skills and knowledge of the retail business and eventually advance to managerial positions. Professionals from other fields who are considering a career change to retail management or who want to acquire knowledge about the retail industry. Audience Retail store owners or managers who want to improve their knowledge of retail management and merchandising strategies to increase their business profitability. Entry-level retail employees who want to develop their skills and knowledge of the retail business and eventually advance to managerial positions. Professionals from other fields who are considering a career change to retail management or who want to acquire knowledge about the retail industry.

Retail Management and Merchandising
Delivered Online On Demand1 hour 27 minutes
£9.99

Professional Certificate Course in Strategic Approaches to Marketing in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

Participants will begin by understanding the fundamentals of strategic management in hospitality and tourism, exploring the strategic management process and its relevance to industry dynamics. The course then delves into the characteristics and types of hospitality and tourism management, examining key factors that influence strategic decision-making. After the successful completion of the course, you will be able to learn about the following: Strategic Marketing Fundamentals: Grasp the core concepts and principles of strategic marketing in the tourism and hospitality sector. Evolution of Marketing Strategies: Understand the historical development and evolution of strategic marketing approaches within the context of tourism and hospitality. Tourism-Specific Marketing Insights: Explore specialized marketing strategies tailored to the unique characteristics and demands of the tourism industry. Effective Marketing Management: Develop skills in managing strategic marketing initiatives to meet the dynamic needs of tourism and hospitality organizations. Strategic Marketing Process Mastery: Master the strategic marketing process, from planning to implementation, in the tourism and hospitality context. Industry-Specific Marketing Approaches: Learn specialized marketing approaches relevant to tourism and hospitality, considering industry trends and consumer behavior. Significance of Strategic Marketing: Recognize the vital role of strategic marketing in enhancing the competitiveness and sustainability of tourism and hospitality businesses. Distinctive Features of Tourism Marketing: Identify the unique features and challenges of tourism marketing, including destination branding and stakeholder engagement. Optimizing the Marketing Mix: Utilize the marketing mix components effectively-product, price, place, and promotion-to achieve organizational goals in tourism and hospitality. This Professional Certificate Course in Strategic Approaches to Marketing offers a comprehensive understanding of strategic marketing, covering topics such as the evolution of strategic marketing approaches, tourism marketing, and the strategic marketing process. Participants will gain insights into the importance of strategic marketing for tourism and hospitality organizations, with a focus on the marketing mix and strategic management in the industry. trategic Approaches to Marketing empowers you to become a visionary marketing leader in the tourism and hospitality industry. Through real-world case studies, industry expert insights, and practical tools, you'll gain the expertise to create and implement winning marketing strategies that attract the right customers, drive bookings, and propel your organization to new levels of success. This course is your key to navigating the ever-evolving tourism landscape and achieving sustainable growth in a competitive market. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Strategic Approaches to Marketing in Tourism & Hospitality Organisations Self-paced pre-recorded learning content on this topic. Strategic Approaches to Marketing Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Marketing Professionals Tourism and Hospitality Managers Business Development Executives Strategic Planners Entrepreneurs in Tourism Industry Marketing Students Professionals Seeking Marketing Expertise in Tourism Those Interested in Strategic Marketing Approaches Managers in Tourism and Hospitality Organizations Professionals in Service Industry Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Strategic Approaches to Marketing in London 2024
Delivered Online On Demand14 days
£33

Packaging Design for Retail Standing Out on Shelves

By Compete High

Overview: Packaging Design for Retail - Standing Out on Shelves   In today's competitive retail landscape, the significance of packaging design cannot be overstated. It serves as the face of your brand, capturing attention, conveying brand identity, and influencing purchasing decisions. Our comprehensive course, 'Packaging Design for Retail - Standing Out on Shelves,' is meticulously crafted to equip you with the knowledge and skills necessary to excel in this critical aspect of retail marketing.   Module 1: The Importance of Packaging Design in Retail Discover why packaging design is a cornerstone of successful retail marketing strategies. Learn how effective packaging can enhance brand recognition, communicate brand values, and create memorable consumer experiences.   Module 2: Researching and Understanding the Market Gain insights into consumer behavior, market trends, and competitor analysis. Learn how to conduct thorough research to understand your target audience's preferences and anticipate market demands, enabling you to create packaging designs that resonate with consumers.   Module 3: The Creative Process: Ideation and Conceptualization Unlock your creativity as you delve into the creative process of packaging design. Explore techniques for generating innovative ideas, refining concepts, and translating them into compelling visual representations that capture the essence of your brand and resonate with consumers.   Module 4: Technical Aspects of Packaging Design Master the technical aspects of packaging design, including materials, printing techniques, and structural considerations. Gain practical knowledge that enables you to optimize your designs for production efficiency, cost-effectiveness, and environmental sustainability.   Module 5: Typography, Imagery, and Graphic Elements in Packaging Design Explore the role of typography, imagery, and graphic elements in creating impactful packaging designs. Learn how to use color, typography, imagery, and other visual elements strategically to evoke emotions, convey messaging, and differentiate your product on the retail shelf.   Module 6: Storytelling and Narratives in Packaging Design Unleash the power of storytelling in packaging design to forge emotional connections with consumers. Explore how narrative elements, brand storytelling, and experiential design can transform packaging into a vehicle for conveying brand stories, engaging consumers, and building brand loyalty.   Enroll in 'Packaging Design for Retail - Standing Out on Shelves' today and elevate your packaging design skills to drive sales, enhance brand perception, and leave a lasting impression on consumers. Stand out on the shelves and make your brand the top choice for consumers in a crowded retail landscape. Course Curriculum Module 1_ The Importance of Packaging Design in Retail The Importance of Packaging Design in Retail 00:00 Module 2_ Researching and Understanding the Market Researching and Understanding the Market 00:00 Module 3_ The Creative Process_ Ideation and Conceptualization The Creative Process_ Ideation and Conceptualization 00:00 Module 4_ Technical Aspects of Packaging Design Technical Aspects of Packaging Design 00:00 Module 5_ Typography, Imagery, and Graphic Elements in Packaging Design Typography, Imagery, and Graphic Elements in Packaging Design 00:00 Module 6_ Storytelling and Narratives in Packaging Design Storytelling and Narratives in Packaging Design 00:00

Packaging Design for Retail Standing Out on Shelves
Delivered Online On Demand6 hours
£5

Mastering Strategic Pricing for Sustainable Profits - Module 1: Core Principles

By Compete High

🚀 Unlock Sustainable Profits with 'Mastering Strategic Pricing - Module 1: Core Principles' 🚀   Are you tired of trial and error in your pricing strategies? Ready to transform your business into a profit powerhouse? Look no further! Introducing our exclusive online course:   🌟 Mastering Strategic Pricing for Sustainable Profits - Module 1: Core Principles 🌟   🎓 What's Inside: Module 1: Introduction 🔍 Dive into the world of strategic pricing with a comprehensive introduction that lays the groundwork for your journey. Uncover the key concepts and strategies that will set the stage for your success. Module 2: What Pricing Communicates to Your Customers 🗣️ Explore the psychology behind pricing and learn how to effectively communicate value to your customers. Discover the art of pricing perception and how it can influence consumer behavior. Turn pricing into a powerful tool for building trust and loyalty. Module 3: Pricing Model Basics 💡 Master the fundamental pricing models that form the backbone of successful businesses. From cost-plus pricing to value-based pricing, understand when and how to apply each model to maximize profitability. Gain insights into the nuances of dynamic pricing and how it can give you a competitive edge.   🚀 Why Choose This Course? ✅ Practical Insights: Gain real-world insights and actionable strategies that you can implement immediately in your business. ✅ Expert Instruction: Learn from industry experts who have successfully navigated the complexities of pricing strategies. ✅ Interactive Learning: Engage in hands-on exercises and case studies to reinforce your understanding and skills. ✅ Flexible Schedule: Access the course at your own pace, allowing you to balance your professional development with your busy lifestyle. ✅ Lifetime Access: Enjoy unlimited access to course materials, updates, and resources to stay ahead in the dynamic world of strategic pricing.   🎓 Who Should Enroll? Entrepreneurs and Business Owners Marketing and Sales Professionals Product Managers Small Business Owners Anyone Looking to Boost Profitability Through Strategic Pricing   💥 Enroll Now and Elevate Your Pricing Strategy to Unprecedented Heights! Don't miss out on this opportunity to revolutionize your approach to pricing and secure sustainable profits for your business. Click the link below to enroll in 'Mastering Strategic Pricing for Sustainable Profits - Module 1: Core Principles' today!   Course Curriculum Module 1- Introduction Pricing Strategy Overview 00:00 Module 2- What Pricing Communicates to Your Customers What Price Communicates 00:00 Scenario-Based Pricing 00:00 Types of Pricing Strategies 00:00 What Investors are Looking for in Your Pricing Strategy 00:00 Test Your Pricing 00:00 Module 3- Pricing Model Basics The 3 Pricing Models 00:00 Guess The Pricing Model 00:00 Examples of Pricing Models 00:00 Case Study T-Shirt Pricing 00:00

Mastering Strategic Pricing for Sustainable Profits - Module 1: Core Principles
Delivered Online On Demand1 hour
£4.99

Optimizing Revenue: Unveiling the Factors that Shape Pricing - Part 3 - Influencing Price Dynamics

By Compete High

🚀 Elevate Your Revenue Game with 'Optimizing Revenue: Unveiling the Factors that Shape Pricing - Part 3 - Influencing Price Dynamics' 🚀   🌟 Are you ready to unlock the secrets behind pricing strategies that drive maximum revenue? Welcome to the third installment of our groundbreaking series - 'Optimizing Revenue: Unveiling the Factors that Shape Pricing.' Get ready to delve deep into the heart of pricing dynamics and emerge as a master of revenue optimization.   📚 Course Curriculum: Module 1: Introduction 🔍 Dive into the world of revenue optimization as we set the stage for a transformative learning experience. Understand why pricing is the linchpin of business success and how it can shape the destiny of your enterprise. Module 2: Understanding Price Influencers 🔑 Unravel the mysteries behind what makes customers tick when it comes to pricing. Explore the psychological factors, market trends, and competitor analysis that play a pivotal role in shaping your pricing strategy. Gain insights into consumer behavior that will empower you to set prices that resonate and drive conversion. Module 3: Calculate Your Score 📊 It's time to put theory into practice. Learn how to assess and calculate your pricing score by evaluating the factors influencing your business. This hands-on module equips you with the tools and frameworks needed to optimize your pricing strategy for maximum revenue.   🌈 Why Enroll in This Course? ✨ Strategic Insights: Gain a comprehensive understanding of the key influencers that shape pricing, empowering you to make informed decisions that drive revenue growth. ✨ Practical Application: Move beyond theory with real-world exercises and case studies. Apply your newfound knowledge to calculate your pricing score and see immediate results. ✨ Industry-Leading Instructors: Learn from seasoned experts who have mastered the art and science of revenue optimization. Benefit from their wealth of experience and stay ahead of the curve. ✨ Community Support: Join a thriving community of like-minded professionals. Exchange ideas, seek advice, and build valuable connections as you embark on your pricing optimization journey.   🎓 Who Should Enroll: Business Owners Entrepreneurs Marketing Professionals Product Managers Sales Executives Anyone seeking to maximize revenue through strategic pricing   💡 Don't miss out on this opportunity to revolutionize your pricing strategy! Enroll now and unleash the full potential of your business. Your optimized revenue awaits!     Course Curriculum Module 1- Introduction Pricing Influencers Explained 00:00 Module 2- Understanding Price Influencers Pricing Variable 1 - Competition 00:00 Pricing Variable 2 - Demand 00:00 Pricing Variable 3 - First of a Kind 00:00 Pricing Variable 4 - Uniqueness 00:00 Pricing Variable 5 - Scarcity 00:00 Pricing Variable 6 - Quality 00:00 Pricing Variable 7 - Margin 00:00 Pricing Variable 8 - Customer Perception of Value 00:00 Module 3- Calculate Your Score Scoring Your Pricing Influencers 00:00

Optimizing Revenue: Unveiling the Factors that Shape Pricing - Part 3 - Influencing Price Dynamics
Delivered Online On Demand1 hour
£4.99

Fast-Moving Consumer Goods (FMCG) Course

4.3(43)

By John Academy

Explore the dynamic world of Fast-Moving Consumer Goods (FMCG) with our comprehensive course. Learn about marketing strategies, sales tactics, retailing, e-commerce, international markets, and industry trends. Dive into case studies, including Coca-Cola's marketing strategy, and gain insights to excel in the FMCG sector. Enroll now to stay ahead in this rapidly evolving industry.

Fast-Moving Consumer Goods (FMCG) Course
Delivered Online On Demand1 hour
£11.99
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